FLORAL
DESIGN
COURSES • 2015 •
L I C E N S E D B Y T H E M I N N E S O T A1 O F F I C E O F H I G H E R E D U C AT I O N www.kdiof.com 2015 Floral Design Courses
Welcome! At Koehler & Dramm, we want to welcome you. As a student of the Institute of Floristry, you will have the opportunity to learn from experienced designers on a variety of arrangements from ranging in skill level from beginner to master. We look forward to helping you on your journey to enhance your education in the floral design industry. Thank you for choosing the Koehler & Dramm Institue of Floristry and we look forward to meeting you! Questions? Office Phone Numbers (612) 362-3133 or (800) 298-0495 x133 Office Hours Monday - Friday 8:30 a.m. - 4:30 p.m.
Koehler and Dramm Institute of Floristy is a licensed as a private career school with the Minnesota Office of Higher Education pursuant to Minnesota Statues, sections 141.21 to 141.32. Licensure is not an endorsement of the institution. Credits earned at the institution may not transfer to all other institutions.
2407 East Hennepin Avenue, Minneapolis, MN 55413 P 612.362.3133 F 612.331.5066 www.kdiof.com | www.koehlerdramm.com Revised 05/08/2015
2015 Floral Design Courses
2
www.kdiof.com
Mission Statement Work on the expansion of the floral industry through excellence in education, appreciation and awareness by dedication to: Strengthening the relationship with Koehler & Dramm customers The continuing education and increased proficiency of Koehler & Dramm’s customer base Providing accessible and affordable education to all and Providing students with opportunities for economic advancement, career and personal development 2015 Floral Design Courses
3
www.kdiof.com
How to enroll? To sign up for classes using the online method: On the Koehler & Dramm’s Institute of Floristry website (www.kdiof.com), click on the ‘Course/Classes/ Events’ tab which is below and to the right of the institute’s logo (near the top of the website.) Go down to ‘Classes/Courses,’ and slide to the right to ‘Calendar.’ This will bring you to a listing of classes that are available for the current month. The day of the classes will be to the left, and the name of the class will be to the right. You can scroll down to find all of the current month’s class listings. To view the next month’s classes, look under the ‘Calendar’ heading at the top of the screen. You will see a picture of a calendar, or an icon of a calendar. To the right of this it will say, i.e., ‘ < JANUARY-FEBRUARY >’ Use the arrow buttons to move ahead in the calendar year, or to move back in the calendar year. The arrow on the left moves back in the year, the arrow on the right moves ahead in the year. When you have found the class/es and date/s you want to attend, click on the class name, then on the ‘Read More’ button to the right. Click on the ‘Tickets’ button. It is green. On the next screen, enter the number of people attending the class under ‘Quantity.’ Press ‘Order Now.’ It is also a green button. On the next screen enter: your name, credit/debit card information and billing information. Lastly, hit the button ‘Pay Now’. It will allow you to print out a paper ticket. If you would like to do that, go ahead. You can also call (612) 362-3133 or (800) 298-0495 x133 or fax the enclosed form to Cheryl at 612-331-5066 Koehler accepts: Cash, check and major credit cards (Visa, MasterCard, Discover). **Please be advised: A Late Fee of 10% is charged to any remaining balance not paid by the due date.
2015 Floral Design Courses
4
www.kdiof.com
Course Details Rates effective January 1, 2012 Early Bird One month prior or less Floristry 1 $695 $725 Floristry 2 * $795 $825 Floristry 3* $795 $825 Floristry 4* $795 $825 Wedding/Celebration* $795 $825 Bridal Bouquets* $639 $669 Ceremony Decorations* $795 $825 Special Events* $795 $825 Todayâ&#x20AC;&#x2122;s Tribute* $795 $825 Permanent Botanicals* $639 $669 Potterâ&#x20AC;&#x2122;s Bench Profits* $439 $469 Corsages & Boutonnieres* $639 $669 Holiday Design* $439 $469 Business Basics* $439 $469 Wednesday Workshops* $59 $69
*=Floristry 1-Basic Design Required 2015 Floral Design Courses
5
www.kdiof.com
Floristry 1: Basic Design 40 hours You will be introduced to an extensive supply of fresh flowers and foliage. The primary media used is fresh flowers, with some interjections of other media. Taping, wiring and bow-making are covered in conjunction with an orientation to the course. Core elements of design are covered in designs such as the basic free-standing, three-sided, hand-tie and vase designs as well as corsages, basic wedding and tribute/sympathy designs. Associate instructors will introduce you to pricing and profiting in a floral shop, and how to work with your Koehler & Dramm representatives in purchasing fresh flowers, hardgoods and plants. DAY SCHEDULE One week Monday-Friday 7:00 am-4:00 pm
January 5-9 March 16-20 April 13-17 June 1-5 July 6-10 August 10-14 November 9-13 December 7-11
EVENING SCHEDULE Three weeks Monday-Thursday 6:00 pm-9:00 pm March 9-31 October 12-29
2015 Floral Design Courses
6
www.kdiof.com
As a student, you will also gain the knowledge of flowers and foliage and how to care for them. You will also learn how to design, care, and handle tropical flowers, which requires special care. In addition to learning the finer points of designing with flowers, you will also learn how to run a great business that keeps your customers coming back. Between design sessions, you will learn how to price your designs, tactics for buying and selling flowers, and customer service skills to maintain a successful business.
