Introducing
BY UNIWORLD Contemporary River Cruises Exclusively for 21-45 Year Olds Who Want to Experience the World on Their Own Terms
1:30PM
After a morning spent shopping at the trendy
3:45PM
5:00PM
A visit to the Louvre to catch a glimpse
What a day. The group heads back to their ship
boutiques in the Marais district, the crew
of the Mona Lisa, followed by macarons
The B to get ready for the evening’s festivities.
has worked up an appetite. A picnic lunch in
at the top-rated cafĂŠ, is a picture-perfect
Heels and dresses tonight, ladies!
front of the Eiffel Tower will hit the spot.
way to spend the afternoon.
EXPERIENCE U. Beat the Post-Graduation Slump:
Engage Current Students & Nurture Future Alumni with Experiential Travel Designed for Those With a Passion for Exploring, a Taste for Authentic Adventure, and an Immediate Appetite to Do It All Now
Not Their Grandparents’ Cruise: • • • • •
Exclusively for a new age of traveler from 21 - 45 years old Newly remodeled ships offer boutique hotel-style accommodations Farm-to-table dining, artisinal cocktail lounges, 2 coffee bars & more Ships dock in city centers at 27 ports of call in 6 countries on 4 rivers Ship-wide Wi-Fi keeps passengers connected 24/7/365
Adventure... Unscripted:
• Passengers choose from a wide variety of included excursions and on-board activities ranging from rock climbing to mixology classes • Unique, locale-specific activities and experiences immerse travelers in the authentic local culture of each destination • “None of the above” types will enjoy unfettered free time to do their own thing
Ideal for Today’s Travelers:
• Lower & inclusive pricing offers greater affordability & value • No single supplements are perfect for young adventurers & solo travelers • Flexible meeting spaces are ideal for hosting sororities or fraternities, celebrating graduations or reunions, summer vacations and more • As an active member of both The Sustainable River Cruising Project & the TreadRight Foundation, U by UniWorld offers environmentally-conscious alternatives to other cruises
Unrivaled Experiences, Exceptional Value, Superior Service with value pricing from just $999 per person or just $212 per day
CALL 888-218-3110 FOR SPECIAL PRICING & AIRFARE
WHERE WILL U GO? GERMANY PERFECT FOR
THE NETHERLANDS
culture buffs, adventure seekers and those who enjoy an excellent stein of brew.
WHAT TO PACK
WE’RE EXTRA EXCITED ABOUT
Clothes for biking around Amsterdam.
the Christmas Market cruises.
DON’T SLEEP ON Haarlem. It’s quintessentially Dutch and
SLOVAKIA
quintessentially lovely in every way.
NICKNAME
Heart of Europe
LOVED BY active types.
Amsterdam
Haarlem
White water rafting, wakeboarding Rhin
iver eR
and ice hockey are big in Bratislava.
Cologne Bonn
M
Koblenz
Honfleur Rouen Se Vernon ine Riv er Conflans Ste. Honorine
Rüdesheim Frankfurt Paris
ain
River
Bamberg
Würzburg Miltenberg Nuremberg Dan Kelheim ube Regensburg Riv er Straubing Passau Linz Melk Wachau Valley Dürnstein
Bratislava
Vienna Budapest
HUNGARY DON’T MISS
the famous ruin pubs of Budapest.
FRANCE
GREAT FOR late-night parties in the
THE LOCALS SAY
La vie est belle (life is beautiful).
HIDDEN GEM DESTINATION Honfleur. Amazing architecture and waterfront cafes.
AUSTRIA
capital’s famous thermal baths.
CLAIMS TO FAME
Mozart, historic coffee houses and the Schönbrunn Palace.
SAVE YOUR APPETITE for Sacher torte, the most decadent chocolate cake.
OUR SHIPS. Part boutique hotel, part yacht, part resort.
