Be Data Driven

How Organizations Can Harness the Power of Data

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This book

• Shows managers, leaders and data professionals how to harness the power of their data and analytical strategies to become truly data driven • Outlines a roadmap for building a datadriven organization, including deciding on outcomes and building a strategy • Explains how to identify and overcome common hurdles, such as a foundational skills gap and the difficulty of creating a datadriven culture • Explores advances in technologies, where to invest and the importance of the human element in data • Includes case studies of data-driven businesses and how the COVID-19 pandemic has impacted the way organizations use data

Description

Make any team or business data driven with this practical guide to overcoming common challenges and creating a data culture.

Businesses are increasingly focusing on their data and analytics strategy, but a datadriven culture grounded in evidence-based decision making can be difficult to achieve. Be Data Driven outlines a step-by-step roadmap to building a data-driven organization or team, beginning with deciding on outcomes and a strategy before moving onto investing in technology and upskilling where necessary.

This practical guide explains what it means to be a data-driven organization and explores which technologies are advancing data and analytics. Crucially, it also examines the most common challenges to becoming data driven, from a foundational skills gap to issues with leadership and strategy and the impact of organizational culture. With case studies of businesses who have successfully used data, Be Data Driven shows managers, leaders and data professionals how to address hurdles, encourage a data culture and become truly data driven.

Author Information

Jordan Morrow is Vice President and Head of Data and Analytics at BrainStorm and a global trailblazer in the world of data literacy. He served as the Chair of the Advisory Board for The Data Literacy Project and is an active voice in the data and analytics community. He has helped organizations around the world, including the United Nations, build and understand data literacy. He is based in Salt Lake City, Utah and is also the author of Be Data Literate (Kogan Page). Edition: 1 Date: 03/08/2022 Price: £24.99 Paperback: 9781398606128 Ebook: 9781398606555 Pages: 240 Format (mm): 234x156 Product Category: Professional Subject: Information, Knowledge & Data Management

Table of Contents

1 Foundational

1 A data-driven world 2 The impact of Covid-19 on organizations and data 3 Technologies advancing data and analytics, and the need for the human element 4 What is a data-driven organization?

2 Gaps

5 Foundational skills gaps 6 Pillars of an organizational data strategy 7 The gap in leadership 8 The biggest hurdle: culture

3 Building your data-driven organization

9 Decide your outcome 10 Build your strategy 11 Be data driven—start your journey! 12 References