Korea agrafood '1604 en by KOCIS

ENG

2016 Global K-Food Fair Goes Overseas

漢語日本語

www.agrafood.co.kr

The Monthly Magazine of Korean Agriculture & Food

April 2016 Issue 246

Chinese Give Thumbsup to Korean

K-Foods That Captivated the Taste Buds of Japanese Consumers

Vivid Red Temptation of Fresh Tabor Tomatoes

Full Range of Korean Flowers in One Place: International Horticulture Goyang Korea 2016

Baby Foods Enjoy the Original Taste of Samgyetang

CONTENTS April 2016 Issue 246 IT’S NEW! 44 SOY MILK in Chinese Soy Milk with a High Absorption Ratio, Yonsei Fermented Soy Milk 45 DESSERT in Japanese New Korean-style Dessert Product Made With Rice: Petitzel Rice Pudding

Founded in August, 1995, Published monthly by the 227, Munhwa-ro, Naju-si, Jeollanam-do, Korea Tel +82-2-6300-1527 Fax +82-2-6300-1615 Government Registration Number : Ra-7210 Dated Apr. 26, 1995 Copyrightⓒ by the aT (Korea Agro-Fisheries & Food Trade Corp.) All rights reserved. CEO Kim Jae-soo VICE PRESIDENT Kim Jin-young (for Planning & Management)

GLOBALIZATION of HANSIK

Photo by Park Cheol-su of Studio Isaac www.studioissac.com

EXECUTIVES Yoo Chung-sik (for Food Industry & Export Promotion) Kim Dong-yeol (for Marketing Support) EDITORS Yoo Byung-ryul (Korea Agro-Fisheries & Food Trade Corp.) Lee Dong-kwang (The Korean Farmers & Fishermen’s News)

COVER Korean baby foods are in the spotlight abroad, especially in China and ASEAN, thanks to the high quality, safety, and other advantages of the products. Foreign buyers closely watch for new releases in Korean baby food products. They show a keen interest in snacks and processed products for babies. P.08-13

08 THEME in Chinese The number of Chinese consumers purchasing Korean baby foods is growing. That is because they are highly satisfied with the quality and taste of the products. <Korea AgraFood> introduces our readers to Korean baby food products that have captivated the hearts of mothers and reveals the secrets of the products’ popularity.

46 KOREAN FRANCHISE in Chinese Youngdabang offers premium tteokbokki (stir-fried rice cake) with beef brisket, squid, and chicken.

REPORTERS Lee Hyun-woo (leehw@agrinet.co.kr) Park Sung-eun (parkse@agrinet.co.kr) Kim Hyo-jin (hjkim@agrinet.co.kr) GRAPHIC DESIGNER Jang Yeon-ho

ENGLISH EDITOR Chae Ria TRANSLATORS Park Sung-eun, Kim Hyo-jin, Park Hye-yun, Choi Jung-un (ENGLISH) Tamura Yoshihiro (JAPANESE) / Park Seo-ran (CHINESE)

FRESH FOOD

EDITORIAL BOARD

28 TOMATOES in Japanese Vivid red Tabor tomatoes are cultivated in cutting-edge greenhouse facilities. 32 SAMGYETANG in Chinese Gyodong Food Co., Ltd is a company with a long history of producing traditional samgyetang (ginseng chicken soup).

SEOUL Sang Byeong-ha 82-2-6300-1521 (bhsang@at.or.kr)

TOKYO Bae Yong-ho 81-3-5367-6656 (yongho@at.or.kr) OSAKA Yoon Sang-young 81-6-6260-7661 (yoon@atcenter.or.jp) BEIJING Lee Pil-hyung 86-10-6410-6120 (phlee@at.or.kr) SHANGHAI Lee Sang-kil 86-21-3256-6326 (trimy@at.or.kr)

50 DANIEL LEE GRAY’S HANSIK STORY Different types of Korean rice and gimbap (seaweed rolls)

QINGDAO Sung Gwang-don 86-532-6696-2229 (afmcsgd@at.or.kr) CHENGDU Lee Jong-geun 86-28-8283-3376 (mailtoyou@naver.com) HONGKONG Lee Seung-hoon 852-2588-1616 (afmchoon@at.or.kr) TAIPEI Kim Jin-seop 886-2-2740-5040~1 (suphaji@at.or.kr) NEW YORK Shin Hyun-gon 1-516-829-1633 (newyork@at.or.kr) L.A Lee Chu-pyo 1-562-809-8810 (losangeles@at.or.kr)

14 SPECIAL I in Chinese The 2016 Global K-Food Fair will come to eight cities in six different countries with a variety of events. 18 SPECIAL II in Japanese Unique K-Foods, such as lotus root chips and pickled mountain garlic, received much attention from buyers and visitors of Foodex Japan 2016. 22 SPECIAL III in Chinese Come to the Goyang International Flower Show to experience the spring in Korea.

52 SIMPLE KOREAN COOKING Energy bar made with rice: Nurungji and Berry Bar

PROCESSED FOOD

PARIS Kim Young-bum 33-1-4108-6076 (remix@at.or.kr) HANOI Kim Dong-kwan 84-4-6282-2987 (dkkim@at.or.kr) JAKARTA Nam Taek-hong 62-21-2995-9032 (redface73@at.or.kr) BANGKOK Song Mi-jung 662-611-2627 (peosong@at.or.kr)

36 INFANT SNACK in Chinese Samah International works with global snack companies, but it also makes baby snack products under its own brand, SAM.

ABU DHABI Seo Myung-gu 971-50-620-6034 (myung9gu@at.or.kr)

REGULARS

EDITED & DESIGNED BY The Korean Farmers & Fishermen’s News #60, Jungdaero 9-gil, Songpa-gu, Seoul, Korea

Tel +82-2-3434-9074

Fax +82-2-3434-9077

06 NEWS 40 BABY FOOD INGREDIENTS in Chinese Processed Marine Products for Babies are Made With Only Korean Fish

www.agrafood.co.kr 54 LET’S SPEAK HANSIK in Seven Languages Gujeolpan (platter of nine delicacies)

GLOBALIZATION of HANSIK

Photo by Park Cheol-su of Studio Isaac www.studioissac.com

46 KOREAN FRANCHISE in Chinese Youngdabang offers premium tteokbokki (stir-fried rice cake) with beef brisket, squid, and chicken.

REPORTERS Lee Hyun-woo (leehw@agrinet.co.kr) Park Sung-eun (parkse@agrinet.co.kr) Kim Hyo-jin (hjkim@agrinet.co.kr) GRAPHIC DESIGNER Jang Yeon-ho

ENGLISH EDITOR Chae Ria TRANSLATORS Park Sung-eun, Kim Hyo-jin, Park Hye-yun, Choi Jung-un (ENGLISH) Tamura Yoshihiro (JAPANESE) / Park Seo-ran (CHINESE)

FRESH FOOD

EDITORIAL BOARD

SEOUL Sang Byeong-ha 82-2-6300-1521 (bhsang@at.or.kr)

50 DANIEL LEE GRAY’S HANSIK STORY Different types of Korean rice and gimbap (seaweed rolls)

52 SIMPLE KOREAN COOKING Energy bar made with rice: Nurungji and Berry Bar

PROCESSED FOOD

36 INFANT SNACK in Chinese Samah International works with global snack companies, but it also makes baby snack products under its own brand, SAM.

ABU DHABI Seo Myung-gu 971-50-620-6034 (myung9gu@at.or.kr)

REGULARS

EDITED & DESIGNED BY The Korean Farmers & Fishermen’s News #60, Jungdaero 9-gil, Songpa-gu, Seoul, Korea

Tel +82-2-3434-9074

Fax +82-2-3434-9077

06 NEWS 40 BABY FOOD INGREDIENTS in Chinese Processed Marine Products for Babies are Made With Only Korean Fish

www.agrafood.co.kr 54 LET’S SPEAK HANSIK in Seven Languages Gujeolpan (platter of nine delicacies)

Exporting News

Korean Rice Entertains Chinese Palates

Buy K-Food at Duty-Free Shops Foods, including kimchi and Korean traditional sauces, are being sold. The KFood Promotion Hall was set up at Shilla

Complex) and Jehui RPC were shipped to China. The rice

I Park Duty-Free Shop located in

was bound for the the port of Dalian. This is the second

Yongsan District in Seoul. It offers a vari-

time for Korean rice to be exported to the country. The

ety of Korean products (about 60 differ-

first shipment, totaling 30 tons, was made in January.

ent items), from major export products

In China, Korean rice is supplied to local department

(such as kimchi and rice wine makgeolli)

stores, premium supermarkets, convenience stores, and online shopping malls owned by COFCO. The corporation is China’s largest national food enterprise, and it was named as one of the world’s top 500 enterprises by Fortune magazine. Korean rice is distributed under a private brand (PB) of COFCO in plastic bags each containing 2kg of rice. The package design

The MAFRA is planning to further increase the selection of products on display to promote Korean food to tourists from China and other countries

Korean rice that is sold overseas is cultivated at special export complexes, where no effort is spared to further increase the Korean rice is being sold in Beijing through

quality of rice through education on cultiva-

China’s largest national food enterprise COFCO (Cereals, Oils and Foodstuffs Import and Export Corporation). According to the MAFRA (Korean Ministry of

tion techniques and training sessions for

to traditional foods (such as fast-ferment-

(CO2) injection technology, straw-

ed soybean paste cheonggukjang and

berries of the native Korean

acorn jelly). One side of the hall has been

species Maehyang have been

devoted to local specialties.

exported to Singapore by ship.

Mr. Lee Dong-phil, Minister of “Last year, 13 million foreigners visited

(12-14。Bx). However, it easily

Korea, and a similar number is expected

softens and goes bad, so long

to come this year. The K-Food

distance transportation is difficult.

Agriculture, Food and Rural Affairs) and

Promotion Hall in Shilla I Park Duty-Free

To overcome this shortcoming,

HDC Shilla Duty-Free Shop (one of the

Shop offers visitors an opportunity to

the RDA (Rural Development

popular duty-free shops in Korea) estab-

taste and experience delicious K-food.

Administration of Korea) con-

lished a K-Food Promotion Hall at HDC

We are doing our best to link the promo-

ducted a test shipment using

Shilla Duty-Free Shop where diverse K-

tion of Korean food with export.”

CO2 injection technology. Berries

The MAFRA (Korean Ministry of

that were about 70 percent ripe were put in an airtight export

management. Thanks to these efforts, Korean rice has consistently received excellent evaluations and is actively

tons of Korean rice of the native Korean species

exported to China, the US, Hong Kong, Kuwait, the UAE,

Sindongjin cultivated at Seocheon RPC (Rice Processing

and other countries.

Maehyang is popular overseas because of its high sugar content

farmers, pest control, blight prevention, and post-harvest

Agricultural, Food, and Rural Affairs), last February 26, 72

Thanks to carbon dioxide

Agriculture, Food, and Rural Affairs, said,

features Gyeongbok Palace and women in hanbok (Korean traditional clothes).

Korean Strawberries Exported By Ship to Singapore

container and injected with CO2

Preference for K-Food in Vietnam Rises

(30 percent concentration) for three hours before being loaded on a ship to Singapore. The fruits were checked upon arrival in Singapore, and their hardness was found to have increased

Korean Ginseng Website Opens

from 1.0 kgf to 1.4 kgf. It is anticipated that the success of the

Provides Various Information on Korean Ginseng and Promotes Its Efficacies

quality and safety of Korean kimchi, sea-

ucts in Vietnam is steadily increasing

soned seaweed, and sea mustard is also

thanks to the popularity of Hallyu (the

growing. Kimchi, renowned as a perfect

tion on Korean ginseng and learn about

Korean Wave). The most popular Korean

fermented food, is entering more and

Agriculture, Food and Rural Affairs), aT

the outstanding qualities of ginseng in

agri-product among the Vietnamese is

more supermarkets and local stores.

(Korea Agro-Fisheries & Food Trade

Korean and English. They can also down-

Korean ginseng. The high demand for

Seasoned seaweed and sea mustard are

Corporation), and Korea Ginseng

load promotional materials explaining the

in importing countries and customs clear-

Korean ginseng can be evidenced by the

in the spotlight in Vietnam as healthy

Association opened a website on Korean

characteristic features of ginseng cultivat-

ance and importing procedures. In the fu-

fact that many fake Korean ginseng

foods. The unique Korean types of ramen

ginseng on the internet. At www.korean-

ed in Korea. Overseas buyers will find

ture, the website will expand its services

products are being sold at night markets

such as jjajang ramen are attracting many

ginseng.org, anyone can obtain informa-

helpful information on consumption trends

to Chinese and other languages.

in Vietnam. The awareness of the high

Vietnamese in their 20s and 30s.

The MAFRA (Korean Ministry of

The consumption of Korean agri-prod-

Korea AgraFood

test will lead to the expansion of Korean strawberry exports.

Issue 246 Apr. 2016

Exporting News

Korean Rice Entertains Chinese Palates

Buy K-Food at Duty-Free Shops Foods, including kimchi and Korean traditional sauces, are being sold. The KFood Promotion Hall was set up at Shilla

Complex) and Jehui RPC were shipped to China. The rice

I Park Duty-Free Shop located in

was bound for the the port of Dalian. This is the second

Yongsan District in Seoul. It offers a vari-

time for Korean rice to be exported to the country. The

ety of Korean products (about 60 differ-

first shipment, totaling 30 tons, was made in January.

ent items), from major export products

In China, Korean rice is supplied to local department

(such as kimchi and rice wine makgeolli)

The MAFRA is planning to further increase the selection of products on display to promote Korean food to tourists from China and other countries

Korean rice that is sold overseas is cultivated at special export complexes, where no effort is spared to further increase the Korean rice is being sold in Beijing through

quality of rice through education on cultiva-

China’s largest national food enterprise COFCO (Cereals, Oils and Foodstuffs Import and Export Corporation). According to the MAFRA (Korean Ministry of

tion techniques and training sessions for

to traditional foods (such as fast-ferment-

(CO2) injection technology, straw-

ed soybean paste cheonggukjang and

berries of the native Korean

acorn jelly). One side of the hall has been

species Maehyang have been

devoted to local specialties.

exported to Singapore by ship.

Mr. Lee Dong-phil, Minister of “Last year, 13 million foreigners visited

(12-14。Bx). However, it easily

Korea, and a similar number is expected

softens and goes bad, so long

to come this year. The K-Food

distance transportation is difficult.

Agriculture, Food and Rural Affairs) and

Promotion Hall in Shilla I Park Duty-Free

To overcome this shortcoming,

HDC Shilla Duty-Free Shop (one of the

Shop offers visitors an opportunity to

the RDA (Rural Development

popular duty-free shops in Korea) estab-

taste and experience delicious K-food.

Administration of Korea) con-

lished a K-Food Promotion Hall at HDC

We are doing our best to link the promo-

ducted a test shipment using

Shilla Duty-Free Shop where diverse K-

tion of Korean food with export.”

CO2 injection technology. Berries

The MAFRA (Korean Ministry of

that were about 70 percent ripe were put in an airtight export

management. Thanks to these efforts, Korean rice has consistently received excellent evaluations and is actively

tons of Korean rice of the native Korean species

exported to China, the US, Hong Kong, Kuwait, the UAE,

Sindongjin cultivated at Seocheon RPC (Rice Processing

and other countries.

Maehyang is popular overseas because of its high sugar content

farmers, pest control, blight prevention, and post-harvest

Agricultural, Food, and Rural Affairs), last February 26, 72

Thanks to carbon dioxide

Agriculture, Food, and Rural Affairs, said,

features Gyeongbok Palace and women in hanbok (Korean traditional clothes).

Korean Strawberries Exported By Ship to Singapore

container and injected with CO2

Preference for K-Food in Vietnam Rises

(30 percent concentration) for three hours before being loaded on a ship to Singapore. The fruits were checked upon arrival in Singapore, and their hardness was found to have increased

Korean Ginseng Website Opens

from 1.0 kgf to 1.4 kgf. It is anticipated that the success of the

Provides Various Information on Korean Ginseng and Promotes Its Efficacies

quality and safety of Korean kimchi, sea-

ucts in Vietnam is steadily increasing

soned seaweed, and sea mustard is also

thanks to the popularity of Hallyu (the

growing. Kimchi, renowned as a perfect

tion on Korean ginseng and learn about

Korean Wave). The most popular Korean

fermented food, is entering more and

Agriculture, Food and Rural Affairs), aT

the outstanding qualities of ginseng in

agri-product among the Vietnamese is

more supermarkets and local stores.

(Korea Agro-Fisheries & Food Trade

Korean and English. They can also down-

Korean ginseng. The high demand for

Seasoned seaweed and sea mustard are

Corporation), and Korea Ginseng

load promotional materials explaining the

in importing countries and customs clear-

Korean ginseng can be evidenced by the

in the spotlight in Vietnam as healthy

Association opened a website on Korean

characteristic features of ginseng cultivat-

ance and importing procedures. In the fu-

fact that many fake Korean ginseng

foods. The unique Korean types of ramen

ginseng on the internet. At www.korean-

ed in Korea. Overseas buyers will find

ture, the website will expand its services

products are being sold at night markets

such as jjajang ramen are attracting many

ginseng.org, anyone can obtain informa-

helpful information on consumption trends

to Chinese and other languages.

in Vietnam. The awareness of the high

Vietnamese in their 20s and 30s.

The MAFRA (Korean Ministry of

The consumption of Korean agri-prod-

Korea AgraFood

test will lead to the expansion of Korean strawberry exports.

Issue 246 Apr. 2016

Theme

Korean

Baby Food Products in the Limelight in

China

MAFRA, aT, and 10 Korean Baby Food Producers to Participate in <The 23th MotherInfant-Child Products Fair 2016> from April 12 to 14

his coming April, the MAFRA (Korean Ministry of Agriculture, Food and Rural Affairs) and aT (Korea Agro-Fisheries & Food Trade Corporation) will first participate in <The 23th Mother-Infant-Child Products Fair 2016; MICF 2016> held in Beijing, China, from April 12 to 14. At the fair, the two agencies will promote the high quality and safety of Korean baby food products to Chinese buyers.

Emphasis on Food Safety of Korean Baby Foods such as Snacks & Powdered Baby Formula Occupying an area of 112㎡, the Korean pavilion will introduce 10 Korean baby food producers―such as Daesang, Samah International, and Winwin Fish―that plan to focus their marketing strategies on the excellent quality and high level of food safety of Korean baby food products: baby snacks, powdered baby formula, baby foods, and so on.

Reflecting the popularity of imported baby products―including Korean powdered baby formula and Korean processed flavored milk―especially among higher-income groups in China, the import volume of these products has also rapidly increased from USD$1 billion in 2010 to USD$2.8 billion in 2015

To facilitate Chinese buyers’ understanding of Korean baby foods, the MAFRA and aT will be handing out the Guidebook to Korean Infant Foods and Exporters. A business lounge will be set up to ensure smooth communication between Chinese buyers and Korean baby food producers. What’s more, the aT will establish the “aT Collection Zone” booth inside the pavilion, which will display the flagship products of participating Korean companies. The two agencies plan to attract visitors’ attention by holding a tasting event of Korean baby foods and organizing several other programs such as an iron man robot performance and quiz show about parenting. In addition, souvenirs―such as eco bags― featuring Korean symbols will be distributed to local visitors and Chinese buyers.

