Marketing Team Your In-House
PHASE 1
Transition & Launch Preparation
• Establish pricing and concessions
• Promote listings on CRE online listing platforms
• Review objectives and marketing strategies
• Walk vacancies and provide ownership with suggestions on potential modifications and upgrades to spaces and common areas
• Ongoing (real-time) VTS reporting to ownership
• Canvassing
PHASE 2
• Launch email marketing campaign
• Prepare and distribute detailed marketing materials :
• Announcement eblast
• Custom leasing brochure
• New photos and drone video
• Create property website
• Create email marketing campaign
• Create digital 3D floorplans
• Target tenants and broker prospecting
• Create virtual tours
• Create targeted digital ads
• Launch press releases through social
PHASE 3
• Launch structured, methodical “warm” calling program
media and third party outlets
• National marketing campaign
• Leverage Colliers TAC Network
Launch Marketing Campaign Marketing Plan
“Hand-to-Hand Combat” with tenant and brokerage community.
• Periodically refresh and update marketing initiatives and materials
• Analyze existing market expirations
• Expand canvassing efforts
REQUEST FOR PROPOSAL RESPONSE teamkingsleyrutchik.com 600 NORTH PINE ISLAND
Bridgette Taylor
Client Services Associate South Florida
Carmen Aquino Marketing Specilaist South Florida
Judy Jacas Senior Transaction Analyst
Verity Mosquera Research and Consulting Manager South Florida
Trinh Quain Senior GIS Analyst South Florida
Adjust marketing to meet the opportunities
REQUEST FOR PROPOSAL RESPONSE teamkingsleyrutchik.com Marketing Tools Your In-House 1 2 6 3 4 5 7 1.UNIQUE PROMOTIONAL ITEMS // 2. CUSTOM WEBSITE // 3. PROPERTY FLYER //4.INTERACTIVE FLOORPLANS // 5. VIRTUAL TOURS AND 3D TEST FITS// 6. SOCIAL MEDIA // 7. INTERIORSIGNAGE
2,944 11/1/23 12/1/23 64 $24.00 3.0%
8,126 360 2,939 1/1/23 3/1/23 63 $25.00 3.0% 370 3,880 1/1/23 3/1/23 63 $25.00 3.0% Spec 150 2,394 3/1/23 5/1/23 63 $25.50 3.0% Spec 230 3,700 4/1/23 6/1/23 88 $25.50 3.0% Spec 225 2,502 5/1/23 8/1/23 64 $26.00 3.0% 110 5/1/23 9/1/23 38 $25.50 3.0% 260A 4,000 8/1/23 9/1/23 64 $26.00 3.0% 260B 2,412 9/1/23 3/1/18 77 $26.00 3.0% 410 6,500 11/1/23 3/1/24 126 $26.00 3.0% 420 7,159 12/1/23 4/1/24 126 $26.00 3.0%
REQUEST FOR PROPOSAL RESPONSE teamkingsleyrutchik.com 600 NORTH PINE ISLAND
Plan
1.
2.
3.
4.
5.
6.
134,443 rsf Total RBA 43,828 rsf Office vacancy 32.60% Vacancy 67.40% Occupancy Assumes a January 1, 2023 Start date for Colliers Suite SF Lease Signing LCD Term NNN % Increase 170
Spec 155/Conf
Spec
Spec
End
Lease-Up
600 North Pine Island
Re-brand the building to 600 North Pine Island to change perception and narrative about the building
Refine spec suite plans and timing for implementation and match up vacancies with our database of tenants in the market
Get ahead of all 2023 and early 2024 lease renewals to avoid tenants testing the market
Pricing strategy to address spaces with challenged views/designs and ones with premium views as well as for Spec Suites
Attack upcoming lease expirations in SW Broward utilizing our team’s database
Broker outreach to cater to all tenant rep brokers with current and future requirements including lunches, invitation to events and other activities
1,705 4/1/23
1,200 8/1/23 9/1/23 63 $23.50 3.0%
173 2,277 9/1/23 10/1/23 64 $23.50 3.0% 110 6/1/23 9/1/23 38 $24.00 3.0%
330
2023 Year End
2024 Year
32,547
• Refresh ground level lobby and all common areas on multi-tenant floors with an updated, fresh look • Refresh common area restrooms
• Refresh/reclad elevator cabs • Replace building standard signage throughout • Eliminate or replace drinking fountains
• Make new amenity center, conference center, and property management office in suite 170
Space Comments 31.33% 68.67% 42,123 Management office / Amenity Center/Conference Facility $45.00 3 mos 30.44% 69.56% 40,923 Spec Suite $45.00 28.75% 71.25% 38,646 Spec Suite $5.00 2 mos 28.75% 71.25% 38,646 Renewal $40.00 4 mos. 26.56% 73.44% 35,702 Spec Suite 26.56% 73.44%
TI Free Rent % Vacant % Leased Vacant
$20.00 3 mos. 24.37% 75.63% 32,763 New Tenant $20.00 3 mos. 21.48% 78.52% 28,883 New Tenant $45.00 3 mos. 19.70% 80.30% 26,489 Spec suite $55.00 4 mos. 16.95% 83.05% 22,789 Spec suite $30.00 4 mos. 15.09% 84.91% 20,287 Spec Suite $5.00 2 mos. 15.09% 84.91% 20,287 Renewal $45.00 4 mos. 12.11% 87.89% 16,287 New Tenant $45.00 5 mos. 13.30% 86.70% 17,875 New Tenant $45.00 6 mos. 10.25% 89.75% 13,787 New Tenant $45.00 6 mos. 6.79% 93.21% 9,128 New Tenant 6.79% 93.21%
REQUEST FOR PROPOSAL RESPONSE teamkingsleyrutchik.com
Recommended Upgrades
SF
YOUR LEASING TEAM
JONATHAN KINGSLEY Executive Managing Director
30-year veteran in the Commercial Real Estate community with a core focus on office and industrial landlord representation and related capital markets activities along with office and industrial tenant representation in South Florida and around the U.S.
