C 312.788.0325 O 630.780.1218 | KRosales@BHHSChicago.com KellysTheCloser.com
ABOUT ME
KELLY ROSALES C 312.788.0325 O 630.780.1218 KRosales@BHHSChicago.com KellysTheCloser.com
Born and raised in the Southwest Suburbs of Chicago, Kelly first entered the real estate profession after several years working with attorneys in the foreclosure industry. In 2002, she was offered a management position with a large REO Brokerage servicing non-performing assets. After several years working with financial institutions, she shifted her focus to traditional sales and found her calling. Kelly is passionate about helping her clients sell or find their perfect home. Buying or selling real estate can be stressful, but Kelly’s approach takes that stress off her clients and puts their minds at ease. Kelly believes in going that extra mile for her clients! Her primary goal is to make each buying and selling experience a positive one. She is knowledgeable, responsive, compassionate and professional. She surrounds herself with a team that shares the same values and characteristics. Staying abreast of the latest technology and keeping up-to-date on all relevant training, Kelly utilizes the best resources and state of the art marketing materials and tools to serve her clients. Through years of continued education and marketing training, I’ve built a customized portfolio of services tailored to each clients’ personal real estate needs. Kelly holds certifications in staging, pricing and seller representation. Outside of working in real estate, Kelly loves spending time with family, camping, snowmobiling and is an active resident of the Justice community. She serves as the President of the Justice Lion’s Club and is a member of the Justice Chamber of Commerce.
C 312.788.0325 O 630.780.1218 KRosales@BHHSChicago.com
ABOUT ME
WHEN YOU LIST WITH ME MARKETING • Listen to your needs and establish a personalized marketing plan
• Detailed home walk-through with staging consultation • The latest market statics to establish the best achievable sale price in the marketplace
• Professional photography so your home is showcased at it’s best
• Listing Video published on YouTube and shared • Social Media, Internet and direct marketing to my database
• Open Houses • My commitment to weekly communication with feedback from the marketplace
OFFER NEGOTIATIONS • Immediately advising you when an offer is received • Contacting lenders to confirm buyers have been pre-approved • Presenting and negotiating offers on your behalf • Aggressively negotiating on your behalf to ensure you are receiving the highest possible sale price the market will allow
CONTRACT & CLOSING • Confirming earnest money is received on time and following up on buyer’s inspection • Assisting with inspection requests • Meeting the appraiser at the property with comparable properties, lists of updates and answering any questions the appraiser may have
• Following up with buyer’s Realtor and Loan Officer for updates on appraisal report/loan status • Proactively working closely with your attorney and buyer’s representation throughout the process to ensure an on time closing
• Coordinating final walk through and transfer of keys at closing table
CONCIERGE SERVICE • Providing you with access to attorneys, home inspectors, lenders, interior designers, home stagers, handyman services, professional cleaning services, plumbers, roofers, contractors, moving companies, furniture design services and more.
ABOUT ME
DEDICATION & COMMITMENT TO YOU “Kelly was very responsive to every request I made no matter the time or day. Kelly was on top of everything, she even kept in touch with my loan officer and my attorney to make sure everyone was on the same page...she kept it all together. She is amazing at what she does. I highly recommend Kelly! Kelly not only assisted with purchasing my new home, she also sold my Moms home in a month and my other home in 7 days! If you are looking for a realtor who knows her stuff, Kelly is the one. She works hard and won’t let you down!” Cindy Jurkones — Buyer & Seller “Kelly went above and beyond during every step of our first home purchase. Her expertise and supportive manner made the experience perfect. She was extremely responsive and knowledgeable on everything, including tips on how to make the process run smoothly. She is also a one-stop shop that includes great referrals to lenders, inspectors and real estate lawyers. I would trust her with our first home purchase all the way to our last.” Natalie Skinner — Buyer “Kelly was wonderful to work with. She went above and beyond what I have experienced with other realtors. My condominium was sold in 14 days- she’s amazing! I highly recommended Kelly and will use her again in the future.” Jill Cipriani — Seller
