FALL/WINTER 2008
exhibitors
Mavi Jeans Mavi Jeans Jennifer Yau 604.708.2373 jyau@mavi.com 217
Menard Agency Bench, A Fine Mess, Nudie Jeans, Michel Menard 604.688.3765 michel@menardagency.bc.ca 202
Perpetual Motion Agency Supreme Being, Rubber Duck, Heavy Rotation, Hause of Howe Helen Fernandes 312.730.7374 helen@perpetualmotionagency.com 207 Quiksilver Canada Quiksilver, Roxy John Rainnie 604.990.5552 john.rainnie@quiksilvercanada.com 909
Meridian Dist/High Output Sports Neversummer, Endeavor, Flux Paul/Ry Guy 604.985.3933 ext 226 paul@hosportscanada.com ryguy@meridiandist.ca 910
Quiksilver Canada DC Ross MacPhail 604.990.5552 ross.macpahil@quiksilvercanada.com 921
No Limits Dist. Sessions, Grenade, Obey, Famous, Ref, Ambiguous, Vox Mike P 778 8618767 mikep@nolimits.ca 1009
Radio Agency Independent Truck Co Independent, Santa Cruz, NHS, Ricta, Krux, Nor Cal Micheal Costigan 604.916.7170 michael@radioagency.ca 908
Oakley Oakley: Eveywear, Goggles, Apparel & Accessories James Tidman 604.762.6555 james@rephorm.ca 820
Rip Curl Rip Curl Drew Hawkshaw 604.731.9000 dhawkshaw@ripcurl.com 602
OB1 Enterprises Inc. WeSC, Holden, Megadestroyer, IS Eyewear, Brixton Ltd., Bruxe, Dwindle Dist, Globe, Sixpack France Ben Couves 604 708 8816 bencouves@ob1enterprises.com 510/709 Offshoot West Agency Crooks and Castles, 10 Deep, Canada Goose, Reason, Lemar & Dauley, King Stampede, Undercrown, Sneaktip, Cavi, FU2, Red Clay Justin Jung 604.762.5744 offshootwest@gmail.com 511 Ogio/Pow Ogio, Pow Gloves Jeff Williams 604 304 7267 jwilliams@ogio.ca 1122 O’Neill Canada O’Neill Marc Fuller 778.923.3301 marc@oneillcanada.com 725
Rusty North America Rusty Bob Mulligan/ Candice Givoli 604.671.4780 bmulligan@shaw.ca 502 RVCA RVCA Clothing Ryan Taron 604.765.3062 apogeesales@shaw.ca 406 Signal Snowboards Signal Snowboards Philip George 604.990.4377 phil@shredenterprises.com 1119 Sitka Sitka Krysti Ruffell 403.923.6484 ruffell@sitkasurfboards.com 814 Slant-Six Clothing Flo, Cobian Sandals Vicky Latour 604.276.9007 ext 20 vicky@flosport.com 815
Sports Odyssee Vans Scott Prunier 514.450.0450 ext 253 emercier@sportsodyssee.com 801
Insight Insight Caroline D 450.465.050 ext 221 cdaudelin@sportsodyssee.com 203 Spy Spy Optic Daryl Trinidad 778.388.9556 dtrinidad@spyoptic.com 515
Vestal - Baumvision Vestal Watches, Paul Frank Eyewear, Modern Amusement Eyewear Sean Miller 604.276.9425 sean@wickwinder.com 302 Westbeach Westbeach Apparel Gord McArthur 604.902.1973 gord@westbeach.com 1101 Wimble Sales Group Dickies Girl, Terra Plana Mike Wimble 604.408.6736 mikewimble@telus.net 213
Supra Distribution Matix, DVS, Lakai, Fourstar, Girl, Chocolate, Ruby, Cliché Nick Nicholson 604.253.0559 nick@supradistribution.com 503
W.L. Activewear Alpinestars, Bern Unlimited, Phil Pillon 514.858.6876 pilon@whiteland.com 821
Three Stones Clothing Three Stones Todd Listwin 604.904.0028 sonnyl10@telus.net 104
Zoo York Zoo York Cyrus Li 604.688.1281 cyrus@nla.bc.ca 403
T49 Agency Sugar Shoes, Skunkfunk, Pink Spike, Sessun Kelly Stewart 604.633.9978 t49agency@gmail.com 315 Team Lepin …Lost Enterprises, XCEL Wetsuits, Jet Pilot Aaron Lepin 778.786.2785 teamlepinagencies@gmail.com 808 Timebomb Trading Inc. etnies, eS, emerica, 32 Boots, LRG, Luxurie, Altamont, Freshjive, Dragon, RVCA Garret Louie 604 833 8265 gman@timebomb.bc.ca 405/410/411 Trustus I.S. Eyewear, Neff, O-Matic, Wildcats Steve Day 604.708.8816 ext 102 steve@trustusinc.com 721 Ultimate Innes Clothing/Dekilne Footwear Kelly/Scott 604 279 8408 kelly@ultimateskateboarddist.com 614
floorplan 1101
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n exhibitors Mavi Jeans Renee Mathieu 514-284-9111 renee.mathieu@mavi.com 411 Mehrathon Diamond Suppy Co., Alphanumeric, Brigada Eyewear Raj Mehra 514-937-9393 mehrathontrading@gmail.com 304 Never Summer/Flux Paul Fraser 800-735-7547 x226 paul@hosportscanada.com 401 No Limits Lifetime Collective Nick Brown 877-629-2488 nick@lifetimecollective.com 407 Nobis Connie Chan 416-293-3899 x305 conniec@nobis.ca 303 Ocean Minded Patrice Lacroix 418-687-5185 msroussin@crocs.ca 227 Omega Phil Grise 514-609-9722 phil@omegaboards.com 516 Option Option Snowboards, Celsius Boots Richard Lapierre 514-690-3773 rep@sympatico.ca 421 Organic Snowboards Design Jean-Philippe Boulais 819-352-5167 info@organicsnowboards.com 618 Platinum Mack Dawg, Standard Films, MSP Films Howard Zinman 800-429-5751 info@platinumdist.com 526
Power Footwear Power Skate Shoes Kevin Page 416-516-7044 kevinpage90@yahoo.ca 621
Quicksilver Canada Quicksilver, Roxy, DC Shawna Olsten 604-990-5552 x115 shawna.olsten@quicksilvercanada. com 520 Ridehouse Apparel Alain Cong 514-743-5438 cong@ridehouseclothing.com 226 Rossignol Snowboards J-Sebastien Masse 800-267-7647 js@rossignolsnowboards.com 317 Sitka Andrew Paine 250-385-7873 paine@sitkasurfboards.com 628 Snkrbox Alife, Hellz Bellz, 10 Deep Jason Burke 416-656-5366 burke@snkrbox.com 603 Soulsuite Inc Boxfresh Ron Shewchuk 514-389-1402 rons@soulsuiteinc.com 206 Sports Oddyssee (Insight) Insight Caroline Daudeline 450-465-0450 x221 cdaudeline@sportsodyssee.com 310 Sports Oddyssee (Vans) Vans Eric Mercier 450-465-0450 x250 emercier@sportsodyssee.com 318 Spy Optic David Millette 760-230-8028 dmilette@spyoptic.com 427
Supra / KR3W Peterson Nicholas 514-992-5977 peevish2000@yahoo.com 306 Tenstar Apparel Live Mechanics, Five Four Nick Giannoukos 514-909-6425 nick@urban-action.com 121 Tiger Collective Clothing WeSC, Brixton, Sixpack Jesse Bowden 514-938-2345 jesseb@tigerdistribution.com 404 Timebomb Trading LRG, Luxurie, ÉS Footwear, Emerica, Ethnies, Ethnies Plus, 32, Dragon, Freshjive, Altamont, RVCA Garret Louis 604-251-1097 gman@timebomb.bc.ca Alex Sirois 514-767-2806 x33 alex@agence-royal.biz 508, 608 Triology Distribution Ltd. Static Snowboards, Jart Skateboards, Kooka Industries James Topham 403-366-2526 james@trilogydistribution.com 119 Trustus Inc. IS Design Steve Day 604-708-8816 steve@trustusinc.com Karl Fuhre karl@trustusinc.com 116 Urban Action (Diverse Group) BB Dakota, Peter Grimm, !it Jeans, Sugar&Rocks Robert Provost 514-388-7769 Robert@urban-action.com 210 Urban Attitude Fenchurch Clothing Tamara Maulogue 416-531-0227 tmaulgue@urbanattitude.com 115
Wick Winder Vestal Watches, Penguin Eyewear, Paul Frank Eyewear, Modern Amusement Eyewear, Arbor Snowboards, Stepchild Snowboards Sean Miller 604-276-9425 sean@wickwinder.com 616 WL Activewear Bern, Alpinestars, Spacecraft Phil Pilon 514-858-6876 pilon@whiteland.com 623 XXX Agency DVS, Matix Eugene Ladoucer 514-886-2637 Eugene@triple-x-agancy.com 518 Zoo York Simon Langlois 514-335-3333 simonl@groupeimperial.com Keesha Clarke keeshac@groupeimperial.com 108
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intro
photo: André Pinces
When I was asked to write the intro for Know?Mag vol. 4, I gladly accepted the task! Although it’s my first “intro”, I figured it couldn’t be that difficult of a task to complete!
that partake in the show each season. For sure I would give a massive shout-out to the whole industry like, “Without your support, this show would NOT be possible!”