Floristry 2: Intermediate 40 Hours* After gaining the foundations of basic floral design, you will dive deeper into what makes a good designer. As part of the class, you will be able to network with other floral designers as driven as you, define your art and design styles in a way that works for you, and put your passion into your work while still accomplishing what your customers are looking for. The instructors will step up the pace, teaching you how to have speed and accuracy in designs, how to add ribbon to designs, how to create beautiful designs with a variety of flowers, and how to use different containers and decorative accents to create custom designs.
2015 Floral Design Courses
7
This class is the next step to adding skill and confidence to your floral design. By the end of the course, you will be able to take your skills and construct designs within a number of styles including (but not limited to): Ikebana, Windswirl, Topiary, Formal
linear, Western Line, Vertical, Window Box, and Zoning. DAY SCHEDULE One week Monday-Friday 7:00 am-4:00 pm January 12-16 March 23-27 July 13-17 August 17-21 October 19-23 EVENING SCHEDULE Three weeks Monday-Thursday 6:00 pm-9:00 pm
July 6-23
www.kdiof.com
Floristry 3: Advanced* 40 hours As a student, you will add to your portfolio of skills by advancing your knowledge in formal linear design. You will also learn advanced hand tying for bouquets, how to use balance, harmony, line, space, form, texture, and other design styles to create magazine cover worthy designs. Visual appeal is what customers look for, and you will learn how to appeal to your clientele. As a trained designer, you will be able to take back knowledge on how to sell specific designs to your clients, introduce new products to your customer base, and design for a range of needs including parties, homes, and current trends. Perfecting your craft and emerging as a unique designer who can adapt to any request is the next step in becoming a professional floral designer. By taking this class, you will be able to gain speed, confidence, and accuracy in constructing advanced designs. Designs you will learn include but are not limited to: Sheltered Meadow, Bridge, Botanical, Caged, Collage, and Landscape. DAY SCHEDULE One week of Monday-Friday 7:00 am-4:00 pm January 19-23 March 30-April 3 May 18-22 October 26-30
Floristry 4: Masterâ&#x20AC;&#x2122;s Class* 40 hours Knowledge is power. In this class, you will learn how to connect with consumers and develop communication skills necessary to attract customers to your store. Aside from the interpretive designing you will be doing, you will also be learning how to develop community relations, photograph your designs to create appeal and interest, and how to use social media and other marketing techniques to bring in a variety of clientele. You will learn how to sell your designs both in person and in phone conversations. Instructors will teach you how to use words to create an image for the customer. In addition to learning how to create master designs, you will be given the tools on how to create a portfolio of your designs. Instructors will guide you through the basics of creating both online and hard copies to showcase and sell your designs. Your portfolio will be a unique interpretation of what customers are looking for. Developing a signature design style as well as networking with other floral designers will help you to create a successful business. Participation in a design competition is required for this course, and you will learn the finer points of competing including interpreting the themes and rules, the steps to creating a winning design, evaluation criteria, what the judges look for, proper pricing, and more. As a student, you will leave the class having the skills and knowledge to define your style and stand out from the competition. Explore, define, and imagine! DAY SCHEDULE One week of Monday-Friday 7:00 am-4:00 pm July 27-31 â&#x20AC;&#x192;
2015 Floral Design Courses
8
www.kdiof.com
Special Event Design* 40 hours You will look at owning and operating a successful wedding or event planning business; fundamentals of planning, orchestrating and delivering social events; eco-friendly options are incorporated throughout the process; pricing formulas; step-by-step hands-on lessons for creative projects; table design/presentations; student support services and ongoing education. DAY SCHEDULE One week of Monday-Friday 7:00 am-4:00 pm June 8-12
Wedding/Celebration Design* 40 hours This course encompasses Bridal & Bridesmaids Bouquets, Personal Work (Boutonnieres, Hairpieces, Corsages), Flower Girl & Ring Bearer designs, Reception Space Designs, Add-ons, and the core points in Selling & Booking a Wedding. You can now delve further into the art of creating a customerâ&#x20AC;&#x2122;s perfect wedding while staying in control of the essential necessities to keep all involved parties on track. DAY SCHEDULE One week of Monday-Friday 7:00 am-4:00 pm January 26-30 September 28-Oct 2 EVENING SCHEDULE Three weeks of Monday-Thursday, 6:00 pm-9:00 pm
2015 Floral Design Courses
9
www.kdiof.com
