Business Experimentation

A Practical Guide for Driving Innovation and Performance in Your Business

Edition: 1 Date: 03/09/2021 Price: £24.99 ISBN Paperback: 9781398601673 ISBN Ebook: 9781398601680 Pages: 272 Format (mm): 235x158 Product Category: Supplementary Text/

Professional

Subject: Innovation & Creativity

Author Information

Rob James established his own leadership consultancy practice in 2003 after senior roles in executive development at PwC. In this practice, and as a Programme Director at London Business School, he has worked globally across many industry sectors using experimentation to create greater value for businesses.

Dr Jules Goddard is the leading proponent and practitioner of action learning programmes at London Business School, UK. He was the first person to be appointed Gresham Professor of Commerce and now serves as a member of the Council of the Royal Institute of Philosophy. « Explains how carrying out experiments can introduce and reinforce the competences that support an innovative and agile organization « Includes case studies and examples of successful experiments concerning problem solving, performance improvement and strategic innovation « Contains downloadable templates, worksheets and activities to accompany each stage of the experimentation process « Explores how experimentation can be used to change behaviours as well as systems and processes, with evidence from the authors’ work with leading organizations « Outlines the pressing need for organizations to re-assess their priorities and business direction in today’s fast-changing climate

Description

Business experimentation can not only create measurable value for organizations, it can provide the inspiration to break with the habits of the past by dealing with challenges and exploiting opportunities.

This book is a step-by-step, practical guide to the six-stage business experiment process, from understanding the problem or opportunity to creating a hypothesis, planning the experiment and analysing the findings. It explores the top design criteria for successful and impactful business experiments and includes valuable case studies covering problem solving, performance improvement and strategic innovation. To support the process, Business Experimentation also includes downloadable, editable templates, worksheets and activities for use in ideation and planning sessions.

This business experiment methodology can be used to support a one-off initiative or to underpin desired behaviours as part of a wider organizational change programme, as experimentation encourages people to be bold, take risks and seek new ways of doing things. Based on programmes the authors have run with a variety of leading organizations and with astonishing results, this practical guide provides businesses with the confidence to get started with experimentation and the tools to succeed.

Table of Contents

1 Introduction to experimentation in business 2 What we really mean by

‘experiments’ 3 Ten principles of successful business experiments 4 A ‘typology’ of experiments 5 The benefits of experimentation – And what inhibits managers from using it 6 An overview of the experiment process 7 Identify 8 Discovery 9 Ideation 10 Define 11 Experiment 12 Evaluation