“Kelly has helped us out TWICE. We highly recommend her as a realtor she goes above and beyond with the entire process.” Christina Crittendon — Property Owner (Landlord) “Kelly is Phenomenal! I could not have asked for a better realtor. She literally was by my side from start to finish and she was super patient with me every step of the way. I looked at many houses and she never grew weary with me. Let me tell you she is a miracle worker! She helped me land the contract when I was in a bidding war when I finally found the house that I liked. When I ran into a nightmare situation dealing with the bank I was working with regarding closing on the house she stepped right in (like the professional that she is) made a few phone calls and worked her magic! Because of Kelly, I was able to close on my first house this past week! I cannot say it enough Kelly is a gem and I would pick her again to help me buy/sell a house in a heartbeat!” Debresha Powell — Buyer
ABOUT ME
RECENT SALES
1402 Major Drive Plainfield, IL
4N284 Pioneer Court St. Charles, IL
501 S Charleton Street Willow Springs, IL
2706 W Adams Street Chicago, IL
2754 N Hampden Ct, #1405 Chicago, IL
3145 Harvey Avenue Berwyn, IL
5153 W 64th Place Chicago, IL
5634 S Neva Avenue Chicago, IL
5636 W 103rd Street Oak Lawn, IL
ABOUT ME
RECENT SALES
7036 98th Street, #2B Chicago Ridge, IL
7504 Garden Lane Justice, IL
7535 Oak Grove Avenue Justice, IL
7605 Odell Avenue Bridgeview, IL
7648 S 88th Avenue Justice, IL
8708 Mobile Avenue, #2D Oak Lawn, IL
9052 S Utica Avenue Evergreen Park, IL
9732 S Nashville Avenue Oak Lawn, IL
10408 Circle Drive, #107 Oak Lawn, IL
ABOUT ME
RECENT SALES
11014 S Sawyer Avenue Chicago, IL
12825 S Kenneth Avenue, #D5 Alsip, IL
15161 W Quincy Circle Manhattan, IL
OUR COMPANY
A globally respected business name, national connections and deep local roots uniquely position Berkshire Hathaway HomeServices Chicago to meet the needs of our clients.
LOCAL ROOTS Starting in 1930, we have been a part of the Chicago-area real estate landscape consistently providing high-quality representation and outstanding service to generations of home buyers and sellers. From our earliest days in Chicago and Glenview, we have
become leaders in the brokerage industry by developing relationships with our clients and our communities. Our affiliation with the Berkshire Hathaway HomeServices network gives us unmatched international alliances with brokerages around the world.
GLOBAL REACH Berkshire Hathaway HomeServices is the top real estate brand in the nation. With nearly 50,000 agents and 1,450+ offices*, we offer an unmatched national and global network. Our company is built on proven operational excellence, demonstrated integrity and the reputation of Berkshire Hathaway, one of the
*2019
world’s most admired companies. Our powerful Global Network Platform equips our agents to work in a world that is mobile, online and social, complementing our deep industry expertise and unmatched business knowledge.
OUR COMPANY
A GLOBAL NETWORK OF OPPORTUNITY
UNITED KINGDOM
GERMANY
I TA LY S PA I N PORTUGAL
UNITED ARAB EMIRATES
NEARLY 50,000 AGENTS, 1,450+ OFFICES AND GROWING Berkshire Hathaway HomeServices Reach BHHS Network November 2019, map is subject to change along with the rapid growth of the network.
Last updated November 13, 2019
Berkshire Hathaway HomeServices Chicago
No.1
Midwest Region Berkshire Hathaway HomeServices National Network
HomeServices of America
No.1 In the country*
Top Work Place Chicago**
No.1
*
Real Trends, 2018 closed transaction sides ** Chicago Tribune Top Work Places, 2019
OUR COMPANY
YOUR SATISFACTION OUR BUYERS AND SELLERS HAVE SPOKEN!
Overall Satisfaction
96
Recommendation Rating
98
Performance Rating
99
When it comes to customer satisfaction, our numbers speak for themselves. Our professionalism, service and quality set us apart from the rest, and ensure that you will have a terrific real estate experience.
TELL US WHAT YOU THINK You’ll receive a survey invitation email about two days after your closing from Real Satisfied, an independent rating service. Look for the survey, and take this opportunity to share your experience.
