SEX , DRUGS, ROCK N’ ROLL & HONEY
Rock n’ Honey
Issue SERVDESIGN > > Feb 13, 2012 > > $4.99 rollingstone.com
CONTENTS:
INTRO GOALS BRANDED ELEMENTS PERSONA(S) CUSTOM INDEX STORY BOARDS
INTRO TO GUIDE BOOK:
GOALS:
BRANDED ELEMENTS:
BRANDED ELEMENTS:
KEY OFFERINGS:
FLOOR 1 Upon entering “Rock n’ Honey” guests will be greeted by honey factory inspired facade. Large honey dispensers will be positioned so guests can pour their own honey, as well as a honey cafe and interactive honey exhibit “Hive to Home”
FLOOR 2 The Second floor will act as a dance club and venue. It will play host to top artist and rockstars of the day. Guest can listen and enjoy honey based cuisine while sipping on pints of Mead.
FLOOR 3
FLOOR 1 Upon entering “Rock n’ Honey” guests will be greeted by honey factory inspired facade. Large honey dispensers will be positioned so guests can pour their own honey, as well as a honey cafe and interactive honey exhibit “Hive to Home”
FLOOR 1 Upon entering “Rock n’ Honey” guests will be greeted by honey factory inspired facade. Large honey dispensers will be positioned so guests can pour their own honey, as well as a honey cafe and interactive honey exhibit “Hive to Home”
PERSONA DEVELOPMENT:
NAME METAPHORE DEMOGRAPHICS PHOTO
TRAVEL/JOURNEY
TRAVEL/JOURNEY
ARRIVE
ARRIVE
PRE EXPERIENCE:
DESCOVERY
DESCOVERY
TRAVEL/JOURNEY
TRAVEL/JOURNEY
ARRIVE
ARRIVE
DURING EXPERIENCE:
DESCOVERY
DESCOVERY
TRAVEL/JOURNEY
TRAVEL/JOURNEY
ARRIVE
ARRIVE
DURING EXPERIENCE:
DESCOVERY
DESCOVERY
TRAVEL/JOURNEY
TRAVEL/JOURNEY
ARRIVE
ARRIVE
POST EXPERIENCE:
DESCOVERY
DESCOVERY
TRAVEL/JOURNEY
TRAVEL/JOURNEY
ARRIVE
ARRIVE
TOUCH POINT DEVELOPER: MENU
EVENTS
PRODUCTS
OTHER/ADDITIONAL
DRINKS
MAP:
Stage
Bar
Stairs
Explore
Entrance
s air St
Shop
STANDARD INDEX: The following is an index of game peices and their sugested uses, please note that these uses are only suggestions and if at any time you find a need to redefine them you are not only aloud to, but encouraged.
CUSTOMER
STAKEHOLDER
SERVICE PROVIDER
SERVICE DESIGNER
BUY/TRANSACTION
LEARN/EXPLORE/SOLVE
INFOMATION/TAG
PERFORMANCE/SHOW
CUSTOMER
STAKEHOLDER
SERVICE PROVIDER
SERVICE DESIGNER
CUSTOM INDEX: The following is an index of game peices and their sugested uses, please note that these uses are only suggestions and if at any time you find a need to redefine them you are not only aloud to, but encouraged.
MEAD/HONEY MECHINE
STAKEHOLDER
SERVICE PROVIDER
SERVICE DESIGNER
CUSTOMER
STAKEHOLDER
SERVICE PROVIDER
SERVICE DESIGNER
CUSTOMER
STAKEHOLDER
SERVICE PROVIDER
SERVICE DESIGNER