U BY UNIWORLD
A
DECK PLANS The A and The B
ROOFTOP
The Deck
Eatz
Length: 361 ft / Width: 37.5 ft
Bar Up Top
Voltage: 110/220 volts Guests: 120 UPSTAIRS 201
203
207
205
211
209
217
215
221
219
223
227
225
231
229
233
Suites: 4 (256 sq ft) / Balcony: 26 (128 sq ft)
202
204
206
208
212
210
216
214
218
222
220
226
224
228
232
230
Front Desk
Bar
U Lounge
Mugs
Studio: 29 (128 sq ft) / Studio Triple: 2 (128 sq ft)
SUITE BALCONY
101
103
105
107
111
109
115
117
121 The Spa
119
123
125
122
127
129
131
DOWNSTAIRS
102
106
104
108
110
112
114
116
118
124
126
128
130
Dine The Gym
STUDIO STUDIO TRIPLE
To Check out everything U has to offer, visit UbyUniworld.com.
CHARTERS & INCENTIVE GROUPS U by Uniworld is a new take on experiential travel, with cruises designed for those with a passion for exploring and taste for authentic adventures.
WHERE WE GO.
Rhine, Main, Danube and Seine Rivers
INCLUDED EXCURSIONS.
Life’s too short to stay in one place, which is why our floating boutique hotels
Included tours range from a daytime bike ride in Frankfurt with one of our
have a motor to take your clients to some of the most incredible destinations in
50 onboard U bikes to a “Midnight in Paris” evening stroll, a canal cruise
Europe, including Amsterdam, Budapest, Frankfurt, Paris, Honfleur and more,
in Amsterdam and much more. Not what your clients are looking for?
with cruises that start at just 5 days.
No problem. They can venture off and explore on their own terms. Every excursion is another opportunity to customize the experience.
CUSTOMIZE YOUR CRUISE.
THE BEST SERVICE EVER.
It’s your clients’ cruise, so it’s only fitting that we’d tailor the
Coming from their sister brand, the luxurious award-winning Uniworld
experience to their unique interests—whatever they may be.
Boutique River Cruise Collection, U features the most professionally
Full ship charters allow your clients to customize the itinerary,
trained staff on the rivers. Look forward to unmatched service from
excursions and experiences.
a young, fun and friendly team onboard, along with dedicated U hosts from Contiki, a high-energy travel company that is also part of our family.
ALL OF EUROPE, ONE ADDRESS. Newly remodeled ships offer boutique hotel-style accommodations & modern amenities that are cool, contemporary & comfortable.
IN SHIP SHAPE
ROOFTOP LOUNGIN’
The sleek and sophisticated A makes her home on the Rhine, Main and
The top deck offers the best view in the house and the perfect spot to
Danube rivers, flowing through The Netherlands and Central Europe.
grab a drink, meet new friends or listen to a local guest DJ.
The B cruises down France’s Seine River. Her chic style and Parisian influence put passengers in the French spirit even before stepping off.
ALL THE ROOMS WITH A VIEW
PALATE PLEASERS
Both ships feature 3 different room styles, each with waterfront views.
Each ship features a full-service restaurant and a casual rooftop eatery,
Single rooms are also available for solo travelers, and feature special
both serving farm-to-table cuisine, often inspired by the culinary styles
room-share rates for those traveling on their own who want to share
of the places you’ll visit. Room service is also available.
a room with a like-minded traveler.
LIFE ONBOARD. There is plenty of fun to be had on shore, but time onboard will be just as exciting, with a lineup of daily activities and events to choose from.
CHEF’S TABLE COOKING CLASS
SILENT DISCO
Join the ship’s Chef for a multi-course cooking class followed
A resident DJ runs the party and everyone wears headphones in sync with
by a delectable dining experience with the results front and center.
the music. Jam on your own or take them off to chat with your friends.
HAPPY HOURS (MANY)
WORKING IT
Water, tea and coffee flow freely every day. Or hit up the coffee bar
The ships’ full gyms help travelers stay happy and healthy while
or one of 2 onboard bars for a local craft beer, glass of wine,
ship-wide wi-fi keeps ‘em connected while on the move.
artisanal cocktail or specialty coffee.
LOCAL COLOR, STYLE & FLAVORS. Bypass the crowds and deep-dive into what makes the local culture of each destination truly unique.
