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Table of Contents Marketing and Public Relations
Leadership Team Coaching
63
Disruptive Selling
5
Learning Technologies in the Workplace
64
Video Marketing Strategy
6
Building the Agile Business through Digital Transformation
65
Predictive Analytics for Marketers
7
Inclusive Talent Management
66
User Research
8
Human Resource Practice
67
The Management of Luxury
9
Introduction to Human Resource Management
68
B2B Customer Experience
10
Human Resource Management at Work
69
The Definitive Guide to Strategic Content Marketing
11
Studying Human Resource Management
70
Building Brand Experiences
12
Resourcing and Talent Management
71
Content - The Atomic Particle of Marketing
13
Leading, Managing and Developing People
72
Marketing Analytics
14
Human Resource Management in Context
73
Questionnaire Design
15
Employment Law
74
Sales and Marketing Channels
16
Participation Marketing
17
Understanding Digital Marketing
18
The New Strategic Brand Management
19
Audio Branding
20
Mobile Marketing
21
Digital Marketing Strategy
22
Digital Selling
23
Social Selling
24
Neuro Design
25
Building Digital Culture
26
In Your Creative Element
27
Myths of PR
28
Business, Finance, Risk and Information Management
Logistics, Operations and Supply Chain Management Warehousing and Transportation Logistics
77
Decarbonising Logistics
78
E-Business and Supply Chain Integration
79
Defence Logistics
80
A Circular Economy Handbook for Business and Supply Chains
81
The Inventory Toolkit
82
Strategic Supply Chain Management
83
The Lean Supply Chain
84
Container Logistics
85
Humanitarian Logistics
86
Supply Chain Strategy and Financial Metrics
87
Supplier Relationship Management
88
Leading Procurement Strategy
89
Packaging Logistics
90
31
Successful Integrated Planning for the Supply Chain
91
Digital Darwinism
32
Managing the Retail Supply Chain
92
The Agile Leader
33
International Freight Transport
93
International Finance
34
The Handbook of Logistics and Distribution Management
94
Strategic Decision Making
35
Lowe’s Transport Manager’s and Operator’s Handbook 2018
95
36
A Study Guide for the Operator Certificate of Professional Competence (CPC) in Road Freight 2018
96
Cyber Wars
Cyber Risk Management Ethical Data and Information Management
37
Anti-Money Laundering
38
Responsible Business
39
Employability, Careers and Entrepreneurship
Relationship Management in Banking
40
Superconductors
99
The Power of Company Culture
41
Confident Data Skills
100
The Business Models Handbook
42
Confident Web Design
101
Get Social
43
Confident Digital Content
102
People with Purpose
44
Confident Coding
103
Understanding Islamic Financial Services
45
Assessment Centre Success
104
Essential Leadership
46
The A-Z of Careers and Jobs
105
Data Strategy
47
Ultimate Aptitude Tests
106
Disruptive Technologies
48
Ultimate Psychometric Tests
107
Fundamentals of Risk Management
49
Ultimate Job Search
108
Radical Business Model Transformation
50
Ultimate Interview
109
The Business Plan Workbook
110
HR, L&D, Coaching and CIPD Strategic Workforce Planning
53
Data-Driven HR
54
50 Top Tools for Employee Wellbeing
55
50 Top Tools for Coaching
56
Armstrong’s Job Evaluation Handbook
57
Workplace Learning
58
The Agile Organization
59
Leadership Team Coaching in Practice
60
Wellbeing at Work
61
Armstrong’s Handbook of Human Resource Management Practice
62
The Good Retirement Guide 2018
111
How to Write Effective Business English
112
New Books by Month January International Finance Strategic Decision Making Managing the Retail Supply Chain A Study Guide for the Operator Certificate of Professional Competence (CPC) in Road Freight 2018 Confident Data Skills Confident Web Design Confident Digital Content The Good Retirement Guide 2018 February Predictive Analytics for Marketers The Power of Company Culture Strategic Workforce Planning E-Business and Supply Chain Integration Defence Logistics The Business Plan Workbook March Video Marketing Strategy User Research Participation Marketing The Business Models Handbook 50 Top Tools for Employee Wellbeing 50 Top Tools for Coaching The Inventory Toolkit Successful Integrated Planning for the Supply Chain April Disruptive Selling Marketing Analytics Questionnaire Design Sales and Marketing Channels Digital Darwinism Cyber Risk Management Data-Driven HR Armstrong's Job Evaluation Handbook Warehousing and Transportation Logistics Strategic Supply Chain Management