Todayâ&#x20AC;&#x2122;s Tribute Designs* 40 hours Tribute and sympathy design work is an ever-changing, profitable market, and often, the backbone of many floral businesses. You will introduce the student to traditional and contemporary design techniques and trends, which include: Celebration, Home, Vase, Set Design, Standing Sprays, Casket Sprays, Lid Pieces and Cremation urns. DAY SCHEDULE One week of Monday-Friday 7:00 am-4:00 pm August 24-28 November 2-6
Permanent Botanical Design* 40 hours You will learn to identify and create permanent botanical floral designs. A recipe for each class project will be provided based on current trends Tools needed for the Permanent Botanical Class include: heavy-duty wire cutter, a smaller wire cutter, ribbon, scissors and knife. Other tools with be provided in the classroom for student use. The instruction, design techniques, and design information, are included in the class. There will be no refund for purchased products for the class. DAY SCHEDULE One week of Monday-Friday, 7:00 am-4:00 pm
March 9-13 November 16-20
2015 Floral Design Courses
10 www.kdiof.com
Bridal Bouquets* 32 hours Seasons, colors, fabrics, styles, trends and budgets are the important factors in learning how to fine-tune and surpass the brideâ&#x20AC;&#x2122;s dream and statement for her special day. Custom and unique techniques and styles of bridal bouquets will be explored, ranging from basic styles to all the way to European Design. DAY SCHEDULE One week of Monday-Thursday 7:00 am-4:00 pm February 2-5 September 21-24
Corsages & Boutonnieres* 32 hours You will develop mechanics and styles of fresh floral designs held and worn by women and men to complement the theme and clothing that is worn during special events, including weddings and proms. This course also covers creating and coordinating flowers, colors and styles with different events. These fashion floral accessories can be carried or worn on the shoulder, wrist, waist, neck, hair, arms or shoes. DAY SCHEDULE One week of Monday-Thursday, 7:00 am-4:00 pm February 23-26 June 22-25
2015 Floral Design Courses
11 www.kdiof.com
Potter’s Bench Profits* 18 hours This class will increase your plant knowledge and assist in answering your clients’ plant-related questions. Green & blooming plants are covered; care & handling, planting gardens and working with commercial accounts make up a good portion, along with designing. *This class is a requirement for a Diploma in Floral Arts & Sciences. DAY SCHEDULE One week of Monday-Tuesday, 7:00 am-5:00 pm September 14-15 Ceremony Decorations* 40 hours Dreamy bridal bouquets, bridesmaids designs, boutonnieres, hair pieces, corsages, flower girls & ringbearers....reception space pieces, add-ons and more are covered in this amazing course. Create a client’s perfect wedding while staying on top of the details. Core points are found in our Selling & Booking a Wedding textbook. DAY SCHEDULE ONLY One week of Monday-Friday 7:00 am-4:00 pm
February 16-20 May 11-15
2015 Floral Design Courses
12 www.kdiof.com
Business Basics* 18 hours This class will introduce you to both studio and store-front business owners. You will have the opportunity to ask questions ranging from daily functions, media and marketing, financials, taxes, staffing components, inventory levels, designers and profitability. *This class is a requirement for a Diploma in Floral Arts & Sciences. DAY SCHEDULE ONLY One week of Monday-Tuesday, 7:00 pm-5:00 pm May 26-27 Holiday Design* 18 hours Autumn or Winter current trends DAY SCHEDULE ONLY One week of Monday-Tuesday, 7:00 am-5:00 pm September 16-17: Fall November 30-Dec 1: Winter
2015 Floral Design Courses
13 www.kdiof.com
Wednesday Workshops*
2 hours
EVENING SCHEDULE ONLY One Wednesday 6:00 pm-8:00 pm January 7: Wild About Wire Add wire to show off your Valentineâ&#x20AC;&#x2122;s Day designs February 4: Floral Cuffs and Bold Boutonnieres Just in Time for Prom Season! New ideas to offer in your custom workMarch 4: Blooming Bulbs and Botanical Designs Work with spring bulbs in arrangements and create a botanical design. April 1: Success with Succulents Add succulents to arrangements and bouquets June 3: Tropical Foliages Manipulated Add these foliages to your designs to add an extra touch; they dry so nicely too! August 12: Your Most Asked for Design with Updates September 2: Autumnâ&#x20AC;&#x2122;s at Your Door! Learn a compilation of beautiful fall organic elements October 7: Fresh Design Ring of Berries, Succulents and Botanicals November 4: Sensational Singles for Thanksgiving Add these beauties to your table and nooks to bring the celebration full circle. December 2: Seasonal Design with Winter Greens, Candles and the latest trend Wednesday Workshops classes give hands-on coaching and teach great ways to create beautiful flower arrangements. It is a great way to increase your flower arranging, skills and knowledge. Many people take these workshops in advanced arranging classes. It is the most popular class to take with friends; it is affordable and you get to take home your design! Sign up and pay for 5 Wednesday Workshop classes and get the sixth Wednesday Workshop free.
