How to Write Effective Business English

Your Guide to Excellent Professional Communication

Edition: 3 Date: 03/09/2019 Price: £14.99 ISBN Paperback: 9780749497293 ISBN Ebook: 9780749497309 Pages: 160 Format (mm): 218x138 Product Category: General Subject: Workplace Skills

Author Information

Fiona Talbot is an internationally acclaimed business writing author. She works in the UK and internationally, training and advising on how to deliver premier written corporate communication for both native and nonnative English speakers in today’s digital, global economy. She has featured in major publications such as The Sunday Times, The Irish Times, The Press Association, Accounting Technician and Personnel Management, to name just a few. She is also the author of Improve Your Global Business English, Make an Impact with Your Written English, and Executive Writing Skills for Managers, all published by Kogan Page. « Gives both native and non-native English speakers a solid grounding and confidence boost in writing for business; including email, CVs and cover letters, social media, common errors and how to avoid them, and global business English « Features international case studies to illustrate examples in context, including Innocent, Ogilvy and

Mather, and Virgin « New to this edition: New chapter on writing for different generations, clients and colleagues; updated content on instant messaging, gender-neutral pronouns, and the enduring power of paper

Description

Do you need a confidence boost in your workplace communication? Whether you speak English as an additional language, or you’re a native speaker looking to take your writing to the next level, How to Write Effective Business English provides easy to apply guidance on how to express yourself in writing clearly, concisely, and confidently. With case studies from companies such as Innocent and Virgin which demonstrate how English is used internationally in business, and ideas to help you get your communications right first time, this book is ideal for multinational companies where communication is a priority. For native English speakers, it may mean un-learning things you were taught at school and learning how to save time by getting to the point more quickly in emails; for intermediate English speakers, it focuses on the areas that are easy to get wrong.

Author Fiona Talbot uses real international business scenarios to help you develop and apply your skills, and provide you with answers that even your boss might not know. You will learn a system to help you quickly and easily write emails, letters, social media content, CVs and more. Featuring sections on punctuation and grammar, checklists to help you assess your progress, updated content on instant messaging and gender-neutral pronouns, and now with a new chapter on writing for different colleagues and co-workers, this third edition of How to Write Effective Business English will help you get your message across with impact.

Table of Contents

Introduction 1 Why are you writing? 2 Business writing for today 3 Quality matters 4 Writing across generations – For colleagues as well as clients 5 Telling your story through social media 6 Standard or variant english 7 Writing globally? Or in multinational teams? 8 E-mail and instant messaging 9 Punctuation and grammar tips 10 Practical conventions and common confusions 11 Paper is here to stay 12 Conclusion - What will you do differently – and better?