2
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9780749480011 9780749472603 9780749480622 9780749481933 9780749481544 9780749481001 9780749480943 9780749481735 9780749479930 9780749481957 9780749482015 9780749478452 9780749478032 9780749481797 9780749481599 9780749481049 9780749482107 9780749481872 9780749482183 9780749482329 9780749482121 9780749477684 9780749482343 9780749482169 9780749481971 9780749482145 9780749482282 9780749482596 9780749482466 9780749482428 9780749482206 9780749478841
May Cyber Wars Ethical Data and Information Management Anti-Money Laundering Get Social Workplace Learning The Lean Supply Chain Container Logistics Humanitarian Logistics Supply Chain Strategy and Financial Metrics The A-Z of Careers and Jobs June The Management of Luxury B2B Customer Experience The Agile Leader Responsible Business Relationship Management in Banking The Agile Organization Leadership Team Coaching in Practice Decarbonising Logistics Supplier Relationship Management Leading Procurement Strategy Packaging Logistics July The Definitive Guide to Strategic Content Marketing Building Brand Experiences Superconductors Assessment Centre Success Ultimate Aptitude Tests Ultimate Psychometric Tests Ultimate Job Search Ultimate Interview Wellbeing at Work
9780749482008 9780749482046 9780749481896 9780749482558 9780749482244 9780749482060 9780749481247 9780749481445 9780749482572 9780749482305 9780749481827 9780749481858 9780749482732 9780749480608 9780749482831 9780749482657 9780749482381 9780749480479 9780749480134 9780749481643 9780749481704 9780749482220 9780749481568 9780749482367 9780749483135 9780749482084 9780749481636 9780749481407 9780749481384 9780749480684
Marketing & Public Relations Innovation and Best Practice in Advertising B2B Marketing Branding Consumer Behaviour CRM Digital Marketing Key Account Management Luxury Marketing Market Research Marketing Communications Marketing Fundamentals Marketing Science Marketing Strategy Public Relations Retail Studies Sales
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3
Featured Titles NEW BOOK
Disruptive Selling
A New Strategic Approach to Sales, Marketing and Customer Service Patrick Maes Apr 2018 9780749482343 Page 5
NEW BOOK
Video Marketing Strategy
Harness the Power of Online Video to Drive Brand Growth Jon Mowat Mar 2018 9780749481599 Page 6
Content
The Atomic Particle of Marketing Rebecca Lieb Jun 2017 9780749479756 Page 13
NEW BOOK
Participation Marketing
Unleashing Employees to Participate and Become Brand Storytellers
In Your Creative Element The Formula for Creative Success in Business Claire Bridges Dec 2016 9780749477325 Page 27
4
Discover our full portfolio of books at www.koganpage.com
Michael Brito Mar 2018 9780749482107 Page 17
This book
<< Offers readers an entirely unique
methodology for disruptive selling in both B2B and B2C companies, which can be used universally and on an international scale to create value for companies and their customers
Disruptive Selling A New Strategic Approach to Sales, Marketing and Customer Service 1
Edition
<< Outlines a clear framework and
practical guidelines for readers to implement their own disruptive selling strategies immediately
<< Maintains a strong focus on Return on Marketing Investment (ROMI) throughout, showing readers that the right technological choices combined with an unwavering focus on customer advocacy will lead to radical growth
Date: Price:
03/04/2018 £19.99
ISBN Paperback: e-book:
9780749482343 9780749482350
Pages: Format (mm): Subject:
208 234x156 Sales
Description
Author Information
The heyday of the classic sales force is over. Customers lead mobile and online lives, and successful companies use disruptive concepts to engage with the digitally empowered customer. Disruptive Selling helps companies transform themselves to the new age of selling by matching supply to demand in an innovative manner. Successful disruptive selling concepts must be based on the right combination of a series of factors, including an understanding of what motivates customers’ corresponding value propositions, appropriate organizational structures, and the right overarching business culture.