2015 Floral Design Courses
14 www.kdiof.com
Photo Release Form I hereby grant Koehler & Dramm’s Institute of Floristry permission to use my likeness in a photograph in any and all of its publications, including website entries, without payment or any other consideration. I understand and agree that these materials will become the property of Koehler & Dramm’s Institute of Floristry and will not be returned. I hereby irrevocably authorize Koehler & Dramm’s Institute of Floristry to edit, alter, copy, exhibit, publish or distribute this photo for purposes of publicizing Koehler & Dramm’s Institute of Floristry’s programs or for any other lawful purpose. In addition, I waive the right to inspect or approve the finished product, including written or electronic copy, wherein my likeness appears. Additionally, I waive any right to royalties or other compensation arising or related to the use of the photograph. I hereby hold harmless and release and forever discharge Koehler & Dramm’s Institute of Floristry from all claims, demands, and causes of action which I, my heirs, representatives, executors, administrators, or any other persons acting on my behalf or on behalf of my estate have or may have by reason of this authorization. I am 21 years of age and am competent to contract in my own name. I have read this release before signing below and I fully understand the contents, meaning, and impact of this release. _____________________________________________ ________________________ (Signature) (Date)
______________________________________________________ _____________________________ (Printed Name) (Date)
I am the parent /guardian of a minor student attending Koehler & Dramm’s Institute of Floristry and give permission for my child’s image to be used by Koehler & Dramm’s Institute of Floristry. I have read this release before signing below and I fully understand the contents, meaning, and impact of this release. _____________________________________________ ________________________ (Minor’s Name) (Date)
______________________________________________________ _____________________________ (Parent/Guardian’s Name) (Date)
2015 Floral Design Courses
15 www.kdiof.com
2015 Floral Design Courses
16 www.kdiof.com
2015 Registration Form
Your Deposit is required in order to reserve your space Your Name:_________________________________________________________________ ____________________ (Write your name as you wish it to be printed on your certificate & letter of recommendation.)
Social Security Number:_______________________________________________________________________ (This is so we can complete tax form 1098-T for you.) ($50 fee after the end of the year)
Mailing Address:_______________________________________________________________________________ City/State/Zip:_________________________________________________________________________________ Home Phone:_______________________________ Work Phone:_____________________________________ Cell Phone:_________________________________ Email:____________________________________________
COURSE NAME
Pymt Amt
COURSE DATE(S)
Floristry 1 - Basic Design
Floristry 2 - Intermediate Design*
Floristry 3 - Advanced Design*
Floristry 4—Masters Class*
Special Events*
Wedding/Celebration Design*
Today’s Tribute Designs*
Permanent Botanical Design*
Ceremony Decorations*
Potter’s Bench Profits*
Corsages & Boutonnieres*
Bridal Bouquets*
Business Basics*
Holiday Design *
Wednesday Workshops*
TOTAL ENCLOSED:
D/E
$
Please note that payment is due the Wednesday prior to class. Unpaid amounts will charged a late fee of 10% the total of the class. * = Pre-requisite: Floristry 1 - Basic Design For Pre-registration, you may pay either the $100.00 deposit or the full balance due. Make checks payable to: Institute of Floristry Mail checks to: 2407 East Hennepin Avenue, Mpls, MN 55413, or -We can take your course registration payment over the phone via Visa, MasterCard or Discover. Call (612) 362-3133 or (800) 298-0495 x133 ** Senior Citizens (age 60) receive a 20% discount ** Fax 612-331-5066, or you may register online through Eventbrite. Please mail me a map/driving directions. I am working toward the Diploma of Floral Arts & Sciences. Please send hotel information.
