Gardenuity Brand Book

grow anywhere gardenuity.com

The Gardenuity Philosophy Align yourself with good ideas, products and people We all have the innate desire to align with nature—a little or a lot. We like growing things, ideas, businesses, friendships, gardens, healthy habits, and more. Gardenuity is a place to cultivate good ideas and good products with good people.

Create something fresh and fulfilling that is good for you and those around you.

Grow Anywhere

“Where garden inspiration meets ingenuity.”

—Gardenuity & Co

3

Grow Anywhere You know how important it is to make

HEALTHY choices in what you eat, the products you use, where you work, and how you spend your time. Gardenuity was built on a platform that supports your CHOICE to achieve ALIGNMENT with nature, your goals, your time, and your health.

We are building a strong and informed COMMUNITY of women and men who are smart, creative, and confident. We believe it is POSSIBLE to find this alignment in life by surrounding yourself with

INSPIRING people and products.

Join us.

Be a part of a new company where garden inspiration meets ingenuity.

5

What started as a good idea has blossomed into a great idea.

Growing up, I moved around a lot: Singapore, Alaska, California, London, and Texas. Every time we moved, the first thing my mom would put up was a plaque that read “Choose to Bloom.”

To this day I remember feeling inspired by my new surroundings, challenged by new choices, and comforted in knowing my family was supporting me every step of the way.

As I have gotten older, my desire to make smarter choices and align myself with good people, products and ideas remains a focus.

I want to teach my kids to “choose to bloom” and to listen to their needs and the needs of the community around them. I want to nurture the desire to make fresh choices in what to eat, what products to use, and how to achieve stronger alignment with nature. I want them to find balance hour by hour, not just day by day.

That is why we started Gardenuity and why I wanted to build it with Kenny and Julie. I knew by partnering with the smartest and finest team in the country, our company would have the best possible foundation for solid growth.

Gardenuity is a new kind of company bringing together the best products, people and technology. We empower men and women to “choose to bloom” through education and an exceptional business opportunity. Our goal is to enrich the Gardenuity community by creating something fresh and fulfilling that is good for you and those around you.

Here’s to growing anywhere!

7

Introducing the Gardenuity product collections We built each product carefully. With each addition we asked ourselves three questions: 1. does it fit the brand?

2. would we want to use it?

3. would we recommend it to our friends & family?

As the product categories were finalized, and the product selections confirmed, tested and enjoyed, we knew we had something we were proud to share.

Grow Bags Everything you need to start a garden collection in a bag. Each embroidered grow bag (which comes with four soil bricks, grow balls, Gardenuity Essential Fertilizer, a mixing bag and disposable gloves) is specially engineered to promote strong root growth and to provide excellent drainage and aeration.

The Gardenuity Grow Bags are an ideal choice for those with limited gardening space and those who want to easily transform their patio or balcony into a fully functioning and stylish garden.

The Gardenuity Grow Bags are reusable.

9

Grow Ball Collections Gardening made easy. The Gardenuity Grow Balls are made of exclusive seed selections that deliver the Gardenuity garden collections with ease.

Handmade in the USA, the Gardenuity Grow Balls have a wonderful story behind each collection. The Grow Balls will easily turn garden pots or beds into flourishing color displays and edible collections.

Who We Are We are a team of active women and men who enjoy working and playing together. We’ll work hard to make our customers our biggest fans. We use the products we sell. We partner with the best.

We laugh a lot and are steadfast about a garden-inspired lifestyle. For some of us, aligning with nature means having lunch next to a window. We move quickly; we listen. We value our family and friends and don’t miss any of our kids’ events if at all possible.

If we get something wrong, we change it. We believe you make your own opportunity, and our job is to provide the tools and resources to make it successful and fun. Profitability is only one way we measure success. We choose to bloom.

11

Grow Boxes Indoor gardening with style. Easy to start, share and enjoy. The Gardenuity Grow Boxes are bamboo and come with a soil puck, a mixing bag, disposable gloves and a Gardenuity Grow Ball.

The Gardenuity Bamboo Grow Box is ideal for stylish, indoor countertop planting.

13

Plant Collections The Gardenuity living plant collections come straight from our greenhouse to yours.

Growing your own herbs, vegetables, fruits, seasonal floral, roses and miniature gardens can be rewarding year-round. Meals made with homegrown herbs, vegetables, and fruits are always better than those using store-bought produce. Edible patio gardening is fun,

simple and satisfying. Gardenuity color and fragrance plant collections are a simple way to transform your outdoor space into a garden oasis. You’ll have confidence in knowing that you are planting the best living plants available today.

15

Seed Squares The Gardenuity Seed Squares help deliver beautifully styled and proportioned container gardens. The Gardenuity breeders have designed the Seed Square to have optimal seed spacing. This produces the best possible growth and turns ordinary containers into extraordinary color displays and edible collections.

Living Container Collection Garden inspiration is perfectly illustrated through succulents. They are easy to care for and are full of rich color, diversity, and texture. These amazing plants are tough and can survive in most adverse conditions. We have paired some of our favorite succulents with our Bamboo Grow Boxes and our versatile Rice Hull containers which are made from renewable grain husks (primarily rice hulls and organic pigments). Perfect for indoors, these naturally-inspired container gardens will inspire your senses.

