Book for observations

Page 1

actually utilizes the service?

would someone come use the service? wouldn t someone come use the service?

is it oered in the ďŹ rst place?

HOW

does the service target demographically? does the service actually appeal to?

WHY

value is being oered?

WHO

WHAT

does the service sell? does the service not sell?

would someone utilise the service? do users help promote the service?

does the service cater to users?


actually utilizes the service?

would someone come use the service? wouldn t someone come use the service?

is it oered in the ďŹ rst place?

HOW

does the service target demographically? does the service actually appeal to?

WHY

value is being oered?

WHO

WHAT

does the service sell? does the service not sell?

would someone utilise the service? do users help promote the service?

does the service cater to users?


STAKEHOLDERS MAPS ARE USED TO SHOW THE HYRACHY AND LINES OF COMMUNITCATION BETWEEN THE DIFFERENT STAKEHOLDERS IN THE SERVICE.

KEY PARTNERS

KEY ACTIVITIES

KEY RESOURCES

COST STRUCTURE

VALUE PROPOSITIONS

CUSTOMER RELATIONSHIPS

CHANNELS

REVENUE STREAMS

CUSTOMER SEGMENTS


does the service target demographically? does the service actually appeal to?

actually utilizes the service?

would someone come use the service? wouldn t someone come use the service?

is it offered in the first place?

HOW

value is being offered?

WHY

does the service sell? does the service not sell?

WHO

WHAT

STORYBOARDS ARE USED TO DEVELOP AND WORK OUT KEY EXPERIENCES BETWEEN STAKEHOLDERS AND TOUCHPOINTS WITHIN SERVICES THOUGH VISUAL NARRATIVE

would someone utilise the service? do users help promote the service?

does the service cater to users?


DESIRES

GOALS

ATTRIBUTE*

NEEDS (IMPLICIT & EXPLICIT)

does the service target demographically? does the service actually appeal to?

actually utilizes the service?

would someone come use the service? wouldn t someone come use the service?

is it offered in the first place?

HOW

value is being offered?

WHY

does the service sell? does the service not sell?

WHO

WHAT

EXPECTATIONS

would someone utilise the service? do users help promote the service?

does the service cater to users?



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