Sandra Hodak – Portfolio 2015

Portfolio S

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EDITORIAL DESIGN / ILLUSTRATION

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/ PHOTOGRAPHY

HI,

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IS

THE

CIRRICULUM

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OF

Sandra Hodak G R A P H I C

contact

NAME

Sandra Hodak

D. O. B.

28.06.1993

ADDRESS

Kalker Hauptstr. 180 51103 Kรถln

CELL

015117802992

E-MAIL

education

work experience

adobe skills

D E S I G N E R

sandra.hodak@gmx.net

2003 - 2012

a-levels / Mรถrike Gymnasium / Gรถppingen

2009 - 2010

study abroad / one year / Cairns State High School / Cairns (AUS)

2012 - 2015

degree course in communications design / Kรถlner Design Akademie / Cologne

2014

study abroad / three months / friends of design / Cape Town (ZA)

2013 -2014

freelance / webdesign / WildWestDesign /Bottrop

2014

freelance / photography / personal trainer Karina Fischer

2015

internship / 3 months / Jung von Matt / Hamburg

2015

internship / 3 months / sons of ipanema / Cologne

PHOTOSHOP INDESIGN ILLUSTRATOR

Editorial

Dvakultura B R A N D B O O K

For this relaunchproject, I designed a brand book for a german-croatian restaurant. A new corporate identity with new name(engl: two cultures), new logo, colours and font give the restaurant a refreshing modern look. The selfmade illustrations underline the selfmade and fresh food served in the restaurant.

Book Cover F

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The main character in the Franz Kafka´s book „The Transformation“, identifies himself more with a beetle, than with a human.

This feeling of his is represented as a shadow of a man in the shape of a beetle. In order to stress this shape, I made the cover black and white with clear contures.

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Paper Art T

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This may not look like an editotial project, but it was built to end up as one.

Every student had the task to build a paper-art artwork, in order to put all projects

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afterwords together in an exhibition cataloque. I made a beardy captain. I used wood , glaze, paper stripes, a cutter and glue to achieve a threedimensional shape.

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This exhibition catalogue contains a collection of all students paper art projects. The design is

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kept simple and elegant but still modern using a lot of white space and big sized typography.

DIE BANDBIOGRAFIE B

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Supplementary to the print-project „Freiburg“, I created and programmed a magazine-app with InDesign.

This release features a german punk-

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band called „Freiburg“. It contains animation(shaking head on the cover) a smooth scroller, scrollable frames, swipable items(LP) and videos.

T-shirts S G

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As an intern I had the chance to create a bandshirt for a german indie-rock band called “Schrottgrenze“. The band celebrated their 20th anniversary, so the shirt was supposed to demonstrate that. They chose the design on the bottom in the left corner.

Plattenstube

B R A N D I N G P R O J E C T

In my conzept for „Plattenstube“ (engl.: record chamber), I used old and useless vinyls to sculpt different things like bowls, vases for flowers,

whatnots and lamps, in order to bring the old vinyls to life again. These are design objects made by myself with an oven and spray-paint.

Illustration

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Every day, a small girl escapes into a paradise-like world of phantasy by slipping into a hole behind a bush of roses in her parents garden to meet her

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imaginary sister. I visualized the phantasic, melancholic but still amusing story by Astrid Lindgren in a contrastfull black and white woodcut style.

Stop-Motion E

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In Edgar Allan Poes dark poem „A dream within a dream“, the protagonist struggles with the simple question, if his existence is real, or if his life is nothing but a dreamworld , he cant wake up of. Using gif-animation, zooming and swinging, I brought life to my digital paitings.

The dark mood of the video is underlined by a song of the band „Freiburg“. online: https://vimeo.com/108329340

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Additionally to my stopmotion video for Edgar Allan Poe´s „A dream within a dream , I designed a film poster. In the protagonists eye,

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one can see a spotlight which represents a false reality in the film - a dream. The poster is fully handcrafted with stencil and spraypaint.

T ibet ?

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This series of posters addresses the political oppresssion the Republic of China performs on Tibet by denying their independency. While the Dalai Lama tries to get the

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attention of countries all over the world, tibetan monks commit suicide by burning themselves alive.

This is the highest act of Protest their religion allows them to perform.

Bartast B

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The products of bartast fullfill all the desires of fashionable bearded man; Not only for the beard, but also for the customers eye. I designed detailled illustrations of different beard-types and combined these with simple typography and cheeky slogans („wash him sometimes“, „get him in shape“). The shampoo goes along with a beard condotioner and beard brush.

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BARTAST S TA RK E B O RSfürTeineEN

sorgen einfache Kämmbarkeit der Barthaare

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DIE BARTBÜRSTE

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BARTAST Shampoo verleiht deinem Barthaar eine unwiderstehliche

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Wir verwenden ausschließlich

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BARTAST

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BARTAST

BARTAST REI CH E Wir verwenden ausschließlich A H ORNÖLE Ihrem Barthaar N ATÜ R L I C H E spenden nachhaltige Feuchtigkeit.

STO F F E OH NE BARTAST Bartwichse verleiht SILIKONE deinem Bartstyle unschlagbaren ihr Haar H A LT & dieschädigen können.

GLA NZ

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Up the creek S

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Up the creek is one of south Africa‘s most popular music festivals.

Students of several universities were briefed by

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the cleint herself to create a new look, designing line up posters, a festival kit, a map and an interactive festivals app.

Photography

Personal Training

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It was the customers wish to shoot athletic, as well as elegant black and white studio pho-

tos for her upcoming personal training website. She is focussing on intensive core-training.

White on White M O

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The difficulty of this shoot was to create a contrast between white shades in a photo studio.

The photo aims at the problem, Asia has with the western dairy industry. Western countries try to introduce dairy products to the asian market, although the main part of the asian population suffers from lactose intolerance.

Double-portrait P &

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The main idea graphic concept, different shades On one hand appearance, that

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behind this photowas to visualize two of someones life. there is the outer everyone can crea-

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te and modify themselve, according to their personal ideals. On the other hand there is the the more intimate side in someones life, not everybody is allowed to see at first sight.

Conversion P

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For this series, I preserved the leftovers of the fictional „Mr. X“ for three weeks, after his sudden and meaningless death, until he was found in his flat. The viewer is

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supposed to be left in question: What change have I brought this world, and what are people going to remember me for after my death?

Mr. X never dealt with this question.