17

Gardenuity Bulbs

Specially bred for Gardenuity, the bulb collections will deliver beautiful color to your containers and garden. The bulb compilations, which come from breeders around the world, are carefully curated for the Gardenuity customer. These bulbs will create a sweeping swath of color and texture for your patio and garden. Each bulb collection is backed by 50-plus years of bulb farming, research, and expert understanding of cold storage techniques.

Share the news about garden inspired living

Reap the many rewards of aligning yourself with great products, great people, and great ideas

19

Simply Gardenuity Apothecary Collection Whether you are gardening inside or out, the Simply Gardenuity Apothecary Collection is inspired by the splendor and fragrance of the garden. Each product is designed and crafted to work as part of your daily healthy skin routine. Plus, each is made using the finest ingredients that are as good for your skin as they are for the environment.

21

Gardenuitea Collection for Gardenuity

The Gardenuitea Collection is inspired by gardens and gardeners around the world.

Each exclusive blend is named after a wellknown garden, and each has its own ability to awaken the senses with unique scents, flavors, and colors. Our teas are created exclusively for Gardenuity by wellknown tea artisan, Brenda Meyers. She is inspired by the perfection nature brings to each blend.

Brenda Myers

23

Chef Collection The Gardenuity Chef Collection brings together fresh ideas and flavors from our community of friends. Founded on the principle that we love recommendations and are in awe of those who create greatness in the kitchen, the Gardenuity Chef Collection is our unique compilation of products, recipes, and ideas. Everyone brings something to the collection, and the Gardenuity team of chefs reviews recipes, products and ideas. What is shared is a beautifully cultivated set of the Gardenuity community contributions.

Farm Fresh Collection Gardenuity works with the best specialty farmers in the country to bring their superior product offerings to the public. They are experts who are passionate about their farm, their farm’s heritage, and the product they produce. We are proud to highlight, through events, video and print, the great talent that makes our country unique and special.

25

Gardenuity Flavors The Gardenuity Flavors Collection was created to bring out the best flavors the garden has to offer. Our exclusive garden-inspired sea salt and cane sugar collection will add depth of flavor, wonderful texture and color to your favorite foods.

27

Living Decor Garden-inspired decor addresses our inherent need to align with nature.

Beautifully designed with detail in mind, the Gardenuity living accent collection will surround you with stylish decor year-round. The living decor collection includes garden-inspired wreaths, living wall decor, holiday specials, garden-inspired home accessories, and more.

Gardenuity Tools + We developed the Gardenuity Tools + collection with special design details that will make them your favorite go-to items in your home and garden.

29

Garden Fresh Candle Collection

The ideal accent to any room. The Gardenuity Garden Fresh Candle collection h

specially developed by Deann Rose and is hand-crafted in America. The Gardenu

are made with USA-grown all-natural soy wax, making them naturally earth fr

Deann’s inspiration comes from her family and her upbringing on a farm in the south. Her attention to detail, unwavering resolve to put nature first, and willingness to share her knowledge makes her an inspiration and a perfect fit for the Gardenuity family. Strong in fragrance, beautiful in presentation, and inspired by nature, these candles are the ultimate accessory for any room in your home.

has been

uity Candles

riendly.

31

Part-time, full-time, online, member, affiliate, fan or friend you can be part of the Gardenuity community Gardenuity is positioned to support each Gardenuity business owner to achieve his or her personal goals.

Reaching these achievements demands collaborative leadership, innovative perspectives and fresh technology.

TM

“Everbloom turns communication into conversation.

If you truly want to connect with your customers and fans, give them knowledge and personal interaction.“—Kenny Mobley

At Gardenuity, we understand that “social” is more than a network or platform. It is a way of reaching and engaging prospects, customers, friends, family and fans. That is why we have created a social selling solution we call “Everbloom.”

Everbloom brings together new technology with solid selling and marketing principles. Everbloom does this with an impressive offering of services including a personalized social channel strategy, a mobile application, curated content, training, and targeted communications.

Start a business Earn a commission by selling great products online, through social media or person-to-person.

Build a community Sign up members and get paid a commission whenever they shop.

Lead a team Build your team and you’ll make a percentage of whatever they sell.

33

Your initial investment of $95 includes:

A key A key to the Gardenuity Business Center. A place to learn, be inspired, and gain insight into our products, the community and the business.

An invitation An invitation to “Planting Social,� a monthly event where you will hear from business leaders, product developers, merchants, marketers, social media advisors, social selling experts, and horticulturists.

A tool kit Everything you need to manage your business wherever you are and whenever you are ready. Your Gardenuity USB drive is loaded with essential information for quick access to training and business materials that will give you the best instructions on how to become a successful Gardenuity associate.

A sampling A sampling of a few items we are inspired by every day.

A presence A personal website for 12 months.

35

Gardenuity is the first social selling company that satisfies a person’s instinctive need to align with nature.

From home gardening, to beauty, to food and fragrance, we deliver products for smart and creative people to share the positive power of a garden inspired lifestyle.

Find out more about Gardenuity and the entrepreneurial community of friends, gardeners, and garden enthusiasts who are ready to celebrate the start of a new and different kind of social selling company.

Join us.

gardenuity.com

GY05365-F13