2015 Floral Design Courses
17 www.kdiof.com
Classroom Details Courses will be conducted in the Education Center located inside the Koehler & Dramm Wholesale Florist facility in NE Minneapolis, Minnesota. -The classroom is located at the end of Aisle 1. -You can enter through the entrance by Dock Door #1-it opens at 6:30 am. The front door locat¬ed on East Hennepin opens at 8:00 am. -There is a storage cabinet, coat hook, high-backed stool, worktable and a floor stress mat for each student. -Students design in a standing position. -Each student will be responsible for his/her own work area to ensure cleanliness and safety. -Students are responsible for all their items left in the building. -Smoking is not allowed in the building or near the doorways. This facility fully complies with fire safety regulations. -For the all-day schedule courses, each day there will be two 15-minute breaks and a one-hour lunch break. -Students may bring their own lunches or purchase these off-site. Food vending machines, microwaves and a refrigerator are on the premises. Phone Use Cell phones that are turned on and/or phone conversations are NOT allowed in the classroom. Please change cell phones to the vibrate option. We do have a phone by the reception desk if you would need to make calls during breaks. Required Tools May Be Purchased On Day 1 Each student must provide his/her own following three tools: 1) Small, sharp non-serrated knife 2) Ribbon (fabric) scissors 3) Wire cutter Tools may be brought from home or may be purchased at wholesale prices from Koehler & Dramm the first day of class, after the tool identification portion of the course is complete. (Please read “Shopping” above) Tool costs vary; students spend anywhere from $10.00 to $60.00 or more, depending on what they desire/ need. 7.775% Minnesota State sales tax will be added. All tools are professional quality. Wholesale tool prices are subject to change. Koehler & Dramm sells an extensive line of tools for the student who wishes to purchase additional items for the advanced courses (i.e., heavy-duty wire cutters for the Permanent Botanical course.) Please Note: THE SCHOOL DOES NOT LEND TOOLS Recommended Items To Bring Some students find it helpful to bring: • Notebook & Pen • Camera • Apron • Hand towel • Large plastic bags to take your arrangements home • Lunch/dinner/snacks Complaint Procedure For complaints, please contact the president of Koehler & Dramm at (612) 362-3108. Complaints may also be made to the Minnesota Office of Higher Education;1450 Energy Park Drive; Suite 350; St. Paul, MN 55108-5227 at (651) 259-3975.
2015 Floral Design Courses
18 www.kdiof.com
2015 Class Schedule
January July 5-9 Floristry 1-Basic Design M-F (40) 6-10 Floristry 1 - Basic Design M-F (40) 7 Wednesday Workshops PM W (2) 6-31 Floristry 2—Intermediate Design PM M-Th (40) 12-16 Floristry 2 - Intermediate Design M-F (40) 13-17 Floristry 2—Intermediate Design M-F (40) 19-23 Floristry 3- Advanced Design M-F (40) 27-31 Floristry 4—Master’s Class M-F (40) 26-30 Wedding/Celebration M-F (40) August February 10-14 Floristry 1-Basic Design M-F (40) 2-5 Bridal Bouquets M-Th (32) 12 Wednesday Workshops PM W (2) 4 Wednesday Workshops PM W (2) 17-21 Floristry 2—Intermediate Design M-F (40) 16-20 Ceremony Decorations M-F (40) 24-28 Today’s Tribute Design M-F (40) 23-26 Corsage & Boutonnieres M-Th (32) September March 2 Wednesday Workshops PM W (2) 4 Wednesday Workshops PM W (2) 14-15 Potter’s Bench Profits M-T (18) 9-13 Permanent Botanicals M-F(40) 16-17 Holiday Designs (Fall) W-Th (18) 9-31 Floristry 1-Basic Design PM M-Th (40) 21-24 Bridal Bouquets M-Th(32) 16-20 Floristry 1-Basic Design M-F (40) 28-Oct 2 Wedding/Celebration M-F (40) 23-27 Floristry 2—Intermediate Design M-F (40) 30-Apr 3 Floristry 3-Advanced Design M-F (40) October April 7 Wednesday Workshops PM W (2) 1 Wednesday Workshops, PM W (2) 12-29 Floristry 1—Basic Design PM M-Th (40) 7-10 Technique/Trend Immersions T-F (32) 19-23 Floristry 2—Intermediate Design M-F (40) 13-17 Floristry 1-Basic Design M-F (40) 26-30 Floristry 3-Advanced Design M-F (40) May 11-15 Ceremony Decorations M-F (40) 18-22 Floristy 3-Advanced Design M-F (40) 26-27 Business Basics T-W (18) June 1-5 Floristry 1-Basic Design M-F (40) 3 Wednesday Workshops, PM W (2) 8-12 Special Events M-F (40) 22-25 Corsage & Boutonnieres M-Th (32) Bold=adjusted date
2015 Floral Design Courses
November 2-6 Today’s Tribute Design M-F (40) 4 Wednesday Workshops PM W (2) 9-13 Floristry 1-Basic Design M-F (40) 16-20 Permanent Botanicals M-F(40) 30-Dec 1 Holiday Design/Winter M-T (18) December 2 Wednesday Workshops PM W (2) 7-11 Floristry 1-Basic Design M-F (40)
19 www.kdiof.com
Enrollment and Eligibility
Eligibility: All students having a strong interest in floral design, and at least 16 years of age. There is no application process or fee for standard registration. Credit Transfer If you have not completed Floristry 1 - Basic Design, but have completed a basic course at an approved floral-instructed school, or have five (5) or more years design experience in the floral industry, please call 800298-0495 to have the Primary Instructor determine if you pre-qualify to take any course following Floristry 1 - Basic Design. Once you have been pre-approved by the Instructor, you will be sent our written application form to be returned with two letters of floral design experience recommendation and a $50.00 application fee. The submitted application will then be evaluated and the student will be contacted if he/she is qualified to enroll in any advanced courses without enrolling in Floristry 1 - Basic Design. Please allow approximately two weeks turn-around time for the phone interview and application process. The guides for the Diploma of Floral Arts Science are the student will complete 350 hours of class time. All courses must be completed within a three-year
period. It is the duty of the student to keep track of his/her own courses and hours.