Patrick Maes is founding partner of CPI, specialized in the organization and optimization of commercial approaches. He is a guest lecturer at various business schools, and an inspirational speaker on disruptive commercial strategy at international seminars and congresses.
Disruptive Selling demystifies all of this, and more. Featuring case studies and examples from disruptive organizations such as AirBnB, Zalando and Bol.com, this book will empower readers to look critically at their organizations and commercial interaction models, and begin their own disruptive selling journeys. It contains a carefully researched, clearly explained framework to disruptive selling, and practical guidelines that will allow readers to get started immediately. Regardless of industry, sector or company-size, Disruptive Selling is the ultimate guide to remaining competitive and adaptive in a continually changing world.
Table of Contents
Related Titles
1 2 3 4 5 6 7 8
Digital Selling 9780749475079 £19.99
Introduction The New Way of Selling The New Customer The Value Proposition People and Resources Automation and Technology Dynamic Disruption and Perpetual Readiness Conclusion – From Reading to Doing
Social Selling 9780749478018 £19.99
The Business of Winning 9780749472726 £14.99
Marketing and PR
5
Video Marketing Strategy
This book
<< Reveals the formula for success in video marketing and the psychology behind it, made accessible through clearly explained practical tips and frameworks
Harness the Power of Online Video to Drive Brand Growth Edition 1 Date: Price:
<< Features interviews with high
profile practitioners showing how they have effectively incorporated video marketing within their own organizations
03/03/2018 £19.99
ISBN Paperback: e-book:
9780749481599 9780749481582
Pages: Format (mm): Subject:
240 234x156 Digital Marketing
<< Contains
a wealth of fascinating examples and case studies that showcase the best in video marketing around the world, making it extremely international in scope
Author Information
Description
Jon Mowat is an award winning content creator and video strategy expert. Since 2005 he has been Managing Director at Hurricane Media, the UK’s foremost video marketing agency, and previously spent 15 years at the BBC as producer and director on documentaries screened internationally on BBC 1, BBC2, Channel 4 and Discovery. He has won numerous industry awards, including three from the Royal Television Society. He has been published in a range of marketing publications including Adweek, Brandwatch, CIM, Smart Insights and Social Media Today.
Video is the single most effective tool that marketers have to raise brand awareness, increase sales, drive website traffic and deliver ROI on marketing budgets. Driven by consumer demand and with the backing of the largest social media platforms, our world is becoming ‘video first’. Video Marketing Strategy allows marketers to harness the power of video and create effective video campaigns. This in-depth look at the world’s most powerful medium helps brands to radically magnify their voice by tapping into a level of emotional engagement that can’t be achieved any other way. The book explores both theory (why are humans so affected by video on mobile devices?) and practice (what’s the key to making videos that deliver results?). It looks at how multiple videos form wider campaigns and covers content hubs, activation strategies and testing. It is filled with invaluable advice, tips and strategies for incorporating video into a wider content marketing plan. Written by an award-winning video marketer with decades of experience, Video Marketing Strategy gives readers the magic formula to create engaging, effective content. Truly global in scope, it features case studies from around the world, and shows how marketers from all sectors and industries have used video campaigns successfully. Featuring insights from prominent industry practitioners Video Marketing Strategy is jam-packed with guidance on how to make videos that cut through the market place and deliver measurable results.
