Sustainability to Social Change

Lead Your Company from Managing Risks to Creating Social Value

New Title This book

• Reveals how Ben & Jerry's, Unilever,

Nike, Danone, Ikea, NEC, Jaipur Rugs and

BlackRock made the strategic shift from minimizing risk to creating social value • Outlines strategies and practices for companies to create purpose, engage the "whole person," create value for society and revive the planet • Offers a self-assessment to help readers evaluate their company's mindset and practices • Online resources include a guide to help employees become socially conscious, operate in a purposeful company, become allies for social justice, add social value to their products and establish "green" habits

Description

Is your company using its talent to create social value? Or is it simply managing risks? To address the problems facing society and business today, sustainability is not good enough.

Instead, companies need to do their part to lead social change. In Sustainability to Social Change, leadership and social innovation experts Philip Mirvis and Bradley K. Googins share their hands-on research to reveal how leaders can design and guide their companies to create more inclusive prosperity and become agents of social change. The book reveals the inside story of how socially innovative companies are making the strategic shift from minimizing risk to creating social value. It then outlines the strategies and practices that leaders can use to address the five biggest problems facing companies and society today: Purpose, Prosperity, Products, Planet and People.

Filled with real life examples, hands-on guidelines and self-assessments to rate your company's performance, Sustainability to Social Change helps you pivot your company's mindset and practices in order to enhance society and the environment, and fuel its own success. Online resources include a guide to help employees become socially conscious, operate in a purposeful company, become allies for equity and social justice, add social value at work and establish "green" habits.

Author Information

Philip Mirvis is an organizational psychologist who serves as senior research fellow for the Global Network on Corporate Citizenship and Babson Social Innovation Lab. He is based in Ranchos des Taos, New Mexico. He has led public and corporate seminars, and lectured in over 50 nations throughout Asia, Europe, and Africa, and in Brazil and Australia.

Bradley Googins is a retired professor and former Director of the Center of Corporate Citizenship at Boston College. He is currently a visiting professor of Strategy and Entrepreneurship at the Catholic University of Milan. He is based in Watertown, Massachusetts. Edition: 1 Date: 03/03/2022 Price: £24.99 Paperback: 9781398604353 Ebook: 9781398604360 Pages: 264 Format (mm): 235x158 Product Category: Professional/ Academic Subject: Sustainability in Business

Table of Contents

Introduction

1 Where We Are Now and What’s Next 1 Sustainability - The End of the Beginning 2 Social Change - The Start of Something

New 3 Business as an Agent of Change -

Trailblazers and Transformers 4 Changemaking - Gearing Up to Lead

Social Change

2 Lead Your Company into the Future

5 Put Purpose First 6 Make Prosperity Inclusive 7 Engage the Whole Person 8 Produce Social Value 9 Revive the Planet 10 Systemic Social Change 11 Epilogue