I imagined myself writing this super witty paragraph that would briefly describe some of the goodies you’ll find in this new issue, such as the in depth discussion with Tim Bernard or maybe talk about the new Capture section. I might have mentioned that we changed up the Ooot & Aboot section to make it more focused, or even done a mini blurb about André Pinces, the Know?Mag staff photographer, and what an amazing a job he does.
The thing is, I’m sitting here in front of my computer on Saturday morning, sweating my ass off trying to write an intro. I’m a week past deadline and I’m suffering from the worst case of (fake) writers block ever! This mag is about to be sent to print and after 15 attempts, the only thing I’ve managed to come up with is…
I was thinking about including some praise to the crew behind Know?Show because in truth, the amount of moonlight work each and everyone involved puts into the creation of Know?Show is truly mind bending. I’d tell them how much they rule!
Love, KNOW?SHOW
I know somewhere in the intro, I would have included just how amazing the level of support Know?Show has received from the Canadian retailers as well as the 300 plus brands
Welcome to Know?Mag vol. 4… Please enjoy carefully.
jesse b
Art Direction Paul Higgins Design / Layout Jenny Shipper Contributing Photographers AndrĂŠ Pinces, Jesse Bowden, Ben Couves, Colin Adair Contributing Writers Jesse Bowden, Ben Couves, Karl Fuhre
04
WHO/ 82 Michel Menard 84 Myriad 88 Ken Diamond WHAT/ 26 Aila Gallery 30 Boardertech 32 Adrift 36 Momentum 40 Ruins 90 Stepchild 92 Goodlife 94 Studio Skateboards 98 Cut and Show WHERE/ 18 Oot & Aboot West / Gastown 22 Oot & Aboot East / Plateau WHY/ 48 Tim Barnard 50 Jam on it / fall fashion 96 Office Booyz 100 Capture
dealer inquiries: info@bruxedesign.com | 514.932.9802
Come see the new WeSC Fall / Winter 08 collection Know?Show West - Booth # 510 Know?Show East - Booth # 404
Canadian Distribution Centre 350 de Louvain St. W. #203 Montréal, Quebec H2N 2E8 Phone: (514) 939-0245 Fax: (514) 939-0695 www.americanapparel.net 6456—Sheer —Sheer Jersey Shortt Sleeve Deep V-Neck W301—Micro-Poly 1—Micro-Poly Shortt Short
*SL1007 INDY.indd 41
8/22/07 8:40:55 AM
TIMEBOMBTRADING.COM
100% SKATEBOARDING Introducing the new C1RCA 100% Collection designed by Adrian Lopez, Jon Allie, and Peter Ramondetta. The 100% Collection features FusionGrip™ and C1RCA’s first vulcanized shoes with drop-in gel insoles to protect your feet from hard landings and blowouts. Combined with C1RCA’s clean look and durability, the 100% Collection is a step forward in the skateboard footwear market.
Visit us at Know? Show West, February 3rd - 5th in Vancouver or at Know? Show East February 10th - 12th in Montreal.
Committed to Skateboarding. www.C1RCA.ca
TIMEBOMBTRADING.COM V2 LAUNCHED NOW.
速
text & photos: Ben Couves
vancouver Vancouver’s Gastown In the lower east side of Downtown Vancouver lies a unique and historical chunk of city. Established and named in 1870, Gastown became an authentic part of Vancouver, with cobblestone streets and remarkable buildings that still to this day provide a rich, historic feeling. Don’t let the junkies and maple syrup shops fool you, as there are a great many hidden gems in the depths of Gastown. Read on and let us shed a little light on just what these spots are and how to navigate through the goodness that is Gastown.
Salt Tasting Room
18 / KNOW?MAG
Food & Drink Salt Tasting Room 45 Blood Alley 604.633.1912 Tapas $15 per plate A great European meats and cheese tapas spot. Sample some different meat and cheeses and ask your waiter what to accompany with it, as they will have some great suggestions. Guu 375 Water St. 604.685.8682 $10 – $30 per plate A Delicious Japanese restaurant with great sushi and tapas. Excellent staff and a great place for drinks. There have been a couple of good party’s here at previous KNOW?SHOW’S. Social Deli 332 Water St. 604.669.4488 Sandwiches $6 – $12 This is the Deli spot in Gastown with amazing focaccia sandwiches with an amazing selection of meats. I dare you to get a large. Black Frog 108 Cambie St 604.602.0527 $6 – $16 per plate Stylish little pub with great food, great pints, great people. Also a big screen to watch your favorite game, and be sure they will always have the Oilers games on. Irish Heather 7 Gaoler’s Mews 604.915.7338 $6 – $20 per plate An Irish pub with great meat pies and all the Guinness, Killkenny and Jamesons you can handle. Be sure to check out the Shebeen Whiskey house in the back always a great experience. Edible Planet 460 Railway St. 604 254-7777 $7 - $12 One of Gastown’s greatest new lunch spots, just ask anyone in Railtown. A catering company recently moved to the hood and opened up a kitchen bringing us great lunch. If your there on the right day try the meatloaf! The Modern 7 Alexander St. 604.647.0121 A newer club in an original Gastown spot. Good little club in the heart of Gastown, which house some really good Dj’s. Rob Risk has a night there on Fridays so check it.
Jules
Jules 216 Abbott St. 604.669.0033 $20 – $30 per plate Stylish cool French Bistro with a great atmosphere. Fine dining and great wining. One of Gastowns finer restaurants to enjoy good food and good company. Chicken Shepherd’s pie is off the charts.
Six Acres
Six Acres 203 Carrall St. 604.488.0110 Plates 6 – 20 $’s Amazing spot for good beers with tons of import selection. Really good sandwich spot too.
Goodfoot 36 Powell St. 604.806.3613 One of Vancouver’s newest premiere sneaker shops. Go and cop your latest and most exclusive kicks from the fine folks at Goodfoot. Sub Division Unit 2 306 Water St. This store is below ground level on Water st. so don’t miss it and they literally have the underground scene on lock on all the latest streetwear gear. Alife 350 Water St. 604.685.6400 NYC’s Alife concept store is a great spot for some limited Alife goods and check out the detail that went into this store.
One of a Few
The Circle 164 Water St. 604.899.2210 The Circle skateboards shop is one of the only skateshops in Gastown to provide you with all your skateboarding, streetwear needs. The Block 350 Cordova St. 604.685.8885 One of Gastowns finer boutiques with great fashion brands for both men’s and woman. Dutil 303 West Cordova St. 604.688.8892 An exclusive Denim boutique with an extensive selection of denim garments.
Two of a Few
Shopping One of a Few / 2 of a Few 354 Water St. 604.605.0685 One of a Few is a ladies boutique carrying exclusive fashion brands along with 2 of a few which will get the men sorted out.
Livestock 239 Abbott St. 604.685.1433 Vancouver’s first exclusive shoe store with all the latest and greatest footwear and streetwear to keep you’re closest and shoe racks fresh. Also check out there other store “ie” around the way. Super Champion 245 Main St 604 689-3610 Vancouver’s first exclusive fixed gear shop, carrying and tweaking all your fixed gear essentials. From customs to everyday courier components, Super Champion feeds the need.
montreal
text & photos: Jesse Bowden
Montreal’s MILE-END Hiding in plain site to the north of Montreal’s famed Plateau district lies the MILE-END. Although still technically part of the Plateau district, Mile-End couldn’t be further from it’s blown out, debaucheries sister to the south! Originally established by eastern European Jewish immigrants, Mile-End started getting noticed in the early 90’s by the Artist community as a cheap alternative to the Plateau. Over the past 10 years, Mile-end has experience a wide migration of musicians & young professionals as well as the opening of new clubs, hip restaurants & galleries that have quickly established this micro-neighborhood as one of the hot new spots in the city! A true blend of old and new culture meshing together with a great result. Coda Club
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Food & Drink Jardin De Curi 21 St-Viateur Street West $10 per plate This little Guyanese/Caribbean is the spot if you’re looking roti. In fact, it boasts one of the best Roti in the city especially if you their homemade house sauce! Try the peanut shake, it comes highly recommended! Beauty’s 93 Mont-Royal Avenue West $15 per plate This legendary diner is a Montreal brunch time, favorite so good luck getting a table during the weekend! That being said, the spicy turkey sandwich is amazing and you have to try the $5.00 shake!
Hotel Godin Built up from the ruins of a mansion designed by Joseph Godin back in 1915, this hotel offers a unique blend of classic and modern elements. The location of this boutique hotel alone makes its nightly rates seem fair but add chic design, very luxe rooms and friendly staff, and it becomes a bargain. Take some time to stroll around the hotel, you’ll be impressed. /// 10 Sherbrooke W.
Thai Grill 5101 blvd St-Laurent 514.270.5566 $30 per plate This upscale Thai restaurant offers authentic cuisine blended with a few fusion surprises. The décor was pulled straight from Thailand creating a very laidback atmosphere and if the food doesn’t leave a lasting impression, the beautiful servers certainly will! Senzala 177, ave. Bernard 514.274.1464 $20 per plate Brazil cuisine in a vibrant atmosphere complete with live music! The traditional “feijoada” is well worth the mention and you can catch live Flamenco shows every Thursday starting at 7:30pm.
