2015 Online Media Kit Border Security & Emergency Preparedness U.S. Coast Guard Forum Geospatial Intelligence Forum Ground Combat Technology Military Advanced Education Military Communications Technology Military Logistics Forum Military Medical/CBRN Technology Military Training Technology Navy Air/Sea PEO Forum Special Operations Technology Tactical ISR Technology
KMI Media Group Publications Mission Statement KMI Media Group is the leading independent publisher of targeted magazines regarding military requirements, technologies and operations. Serving as a unique forum for senior military and Department of Defense leadership, KMI focuses on distinct and essential communities within the defense market. KMI offers by far the largest and most precise distribution for your advertising within critical market segments. With a sharp editorial focus coupled with pinpoint accuracy and depth of circulation, KMI offers the most powerful and cost-effective way to reach the audience that procures and deploys your systems, services, products and equipment. Editorial Focus KMI publications are the only magazines dedicated exclusively to all facets of their specific target audiences and subjects. Articles are written in an informative, colorful and lively style for members of the U.S. Congress, top Defense and Pentagon leaders, military program managers, U. S. defense laboratories, agencies, commands, industry executives and an appropriate non-US military audience. The editorial material is perfectly matched with our well-defined, individual decision-making VIP audience. We are known for producing top communication vehicles that focus on the direction and doctrine of transformation within the armed forces as it relates to the individual subject matter. No other magazines bring these select readers the ideas and visions of the top Pentagon and government leadership like Border Security & Emergency Preparedness, Geospatial Intelligence Forum, Ground Combat Technology, Military Advanced Education, Military Communications Technology, Military Logistics Forum, Military Medical/CBRN Technology, Military Training Technology, Navy Air/ Sea PEO Forum, Special Operations Technology, Tactical ISR Technology and U.S. Coast Guard Forum. Leaders and decision makers trust our publications, knowing we supply the best communication tools they have to deliver their messages to the right readership, as shown by our past and projected interviewees. Our number one priority is total commitment to our readership and our advertisers.
Border Security & Emergency Preparedness
www.bsep-kmi.com Border Security & Emergency Preparedness takes an in-depth focus of homeland security and counter terrorism efforts as they impact U. S. territorial borders and points of entrance. BSEP coverage includes all military support operations, disaster response, first responders and other federal agencies including CBP, FEMA and the TSA that collaborate to ensure our country’s safety from hostile intrusion. Border Threat Prevention and CBRNE Response
Border Guardian
www.BSEP-kmi.com
Michael J. Fisher
March 2014
Volume 3, Issue 1
Chief U.S. Border Patrol
Aerostats O CBRN Decon O Responder Comms O DHS NextGen IT Night Vision O Cargo Screening
Geospatial Intelligence Forum
www.gif-kmi.com Geospatial Intelligence Forum (GIF) focuses on geospatial information systems and databases, image collection, terrain generation, intelligence distribution, remote sensors and platforms, and homeland security. GIF is the only magazine specifically dedicated to covering every aspect of military geospatial intelligence!
U.S. Coast Guard Forum
www.cgf-kmi.com Dedicated solely to the men and women of the U.S. Coast Guard, USCGF is focused on the people and technologies that allows the Guard to perform the spectrum of tasks it is assigned from port security and homeland defense, humanitarian and rescue relief, military support and protection missions, immigration and drug enforcement, to safe navigation of our waterways.
Ground Combat Technology
www.gct-kmi.com Ground Combat Technology is the publication for the maneuver warfighter. As such, it is the most detailed oriented publication focused on the art and technology of ground warfare. Covering all aspects of mobility, lethality, survivability, sustainability and maintainability, GCT is the magazine dedicated to the entire community, from warfighter in the field to senior leadership.
Military Advanced Education
www.mae-kmi.com Military Advanced Education (MAE) is geared toward individuals who hope to take advantage of military education benefits for a future in industry, as well as those who aspire to flag officer status. Covering issues and trends in higher education, innovative programs, distance learning and schools of special interest to the military, MAE responds to the need for information about desired and available education opportunities. CAREERS & TRANSITIONS: DEGREES IN INFORMATION TECHNOLOGY
Journal of Higher Learning for Today’s Servicemember
SPECIAL SECTION
STUDENT SCHOLARSHIP SPOTLIGHTS
Voice of Veterans
D. Wayne Robinson
www.MAE-kmi.com
President and CEO Student Veterans of America
May 2014
Volume 9, Issue 4
Classes at Sea O Accelerated Online Degree Programs Schools Ensuring Vet Success O Competency-Based Education
Military Communications Technology
www.mct-kmi.com Military Communications Technology focuses on the systems that connect the military and its partners, from the highest levels of national security to tactical communications on the battlefield. It focuses on such areas as radios, SATCOM, on-the-move networking, videoconferencing, telecommunications, command and control, antennas and waveforms, as well as the security technology needed to protect critical information. Working closely with key commands such as the Army PEO EIS and Navy SPAWAR, MCT keeps readers in touch with the ideas and actions of those who are shaping communications policies and buying decisions.