Table of Contents 1 1.1 1.2 1.3 1.4 2 2.1 2.2 3 3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 3.9
6
Marketing and PR
An Introduction to Video Marketing, Its Impact and Opportunity What Is Video Marketing? Why Video Marketing Works Video Types - Outlines and Benefits How To Stand Out in the Content Soup How To Make Great Video Content The Magic Formula for Video Marketing Applying the Magic Formula Video Marketing - The Nuts and Bolts Developing Video Marketing Ideas Making Your Video Marketing Ideas A Reality Outsourcing For Success Fail - What Not To Do Linking Videos To Sales New Technologies - Virtual Reality, 360 and Interactive So The Video Is Out There... Now What? Vloggers and Your Brand But Is It Working? Measuring ROI
4 Moving Beyond Single Films To Content Hubs 4.1 Amplify Results With A Rich Content Hub 4.2 Social Video Platforms 4.3 Short Form Video - Vines and More 4.4 Live Video - Periscope, Tenpole Marketing, Facebook Live and More
Related Titles Understanding Digital Marketing 9780749471026 £19.99
Mobile Marketing 9780749469382 £19.99
This book
<< Provides an impartial overview
of the various solution vendors and software providers available, enabling readers to select the most appropriate predictive analytic tools for their needs
Predictive Analytics for Marketers Using Data Mining for Business Advantage
<< Features international case
studies gleaned from the author’s more than 25 years of industry experience, and contains supplementary articles from recognised thought-leaders in the field
<< Gives a holistic, balanced overview of predictive analytics, the universal branch of advanced analytics used to make predictions about unknown future events
1
Edition Date: Price:
03/02/2018 £19.99
ISBN Paperback: e-book:
9780749479930 9780749479947
Pages: Format (mm): Subject:
240 234x156 Marketing Science
Description
Author Information
Predictive Analytics has revolutionized marketing practice. It involves using many techniques from data mining, statistics, modelling, machine learning and artificial intelligence, to analyze current data and make predictions about unknown future events. In business terms, this enables companies to forecast consumer behaviour and much more. Predictive Analytics for Marketers will guide marketing professionals on how to apply predictive analytical tools to streamline business practices. Including comprehensive coverage of an array of predictive analytic tools and techniques, this book enables readers to harness patterns from past data, to make accurate and useful predictions that can be converted to business success. Truly global in its approach, the insights these techniques offer can be used to manage resources more effectively across all industries and sectors.
Dr Barry Leventhal is a leading UK authority on geodemographics and marketing analytics expert. He chairs the Census and Geodemographics Group (CGG), which is an advisory board of The Market Research Society (MRS) and is a leading voice in the UK information industry.
Written in clear, non-technical language, Predictive Analytics for Marketers contains case studies from the author’s more than 25 years of experience and articles from guest contributors, demonstrating how predictive analytics has been used to successfully achieve a range of business purposes.
Table of Contents
Related Titles
1
Market Research in Practice 9780749475857 £29.99
2 3 4 5 6 7 8 9 10 11 12 13
How can Predictive Analytics Help Your Business? A Key Approach – The Data Mining Process The Data for Predictive Analytics The Toolkit of Analytical Modelling Techniques From Customers to Citizens – Applications in Different Sectors From People to Products – Using Predictive Analytics for Pricing and Markdown Management Segmenting Your Customers Predicting the Future Behaviour of Your Customers How Long Will Each Customer Stay with You? Using Network Analysis to Identify Your Key influencers Testing and Evaluating the Benefits of Predictive Analytics Visualising the Behaviour of Your Customer Base Final Tips and Conclusions
Marketing Analytics 9780749474171 £29.99
Marketing and PR
7
User Research
This book
A Practical Guide to Designing Better Products and Services
<< Clearly explains all the key methods of user research, including face-toface user testing, card sorting, diary studies, ethnography, stakeholder workshops, surveys, A/B testing and many more
1
Edition
<< Enables readers to improve existing Date: Price:
03/03/2018 £29.99
ISBN Paperback: e-book:
9780749481049 9780749481056
Pages: Format (mm): Subject:
224 234x156 Digital Marketing
products and services, adapt to customers’ changing expectations, influence stakeholders’ decisions with evidence, and save money by getting things right the first time through user research methodologies
<< Allows readers to identify and
engage the most appropriate users for their research, carry out the research effectively, and interpret the resulting data to glean evidence-backed business insights
Author Information
Description
Dr Stephanie Marsh is one of the UK’s leading UX research professionals, and is currently a Senior User Researcher in the UK Government Digital Services. She was previously the Head of Digital Strategy for the UK Ministry of Defence and a user research consultant for Bunnyfoot (one of the UK’s foremost user research consultancy provider, with clients including BBC, Arsenal, easyJet, Boden and Oxfam).