* Real Satisfied consumer response data for Berkshire Hathaway HomeServices Chicago closed transactions. December, 2019
Berkshire Hathaway FORTUNE World’s most admired companies
BARRON’S World’s most respected companies
FORBES World’s largest public companies
*Fortune – World’s Most Admired Companies 2019 **Barron’s – World’s Most Respected Companies 2017 ***Forbes – The World’s Largest Public Companies 2018
MARKETING YOUR HOME
WORLD CLASS MARKETING A blend of art and science, our marketing platform combines technology with a personal touch.
EXPERT INSIGHT Property analysis and preparation
PHOTOGRAPHY & VIDEO
Beautiful images captivate buyers
POSTCARDS
BROCHURES
YARD SIGNS
ECARDS
BROKER NETWORKING
PROPERTY WEB ADDRESS
BERKSHIREHATHAWAYHS.COM
DIGITAL
BHHSCHICAGO.COM
MOBILE
The local real estate resource
An app that is as mobile as our buyers
LOCAL MEDIA
PUBLIC RELATIONS
Stunning direct mail, targeted for results
A sign of confidence
Connections with the top brokers in the area
A global destination for home buyers
Enticing advertisements in local and regional newspapers and magazines
REPORTS
Our data powers your next move
SATISFACTION SURVEY Your feedback matters
Beautiful home brochures and marketing materials
Instantly promote new listings, open houses and updates
Your online address is the focal point of our marketing
500+ real estate websites work for you
Millions of media impressions each month
RELOCATION
We move companies from around the world
MARKETING YOUR HOME
BEAUTIFUL BROCHURES & MARKETING PIECES The story of your home unfolds in beautiful, four page property brochures, created for each property. These full-color pieces make a lasting impression.
DIRECT MARKETING ECARDS Instant communication of new listings, open houses and updates.
SUZIE AGENT 847.881.8043
123 STREET ADDRESS WINNETKA, ILLINOIS 60093 Š BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Ž
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POSTCARDS Stunning direct mail, targeted for results. Beautiful property postcards can be a great way to spread the word. Direct mail can be employed to reach a highly targeted audience and achieve maximum results.
PropertyWebsite.com
BROKER NETWORKING
A POWERFUL BROKER NETWORK CONNECTIONS WITH THE TOP BROKERS IN THE AREA Excellence inspires excellence. The power of Berkshire Hathaway HomeServices Chicago is our network of 1,500 real estate professionals a n d s t a f f. I n th e co m p a ny of th e m o s t productive brokers in the area, we bring clients together.
INTOUCH | AGENT APP Our industry-leading agent app keeps our agents in the know. Only Berkshire Hathaway HomeServices Chicago brokers get exclusive access to select properties in the days before they hit the market - a critical marketing time for both buyers and sellers.
RELOCATION - WE MOVE COMPANIES FROM AROUND THE WORLD. Chicago and our surrounding suburbs are top destinations for corporate expansions. We help that growing work-force find their homes here. Allied with the most prestigious relocation providers like HomeSer vices Relocation, we are the broker of choice when companies need to move their most valuable asset.
MARKETING YOUR HOME
DIGITAL REAL ESTATE BHHS.COM A global destination for home buyers Across the country and around the world, buyers trust the Berkshire Hathaway HomeServices name. Real-time traffic data and Inside Access™ neighborhood and price history reports make this one of the fastest growing home search destinations. Thinking of selling? Estimate your home value based on sophisticated analysis of real estate and public data.
BHHSCHICAGO.COM The local real estate resource The source for local real estate search, attracting more than 100,000 desktop visits and 25,000 mobile visits each month. Intuitive search, detailed maps and intelligent filters transform listing data into home finding intelligence.
PROPERTY WEB ADDRESS Your online address is the focal point of our marketing A unique web address connects buyers with compelling information and beautiful images of your home. Rich local details give buyers an in-depth view of the schools and neighborhood amenities. Buyers can easily save properties to an online portfolio, contact the agent or share via social media.
MARKETING YOUR HOME
ENHANCED ONLINE MARKETING Millions of consumers use national real estate sites and mobile apps. To capture this highly engaged group, Berkshire Hathaway H o m e S e r v i ce s C h i c a g o s e n d s e n h a n ce d data feeds to the most popular digital real estate destinations.