Jun I
Jun I 156, ave. Laurier Ouest 514.276.5864 $75.00 (per person) Very Hi-End Japanese sushi at comfortable price! Need I say more? This restaurant has a very good reputation and with complex layered sushi-making mixed with exotic fish, it’s easy to understand why! For lovers of the fish, this is a must!
Fairmount Bagel 74 Fairmount ave. W 514.272.0667 $2-$10.00 Since opening shop in 1919, it’s safe to say these cats have master the art of bagel baking! Freshly baked on site and offering more than 20 different variations of bagels, it’s difficult not to find something you’ll love. KNOW?MAG / 23
Retail & Landmarks Brakeless 5390 ave. du Parc 514.759.1251 Montreal’s first LEGIT “fixed gear” specialty shop has just opened its doors and with an individual like Sylvester behind the project, you can bet it’s going to be a hot spot! Carrying a selected range of specialty frames & bikes, along with some key clothing and footwear brands, it’s well worth the trip to come and show support!! Boite Noir 380 ave. Laurier 514.277.6979 The sister store to the original location on St-Denis. One of the widest selections of videos and dvds from around the world. Like if there was a polish film about Pygmies who are trying to expose the U.S. government for never having landed on the moon, well this is probably where you would find it. Old Gold 256 Mont Royal E. 514.509.1675 A true hidden gem among the many boutiques that line the southern edge of Mileend. This shop is stocked with goodies from all corners of the earth and if “oneoff ” treasures are what you’re hunting for, then this is your boutique! Cool staff, fare prices & unique décor round off the experience… Support! Boutique Industrie 1024 Avenue du Mont-Royal Est 514.522.3870 Holding downtown the south east corner of Mile-End, Industrie has been serving its customers a wide selection of classic kicks, upscale streetwear and denim over the past few years! Rumor has it that there’s plans for full renovations in 2008 so expect some greatness! 24 / KNOW?MAG
Coda Club 4119 bvld. St. Laurent A favorite haunt of the Know?Show team, this social club sits a block south of MileEnd in the plateau district. Then why are we including it this section you ask? Because this new, ultra hip club is very dope, it’s run by great people and well worth checking out! Not to mention it’s the venue for the upcoming Know?Show East bash so I’m sure we’ll see you there! Mile End Bar 5322 blvd Saint Lauren A simple name for a not so simple spot. Sleek and sexy cafe slash bar on 3 levels, that’s 3 levels filled with Montreal’s famed beautiful people. So they say, I can never remember in the morning... Billy Kun 354 Mont-Royal Avenue East This classy watering hole lies on the edge of Mile-end and serves as a key destination for the upper-class French hipsters. With good beats and a slew of microbrews on tap, this spot is always packed and don’t worry, the ostriches were dead when they moved in! Au Dieu de Doleil 29 Laurier O. A mile end secret spot for sick happy hour deals, and according to someone who knows, the best microbrewery in town, hands down. Sala Rossa 4848 blvd St-Laurent 514.844.4227 $10-15 dinner (per person) This is a Spanish style social club where you can get some tasty tapas and catch a live show without leaving the building. Get your huevos rancheros fix here to ease away the weekend hangover ‘cause breakfasts are also served with sweet potato fries, and who doesn’t love sweet potato fries? Sweet!
Philz 5298 blvd St-Laurent 514.278.2323 For some hidden treasures and mid-century modern furniture, head to this massive retro furniture store, where you will surely find many things you and your hipster grandma can agree on for your foyer or your parlor. Greene Bamboo 5358 blvd. Saint-Laurent A transplant from its original location on Greene Avenue in Westmount. Offering the most exotic home furnishings imported from the Golden Triangle (that’s in Asia, silly kwailo).
Rialto Theater 5723 Parc. Av. 514.272.3899 One of the most visually stunning local venues, spent zillions of dollars in renovations in the early twenty ought’s. It’s also available for weddings and with seating capacity for 1,000 people, you can find and marry a nice catholic, French-Canadian girl and actually invite her whole family. Salon de quilles International 6590 ave du Parc 514.276.7222 If ALL else fails and nothing on this section seems appealing, grab a crew and head to the bowling alley! Beers are cheap, it’s fun as hell and lets be honest, bowlers definitely get laid more than the average Joe so really, everyone wins!!!
Brakeless
KNOW?MAG / 25
aila galleri
Sudbury’s First and only stretwear shop
AILA GALLERY Sudbury is a small city. With a history and economy rooted in nickel mining it was, until recently, certainly what you would call ‘blue collar.’ It’s best known for a few key things: drinking, the ‘Big Nickel’ and a disproportionately high population of pretty girls, and lakes, within a city. Now small cities can be quaint, even cool; but this city thought small, and best described in the realm of true street fashion as ‘non-existent’, with it’s long-term solid skate scene, a youth movement lending to an almost-underground music scene, and a street culture begging to break out in fashion expression, had potential…. November 2005: enter aila galleri; Sudbury’s first and only streetwear shop. With an obscure, often mispronounced name, a modern, boutique concept which catered to the open-minded and stylish, and a forward thinking collection of the best of the best in streetwear, aila galleri filled that cavernous void. There now existed a store with a focus on originality and uniqueness... not generic, overly trendy looks; a store with limited selections… not mass quantities; a store with its roots in street/skate culture… not corporate policies. There was now a boutique for the confident, creative thinking, younger generation. Some traditionalists just didn’t know what to think, but for the audacious youth of Sudbury, it was just what they had been looking for. Two and a half years later and still slingin’ high street fashion, aila galleri is the premiere destination for those who want to set themselves apart through individual style. Always keeping with the in of streetwear and fashion accessories, aila remains true to its first concepts of uniqueness, creative style, and providing big city fashion to a smaller one. Since it’s opening, aila has assembled a pretty ill skate team made up of local talent, held art contests, art shows, parties, premieres, and community skate events. -with plenty more in the works. In the end, or the beginning, the potential of Sudbury’s “street x skate x art x fashion” culture was met after all. So, while the ‘Big Nickel’ still stands and the people still mine and drink, thanks to a boutique named aila, all the pretty girls look even better and yes, the boys do too!
Aila Galleri is forever dedicated to George and Babe; my original fashion icons. text: Catherine Cranmer photos: M. Douglas Rome. Metal Pete, Darryl Bobbie KNOW?MAG / 27
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“So, while the ‘Big Nickel’ still stands and the people still mine and drink, thanks to a boutique named aila, all the pretty girls look even better and yes, the boys do too!”
KNOW?MAG / 29
boardertech Sratight outta Moncton
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BOARDERTECH Boardertech is located in the heart of downtown Moncton at 581 Main st. right in front of the cop shop. It’s been around for 5 years now, but made the move from Dieppe (French part of Moncton) on Saint Patties day this year. Oh and also threw one hell of a grande opening party with plenty of beer and Jack Daniels to go around. Walking by the new location you just can’t miss the life size Richard Simmons cut out in the window along with the ever changing window displays. When you step into the shop the hardwood floors and the bright red and white walls gives you a real classy feel but the metal blasting out of the speakers usually levels it all out. Don’t get me wrong, we play other music too…..just not on my watch. We carry a huge variety of gear to please Mr. Fresh and Mr. Hesh alike. You can usually find a few team members and locals hanging out in front of the shop as we are just a hop, skip and a jump away from the skatepark. This fall the city is putting in a $250,000.00 extension so it will give skaters an even better reason to come hit up the Moncton park. With the planned park extension and the devilishly good looking staff, the future looks promising for Boardertech. Over and out. Alex Leblanc Employee of the Month, every month.
adrift Kings of Kensington
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Located in the heart of Toronto’s diverse Kensington Market, Adrift Skateshop opened its doors to the public in may of 2004. A quaint little boutique occupying the first floor of what was once a residential Victorian home... I’m just playin. I think that’s pretty much how every article about the shop has started. Not that there’s been tonnes, but they always seem to be written by journalism graduates or something, never by anyone who actually knows what they’re writing about. Basically, and briefly, it’s like this... We wanted Toronto to have a shop that actually gave a shit about skaters and skateboarding... So, several years later, here we are! :)
text: Nathan Oluken photos: courtesy Adrift www.adriftskateshop.com
KNOW?MAG / 33
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mo-m 36 / KNOW?MAG
men-tum Saskatoon’s Minimalist Marketplace
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MOMENTUM Keeping up on the great game of retail has kept momentum on point since opening in Saskatoon in 2000. Kent Code and Asif Moola started Momentum as an off shoot to Kent’s shop Outtabounds (originally named Ski Shop established 1968). Momentum stocks a unique mix of snow, skate and street brands mixed in with the largest selection of rare sneakers in Saskatchewan. Nike, Jordan, Adidas, Creative Rec, Etnies Plus, and other sought after sneakers sit along side a large selection of skate shoes and it looks right. The mix has allowed Momentum to introduce sneaker culture to Saskatoon, and start a buzz about the goods coming out the doors. Momentum’s roots are in snow and skate culture, but they’ve evolved over time as has much of the industry. Now, snow and skate heavyweights Volcom, Matix, Krew and Diamond sit next to the streetwear heavy hitters WESC, The Hundreds, Freshjive, and more. They also keep it Canadian with Lifetime and Artikol. For shredding and cold Saskatoon winters (you know it’s crazy cold), they stock a solid lineup of outerwear. They round out their offerings with accessories from Nixon and Vestal as well as sunglasses, bags, urban vinyl (Kidrobot), magazines and books. Offering rare product has the perks of educating customers on some next level goods. Momentum’s friendly staff keeps on top of their game and are always willing to help out customers. Some staff come from a skate or snow background, while others are sneaker collectors, dj’s and musicians. Following the growth of the Saskatoon, Momentum Marketplace opened the doors in 2006 to be the newest shop in the family. The ‘market’ has a minimalist look with a slightly different offering. Streetwear lines from Ten Deep, Crooks & Castles, and Obey mixed in with skate lines Enjoi, Fourstar and others give this presentation a different look and feel. Nike SB, Supra, Circa and other strong brands have been carefully chosen for the ‘market fresh’ selection. Watches, urban vinyl, magazines, sneaker cleaner and other offerings are also in the mix. This store does not disappoint, as it’s brought a new level of retail to Saskatoon skate and streetwear. Art shows, club nights and team riders keep these shops, as well as the big brother Outtabounds heavily involved in the Saskatoon community. Lots of plans are in the works for 2008. In a shrinking global economy, they think globally, so you can shop locally. Website about to drop at www.momentumshop.ca
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“Momentum stocks a unique mix of snow, skate and street brands mixed in with the largest selection of rare sneakers in Saskatchewan.”