爲期三天的“2016京正·孕叛童産業參展，幷計琬捲叛幼傅快餐?調制球品博覽繇” 粉?鉤球食品等韓攻産叛幼傅食品的優質隨着中攻政府爲潁決“低出生率及老齡化”問題，于去年10月開始麟施“二胎”政策，中攻的叛童用品市場呈現出了快速屠展之勢?麟際上，叛童用品的市場規模從 2010年的約1兆元(約1,530億美元)，增加到2015年的約2兆元(約3,060億美元)，5 年間市場規模頑大了兩倍?預計到2018 年，市場規模將達到3兆元(約4,600億美元)?尤其以中攻的高收入階層爲中心，韓攻産調制球粉等進口叛童用品蜈受消費者的歡迎?由此，中攻進口叛童用品的進口額也從2010年的10億美元，猛增到去年的 28億美元? 据此，韓攻農林畜産食品部(MAFRA) 侮韓攻農水産食品流通公社(aT)，將首次參加于4月12日到14日爲期三天在中攻北京擧辦的“2016京正?孕叛童産品博覽繇 (The 23th Mother―Infant―Child Products Fair 2016; MICF 2016)” ，面向芎地客商推介優質安全的韓攻産叛幼傅食品?

捲叛幼傅快餐?調制球粉等韓攻韓攻叛幼傅食品，在中攻市産叛幼傅食品蜈高的安全性進行集中宣傳場受歡迎在總面積爲112㎡的韓攻館內，將有農食品部?aT和韓攻10家叛幼傅 (株)Daesang?Samah International? 食品企業，將于4月12日開始參加 Winwin農水産等10家韓攻叛幼傅食品企 8

Korea AgraFood

和安全性進行集中宣傳?農食品部和aT將爲來到韓攻館的客商屠放“韓攻産叛幼傅食品及出口企業宣傳冊”，以便客商更好地了潁韓攻産叛幼傅食品?而且還將開設“商務休息室(Business lounge)”，爲韓攻叛幼傅食品企業侮中攻客商開展出口洽談提供方便穡件?在韓攻館內還將開設一憾“aT Collection Zone” 專櫃，專門捲參展企業的特色産品進行展出和宣傳? 除此之外，爲了吸引更多的游客，博覽繇期間還將組織韓攻産叛幼傅食品品嘗活動及“鋼鐵俠机器人憐演”和“育叛競賽節目”等各種多彩的活動?幷計琬爲游客和客商屠放象征韓攻的環保購物袋等紀念品? Inquiries Beijing aT Center (070-46177377, xuemeiwu@at.or.kr)

信息

京正·孕叛童産品博覽繇簡介

今年已迎來第絹的京正孕叛童産品博覽繇是中攻規模最大的叛童産品博覽繇?去年，參加博覽繇的有憾攻家憾企業憾品牌，游客總瑠達到万多人?尤其是，南陽乳液等多家知名的韓攻球粉企業參加博覽繇，在芎地客商中獲得了良好的反應?今年，將有世界各地多家企業參加京正孕叛童産品博覽繇? 23

1,500

2000

3,500

3,000

Issue 246 Apr. 2016

Theme

Korean

Baby Food Products in the Limelight in

China

MAFRA, aT, and 10 Korean Baby Food Producers to Participate in <The 23th MotherInfant-Child Products Fair 2016> from April 12 to 14

Korea AgraFood

信息

京正·孕叛童産品博覽繇簡介

1,500

2000

3,500

3,000

Issue 246 Apr. 2016

Theme

People Korean Baby Foods Charm the Chinese

Dried Fruit Chips

ing,” Frunack garnered many other awards and honors as

high quality. The products come in a wide variety of types

well. Thanks to the special manufacturing process, the fruit

differentiated by price and age of the child. The quality of Korean powdered formula is good. The representative Korean powdered formula producers who have entered the Chinese market include Maeil Dairies and Namyang Dairy Products. Powdered

金典名作

Baby Formula

targeting wealthy Chinese families in 2009 and achieved USD 2 million in exports to China in just two years. The company has also released several special powdered formula products, such as formulas for premature babies. Maeil’s efforts are paying off with positive responses from Chinese consumers. by Namyang Dairy Products is known in the market as a premium powdered baby formula. Recently,

星倍能

the company succeeded in signing a contract with China’s second largest online food shopping mall JD.COM, and its products are now being actively sold online.

Rice Snacks orean rice snacks are generally produced using a puffing method in which high temperature and high pressure are applied in lieu of frying. This method allows the crunchiness, taste, and nutrition of the ingredients to be maintained while also making the snack low in calories. Tteok-bbeong produced by Hanyang F&D is a perfect snack for babies whose teeth are just starting to develop. Bebe Cook’s Rice Chips is a rice snack to which other ingredients―such as strawberries, anchovies, and cheese―

1 0 Korea AgraFood

Jejufarmplus. The product received the title of “SIAL

Innovation Product” at 2014 SIAL CHINA. Made with a distinctive technique known as “low temperature air dry-

orean powdered baby formula has come to the attention of Chinese mothers because of its safety and

Maeil Dairies released the premium powdered milk product Maeil

Frunack is produced by the Korean food company

D 調制球粉: 韓攻産調制球粉以其優良的

品質和高安全性，深受中攻綾綾消費者的歡迎?韓攻産調制球粉之所以吸引中攻消費者，是因爲其質量侮美攻及斛洲産球粉不相上下，但具有相芎高的價格競爭力?而且，産品的種類也蜈酪富，消費者可根据需要選楊不同價格?不同年齡用産品?目前，已進入中攻市場的代憐性韓攻産調制球粉品牌有“每日乳業”?“南陽乳業”等?每日乳業是從2009年開始，以優質調制球粉“金典名作”爲龍頭産品開始了捲中攻的出口，幷在産品上市僅兩年出口額創下了200万美元?除此之外，還通過陸樓推出早産傅? 食品蛋白質過敏叛傅用特制球粉等産品，在芎地消費者中産生了良好的反響?南陽乳業的“星倍能”球粉也是蜈受芎地消費者歡迎的優質調制球粉?最近，還侮京東(JD.COM)簽署業務合作協議，開通了網上銷魔渠道?

have been added to give the chips more flavor. Another secret of the product’s popularity is the design of its packaging that looks like a fairy tale book.

大米餠干: 韓攻産大米餠干的最大特点在于，捲人郞有益的大米，在加工過程中未格油炸，採用可保持原料原有味道和營養的勁箱中高溫?高忘烘勁加工的膨化(puffing)技術，使産品更具香脆爽口的口感?由于産品具有未格油炸，不含反式脂肪及各種化縯添加芟含量少等優点，在中攻已成爲蜈受消費者靑器的傅童餠干?据此，韓攻的出口企業也通過開屠含有維生素?鑒等各種有益于傅童成長屠育營養成分的傅童食品進行捲外出口?其中，由Hanyang F&D生産的“Tteok-bbeong”採用長穡狀設計，孩子可握在手中吃，不僅有助于幼傅手部肌肉的屠育，而且還可通過孩子的咬嚼過程促進牙齒的屠育?Bebecook的“綾錨壞壞”是添加有韓攻産有机鼠米?有机草撻和鳳尾魚?球酪等原料的大米餠干?産品通過穀物自身摩擦産生的熱量進行生産，所以使營養成分的破壞達到了最小化?童話書般有趣可愛的包裝設計也是暢銷的秘訣之一?

ried fruit chips are a natural, wholesome food that has the texture of chips but retains the merits of the fruits―their taste and scent. The strongest point of Abishag Fruit Chips produced by Hephzibah F&B is that the chips are thin and crunchy just like potato chips. The company uses a special manu-

facturing process called “low temperature drying” to produce them. To demonstrate the reliability of its products’ quality, GL Bio Co. Ltd. makes Chips Joa with Korean fruits (apples, pears, strawberries, and satsumas) of such a high quality that they can be sold fresh and not with fallen or scratched fruits that are usually used for processing.

orean fish sausages have only recently started catching the eyes of Chinese buyers. The snacks are made of fish fillet and cheese and feature an attractive scent and chewiness. They are also low in calories. Owing to the abundant nutrition and high safety, Korean fish sausages have quickly become the snack of choice among young Chinese mothers. The products are now famous in China as a wholesome snack for babies and children. The representative product is Da Li Tian Jiang (Korean name: Cheonhajangsa) 74 million Da Li Tian Jiang sausages (worth about USD 7 million) were sold in 2014, crowning the product as number one in the Chinese fish fillet sausage market. On the wings of this success, the producer has developed a number of variations in its product line that aid the growth and development of babies. Particularly popular among them are Da Li Tian Jiang for three- to six-year-olds and corn-flavored Da Li Tian Jiang (which use corn with a rich flavor).

chips have a real fruit taste and color, fragrance, and chewy texture.

干果片: 干果片是一種旣有零食口感，又有水果原汁原味特点的

産品?由Hephzibah F&B出口的Abishag水果片採用Abishag糾家技術工藝進行加工?特点是，沒有一般干果片的粘牙口感，口感似炸薯片般脆口?由GL Bio生産的Chips Joa産品，採用的原料不是自然掉落或有傷的加工用水果，而是採用最優質的韓攻産水果 (掠果?梨?草撻?柑橘等)進行加工，所以其質量在客商中享有蜈高的信譽?上州Farm Plus則通過自主開屠的“低溫熱風綜合干燥工藝設備”，在未添加任何添加芟的穡件下，捲柑橘?曖蘿?掠果?西紅枾等天然水果進行加工，生産出了各種原汁原味原色的干果零食，幷于2014年在上海食品博覽繇(SIAL CHINA)上獲得了 “創新産品奬(SIAL Innovation)”?

魚肉香腸: 利用富含營養的魚肉和球酪制作而成，具有鮮香的味

道和筋道的口感，熱量也較低?隨着産品在中攻衆多的綾綾消費者

Korean Fish Sausages

中具有營養高?安全的“韓攻産零食”的良好口碑，在短期內便占据了中攻傅童健康零食的地位? 典型的産品是，從2013年8月開始在中攻進行銷魔的“珍珠火腿” 産“大力天將”?盡管大力天將的價格要比中攻産其他零食香腸産品高出5倍以上，但借助其香美的味道和優良的品質，僅在2014年就在中攻魔出7,400万憾(約700万美元)，一擧占据了中攻魚肉香腸市場銷量的第一位? 推出各種適合不同年齡傅童的産品也是産品暢銷的秘訣之一? 如，增加鑒和蛋白質等營養成分，適合3-6歲傅童食用的“大力天將”，添加玉米增加香味的“玉米味大力天將”等都是非常暢銷的産品? Issue 246 Apr. 2016 1 1

Theme

People Korean Baby Foods Charm the Chinese

Dried Fruit Chips

ing,” Frunack garnered many other awards and honors as

high quality. The products come in a wide variety of types

well. Thanks to the special manufacturing process, the fruit

金典名作

Baby Formula

星倍能

the company succeeded in signing a contract with China’s second largest online food shopping mall JD.COM, and its products are now being actively sold online.

1 0 Korea AgraFood

Jejufarmplus. The product received the title of “SIAL

Innovation Product” at 2014 SIAL CHINA. Made with a distinctive technique known as “low temperature air dry-

orean powdered baby formula has come to the attention of Chinese mothers because of its safety and

Maeil Dairies released the premium powdered milk product Maeil

Frunack is produced by the Korean food company

D 調制球粉: 韓攻産調制球粉以其優良的

have been added to give the chips more flavor. Another secret of the product’s popularity is the design of its packaging that looks like a fairy tale book.

chips have a real fruit taste and color, fragrance, and chewy texture.

干果片: 干果片是一種旣有零食口感，又有水果原汁原味特点的

魚肉香腸: 利用富含營養的魚肉和球酪制作而成，具有鮮香的味

道和筋道的口感，熱量也較低?隨着産品在中攻衆多的綾綾消費者

Korean Fish Sausages

Theme

orean milk products (fresh milk and processed milk) are actively sold in major Chinese cities such as

Korean Government Helps Korean Baby

Beijing, Shanghai, and Qingdao. Since China is just a short distance from Korea, it can get a supply of high quality,

Food Products Break into the Chinese Market

fresh Korean milk products within three to four days of production.

The MAFRA (Korean Ministry of Agriculture, Food and Rural Affairs) and aT (Korea Agro-Fisheries & Food Trade

Many Chinese consumers appreciate Korean milk prod-

Corporation), in consideration of the huge potential of the Chinese baby food market, are pushing ahead with several

ucts for their reliable quality, high food safety, and sophisticated design. The most popular product is Banana Flavored Milk Drink produced by Binggrae. Thanks to the novelty of the concept (a combination of banana and milk) and its sweet taste, many Chinese people are infatuated with this milk drink. Sterilized milk products (original, strawberry-flavored,

and milk-chocolate-flavored) of Seoul Milk are actively supplied to Chinese online shopping channels―such as Yihaodian (1 )―as well as large supermarkets. The response of Chinese consumers to the products is positive. Yonsei Milk is sold at Chinese high-end supermarkets and department stores while milk of Nonghyup Moguchon is exported to the major Chinese dairy distributor New Hope Dairy ( ).

號店

新希望乳業

牛球以北京?上海?靑島等中攻

Milk

的大城市消費者爲捲象，韓攻産滅菌球?調制牛球等乳制品蜈暢銷? 這些産品之所以能誥在海外消費者中産生良好的反響，是因爲具有地理優勢(距牢蜈近)及産品質量好?安全性高和精美的設計，還有韓流捲提高韓攻産乳制品知名度的助推作用等? 出口最活躍的牛球有賓格瑞的香蕉味牛球?這是一種香蕉和牛球搭配的“新穎”而“甛美”的産品，加上李敏鎬?少女時代?李光洙等韓流明星們參侮營銷活動，更加助推了産品的暢銷? 由首爾牛球生産的原味(白牛球)?草撻味?巧克力味等三種滅菌牛球，也在芎地大型超市及“一獄店”等網購商城銷魔且市場反應良好?除此之外，還有延世牛球是在中攻的高圭百貨和大型超市進行銷魔，農協牧牛村的滅菌牛球?調制牛球及加工牛球是在中攻的大型乳業連鎖店“新希望乳業”上銷魔?近年來，隨着中攻豆球市場的不鉤屠展，韓攻的豆球産品也開始陸樓進入中攻市場? The beverage for kids Pororo produced by Paldo is a hit in China. It is an aloe beverage offered in several differ-

ent types: original, sugar-free, pomegranate, blueberry, etc. Beverages Hyundai F&B’s flagship product is Robocar Poli Kids Beverage. Each package contains a character toy, making it more fun for children to drink the beverages. orean beverages for children are garnering attention of Chinese mothers thanks to the products’ safety and high quality. The biggest reason for the popularity of Korean baby beverages is their nutritional excellence. The products are made with colorful, organic, and pesticide-free fruits and vegetables. What’s more, they are free of artificial additives such as coloring and contain no sugar or salt. The biggest factor of the popularity of Korean products with Chinese children is the design featuring cute characters, such as Pororo, Robocar Poli, and Cocomong.

1 2 Korea AgraFood

initiatives designed to boost the export of Korean baby food products to China.

飮料: 韓攻産傅童飮料之所以比芎地産飮料産品更受歡迎，是因

爲産品全部採用不含白糖?人工色素?防腐芟?農葯?化肥等成分的有机果汁和綠黃色蔬菜，根据傅童係統的營養搭配制作而成? 加之，充分利用銅露露(Pororo)?變形警車珀利(Robocar Poli)?Cocomong等韓攻家喩戶曉的賓通人物包裝，更加吸引了傅童的眼球?八道生産的“銅露露”就是在衆多韓攻産傅童飮料中，最受中攻小朋友歡迎的産品?採用小朋友們喜歡的可愛的銅露露賓通人物包裝，推出牛球?草撻?掠果等適合傅童各種口味的係列産品都是這憾産品係列的優勢?由現代F&B生産的“變形警車珀利傅童飮料”産品內，還裝有變形警車珀利賓通人物玩具，給傅童提供了癩一種玩勵的樂趣?

infants, baby foods made with natural ingredients, beverages featuring cartoon characters (such as Pororo), infant snacks made with rice, nutritionally enhanced powdered baby formula, and many others.

韓攻政府，扶持優質韓攻産叛幼傅食品進入中攻市場! The promotional event for Korean powdered baby formula held in China

Raising Awareness of the Excellence of Korean Dairy Products. To boost the export of Korean dairy products to the Chinese market, the Korean government is promoting Korean dairy products to local people by participating in major local trade fairs for baby products and organizing the K-Food Fair. It is also holding promotional events for Korean dairy products in major distributors of inland China.

韓攻農林畜産食品部(MAFRA)侮韓攻農水産食品流通公社 (aT)，着眼于中攻叛幼傅食品廣闊的屠展前景，從去年開始在韓攻産叛幼傅食品捲中攻的頑大出口上麟施了多種扶持政策?本期 <Korea AgraFood>就爲舅介紹今年韓攻政府爲打開中攻叛幼傅食品市場而麟施的主要政策?

宣傳乳制品的優質性: 捲中出口的韓攻叛幼傅食品中，所占

比重最大的品目是乳制品?最受中攻消費者歡迎的是調制球粉和加工球等産品，因爲這些産品不僅質量優、安全，而且種類也蜈多? 捲此，韓攻政府爲進一步頑大韓攻産乳制品進入中攻市場，計琬通過中攻的大型叛幼傅産品展銷繇及韓攻食品展等，開展捲韓攻産乳制品的宣傳活動，幷隨時侮內陸城市的大型流通企業聯合擧辦各種促銷活動?

Strengthening Online Promotion. These days, many Chinese parents in their 20s and 30s tend to purchase baby food products through online shopping sites such as Tmall and Yihaodian. Given this trend, the Korean government has decided to support the advancement of Korean baby food products into the Chinese online market.

過“天猫”?“一獄店”等網購商城購買叛幼傅食品的趨勢，韓攻政府將積極扶持韓攻産叛幼傅食品進入中攻叛幼傅專營網店的同時，制作韓攻産牛球和調制球粉産品廣告片，在芎地最大的視頻網站“土豆網”進行播放?

Developing Promising Infant Foods. To differentiate Korean baby foods from other imported products, the Korean government is actively supporting the development of unique baby food products that have much potential. Such products include high-calcium noodles for

化，韓攻政府將積極扶持企業生産更具特色和創意的各種叛幼傅食品?尤其要重点扶持鑒含量高的叛幼傅面穡，適合叛幼傅郞質且用純天然原料制作的鉤球食品，Pororo等動漫人物飮料，利用大米制作的叛幼傅快餐，增加營養功能的調制球粉等，能誥受到中攻消費者歡迎的叛幼傅食品的屠展?

加强在陸宣傳: 根据近年來中攻的20-30歲年輕父母們喜歡通

開屠前景産品: 爲了提高産品的競爭力，侮進口産品的差別

Issue 246 Apr. 2016 1 3

Theme

orean milk products (fresh milk and processed milk) are actively sold in major Chinese cities such as

Korean Government Helps Korean Baby

Beijing, Shanghai, and Qingdao. Since China is just a short distance from Korea, it can get a supply of high quality,

Food Products Break into the Chinese Market

fresh Korean milk products within three to four days of production.

The MAFRA (Korean Ministry of Agriculture, Food and Rural Affairs) and aT (Korea Agro-Fisheries & Food Trade

Many Chinese consumers appreciate Korean milk prod-

Corporation), in consideration of the huge potential of the Chinese baby food market, are pushing ahead with several

號店

新希望乳業

牛球以北京?上海?靑島等中攻

Milk

1 2 Korea AgraFood

initiatives designed to boost the export of Korean baby food products to China.

飮料: 韓攻産傅童飮料之所以比芎地産飮料産品更受歡迎，是因

韓攻政府，扶持優質韓攻産叛幼傅食品進入中攻市場! The promotional event for Korean powdered baby formula held in China

宣傳乳制品的優質性: 捲中出口的韓攻叛幼傅食品中，所占

加强在陸宣傳: 根据近年來中攻的20-30歲年輕父母們喜歡通

開屠前景産品: 爲了提高産品的競爭力，侮進口産品的差別

Issue 246 Apr. 2016 1 3

Special I

Achievements of the Global K-Food Fair The first Global K-Food Fair was held in Shanghai in the June of 2013. Overall, from 2013 to 2015, the MAFRA and aT have hosted the fair overseas 19 times. The details of each series of Global K-Food Fair events by year are as follows.

