Be Data Analytical

How to Use Analytics to Turn Data into Value

New Title

This book

• Offers a strategic guide on how to use analytics to ensure that business decision making is fully data-driven • Utilizes the four levels of analytics model (describe, diagnose, predict, and prescribe) to help organizations develop a cohesive framework for the systematic and strategic conversion of data into value, insight and action. • Provides practical guidance on how to use the four levels of analytics effectively, covering people and functions, strategies, skills and implementation • Takes an accessible and non-technical approach tailored specifically for business practitioners, managers and leaders who need to use analytics as part of their everyday roles • Written by a global trailblazer in the world of data literacy, data culture and data-driven transformation.

Description

Be Data Analytical is the book organizations and individuals need to understand how to truly use analytics to turn data into valuable insights and drive smarter decision making.

Data needs analytics to turn it into value and for organizations to be truly data-driven, they need to use analytics correctly. However, most organizations do not move beyond the first, most rudimentary stage of analytics. They miss out on the powerful insights and opportunities available with all the four levels of analytics: descriptive, diagnostic, predictive and prescriptive. Be Data Analytical reveals how to supercharge data value through all the four levels of analytics, bringing data to life and enhancing data-driven decision making.

Be Data Analytical examines each of these four levels of analytics in-depth: what they are, why they matter, how they can be used strategically and how they can be implemented. The book also explores how individuals and organizations can improve their skills and performance in each of these areas. Written by a global trailblazer in the world of data literacy, the book shows professionals, managers, leaders and organizations how to use analytics for the successful and strategic conversion of data into value, insight and action.

Author Information

Jordan Morrow is Vice President and Head of Data and Analytics at BrainStorm. He served as the Chair of the Advisory Board for The Data Literacy Project, currently serves on the board of INFORMS Analytics Certification Board and is an active voice in the data and analytics community. He has helped organizations around the world, including the United Nations, build and understand data literacy. He is based in Salt Lake City, Utah and is also the author of Be Data Literate and Be Data Driven (Kogan Page). Edition: 1 Date: 03/05/2023 Price: £24.99 Paperback: 9781398609280 Ebook: 9781398609297 Pages: 272 Format (mm): 234x156 Product Category: Professional Subject: Information, Knowledge & Data Management

Table of Contents

1 Data and Analytics

1 Defining data and analytics 2 Defining the four levels of analytics 3 The power of analytics in decision making

2 The four levels of analytics- define, empower, understand and learn descriptive analytics

4 What are descriptive analytics? 5 How are descriptive analytics used today? 6 How individuals and organizations can improve in descriptive analytics 7 What are diagnostic analytics? 8 How are diagnostic analytics used today? 9 How individuals and organizations can improve in diagnostic analytics 10 What are predictive analytics? 11 How are predictive analytics used today? 12 How individuals and organizations can improve in predictive analytics 13 What are prescriptive analytics? 14 How are prescriptive analytics used today? 15 How individuals and organizations can improve in prescriptive analytics

3 Bringing it all together

16 Using all four levels of analytics to empower decision making 17 Conclusion: bringing it all together in your business or personal life