Many businesses are based on creating desirable experiences, products and services for users. However in spite of this, companies often fail to consider the end user - the customer - in their planning and development processes. As a result, organizations find themselves spending huge sums of money creating products and services that, quite simply, don’t work. User experience research, also known as UX research, focuses on understanding user behaviours, needs and motivations through a range of observational techniques, task analysis and other methodologies. User Research is a practical guide that shows readers how to use the vast array of user research methods available. Covering all the key research methods including face-to-face user testing, card sorting, surveys, A/B testing and many more, the book gives expert insight into the nuances, advantages and disadvantages of each, while also providing guidance on how to interpret, analyze and share the data once it has been obtained. Ultimately, User Research is about putting natural powers of observation and conversation to use in a specific way. The book isn’t bogged down with small, specific, technical detail - rather, it explores the fundamentals of user research, which remain true regardless of the context in which they are applied. As such, the tools and frameworks given here can be used in any sector or industry, to improve any part of the customer journey and experience; whether that means improving software, websites, customer services, products, packaging or more.
Table of Contents 1
8
Marketing and PR
The Fundamentals – What Good Research Looks Like 1.1 Getting the Right Participants 1.2 Ethical Considerations 1.3 Asking the Right Kind of Questions 1.4 Understanding the Importance of Observation – What People Say and What People Do are Two Different Things 1.5 Behaviour vs. Opinion 2 What Research You Need to Do Depends on the Situation You Find Yourself In 2.1 Identify Research Situations 2.2 Identify the Method(s) to Use 2.3 How to Analyze and Share the Result 2.4 Overview of Individual Research Methods 2.5 When and Where to Conduct this Kind of Research 2.6 The Time Required to Prepare and Run the Research 2.7 How to Prepare for the Research 2.8 How to Do the Research and Gather the Data
3 3.1 3.2 3.3
What to Do with All That Data Overview of the Analysis and Sharing Methods When and Where to Use these Methods How to Use Them Effectively
Related Titles Market Research in Practice 9780749468644 £24.99
When Digital Becomes Human 9780749473235 £19.99
This book
<< Explains how to streamline
marketing and management processes across a luxury business
<< Contributes unique strategies from more than fifty luxury thought leaders across Europe, Asia, Australia and the Americas
<< New to this edition: how to
manage the changing Asian markets, the digitalization of sales, communication and product, new strategies for the evolving market and business of luxury
The Management of Luxury An International Guide 2
Edition Date: Price:
03/06/2018 £29.99
ISBN Paperback: e-book:
9780749481827 9780749481810
Pages: Format (mm): Subject:
456 234x156 Luxury Marketing
Description
Author Information
The Management of Luxury, second edition, presents a unique snapshot of best practice insights on the increasing challenges faced in luxury business, with contributions shared by more than fifty global leaders on luxury management. The highly renowned editors draw these together into one essential handbook, ranging from luxury brand strategy, luxury consumer behaviour and market positioning, through to management succession, heritage, counterfeiting and competing effectively as a luxury SME.
The Management of Luxury is a collection of twenty-six articles written by more than fifty contributors from around the world, edited by Benjamin Berghaus, Günter Müller-Stewens and Sven Reinecke.
Fully updated in its second edition, The Management of Luxury explores the newly evolving direction of Asian market trends and how to integrate digitalization into sales and product strategies. Both are crucial for competitive advantage in the luxury market, featured alongside iconic case studies such as Burberry, Louis Vuitton and Leica. The book’s value is not only in streamlining management processes and return on investment; but equally for those who marvel at an industry unlike any other, striving to both trust in the conventional and innovate new paths towards the extraordinary. Highly influential, applicable and enlightening, it is a vital addition to every luxury business manager’s collection.
