The Business Plan Workbook

Business & Management

Edition: 10 Date: 03/02/2021 Price: £19.99 ISBN Paperback: 9781789667370 ISBN Ebook: 9781789667387 Pages: 320 Format (mm): 234x156 Product Category: Supplementary Text/

Professional

Subject: Entrepreneurship

Author Information

Colin Barrow has lectured in business schools in the UK, the USA, Australia, the Far East and throughout Europe. A former visiting fellow at Cranfield School of Management, he is the author of the 30 Day MBA series, Financial Management for the Small Business and Starting a Business from Home (all published by Kogan Page).

Paul Barrow is a visiting fellow at Cranfield and also a consultant advising SMEs on growth strategies.

Robert Brown is a visiting fellow at Cranfield and directed the Graduate Enterprise Programme there, where he led a course on entrepreneurship. « Enables readers to research and complete a winning business plan by highlighting 24 separate areas of development with corresponding assignments « Is based on teaching methodology which was developed at one of the UK’s best business schools,

Cranfield School of Management « Contains close to 70 case studies of business planning that are behind a myriad of business ventures that include Richer Sounds, Eat 17, The Northern Dough Company, Catalan and Secret

Escapes « New to this edition: Has been streamlined to ensure readers spend time where it matters and also includes updated information resources, new case studies and updated financial projection assignments « Online Resources: Includes slide deck for lecturers and downloadable templates

Description

Lay down the foundations of a successful business venture through a thoroughly researched and competitive business plan.

Based on tried and tested business methodology used at the leading business school, Cranfield School of Management, this 10th edition of The Business Plan Workbook guides you through all the necessary steps to constructing a winning business plan. This is a practical run-through of 26 key areas of development of strategic planning. It will allow you to think of these areas in isolation through the use of assignments that ensure you have stress-tested your business proposition. This guide covers how to - Come up with a winning business idea - Complete market and competitive research - Set up a winning marketing strategy - Forecast watertight financials and projections - Define realistic operations and staffing - Deliver an unforgettable pitch to potential backers and investors

This new and fully updated edition includes 67 business case studies that show you how successful entrepreneurs have dealt with strategic planning in the past. The content has been streamlined to focus on the most critical parts of business planning, ensuring you spend time where it matters and stay competitive. With new information resources and financial planning consideration, this is an invaluable guide for entrepreneurs, business executives and students.

Table of Contents

1 Strategy and purpose

1 Introduction 2 Assignment 1:Coming up with a winning idea for your business plan 3 Assignment 2:Strategy – the big picture 4 Assignment 3:You and your team

2 Market research

3 Introduction 4 Assignment 4:Researching customers 5 Assignment 5:Researching competitors 6 Assignment 6:A plan for market research

3 Competitive marketing strategies

4 Introduction 5 Assignment 7:Products and/or services 6 Assignment 8:Pricing 7 Assignment 9:Advertising and promotion 8 Assignment 10:Place and distribution 9 Assignment 11:People, process and physical environment 10 Assignment 12:Competing online

4 Operations

5 Introduction 6 Assignment 13:The selling methods plan 7 Assignment 14:Making, outsourcing and supplies 8 Assignment 15:Legal and regulatory factors

5 Reviewing financing requirements and options

6 Introduction 7 Assignment 16:The sales forecast 8 Assignment 17:Cash-flow projections 9 Assignment 18:The profit and loss account 10 Assignment 19:The balance sheet 11 Assignment 20:Break-even analysis 12 Assignment 21:Estimating financing requirements 13 Assignment 22:Stress testing your business projections

6 Business controls

7 Introduction 8 Assignment 23:Financial controls 9 Assignment 24:Sales and marketing controls 10 Assignment 25:Other business controls

7 Writing up and presenting your business plan

8 Introduction 9 Assignment 26:Writing up and presenting your business plan 10 Index of key organizations and resources for business planning