Kogan Page Academic Catalogue 2022 (USD)

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Financial Management for Technology StartUps How to Power Growth, Track Performance and Drive Innovation Edition: Date: Price: ISBN Paperback: ISBN Ebook: Pages: Format (mm): Product Category: Subject:

2 01/28/2022 $25.95 9781398603066 9781398603073 248 233x154 Supplementary Text/ Professional Accounting & Finance

This book

the financial intelligence you need to communicate effectively with investors, implement « Develops business strategies and pinpoint emerging pathways for profit how to analyze your performance and undertake risk-return assessments to tactically grow « Outlines your start-up proven methods for tracking your start-up’s progress to ensure that growth is maintained and « Offers continuous to this edition: analysis of financial statements directly from start-ups, new case studies on « New companies that have scaled up, focus on new digital technologies and market opportunities for start-ups, information on new players and potential future tech start-ups

Description More than a third of start-ups fail due to founders having a poor understanding of financial management. Become financially savvy with this easy to understand guide and learn how to effectively grow your business, communicate with investors and progress to the next level. Start-ups face many challenges but managing the finances does not need to be one. Financial Management for Technology Start-Ups offers a complete financial toolkit on how to use this area of your business to your advantage. This book contains invaluable tools and insights designed specifically for tech start-ups, with a concentrated focus on what is important in financial terms for technologybased and innovation focused entrepreneurial businesses. The fully updated second edition offers greater analysis of financial statements directly from real-world start-ups, charts the success of businesses that went from start-up to scale-up with all new case studies and covers new digital technologies, emerging opportunities in the ecosystem, developing markets and much more. For entrepreneurs and tech innovators, this is a must-have book to help take your idea from concept to company with clear and effective financial insights.

Author Information Alnoor Bhimani is Professor of Management Accounting at the London School of Economics (LSE) and was previously Head of the Department of Accounting and Founding Director of LSE Entrepreneurship based in London, UK. He regularly delivers business and technology focused talks at conferences and events across the globe, is a professionally certified accountant and has a PhD from LSE and an MBA from Cornell University where he was a Fulbright Scholar.

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Business, Finance, Risk, Information Management

Table of Contents 1 2

Now is the Time Tech Start-ups - It’s a Different World 3 Start-up Contribution Analysis 4 Start-up Financial Analysis 5 Start-up Progress Analysis 6 The Importance of Being Liquid 7 What’s it Worth to you 8 Tracking your Start-up’s Growth 9 Glossary 10 Resources

Accounting & Finance


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