Wholesale Florist facility in NE Minneapolis, Minnesota. The classroom is located at the end of Aisle 1.
Floristry 1, Business Basics, Permanent Botanicals and Potter’s Bench Profits are required courses of the Diploma of Floral Arts and Sciences. Courses may be taken in any order after completing Floristry 1 - Basic Design. A Certificate of Achievement will be awarded at the completion of each 18-40 hour course; the Diploma of Floral Arts and Sciences will be awarded upon completion of the 300 hours within a threeyear period.
You can enter through the entrance by Dock Door #1-it opens at 6:30 am. The front door located on East Hennepin opens at 8:00 am. You will design in a standing position. Smoking is not allowed in the building or near the doorways. This facility fully complies with fire safety regulations.
To total 350 hours, you may take as many 18-hour courses, 32-hour courses, 40-hour courses, Hands-On-Wednesday Seminars as you will need (each 18-hour, 32-hour or 40-hour course counts only once). The student must fill out an ‘Intent to Graduate’ Form at least one week prior to graduation date in order to receive a Diploma. Please check the box on the registration form or notify our office if you intend to work toward the Diploma. The student may decide to work toward the Diploma at any time during his/ her coursework. Classroom Details Courses will be conducted in the Education Center located inside the Koehler & Dramm
2015 Floral Design Courses
For the all-day schedule courses, each day there will be two 15-minute breaks and a one-hour lunch break. You may bring your own lunches or purchase these offsite. Food vending machines, microwaves and a refrigerator are on the premises. Enrollment Policies Courses fill up quickly, so register early to reserve your selected date. Enrollment is based on a firstcome, first-serve basis. Each course is limited to 16 students maximum. Prospective students are not allowed to attend any course without pre-registering. We accept cash, check, Visa,
MasterCard, Discover or money order. Tax will not be added to tuition. For pre-registration, students may pay either the $100.00 deposit or the full balance due. If a credit card is used to pay a deposit, the Institute of Floristry will not automatically charge the balance of any tuition owed without the consent of the payer. Upon receipt of payment, a prospective student’s course space will be held and a confirmation letter (and invoice, if applicable) will be mailed. The confirmation letter will contain information of the final date that any balance due must be received by our office. (For example: if a course begins on a Monday, the balance must be in our office on or before the Wednesday prior; if a course begins on a Tuesday, the balance must be in our office on or before the Thursday prior.) If the student does not attend the first day of any day course or the first two evenings of any evening course, and has not informed the Institute of Floristry’s office of the absence, the Institute of Floristry has the right to fill the seat with another student. We reserve the right to cancel any course due to the enrollment level or unforeseen circumstances. A minimum of 5 students is required to run a course as scheduled. Students
20 www.kdiof.com
who have paid tuition or registration fees for a course that canceled will receive a complete refund. Course dates are subject to change. Please call to verify dates before enrolling (the Institute of Floristry will inform the enrolled students of the change(s), if applicable). With Koehler & Dramm’s Institute of Floristry being a private institute, we do not offer financial aid. If a student has received a gift certificate for a course, the student must include the certificate with a registration form and follow pre-registration requirements. The Refunds & Cancellation Policy will apply to Gift Certificates if a student needs to cancel a course for which he/she is registered. Tools must be brought/purchased if not included in the certificate’s value. (Please read “Required Tools” on page 13). There will be a $20.00 fee for any non-sufficient funds check received. Refund & Cancellation Policy Each prospective student will be notified, in writing, of his or her acceptance or rejection upon receipt of the registration and/or tuition payment. If a student is denied, all tuition, fees and other charges shall be refunded.
If a student gives written notice of cancellation within five (5) business days after the day on which the student is accepted by the school, all tuition, fees and other charges paid by the student shall be refunded, regardless of whether the course of instruction has started. If a student gives written notice of cancellation following the fifth business day after the day of acceptance by the school, but before the start of instruction, all tuition, except 15 percent of the total cost of the course, shall be refunded to the student. If only a deposit was made, no more than $50.00 shall be refunded to the student. If a student who has registered for a course does not appear for the course and cancels before 75 percent of the course of instruction, all tuition, except 15 percent of the total cost of the course, shall be refunded to the student. If only a deposit was made, no more than $50.00 shall be refunded to the student. After 75 percent of the course of instruction, no refunds are given. If a student gives written notice of cancellation after the start of the course of instruction, but before completion of 75 percent of the course of instruction, the amount
2015 Floral Design Courses
charged for tuition, fees, and all other charges for the completed portion of the course shall not exceed the pro rata portion of the total charges for tuition, fees, and all other charges that the length of the completed portion of the course bears to its total length, plus 25 percent of the total cost of the course, but not to exceed $100.00. ‘Oops, I forgot I had class!’ There are no refunds or switching to other classes for a missed class. Course Achievement Certificate A Certificate of Achievement and a letter of recommendation will be awarded to each student at the satisfactory completion of each 18-hour, 32hour or 40-hour course. Diploma of Floral Arts and Sciences • You will complete 350 hours of class time. All courses must be completed within a three-year period. It is the duty of the student to keep track of his/ her courses and hours.