text: Asif Moola photos: Chad Coombs www.momentumshop.ca
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Ruins Terrace, BC
ruins Northern Exposure
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Since Ruins Board Shop Ltd. was established in June 1996 in Terrace, B.C., it has always been a grass roots, rider-owned and operated company. Behind Ruins is a strong sense of community, family and passion for our industry and a unique recognition that the northwest is an incredible place to live and play. Operated by Tara and Tyler Wilson, Ruins has always pushed the board sport industry to its fullest in the northwest. Ruins has become known for its focus on fashion meeting function, specializing in high-end products and developing an image that is consistent and recognizable. The company works hard to keep staff and customers learning about the industry, interested in emerging trends, motivated to work hard and play hard, keep growing and push the industry forward in our part of the province. We started off like all the rest: a small shop in a small mountain town, with nothing but the love of the sport and lifestyle to keep us moving forward. Twelve years later nothing has changed about the feeling you get when you walk into one of our stores. The smell of melting wax on your snowboard and the friendliest, most knowledgeable service in the northwest makes our shops what they are today.
all abilities to push themselves to the next level. Ruins has a regular calendar of events in each city it operates in, from skate comps at local skate parks, to slopestyle and boardercross competitions on the slopes to our annual summer wakeboard/music festival. It’s then that we are reminded of the real reason why we run the shop – the love of board sports. We’re stoked to provide industry knowledge and support in northwestern B.C. and look forward to the next 12 years of operation. The future is here already in a lot of ways – the next generation of Wilsons, Miila, 4, and Josi, 2, are already hitting the slopes on their tiny snowboards. And judging by the scope of our clientele, from toddlers to retirees, the future of the industry here is looking bright.
text: Sarah A. Zimmerman photos: Sarah A. Zimmerman, Tim Houston http://www.ruins.ca
We’ve come a long way since the first shop opened 12 years ago. In 1997 our Prince George shop opened its doors and in 2006 we launched our newest store in Quesnel. The shops in both Prince George and Quesnel are run by part of our extended family. Guye Buskermolen was an employee at the Terrace store since it first opened and he’s been with us from the very beginning – he’s been managing the PG shop since 2000 and is a huge asset to the Ruins family. And in Quesnel it’s Tyler’s brother Mark overseeing the store. We’re also grateful to James Inkster, our Terrace floor manager. The Ruins family has grown to include our customers and our incredible team riders – huge props to Mikey Peterson and Logan Short, two of our team riders that have done really well for themselves. We’re also super proud of the skaters that constantly show us that the sport is growing and expanding every year. And we rely on those guys to keep giving us feedback on our products so we can maintain our dedication to supplying the north with the highest quality products the industry has to offer. Like lots of other shops, we love showcasing the talents our team and customers have and work hard to inspire riders of
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“The smell of melting wax on your snowboard and the friendliest, most knowledgeable service in the northwest makes our shops what they are today”.
Ruins Prince George, BC 42 / KNOW?MAG
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SNOWBOARDS. 2008. 44 / KNOW?MAG
WWW.DCSHOES.COM.
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WEAR
OUTERWEAR 2008-2009
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tim
barnard Black and white is beautiful
text: Jesse Bowden photos: courtesy Tim Barnard
When I set out to interview Tim Barnard for this issue of the Know?Mag, I thought I had a pretty good idea of who and what he was all about. I mean look, I’ve been a fan of his work since I first saw it and over the past two years we’ve actually become acquaintances. In all truth, I really didn’t feel the need to do any background research on him. Like I said, I “thought” I knew who this guy was. I had planned to interview Tim Barnard: ‘the Artist,’ but when we actually sat down to talk, I quickly discovered that ‘Artist’ is just one of the many hats Tim wears. With Joe Meeks wailing in the background, I was quickly introduced to Tim Barnard as the Traveler, the Scholar, the Designer, the Metal Head, the Illustrator and the Businessman. Feeling rather unprepared, I opted to scrap my plans for the standard interview and instead just listened to what this creative individual had to say… hope you enjoy! Good day Mr. Barnard! For the readers out there that don’t know, we better cover some mandatory information: let’s go with your name, occupation, stomping grounds, and weapons of choice? Well, my name is Tim Barnard and I’m an illustrator/fine artist. My stomping grounds? God, probably this room (laughing) and around the plateau area of Montreal. I like going to the library a lot. Weapons….well, I usually use markers like ‘sharpies,’ and the graphic pigment liners are really good for more fine line work. I like to use the crappiest mechanical pencils because I lose and break them all the time. So you’re predominitly based in montreal? Yeah, but I mean in the past year I did some work in New York so I’m getting more into working there as well. I’ve heard that you’ve had a pretty unique upbringing compared to most. Did this have any effect in sparking your interest in art & creating? My parents split up when I was pretty young and for a while they were really nomadic people so being an only child, constantly on the road, I just spent a lot of time drawing and reading comics. My mom was really into art and painting so she always had graphic design books lying around. I had a lot of fun going through those, trying to draw logos and stuff… and my dad, he was into sheet metal work. He had
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a lot of underground comics lying around which I’d always dig through. I just started drawing, mainly comics, but just drawing. What about formal training? Did you venture into the world of education to help direct you to where you are presently, or are you self taught? I got my first job apprenticing at a tattoo shop in Sacramento CA, and at the time it was a really heavy discipline. I’d do a lot of flash and stuff, but also a lot of drawing and sketching for customers that would come in with ideas. I ended up finishing High School in Edmonton where I had a really great art teacher with these studio classes where I learned about silk screening. I also got into the old classic MAC computers. At the same time I had been playing in a heavy-metal band for a few years and I started doing a lot of gig posters for our band others in the scene. Really, I’d always done comics and a lot of the ‘fine line’ design and the black & white stuff developed from this. I really experimented with a lot of things; like I produced my own independent comic and I even took on the job of a graphic designer in a multi media firm but it really wasn’t for me! I decided to split ways with the band in order to really focus more on my art, so I enrolled in Art School in Calgary. I actually focused mostly on animation, like hand-drawn and experimental techniques, but one year I really just painted, and that landed me a scholarship at Yale University for a semester. I learnt a lot at Yale about the larger art world. In Calgary, I felt that I understood the art community but after experiencing that, I really started seeing it on a worldwide level. Edmonton to Calgary seems like a normal and sensible migration; but how did your path lead from yale to montreal? After Yale, I did a residences program in the Yukon for a few months and there I managed to get some work in a gold mine, which allowed me to not only make money but save it as well. After several months in the Yukon it just made sense to head south, so I moved to Mexico for a while, just making drawings. I think in Mexico I really started to shed a lot of the baggage from Art School and just really started to refine what I’m currently working on. I eventually ran out of money and had to return to Calgary where I really just fucked around, you
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know, shitty day jobs and stuff. At the same time, I started to really discover this new style I’m into, but it became pretty clear that I was way too distracted in Calgary. So in needing a change, I packed up and headed east to Montreal…and the rest is a short history! It’s pretty obivious that art has been important to you since you were young. Were you encouraged to pursue it from an early age? I mean yeah, my parents were always “do what you want to do” you know, but my dad especially. He’s kind of this old biker that spent most of his life in Sacramento and he really encouraged me. He got me that job in the tattoo shop and in truth; he really didn’t think I should go to art school. He just thought I wasn’t going to learn anything that I didn’t already know, which technically was true. However, I did really learn how to explain my own art and talk about other artists work as well. My mom, on the other hand, she was a little more like, “get a real job” (laughing). You have a pretty unique style with your art. Is this style something that has gradually developed throughout your life or has it been present in your art since you were young? It all comes back to drawing. Look, I spent a LOT of time in the back of a truck with paper and pencil. I wouldn’t call it “valuable” but I always had respect for having few possessions so I’d spend a lot of time on one particular piece. I remember parents or aunts and uncles commenting on just how much detail was happening inside one of my drawings; I was always really painstaking on how far I go into detail. I think it’s pretty apparent in my work now the amount of detail that goes in each piece, but also weather it’s from life experience or books. There is more of a message or deeper meaning in the detail of the work. The majority of your current work, at least what i’ve seen lately, has been created with sharpies in pure black & white. What would it take to get you to use brushes and a full color palet? Well…I still do a fair bit of graphic design work and I actually just had this conversation with someone last night at a gallery opening. We were talking about the value of art and I just
