Advancing Strategy through Behavioural Psychology

Create Competitive Advantage in Relentlessly Changing Markets

Edition: 1 Date: 03/04/2022 Price: £29.99 ISBN Paperback: 9781398604827 ISBN Ebook: 9781398604865 Pages: 256 Format (mm): 235x155 Product Category: Supplementary Text/

Professional

Subject: Strategy

Author Information

Pontus Wadström is an independent consultant and advisor in strategy and change based in Stockholm, Sweden, and has worked with all types and sizes of organization in almost all industries. He is also an affiliate researcher and lecturer at KTH Royal Institute of Technology, Stockholm. His research focus is on how large and complex organizations ‘do’ strategy in practice, all influenced by his previous studies in both management and behavioural psychology. « Explains how managers and leaders can influence, measure and reinforce employee behaviours that lead to actual results « Brings together academic theories and practitioner experience drawn from behavioural psychology, strategy and change management « Explores how adopting a behavioural approach leads to greater adaptability in rapidly changing business circumstances « Considers the importance of understanding behaviour in encouraging innovation and improving employee engagement « Proves that by spending less time on giving instructions and more time on follow-up, feedback and learning, organizations can achieve better results

Description

Accelerate strategy and achieve desired results with this guide to understanding and influencing employee behaviour, based on the theory and practice of strategic management, behavioural psychology and change.

The realisation of strategy is entirely dependent on employee behaviour, so in order to achieve business results it is vital that managers and leaders develop an understanding of human behaviour. Advancing Strategy through Behavioural Psychology shows that by identifying which behaviours should be measured and encouraged, organizations can succeed in implementing strategies for continuous adaptation in a rapidly changing business environment.

Grounded in practitioner experience and academic research, this book argues that to achieve set goals organizations should spend less time planning and sending out instructions and more time on providing feedback on implementation and drawing out key points to be learned. By focusing on behaviour in this way, organizations can create a culture where innovation is encouraged and employees want to contribute to the company’s future. Ensure long-term success and seize competitive advantage with this essential guide to identifying the key behaviours which will create business results and what influences them.

Table of Contents

1 A theory of everything

1 Introduction to strategy and behaviour 2 Strategy, change and behavioural psychology 3 A common language 4 Behaviour – The least common denominator

2 Arbitrariness is over

3 Old management principles are no longer good enough 4 The organization, its development and lack of development 5 Evidence and measurement

3 Unexpected simplicity

4 Behaviour – The foundation of everything 5 Activators – The igniting spark 6 Consequences – No feedback is also feedback

4 Strategy is behavioural change

5 A behavioural view of strategy 6 To realise strategy is to change 7 Exploiting competitive advantages – Big, best, fast and beautiful

5 Smart as a competitive advantage

6 From individual insight to competitive edge 7 Smart and behavioural strategising 8 The future of competitive advantage