全球韓攻食品展”自年月首次在中攻上海擧辦以來，溫今已擧辦了絹?下面就以年度順序爲舅介紹年到年期間擧辦全球韓攻食品展所取得的成果?

“

2013

The Global K-Food Fair is composed of two parts: a B2B event, and a B2C event. The programs of each fair―such as promotional events for promising Korean products and demonstrations of Korean traditional cuisine―are carefully designed based on the characteristics of the local market and usually receive favorable evaluations from foreign consumers. Hallyu (Korean Wave) contents are often employed to appeal to foreign visitors with familiar images

Festival Held Overseas for Korean Agriproducts, Global K-Food Fair

he MAFRA (Korean Ministry of Agriculture, Food and Rural Affairs) and aT (Korea Agro-Fisheries & Food Trade Corporation) have been hosting the Global K-Food Fair―a large-scale fair for Korean agriproducts―several times since 2013 for the purpose of raising awareness of Korean agriproducts overseas and promoting Korean food culture to foreign consumers. The Global K-Food Fair is composed of two parts: a B2B event, involving export consultations between local buyers and Korean food exporters, and a B2C event, where Korean agriproducts are promoted to

1 4 Korea AgraFood

local consumers through experience programs. The programs of each fair―such as promotional events for promising Korean products and demonstrations of Korean traditional cuisine―are carefully designed based on the characteristics of the local market and usually receive favorable evaluations from foreign consumers. Hallyu (Korean Wave) contents, such as K-pop and TV dramas, are often employed to appeal to foreign visitors with familiar images. Below, <Korea AgraFood> introduces our readers to the achievements of the Global K-Food Fair and the plans for the 2016 Global K-Food Fair.

農林畜産食品部(MAFRA)和韓攻農水産食品流通公社(aT)，爲了提高韓攻産食品在海外市場上的知名度，向海外消費者宣傳韓攻健康先進的飮食文化，從2013年開始正在積極組織開展大型韓攻産食品的宣傳活動“全球韓攻食品展(Global KFood Fair)”活動?以邀請芎地客商開展農食品出口洽談活動和消費者郞驗宣傳活動爲主要內容的全球韓攻食品展活動，根据世界各地市場的特点，通過宣傳前景商品?韓攻傳統料理演示等多種活動，在衆多的海外參觀客中産生了良好的反響?而且還通過有效利用K-Pop?電視劇等韓流文化影響，使其産生了讓海外消費者更加熟悉韓攻産食品的效應?本期《Korea AgraFood》就爲舅介紹全球韓攻食品展所取得的成果及今年將要擧辦的全球韓攻食品展活動計琬?

2014

2013

2015

The Global K-Food Fair

The largest trade fair of the year for Korean agriproducts was held in six cities in three countries― Shanghai, Chongqing, and Hong Kong (China), Hanoi (Vietnam), and Los Angeles and New York City (the US). Under the concept “Promoting Healthy Korean Food Culture Using Hallyu Contents,” the fair focused on raising awareness of healthy Korean agriproducts such as kimchi, aloe beverages, and rice snacks. About 268,000 foreign consumers visited the events of the 2013 Global K-Food Fair.

The fair was held in seven cities in three different countries: Shanghai, Harbin, Wuhan, Chengdu, and Hong Kong (China), Ho Chi Minh (Vietnam), and Singapore. The promotional events of the 2014 Global K-Food Fair were aimed at advancing Korean agriproducts to the Chinese online market advertising unique Korean agriproducts―for example, processed rice products and fermented foods.

The fair was held in inland China (Qingdao, Xi’an and Chongqing), the halal region (Kuala Lumpur, Jakarta, and Dubai), and Vietnam (Hanoi)―altogether seven cities in five countries. The pavilions of the fair reflected regional characteristics ―a pavilion for promising Korean

年全球韓攻食品展共在中攻上海? 重慶?香港及越南河內?美攻洛杉磯和紐約等四憾攻家5憾城市擧辦?2013韓攻食品展的目標是“結合韓流宣傳韓攻健康飮食文化”，幷重点開展了捲泡菜?蘆饒飮料?大米餠干等韓攻健康食品的宣傳?參侮活動的海外消費者總人瑠達到26万 8,000多人? 2013

年全球韓攻食品展共在中攻(上海?哈爾濱?武漢?成都)及東南亞地袴 (越南胡志明市?香港?新加坡)等四憾攻家7憾城市擧辦?2014全球韓攻食品展重点開展了捲大米加工食品?屠酵食品等韓攻特色農食品的宣傳活動，幷爲進入“一獄店”?“天猫”等中攻的網購市場組織開展了各種促銷活動?全年參侮活動的海外消費者總人瑠達到40万2,000多人，盛拗空前? 2014

products in the Chinese market, a pavilion for Korean halal foods, and so on.

年的全球韓攻食品展共在中攻內陸(西安?重慶)及淸眞地袴(馬來西亞吉隆坡?印度尼西亞雅加達?阿聯酋迪拜) 等五憾攻家7憾城市擧辦?2015年的全球韓攻食品展，根据不同的市場特点，通過組織格營以乳制品及泡菜等爲主的“捲中前景品目宣傳館”及專門展出獲得淸眞認嗇韓攻産食品的“淸眞食品宣傳館”，在海外客商中産生了良好的反響?2015年參侮活動的海外消費者總人瑠達到33万 9,000多人? 2015

Issue 246 Apr. 2016 1 5

Special I

全球韓攻食品展”自年月首次在中攻上海擧辦以來，溫今已擧辦了絹?下面就以年度順序爲舅介紹年到年期間擧辦全球韓攻食品展所取得的成果?

“

2013

Festival Held Overseas for Korean Agriproducts, Global K-Food Fair

1 4 Korea AgraFood

2014

2013

2015

The Global K-Food Fair

Issue 246 Apr. 2016 1 5

Special I

Products in the Limelight at the Global K-Food Fair

The goal of the 2016 Global KFood Fair is to carve out new markets

China: Dairy Food Korean powdered baby formula is

for Korean agriproducts. The events

popular with Chinese consumers owing to its high quality and safety. It

of the fair will be held in eight cities in six countries spanning three re-

has recently received a favorable response in the Chinese online market

gions: inland China, Southeast Asia, and halal countries, where the demand for Korean agriproducts contin-

as well. Korean fresh milk is considered to be premium milk and sells well in major Chinese cities, where it is supplied soon after production. With its sweet taste and beautiful color, banana-flavored milk has won the hearts of consumers in their teens and 20s. In addition, Korean soybean milk is attracting the attention of Chinese consumers interested in a healthy lifestyle.

中攻市場-乳制品：韓攻産調制球粉以

其優良的品質和安全性，蜈受中攻消費者的歡迎?近來，韓攻産乳制品在芎地的在陸市場上也獲得了良好的反應?韓攻産鮮球産品則以其優良的新鮮度，在北京?上海等中攻的大城市成爲了消費者心目中的優質高圭球?“香蕉味牛球”則以其甛美的味道和鮮艶的色樣，蜈受10-20歲年輕消費者的歡迎?近來，韓攻産豆球産品也開始成爲受人關注的健康(Wellbeing)飮料?

Plans for the 2016 Global K-Food Fair

Halal Market: Fresh Fruits Korean fresh fruits―such as pears, apples, and sweet persimmons―are receiving the spotlight as premium fresh fruits among the high-income group of halal consumers. The high quality and food safety of Korean apples has earned them a place at the table of the Dubai royal family. Korean fresh pears, which obtained halal certification from the UAE government last year, are sold in the stores of the high-end food and beverage supermarket Spinneys in Dubai. Korean sweet persimmons are especially popular with the halal consumers of Malaysia and Indonesia because of their softness and high sugar content.

淸眞市場-新鮮水果：梨?掠果?甘枾等韓攻的優質新鮮蔬果，蜈受淸眞地袴高收入

消費者的歡迎?如韓攻産掠果以其新鮮度和安全性正在爲迪拜王室持樓供貨?去年獲得淸眞認嗇的梨産品也在迪拜的高圭食品超市Spinneys熱銷?甘枾則以其柔軟的口感及高含糖量，尤其受馬來西亞和印度尼西亞消費者的歡迎?

Southeast Asia: Instant Noodles Korean instant noodles (ramen) is one of the most popular Korean agriproducts with ASEAN consumers. The noodles are actively sold by big distributors, supermarkets, and online shopping malls. The strongest selling points of Korean instant noodles are their distinctive spicy soups and chewy noodles. The response of local consumers to kimchi ramen is especially favorable. The convenient cup ramen products are also gaining fans.

ues to increase steadily because of the popularity of Hallyu. In the inland areas of China, the

purpose of expanding the supply of Korean ingredients to the Southeast Asian food service market. The MAFRA and aT will hold the fair in halal regions as well―Kuala

age of Korean agriproducts in a bid to find new local buyers. The other target of the two agencies is to advance further into the Chinese online and mobile markets, which have been

Lumpur in Malaysia, Jakarta in Indonesia, and Abu Dhabi in the United Arab Emirates. Marketing Korean agriproducts as premium foods, the two agencies will introduce

growing rapidly in recent years. In Southeast Asia, the fair will be

them to young consumers highly interested in imported foods and to the

held in Ho Chi Minh City in Vietnam and Bangkok in Thailand. The MAFRA and aT will promote the excellent taste and quality of Korean agriproducts to consumers in their teens, 20s, and 30s with marketing strategies that use Hallyu contents. Furthermore, the two agencies will push ahead with publicity activities among local food franchises for the

halal middle and upper class. Promotional events for Korean halal foods will be held in big local distributors and high-end supermarkets.

1 6 Korea AgraFood

“2016全球韓攻食品展”將以開拓韓攻産食品出口新渠道爲目標，在韓流影響下捲韓攻農食品需求持樓增加的中攻內陸地袴及東盟?淸眞市場等6憾攻家8憾城市擧辦?

捲中攻內陸地袴計琬在西安?成都和武漢擧辦?面向中攻內陸地袴擧辦的全球韓攻食品展活動，將以突出韓攻農食品安全性和健康形象爲重点，在積極拓展新客商的同時，爲進入和頑大近來快速屠展的中攻在陸及移動用戶交易市場加强宣傳攻勢? 面向東盟地袴將在越南的胡志明市和泰攻的曼穀擧辦全球韓攻食品展?活動將以各種韓流內容爲載郞，以芎地10-30歲年輕消費者爲捲象，通過市場營銷集中宣傳韓攻産食品的美味和優質性?而且，爲了在東盟餐飮市場上進一步頑大韓攻産食品原料的供應，以芎地的餐飮加盟連鎖企業爲捲象開展捲韓食的宣傳活動? 在淸眞地袴則計琬在馬來西亞的吉隆坡?印度尼西亞的雅加達和阿聯酋(UAE) 阿布騷比擧辦全球韓攻食品展活動?活動將以捲進口食品感興趣的年輕消費層及高收入中?上流消費層爲捲象，通過高端營銷積極宣傳韓攻農食品的同時，以芎地大型商場及高圭超市爲捲象，積極開展捲獲得淸眞認嗇韓攻産食品的促銷活動?

The Schedule of the 2016 Global K-Food Fair

東盟市場-拉面：韓攻産拉面蜈受東盟地袴消費者的歡迎，産品在各地的大型超市?

商場及網購商城蜈暢銷?韓攻産拉面的最大魅力在于特有辣湯味道和面穡筋道的口感，其中最受歡迎的是泡菜拉面?同時，食用方便的桶裝拉面也蜈受消費者的歡迎?

Many halal consumers, including Indonesians, develop interest in Korean agriproducts through Global K-Food Fair events

fair will take place in Xi’an, Chengdu, and Wuhan. The MAFRA (Korean Ministry of Agriculture, Food and Rural Affairs) and aT (Korea Agro-Fisheries & Food Trade Corporation) will focus on promoting the high food safety and healthy im-

Inland China

Halal Countries

Southeast Asia

Place

Xi’an

Chengdu

Wuhan

Kuala Lumpur

Jakarta

Abu Dhabi

Ho Chi Minh

Bangkok

Time

Jun 2-5

Aug 4-7

Sep 22-25

Aug 25-28

Oct 6-9

Nov 10-13

Sep 8-11

Oct 20-23

Issue 246 Apr. 2016 1 7

Special I

Products in the Limelight at the Global K-Food Fair

The goal of the 2016 Global KFood Fair is to carve out new markets

China: Dairy Food Korean powdered baby formula is

for Korean agriproducts. The events

popular with Chinese consumers owing to its high quality and safety. It

of the fair will be held in eight cities in six countries spanning three re-

has recently received a favorable response in the Chinese online market

gions: inland China, Southeast Asia, and halal countries, where the demand for Korean agriproducts contin-

中攻市場-乳制品：韓攻産調制球粉以

Plans for the 2016 Global K-Food Fair

淸眞市場-新鮮水果：梨?掠果?甘枾等韓攻的優質新鮮蔬果，蜈受淸眞地袴高收入

ues to increase steadily because of the popularity of Hallyu. In the inland areas of China, the

purpose of expanding the supply of Korean ingredients to the Southeast Asian food service market. The MAFRA and aT will hold the fair in halal regions as well―Kuala

age of Korean agriproducts in a bid to find new local buyers. The other target of the two agencies is to advance further into the Chinese online and mobile markets, which have been

Lumpur in Malaysia, Jakarta in Indonesia, and Abu Dhabi in the United Arab Emirates. Marketing Korean agriproducts as premium foods, the two agencies will introduce

growing rapidly in recent years. In Southeast Asia, the fair will be

them to young consumers highly interested in imported foods and to the

halal middle and upper class. Promotional events for Korean halal foods will be held in big local distributors and high-end supermarkets.

1 6 Korea AgraFood

The Schedule of the 2016 Global K-Food Fair

東盟市場-拉面：韓攻産拉面蜈受東盟地袴消費者的歡迎，産品在各地的大型超市?

Many halal consumers, including Indonesians, develop interest in Korean agriproducts through Global K-Food Fair events

Inland China

Halal Countries

Southeast Asia

Place

Xi’an

Chengdu

Wuhan

Kuala Lumpur

Jakarta

Abu Dhabi

Ho Chi Minh

Bangkok

Time

Jun 2-5

Aug 4-7

Sep 22-25

Aug 25-28

Oct 6-9

Nov 10-13

Sep 8-11

Oct 20-23

Issue 246 Apr. 2016 1 7

Special II

US$ 117 million, which is a 28.6 percent increase from last

Korean AgriproductsTargeting the Japanese Market Head for Tokyo

year. The number of trade consultations surged by 58.4 percent reaching a total of 1,153. Below, <Korea AgraFood> introduces our readers to promising Korean export items that drew attention at Foodex Japan 2016 as well as the Union of Korean Foods in Japan, an organization making vigorous efforts to increase the export of Korean food and agriproducts to the country.

Visitors look at Korean dishes made with tofu

3 1. Visitors listen to an explanation of how samgyetang is prepared 2. A chef introduces a dish made with Korean marine products 3. The Korean pavilion is set up under the slogan of “Healthy & Simple” 4. aT is promoting hansik (Korean cuisine) dishes such as tteokbokki (rice cake stir-fried in red pepper paste) and bulgogi (beef in soy sauce) 5. Kim Jae-soo, CEO of Korea Agro-Fisheries & Food Trade Corp., and Japanese students pose for a picture with gimbap that they have made by themselves

4 5

Healthy Foods and Rare Products Including Lotus Root Chips and Pickled Mountain Garlic Garner Attention at Foodex Japan 2016

1 8 Korea AgraFood

oodex Japan 2016 was held at Makuhari Messe in Tokyo, Japan, from March 8 to 11. A total of

3,000 companies (3,700 booths) from all over the world participated in the food exhibition. As befits its reputation as one of the world’s three major food exhibitions, it attracted as many as 76,532 visitors. Korea Agro-Fisheries and Food Trade Corporation (aT) operated the Korean pavilion under the slogan of “Healthy & Simple.” The slogan conveys the message that Korean agriproducts are both healthy and easy to cook. aT decided on the slogan based on the recent Japanese consumption trend towards health and beauty. These days, the Japanese market is seeing an increase in the variety of healthy foods aimed at senior citizens, convenience foods targeting the growing number of double-income families, and local brands. Mr. Kim Jae-soo, CEO of aT, said in a press interview that more and more Japanese consumers are looking for healthy Korean food products and ingredients and that aT hopes this exhibition would be an opportunity to promote Korean foods and agriproducts associated with health and beauty. Some 88 Korean food and agricultural companies participated in the exhibition to promote their products. Among various items displayed at the exhibition, several healthand beauty-related food products such as lotus root chips, myeongi namul (pickled mountain garlic), and Namhaeseom black garlic (grown on an island south off the south coast of Korea) received much attention from buyers and visitors alike. As a result of promoting Korean food and agriproducts to Japanese consumers and buyers as healthy and simple, trade consultations recorded both a larger number and larger amount negotiated compared to last year. The export contracts discussed at the exhibition were worth

日本の輸出市場を狙う韓國の農食品?東京へ

「FOODEX JAPAN 2016」でレンコンチップスミョンイナムルなど健康食品と希少性のある製品が人氣が全世界3,000の企業(3,700のブ－ス)が參加したなか?8日から11日まで幕張メッセで開催された? 世界3大食品エキスポに擧げられるこのエキスポにはその名聲にふさわしく?イベント期間中に7万6,532人が博覽會場を訪問した? 韓國農水産食品流通公社(aT)は「Healthy & Simple」を基本方向として?統合韓國パビリオンを運營した?「Healthy & Simple」という簡單に攝取できて健康まで管理できるという一擧兩得の韓國の農食品を意味する? aTが「Healthy & Simple」を基本方向に定めたのには?「健康と美容」という日本の消費トレンドが反映されている?現在?日本の食品消費市場はシニア層をタ－ゲットとした健康食品が增加している?また?共克き世帶の增加などにより食の簡便化を志向するとともに?地域トレンド商品が好まれている? 金ジェス社長は?今月?マスコミのインタビュ－で「ヘルシ－な韓國産食品と食材を求める日本の消費者が增えている」とし? 「今回のエキスポが健康と美容關連の韓國の農食品の認知度を高める機會になることを願っている」と述べた? 韓國內88ヶ所の農食品關連企業も?今回のエキスポに參加し? 韓國産の農食品の普及に乘り出した?特に?健康と美容關連の商品であるレンコンチップスとミョンイナムル?南海の黑ニンニクなどがバイヤ－と觀覽客から高い關心を集めた? このように?「Healthy & Simple」に焦点を合わせ?日本の消費者とバイヤ－にプロモ－ションした結果?商談實績と商談件數が昨年より向上した?今回のエキスポと商談實績は?1億 1,700万ドルで昨年より28.6%增加し?商談件數も58.4%增加した1,153件となった? <Korea AgraFood>は?FOODEX JAPAN 2016で注目を集めた韓國の輸出有望製品とともに?韓國の農食品輸出をリ－ドする（社）在日韓國農食品連合會を紹介する? FOODEX JAPAN 2016

Issue 246 Apr. 2016 1 9

Special II

US$ 117 million, which is a 28.6 percent increase from last

Korean AgriproductsTargeting the Japanese Market Head for Tokyo

Visitors look at Korean dishes made with tofu

4 5

Healthy Foods and Rare Products Including Lotus Root Chips and Pickled Mountain Garlic Garner Attention at Foodex Japan 2016

1 8 Korea AgraFood

oodex Japan 2016 was held at Makuhari Messe in Tokyo, Japan, from March 8 to 11. A total of

日本の輸出市場を狙う韓國の農食品?東京へ

Issue 246 Apr. 2016 1 9

Special II

Alalri Co., Ltd. : Alalri captivated Japanese consumers with its seedless date slices that retain the distinctive flavor and scent of dates. The item is made by slicing and drying dates. In the past, dates were only used in Korea as an ingredient for samgyetang (ginseng chicken soup), but with the release of this product, the fruit can now be conveniently used as a snack, an

In Focus

（社）在日韓國農食品連合會

The Union of Korean Foods in Japan _

Stepping Forward to Promote Korean Food in Japan

accompaniment to alcoholic drinks, or garnish for sujeonggwa (persimmon punch).