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figure that if you possess the skills to create, you can do it in any medium. If I had a commission tomorrow for a full color, realistic still life, then I would just buy the materials and do it! Luckily, I’m at a point that when people see the work I’m doing, they usually ask for work in a similar style. And this what you enjoy doing the most? I think so. I feel like it flows the most right know, but in truth, I’m open to anything. In fact, I like solving problems so give me a problem and I’ll try and solve it! Over the past year and a half, you really seem to be blowing up. You’ve landed some serious mural commissions, both residential and commerical, as well as some design work with companies such as ‘Lifetime.’ What do you think sparked this kind of demand? Well, I like to think the work itself sparked it! Objectively, the work is strong and it appeals to a lot of different people. But as far as networking and communicating goes, I’d have to say Oli & Mer (Rekognize) and Angelo & Harry from ‘Off The Hook’ have really helped with awareness. I think these guys saw my work as being quite strong and wanted to help promote it. They all are really good businessmen, but they also truly care about helping people that are doing positive things and I think that helped me a lot. What are some of the current projects that you have in the works this winter? Any thing you can discuess? The main goal right now is to finish up the samples for the first EVILBAD collection. EVILBAD is a clothing collaboration with two friends of mine: Phil and Mayer. I basically oversee the aesthetics of the line and do the drawings and illustrations of each collection. It’s a really good outlet to explore some different ideas I have, aside from the current black & white canvases. Plus it gives me a bit more creative control on exactly how I want my images represented on clothing. On top of that, I still have a lot of canvas works to finish! Actually, I’m also working on project with a company called DOGGSTAR where I’m designing some custom graphics for theses crazy leather dog collars. I’m going to have my own signature Tim Barnard collar. It’s pretty sweet! Now that I’m thinking about it, (laughing) there’s actually a lot of stuff that
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I have to get done! Fuck…I’m also working with a website called PLASTIC MATADOR which specializes in plastic toys. If you could see under my bed or in my closet, there are a so many different figures that I’m supposed to illustrate! Man, this is just stuff that has to get done in the immediate future! There are always the occasional projects that pop up, for instance, I’m supposed to meet a friend later to over a gig poster. I do some gig posters for this french rock band called ‘Astrohot’… I guess I’ve done about 9 or 10 different posters for them already. It keeps my hands tied into where I came from and you know I’d actually like to do more of them! The main on-going thing, like my peripheral project over the past several years, has been working on screenplays and storyboards for an animated movie. It’s been an ongoing project for a while and whenever I have a few hours of free time, I’ll just start typing away at it….. we’ll just leave it at that! As an artist that really seems to be getting his name out there, do feel that you’ve “made it” as an artist? Look, you know you’re making it when you can pay the rent by selling your art. It’s that simple. If I don’t have to wash dishes again, I’m pretty happy about that. Right now, I don’t have to do things I don’t like doing! It feels good when I can get people smiling and see that they are ‘getting it’ when looking at my work. For the past few summers I’ve been making posters and selling them to people walking by on the street. I really get a chance to connect with people. Little kids will walk up and buy postcards or ask their dad to buy a framed copy for like $15, which is a lot for a kid! That’s really humbling. An 80 year old French lady will roll up and I’ll understand only a fraction of what she’s saying but it doesn’t matter because there is no need for verbal communication. I think the work I’m doing, because it’s figurative and has recognizable elements, communicates over vast differences such as age, race, language, or anything. Selling art in the street is also pretty full-circle for me because it’s where I started off! There has been times in my life where I’ve made photocopies of my comics and sold them on the street to get money! I guess I’ve always liked that dialogue that happens in the streets. You’ll find out a lot of information from dealing with so many different people and I think really informs my work.
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“I like heavy metal a lot - in a big, big way. Especially when I’m drawing. Stuff really starts flowing when I’m listening to good speed metal.”
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Where do you picture yourself or your work in 10 years? What would be the ideal future for tim barnard? Ahh man, I don’t know! I’d like to be working with animated film of some kind. I think its one way that I’d be able to explore some of the ideas in music and art that I’ve been working on, but honestly, I just want to keep doing it! I hope I’m still creating and drawing. That’s all I could ask for! Because of the nature of your style, have you ever thought of creating a graphic novel? Well I think the work I’m presently doing, in a sense, already is a graphic novel. On a side note, I think I should explain that I’ve spent a lot of time experimenting within and creating comic books. Because of my ‘fine art’ background, I came to a point where I was interested in finding new ways of building a comic. Removing the dialogue had already been done so I wanted to take it one step further by removing the panels and actually negating the use of linear frames, thereby constructing a comic that becomes multi-facetted. The stories are all there, and there are multiple stories within; however, you’re not forced to read it in any one fashion. It really becomes the most democratic way to view a comic when the viewer becomes part of the narrative. I actually constructed some comics in this fashion and I sent one of the better ones to my favorite publisher called, ‘Fantagraphics.’ They gave me some super helpful advice that if I just focused on the narrative and pushed it to the surface of the work, I could come up with a masterpiece! Hearing this from them felt really good and was humbling, but at the same time, it was scary. It made me think of ways to create this and I did attempt it, but I also really experimented by getting more abstract, finally heading back to where I am at now because it makes more sense to me. It has basically come to the point that my current work is like a very open-ended graphic novel. Of course this is semi-impossible to answer, but what would you say are three major influnces in your art? Hmmm, I don’t know, that’s a pretty tough one, eh? ….Three major influences in my art…? (laughing)
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How about three major factors that influenced you or your art this month? Well, this very second, Joe Meeks is pretty cool! Music is probably the biggest one. I get a lot out of music. I’d say art and skateboarding too. Actually, I just got back into skateboarding and I really like it a lot. It’s similar to music in a way. It’s all about the free form stuff, and once you have a bit of knowledge and skill, it’s becomes all about just experimenting and making stuff up! That kind of stuff really speaks to me. I like heavy metal a lot in a big, big way especially when I’m drawing! Stuff really starts flowing when I’m listing to good speed metal! (Laughing) I will mention a few props to a few of the artists I share a lot with like Barry McGee, Jack Kirby, Kelsey Brookes, Shawn Kuruneru, Charles Burns, Aaron Horkey, and Robert Williams (especially his early graphic drawings). Musically, I am loving Lair of the Minotaur, Lightening Bolt, Silver Jews, Acid Mothers Temple, Stretch Armstrong’s mixes, and Dragonforce: they are mental. I also read a lot of Charles Bukowski. Who would be some people that have helped you along your path that you’d like to thank? I’d like to thank Angelo & Harry at Off The Hook, Oli & Mer at Rekognize, Nick & Reid at LIFETIME; Paul at Three Monkeys (they’re all really good guys), and the KNOW?SHOW! My Mom and Dad…. I don’t know man, this is hard everybody who has let me crash on their couch...um… The Melvins (laughing)! The Melvins really have it down! To check out more of Tim’s work, you can jump on his website at: www.timbarnard.com
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jam on it dedicated followers of fashion
Photographed by 60 / KNOW?MAG
ANDRÉ PINCES
opposite: (l to r) Nudie t-shirt; photographer’s own suspenders; Nudie jeans; model’s own shoes; Peter Grimm hat; Vans shirt; RVCA jeans; DC shoes this page: B.B Dakota jacket; Nudie jeans
(l to r) Lifetime jacket; DC jeans; Lakai shoes; Ken Diamond Megadestroyer hat; Vans shirt; Nudie jacket; !iT Jeans; Vans shoes; model’s own scarf 62 / KNOW?MAG
(l to r) RVCA cardigan; Nudie shirt; Lifetime jeans; Etnies Plus shoes; Megadestroyer Sparrow guitar; Lucy Love shirt; !iT Jeans; Nudie jacket KNOW?MAG / 63
Quicksilver t-shir t; Lifetime sleeveless hoodie; Lost jeans 64 / KNOW?MAG
(top to bottom): Lifetime sweater vest; Lifetime jeans; stylist’s own boots; Sugar & Rox t-shirt; WeSC shorts; stylist’s own boots KNOW?MAG / 65
Ripcurl hoodie; Lost jeans, !iTJeans tank; shoes stylists own 66 / KNOW?MAG
(l to r) Dakota seersucker jacket; Alternative t-shirt; Fourstar white jeans; DVS shoes; B.B. Dakota dress; Hermitage Designs necklace; tights and shoes stylist’s own
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Heavy Rotation t-shirt; Fourstar sweater (worn as scarf); Nudie jacket 68 / KNOW?MAG
IS Eyewear glasses; Insight sweater; Grace hat
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Stylist: Tanus Lewis Hair: Seungmin Yoo for Fish Session Team Makeup: Dana Mooney Models, (l to r): Connor & Holynde at Richard’s, Evan, Kelly at Mode, Photographer’s Assistants: Andrea Gurniak & Heather Merenda Location: Matt Black at LightForm Vancouver Special Thanks to Sparrow Guitars
(l to r): Bench shirt; Lost jeans; Bench t-shirt; Bench jeans; Megadestroyer Ken Diamond hat; model’s own cardigan, scarf, shoes 70 / KNOW?MAG
(l to r): Supreme Being shirt; Circa jeans; photographer’s own tie, model’s own boots B.B. Dakota trenchcoat; !iT Jeans tank; DC skirt; stylist’s own tights
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JJ ROUSSEAU
copyright2008 © insight51.com
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MontrĂŠal #110 Vancouver #212 Available trough C4 Distribution 1.888.490.8118 www.c4distribution.com
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TIMEBOMBTRADING.COM
JASON DILL. BUMP TO BUMP OLLIE. NEW PRO MODEL SHOE IN SKATE SHOPS NOW. ETNIESSKATE.COM 80 / KNOW?MAG
Introducing the Cessna in a special Silas Baxter-Neal Habitat colorway. Look for Raymond Molinar Square One and Danny Garcia versions, too!