A MIXOLOGIST’S DREAM Amsterdam, The Netherlands
A CLASSICAL EVENING Vienna, Austria
The House of Bols is the world’s largest hands-on cocktail exhibit.
Visit Klosterneuburg Abbey for an exclusive evening performance of
Learn the history of traditional Dutch liquor, discover your favorite
Mozart and Strauss by a high-profile chamber orchestra and bel canto
flavor in the Hall of Taste, meet with the Master Distiller and create
opera singers. Afterwards, join the performers for conversation and
your own custom cocktails.
bubbly in the courtyard outside under the stars.
EXPERIENCE IT ON ROLLING ON THE RHINE.
EXPERIENCE IT ON THE DANUBE FLOW.
STREET ART WALK
PADDLE POWER
Paris, France
Bamberg, Germany
For creativity you won’t find in museums, take a walking tour
Paddle or kayak down the Main and Pegnitz rivers through the
around Paris’ diverse neighborhoods for a look into its thriving
UNESCO World Heritage Site of Bamberg, Germany. Spend an
street art culture. Look to spot works by Shepard Fairey, Invader,
afternoon on the water, experiencing Bamberg from a vantage
C215, Vhils and more.
point most visitors don’t get to enjoy.
EXPERIENCE IT ON THE SEINE EXPERIENCE.
EXPERIENCE IT ON GERMANY’S FINEST.
U TIME HIGHLIGHTS. We don’t always choose favorites, but we just had to share these.
PARISIAN ROOFTOP
SAY CHEESE – GOLDEN AGE
Paris, France
Amsterdam, The Netherlands
When in Paris, look up. The city’s iconic grey zinc rooftops served as
Visit the Golden Age Cheese store to learn first-hand how Dutch cheese is
inspiration for Van Gogh and many other artists. Go high above the city
made and the differences between varieties. You’ll also enjoy a plentiful
for incredible views from the rooftops of 19th century Haussmannian
sampling of cheeses along with complimentary wine pairings.
apartment buildings and 17th century townhouses. EXPERIENCE IT ON THE SEINE EXPERIENCE.
EXPERIENCE IT ON ROLLING ON THE RHINE.
HANG ON – ROCK CLIMBING
A VINTNER’S DINNER
Bamberg, Germany
Dürnstein, Austria
Swiss Franconia, the area around Bamberg, boasts some of the
The Saahs family pioneered organic winemaking nearly 2,000 years
most accessible climbing areas in the world. This beautiful outdoor
ago and their Nikolaihof wine estate is as beautiful as the libations. Meet
playground consists of 6,500 climbing routes, including the Action Direct,
the Saahs and enjoy a wine tasting under the linden tree canopy.
one of the most difficult free-climbing routes in the world. EXPERIENCE IT ON GERMANY’S FINEST.
EXPERIENCE IT ON THE DANUBE FLOW.
DELIGHTFULLY QUIRKY. Amsterdam pulls it off. Amsterdam is just the beginning. On this cruise along the Rhine river, you’ll have two nights to spend in this laid-back and forward-thinking Dutch hotspot, along with stops in Haarlem, Cologne, Bonn, Koblenz and Frankfurt. You’ll dine on local specialties during a U Time Dutch cheese tasting. You’ll spend several nights out on the town—Cologne’s Gothic Evening outing is a prime example. And you’ll get your fix of famous artwork and incredible scenery, and be immersed in Europe’s history and culture. Whatever your travel personality, this cruise is sure to please.
ROLLING ON THE RHINE The Goods
FROM * $ 1699 212* Per person Per day
$
CRUISE DATES
14 meals onboard
AMSTERDAM TO FRANKFURT APRIL 14, 28 JUNE 23 JULY 7 SEPTEMBER 1, 15
Welcome party 2 dedicated U Hosts 13 included excursions
FRANKFURT TO AMSTERDAM APRIL 21 JUNE 16, 30 AUGUST 25 SEPTEMBER 8
*Price inclusive of gratuities. Port charges not included.
12 U Time optional excursions
Ship:
Local celebrity DJ party Included wine tasting
The A
Rhine River, Main River
UNESCO World Heritage Site
N ON
Visit UbyUniworld.com/RollingOnTheRhine for more info.