Jonathan Kingsley leads Colliers’ dominant South Florida Brokerage team – passionate, driven commercial real estate (CRE) advisors offering their expertise in both agency and tenant representation services for office and industrial clients, offering unique perspectives, particularly in complex lease and capital markets transactions.
JARRED GOODSTEIN Managing Director
Over the past 19 years, Jarred Goodstein has competed more than five million square feet of lease and sale transactions, with a total value of $400 million. Those transactions, in which he represented Landlords and select tenants, gave rise to Jarred’s hard-won expertise in lease negotiations, market knowledge and financial analysis in South Florida commercial real estate. Jarred specializes in representing landlords in office leasing and commercial sales of prominent office buildings, across South Florida, and in urban Broward County in particular.
REQUEST FOR PROPOSAL RESPONSE teamkingsleyrutchik.com 600 NORTH PINE ISLAND
625 M Deal Value* 225+ Transactions* 2.5M SF Transactions** *over the last 6 years ** in each of the last 6 years
Team Kingsley-Rutchik.com
• No conflict in SW Broward – no competitive product in Plantation
• Capacity to take this on; our Broward Portfolio is 90% leased, and we have significant team depth to cover
• Team connectivity to Miami-Dade County has proven beneficial for market recon and “migrating” deals to Broward County
• Tenant representation perspective bringing “real-time” intel on what our landlord competitors are doing
• Jonathan’s home is 6 minutes from the building; Plantation is the home base for all activities
• Unique “speed dial” relationship with Mayor and City Manager by way of Chewy and Jazwares headquarters leases
• Historical experience leasing for Brookwood with; increased rents, and increased occupancy at positioned Plaza 100 for aboveexpectation sale value
TEAM QUALIFICATIONS AND BENEFITS
REQUEST FOR PROPOSAL RESPONSE teamkingsleyrutchik.com
REQUEST FOR PROPOSAL RESPONSE teamkingsleyrutchik.com 600 NORTH PINE ISLAND 220K SF Plantation Pointe 7600 Sunrise Blvd. Plantation 132K SF Southpointe I 7850 SW 6th Court Plantation 62K SF Sawgrass Centre 1550 Sawgrass Corporate Parkway Sunrise 18K SF Lake Shore Plaza II 1300 Concord Ter Sunrise 12K SF Sublease Amtrust Bank Plaza 8211 W Broward Blvd Plantation RELEVANT LEASES BY TEAM KINGSLEY-RUTCHIK Plantation Area
REQUEST FOR PROPOSAL RESPONSE teamkingsleyrutchik.com 1 CYPRESS PARK WEST I & II RBA: 220,000 SF | 88% LEASED 2 TRADE CENTRE SOUTH RBA: 226,848 SF | 83.2% LEASED 3 COASTAL TOWER RBA: 271,724 SF | 83.3% LEASED 4 200 EAST BROWARD RBA: 227,158 SF | 82% LEASED 5 110 TOWER RBA: 394,830 SF | 92.7% LEASED 6 WESTPOINT INDUSTRIAL CENTRE RBA: 65,794 SF | 100% LEASED 7 1500 CONCORD RBA 189,455 SF | LANDLORD IS ONLY CONSIDERING FULL FLOOR TENANTS OF ±37,000SF 8 POINTE WEST COMMERCE CENTER II RBA: 103,232 SF | 100% LEASED 9 MIRAMAR PARK OF COMMERCE ±3.1M SF | ±98% LEASED CURRENT BROWARD COUNTY CLASS A LEASING ASSIGNMENTS
REQUEST FOR PROPOSAL RESPONSE teamkingsleyrutchik.com 600 NORTH PINE ISLAND
Fee Schedule 600 North Pine Island OF FULL-SERVICE RENT FOR NEW LEASES WITH NO CO-BROKER 4% OF FULL-SERVICE RENT FOR NEW LEASES WITH CO-BROKER 6% OF FULL-SERVICE RENT FOR RENEWALS AND EXPANSIONS WITH NO CO-BROKER 3% OF FULL-SERVICE RENT FOR RENEWALS AND EXPANSIONS WITH CO-BROKER 6%
Proposed
Collaboration – our team has visibility across all of South Florida as well as long-lasting relationships with the brokerage community. We will bring maximum exposure to 600 North PIne Island.
We are members of Colliers Office Tenant Advisory Council, a national board, an 80-broker team of elite office brokers throughout Colliers Global Network. We will showcase 600 North Pine Island to this team and leverage cross-market expertise for campaign and targeting strategies.
REQUEST FOR PROPOSAL RESPONSE teamkingsleyrutchik.com
PINE ISLAND ROAD PLANTATION,
600 NORTH
FL
600 North Pine Island Proposal for Exclusive Leasing and Marketing Services colliers.com teamkingsleyrutchik.com Jonathan Kingsley Executive Managing Director | South Florida +1 305 785 2665 Team Kingsley-Rutchik jonathan.kingsley@colliers.com Jarred Goodstein Managing Director | South Florida +1 954 815 6438 Team Kingsley-Rutchik jarred.goodstein@colliers.com Thank you! Information herein has been obtained from sources deemed reliable, however its accuracy cannot be guaranteed. The user is required to conduct their own due diligence and verification. Copyright © 2022 Colliers International.