45+ MILLION VISITORS EACH MONTH
50+ MILLION VISITORS EACH MONTH
20+ MILLION VISITORS EACH MONTH
8+ MILLION VISITORS EACH MONTH
Enhanced advertising and enhanced feeds reach 100 million viewers each month
MARKETING YOUR HOME
DIGITAL | 350+ REAL ESTATE WEBSITES WORK FOR YOU Berkshire Hathaway HomeServices Chicago properties appear on more than 350 websites through our online advertising partnerships. Popular news and information sites, a vast brokerage network and niche real estate sites reach a unique audience and ensure that your home receives maximum exposure. BERKSHIREHATHAWAYHS.COM BHHSCHICAGO.COM ZILLOW.COM YAHOO REAL ESTATE TRULIA.COM HOMES.COM REALTOR.COM HOMEFINDER.COM HOTPADS.COM MOVE.COM OPENHOUSES.COM ALL MAJOR BROKER WEBSITES VIA IDX WSJ.COM - WALL STREET JOURNAL ONLINE EUROPE.WSJ.COM ASIA.WSJ.COM MSN CNN MONEY WASHINGTON POST US NEWS KIPLINGER
Our advertising partners power a network of over 350 trusted local news sites in communities nationwide, including: BALTIMORE SUN
DAILYHERALD.COM
CINCINNATI ENQUIRER
CHICAGOTRIBUNE.COM
DES MOINES REGISTER
TRIB LOCAL
DESERT SUN
YOUTUBE AOL.COM
DETROIT FREE PRESS IDAHO STATESMAN INDIANAPOLIS STAR KANSAS CITY STAR LA WEEKLY
*Subject to change.
MARKETING YOUR HOME
YOUTUBE & INSTAGRAM VIDEOS VIDEO
Our automated marketing systems puts your property video on YouTube and creates animated content for social media sites like Instagram and Facebook.
Instagram is one of the fastest growing social sites, with more than 1 billion people using the platform each month. DĂŠcor, style and cultural content are a perfect backdrop for our listings.
YOUTUBE One third of all people online use YouTube. And, Google search results rank videos above traditional websites. Our property videos reach a mobile and digital buyer audience on this important platform.
SOURCES: YouTube.com and Instagram.com, December 2018
Slideshow videos are automatically created for homes, making it easy for our agents to share new listings, open houses, price improvements and successful sales.
MARKETING YOUR HOME
ADWERX LISTING LAUNCH ADS We make digital advertising brilliantly simple. ▪ A ds automatically created for new listings* ▪ S hown to potential homebuyers in a 15 mile radius ▪ D isplayed on premium websites, social media and mobile apps ▪ Runs 7 days, 3000 impressions AdWerx uses anonymous online behavioral data to target ads for your home toward local people who are potential buyers, across a network of websites. Daily campaign marketing reports show you the results.
*New residential for sale listings, seven day campaign, program subject to change
MOBILE APP
HOMESNAP AN APP THAT IS AS MOBILE AS OUR BUYERS Search anytime, anywhere with the Berkshire Hathaway HomeServices Chicago - branded HomeSnap mobile app. ▪ Instantly see homes for sale or rent nearby ▪ Snap a photo of a home to find it ▪ Search by schools or open houses ▪ Map, satellite and lot line views ▪ Real-time listing information ▪ Agent messaging ▪ Social media sharing ▪ Weekly neighborhood updates Ask your agent for their direct download code, or visit SearchBHHSChicago.com.
MARKETING YOUR HOME
WE SPEAK YOUR LANGUAGE BERKSHIREHATHAWAYHS.COM BerkshireHathawayHS.com reaches more than one million users each month from around the world. New multilingual search features and pricing conversion for more than 45 currencies helps us connect with buyers around the globe and just down the street.
CHINESE LANGUAGE DESTINATIONS In addition to BHHS.com, we market homes on two international real estate portals to reach Mandarin Chinese speakers. Juwai.com is hosted in China and accessible to an exclusive audience of high net worth Chinese consumers.