FR
A
N
K
M EI ES D RÜ
N LE OB K
H
Z
M LE R A A H
FU
RT
B
CO
A
LO
M
GN
ST
E
ER
DA
M
Overnight Stay
LAID-BACK AND SOPHISTICATED.
Germany may be your soulmate.
We’re just being frank here, but Frankfurt is effortlessly cool and the perfect lead-in for this 8-day adventure. This booming metropolis is a concrete paradise with a unique German charm. You’ll get well acquainted during a night walk with your U Hosts. Miltenberg, Würzburg, Bamberg and Nuremberg will be equally as exciting. We suggest a U Time excursion to a fairytale castle, a bike trip along the Main river, a getaway to the Franconian Brewery Museum or a Nuremberg culinary tour. Discover the best of Deutschland on one amazing vacation.
GERMANY’S FINEST The Goods
FROM * $ 1699 212* Per person Per day
$
CRUISE DATES
14 meals onboard
FRANKFURT TO REGENSBURG MAY 5 JULY 14 SEPTEMBER 22
Welcome party 2 dedicated U Hosts 11 included excursions
REGENSBURG TO FRANKFURT JUNE 9 AUGUST 18
*Price inclusive of gratuities. Port charges not included.
11 U Time optional excursions
Ship:
Local celebrity DJ party Included beer mixology class
The A
Main River, Danube River
UNESCO World Heritage Site
ZB R Ü W
M
IL TE
N
U
R
BE
G
R
G
EG R
K
EL
EN
H
SB
EI
U
M
R
G
EM R U N
BA
FR
M
A
N
BE
K
R
G
BE
R
FU
G
RT
Overnight Stay
Visit UbyUniworld.com/GermanysFinest for more info.
BUDAPEST.
You da best.
Relax. You’re cruising on the Danube, and worries don’t exist on this fine-looking waterway. Germany, Austria or Hungary? You don’t have to choose. You’ll get to explore all three on this 8-day cruise that is part small town, part big city and all parts good times. Regensburg’s Old Town has an open-air café feel and the highest density of pubs and bars in Germany (and that’s no small feat). Austria’s Wachau Valley is an impressive UNESCO World Heritage site—its Benedictine Abbey houses the most famous library in Northern Europe. Hungary’s lively capital city offers double the fun, with Buda on one side and Pest on the other. And that’s just the beginning.
THE DANUBE FLOW The Goods 14 meals onboard Welcome party 2 dedicated U Hosts
FROM * $ 1999 250* Per person Per day
CRUISE DATES
$
REGENSBURG TO BUDAPEST MAY 12, 26 JULY 21 AUGUST 4 SEPTEMBER 29 OCTOBER 13, 27
BUDAPEST TO REGENSBURG MAY 19 JUNE 2 JULY 28 AUGUST 11 OCTOBER 6, 20
12 included excursions
*Price inclusive of gratuities. Port charges not included.
17 U Time optional excursions
Ship:
The A
Danube River
Local celebrity DJ party Included beer mixology class
UNESCO World Heritage Site
A U
N EI
PE
DA
AV A BU
SL A TI BR
N A N IE V
N G
Visit UbyUniworld.com/TheDanubeFlow for more info.
ST
ST N R Ü
D
Z
EG
N
R
LI
BI
U A
U A
SS
R
PA
ST
EN
SB
U
R
G
W A CH
M
EL
VA
K
LL
EY
Overnight Stay
FRENCH LIFE
The way it was meant to be done.
Pack your bags. You’re going to Paris. And Conflans-Sainte-Honorine, Rouen, Honfleur and Vernon. It will be a week of historic sites, including Notre Dame and the Champs Elysées, late nights offering plenty of time to see a show at the Moulin Rouge, and food so delicious (read: the freshest fish, butter and cream you’ve ever tasted) you may be tempted to stay forever.