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Photo: Atiba. timebombtrading.com
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MICHEL MENARD, WESTERN CANADA’S DENIM GURU How long have you been in the game, and how did you get involved in the fashion/streetwear industry? Before the dinosaurs......I didn’t want to be a doctor. Give us some background on your agency today and the brands you work with. I try to have well informed professionals at the agency at all times. Brands represented at Menard Agency are carefully chosen; Nudie, Bench, Energie, Sixty and our newest additions Fire trap and Super Dry to name some. We are a Fashion Streetwear agency; we always try to stay in a similar direction so customers know what we’re all about. You must have a busy schedule with managing all your brands, how do you make it all work? Having great staff, staying focused and following up with our clients needs and demands. Do you have downtime? What do you do and where do you go? Traveling to exotic places like Thailand, Croatia. I try to go long boarding and snowboarding as much as I can. I take at least 1 long board with me everywhere I go...... What are the best and worst things about your job? I love what I do but sometime the customers who don’t understand how it works can be frustrating. We’re only reps and we don’t actually make this shit. I’m sure you’ve been to some crazy parties, what’s your most memorable experience? You can’t print that.....I’ll loose all my customers......
photos: André Pinces
What’s your favorite place you have ever traveled to and why? So far Thailand is on top of the list, Ko Phi Phi Island and Bangkok, I love the people.
What do you think you would be doing with your life if you didn’t follow this career path? Selling martinis on the beach and staying single.
Last big purchase? Next big purchase? The M Bank ...filling it up.
Any tips on time management for the rest of us? Work hard and be honest, stay focused and be true to yourself....It’s only fashion. www.menardagency.bc.ca
michel menard western Canada’s denim guru
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myriad T-Dot’s homegrown
Myriad Sales Agency Inc. Stu Cameron – Owner/Agent Jason Shoemaker – Agent Emily Schneider - Agent How long have you guys been in the game and how did you get your start? Stu; I started the agency in 2000. I had just graduated from University and decided that I should move up to my cottage and party for a while before I had to face the reality of a real job. During this brief stint I decided that I wanted to have a job that would allow me to do what I have been doing for most of my life and at some point, hopefully, make some money. I knew that nine-to-five, suit and tie, and bosses all suck for the most part, so that really limited my career paths. Having grown up working in a skateboard shop for the better part of a decade and being involved in the sports, I had met a lot of great people and I realized that there are great opportunities within this community. I had some close friends that
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were reps and worked at distributors; I worked with a few of them occasionally and enjoyed the scene. At that point I decided that I should try to get out on my own and start my own sales agency… all I needed were some brands. Finding a good brand is no easy thing to do for a sales rep with minimal experience. At the time I was able to find a couple of really small skate apparel brands that were willing to give me a shot. I was really stoked and thought that I was on my way. The problem with many of these small brands is that they are unable to produce samples, get their pricing programs together, and make catalogues. I spent a few selling seasons trying to sell some product with minimal support from my brands and very little sales knowledge, and it was constant rejection from every account. I was running a not-for-profit organization: not a highlight in my career. At this point I knew that I needed to find a brand that could take my agency to the next level and it had to be an established brand that was already sold in stores. I was constantly asking around to my industry friends if they had heard of any brands that needed
representation in Ontario. Finally, I was tipped off that Vans was looking for a rep for the Toronto area. I thought that I would never be able to get such an amazing brand: I was only 23 years old with an agency that had sold about ten grand total to date. Oh well, I put together a resume that showed my involvement in the industry over the past decade and called the head office about three times a day until I finally heard back from someone. At that point they were desperate to find representation in the territory and sent me a plane ticket to fly to Montreal for an interview. The interview was on a Friday and the sales meeting started on the Sunday. Michel, my sales manager then and still today, said that, “if the interview goes well, you’ll stay the week, and if not you will be out on the next flight.” Everything went well. I landed the position and stayed in Montreal for my first sales meeting. BANG!
right off for a while and travel on personal adventures. I came back from traveling with a fresh approach on my life and I made the conscience decision to work harder than anyone at progressing my business skills and relationships, while constantly progressing my abilities on all 3 boards: surf, skate, and snow. You guys have no shortage of brands that you are responsible for. How do you make it all work and find the time pull it off? Any tips on time management for the rest of the world? Stu; We do have a lot of responsibilities with the brands we carry. All of our brands produce products for every season of the year, which doubles and even triples the workload in some cases. We are fortunate that the brands are all really strong and compliment each other well. We know that if a
Give us some background info about the agency you work for and what brands you guys are currently rep. Stu; When I first started the agency, I was representing 1984 clothing and Thrasher apparel. I was so stoked that I had such core skate brands to sell. The only problem was that they were brands that would never get me out of my parents’ basement. When I was given the opportunity to represent a third of Ontario for Vans, things started to fall into place. My next plan was ‘provincial domination.’ I had to acquire the jobs of the other two reps that were working for Vans in Ontario. That took a bit of time but it all worked out. Eventually I stopped working with 1984 and Thrasher and focused my attention on Vans. Since then I have worked with a variety of brands and finally managed to put together a perfect package. Myriad Sales is currently representing Insight, Spy, Vans and Protec: It’s a perfect mix of products. They are all industry leaders with the deepest roots in the Skate, Snow and Surf cultures. What I like most about them is that they have all been around for a long time and are still setting trends. Growing up, what made you want to be involved with the skate/snow industry? Was it something that just happened or did you work for it? Stu; When I was growing up I was much like 99% of the people reading this mag. I spent every spare moment on a board. I spent all of my money on bikes, boards, stickers, magazines, videos and candy. When I was fifteen I started to work in a skate shop and it was the coolest job you could ever have. For the most part it was exciting to get to work and open up boxes that were full of the newest shit. At this point in my career and life, nothing has changed: I still can’t wait to crack open a box when it arrives in my showroom. I would have to say that choosing a career in the skate/snow industry was just a natural progression that started when I was a little kid. Emily: Definitely worked for it. I was helping out at demos and buyers’ meetings with another agency for about 8 years, and that gave me a really great idea of what the industry is about. I went to college with the sole intention of getting a job in sales within this industry. Jason: It just kind of happened as a slow but steady progression. From being one the of the first kids in my area to fall in love with snowboarding, which lead to skateboarding, and then managing the local board shop. I went to college to study business, then worked as tech-rep for a bit. I got completely burnt out from the industry so I decided to fuck
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shop carries Vans, then that shop also needs to carry Spy and Insight, and since you are selling skateboards and snowboards, you obviously need to have Protec. This is the case for the majority of our retailers and we are selling the services and products of Myriad Sales as a package. In terms of time management, without giving away too many secrets, we work a shit-load of hours and spend a lot of our time running around trying to get it all done within our very demanding deadlines. There is no such thing as downtime. At the same time as doing bookings, we are trying to make sure that we are selling immediate orders so that our retailers have a strong representation of our brands in their stores all year round. Within the agency we have divided our responsibilities to optimize our efficiency and specialize on specific divisions and brands; at the same time we are all aware of what is going on with all the brands. This is very important so that we can fully service each account when we are with them or in their shops. No more info, sorry. Best and worst things about your job? Best: Stu;I get to work with amazing brands run by great people; I get to travel around the continent and get to meet a lot of cool people; I also get to be involved in some product development and enjoy seeing the product hit the market. As for the worst part of the job, I have to pressure my friends into getting their orders in on time when on deadline.
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Emily; Best things: Working with great people and products. It is an industry that keeps people young and on their toes. Also, I really love the brands I work for. Worst things: A lady never tells. Jason; Best: I get to be myself all day. Worst: The grey area that exists between business and pleasure is a constant struggle for me. What’s your most memorable event/party experience? Stu; Most of the events that I go to, I can’t remember much – but the best would have to be the Vans Downtown Showdown in L.A. a few months ago. Jason; Attending the 3rd annual Vans Downtown Showdown in California and hanging out with all of my favorite skateboard legends for a day! Favorite place you have ever traveled to and why? Stu; Argentina and Venezuela. I really enjoyed the food and the culture. Emily; Montreal. Just kidding. Jason; Fiji. Perfect waves, no line-ups, and sunsets with a gorgeous woman! Favorite thing to do outside of work? Stu;I like to travel, play music, hockey, skate, and cottage. Emily; Play music. Jason; Skating new bowls and parks, planning new adventures, playing guitar, and writing songs.