Military Logistics Forum
www.mlf-kmi.com Military Logistics Forum (MLF) is the publication of record for the military logistics community, providing invaluable insight into senior level decision makers shaping the logistics enterprise, while helping senior leaders in the military stay connected to the many joint logistics issues facing our military today. MLF is distributed to all major logistics and operational military commands.
Military Medical/CBRN Technology
www.m2va-kmi.com Military Medical/CBRN Technology is the only independent magazine focusing on the Department of Veterans Affairs and those caring for our servicemembers. The publication covers CBRN detection, protection and decontamination and the latest technology and applications in military medicine. MMT covers everything from telemedicine and surgical simulation to battlefield response and evacuation, pharmaceuticals, digital imaging, medical information technologies and more.
Military Training Technology
www.mt2-kmi.com Military Training Technology (MT2) focuses on simulation training systems, modeling and simulation, interactive distance learning, wireless nets, training platforms, courseware, outsourcing, training pyrotechnics, training ranges and much more. MT2 is a recognized leader in covering every aspect of training and simulation with staff who know the field.
Navy Air/Sea PEO Forum
www.npeo-kmi.com Navy Air/Sea PEO Forum (NPEO) is the only publication exclusively targeted to advancing dialogue between senior naval program leadership, Congress and industry. NPEO highlights program initiatives, emerging technologies and policy decisions the U.S. Navy needs to maintain the maritime tactical and strategic advantage. NPEO is the source for information as the Navy pivots to the Pacific and takes center stage in the coming years, with heavy editorial content focus on aerial, surface and undersea programs and technologies.
Special Operations Technology
www.sotech-kmi.com The only magazine dedicated to the world of special operations. This is a subject area that few can cover. No one else has the access to decision makers that Special Operations Technology (SOTECH) has. Covering all aspects of operations, equipment, leadership, technology, and innovation, SOTECH is your information advantage.
Tactical ISR Technology
www.tisr-kmi.com ISR gathering, analysis and dissemination takes place at all levels but delivering actionable information to the warfighter is the result that matters. TISR is laser focused on the technologies, requirements and capabilities that best serve the warfighter and connect ISR providers and users at all levels.
ADVERTISING on kmi media group websites ONLINE rates Ad Type
Rate
Ad Location
Material Specifications
Big Box
$375/month
Run of Site (ROS)
300 x 300 pixels • 20kb max file size for GIF/JPG 30kb for Flash, animated GIF/JPG or other file
Header/Footer Combination
$375/month
Run of Site (ROS)
728 x 90 pixels each • 20kb max file size for GIF/JPG 30kb for Flash, animated GIF/JPG or other file
KMI Media Group Homepage Divider Ad*
$375/month
Run of Site (ROS)
660 x 84 pixels • 20kb max file size for GIF/JPG 30kb for Flash, animated GIF/JPG or other file
Online ad rates are a flat monthly rate. Maximum of 3 ads per ad position/per month. All ads are run of site and will rotate with other ads in the ad position. Agency discounts do not apply. *Homepage Divider ad only appears on the homepage.
