We offer an in-house marketing department developed to give agents the tools and training to best market themselves and their listings. Our designers work as a team to provide the office with everything from custom artwork for brochures to creating personal branding to pulling mailing lists. The Marketing Department offers several print and online services to amplify a property’s appeal, alert your sphere or build your personal brand. If you have a project in mind, question or need assistance, don’t hesitate to contact your friendly neighborhood marketing department.
VICTORINA NERIS Marketing Team Leader 312.602.5705 direct BRIDGETTE HESCHEL Marketing Coordinator Marketing 312.602.5708
lpmarketing@bhhschicago.com
Design/print Flyers Brochures Booklets (4+ pages) Postcards Custom Signs/Banners Order postcards Pull neighborhood maps Pull Mailing lists Artwork for eCards Social med ia graphics Advertisements Announcements One-on-one strategy meetings Personalized buyer/seller presentations
Co-op Ad announcements Tool training We also assist with the following: Agent websites Bio Headshots Testimonials Marketing Plans Property sites DBA BHHS REsource Center Adwerx InTouch
PROJECT TIME ALLOTMENT Please allow 48-72 hours for most projects Please allow 21+ business days for all first drafts of personal branding.
headshot
Online presence and social media play a huge part of any business. A professional headshot becomes part of your branding and will make a strong first impression. As with a bio, headshots should be representative of the subjects personality. Some tips for a successful photo include: Love what you’re wearing Your confidence will naturally show Be yourself Bring a variety of colors as well as both work and casual clothes
bio
Don’t be too selective or seasonal Remember that the photo may be used for several years
A bio or profile is one of the most important marketing tools for real estate agents. Bios should inform viewer of the agents strengths, expertise and success. Adding personal notes, such as hobbies and charity work, is a great tool for connecting to prospective clients on a personal level and it should be a representation of the individuals personality.
Please send your headshots and bio to lpmarketing@bhhschicago.com
Cabernet Corner is your resource for many useful KoenigRubloff tools. You can access each of the tools outlined in this program from any computer, anywhere by logging into CabernetCorner.com. New agents receive registration information within 48-hours of joining. Using CabernetCorner will help your marketing by being your one-stop-shop to the back-end of your agent website and gives you access to various marketing tools.
We believe logging in and exploring the site is the best way to become familiar with what it has to offer. Video tutorials are available on the bottom left-hand side of the Cabernet Corner homepage.
MARY SMITH
312-123-4567 Mobile: 312.123.4567 msmith@koenigrubloff.com
agent website
STAY CONNNECTED Each of our agents receive their own agent webpage within 24-48 hours of joining the company. With a sleek and modern style, they are very intuitive. Your headshot and bio will be posted within 24-hours of us receiving the files. You can add up to 3 additional pages of content at no cost as well as
MARY SMITH
312-123-4567 Mobile: 312.123.4567 msmith@koenigrubloff.com
add links, social media widgets, testimonials, videos and more. Tools availabe to visitors include: WHAT’S MY HOME WORTH valuation tool MY NEIGHBORHOOD REPORT to sign up to receive comprehensive reports on the market within the city and chosen zip codes MY MOBILE APP the link to download your branded Homesnap
intouch
app InTouch is our KoenigRubloff communications platform, think of it as an inner office Facebook. Streamline the way you correspond with colleagues in our office as well as offices across the entire KRG organization. Quickly and easily broadcast information on pre-market listings, important events and more. InTouch is available and easily accessible 24/7. Your InTouch welcome e-mail will arrive within the first few days of your affiliation with KRG and will include a link and instructions on how to access InTouch from your computer and mobile devices. We can walk you through the best way to utilize this exciting tool.
moxiworks
MoxiWorks is our new CRM/CMA tool. Use Moxi Engage to connect with clients as you take them through the buying or selling process. Start them off on a marketing campaign to keep yourself top of mind, and assign tasks to stay organized. Use Moxi Present to create beautiful CMAs that connect directly to the MLS and your listings. Work individually or as a team, and share presentations digitally with your clients. All presentations are responsive to the device they are viewed on. No more stale PDFs!
spacio
Spacio is our Open House tool that you can access through MoxiWorks. Create open house forms, send automated emails and contact your clients directly through this tool. Make sure to follow the steps above and activate your account. This has been the most popular tool we’ve rolled out in the past year, and has the highest adoption rate of any other marketing tool!
We hope you find this information helpful. Please contact us with any questions you may have or to schedule a one-on-one meeting. Please send all requests to lpmarketing@bhhschicago.com
VICTORINA NERIS Marketing Team Leader 312.602.5705 direct BRIDGETTE HESCHEL Marketing Coordinator Marketing 312.602.5708
FACEBOOK @bhhschicagolpclybourn INSTAGRAM @bhhschicago_clybourn