try 1 - Basic Design. • To total 350 hours, you may take as many 18-hour courses, 32-hour courses, 40-hour courses, Hands-On-Wednesday Seminars as you will need (each 18-hour, 32-hour or 40-hour course counts only once). • You must fill out an ‘Intent to Graduate’ Form at least one week prior to graduation date in order to receive a Diploma. • Please check the box on the registration form or notify our office if you intend to work toward the Diploma. The student may decide to work toward the Diploma at any time during his/her coursework. For more information, visit out website at www.kdiof.com or contact Cheryl at (612) 362-3133
• Floristry 1, Business Basics, Permanent Botanicals and Potter’s Bench Profits are required courses of the Diploma of Floral Arts and Sciences. • Courses may be taken in any order after completing Floris-
21 www.kdiof.com
Job Center/Employer Enrollment Procedures A Minnesota or private Job Center/Employer that is enrolling a student must adhere to the following conditions: A Koehler & Dramm Customer Application form will need to be submitted to Koehler & Dramm’s Credit Department. The Enrollment Procedures above must be adhered to, with the exception that in place of a registration fee, an authorization formcan be sent to hold a student’s place in class. A student’s place in class cannot be held without either the registration fee or an authorization form that promises payment will be forthcoming. If the Job Center/ Employer is combining many courses onto one Purchase Order,please itemize the Purchase Order to clarify which courses the student prefers. An invoice for class, tools, or both can be issued to the Job Center/Employer from our office. Full payment is due on or before TWO BUSINESS DAYS BEFORE the first day of class.
Organizational Framework
Please fax authorizations to 612-331-5066 to the attention of Cheryl.
President/Treasurer: Lee Spence
Grading & Attendance Policies
School Director/Instructor: Ardith E. Beveridge AAF AIFD PFCI CAFA MSF
Students will be evaluated on: • participation in designing, • completing projects within the time frame allotted,
Secretary: Eugene Brunk
• following directions, prompt attendance, and • cleaning up after each project.
Executive Administrative Assistant: Cheryl Stanius-Deiman
Satisfactory completion of these elements is required to successfully finish each course. There are no written or oral tests given. There are no letter grades given.
Instructors:
• Attendance is important. You must inform the office if you will be absent for any of the course hours or days. • If a student misses any hours, he/she must make-up the hours to satisfactorily complete the course. • A Make-Up Request Form, located outside of the classroom, must be filled out, turned in and confirmed within five business days of when the form was issued, or make-up time will not be allotted. The student may attend missed hours at the next same course scheduled if there is room in the course A Certificate of Achievement and a letter of recommendation will be awarded to each student at the satisfactory completion of each 18-hour or 40-hour course.
2015 Floral Design Courses
Ardith E. Beveridge AAF AIFD PFCI CAFA MSF (All Courses) Ardith is an internationally accredited floral designer and judge.. Her accomplishments in the floral industry include: international floral designer, consultant, commentator and panel designer for floral design shows; judge in floral design contests; a Rose Bowl Parade Float lead floral designer; and the Presidential Inauguration’s floral designer. She also received the Tamy Bright Award from the Society of American Florists for Lifetime Achievement in the floral industry. Ardith continues to gain education and certification by attending and teaching courses and remaining active in a wide array of organizations within the floral industry throughout the world. ASSOCIATE INSTRUCTORS Sue Bagge Floristry 2-Intermediate Design (Ikebana section)
Sue has studied the Sogetsu School of Ikebana for over 3 decades. She has traveled to Japan several times and throughout the United States to attend conferences and workshops and to study the culture and gardens. She has developed workshops for the Minnesota Landscape Arboretum that have focused on ikebana using plants that are native to our area. She is also a horticulturist and landscaper known in Minnesota for her garden and floral designs as well as for teaching. Bobby Bernstrom Floristry 1–Basic Design Bobby is a Fresh Flower and hard goods sales representative at Koehler & Dramm Wholesale Florist. He has worked in the floral industry for 10 years at Koehler & Dramm from Order Pulling to Plant Associate to present. Bobby enjoys working with people and the floral medium. Beverly Colson Wedding/Celebration Design Beverly, floral designer and founder of Posies Studio, is a certified graduate of Koehler & Dramm’s Institute of Floristry. Beverly has studied and instructed in various styles of American, European and Ikebana design. She specializes in designing for weddings, other events. Martin Dahl Potter’s Bench Profits Martin has worked in the floral industry for many years. Originally greenhouse work and floral design were elements
22 www.kdiof.com