Table of Contents 1 The Luxury Market 1.1 Classifying Luxury and Prodigality [Michael Jäckel] 1.2 Exploring Luxury Consumer Behaviour [Prokopis Theodoridis, Sofia Vassou] 1.3 Identity-Driven Luxury Brand Management [Klaus Heine] 2 Luxury Brand Strategy 2.1 Public Luxury Representatives [Michael Breazeale, Christopher R Long, Daniela Ott] 2.2 Curating the Creative Genius in Luxury Firms [Charles Aaron Lawry, Sabrina Helm] 2.3 Arts Meet Luxury Brands [Carsten Baumgarth, Nicole Lohrisch, Olga Louisa Kastner] 2.4 Luxury as a Societal Mentor [George Panigyrakis, Eirini Koronaki] 2.5 Preserving Luxury Exclusivity Through Arts [Claude Chailan, Ivan Valek] 2.6 Brand Charismatic Legitimacy and Marketing of Adoration [Delphine Dion, Eric Arnould] 2.7 Digital Media in Monobrand Stores [Marcus Schögel, Timo Tischer] 3 Luxury Business Strategy 3.1 The Chinese Market – Entry Modes [Rui Wang, Kaibin He, Yue Wen]
3.2 Managing Brand Extensions in the Luxury Industry [Klaus-Peter Wiedmann, Christiane Klarmann, Nadine Hennigs, Stefan Behrens, Alexander Stigelski] 3.3 Managing Luxury Brands in the Digital Environment [Elisa Arrigo] 3.4 Competing as a Luxury SME [France Riguelle, Didier Van Caillie] 3.5 Insisting on Luxury to Survive [Michael Reinhold, Emil Annen] 3.6 Managing Price Fluctuations of Raw Materials through Innovation [Anne-Flore Maman] 3.7 The Counterfeit Timer© [Anne-Flore Maman, Camille Depigny] 3.8 Acting on Luxury Counterfeiting [Ludovica Cesareo, Alberto Pastore] 3.9 The Impact of Luxury Brands on Employees [Benjamin Berghaus, Sven Reinecke] 4 Luxury Responsibility 4.1 Heritage of Luxury and Responsibility [Duane Windsor] 4.2 Luxury Organizations and Responsibility – A Toolbox [Farah Montesa, René Rohrbeck] 4.3 Luxury Organizations and Social Responsibility – A Case Study [David S. Waller, Anurag G. Hingorani]
Benjamin Berghaus is Head of the Competence Center for Luxury Management at the Institute of Marketing of University of St.Gallen (HSG), Switzerland. Günter Müller-Stewens is Professor of Management and Organization at the University of St.Gallen (HSG), Switzerland, and Director of its Institute of Management. Sven Reinecke is Associate Professor of Business Administration, specialized in Marketing, and Director of the Institute of Marketing at the University of St.Gallen (HSG), Switzerland.
Marketing and PR
9
Related Titles
This book
B2B Customer Experience
<< Shows readers how to deliver
against the six pillars of customer experience - commitment, fulfilment, seamlessness, responsiveness, proactivity, and evolution
A Practical Guide to Delivering Exceptional CX
<< Features case studies and examples from leading companies such as Zappos, Nordstrom and John Lewis
1
Edition
<< Specifically written for B2B
Date: Price:
03/06/2018 £19.99
ISBN Paperback: e-book:
9780749481858 9780749481865
Pages: Format (mm): Subject:
240 234x156 B2B Marketing
companies, with bespoke journey plans and strategies for the B2B realm
Author Information
Description
Paul Hague is a founder of B2B International. With 35 years of experience running market research agencies, his clients include some of the largest corporations in Europe and the United States. He has written, co-authored and contributed to numerous publications on market research tools and techniques.
B2B Customer Experience shows readers how to deliver the very best customer experience (often referred to as CX), within the business-to-business realm. Marketers have long known that emotions are important in driving our experiences, and the subject is now high on the agenda of B2B companies who want to deliver a ‘wow’ to their customers. Achieving this ‘wow’ factor helps organisations distinguish themselves from their competition, while simultaneously winning new business and retaining existing clients. B2B Customer Experience is the essential handbook that guides the reader through the process of creating an exceptional customer experience.
Nick Hague is also a founder of B2B International. Over the last two decades, Hague has made his name as an expert in customer experience market research. He is chairman of B2B International and has co-authored the bestselling book on market research - Market Research In Practice.
Intensely practical in its approach, B2B Customer Experience is divided into five parts to walk readers through the journey of planning, mapping, structuring, implementing and controlling an effective customer experience, all bespoke for the B2B environment. Clearly argued and supported by real-world examples, this text will help readers understand critical features including the difference between customer experience, loyalty and inertia; how to use journey maps to establish strengths and weaknesses in an organisation, and how to ensure that sales teams are engaged in the customer experience programme. Discussing some of the best known examples of consumer-focused customer experiences from companies such as Zappos, Nordstrom and John Lewis, B2B Customer Experience is the must-have text for any marketing professional working within a B2B environment.