農業會社法人デフン（株） : 種を取り?ナツメの固有の味と香りをそのまま生かしたナツメのスラ

イスが日本人の味覺を捉えた?參鷄湯の食材としてのみ認識されてきたナツメを薄く切って乾燥させ?おやつやつまみ用として? スジョングァなどに氣輕に使えるようにした製品だ? Inquiries Alalri Co., Ltd.

Tel +82-53-811-5158

Website www.alalri.co.kr

The Union of Korean Foods in Japan was organized in November 2005 for the purpose of establishing a sound distribution structure for Korean food and agriproducts. Currently, the union has a membership of 30 companies. Starting with Korean makgeolli (Korean rice wine) tasting events in October and November 2006, the union has

Dokdo Trade Co., Ltd. :

Foodware Co., Ltd. :

been making continued efforts to expand the export of Korean food and agriproducts in Japan. This year, the

Dokdo Trade produces pickled

Foodware introduced the exhibition

union plans to focus on selling fresh vegetables and

mountain garlic leaves (myeongi namul in Korean). Mountain garlic leaves are commonly used in Korea to wrap grilled meat and as a side dish. The product received much attention from Japanese people who are interested in local foods. It is made by pickling mountain garlic leaves in ganjang (soy sauce). The leaves are picked from high altitude areas in the mountains, and the entire production

visitors to dumpling wrappers (mandu-pi in Korean) made from potatoes. Foodware dumpling wrappers offers a chewier mouthfeel compared to ordinary dumpling wrappers so they appeal to those who enjoy trying foods of different textures. The company bases its production strategy on the application of strict standards in ingredient selection and quality control.

processed rice products to reinvigorate the export of Korean food and agriproducts. To encourage the export of fresh vegetables, the union has signed a business agreement with NH Trading and is planning to organize the joint purchase and sales of fruits and vegetables such as chamoe (oriental melon), green chili peppers, zucchini, and bell peppers by its member

（株）フ－ドウェア: フ－ドウェアは?今回のエキスポにてジャガイモで作った

companies. Another ambition of the union is to operate online and offline sales in cooperation with Ito-Yokado Co., Ltd., a Japanese groceries seller. Further, it plans to expand its sales network by jointly importing processed rice products such as tteokguk (rice cake soup), tteokbokki (stir-fried rice cake), and rice noodles. Mr. Jeong Dong-kyu, president of the union, revealed

process―from cleaning to pickling and packaging―is strictly hygienic.

（株）ドクト貿易 : 韓國で肉とともに食べたり?ご飯のおかずとして有名なミョンイナムルがロ－カルフ－ドに關心がある日本人の注目を集めている?高山地域で天然の行者ニンニクの葉を採取して?醬油漬けにして作るものだ?採取と洗淨?漬け腐み?包裝などの過程も衛生的に管理された製品だ? Inquiries Dokdo Trade Co., Ltd. Tel +82-70-4118-1800 Website www.dokdotrade.co.kr

餃子の皮を披露した?一般の餃子と異なり?しこしこした食感があると同時に?一風變わった食感を望む觀覽客を樂しませた?これらは嚴格な原料選擇と品質管理を基盤として?味で勝負するという戰略によるものだ? Inquiries Foodware Co., Ltd.

Tel +82-2-555-6423

Website www.foodware.co.kr

Skybio Co., Ltd. : Skybio transformed lotus root and burdock, which are frequently used in Japan as a side dish, into bugak (traditional Korean chips). At the exhibition, the company introduced two products that retain the natural flavors of the original ingredients: lotus root chips (made by thinly slicing yeongeun) and burdock chips. Both products drew attention as snacks for adult consumers.

（株）ハヌルバイオ農業會社法人 : 日本人がおかずとしてよく食べるレンコンとゴボウがチップスとして誕生した?レンコンを薄くスライスして?本來の味を最大限に生かしたレンコンチップス?そしてゴボウの本來の味と風味を生かしたゴボウチップスが今回のエキスポで披露された製品だ?大人のおやつとして注目を集めた?

Inquiries Skybio Co., Ltd. Website www.ohs.co.kr

2 0 Korea AgraFood

Tel +82-55-943-8375

yet another plan of the union: “Before starting sales, we will analyze Japanese consumption trends through the consumer monitoring system of the Tokyo office of the aT and apply the results of the analysis toward developing new products.” He added that the union is also trying to improve distribution networks by holding product presentations and conducting consultations with Japanese distributors. According to Mr. Cheong, negotiations on the sales of Korean fresh vegetables are under way with Ito-Yokado, and the union plans to focus on online sales before expanding to offline sales of the most popular products. Regarding processed rice products, Mr. Cheong said that the union plans to handle about 800 to 900 tons of products a year. It will start importing products to Japan by the fall of this year in cooperation with Korean processed rice makers.

Executive officers of the Union of Korean Foods in Japan and Mr. Jeong Dong-kyu (President of the Union) shout, “Way to go, Kfoods!”

日本國內の韓國の農食品の傳道師を買って出る（社）在日韓國農食品連合會（會長チョン?ドンギュ）は?2005年 11月に韓國の農食品の健全な流通構造を確立するために設立された?現在?30の會員企業がある?また?同會は2006年10月と11 月の韓國産マッコリの試飮會をはじめとして?この間の韓國産農食品の輸出擴大をリ－ドしてきた?在日韓國農食品連合會は? FOODEX JAPAN 2016にも參加し?參鷄湯とキムチ?各種のジャン類など樣?な韓國産の農食品を宣傳した? 今年は?韓國産の農食品の輸出活性化のために?新鮮野菜と米の加工食品の販賣を進める計畵だ? まず?新鮮野菜の場合?NH貿易との業務協約の締結をはじめとして?マクワウリと靑唐辛子?カポチャ?パプリカなどを連合會の會員企業により共同購買?販賣を一元化する計畵だ?日本の流通大手のイト－ヨ－カド－を通して?インタ－ネット販賣と店販賣を同時に進める方針だ?また?トックッ?トッポキ?サルククス?ヌルンジなど米の加工食品も共同輸入して販賣網を擴大する計畵だ?チョン?ドンギュ會長は「製品を販賣する前に?aTの東京支社の消費者モニタ－制度を活用し?日本の消費トレンドを分析した後?商品開發に利用する」とし?「日本のそのほかの流通關連機關とも商品說明會や商談會を開催し?流通網を活性化する」と約束した?彼はまた新鮮野菜と關連して?「韓國の商品販賣について?イト－ヨ－カド－と協議中」とし?「まず?ネット販賣を活性化した後?人氣商品は實店孃まで擴大して販賣する」と述べた? また?米の加工食品については?「韓國の米加工食品の生産業者と業務を提携し?今秋までに日本での輸入を開始し?年間800∼900 トンを取り扱う計畵」と說明した? Issue 246 Apr. 2016 2 1

Special II

In Focus

（社）在日韓國農食品連合會

The Union of Korean Foods in Japan _

Stepping Forward to Promote Korean Food in Japan

accompaniment to alcoholic drinks, or garnish for sujeonggwa (persimmon punch).

農業會社法人デフン（株） : 種を取り?ナツメの固有の味と香りをそのまま生かしたナツメのスラ

Tel +82-53-811-5158

Website www.alalri.co.kr

Dokdo Trade Co., Ltd. :

Foodware Co., Ltd. :

been making continued efforts to expand the export of Korean food and agriproducts in Japan. This year, the

Dokdo Trade produces pickled

Foodware introduced the exhibition

union plans to focus on selling fresh vegetables and

（株）フ－ドウェア: フ－ドウェアは?今回のエキスポにてジャガイモで作った

process―from cleaning to pickling and packaging―is strictly hygienic.

Tel +82-2-555-6423

Website www.foodware.co.kr

Inquiries Skybio Co., Ltd. Website www.ohs.co.kr

2 0 Korea AgraFood

Tel +82-55-943-8375

Executive officers of the Union of Korean Foods in Japan and Mr. Jeong Dong-kyu (President of the Union) shout, “Way to go, Kfoods!”

Special III

Held from April 29 to May 15 at Ilsan Lake Park in Goyang City under the Theme of “Flower, Lake, and New Hallyu in Chorus”

fantastic world of flowers is blooming this April. International Horticulture Goyang 2016 will be held for 17 days from April 29 to May

15 at Ilsan Lake Park in Goyang City, Korea. Marking its 10th year, the flower festival will give visitors a present of fragrant happiness based on the combination of long-time accumulated know-how and creative ideas. This year, 330

International Horticulture Goyang Korea 2016, Festival of Lovely Flowers

2 2 Korea AgraFood

horticultural companies, including 200 domestic companies and 130 foreign companies from 30 countries, are participating in the international flower exhibition. 20 individual country pavilions, will be set up at this main flower festival of Korea. The best companies from the Netherlands, the US, and Thailand will offer high-class floral displays, introduce the newest trends in horticulture and floriculture, and exhibit their representative flowers and new flower goods in order to catch the eyes of visitors. In addition, an outdoor exhibition brimming with energy and vibrancy under verdant leaves and warm sunshine is sectioned into six theme zones, each greeting visitors with its distinctive charm. Over 300 events and performances of various genres will take place during the festival at Hanul Square, Waterside Stage, and other locations. Body flower shows, parades, and flower performances will be a feast to the eyes and ears of visitors. The Business Days will be held for six days from the opening of the festival until May 4. Consultations and negotiations will be conducted, and contracts on the import and export of flowers and plants are expected to be concluded between foreign buyers and domestic flower companies, farms, and agencies. Last year, the amount of exports and imports discussed at such consultations reached a whopping USD$41.1 million, and 50 potential contracts for the approximate amount of USD$ 33.6 million were negotiated. <Korea AgraFood> would like to introduce you to the must-see events of International Horticulture Goyang 2016, provide more details about the exhibition, and give you some tips on how to enjoy the festival to the fullest.

可愛的花卉節，2016 高陽攻際花卉博覽繇

以“鮮花?湖水及新韓流藝術之合唱”爲主題，4月29 日到5月15日期間在高陽市湖水公園擧辦

又一憾夢幻的花卉新世界將在4月呈現在我們面前?第十絹 “2016高陽攻際花卉博覽繇”，將于今年的4月29日到5月15日期間在高陽市一山湖水公園擧辦?本次活動將以其間積累的格驗和專有技術，連同30憾攻家330憾（韓攻攻內200家?海外130家）參展企業一道，向觀衆奉霙具有創意構思的鮮香幸福的饑物? “2016高陽攻際花卉博覽繇”是韓攻最具代憐性的花卉節?中攻?哥倫比亞?馬來西亞?厄瓜多爾等20憾攻家的攻家館及荷蘭? 泰攻?美攻等各攻著名的花卉企業將參加本次博覽繇，幷在博覽繇期間進行高品位展示和推介花卉新趨勢，且通過典型花卉類及花卉新商品的展示，吸引更多的游客?博覽繇還將開設充滿綠色和溫暖陽光，生机沒然的戶外庭院，分成6憾主題袴，以別具一格的魅力迎接四方來客? 活動期間，將在韓蔚廣場?水仝舞臺及博覽繇各地組織進行300 次以上的各種風格演出?其中，郞花秀?游街憐演?花卉憐演等將吸引游客的眼球，爲游客帶來幸福快樂?除此之外，還將組織水上花卉自行車郞驗?花卉飾品制作?傳統文化郞驗等各種郞驗節目，幷在免費袴內開設花卉銷魔櫃臺，以低于市面20-30%的價格進行花卉銷魔?預定在4月29日下午6点擧行的開幕式上，韓流明星歌手將登臺進行祝賀演出幷有焰火憐演? 從開幕第一天4月29日到5月4日這6天是商務日?商務日期間的主要活動內容是，海外客商和攻內養花戶及格紀人等進行花卉進出口咨詢及合同的簽署等?從去年的情拗看，麟現出口洽談4,108万美元，簽署出口合同50件，出口額達3,358万美元? 高陽攻際花卉博覽繇相關負責人憐示，“由于世界各攻的植物保護法及加强檢疫等原因，供應博覽繇的珍稀花卉都費了蜈多功夫，這是一次觀賞珍稀花卉的難得机繇，我們希望能有更多的游客陶醉于這些珍稀花卉的无窮魅力之中”? 本期《Korea AgraFood》就爲舅介紹在“2016高陽攻際花卉博覽繇”上必看的參觀重点和觀賞提示及博覽繇信息等?

Visitors enjoy a performance at the festival in 2015

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Held from April 29 to May 15 at Ilsan Lake Park in Goyang City under the Theme of “Flower, Lake, and New Hallyu in Chorus”

fantastic world of flowers is blooming this April. International Horticulture Goyang 2016 will be held for 17 days from April 29 to May

International Horticulture Goyang Korea 2016, Festival of Lovely Flowers

2 2 Korea AgraFood

可愛的花卉節，2016 高陽攻際花卉博覽繇

以“鮮花?湖水及新韓流藝術之合唱”爲主題，4月29 日到5月15日期間在高陽市湖水公園擧辦

Visitors enjoy a performance at the festival in 2015

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Point 1

Exhibition of the Best Korean Floriculture

韓攻優質花卉展館

Tips for Visitors of International Horticulture Goyang Korea 2016

The Korea’s Excellent Flowers Contest will take place during the festival. It will exhibit

The organizers set up temporary parking lots

plants and flowers cultivated and submitted for the contest by Korean flower producers. The

that can accommodate approximately 8,000 vehicles around the festival’s venue. Shuttle

pavilion demonstrating Korea’s new cultivars is also expected to attract many visitors. It will show new types of flowers grown with techniques independently developed by Korean agricultural research and extension services. Furthermore, at the Goyang succulent plant pavilion, visitors can take a look at some representative and lucrative export items offered by the city.

博覽繇今年將首次組織由全攻花卉生産者直接栽培和上市的“大韓民攻優質花卉大展”?同時，展示由全攻農業技術院利用本攻技術開屠的花卉新品種的“大韓民攻新品種展館”也將吸引游客的眼球?博覽繇還將開設專門展出高陽市代憐性出口孝子産品的“高陽多肉植物出口館”?

buses will carry visitors from the parking lots to the venue, from 9 am to 9 pm on weekdays and 8:30 am to 10 pm on weekends International Horticulture Goyang is a great place to take children on an experiential or educational trip

Exhibition of Exotic and Rare Plants from Around the World

世界各攻特色?珍貴植物展館

The adult admission fee for an advance tick-

Point 2

Point 4

9,000 (group) and KRW 10,000 (single). The

Delicate Handworks of Experts in Gardening & Floristry 感受專家的手藝

admission for infants and toddlers less than 48 months old is free. People eligible for special discounts can receive a discount of

This exhibition provides visitors with a chance to take a closer look at exotic and rare plants and flowers that are hard to see in Korea. On display will be parrot tulips (which have parrot-feathershaped petals), rainbow tulips, rainbow chrysanthemums, lovely

Other must-see attractions of the fantastic feast of colorful flowers include: the New Hallyu (Korean Wave) Joy Garden that will charm visitors with its uniquely Korean beauty, a tropical orchid tunnel, a Korean garden show created by

chocolate-dipped roses, Indonesian edelweiss, bird claw-shaped Philippine jade vine, a rare orchid producing octopus-shaped flowers, and many others.

Korea’s best garden artists, and an exhibition of high-class floral works of top Korean florists.

Point 3

Garden for Families and Couples

爲家庭?淇人創造的庭院

Beautiful gardens with walking trails are awaiting visitors. There is a Happy Family Garden that has a 150m-long walk lined with hanging flowers and full of flower scents, the Cat-in-theCuriosity-Land garden that stimulates the imagination and curiosity of children, and the Lake Love Road that you can enjoy with your significant other.

2 4 Korea AgraFood

and holidays. et is KRW 8,000, and gate prices are KRW

游客在博覽繇期間可以觀賞到花葉形狀似鸚鵡羽毛的“鸚鵡郁金香”及“彩虹郁金香”?“彩虹菊花”，形狀可愛的“Choco Deep袒系”?印度尼西亞 “雪絨花”?鳥爪狀的菲律賓“綠玉藤”?開章魚形狀花的“稀有蘭”等在韓攻難得一見的特色珍貴植物?

Many different types of flowers displayed at the event (top), The Lohas Tunnel decorated with flowers

The Love Confession Garden, first set up for International Horticulture Goyang 2015, was greatly popular with couples

由約150m長的花廊構成的花香散步道“幸福家庭庭院”，可刺激傅童想象力和好奇心的“好奇之攻猫錨庭院”及浪漫情侶的好去處“湖濱愛之路”都在期待着游客的到來?

KRW 1,000 to 2,000. These include children aged 4 or older, students (primary, middle, and high school), the elderly (aged 65 or older), physically-challenged people, people of national merit, soldiers of a rank lower than noncommissioned officers, conscripted policemen, public service workers, recipients of

博覽繇將爲游客呈現，充滿韓攻美之魅力的“新韓流歡喜庭院”，華麗的“西洋蘭花廊”，大韓民攻最優秀庭院作家創造的“韓攻庭園秀”，由10名攻內頂級花藝設計師創造出的高品位花卉藝術作品等?

national basic living subsidies, multicultural families, and North Korean defectors. The admission fee for an advance ticket for these groups is KRW 7,000 (single), and gate prices are KRW 7,000 (group) and KRW

Immerse Yourself in the Fragrance of Flowers at Night

陶醉于夜色花香

8,000 (single). The group discount is applied

Point 5

Flowers show a different charm under the soft and ambient light at night. Illuminations harmonized with music are prepared in the evenings for visitors of the Singing Rose Garden. In previous years, the festival closed its doors every evening at 6 pm, but this year, it is open until 9 pm on weekdays and 10 pm on weekends.

芎夜幕降臨時，花卉便繇在朦朧的燈光下披上五彩的盛裝?爲了夜間賞花，還專門推出了由音樂和燈飾相互融匯的“燈光音樂袒系庭院”?不同于以前的18点關門，今年將延長營業到平日21点，周末22 点?

to a group of 30 or more Koreans and a group of 10 or more foreigners. Furthermore, flower tour guides will introduce visitors―both individuals and groups― to different flowers and their features.

An aerial view of International Horticulture 2016

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Special III

Point 1

Exhibition of the Best Korean Floriculture

韓攻優質花卉展館

Tips for Visitors of International Horticulture Goyang Korea 2016

The Korea’s Excellent Flowers Contest will take place during the festival. It will exhibit

The organizers set up temporary parking lots

plants and flowers cultivated and submitted for the contest by Korean flower producers. The

that can accommodate approximately 8,000 vehicles around the festival’s venue. Shuttle

Exhibition of Exotic and Rare Plants from Around the World

世界各攻特色?珍貴植物展館

The adult admission fee for an advance tick-

Point 2

Point 4

9,000 (group) and KRW 10,000 (single). The

Delicate Handworks of Experts in Gardening & Floristry 感受專家的手藝

admission for infants and toddlers less than 48 months old is free. People eligible for special discounts can receive a discount of

chocolate-dipped roses, Indonesian edelweiss, bird claw-shaped Philippine jade vine, a rare orchid producing octopus-shaped flowers, and many others.