The million dollar question: What’s the secret to cracking the Ontario market? Stu; The secret is having a hose to put out the constant fires and a “whack-a-mole” mallet. Aside from that, having good brands and a strong crew really helps. Jason; There is a myriad of ways but I’m keeping it to myself. You got to pay me for that info! What do you think you would be doing with your life if you didn’t follow this career path? Stu; Open a bar in the Caribbean. Emily; Rock star haha! Jason; Fishing/hunting bush pilot guide. Seriously!
KEN DIAMOND text: Ben Couves photo: André Pinces Ken Diamond is a man who knows quality; anyone that owns a Ken Diamond original piece knows this. From his Railtown workshop in East Vancouver, Ken Diamond has been producing quality hand made, hand dyed leather items for 5 years now. From custom hand made belts, wallets, bike seats, and shoulder bags, Ken has now begun to lend his work to other companies with some cool collaborations. Diamond has done exclusive collaborations with Megadestroyer, a potential collaboration with Creative Recreation, and has created custom pieces for Richard Kidd for three seasons. Keep your eyes peeled for some of Ken Diamond’s amazing hides on shelves across the world. Check it out at “The Block “ and “Brooklyn Clothing Co.” in Vancouver, “W Hotels“ in New York and at www.kendiamond.com. At the end of the day, Ken “loves to pound things into leather”, and it shows in his quality leather items.
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ken diamond Mr. Hide
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stepchild Latchkey kids gone good
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STEPCHILD SNOWBOARDS StepChild Snowboards was Founded by Brad Richmond and Sean Johnson, two old friends who had a dream to start a brand that represented what they believe a snowboard company should be about. Brad’s family opened one of the first skate & snowboard retailers in British Columbia, Island Snow in Kelowna back in the early ninety’s. Sean spent 10 years as a professional snowboarder and also with the help of Boozy the Clown and Sean Kerns founded the Whiskey video series. Sean later went on to create Defective Films producing titles such as Promo Copy, Derelictica and one of North America’s top selling titles this season, Child Support. With plenty of firsthand experience on both the team and business side of the industry, the two knew what they liked and didn’t like and set about creating a company that was different from the rest. Life today for StepChild is as humble as the day they rolled out they’re 2-page paper catalogue back in 2002, back then the line consisted of 3 boards, 2-tshirts and some cookware items that never made it past the sampling stage. These days the boy’s offering is more substantial with over 7 models and 32 different boards in the line not to mention a growing soft goods program that is set to expand into gloves and outerwear. The focus for StepChild is still about quality and technology and the boys work hard each season with their riders and board designers to bring the most durable and ride-able boards on the market, putting much of their profits back into development and the progression of snowboarding technology. With one of the most amazing teams in Snowboarding - Simon Chamberlain, Markku Koski, Stian Solberg, Fredu Sirvio, Scotty Vine and Joe Sexton to name a few, StepChild has shown that in a time when snowboard companies are forgetting about riders, they know it is all about the team. Not content with an already top roster StepChild recently signed long time don of the white stuff JP Walker, an amazing move not many saw coming and one that has kept the industry rumour mill working overtime since! The future for the boys at StepChild is looking bright, all those years of sleeping on friends couches, driving crappy cars and making no money may be starting to pay off…..wait, no it’s not! Brad still drives a piece of shit and Johnson just crashed on my floor! text: Scott Murray Burrows photos: Rich Odam http://www.stepchildsnowboards.com
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good life worldwide goodne$$
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GOOD LIFE Born out of the inner revolutionary stance of everyday street life, at GOOD LIFE aka GLIFE we strive to create art & fashion-forward collectables that reflect our dedication in defining what inspires us NOW… so we can avoid waking up one morning to the horror of having what we all love being defined for us. The Island of Montreal is our home base and our GOODNE$$ is worldwide. — LISTEN, LEARN, LIVE & LOVE — GOOD LIFE has been fortunate to get itself off the ground with three collaborations that any up and coming designers would give their left arm for. In a scene filled with every imaginable design under the sun used and abused, GOOD LIFE promises to stand out from the followers and initiate a new movement among street wear designers with bold, yet meaningful imagery. They have recently even jumped into the realm of gaming with TRAXXPAD™, a portable music studio for the Sony PSP (currently only available in the states). — SNEAKER FREAKER MAGAZINE www.GLIFE.ca
info@GLIFE.ca
text & photos: courtesy GLIFE
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studio
skateboards useless wooden toys
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Jai Ball; 5-0 f/s shove
STUDIO SKATEBOARDS text: Jai Ball photos: courtest Studio Skateboards Established in 2006, Studio skateboards is about Canadian skaters taking control of their own destinies. For too long now we’ve waited for outside sources to tell us what we can achieve in this now global industry. Times are changing, over the past five years pioneering board companies like Cliché and Blueprint have laid the groundwork for companies outside the U.S. Representing international talent and achieving widespread success, these brands make the point that it’s not where you’re from but rather what you have to offer to the skateboard world. We here at Studio skateboards feel we have something fresh to contribute to the Canadian skate scene and in time the world. We are after all the owners and team, and have a vest-
ed interest in creating a total product package that stands on it’s own in a dynamic and competitive industry. 2008 will bring Studio to new heights. Our first film project entitled “Mood Lighting” is in progress, our print editorial and advertising will expand considerably this year (look for a Studio article in the new Color mag.). Our website www.studioskateboards.com is revamped and loaded with new features. Most importantly we’ve worked hard to develop a full line of both hard and soft goods that translate the feel and aesthetic of the inner city skate scenes we grew up in and love. In the end it’s about creating a sense of pride and providing the kids with something they can call their own. With support from shops and distributors Studio skateboards is determined to give back a Canadian brand we can all be proud of. Studio skateboards is: Darrell Smith, Jai Ball and Ryan Blaxall.
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office booyz teach you how to play hooky without actually playing hooky. Okay, I’ll let you in on a little secret, don’t tell your boss or your kiss ass co-workers but the Office Booyz Organization has made creating fun out of office experiences for Office Booyz & Girlz during office hours its primary cause. These types of fun out of office experiences or (F.O.O.O.E.) as we like to call them can involve almost any type of activity you enjoy taking part in depending on how creative you are. To break it down, what a “F.O.O.O.E“ does is cleverly disguise a day of hooky. The key to properly pulling off a successful “F.O.O.O.E.” is to somehow involve work no matter how loosely tied in that connection may be. Setting up your special fun day in such manner has two very positive benefits. First and most importantly it allows you still get paid for your “undercover hooky” leaving your sick days for coping with unmanageable midweek hangovers and secondly it tricks the people you work with or for into believing that you’re actually out of the office working. There’s a good chance that inter-office suspicion will arise with the announcement of your out of office work so the key to this second point is to down play the fun factor of your activity of choice. To successfully sell this second step you need to be able to convince your co-workers that you’d way rather be in the office tackling all that work that has been piling up on your desk all week but you are being forced to painfully waste your day with “whatever nonsense you’ve secretly concocted”. The only advice I can give is start small and work your way up. If you can master these simple steps your Office Booyz days will quickly be peppered with well deserved “F.O.O.O.E”. For further instruction read the following example.
On our latest hooky without actually having to play hooky mission Mr. Couves contacted the Trustus crew to help pull off the caper. Whistler had been getting hammered with snow and we all wanted to get up there for a couple slashes before the Holidays. The Knowshow team (Couves, Perry and Nick) came up with this ingenious idea to do an Office Booyz feature in the Knowshow Magazine. Getting “free exposure” for our brands being the key ingredient to this particular “F.O.O.O.E”. With a solid plan in motion we all went to work to secure a day of not working. Besides bragging about how great his home made lunch was I forget exactly what Steve was in charge of? Mr. Bestwick aka Jr. Burger arranged tickets for Whistler/Blackcomb through Michelle Leroux “thanks Michelle!” I helped get the word out to the rest of the OB’s and lock down photographer Colin Adair to document the day. And just like that, our paid day of free boarding was all ready to go. To top off our already productive day of hooky we bump into Matt, Scott and the rest of the SBC crew who just happened to be in Whistler at the same time. Our coincidental meeting turned into more OB’s coverage on the SBC website. Talk about having this shit down to an art… Keep in mind we’ve been setting up these types of situations for years now. Your first under cover hooky mission may take a bit more work/convincing of upper level management and may not go so smoothly. It will take a little practice but once you get it down it’s pretty simple. Just keep your eyes peeled for any opportunity no matter how meager. A little creativity can turn the most ridiculous situations into a paid day off filled full of fun and free of work for you and your buds. Trust me..
OB crew.
OB lunch.
Pman getn’er done.
office booyz guide to the mountains Whistler/Blackcomb Whistler/Blackcomb home of the Olympics for 2010 is roughly 150 kms northeast of Vancouver. Depending on Olympic construction it takes about 1.5- 2.5 hours to get up there for a fine day of shredding.
Go fuck yourself :)
S man - mmmmmmm.
Bman and Kman getting rad.
Whistler has tones of amazing high altitude terrain with lots of little extreme hikes to test your Knarl abilities. Blackcomb boasts the same kind of terrain and is known for its really good terrain park and don’t forget the light half pipe at the base for some nighttime pipe sessions. Home of the infamous ski and snowboard festival in April and is always a good time. Also home of legendary pro’s such as: Alan Clark, Mark Morriset, Ken Achenbach, Kevin Young, Sean Kearns, Shin Campos, and current resident pros such as; Mikey Renz, Dustin Craven, Kale Stephens, Devun Walsh and many others. Lift tickets are 83 dollars for a dual mtn for the day…locals tip: stop at the 7-11 in Squamish on the left hand side of the hiway next to McDonalds and get it for a discounted rate surely to save you at least 10 bones.