THE SEINE EXPERIENCE The Goods
FROM * $ 1999 250* Per person Per day
$
CRUISE DATES
14 meals onboard
PARIS TO PARIS
Welcome party
APRIL 14, 21, 28 MAY 5, 12, 19, 26 JUNE 2, 9, 16, 23, 30 JULY 7, 14, 21, 28
2 dedicated U Hosts 9 included excursions 15 U Time optional excursions
Ship:
Local celebrity DJ party Included French mixology class
AUGUST 4, 11, 18, 25 SEPTEMBER 1, 8, 15, 22, 29 OCTOBER 6, 13, 20, 27 *Price inclusive of gratuities. Port charges not included.
The B
Seine River
UNESCO World Heritage Site
PA
H
ON
FL
EU
R
Overnight Stay
R
PA
R
IS
IS
ER
OU
V
R
N ON
EN
S IN N R A NO FL O N .H CO TE S E
Visit UbyUniworld.com/TheSeineExperience for more info.
CHRISTMAS MAGIC
You can never have too much holiday cheer.
You’ll be in a state of holiday bliss as you cruise through Budapest, Bratislava and Vienna. Experience true Christmas magic as these cities come alive during the holidays. Think Budapest’s Christmas Fair, pub crawls through the city’s world-renowned ruin bars, festive streets and ice skating. The holidays and U go together like cookies and milk.
A MERRY LITTLE CHRISTMAS CRUISE The Goods
CRUISE DATES
8 meals onboard
FROM * * $ 999 200 Per person Per day
$
BUDAPEST TO BUDAPEST
Welcome party
DECEMBER 16
2 dedicated U Hosts 6 included excursions
*Price inclusive of gratuities. Port charges not included.
8 U Time optional excursions
Ship:
Local celebrity DJ party
Overnight Stay
Danube River
UNESCO World Heritage Site
BU
V
BR
N
SL
A N
TI A
IE
BU
DA
DA
PE
PE
ST
ST
Included Spirit of Christmas mixology class
The A
A AV
Visit UbyUniworld.com/us/river-cruises/a-merry-little-christmas-cruise for more info.
‘TIS THE SEASON!
It’s Christmas and we’re too excited to sleep.
During the most festive time of year, your U cruise down the Danube will take you to some of the best and brightest Christmas Markets in Europe (just wait until you see the light displays) and a special New Year’s Eve celebration**. Get in the holiday spirit by taking a dip into Budapest’s historic Lukács Thermal Bath and then a night out ice skating at the Castle.
DASHING THROUGH THE DANUBE The Goods 14 meals onboard Welcome party
FROM * $ 1,699 212* Per person Per day
CRUISE DATES
$
BUDAPEST TO REGENBURG
BUDAPEST TO REGENBURG
DECEMBER 09, 27
DECEMBER 02, 20
2 dedicated U Hosts 11 included excursions
*Price inclusive of gratuities. Port charges not included.
14 U Time optional excursions
Ship:
The A
Danube River
Local celebrity DJ party Included Spirit of Christmas mixology class
UNESCO World Heritage Site
R U SB EN EG R
SS
A N
SL A AV
PA
N
A U
IE
TI A
BU
V
BR
DA
PE
ST
M
G
EL
K
Overnight Stay
Visit UbyUniworld.com/us/river-cruises/dashing-through-the-danube for more info.
FESTIVALS KICK BACK AND JAZZ THINGS UP A LITTLE.
THEY CALL IT EUROWOODSTOCK.
Between June and July, Parc Floral de Vincennes transforms
Held on Óbudai-sziget—a.k.a. Old Buda island, a 266-acre strip of land
into a relaxing outdoor venue for a month of jazz performances.
in the middle of the Danube River—the Sziget Festival is one of the largest
Each weekend features a different concert amidst the blooming
music festivals on the planet. From August 6–13, hundreds of bands,
flowers and greenhouses of the botanical garden. Bring a
artists and DJs will take to the stage to entertain a crowd of nearly half
blanket and a bottle of wine and let the sweet sounds of
a million hard-core music fans. And you can be there, too.
summer transport you to your happy place. EXPERIENCE IT ON THE SEINE EXPERIENCE.
EXPERIENCE IT ON THE DANUBE FLOW.
CRUISE TO THE BIGGEST BEER FESTIVAL IN THE WORLD.