in programs he developed for working with youths and adults with special developmental and emotional needs. Recently, he has worked as a plant buyer, lead designer, floral shop manager, floral wholesaler, and product educator in both rural and urban settings. He is an active member of the Minnesota Orchid Society. Kiesa Goodwin Floristry 1-Basic Design Kiesa has been at Koehler & Dramm since 2005. She formerly worked as the Design Supervisor and really enjoyed the fast paced work and the detailed nature of the job. She is now a valuable member of the Plants Department. When Kiesa isn’t working with flowers she loves to cook. Since she was a little girl, her dream was to work with flowers and plants, so she considers herself blessed every day to be able to work in the floral industry. Emily Gorg Floristry 4-Masters Class (Photography) Emily is currently the Marketing Manager for Koehler & Dramm Wholesale Florist and has also worked as a professional photographer specializing in weddings since 2009. She earned her BS in Advertising from the Art Institutes International Minnesota, and comes to Koehler with a background in graphic design and marketing for the wedding and powersports industries. Although she is a relative newbie in the floral industry, she has quickly found a new niche for her skills,
Jessica Leopold Floristy 4-Masters Class Jessica has been an active member of the floral industry since she was 15 years old— attending an Agriculture-based high school and working in a local flower shop throughout her high school and college career. She has completed floral design classes in Denver, Colorado and has expanded her design skills and floral know-how by working with multiple florists throughout the United States. Her design aptitude has aided her to design hundreds of weddings/ events both here at home as well as across the US. She has also designed for the Rose Bowl Parade in Pasadena, California, helping to complete five of the floats in the 2009 parade. She has worked closely with the operations of surrounding state florists and has served three terms as a board member of the Minnesota State Floral Association. Marna Hansen Floristry 1-Basic Design Marna is a native to both Minnesota and its floral industry. Her greatgrandparents owned a SE Minneapolis floral/greenhouse operation established in 1885. As a fourth-generation florist, she has a passion for flowers, people and learning. Marna is the past President of Teleflora’s Minndakota Unit and is the current Floral Operations Manager and Senior Design Specialist of Sympathy Florists in Plymouth. She also serves on the Minnesota State Florist Association Board as Education Chairperson. She has worked and designed at the National
2015 Floral Design Courses
Level for FTD, and organizes and designs trade shows at the wholesale level, teaches design classes industry-wide, and judges floral design at the national and local level. Claudia Lindsey Potter’s Bench Profits Claudia was raised in the retail floral and garden industry, and she earned a B.S. in Ornamental Horticulture from the University of Illinois. Her experience has brought her through many industry changes, firsthand. Claudia feels the customer has more choices, but their reasons for purchasing flowers and plants remain still centered on wanting to convey their emotions.
and Sciences (DOFAS) can be received from the Institute of Floristry when you complete 350 hours of coursework in full. You will then be recognized with the acronym ‘CPFD’ which will follow your name. It stands for ‘Certified Professional Floral Designer’.
Lee Reynolds Potter’s Bench Profits Lee is a professional garden and landscape designer, working with tropical and hardy subjects. For more than a decade, she has given talks on gardening, sharing her knowledge on how to choose and care for appropriate plants. For the institute, she applies her experience in indoor plant maintenance to a segment of Potter’s Bench Profits. Sandy Von De Linde Business Basics Sandy’s background is in accounting and she was an owner of a floral shop, Potpourri Flora. She has meshed the two worlds to teach how to be a wise business owner. and many referrals.
Education terminology The Diploma of Floral Arts
23 www.kdiof.com
D esign Forms
Compiled by Ardi th Beve
ridge AIFD, PFCI,
Color by Compiled
, FD, PFCI
ridge AI
ve Ardith Be
Koehler & Dra
mm
AAF
Institute of Florist
ry
Books & Materials by Ardith
Principles, Secondary Principles, and Elements of Design
Books Fabulous Faux Florals: 50 Easy, Extraordinary Projects with Silk Flowers and Permanent Botanicals Wreaths and Wall Flowers: Gorgeous Decorations with Silk and Dried Florals Faux Florals in Glass: 30-Plus Unique Arrangements in Clear Vases and Other Glassware
DSetsyilgens by Compiled
, FD, PFCI
ridge AI
ve Ardith Be
AAF
Compiled by Ard ith Beveridge AIFD , PFCI,
AAF
AAF
Faux Florals for Your Wedding: Fifty Easy and Original Projects
Terminology of Floristry Techniques
Compilations Terminology of Floristry Techniques
Compiled by Ardith Beveridge AIFD, PFCI, AAF
Principles, Secondary Principles and Elements of Design Design Forms and Styles Color DVD
We also sell aprons!
Floral Design With Ardith, Volumes 1-4
2015 Floral Design Courses
24 www.kdiof.com