“The wind beneath my wings”
One stale Kman.
Mt, Baker Mt. Baker is one of the last kept small resorts left in the northwest that still has that ma and pa feel to it. Mt. baker is just over the boarder just south of Abotsford about 2 hours depending on the boarder situation. I highly recommend taking a trip to Baker especially if you have never been, by far one of the coolest Mtns in the world. Home of the Infamous Mt. Baker Slalom and resident pros: Mike Ranquet, Tex Davenport. Jamie Lynn, The Cummings brothers. Terrain wise it has everything from knarley shoots, cliffs, the natural half pipe run, tones of hikes that open up a lot more of the riding terrain but don’t forget your peeps as it is mandatory for the hikes and you will be checked. Lift tickets are really good price especially with our great exchange rate…tickets are 34 weekday and 42 weekend. Make sure you indulge in some of Washington’s finest home ales’ at the fire pit after…really good beers for a good price. The chili bowl is amazing too, so get punched in the gut by the chili bowl if your hunger allows it. KNOW?MAG / 97
cut & show tipping point
text: Brian Jenkinson
YOU LOVE FASHION, WE LOVE FASHION TOO cut & SHOW is excited to be contributing to the KNOW?SHOW mag for the Fall ‘08 season, bringing you the latest on trends in the denim, shoe, watch and bag worlds. For more information about brands mentioned below and others, visit us at www.cutandshow.com Feelin’ Bagged Remember that backpack you had in elementary school, the one with the neon green, pink and blue colorway? Yep, it’s back, along with a mish-mash of 80s throwback colors, logos and prints. Also hitting it big on the bag scene - snow, surf and lifestyle - are prints for the ladies (animal, stripes and floral), flannel, denim, matching luggage sets and technology. Brands like Burton and Gravis are upping up the ante, pairing prints, colors and hardware details with fun, techie options – think padded laptop sections, snowboard rachets on messengers, DJ bags, graffiti compartments for spray paints, fleece-lined sunglasses pockets (courtesy of Dakine), splitsection boardbags, sound pockets with headphone cable ports, ventilated shoe compartments, iPod case collaborations (DC with Incase), built-in coolers, Nalgene reservoirs, seam-sealed wetsuit pockets and packs with removable camera kits (Burton’s got their Zoom series). It’s in the bag for 2008.
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Watch Out Owning a watch doesn’t mean the kids these days are slapping on their grandparents’ old Seikos or strapping on the plastic digital Timex. Watches have become a bonafide accessory, being built into silhouettes (grenades from Vestal), materials (wood from Nixon), visuals (split time and date displays from Philippe Starck for Fossil) and functions (poker game timer from Nooka) that make them a luxurious, architectural and conversation starting. You can forget about Jacob the Jeweler with his iced out hip hop-impresario styles – the best timetellers come from lifestyle brands. Remember the Rotolog from Nixon? This steel and wood timepiece still sells out like crazy and is now available in fashion prints, like blue plaid. How about the Bendex from Vestal? The face of this baby was inspired by a clock radio. Like digital? Check out The Metal Dork from Nixon, a talking watch with voice options like Tony Hawk and Saxon Boucher. Revere design intelligence? Pick up a Nooka if you’re into linear and graphic representations of time. Watches not only represent a specific moment in existence, they represent their wearer. The next big timepiece trend? We call a lot more avantgarde, less obvious ways to read hours and minutes, but only time will tell. Shoe-In In the ever-evolving world of sneakers, collaborations rule. Huge. Solebox and New Balance. Hiroshi Fujiwara of Fragment Design and Nike. Star Wars-inspired Adidas Force Pack sneakers (yup, the ones in that awesome “Super Star” packaging). DC Comics and Bape. Lacoste and Kid Robot. JB Classics and DC. Creative Recreation and Crooks & Castles. Vans and The Simpsons. This list can probably go on forever, but the major point here is that footwear is no longer just about necessity, but about creativity and a blending of artistic minds. It is about submersing our souls – or soles, pun intended – in art and culture without paying Art Basel prices. More and more blue chip brands are hitting up graffiti and sneaker artists, designers, illustrators – like Sole Junkie, Brian Spar, David White and Marc Jacobs -- to put original work on their shoes
Burton Distortion Pack
Vestal Bendex Watch
for those with Obsessive Compulsive Sneaker Disorder to snap up. Be sure to check out Adidas’ collabo with Vancouver-based artist Andrew Pommier, who has already done work with brands like RVCA Clothing, Toy Machine Skateboards, 55DSL and Virgin Mobile. Will collaborations run out its course when it comes to sneaks? Probably not. Sneaker shapes never really change, but what goes on them always will. Jean Pool Switching denim places this season are the guys and gals, with dudes stepping into the skinny and girls going for the wide. Sneaker culture has made a huge comeback, so guys don’t want to cover up their new kicks, opting instead for denim that tapers above the shoes. Hey, there’s nothing wrong with a little show and tell, right? With collabos between brands becoming more and more ubiquitous, even denim and shoe brands are working together to create jeans-and-trainers packages, most recently Julian Red and Gravis, as well as Adidas and Diesel. Labels like WeSC and Nudie have also trimmed the legs on their trousers. Ladies are taking it way back – as in the 70’s – for their denim cravings. Wide is wonderful it seems, as the XX-chromosome set shells out for trouser jeans and extra wide legs from brands like Dish, Mavi and Roxy. Platform pumps, flats and sneaks work well with this silhouette, making it easy to go from dress up or down by a simple shoe change. The good thing about wide legs these days? You don’t have to lie on a bed with a pair of pliers to pull those zippers up, like mom used to do. Hey, it’s all in the jeans after all.
Adidas by Andrew Pommier
Dish Deseray Wideleg
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capture
focus on photography
Chapleco Argentina I was on a snowboard trip in last August in Argentina, and we were really struggling with weather. We were going to change our flights to come home early due to low morale with the troops, when our guides suggested we check out this one last mountain before deciding to abort the mission. The whole trip was worth it right there, riding thru the Jolly Greene Forest.
—Geoff Andruik
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This shot was taken this summer right in the middle of festival season in Montreal this past summer and as anyone who’s ever been around the city at this time of year can attest, it’s a circus. The city is crawling with tourists and partying Quebecois, and to deal with all the people, the city of Montreal increases the police presence downtown dramatically. I was pretty demoralized, having spent the previous week getting kicked out of every single spot I’d tried to shoot at, so I was a little skeptical when Adam Green asked me to go shoot at this relatively high bust spot. Luckily, fortune was smiling down on us and we managed to sneak in undetected and Adam got a few minutes to session this steep bank and get his kickflip. As an added bonus for me, we also arrived just as the light was perfect. I got my shot and broke my bad luck streak….thanks Adam!
—Geoff Clifford
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This is Shin Campos. This is the kind of shit he does like it’s not a big deal. This also shows how rad it is to be out in the mountains with all your friends. If you look in the background you’ll see a bunch of dudes looking up in disbelief. The really insane thing is that this road gap had a downhill take off and a soft snowy launch making an ollie even harder. Photographically this is a no brainer. Point the camera and press the button. No fancy flashes or trickery. Just straight up hardcore snow shredding. That’s why I love this shot. It reminds me of another day that I was lucky enough to watch something super crazy go down.
—Colin Adair
When I was in photo school, I was hanging out with this cool lesbian chick, hoping (in vein) I would realize a phantasm... Anyway, one day she invited me to go shoot some pix at the gay pride parade in Montreal. Walking down the street to meet with her, I saw these 3 dudes hanging out. I asked them if they would let me take a photo and they were cool with it. As I was getting ready to take my pix, the guy on the left in the back freaked out. He did not want to be in the pix. He tried to get out of there, but there was no room for him to go down the stairs so he sat down and I pressed the trigger. He looks so embarrassed to be there!
Only when I got my film back from the lab did I realized 2 of the guys are holding hands and one has a shirt that reads “politically erect�! A few months later, a buddy of mine saw this pic and told me these 3 dudes are his neighbors... yes, they share a small apartment in Hochelaga!
—Dan Mathieu
Fall 2008 Collection
AGENDA San Diego, CA Jan 24 -26, 2008 www.agendashow.com
KNOW?SHOW WEST Vancouver, BC Feb 3 - 5, 2008 www.knowshow.ca
KNOW?SHOW EAST Montreal, QC Feb 10-12, 2008 www.knowshow.ca
MAGIC Las Vegas, NV Feb 12 - 15, 2008 Streetwear Hall www.magiconline.com
Lifetime Collective Contact: Nick Brown nick@lifetimecollective.com Tel: 877 629 2488 www.lifetimecollective.com
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For a LIGHTSPEED TEST DRIVE contact benn.besharah@macstation.com or 778.893.6225 Mac Station is a member of the Better Business Bureau of Vancouver, the Retail Merchants Association of BC, and has won five consecutive Consumer’s Choice Awards.
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Know? Show Vancouver #100 Know? Show Montreal #224 & 225