A FULL-DAY CELEBRATION FIT FOR A KING.
If there is one thing we love more than cultural world festivals,
Observed on April 27, Koningsdag, or King’s Day, is a massive open-air
it’s cultural world festivals that are all about beer. Come September
festival, honoring the King of The Netherlands’ birthday. We’ll be in
and into October, our Frankfurt to Regensburg itinerary is your ticket
The Netherlands the day of, one of the best spots to revel in the
to attending this folk festival, which entertains 6 million beer-loving
festivities. Spend the day exploring the many stalls set up in Grote
visitors from all around the world each year.
Markt Square, selling everything from food to clothing.
EXPERIENCE IT ON GERMANY’S FINEST.
EXPERIENCE IT ON ROLLING ON THE RHINE.
TREAT THE WORLD AS YOU WISH TO BE TREATED. THAT’S OUR PHILOSOPHY.
TREADRIGHT FOUNDATION Founded in 2008 by The Travel Corporation, the TreadRight Foundation encourages sustainable tourism and has completed more than 40 projects benefitting the environment and local cultures and heritage. TreadRight Ambassador Céline Cousteau—a leading environmentalist and explorer and the granddaughter of the late Jacques Cousteau—travels the world as she works to preserve marine life as well as indigenous tribes in the Amazon.
To learn more and see Céline’s story, visit TreadRight.org
THE SUSTAINABLE RIVER CRUISING PROJECT Our sister brand Uniworld pioneered a revolutionary clean water program to preserve rivers and waterways around the world, policies many others in the travel industry have since adopted. They also partner with Just a Drop to help provide clean drinking water to those who would otherwise be without. U by Uniworld enthusiastically supports similar environmental and philanthropic efforts, both onboard and onshore.
MARKETING STRATEGY FOR U BY UNIWORLD MARKET ANALYSIS: Travel is deeply important to the 21-45-year-old demographic, with many prioritizing travel over buying a home or paying off debt. They crave unique travel experiences that are adventurous, local and personal. According to a study of approximately 1000 millennials conducted in September and October 2016 by GfK, in conjunction with AirBnB, the target demographic: • Prefers to stay in, visit and/or eat at cool and local neighborhoods, attractions and restaurants rather than top tourist spots • Prefers an active vacation, full of exploration as opposed to decompressing • Doesn’t mind traveling by themselves because it’s easier to meet people, which they say is more important than bringing back souvenirs • Prefers to create their own itinerary, rather than leaving it up to a packaged tour. POSITIONING: For Group Travel & Charters: Alumni associations and member-based organizations receive a product: • Tailored specifically to the wants and interests of a younger demographic • Designed to engage future alumni and potential members earlier and more successfully • Created to expand and diversify the host organization’s revenue base For the Traveler: Passengers in the 21-45-year-old demographic receive the best of all worlds: • Age limit strictly enforced to ensure fresh and contemporary atmosphere • Shorter itineraries fit easily into school breaks and professional vacation times • Lower pricing with greater value is more affordable than cobbling together an independent itinerary • Wide variety of included excursions, on-board experiences and virtually unlimited free-time allow passengers to customize their experiences and spend their days and nights as they please. PRICING: The cost is affordable, with pricing as low as $999 per person. That works out to an average cost per between $200-250 per person, which includes river cruising, accommodations, meals, entertainment, and excursions. Flights are not included, but Small Ship Travel has partnerships with airlines and can help arrange both advantageous flight itineraries and purchasing.
MARKETING STRATEGY & COLLATERAL: Small Ship Travel will provide optimized template content and campaigns in each of the following areas that can be personalized by the organization. • Social: Focus should be planned around creating and telling authentic stories, with priority given to Instagram, followed by Twitter, FaceBook and LinkedIn based on host org’s audience share on each. • Email: Host organizations should mine their databases for responsive segments within the target demographic. • Advertising: • Paid: Key outlets include FaceBook ads and Instagram Stories, as they can be budgeted on an as-needed basis and targeted specifically towards select users and demographics. • PSAs: Sample content for 15-second, 30-second and 60-second on-air spots will be available for use on affiliated networks.