BUYING YOUR HOME
IN-COUNTRY WEBSITES; WORLDWIDE VISIBILITY Berkshire Hathaway HomeServices and REA Group distribution are brilliantly combined to broadcast your property worldwide. Your property is shared to more than 80 websites, providing a localized search experience to potential buyers in 43 countries across five continents. Algeria Argentina Australia Belgium Brazil Canada Chile China Colombia Czech Republic Denmark
Dominican Republic France French Polynesia Germany Greece Hong Kong India Indonesia Israel Italy Luxembourg
Macau Malaysia Mexico Monaco Morocco New Caledonia Panama Peru Portugal Qatar Romania
Russia Singapore Spain Thailand Tunisia Turkey United Arab Emirates United Kingdom Uruguay Venezuela
43
FIVE CONTINENTS
COUNTRIES
80 OVER
WEBSITES
*Includes all residential, condominium, townhome, single family, single family detached, ranch over $200K. Websites subject to change. Š 2016 BHH Affiliates, LLC. Real Estate Brokerage Services are offered through the network member franchisees of BHH Affiliates, LLC. Most franchisees are independently owned and operated. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.Ž Equal Housing Opportunity.
MARKETING YOUR HOME
JUWAI.COM Advertising on Juwai.com reaches a targeted audience of 2 million affluent Chinese consumers. By partnering with a site that is behind the Chinese firewall, Berkshire Hathaway HomeServices brings our listings to a previously hard-to-reach market of potential buyers. The site displays our properties, along with branded advertising. A click-to-translate program makes it easy to contact an agent in the United States.
Chinese real estate investment in North America is valued at $41 billion.
The United States is among the top 3 destinations for Chinese property investments.
SOURCE: Juwai China Market Trend Report 2019
MARKETING YOUR HOME
FINANCIAL TIMES OF LONDON One of the most important global financial news sources, Financial Times of London has an audience of 650,000 affluent online users. This influential site places your home in front of potential buyers in London and across Europe.
All Berkshire Hathaway HomeServices residential listings are exposed to a sophisticated international audience on the site’s Featured Properties page.
Source: FinancialTimes.com, 2017. Attached and Detached property types.
MARKETING YOUR HOME
LOCAL ADVERTISING Reinforcing our marketing campaigns at the local level, Berkshire Hathaway HomeServices Chicago advertises in a variety of publications strategically targeted at key demographics. Our ads are seen in trusted news sources including: CHICAGO TRIBUNE TRIB LOCAL PIONEER PRESS | THE DOINGS
When they ask where you are from, you proudly tell them Chicago. So do we.
JWC MEDIA NORTH SHORE WEEKEND 22ND CENTURY MEDIA MY SUBURBAN LIFE PAPERS WALL STREET JOURNAL CS FOREST & BLUFF ULTIMATE ADDRESS LUXURY COLLECTION MAGAZINE HARBOR COUNTRY NEWS THE REAL ESTATE GUIDE BEACHER WEDNESDAY JOURNAL INDEPENDENT NEWSPAPERS We provide your home with maximum exposure to the ideal audience. Tapping into the local marketplace, we are present in the communities that we live in and love.
BHHSChicago.com © BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates,LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.®
MARKETING YOUR HOME
PUBLIC RELATIONS & SOCIAL MEDIA Our in-house public relations and social media team is hard at work, generating millions of media impressions every month and securing editorial placements for our agents, company, and properties in highly visible publications. CHICAGO TRIBUNE CRAIN’S CHICAGO BUSINESS WALL STREET JOURNAL NORTH SHORE WEEKEND PIONEER PRESS SUN TIMES 22ND CENTURY MEDIA NADIG PRESS SUBURBAN LIFE PAPERS THE WEEK DAILY HERALD
Social Media delivers the most up-to-date information regarding our communities and the marketplace.
ABOUT ME
NOTE FROM KELLY ROSALES Thank you for giving me the opportunity to present you with my marketing plan and the list of services offer. I hope this summary has answered any question you may have about me or my services. If not, please do not hesitate to contact me. I’d love to assist you with the sale of your home and get you to your next destination. I’m happy to be of service!
C 312.788.0325 O 630.780.1218 KRosales@BHHSChicago.com
FINAL STEPS
WHAT I NEED FROM YOU
Top 10 things you love about your home If you were to stay in your home what changes would you make Contact information and preferred method of communication Updates you have made or improvements Any appliance manuals, invoices or warranties you may Homeowner Association Information Spare keys/access code to garage/ alarm code Property Tax Bill Information Past utility bills or estimates
C 312.788.0325 O 630.780.1218 | KRosales@BHHSChicago.com KellysTheCloser.com