Table of Contents 1 2 3 4 5 6 7 8 9 10 11
10
Marketing and PR
12 13
Customer Experience in Business to Business Markets Exploring Customer Experience, Loyalty & Inertia Understanding Customer Experience and Profitability The Six Key Pillars of Customer Experience Essential Metrics for Measuring Customer Experience How to Benchmark Customer Experience What are the Key Drivers of Customer Experience? Customer Journey Mapping and How to Apply It Delivering Customer Experience: The Six Pillars How to Ensure Buy In at All Levels of Customer Experience Working with the Sales and Marketing Teams to Streamline Customer Experience How to Create an Internal Service Culture The Role of Brands in Creating a Better Customer Experience
14 The Role of Products in Creating Better Customer Experiences 15 Price and its Role in Creating Better Customer Experiences 16 Place and its Role in Creating Better Customer Experiences 17 Promotion and its Role in Creating Better Customer Experiences 18 The Role of People in Creating a Better Customer Experience 19 Measuring Performance of Customer Experience Initiatives
Related Titles Market Research in Practice 9780749475857 £29.99
<< Features contributions from leading
The Definitive Guide to Strategic Content Marketing
<< Presents a wealth of varying
Perspectives, Issues, Challenges and Solutions
This book academics, industry experts, thought leaders and influencers around the globe
perspectives on content marketing, grouped into key subject areas, allowing the reader to move through the book according to their interests and absorb the most useful aspects of each
<< Includes coverage of core subjects
including media publishing, text vs visuals vs gaming, the ethics of native advertising, content marketing measurement, content blockers, storytelling through data, and much more
1
Edition Date: Price:
03/07/2018 £19.99
ISBN Paperback: e-book:
9780749482220 9780749482237
Pages: Format (mm): Subject:
272 234x156 Marketing Communications
Description
Author Information
Marketers everywhere are talking about content, but not everyone is saying the same thing. Some professionals love content and believe it has revolutionalized the practice of marketing. To others, it’s mere hype: a new name for what marketers have always done. The Definitive Guide to Content Marketing brings together all these diverse perspectives, structuring them around useful key topics that provide insight into the multi-faceted nature of content marketing. Containing contributions from, and interviews with, leading academics, industry experts, thought leaders and influencers, this book is a truly unique resource.
Lazar Dzamic is the former Google ZOO Head of Brand Planning EMEA, a creative strategist, writer and academic. He is an award-winning Planning Director in several integrated agencies, and lectures at the Faculty for Media & Communications at the Singidunum University in Belgrade.
The editors of The Definitive Guide to Content Marketing weave different voices together to present a balanced view of content marketing, grouping the discussion around relevant subjects such as content monetization, native advertising, visuals vs video, and the challenge of measuring results. This structure allows readers to move through the book according to their interests, and cherry-pick the most useful aspects of each discussion to apply to their own marketing initiatives.
Justin Kirby is an academic, writer and speaker with a 20+ year career in industry as a digital strategist, producer and entrepreneur. He lectures on Advertising at London College of Communications at the University of the Arts, London.
