Myths of Strategy

Dispel the Misconceptions and Deliver a Winning Strategy

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This book

• Explores over thirty distracting myths addressing subjects such as SWOT analysis, whether leaders need to be visionaries and the argument that Chief Strategy Officers are essential • Includes case studies from Nespresso, Ikea and Viagra • Provides an antidote to vague strategy-speak which will help provide real and sustainable growth • Is part of the Business Myths series, which tackle some of the biggest falsehoods, skewed stereotypes and damaging misconceptions that can disrupt businesses today

Description

Every business should introduce new technologies to improve their performance? The only way to innovate is to think outside of the box? And obviously, having a Chief Strategy Officer is a guarantee of success. Really?

The reality is that there are no magic recipes for success. If there were, every company would use them, and no single company would be outstanding.

Business strategy is messy, requires hard graft and is difficult to get right. And yet the world of strategy is dominated by management consultants and business gurus making sweeping generalizations, oversimplifying business thinking and peddling their own unfounded ideas. But do these methods actually work?

Myths of Strategy debunks thirty of these most common strategy sagas, cutting through consultant hyperbole and provide you with tried and test business ideas that will make your company more successful.

About the Business Myths series...

The Business Myths series tackles the falsehoods that pervade the business world. From leadership and management to social media, strategy and the workplace, these accessible books overturn out-of-date assumptions, skewer stereotypes and put oft-repeated slogans to the test. Entertaining and rigorously researched, these books will equip you with the insight and no-nonsense wisdom you need to succeed.

Author Information

Jérôme Barthélemy is Executive Vice-President, Dean for Post Experience Programs, Corporate Programs and Relations and Professor of strategy and management at ESSEC Business School, Paris, France. He has been a visiting professor and visiting research scholar at New York University (NYU), Stanford University and Cambridge University. His book, Unleash your company's competitive spirit, received France's best management book award in 2017. Edition: 1 Date: 03/10/2022 Price: £9.99 Paperback: 9781398607828 Ebook: 9781398607835 Pages: 288 Format (mm): 197x127 Product Category: General Subject: Strategy