Online Creative sizes and positions
BIG BOX 300 x 300 pixels
HEADER/FOOTER 728 x 90 pixels each
KMI Homepage Divider Ad 660 x 84 pixels
KMI Media Group Publication Websites Border Security & Emergency Preparedness magazine: www.bsep-kmi.com
Military Logistics Forum magazine: www.mlf-kmi.com
U.S. Coast Guard Forum magazine: www.cgf-kmi.com
Military Medical/CBRN Technology magazine: www.m2va-kmi.com
Geospatial Intelligence Forum magazine: www.gif-kmi.com
Military Training Technology magazine: www.mt2-kmi.com
Ground Combat Technology magazine: www.gct-kmi.com
Navy Air/Sea PEO Forum magazine: www.npeo-kmi.com
Military Advanced Education magazine: www.mae-kmi.com
Special Operations Technology magazine: www.sotech-kmi.com
Military Communications Technology magazine: www.mit-kmi.com
Tactical ISR Technology magazine: www.tisr-kmi.com
Advertising Specs Online FORMAT Static of Flash Ads • Maximum File Size for Header or Footer (728x90 px.), and Big Box (300x300 px.) ads: • 20kb for GIF, JPG or PNG • 30kb for Flash(SWF) • Click tags: The code below must be programmed into each flash banner within the ad creative in order to accurately track clickthroughs:
CREATIVE GUIDELINES • Ad creative must contain advertiser’s name or a recognizable logo for branding purposes. • Ad creative must be accompanied by banner link (URL). • All online ads will be formatted to open in a new browser window upon clicking. All advertiser-submitted Rich Media or 3rd party tags should be formatted to open in a new browser window upon clicking. • Ad creative must adhere to trademark and copyright laws. DEADLINE For testing purposes, ad creative must be received by KMI Media Group at least: • 7 days prior to campaign start date for static or flash ads • 10 days prior to campaign start date for welcome or expandable ads
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Flash version: 9 or below recommended Resolution: 72dpi Maximum Animation Loops: 3 Maximum Animation Length: 15 seconds Back-up Ad creative: All advertisers must submit a backup GIF ad for posting for those website visitors who do not have a Flash plug-in or in the event there is a problem with the Flash ad file. 3rd Party Ad Servers: DART, Doubleclick, etc. Advertisers who use 3rd party ad servers for hosting MUST provide KMI Media Group access/password for the purpose of comparing traffic statistics; KMI Media Group will reciprocate by doing the same. Rich Media Formats: Traditional image, HTML and Javascript; integrated Flash/Shockwave; and all other media formats supported as HTML banner ads.
EXPANDABLE ADS • Maximum File Size for Header (728x90 px.), or Big Box (300x300 px.), ads: • 40kb maximum initial file size • 80kb maximum subsequent file size • Maximum File Size, Expansion Direction: • Header only – 728x180 px., expansion direction - down • Big Box – 600x300 px., expansion direction – left • All ads must close automatically after 3 seconds with no user interaction or 15 seconds with user interaction • Maximum Animation Loops: 3 • Maximum Animation Time: 15 seconds • Maximum Rollover Hot Spot Area: full area of ad • Close Button Placement: • Header – placed on the bottom in minimum 16pt font • Big Box – placed to the left in minimum 16pt font • Random Number Option: To prevent caching, advertiser must allow random number option to be included in URL. NAMING When naming a file, please indicate: • Advertiser’s name (client name, not agency) • Publication website the ad goes on • Ad size in px. ex. KMI_MIT_160x600
DELIVERY E-Mail Send online ad creative as an attachment to onlineads@kmimediagroup.com with the following information: Client Name & Complete Contact Information Banner Type (Flash, GIF or JPG) Banner Link (URL) Publication Website Name/Issue Number KMI Account Executive Name Online Advertising Department: Phone: 301.670.5700/ 888.299.8292 Physical Media CD/DVD
Advertising Specs Ennouncement guidelines General Information • Distributed up to 4 times per month per publication • Currently limited to one (1) sponsor per issue • $750 (net) per ennouncement blast • A report containing ennouncement statistics (i.e., list size, open rate, clickthrough rate, etc.) will be provided to the advertiser one week after the email is sent
Option A
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Sponsorship Options Option A (see illustration to the immediate right): • Big Box ad (#1) • 100 words of text (#2); and • Additional sponsor content (#3) (see specs below)
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Option B (see illustration to the far right): • Skyscraper ad (#1); and • Additional sponsor content (#3) (see specs below) Specs
Option B
Big Box - 300 x 300 pixels; Skyscraper – 160 x 600 pixels • Either static or flash ads accepted (flash ads must be in .gif format) • If sponsor opts to utilize a flash ad, a backup static ad must be provided in case there are technical issues with the flash ad • Note: an animated .gif may not work properly with all email clients • All images must be less than 350 kb
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Additional sponsor content may be either: • A graphic in .jpg, .gif, or PDF format (which will be converted to a .jpg or .gif file) Maximum size: 600 pixels W x 800 pixels H • Text only with link to URL; or • Company logo or other small graphic image and text with link to URL Deadline: Ads and destination URL must be received seven (7) business days in advance of the scheduled ennouncement distribution date to allow for ad testing and for sponsor/agency approval.
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15800 Crabbs Branch Way, Suite 300, Rockville, MD 20855-2604 T: 301.670.5700 / 888.299.8292
F: 301.670.5701
E: kmi@kmimediagroup.com
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