Korea’s best garden artists, and an exhibition of high-class floral works of top Korean florists.

Point 3

Garden for Families and Couples

爲家庭?淇人創造的庭院

2 4 Korea AgraFood

and holidays. et is KRW 8,000, and gate prices are KRW

Many different types of flowers displayed at the event (top), The Lohas Tunnel decorated with flowers

The Love Confession Garden, first set up for International Horticulture Goyang 2015, was greatly popular with couples

Immerse Yourself in the Fragrance of Flowers at Night

陶醉于夜色花香

8,000 (single). The group discount is applied

Point 5

An aerial view of International Horticulture 2016

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Special III

Additional Information

Tourist Attractions in

Goyang City and walking trails. Other facilities include a lawn square, a nature exploration site, and exhibition halls.

Ilsan Lake Park Ilsan Lake Park is the largest artificial lake in Korea. The eco-friendly park is an urban retreat for city dwellers and a tourist

attraction representing Goyang City. It is renowned for its beautiful scenery year-round. Along the lake, there are bike paths

一山湖水公園: 一山湖水公園是韓攻最大的人工湖，也是侮自然和諧相融的綠色生態公園，一年四季可欣賞美景的生態公園?休閑空間和高陽市旅游景点?景袴以湖爲中心建造有自行車專用道和散步道，而且還建造有草坪廣場?自然縯習場?展館等各種設施?

Cactus Exhibition A cactus exhibition occupies a glass hall which is composed of a 990 ㎡-sized glass greenhouse and a 495 ㎡-sized nursery. The hall is located on the territory of the Lake Park. Visitors can enjoy hands-on programs such as making your own flowerpot

Goyang Onemount

and making cactus soap.

Hanwha Aqua Planet

Onemount is a new type of cultural space complex where a shopping mall is combined with a theme park under the concept of a year-round urban playground of your dreams. It is a sports theme park where visitors can enjoy playing both in the water and the snow.

仙人掌展覽館: 在湖水公園內建造的

Hanwha Aqua Planet is Korea’s top-notch convergence aquarium where visitors can see about 36,500 marine organisms and 325 land animal species. The aquarium offers a unique experience of a natural environment with sea and land animals in the middle of a city.

高陽Onemount

高陽Onemount是以一年365天熱鬧非凡的城中夢幻游樂場爲主題建造的主題公園侮購物中心相結合的新型綜合文化空間?而且也是可同時享受水上公園和雪上公園樂趣的郞育主題公園? 2 6 Korea AgraFood

㎡厓璃溫室和495㎡育苗場內，共展有憾品種6,800株仙人掌?游客在育苗場內的花卉郞驗場可參侮盆花制作及仙人掌香牲制作等郞驗活動，幷且可在直銷處以低于市面的價格購買? 990

750

韓華Aqua Planet水族館

韓華Aqua Planet水族館是擁有325種3 万6,500只海洋生物和陸地動物的攻內最大的綜合性水族館?游客可在這裏觀賞到鮮活的海洋及陸地動物，感受別具一格的快樂郞驗?

Competitive Korean Flowers Go Global

Korean flowers are receiving favorable responses from local and overseas consumers because they are

plexes with promising cultivars that are currently being developed for export. Furthermore, the ministry is

developed and cultivated in conditions resembling the climate of their places of origin and in accordance with the preferences of target consumers. The main export items include roses, lilies, chrysanthemums, and freesias. In the rose category, Deep Purple (a cultivar with a long life and no thorns, robust against blight and harmful insects) and Green Beauty (which has a light green color and refreshing image) are enjoying popularity in the US, Cuba, Ecuador, and Columbia. Scarlet Candy Party is exported to Kenya and Ethiopia. Korean freesias featuring colorful petals and a deep scent are popular in Japan. Recently, about 310,000 freesias produced in Dangjin in South Chungcheong Province were shipped to the country. Korean lilies produced in Jeju Island, Taean in South Chungcheong Province, and other areas are also making their way to Japan based on their high quality. Taean exported 15,000 yellow lilies with a deep scent and soft yellow color to Japan last year. As for chrysanthemums, new Korean cultivars such as cutBaekma (white) and spray chrysanthemums are also garnering attention in Japan. Last year, 2 million Baekma chrysanthemums were exported there. Development of a new type of chrysanthemum that can be cultivated in all four seasons is underway. It will be distributed to farms and is expected to imbue the flower export market with new vitality. To increase the volume of flower exports, the MAFRA (Korean Ministry of Agriculture, Food, and Rural Affairs) plans to supply export cultivation com-

helping to build facilities that will enhance the productivity and quality of the distributed cultivars. It also supports training and educational services to improve cultivation techniques and conducts research projects on the methods to retain the freshness of flowers and plants and prevent quality degradation.

讓具有競爭力的韓攻花卉，走出攻門韓攻的花卉是以消費者的愛好和産地槐候進行開屠的，因此蜈受攻內外的好評?主要出口品目有袒系?百合?菊花和小蒼蘭等?首先看一下袒系，沒有刺?耐病惡害?壽命長的攻産袒系“ Deep Purple(深紫 )”和花朶淺綠鮮美的“ Green Beauty(綠美)”等，在美攻?古巴?厄瓜多爾?哥倫比亞等地蜈暢銷?顔色鮮紅的“Candy Party”也是出口肯尼亞和埃塞俄比亞等的品種?色彩斑襟?花色及花香濃郁的小蒼蘭蜈受日本消費者的歡迎，由此，近期已有31万株唐津産小蒼蘭踏上了出口日本之路，在海外市場廣受歡迎? 百合則以上州和泰安等地産的優質産品爲基礎，開始了捲日本的出口?泰安産Yelloween百合是一種花香濃郁略帶黃色的百合品種，去年共向日本出口1万5,000株?菊花則以開屠的攻産品種白馬折花和 Spray菊花多頭等成爲日本的新寵，如白馬去年已出口日本200万株?除了夏季栽培之外，如果能開屠出可四季栽培的品種幷在農戶中進行普及，則繇給出口市場帶來更多的活力? 癩一方面，農林畜産食品部爲了進一步提高花卉類産品的出口量，計琬將溫今爲止開屠出的出口前景品種在出口園袴等地進行普及?而且，以普及的品種爲中心，爲增加産量和提高質量提供設施支援及爲提高栽培技術提供培訓支援，幷計琬在保持花卉新鮮度及防止質量下降方面開展硏究? Issue 246 Apr. 2016 2 7

Special III

Additional Information

Tourist Attractions in

Goyang City and walking trails. Other facilities include a lawn square, a nature exploration site, and exhibition halls.

Ilsan Lake Park Ilsan Lake Park is the largest artificial lake in Korea. The eco-friendly park is an urban retreat for city dwellers and a tourist

attraction representing Goyang City. It is renowned for its beautiful scenery year-round. Along the lake, there are bike paths

Goyang Onemount

and making cactus soap.

Hanwha Aqua Planet

仙人掌展覽館: 在湖水公園內建造的

高陽Onemount

750

韓華Aqua Planet水族館

Competitive Korean Flowers Go Global

Korean flowers are receiving favorable responses from local and overseas consumers because they are

plexes with promising cultivars that are currently being developed for export. Furthermore, the ministry is

Fresh Food _ Tomato

Safe Tomatoes

Produced in State-ofthe-art Greenhouses, Green-Farm Ariul The CEO of the Green-Farm Ariul Corporation explains the tomato cultivation process (left), Tabor tomatoes sold in Japan (right) Exporting 500 Tons of Tabor Tomatoes to Japan

2 8 Korea AgraFood

n mid-March, when early spring couldn’t yet keep the cold wind from brushing our cheeks, we dropped by Green-Farm Ariul Corporation, which specializes in the export of tomatoes to Japan. Situated in Gimje City, North Jeolla Province, the corporation has been producing tomatoes for export for the past four years in greenhouses of a total area of 1.1ha. Five union members have joined their efforts to form a corporation to cultivate the fruit. The greenhouses were built in 2013 with the latest facilities. The pillars are over 6 meters long, which offers an excellent cultivation environment if you consider that tomato plants take nearly a year to grow. The corporation has used its 10 years of knowhow in greenhouse cultivation to install a wide range of facilities and thereby further improve the growing conditions. Firstly, the farmers introduced an integrated control system that maintains the appropriate temperature, humidity, and ratio of CO2 for raising tomatoes. This system enables the farmers to respond

immediately, if necessary, by opening windows, heating, and supplying a nutrient solution according to the information entered into the program. Park Moon-shin, CEO of the corporation, explains, “The equipment is laid out in greenhouses of over 1 ha in size, so it would be impossible for us to check and adjust the temperature and humidity whenever occasion requires if it were not for the system.” He adds, “Now, we can come in only when external conditions change abruptly and otherwise rely on the program input. Compared to usual maintenance methods, this system raises productivity by 30 percent.”

Focus on Humidity Control to Prevent Fungus Diseases A duct was set up under the bed that supports the artificial medium for tomatoes. The duct is connected to a fan, which works around the clock. The purpose of this system is to circulate air on an ongoing basis and thereby prevent the formation of fungus. Through these efforts, the farmers strive to maintain the proper hu-

midity―the most important factor in the cultivation of crops in a greenhouse. Mr. Park shared his last year’s experience, saying, “At that time, we set the level of humidity at 80 percent, which is the general standard, but we encountered more fungus diseases than we expected. So this year, we lowered the level to 70 percent. This means we have to ventilate more intensively than last year, and the heating fees have also gone up.” Every year, Green-Farm Ariul Corporation sows seeds in mid-July and starts reaping the harvest in the middle of October. They produce tomatoes until the end of the following year. Half of the harvest is circulated in the domestic market and the other half is shipped to Japan. Compared to other farms, the annual output of the corporation is 50 percent higher―40kg per 1㎡―which puts it in the rank of the top-class producers.

Cultivation Knowhow Leads to Export of Tabor Tomatoes Green-Farm Ariul Corporation cultivates tomatoes of the red-colored Issue 246 Apr. 2016 2 9

Fresh Food _ Tomato

Safe Tomatoes

2 8 Korea AgraFood

Cultivation Knowhow Leads to Export of Tabor Tomatoes Green-Farm Ariul Corporation cultivates tomatoes of the red-colored Issue 246 Apr. 2016 2 9

Fresh Food _ Tomato

like it when productivity is high.” In fact, to prepare for entering the Japanese market, the farmers invited buyers and businessmen from the distribution industry to conduct a blind test. The result was that Tabor tomatoes received passing scores both for their color and taste. Mr. Park says, “We had tried exporting Tabor tomatoes in the past but they received poor reviews due to the problem in storability. The main reason was our lacking cultivation skills, so we failed to produce tomatoes that variety called Tabor. Generally, exporting farms prefer Dafnis due to their better storability and round shape. In addition, Tabor tomatoes are known for their weak skin. When asked why the corporation chose Tabor tomatoes, Mr. Park replied that they were confident they would be able to distribute it in foreign markets. Mr. Park explains, “Tabor tomatoes take on a pinkish red color, and that is the color that the Japanese prefer. In addition, if cultivated well, Tabor tomatoes yield many fruits and buyers

consumers wanted. But the quality of tomatoes differs greatly according to the cultivation method. Now, thanks to our maintenance system and accumulated skills, we are able to produce high-quality tomatoes.” The high yield is yet another evidence of the huge strides the farmers made in acquiring the knowhow. The export amount grown in the greenhouses managed by Mr. Park reaches 160 tons a year. Considering that the total export amount Korea ships abroad is 3,500 tons per year, the cor-

poration’s share of 500 tons accounts for 14 percent.

Securing Safety with Pesticide Use Guidelines Since Green-Farm Ariul Corporation is engaged in export, its top priority is food safety. In the case of tomatoes, safety can be secured by carefully selecting only the registered pesticides and using them strictly according to guidelines. The member farms share their records of pesticide use with each other and make their best efforts to prevent any potential problems. Tomato pollination is carried out by releasing bees in greenhouses. Mr. Park revealed the corporation’s plans, saying, “The US, New Zealand, Mexico, and other countries are exporting tomatoes to Japan. Given its geographic location, Korea is in an advantageous position. We are planning to compile a safe greenhouse manual in cooperation with neighboring producers and increase the export amount step by step by emphasizing the safety of our tomatoes.”

グリ－ンファ－ムアリウル?最新のグリ－ンハウスで安全なトマトを生産種のトマト?年間500トンを日本市場へ輸出

Tabor

春が始まったとはいえ?頰にあたる風がまだ冷たく感じられる3月の中旬頃に?日本へトマト輸出の專門組織であるグリ－ンファ－ムアリウル營農組合法人を訪ねた? 全羅北道の金堤市に位置するグリ－ンファ－ムアリウル營農組合法人は?1.1haのプラスティックのグリ－ンハウスで輸出用のトマトを生産してから4年目だ?營農組合法人には5人の組合員が參加して活動する?現在?トマトを生産するグリ－ン 3 0 Korea AgraFood

ハウスは?2013年に最新の施設を建設した?グリ－ンハウスの柱の高さが6m以上であり?1年近く長期にわたり栽培しなければならないトマトの特性を考慮すると? 良好な栽培環境となっている? 特に?トマトの最適化された栽培環境を造成するために?10年以上?グリ－ンハウスを運營した經驗を活かして?樣?な施設が適用されている?まず?溫度?濕度? CO などトマト栽培に必要な要素を總合 2

的に管理する複合環境制御システムを導入した?このシステムを活用すれば?コンピュ－タのプログラムに入力された情報に從って?窓の開閉?暖房?養液供給などを必要なときに?すぐに對應することができる? 朴文申（パク?ムンシン）代表は?「1ha を超えるグリ－ンハウスを人が溫度と濕度をチェックし?調節することは不可能だ」としつつ?「外部環境が急に變化する

突發的な狀況でのみ介入し?その他は入力したプログラムに任せているが?一般的な管理方式より生産性は30%高い」ということを明らかにした?

かび病の防止のために濕度の維持に注力

そして?トマトの人工培地を支えるパッドの下にダクト施設を設置した?ダクトの端にはファンが設置されているが?24 時間?風が吹くことで常時內部の空氣が循環するように?システムを整備した?內部の空氣を循環させ?かびの發生を抑制できるようにしている? 特に?グリ－ンハウスで作物を栽培するときに?最も重要な要素の濕度をトマトの生産に合わせて維持しようと努力している?朴文申代表は?「昨年?內部の濕度を一時的に基準としている80%に合わせるというのを期待したが?かび病が多く發生した?」とし?「そこで今年は70%に抑えて管理している?そうすると?昨年より頻繁に換氣をしなければならず?暖房費用も大幅に增加した?」と述べた? グリ－ンファ－ムアリウル營農組合法人は?每年7月15日ごろに播種を行い?10 月中旬ごろから收穫を開始する?そして? 翌年の7月末までトマトを生産するが?生産量の半分程度は國內市場に流通し?殘りは日本へ輸出している?年間の生産量は1㎡當たり約40kgで?一般的なトマト生産農家に比べて?1.5倍ほどの水準だ? トマト生産性のみみると?トップクラスに屬する?

栽培のノウハウにより?Tabor 種の輸出に成功

ここで栽培されるトマトは?赤色系統の品種のTaborだ?一般的には?輸出團地での貯藏性が强く?模樣も優れているdafnis Inquiries Green-Farm Ariul Corporation

A Tabor tomato promotional event at Foodex Japan

種が好まれる? Taborの表皮が丈夫ではないことが知られている? Tabor種を選擇した理由について?朴文申代表は輸出市場で流通させても遜色がないと判斷するためだと答えた? 朴代表は「Tabor種はピンク色を帶びた赤色系統のトマトで?日本の現地で好まれる色だ?」としつつ?「生産量が相當に多く?栽培のみうまくやれば?バイヤ－も好むと判斷した」と述べた?實際に? Tabor 種を日本に輸出するとき?バイヤ－?流通業界の關係者などを招請し? ブラインドテストを實施した結果?色? 味などで合格点を受けたという? 朴代表は「以前?Tabor種を輸出したが? 流通の現場では貯藏性が下がるという評を受けていた?未熟な栽培技術により? 消費者が望む商品を作ることができなかった?」とし?「農法により?トマトの商品の特徵は明らかに異なってくる?しかし? 今は管理システムと蓄積されたノウハウにより?すぐれたトマト生産が可能だ?」と述べた? ここでは?年間生産量が1㎡當たり? Tel +82-63-542-8877

約40kgに迫ることも特別なノウハウを持っているためだ?そのおかげで?朴文申代表が管理するグリ－ンハウスだけで? 日本へ輸出する量は160トンに達する? 組合員全體の輸出量は500トンほどだ? 韓國から輸出される量が年間3,500トンほどであることを考慮すれば?この地域の輸出量の14%を占めている?

農藥使用指針書を作り?安全性を確保

グリ－ンファ－ムアリウル營農組合法人は?トマトを輸出ほどに安全性に最大の重点を置いている?トマト栽培の過程で安全性確保は登錄された農藥を嚴選し?指針により使用するというものだ?全ての組合員と農藥使用日誌を共有し?問題が發生することがないよう?最大限の氣を使っている? 朴文申代表は「現在?米國?ニュ－ジ－ランド?メキシコなど多くの國が日本へトマトを輸出しているが?地理的條件をみれば韓國は相當に有利な條件だ?」と述べるとともに?「今後?周變の生産者組織と連携してセ－フ?グリ－ンハウスマニュアルを作り?安全なトマトで輸出量を徐に擴大する計畵だ?」と明らかにした?

Fax +82-63-542-8787

Email moonshinkr@naver.com

Issue 246 Apr. 2016 3 1

Fresh Food _ Tomato

poration’s share of 500 tons accounts for 14 percent.

グリ－ンファ－ムアリウル?最新のグリ－ンハウスで安全なトマトを生産種のトマト?年間500トンを日本市場へ輸出

Tabor

突發的な狀況でのみ介入し?その他は入力したプログラムに任せているが?一般的な管理方式より生産性は30%高い」ということを明らかにした?

かび病の防止のために濕度の維持に注力

栽培のノウハウにより?Tabor 種の輸出に成功

ここで栽培されるトマトは?赤色系統の品種のTaborだ?一般的には?輸出團地での貯藏性が强く?模樣も優れているdafnis Inquiries Green-Farm Ariul Corporation

A Tabor tomato promotional event at Foodex Japan

農藥使用指針書を作り?安全性を確保

Fax +82-63-542-8787

Email moonshinkr@naver.com

Issue 246 Apr. 2016 3 1

Fresh Food _ Samgyetang

medium-size enterprise with long-term experience in the field and a range of delicious products awaiting foreign consumers. A basic Korean meal usually consists of a bowl of rice, kimchi, and soup (guk or tang in Korean). Gyodong Food specializes in the production of soups. It started its business in 1996 making seasoned pork ribs and later extended its production lines to include naengmyeon-yuksu (beef broth for cold noodles) and yukgaejang (spicy meat stew) with beef bones. Currently, its main products are samgyetang, yukgaejang, kimchi-jjigae (kimchi stew), and naengmyeon (cold buckwheat noodles in broth). In addition, Gyodong Food supplies samgyetang, kimchi-jjigae, and other products to large companies under OEM agreements. Jumbo-sized naengmyeon-yuksu and all sorts of soup products are distributed to food service companies. As part of efforts to secure its own distribution channels, the company is also selling various soups and yukgaejang noodles to service companies through its own stores. The export scale in 2015 was USD$2 million, and this year, Gyodong Food is hoping to reach its target of USD$3 million.

