2 minute read
Building the Agile Business through Digital Transformation
Edition: 2 Date: 03/06/2021 Price: £19.99 ISBN Paperback: 9781789666533 ISBN Ebook: 9781789666540 Pages: 336 Format (mm): 235x155 Product Category: Professional Subject: Information, Knowledge
& Data Management
Author Information
Neil Perkin is a writer, keynote speaker and founder of Only Dead Fish, a consultancy which specialises in digital strategy, transformation and agility. Based in West Sussex, UK, he has worked with organizations including Vodafone, GSK, Samsung, the UK Government and The Financial Times, and curates the quarterly series of Firestarters thought leadership events for Google UK.
Peter Abraham is an author, practitioner and co-founder of weareCrank, which uses data to drive decision making and driving growth through the intersection of data, user experience and channel optimization. Based in Surrey, UK, he has over 20 years’ experience of helping global companies define their digital strategy and build digital centres of excellence to support true agility in business. « Shows how businesses can embrace digital transformation and agile processes to achieve organizational success « Provides guidance on how to scale agile principles and operations, make change stick and adopt agile mindsets and culture « Contains real-life insights and examples from organizations driving business success with agility and digital innovation such as AirBnb, Amazon and Google « New to this edition: material on the culture and mindset challenges of shifting at scale from linear to agile working, using data effectively in organizational and high-velocity decision-making and agile approaches in multidisciplinary teams
Description
How can businesses transform to achieve competitive advantage in a digital-enabled world? How can managers and leaders create a culture that supports lasting change through these transformations?
Building the Agile Business through Digital Transformation is an in-depth guide for all those needing to better understand, implement and lead digital transformation in the workplace. It sets aside traditional thinking and outdated strategies to explain what steps need to be taken for an organization to become truly agile, embed innovation and develop talent to succeed.
This majorly revised second edition of Building the Agile Business through Digital Transformation contains new material on the culture and mindset challenges of shifting at scale from linear to agile working, and using data effectively in organizational decision-making. Full of practical advice, examples and real-life insights from organizations at the leading edge of digital transformation including AirBnb, Amazon and Google, this book is an essential guide to driving success by becoming an agile and digital native business.
Table of Contents
1 The agile business
1 The key forces for change 2 How digital disrupts 3 What’s stopping you? 4 Defining digital transformation and how an agile business is the foundation for it
2 Fast
3 Operating in the ‘ambiguity zone’ 4 Agile and adaptive methodology 5 The agile innovation process
3 Focused
4 The role of vision and purpose 5 Agile strategy and planning 6 Linking strategy to execution
4 Flexibility
5 Agile structures and resourcing 6 Scaling agility 7 Building the culture to move fast 8 A blueprint for flexibility - autonomy, mastery and purpose 9 Digital-native talent
5 Start small, scale fast and the transformation journey – putting it all together
6 Index