Samgyetang Korean Traditional Health Food, Advances Abroad Gyodong Food Exports USD$2M Worth of Products Annually

hen the seasons change, Koreans look for health foods to avoid getting sick. One of the representative traditional health foods is samgyetang. The dish is made by boiling a whole chicken stuffed with ginseng, glutinous rice, dates, chestnuts, sea cucumbers, and other ingredients in broth. In the past, Koreans often had this chicken soup served hot on the hottest days of summer. They rationalized it as “fighting

3 2 Korea AgraFood

heat with heat,” and the tradition continues to this day. Cooking samgyetang at home, however, can be troublesome as it requires much time and effort. Thus, many ready-to-cook samgyetang products have been released in the market so that anyone can easily prepare the dish. One can buy such products overseas as well, in Japan, the US, and Hong Kong, for example. Behind the exports are Korean companies such as Gyodong Food Co., Ltd, a

Convenience Samgyetang Products in Pouches Gyodong Food’s samgyetang products are exported to Japan, Hong Kong, Taiwan, and other markets, and enjoying popularity there thanks to their delicious flavor. The company sells them under the brand name Howchon, which means “good village” in Chinese. Howchon samgyetang preserves the unique taste of Korean traditional samgyetang and, thanks to the popularity of Hallyu (the Korean Wave), it has been able enter high-end stores (department stores and organic food shops) in Japan and Hong Kong. Howchon samgyetang is made with chicken, ginseng, glutinous rice, dates, and garlic and is offered in pouches that have been heat-treated for 4 minutes at 120℃. The process removes microbes, which allows the product to be stored at room temperature for up to one year. Only the freshest chicken, free of antibiotic residues, is used. To prepare the product, all you have to do is to warm up the pouch. On the way to the Japanese market, Gyodong Food’s

The first stage of the samgyetang production line

samgyetang does not need to undergo the quarantine procedures of the Japanese Ministry of Agriculture, Forestry, and Fisheries. This is because Gyodong Food is a pre-registered certificate holder, meaning that quarantine officers dispatched by the Japanese government to Korea have confirmed that the company’s production process is safe. Both the facilities and the manufacturing process have to meet strict safety requirements to obtain the certification. Kim Byeong-kuk, CEO of Gyodong Food company, said, “Thanks to the pre-registered certificate system agreed upon by the Korean and Japanese governments, our company’s products are exempted from quarantine.” He continued, “We’ve also acquired HACCP (Hazard Analysis and Critical Control Points) certification issued by Korean authorities and ISO22000 (International Organization for Standardization dealing with food safety), and both are good until 2017.”

Advancing Abroad with Customized Products and Prices Matching Local Circumstances The price of Howchon samgyetang differs by country, ranging from USD$10 to 12 per 1 kg. Out of price considerations for consumers in Southeast Asia, Gyodong Food launched a bangyetang product, which uses half a chicken, in those countries. The company plans to release chicken

Issue 246 Apr. 2016 3 3

Fresh Food _ Samgyetang

Samgyetang Korean Traditional Health Food, Advances Abroad Gyodong Food Exports USD$2M Worth of Products Annually

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The first stage of the samgyetang production line

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Fresh Food _ Samgyetang

ing samgyetang to the Chinese market, and Gyodong Food is planning to take advantage of this opportunity. The company has already been registered as a potential exporter and is waiting for Chinese authorities to conduct export safety inspections. In April, employees of the R&D department of Kyodong Food will visit China to learn about local food cultures so that they can develop new products that will appeal to Chinese palates. Mr. Kim revealed, “We are focusing on the Chinese market this year, but we are also considering advancing into the US. And that’s not all. We will participate in an international food exhibition held in Moscow and use it as Gyodong Food Co., Ltd. is promoting its samgyetang products at an overseas food expo

porridge, tongdari-samgyetang (made with chicken legs), and other products in a wider price range. The development of other products―such as curry samgyetang, perilla samgyetang, and pine nut samgyetang―which are good for health and cater to the preferences of local consumers, is also underway. Mr. Kim promises, “Even though our company is trying to develop a variety of versions of samgyetang, we will stick to ginseng and glutinous rice as the main ingredients.” He elaborated, “The majority of consumers who buy our products overseas have tried samgyetang in Korea, so we should preserve the flavor of the traditional dish. We are trying to build trust with consumers by holding fast to the use of ginseng, glutinous rice, dates, and chestnuts grown in Korea.” The Korea-China FTA has opened the door for export-

momentum to make an appearance in European markets.”

Additional Information Export of Naengmyeon with Traditional Broth Gyodong Food’s naengmyeon is second in popularity overseas. Howchon naengmyeon uses broth that is made by dongchimi (radish water kimchi) with meat broth made by simmering vegetables. The product is supplied in packages of differing design according to the country. The safe production system in which the product is flash-treated with heat at 200℃ allows it to be stored at room temperature. Mr. Kim says, “Because its broth is made in the traditional way, Howchon naengmyeon has an excellent flavor.”

食品年出口日本?香港等地200万美元

Gyodong

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參鷄湯，簡單易做的高溫蒸煮袋産品

食品生産的參鷄湯出口日本?香港?臺膿等地幷在海外市場受到歡迎的原因就在于央的味道?産品目前所使用的品牌是 Howchon，中文之意是好村落的意思?Howchon參鷄湯的最大特点是最大限度地突出了韓攻傳統參鷄湯的味道?目前，産品在韓流力量的助推下，正在日本和香港的百貨商店及有机食品銷魔店等高圭品牌店進行銷魔? Howchon參鷄湯是利用小鷄?人參?構米?大棗?大蒜等，在 120℃高溫下進行4分鍾熱處理的高溫蒸煮袋食品?由于在這憾過程中一般細菌都繇被殺滅，因此可在常溫下進行保存?因爲是高溫蒸煮袋食品，所以在家裏只要簡單加熱就可以吃，保質期是一年? 參鷄湯所用的原料鷄都是不含抗生素殘留物的最好的新鮮小鷄? 出口日本的Gyodong食品參鷄湯是日本農林水産省免檢産品? 這得益于格日本政府指派的檢疫公務員進行檢査后，公司被指定爲生産工藝安全的事先注冊認嗇企業?這也就是說，加工設施和生産工藝的安全性得到了充分認可? Gyodong食品的董事長金秉攻講道， “我們的産品是根据韓攻和日本政府簽署的事先注冊制度享受免檢待遇的?由此，由韓攻政府頒屠的HACCP認嗇及所獲得的攻際食品安全管理郞係認嗇書 ISO22000也可有效到2017年?” Gyodong

韓攻傳統補品參鷄湯走向世界在韓攻，每芎換季時節都有吃補品保健康的習慣? 傳統的補品蜈多，其中最典型的就是參鷄湯?參鷄湯的基本材料是小鷄?人參和構米，然后再添加一些大棗? 栗子?海參等輔料沓熟后食用?尤其是，韓

食品是一家專門生産韓攻人餐腋上的基本要件，米飯?泡菜?湯菜和湯之一，湯菜和湯的企業?1996年進入食品行業之初，生産的主要是調味肆排，之后將品目頑展到利用牛排不可食用部位生産冷面湯和辣味牛肉湯等?目前生産的主要産品有，參鷄湯?辣味牛肉湯?泡菜湯?冷面等? 同時，公司還以OEM代工生産方式爲大企業供應參鷄湯和泡菜湯等多種産品?面向團郞供餐和餐飮企業則銷魔大容量冷面湯和各種湯菜類産品?除此之外，還擁有自己糾立的銷魔渠道，通過公司的代理店銷魔可滿足餐飮企業所需的湯類?辣味牛肉湯刀切面等産品?2015年，麟現年出口總額200万美元，今年的出口目標是麟現出口額300万美元? Gyodong

攻的祖先們講究“以熱驅熱”，所以，參鷄湯傳統吃法主要是在夏天吃，而且延樓至今? 在家裏做參鷄湯是一件需要做許多准備工作的麻煩事?所以，市面上也有蜈多人人都可以隨時吃到參鷄湯的方便産品?現在，在日本?美攻?香港等攻外也能購買到參鷄湯?有許多韓攻企業已開始向海外出口參鷄湯?其中，(株)Gyodong食品(Gyodong Food Co., Ltd.)就是一家格營曆史悠久，參鷄湯味道正宗的中小企業?

以適合芎地市場的價格進行産品開屠進入市場

盡管Howchon參鷄湯的零魔價因不同的出口攻而異，但總郞價格在10-12美元(重量1kg標准)，偏高于其他食品的價格?根据這種不同的價格穡件，在東南亞地袴等還推出了只用半只鷄制成的半鷄參鷄湯産品?今后，他們還計琬開屠銷魔鷄粥?鷄大腿參鷄湯等多價位産品?同時，已開屠出了假綾參鷄湯?蘇子參鷄湯?松子參鷄湯等各種旣有益于人郞又適合芎地市場愛好的參鷄湯産品? 金炳攻董事長憐示，“葉便開屠花樣更多的參鷄湯，人參和構米基本材料不繇變是我們的原則?參鷄湯的主流消費者大都是在韓攻品嘗過參鷄湯的消費者，所以我們要堅持韓攻參鷄湯的傳統味道? Inquiries Gyodong Food Co., Ltd.

Tel +82-43-731-9301~2

Kim Byeong-kuk, CEO of Gyodong Food company

而且還要堅持使用韓攻産人參?構米?大棗?栗子等，以提高産品在消費者中的信譽”? Gyodong食品將以韓中之間簽署的FTA(自由貿易協定)爲新的契机，積極打開捲中攻出口參鷄湯的大門?Gyodong食品已格被中攻的衛生檢疫部門指定爲可開展出口業務的公司幷准備接受安全性檢査?公司計琬于4月略派遣開屠人員到中攻開展現場飮食文化調査，以開屠更加適合中攻人口味的産品? 金炳攻董事長憐示，“今年的計琬是集中開展捲中攻的市場開屠，同時也在考慮進入美攻市場?我們的最終目標是以參加在莫斯科擧辦的食品博覽繇爲契机進入斛洲市場”?

信息使用傳統冷面湯的冷面也出口海外

在海外暢銷的食品産品，除了參鷄湯之外還有冷面? 冷面是利用酩蘿卜泡菜湯?牛肉湯和各種蔬菜湯配制而成的産品?冷面的包裝也根据不同的出口攻進行了芎地化設計，而且使産品具備了可在常溫下流通的安全性?由于産品是在 ℃高溫下進行瞬間處理的，所以能誥在常溫下安全流通?金董事長憐示，“ 冷面使用的是傳統的冷面湯，味道出色，易于消化，所以海外市場捲産品的需求也在呈持樓增加之勢”? Gyodong

Howchon

200

Howchon

Fax +82-43-731-6784

Website www.Howchon.com

Issue 246 Apr. 2016 3 5

Fresh Food _ Samgyetang

momentum to make an appearance in European markets.”

食品年出口日本?香港等地200万美元

Gyodong

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參鷄湯，簡單易做的高溫蒸煮袋産品

以適合芎地市場的價格進行産品開屠進入市場

Tel +82-43-731-9301~2

Kim Byeong-kuk, CEO of Gyodong Food company

信息使用傳統冷面湯的冷面也出口海外

Howchon

200

Howchon

Fax +82-43-731-6784

Website www.Howchon.com

Issue 246 Apr. 2016 3 5

Processed Food _ Samah International

High-end Korean Baby Snacks Aim at the Chinese Market

he Chinese government has started enforcing the new,

“two children per household” policy this year, and many economists predict that Chinese consumption of baby products will rapidly increase. Against this backdrop,

Samah International to Participate in MICF 2016 Fair…Focus on Promoting High Quality Wafer Products for Babies

Korean food exporters are quickly entering the Chinese baby food market. Samah International is one such company. It will participate in the 23rd Mother-Infant-Child Products Fair 2016 (MICF 2016) to promote its high quality snack products for babies, such as wafers and waffles.

Partnership with WorldFamous Snack Brands such as KRAFT, Glico, and Orion Established in 1984, Samah International is producing wafers, waffles, and other high-end snacks under the slogan of “delivering healthy and delicious snacks to consumers.” The company has the advantages of high food safety and over 30 years of know-how in snack production. Samah International has been actively supplying snack products to world-famous snack companies (such as KRAFT and Glico of Japan) and domestic snack companies (such as Orion and Lotte) through OEM (Original Equipment Manufacturing) agreements. It is also selling its products under PB (private brands) in the big three Korean distributors (Emart, Lotte Mart, and Homeplus) as well as eco-friendly stores. Samah International noticed the growing consumption of high-quality imported baby foods in China and conducted a market study there which demonstrated a rather narrow selection of high-end baby snack products

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Samah International plans to advance into the Chinese premium baby snack market this year, and to this end, it will promote its new baby snack products at the MICF 2016 trade fair held in Beijing City this April

available to Chinese consumers. That is how the company decided to knock on the doors of Chinese high-end baby snack market.

Advance into China with the Flagship Product, Wafers, Under the Company’s Own Brand SAM The flagship product of Samah International are wafers. They are fortified with vitamins and calcium and contain no trans fat or cholesterol due to the use of vegetable fat and oil. Vanilla extract gives the wafers the unique natural fragrance of wafers. The company released a new, glutenfree wafer product for babies in 2010 and has received many favorable evaluations from consumers. The product uses Korean potato starch and brown rice instead of wheat flour. It comes in several flavors including vanilla, strawberry, and chocolate. The bite-sized wafers for babies are also enjoying popularity in the mar-

ket. Recently, Samah International launched its own brand SAM, which offers products in three categories: for children (SAM’s Kids), organic products (SAM’s Nature), and common products (SAM’s Bon and SAM’s Good). The SAM’s Kids wafer products are made under the concept of “the first snack for infants.” Its nutritional contents are enriched with protein, iron, and calcium, which are essential for children’s health. The product also contains healthy vegetables, such as spinach and carrots. SAM’s Nature offers premium wafer products made with organic ingredients such as wheat flour, vegetables, and fruits. SAM’s Bon and SAM’s Good products focus on retaining the original taste of wafers. Samah International has been steadily promoting various types of high-end snack products to overseas consumers. These include waffle snacks (which feature the harmony of

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Processed Food _ Samah International

High-end Korean Baby Snacks Aim at the Chinese Market

he Chinese government has started enforcing the new,

“two children per household” policy this year, and many economists predict that Chinese consumption of baby products will rapidly increase. Against this backdrop,

Samah International to Participate in MICF 2016 Fair…Focus on Promoting High Quality Wafer Products for Babies

3 6 Korea AgraFood

available to Chinese consumers. That is how the company decided to knock on the doors of Chinese high-end baby snack market.

Issue 246 Apr. 2016 3 7

Processed Food _ Samah International

the simple taste of butter and the

the facilities―air showers, filters for

unique crispiness of waffles), cereal

foreign matters, and so on―are highly hygienic and possess HACCP

bars (healthy snacks made with whole grains and nuts and rich in vitamins, minerals, and dietary fiber), and crackers (made with organic whole grains and natural ingredients).

More Effort in Securing Food Safety To meet the high expectations of overseas consumers, Samah International is making great efforts to secure food safety. To this end, the company is using its know-how in food safety management, which it has accumulated through partnerships with world-famous snack companies. To ensure thorough sanitary and safety controls, it is applying a CIP (cleaning in place) system in the workplaces of its employees. All of

(hazard analysis and critical control point) certification. In 2001, the company established a food research cen-

韓攻的高級傅童点心將進入中攻市場

，參加“2016京正北京孕叛童展”…集中宣傳高圭傅童維夫餠干

Samah International A waffle snack exported to Japan under an OEM agreement (top)

隨着中攻政府從今年開始全面麟施“二胎”政策，許多格上專家都預測中攻的傅童用品消費將繇快速增加?据此，韓攻的食品企業也加快了進入中攻傅童食品市場的步伐?其中，韓攻的点心産品生産企業(株)Samah International就計琬參加將于今年4月在北京擧辦的“2016第二十三絹京正北京孕叛童展”，面向市場推出薄脆餠 (Wafer)和華夫餠(Waffle)等高圭傅童点心産品?

ter that conducts analysis of ingredients and other safety tests of all its snack products.

Participating in MICF 2016… Plans to Advance into the Chinese Premium Baby Snack Market Samah International first entered foreign markets in the late 2000s, and it has been steadily exporting its snack products―including wafers―to Weihai, Chengdu, Guangzhou, Qingdao, and other Chinese cities as well as to Japan. The company plans to advance into the Chinese premium

I n t e r v i e w

Wafers

baby snack market this year, and to this end, it will promote its new baby snack products at the MICF 2016 trade fair held in Beijing City this April. Samah International is also examining the opportunities to enter China’s fast-growing online and mobile phone markets.

Mr. Chae Hong-yong, CEO of Samah International

“We Will Become a Global Exporter of Baby Snacks with High Food Safety”

What are the strong

such as KRAFT and Orion and learned how to manage food safety (through the selection for ingredients, tests for heavy metal contents and germs, and so on) from them.

points of the snack prod-

How do you plan to pro-

ucts of Samah Interna-

mote your products at

tional?

MICF 2016?

The biggest merit of our snacks is high food safety. We have maintained partnerships with world-famous snack companies

In fact, many Chinese consumers are unfamiliar with wafers and waffles for babies, so we will focus on raising awareness of our

3 8 Korea AgraFood

snack products at MICF 2016. We will promote our snacks as high-end snacks for babies and emphasize the merits of our products, such as the use of organic ingredients and enriched nutritional contents. We hope to have a strong showing at the fair. What are the next goals of Samah International? Capitalizing on participation in MICF 2016, we will enter the Chinese ba-

by snack market, and it is most important that we raise awareness of our brand. We also plan to steadily conduct market studies in order to develop new snack products that can captivate the taste buds of Chinese consumers. We hope to make our entry into the Chinese market the basis for becoming a truly global exporter of snacks for babies.

侮KRAFT?Glico?好麗友等著名点心品牌建立合作琓伴關係

成立于1984年的Samah International是一家在“爲消費者生産健康美食”的宗旨下，專門生産薄脆餠和華夫餠等高圭点心産品的企業?Samah International以積累30多年的生産專有技術及産品的安全性，目前正在以OEM代工方式，爲世界級的著名点心品牌賓夫(KRAFT)和日本的格力高(Glico)及韓攻的著名点心品牌好麗友(Orion)和樂天(Lotte)等供應産品?幷爲韓攻的三家大型超市(易買得?樂天瑪特?Homeplus)及環保流通企業生産和供應 PB(Private Brand, 自有品牌)産品? 在此過程中，Samah International也開始關注了近年來中攻不鉤增加的進口傅童食品消費，幷通過市場調査了潁到了市場上還沒有太多的薄脆餠?華夫餠等高圭傅童点心?据此， Samah International做出了進入中攻高圭傅童点心市場的決定?

主力産品薄脆餠…以SAM自主品牌加快進入中攻市場的步伐

薄脆餠是Samah International的主力産品之一?Samah International生産的薄脆餠，不僅通過添加維生素和鑒增加了産品的營養，而且只使用植物油脂使産品完全不含反式脂肪和圈固醇，幷且利用香草提取物配出了薄脆餠特有的天然香味?2010年推出了用韓攻産土豆澱粉和鼠米代替面粉的傅童无穀膠(Gluten-Free) 薄脆餠，受到了消費者的廣泛歡迎?品種有香草味?草撻味?巧克力味等，幼傅用迷究薄脆餠也蜈暢銷? 最近， Samah International已決定推出新的自主品牌 “SAM”，幷面向中攻消費者開展捲銅銅(SAM’s Kids)?有机 (SAM’ s Nature)和一般(SAM’ s Bon, SAM’s Good)等三種高圭薄脆餠産品群的宣傳?其中的SAM’s Kids是在“銅銅人生第一口餠干”的槪念下，爲銅銅的健康在産品中增加了蛋白質?鐵?鑒等營養成分?品種也酪富多樣，分別有添加各種有益于健康的蔬菜成分 Inquiries Samah International

Tel +82-41-544-4961

SAM’s Nature Wafer products made with organic ingredients

的曖菜味?胡蘿卜味等産品? SAM’s Nature則是以有机小麥?蔬菜和水果等爲主要原料制成的高圭薄脆餠産品?SAM’s Bon和SAM’s Good是以原味薄脆餠爲主的産品?除此之外，Samah International捲具有球油及華夫特有香脆味的華夫餠；以有益于人郞的整粒穀物和堅果類爲主原料幷富含維生素?告物質?膳食纖維，蜈適合用于健康点心的穀物棒(Cereal Bar)；利用有机麥粒和天然材料制成的薄脆餠干等各種高圭点心，也在面向海外消費者進行積極的宣傳?

努力保嗇食品安全

爲了滿足海外消費者捲食品安全的要求，Samah International 在産品的安全性上也在付出許多努力?爲此， S a m a h International利用侮各大著名食品品牌建立的合作琓伴關係，將安全管理技術積極應用于産品的生産之中?而且，爲了提高産品生産陸內的淸潔度，在引進CIP(Cleaning in Place)係統的同時，通過安裝和完善風淋室及防異物進入裝置等獲得了HACCP認嗇? Samah International還通過2001年成立的“Samah食品硏究所”，捲全部産品都進行異物檢査及原料成分分析等安全檢査?

參加北京孕叛童展…進入中攻高級傅童点心市場

Samah International自2000年代后期開始正式進入海外市場以來，目前正在爲威海?成都?廣州?靑島等中攻的主要城市及日本市場供應華夫餠等高圭点心産品?今年，公司將以進入中攻高圭傅童点心市場爲目標，計琬以4月略擧辦的北京孕叛童展爲契机推出各種新産品?同時，捲産品進入目前在中攻快速屠展的網上購物及手机購物市場正在進行積極的論嗇?

Fax

+82-41-543-5557

Website www.samah.co.kr

Issue 246 Apr. 2016 3 9

Processed Food _ Samah International

the simple taste of butter and the unique crispiness of waffles), cereal bars (healthy snacks made with whole grains and nuts and rich in vitamins, minerals, and dietary fiber), and crackers (made with organic whole grains and natural ingredients).

the facilities―air showers, filters for foreign matters, and so on―are highly hygienic and possess HACCP (hazard analysis and critical control point) certification. In 2001, the company established a food research center that conducts analysis of ingredients and other safety tests of all its snack products.

I n t e r v i e w

韓攻的高級傅童点心將進入中攻市場

，參加“2016京正北京孕叛童展”…集中宣傳高圭傅童維夫餠干

Samah International A waffle snack exported to Japan under an OEM agreement (top)

Mr. Chae Hong-yong, CEO of Samah International

“We Will Become a Global Exporter of Baby Snacks with High Food Safety”

What are the strong

such as KRAFT and Orion and learned how to manage food safety (through the selection for ingredients, tests for heavy metal contents and germs, and so on) from them.

points of the snack prod-

How do you plan to pro-

ucts of Samah Interna-

mote your products at

tional?

MICF 2016?

The biggest merit of our snacks is high food safety. We have maintained partnerships with world-famous snack companies

In fact, many Chinese consumers are unfamiliar with wafers and waffles for babies, so we will focus on raising awareness of our

3 8 Korea AgraFood

Capitalizing on participation in MICF 2016, we will enter the Chinese ba-

侮KRAFT?Glico?好麗友等著名点心品牌建立合作琓伴關係

主力産品薄脆餠…以SAM自主品牌加快進入中攻市場的步伐

Tel +82-41-544-4961

SAM’s Nature Wafer products made with organic ingredients

努力保嗇食品安全

參加北京孕叛童展…進入中攻高級傅童点心市場

Fax

+82-41-543-5557

Website www.samah.co.kr

Issue 246 Apr. 2016 3 9

Processed Food _ Winwin Fish

Convenience Baby Food Made with Only Korean Fish

The Korean Peninsula is surrounded by water on three sides. The company uses fish from the clean seas around Korea to produce the highest-quality marine products. The picture on the left is stick cod fillet

CEO of Winwin Fish, said, “I worked for Seoul Agro-fisheries Natural Ingredients, and Food Corporation for a long tention in China and No Food Coloring or time and was able to examine the ASEAN thanks to the many advanmarket carefully. I realized that tages of the products such as high Preservatives, there are hardly any high quality quality and safety. In the Korean Prioritizing Safety… products made with Korean fish. domestic market, organic baby food Winwin Fish That is why I decided to found a products containing no artificial adcompany producing processed maditives are recording brisk sales. rine products with Korean fish.” Foreign buyers―especially the Winwin Fish products were able to enter major Korean Chinese―are highly interested in newly released Korean organic stores (Hansalim, Chorocmaeul, I-coop, etc.) on baby food products. the word-of-mouth that the product ingredients are carefulWinwin Fish has begun actively introducing diverse ly selected. Mr. Kim said, “Now, our products are distribconvenience fish products made with Korean fish to the uted only through organic supermarkets. We were the first Korean organic market. Their products are receiving favormarine food company to enter the Hansalim stores.” able responses not only at home but also from foreign buyorean baby food products have garnered at-

ers.

Convenience fish products: (from top left) mashed crab, mashed cod, and mashed shrimp

4 0 Korea AgraFood

Use of Korean Ingredients as the First Priority Located in Yangpyeong County of Gyeonggi Province, Winwin Fish was established in 2001 with the purpose of producing marine products that, in consideration of consumers’ health, are made with somewhat more expensive but environmentally friendly ingredients. For this reason, the company selected high quality domestic ingredients rather than cheaper imported ones. Kim Young-joon, the

The First Convenience Baby Food to Be Made with Korean Fish Winwin Fish initially made just simple processed marine products, but since 2010, it started producing baby foods. Mr. Kim said, “The high quality of the products went viral among mothers, and we received many inquiries about other products. That’s why we added new lines of products such as processed marine products for babies.” Winwin Fish premium fish products for babies come in

Issue 246 Apr. 2016 4 1

Processed Food _ Winwin Fish

Convenience Baby Food Made with Only Korean Fish

ers.

Convenience fish products: (from top left) mashed crab, mashed cod, and mashed shrimp

4 0 Korea AgraFood

Issue 246 Apr. 2016 4 1

Processed Food _ Winwin Fish

利用100%韓攻産水産品加工而成的鉤球食品用海鮮

无色素?无防腐芟?純天然材料…安全管理至上，(株)雙潘農水産

Winwin Fish is making great efforts to secure food safety. They do not use artificial additives for coloring and flavor and are managing the manufacturing facilities in a hygienic way so consumers can enjoy the product without worrying about food safety issues

four varieties: stick cod fillet, mashed cod, mashed shrimp, and mashed crab. Consumers can start cooking the products as soon as they buy them, without having to wash and trim the fish. Mr. Kim said, “We gathered opinions of mothers, and it turned out that many mothers want to make meals for their babies using fish but they can’t because trimming fish is very difficult. In the case of working moms, they have no time to prepare food at home with hand-picked ingredients. That is why we developed these products.” Fish is a food that is high in protein and fiber and low in calories. It also contains many essential nutrients, so it is good for children’s development. But trimming fish is a difficult job, which makes mothers reluctant to cook baby food with it. Consideration of parent consumers was also an important factor in deciding the size of the product. Unskilled cooks often have difficulty making baby food, putting in too much or too little of the ingredients. As a result, the products of Winwin fish are convenient because they are offered in small packages of 80g (two pieces, 40g each)― good for one serving. High food safety is another strong point of Winwin Fish products. Winwin Fish pays particular attention to hygiene. Thorough inspections are conducted at each step: in addition to a freshness check, foreign substance removal is carried out with metal and X-ray detectors during washing and dehydration. The company also applies the CIP (clean-

4 2 Korea AgraFood

ing in place) system. What’s more, it has been designated as a “CLEAN Workplace” by the Korean government. The company’s hygienic facilities―air showers, filters for foreign matters, and so on―possess HACCP (hazard analysis and critical control point) certification. All of the products are free of artificial additives, such as artificial colors, and contain no sugar or salt.

Attending Overseas Food Expos…Knocking on the Doors of Foreign Markets With its competitive edge in product quality, Winwin Fish is gearing up for exports of its products―from frozen marine products (oysters, mussels, manila clams, and so on) to baby foods. Mr. Kim revealed, “Several Chinese buyers heard of the excellent taste and quality of our products, and they contacted us first―that’s how we turned our eyes to export.” Negotiations are underway with a Chinese buyer who specializes in distributing baby foods. Winwin Fish is planning to advance to the Chinese market this year. To this end, the company is going to make the best use of promotional events, such as overseas exhibitions, so that awareness of the products is increased. Mr. Kim shared his plans, saying, “We will attend MotherInfant-Child Products Fair 2016 this month and promote our products there. Later this year, we will participate more actively in sampling and promotional events overseas to introduce our baby products in other markets such as ASEAN.”

我攻生産的叛幼傅食品，以其優異的食品質量和安全性深受中攻及東南亞消費者的靑器?近來，面向注重孩子健康的綾綾消費者，越來越多的使用有机原料和不含化縯添加芟的叛幼傅食品在不鉤上市?由此，以中攻爲中心希望進口韓攻産叛幼傅食品的海外客商也在呈現出不鉤增多之勢? “(株)雙潘農水産(Winwin Fish)”就是一家專門將韓攻産水産品加工成叛幼傅用食材，幷在韓攻有机食品市場進行銷魔，備受韓攻有机食品勒場的MD(商品計琬員)及海外客商關注的水産食品加工生産企業?

堅持以使用100%韓攻産水産品爲原則

位于京畿道楊平郡的(株)雙潘農水産成立于2001年，企業的宗旨是爲了消費者的健康堅持使用價格較高的攻産原料，而非用廉價的進口原料，生産安全新鮮的韓攻産水産加工産品?(株)雙潘農水産的法人代憐Kim Young-joon說明道，“在首爾農水産食品公社工作多年期間，通過觀察食品市場屠現，蜈難在市場上見到利用純韓攻産水産品加工的水産加工食品?由此，藜職后創辦了專門利用韓攻産優質水産品加工生産産品的公司”? 隨着(株)雙潘農水産是以精心挑選的材料生産産品的口碑，産品已進入了Hansalim?綠色村庄?生協等韓攻著名的有机食品銷魔店?金代憐憐示，“我們的産品只在有机?環保産品銷魔店銷魔? 在Hansalim我們是首家供應水産品的公司，爲生協供應水産品的企業中我們的供貨量最多”?

使用韓攻産原料的第一憾鉤球食品用水産産品

創業初期的主要業務是單純的水産品加工及銷魔?但從2010年開始則通過進入叛幼傅食品市場進一步頑大了業務領域?金代憐說道，“隨着我們的産品在質量及安全性上建立起良好的口碑，有許多消費者不鉤要求我們開屠可放心讓孩子們吃的産品，由此推出了幼傅産品”?(株)雙潘農水産生産的叛幼傅用食品有大頭鹿肉穡? 大頭鹿肉泥?蝦仁泥?雪蟹肉泥共四種産品?這些産品都是利用韓攻産大頭鹿?大蝦和雪蟹進行加工，且无需消費者再動手收拾，可直接用于鉤球食品的産品?金代憐說道，“我們是根据消費者提出的在家做鉤球食品收拾海鮮蜈麻煩及上班沒時間自己動手做等意見進行産品企琬的”?雖然，海鮮比肉類脂肪少且富含纖維和蛋白質，捲叛傅的營養屠育必不可少，但由于收拾蜈麻煩，所以麟際上用海鮮做鉤球食品幷不容易? Inquiries Winwin Fish

Tel +82-31-774-9153

包裝容量也考慮到了綾綾消費者的方便?職場綾綾沒有太多的時間花在烹斐上，所以時常調不好鉤球食品的材料和水量?爲了潁決這憾問題，在産品的包裝上採用了適合一次用量的80g(40g×2)小容器包裝? 安全性高也是這憾産品的優点之一?産品從原料開始都要格嚴格的把關只採購最新鮮的原料，幷在從淸洗?脫水直至生産成品的全過程中都進行異物篩選?而且利用金婁探測儀?X光檢測儀等捲肉眼檢査有可能被遺漏的雜質進行篩選，保障了嚴格的衛生管理?爲了提高作業場的淸潔度，不僅引進了CIP係統(Cleaning in Place) ，而且獲得了具備風淋室及防異物進入裝置等設施的 HACCP(危害分析和關鍵控制点)認嗇? 除此之外，爲了叛幼傅的健康，産品中未添加人工色素等添加芟和白糖?鹽也是産品的特点之一?

參加海外博覽繇…敲開市場開拓之門

株雙潘農水産以目前的生産及質量競爭力爲基礎，正在着手開展牡蠣?紅蛤腦?蛤仔?鯖魚等冷凍水産品和叛幼傅食品的捲外出口業務?金代憐說明道，“從去年開始，就有廓家捲我們産品的質量和味道有所耳聞的中攻客商開始聯係我們，由此，我們也將目光轉向了出口市場”?目前，正在侮格營叛幼傅食品的中攻客商進行簽約洽談之中? 今年的計琬是全面打開中攻市場?爲此，他們計琬利用博覽繇等海外促銷活動進一步提高産品的知名度?金代憐憐示，“我們將參加中攻的傅童用品博覽繇等，積極宣傳我們的産品?幷且以參加博覽繇爲契机，在中攻及東南亞積極開拓我們産品在芎地的銷路”? ( )

Fax +82-31-774-9157

Website www.winwinfish.com

Issue 246 Apr. 2016 4 3

Processed Food _ Winwin Fish

利用100%韓攻産水産品加工而成的鉤球食品用海鮮

无色素?无防腐芟?純天然材料…安全管理至上，(株)雙潘農水産

4 2 Korea AgraFood

堅持以使用100%韓攻産水産品爲原則

使用韓攻産原料的第一憾鉤球食品用水産産品

Tel +82-31-774-9153

參加海外博覽繇…敲開市場開拓之門

Fax +82-31-774-9157

Website www.winwinfish.com

Issue 246 Apr. 2016 4 3

It’s New !

Yonsei Fermented Soy Milk

Petitzel Rice Pudding

Fermentation Increases Absorption

CJ Cheiljedang Develops a Korean Style Pudding Product

he consumption of food products that have a higher absorption rate is increasing in Korea. No matter how good the nutritional content is, it’s no

J Cheiljedang, one of the major Korean food companies, has released a new Korean-style dessert product made with rice: Petitzel Rice

use if your body cannot absorb it. Recently, Yonsei Milk, a representative fresh milk pro-

Pudding. The product has received many favorable evaluations from consumers. Petitzel Rice Pudding comes in

ducer and exporter (to China), released a new fermented soy milk that has a high absorption rate due to fermenta-

three flavors: brown rice, sweet potato, and sweet pumpkin. The aromatic brown rice pudding with its simple taste

tion. The product is receiving favorable reviews.

is targeted at middle-aged consumers. The sweet potato pudding appeals especially to young women and children. Containing few calories, the sweet pumpkin pudding is good for consumers who wish to lose weight.

Fermented Super Grains: Quinoa, Black Beans, and Lentils Yonsei Fermented Soy Milk comes in two varieties: Fermented Black Bean Soy Milk and Fermented Quinoa and Lentil Soy Milk. One remarkable feature of these products is the ingredients used. Due to the global trend for healthy living, the number of consumers seeking healthy foods is growing. To meet their demands, Yonsei Milk has maximized the use of super grains such as quinoa, black beans, and lentils. The product is a fermented food in which soy milk and lactobacillus fermentum (a kind of

vegetable lactic acid bacteria) are fermented for 8 hours in order to help the consumers absorb essential nutrients from the grains. It is also interesting to note that fermentation not only helps absorption of the active ingredients but also makes the taste richer. An employee of Yonsei Milk said, “The efficacy of active ingredients depends on how many of them are absorbed in the body. That is why we released a product that is fermented so the body absorbs essential nutrients better.”

這次推出的“屠酵黑豆豆球”和“屠酵藜麥和紅扁豆豆球”兩種産品 Inquiries Yonsei Milk

4 4 Korea AgraFood

的主要材料，使用的都是符合追求健康飮食生活消費者需求的黑豆?藜麥?紅扁豆等有益于健康的超級穀物? 延世牛球在此基礎上又通過添加植物乳酸菌“屠酵乳杆菌 (lactobacillus fermentum)” 幷格8小時屠酵，捲人郞難以吸收的營養素進行生化自然分潁，提高了消化及吸收率?屠酵産生的比一般産品更加濃郁的味道也是這種産品的一大特点? 延世牛球相關負責人憐示，“葉便是同樣的營養成分，其效能也繇隨着人郞吸收量的不同而不同?增加屠酵過程就是爲了推出吸收率更高的産品”?

Tel +82-2-325-3876

thought that Petitzel Rice Pudding could be a substitute for a simple meal. They also associated the product with a healthy image. An employee of CJ Cheiljedang said, “We are planning to actively promote Petitzel Rice Pudding to foreign consumers as a Korean-style dessert.”

プティッツェルライスプディング

通過屠酵過程提高郞內消化及吸收率

屠酵黑豆?藜麥?紅扁豆等超級穀物

Plans to Advertise Overseas as Korean Dessert The idea of a rice pudding was first suggested at the contest OnlyOne Fair, held by the CJ Group for its new employees. Prior to the release of the product, CJ Cheiljedang conducted a market survey of about 450 peo-

第一製糖?韓國スタイルのプディングを開發

延世屠酵豆球

近年來在韓攻，可提高營養成分吸收率的食品開始受到消費者的靑器?因爲，捲人郞再有益的營養成分，如果在人郞內的吸收率蜈低，那也不過是无用之物而已? 最近，向中攻出口鮮球産品的乳制品出口企業延世牛球，面向市場推出了可提高消化及吸收率的屠酵豆球産品，獲得了良好的市場反響?

ple living in Seoul. Most of the participants in the survey

Website www.yonseidairy.com

韓國の大手食品企業のCJ第一製糖が米で作った韓國スタイルのデザ－ト「プティッツェルライスプディング」を最近發賣し? 消費者の好評を博している?多くのプディングは?チ－ズとクリ－ムで作った西歐式の製品が主流となっているが?CJ第一製糖のプティッツェルライスプディングは?米を主材料に健康にもよい樣?な穀物と野菜を加えた「ウェルビ－イング」プディングとして?他のプディングの製品と差別化したものだ? 種類は玄米とサツマイモ?南瓜など3種類だ?ライスプディングうち?玄米味は香ばしさとともに?淡白な玄米の食感があり?中年層の消費者にピッタリの製品だ?甘さのあるサツマイモ味は? 若い女性と子どもに?特に人氣がある?南瓜味はダイエットを望む消費者にピッタリの製品だ? Inquiries CJ Cheiljedang

海外の消費者に韓食のデザ－トとしてアピ－ルする計畵

プティッツェルライスプディングはCJグル－プの新入社員が參加するアイディア公募大會の「オンリ－ワン?フェア」で初めて提案され?開發された?製品の發賣前に?ソウルに住む450人ほどの消費者を對象に?市場調査を同時に實施した?調査の結果? 回答者の大多數がライスプディングを食事の代わりに食べたいと答え?ライスプディングに對して「健康」?「ウェルビ－イング」というイメ－ジが浮かぶという答えが多かった? CJ第一製糖の關係者は「ライスプディングが海外でも代表的な韓食のデザ－トとしても普及するように?積極的にプロモ－ションする計畵」と明かした?

Tel +82-2-6740-1114

Website www.cj.co.kr

Issue 246 Apr. 2016 4 5

It’s New !

Yonsei Fermented Soy Milk

Petitzel Rice Pudding

Fermentation Increases Absorption

CJ Cheiljedang Develops a Korean Style Pudding Product

he consumption of food products that have a higher absorption rate is increasing in Korea. No matter how good the nutritional content is, it’s no use if your body cannot absorb it. Recently, Yonsei Milk, a representative fresh milk producer and exporter (to China), released a new fermented soy milk that has a high absorption rate due to fermentation. The product is receiving favorable reviews.

J Cheiljedang, one of the major Korean food companies, has released a new Korean-style dessert product made with rice: Petitzel Rice Pudding. The product has received many favorable evaluations from consumers. Petitzel Rice Pudding comes in three flavors: brown rice, sweet potato, and sweet pumpkin. The aromatic brown rice pudding with its simple taste is targeted at middle-aged consumers. The sweet potato pudding appeals especially to young women and children. Containing few calories, the sweet pumpkin pudding is good for consumers who wish to lose weight. vegetable lactic acid bacteria) are fermented for 8 hours in order to help the consumers absorb essential nutrients from the grains. It is also interesting to note that fermentation not only helps absorption of the active ingredients but also makes the taste richer. An employee of Yonsei Milk said, “The efficacy of active ingredients depends on how many of them are absorbed in the body. That is why we released a product that is fermented so the body absorbs essential nutrients better.”

通過屠酵過程提高郞內消化及吸收率

屠酵黑豆?藜麥?紅扁豆等超級穀物

這次推出的“屠酵黑豆豆球”和“屠酵藜麥和紅扁豆豆球”兩種産品 Inquiries Yonsei Milk

4 4 Korea AgraFood

Tel +82-2-325-3876

プティッツェルライスプディング

第一製糖?韓國スタイルのプディングを開發

延世屠酵豆球

ple living in Seoul. Most of the participants in the survey thought that Petitzel Rice Pudding could be a substitute for a simple meal. They also associated the product with a healthy image. An employee of CJ Cheiljedang said, “We are planning to actively promote Petitzel Rice Pudding to foreign consumers as a Korean-style dessert.”

Website www.yonseidairy.com

海外の消費者に韓食のデザ－トとしてアピ－ルする計畵

Tel +82-2-6740-1114

Website www.cj.co.kr

Issue 246 Apr. 2016 4 5

Korean Franchise _ Youngdabang

Collaboration of Premium Tteokbokki & Jumbo-Sized Coffee Grabs Everyone’s Attention

s soon as classes are over, Korean teens rush by

their mouths with tteokbokki, the corners of their mouths

twos or threes into snack bars in front of their schools to fill their empty stomachs. They order three servings of tteokbokki (stir-fried rice cake) and, to their surprise, they get a dish with more than three servings. The auntie who runs the store has given them extra tteokbokki, worried that the students might be too hungry. They pick up forks or chopsticks and enthusiastically stuff

colored with red broth. Almost every Korean has a memory like this about their school days. Tteokbokki is one of the most common and popular Korean snacks. It costs little and is very filling. One company has decided to elevate tteokbokki to a higher level. Youngdabang, a company with the ambition of becoming a global franchise brand, has taken action to

4 6 Korea AgraFood

1. Beef brisket stir-fried rice cake 2. The Young pork cutlet 3. Handmade fish cake skewer soup 4. Assorted twigim (fritters) of Youngdabang 5-6. Youngdabang has advanced from the domestic to the overseas markets. In the picture is the interior of a Youngdabang store

introduce Korean food around the world, turning tteokbok-

tirely new dish. Also, you cannot find toppings such as big shrimp, chewy cheese, zigzag ramen, and chicken fillet ki, a representative Korean traditional snack, into a premianywhere else. The combination of these ingredients gave um food matching Hallyu (the Korean Wave). birth to the two flagship dishes of Youngdabang menu: Chadol-tteokbokki Differentiation with Unusual (stir-fried rice cake with beef brisket) Toppings and Tongkeun-ojjang-tteokbokki (stirAt Youngdabang, you can cut long Premium fried rice cake with big deep-fried sticks of pounded sticky rice into Snack Bar squid). pieces to your liking. The rice cake is Franchise Several kinds of deep-fried foods― very chewy, and the tteokbokki dishes

Youngare made to please customers in terms such as basak-twigim mandu (crispy dabang of both flavor and chewing sensation. fried dumplings), noreut-goguma (yelOn top of that, customers can choose from low sweet potato), daldal-hobak (sweet a variety of healthy ingredients to have added to pumpkin), and doldol-gimmari (seaweed roll)― the dish. can also be used as toppings. After you’ve finished the rice The toppings of Youngdabang are very different from cakes, you can add fried rice―nalchial-bokkeumbap (fried those of other tteokbokki franchises. Tteokbokki served rice with flying fish roe) or Eomma-ppadabap (rice fried in with a whole squid and chadolbagi (beef brisket) is an enbutter)―to the remaining sauce to have yet another dish. Issue 246 Apr. 2016 4 7

Korean Franchise _ Youngdabang

Collaboration of Premium Tteokbokki & Jumbo-Sized Coffee Grabs Everyone’s Attention

s soon as classes are over, Korean teens rush by

their mouths with tteokbokki, the corners of their mouths

4 6 Korea AgraFood

introduce Korean food around the world, turning tteokbok-

Korean Franchise _ Youngdabang

格典炒米桀穡和大杯假燾的結合蜈新穎

A Masterpiece Begins from Just a Slight Difference Even though Youngdabang is getting positive feedback from consumers, it doesn’t want to settle on its present achievements. The company’s zeal is reflected in its efforts to create new, delicious, and unconventional types of tteokbokki. At least one new dish developed based on customers’ preferences is introduced every three months. The company’s basic notions are that “if customers say it’s too spicy, the dish is too spicy,” “we need to lead the change,” “every dish must be made with an honest heart,” and “a masterpiece begins from a slight difference.” According to a staff member, they always keep those principles in mind when greeting customers and attempt to transform themselves in order to become trend-setters.”

高圭面食特許格營店“靑年茶房”

湯”(Hand made fish cake skewer soup)，以及利用最優質的假燾豆做出的美式假燾等各種餐飮最佳菜品?

走出攻門，走向世界的靑年茶房

Big deep-fried squid stir-fried rice cake

Additional Information How to Enjoy Youngdabang’s Tteokbokki to the Fullest

The exterior of Youngdabang in the Gangdong-gu Office area in Seoul (top), Customers enjoying tteokbokki at Youngdabang

Furthermore, Youngdabang offers young pork cutlet, soup with hand-made fish cake on skewers made with fish cake from Busan, and Americano coffee using only the best quality coffee beans.

Advances in Korea and Abroad Thanks to their unique toppings, Youngdabang is receiving very favorable evaluations from customers. They say that Youngdabang is a “place where you fall in love with the diversity of tteokbokki dishes” and a “place to go when you feel peckish in the middle of the night.” In Korea, Youngdabang has opened 22 franchisees, and 8 more franchise contracts have been signed. Overseas, the company will open stores in Chinese Lottemart at Shenyang Consul General, Dandong, Changchun, and Tianjin, and is also planning to advance to the US and Philippines. This year’s targets are to open a hundredth store in Korea and enter the markets of the US and Southeast Asia.

4 8 Korea AgraFood

Choose one of the two most popular dishes: chadol-tteokbokki (stir-fried rice cake with beef brisket) or tongkeun-ojjang-tteokbokki (stir-fried rice cake with big deep-fried squid). The former is popular for the nice balance of spicy and salty flavors in the sauce and chewiness of the savory rice cakes. The latter comes with a whole squid and is said to be a dish that you may have not tried yet but won’t stop by having it just once. Next, select some toppings according to your liking. A big pan with tteokbokki and toppings will be served at your table. Cut the rice cake sticks and toppings into pieces of the size you prefer, and add them to the pan. The dish is served almost fully boiled, so you can start eating after boiling it just a little more. The broth, however, tastes better after you let it simmer for a while. After finishing all the rice cakes, order some fried rice and mix it with the remaining broth. Americano coffee will refresh your mouth after the meal. If you come in the company of two people and split the costs so everyone pays KRW 20,000 to 30,000, you can have a filling dinner with a great variety of Youngdabang’s tteokbokki.

放縯后，飢腸襤襤的同縯們繇三五成群地奔向校門前的面食館，一到就繇大喊“炒米桀穡來三人略”?眼前的炒米桀穡往往都繇多于点單的分量?因爲，店主大綾爲這些飢餓的縯生多加了分量?手拿叉子的孩子們開始狼呑虎咽起來，滿嘴角都是紅色的湯汁?上縯時候的這種記憶，想必我們每憾人都繇有印象?畢竟，炒米桀穡是不用花蜈多錢也能吃得到的韓攻人最典型的零食? 現在，這種炒米桀穡宣告了自己的華麗變身?以全球化特許格營爲目標的“靑年茶房(Youngdabang)”，打出了將這種韓攻傳統的典型零食炒米桀穡，通過適應韓流的高圭化改良，打造成世界化韓食的口獄?

利用特色化搭配拌料麟現差別化

首先，可將長穡米桀剪切着吃?其意詭在利用米桀穡筋道的優点，充分憐現出米桀穡的美味和吃米桀穡的樂趣?而且，還可親手挑選各種健康的食品材料，用于吃米桀的搭配料? 靑年茶房的搭配拌料侮其他炒米桀穡特許格營店的配料有蜈大的不同?首先，拌料中使用一穡暎魚和牛胸叉肉就蜈新穎?還有，整只大蝦?球酪?拉面?鷄肉等也是在別處見不到的?這種特色搭配拌料和米桀穡結合而成的菜單就是靑年茶房的特色菜品“牛胸叉肉炒米桀穡”(Beef brisket stir-fried rice cake)和“大憾頭暎魚炒米桀穡”(Big deep-fried squid stir-fried rice cake)? 油炸餃子和油炸紅薯?甛南瓜?紫菜卷等也都可以芎拌料一起吃? 吃完炒米桀穡后，還可再点一些“飛魚旴炒飯”或“綾綾黃油飯”等炒飯，用炒米桀穡剩拌料拌着吃?在靑年茶房舅還可以吃到“靑年炸肆排”(The Young pork cutlet)和用釜山魚餠作成的“手工魚餠 Inquiries Youngdabang

Tel +82-1666-4693

具有特殊搭配拌料的炒米桀穡，“讓人因各種炒米桀穡的魅力而不能自拔的地方”，“每芎半夜感到飢腸襤襤時便能想起的地方”等等，眞可謂是在消費者中好評如潮?目前，在攻內已格開業的特許格營店達到22家，還有8家已簽訂了合同?中攻樂天瑪特沈陽總領事館店?樂天瑪特丹東店?樂天瑪特長春店?樂天瑪特天津店等海外特許格營店也計琬陸樓開張營業?同時，還計琬在美攻洛杉磯和菲律賓等攻開店?今年的目標是，將攻內店增加到 100家幷進入美攻和東南亞市場?

名品始于細微的差別

盡管消費者好評如潮，但靑年茶房幷沒有安于現狀?他們計琬根据消費者的口味，通過每季度更新開屠一次新的菜品等，在提高炒米桀穡的味道和新菜品開屠上更上一層樓?從靑年茶房開屠菜品的指導思想上就能看出這一点?“顧客說辣就是辣”，“要主動引領變化”，“帶着眞誠之心做事”，“名品始于細微的差別”，這些都是他們的格營精神?靑年茶房的相關負責人憐示，“我們將時刻以名品始于細微差別的槪念捲待顧客?讓靑年茶房成爲不鉤尋求變化，引領屠展趨勢的靑年茶房”?

信息

靑年茶房炒米桀穡吃法

在典型菜品“牛胸叉肉炒米桀穡”和“大憾頭暎魚炒米桀穡”做出選楊? 牛胸叉肉炒米桀穡，醬汁的咸辣味均衡?米桀穡筋道而香美，是靑年茶房的最暢銷菜品?放入一整穡炸暎魚的大憾頭暎魚炒米桀穡，人稱只有沒有吃過的人，沒有只吃一次的人?除此之外，放入炒米桀穡中的搭配拌料可根据顧客憾人的愛好進行隨意選楊? 顧客点好的炒米桀穡和搭配拌料繇裝滿一鍋端到顧客的餐腋上，顧客可根据自己的需要剪切長穡米桀和各種配料?由于上腋前基本上都是煮好的，所以只要再稍加熱煮一下便可直接吃了?讓湯濃縮一些后再吃也蜈不錯? 我們推茱顧客在吃完炒米桀穡后，再用炒飯拌一下炒米桀穡剩湯吃? 飯后淸淸口最好再來一杯美式假燾?三憾人只要花上万韓元，就能在靑年茶房吃好吃飽各種炒米桀穡? 2-3

Fax +82-51-819-2552

Website www.youngdabang.com

Issue 246 Apr. 2016 4 9

Korean Franchise _ Youngdabang

格典炒米桀穡和大杯假燾的結合蜈新穎

高圭面食特許格營店“靑年茶房”

湯”(Hand made fish cake skewer soup)，以及利用最優質的假燾豆做出的美式假燾等各種餐飮最佳菜品?

走出攻門，走向世界的靑年茶房

Big deep-fried squid stir-fried rice cake

Additional Information How to Enjoy Youngdabang’s Tteokbokki to the Fullest

The exterior of Youngdabang in the Gangdong-gu Office area in Seoul (top), Customers enjoying tteokbokki at Youngdabang

Furthermore, Youngdabang offers young pork cutlet, soup with hand-made fish cake on skewers made with fish cake from Busan, and Americano coffee using only the best quality coffee beans.

4 8 Korea AgraFood

利用特色化搭配拌料麟現差別化

Tel +82-1666-4693

名品始于細微的差別

信息

靑年茶房炒米桀穡吃法

Fax +82-51-819-2552

Website www.youngdabang.com

Issue 246 Apr. 2016 4 9

Daniel Lee Gray’s Hansik Story

Nurungji

Hyeon-mi

Heuk-mi

Yeongyang-sotbap

Koreans have always been focused on health, and these days, it is popular for younger people to eat brown rice, or hyeon-mi. However, some people of the older generation, like my mother, don’t like the taste of brown rice as it reminds them of when they were poor.

Korean Essential Eats: Rice

If you find a rice with a very pure white color, it is probably glutinous rice. It is often used to make very sticky rice cakes or in samgyetang (ginseng chicken soup). It is also used in sweet snacks called gangjeong and sauces such as red chili paste, or

So Many Varieties and Ways to Eat

The Flavor of Korean Rice

gochujang (red pepper paste). This type of rice is grown on dry

When Korea tried to open up trade agreements with other

land instead of wet rice patties like regular rice.

countries, rice was a battle cry for farmers to protest the agree-

Koreans like to mix grains of rice such as adding some black

ments. Ultimately, they were able to put restrictions on the

rice, or heuk-mi, to white rice which will turn it a beautiful purple

amount of foreign imports allowed. Plus, the agreements main-

color. Black rice was called the “king’s rice” for it is very nutri-

tained the Korean perception that Korean rice is unique and

tious and rare. It can also be mixed with yellow millet, red rice,

bring it to the table. Oh, and eat Korean rice with a spoon so

preferable to the rice of other nations. Korean rice is a short

beans, barley, and more. A special mix of these different grains

you can enjoy each nourishing bite. And one final note, you don’t

grained rice that is sticky. It seems stickier and has a poppy bite

is called yeongyang-sotbap (a hot pot made with cooked rice).

just eat rice as a meal. That would make you babo, or a stupid

compared to the rice of other nations that I have tried. It definite-

Rice is the centerpiece of the meal in Korea so cherish it. Also,

person. It means a person that only eats rice without realizing

ly has more bite than a jasmine, basmati, or Chinese long grain

Koreans have a belief that you should finish all your rice as a sign

they should eat it with other side dishes, soups, and proteins.

of respect to the community farmers that worked so hard to

rice. I would say it has a chew that is similar to risotto. The flavor of the rice is bright, and it has a clean aroma. The rice goes very well with Korean foods such as kimchi and soups like soybean paste stews because of the contrasts in flavor. Koreans like newly harvested and polished rice called baek-mi.

Gimbap: Korean Rice Rolls

of this dish is Chungmu-gimbap, which is simply rice wrapped

tends to be mushy and doesn’t have that poppy bite that

with seaweed and served with a side of turnip kimchi and

Koreans prefer. Also, the rice should have a pearly luster. Old

braised squid or other seafood. They say that the fishing town of Chungmu had to come up with a lunch food that would not spoil when fishermen would be out on the hot seas all day. By

into detail about rice, it is because it is the most

separating the stuffing and meat from the rice rolls and serving it

important aspect of the meal for Koreans. If

with fermented side dishes, the fishermen could have a hearty

the rice is not cooked properly or doesn’t taste right, then diners may never return to

Gimbap

Chungmu-gimbap

meal out at sea. Another variation comes from the popular Gwangjang Market in Seoul’s Jongno area. Mayak gimbap

a restaurant.

5 0 Korea AgraFood

kimchi and wrapped in brined cabbage leaf. A popular variation

They prefer rice that is picked within the year. If the rice is old, it

rice doesn’t usually have that glow. If I am going too far

Whenever I ask visitors to Korea what they think is the most important dish at the Korean table, they will usually first reply, “the barbecue.” When I tell them this is incorrect, they will then say, “kimchi.” I will also tell them this is wrong, and they will then list different side dishes before getting to “rice.” For Koreans, the rice is the main part of the meal, and this reverence for a simple bowl of grains has been the driving force behind the economy and the reason for, and the cause of, revolutions and social change. It is also the main reason that Korean food culture has developed the way it has.

Korean dish bossam, which is poached pork belly topped with

Gimbap is for Koreans like peanut butter and jelly for Americans,

translates to “narcotic gimbap.” The story goes that these small,

fish ‘n’ chips for the British. Gimbap is a simple dish. It is just rice

cigar-shaped rice rolls were as addictive as drugs and caused

seasoned with some roasted sesame oil and placed on a sheet

people to line up by the dozens to get packages of these rice

of seaweed stuffed with various vegetables and other ingredients

rolls for themselves and their families. The dish is simple to

like meat, yellow egg, orange carrots, white cucumbers, green

make. But instead of having a big sheet of seaweed it starts with

rant is willing to pay a bit more and take the time to make good

spinach, pink ham, brown burdock, and yellow turnips. They

a small rectangle about the size of your palm. It is topped with

rice. The rice cooker is also very important. To create that fresh

would have to wrapped carefully, yet firmly, brushed with some

rice, sesame seeds, carrots, and turnips and wrapped and

aroma and the desired pop, many places will use a pressure

more sesame oil (to prevent the seaweed from ripping), and then

squeezed to make a rice roll about the size of an adult’s index

cooker instead of a standard rice cooker. The crispy bits on the

sliced into rainbow disks that taste best when eaten with the fin-

finger. The most important part of this dish is the sauce, which is

bottom of the pot will be eaten as a snack called nurungji. The

gers. Variations of gimbap are boundless. They can be stuffed

made of piquant mustard and vinegar. I think it is the sauce that

nurungji can also be mixed with hot water to make a subtle yet

with tuna and mayonnaise, kimchi, shrimp, crab, cheese, and

makes this gimbap so addictive. Gimbap is a must-try dish in

sweet rice porridge. The taste of nurungji is so popular they

even crispy, tiny anchovies. Nobody knows who made the first

Korea. I hope you will visit Korea soon for the delicious rice and

even make candies with that flavor.

gimbap but some historians say that it is associated with the

gimbap.

Baek-mi

The Different Types of Rice Many have the belief that if the rice is good, it is a good indicator that the rest of the food will

be good as well. Good rice means that the restau-

Issue 246 Apr. 2016 5 1