Table of Contents 1
Introduction - Mapping the Content Marketing Territory 2 Content Marketing - A New and Better Promise? 2.1 Is Content Marketing the New Conclusion? 2.2 Exponomy – Brand and Customer Experience as a Content Enabler 2.3 Using Content as an Opportunity to Build Sustainable Brands with Social Impact 3 The Business of Content Marketing – Impact on Business Models, Processes and Revenue 3.1 Client Perspectives - How is Content Changing the Way Brands Go to Market? 3.2 Creative Agency Perspectives - How is Content Changing the Way Brands Go to Market? 3.3 Media Agency Perspectives - How is Content Changing the Way Brands Go to Market? 3.4 Publisher Perspectives - How is Content Changing the Way Brands Go to Market? 4 Creativity, Media Planning and the Role of Content in the Consumer Journey 4.1 Content Distribution and its Role in the Consumer Journey 4.2 Content as a Creative Melting Pot of Skills - a Turning Point for Creative Teams? 4.3 Content and Storytelling in the Age of Data Signals
4.4 The Evolution of Content Formats - From Text to Video to AR/VR to AI... 4.5 Have we Reached the Death of the User Generated Content? 5 How to Measure and Evaluate Content Marketing 5.1 Key Issues in Measuring the Effects of Content Marketing 5.2 Tools, KPIs and Frameworks to Measure Content Marketing in Practice Addressing the Challenges Faced around Content Marketing 5.3 The Rejecter’s Manifesto - Content Marketing as a Marketing Mirage 5.4 Content Marketing and Ethics – Challenges, Threats and Balancing Acts 5.5 Conclusion
Related Titles Understanding Digital Marketing 9780749478438 £19.99
Marketing and PR
11
Building Brand Experiences
This book
<< Helps readers to understand why
brands that compete through brand experiences, rather than physical features, win in today’s markets
A Practical Guide to Retaining Brand Relevance
<< Provides a step-by-step guide to
the three stages of the process for building a branded experience
1
Edition
<< Includes practical exercises to Date: Price:
03/07/2018 £19.99
ISBN Paperback: e-book:
9780749481568 9780749481575
Pages: Format (mm): Subject:
240 234x156 Branding
help the reader improve their knowledge of building brand experiences in a practical and meaningful way
Author Information
Description
Dr. Darren Coleman has more than 20 years branding experience spanning projects in the UK, continental Europe, the Middle East, South East Asia and Japan. He has helped brands such as Maybank, PepsiCo, Dubai Properties Group, Orange, BUPA, Goldman Sachs, Roche Diagnostics and Nikon, as well advising the British and Lithuanian governments on brand related issues. He is Managing Consultant at Wavelength Marketing in the UK and a frequent speaker at international brand marketing conferences.
Retaining brand relevance is fundamental to organizational success, and an increasing challenge that high-level marketing professionals now face. In the past, many have responded with product or price-based competition, yet this can only propel a brand so far when it comes to retaining long-term relevance. Research shows that consumers are in fact driven by emotion, and positive brand experiences have the power to drive engagement while simultaneously offering countless options for competitive differentiation. Building Brand Experiences enables managers and executives to realise this, and therefore create tailored and relevant brand experiences that will appeal to consumers, and drive brand performance. Practically structured around The Brand Experience Blueprint, Building Brand Experiences provides a step-by-step guide to the process of building effective brand experiences based on tried-and-tested tools, templates and informed research. Combining expert insight and real-world examples in an anecdotal and digestible way, Building Brand Experiences is the essential guide to crafting relevant brand experiences that consumers will love, to improve engagement and drive results.
Table of Contents 1
12
Marketing and PR
Introduction to Retaining Relevance through Brand Experiences 1.1 The Brand Experience Blueprint - A Practical Management Tool 2 The Brand Experience Environment 2.1 Brand Experience Environment - Understanding Stakeholders 2.2 Brand Experience Environment - Appreciating Context 2.3 Brand Experience Environment - Adopting a Scientific Approach 2.4 Summary - Brand Experience Environment 3 Brand Experience Essentials 3.1 Brand Experience Essential - Brand Values 3.2 Brand Experience Essential - Brand Essence 3.3 Brand Experience Essential - Brand Promise 3.4 Brand Experience Essential - Brand Positioning 3.5 Brand Experience Essential - Brand Personality 3.6 Summary - The Brand Experience Environment and Essentials 4 Brand Experience Enablers 4.1 Brand Experience Enabler - Behaviour 4.2 Brand Experience Enabler - Design 4.3 Brand Experience Enabler - Communications 4.4 Brand Experience Enabler - Multisensory
4.5 Summary - The Brand Experience Environment, Essentials and Enablers 5 Measuring Brand Experiences 5.1 Looking Beyond Financial Metrics when Measuring Brand Experiences 5.2 Adopting a Balanced Approach to Brand Experience Measurement 5.3 Measuring Brand Experience Performance Scientifically
Related Titles Bold 9780749463441 £19.99
On Purpose 9780749471910 £19.99
This book
<< Written by global industry thoughtleader Rebecca Lieb, who has conducted and published more content marketing research than anyone else
<< Shares the results of deep
quantitative research and hundreds of hours of interviews with senior marketers at the world’s most respected brands
<< Reveals the value content can
not only bring to owned media initiatives, such as company websites or blogs, but also the essential role content plays in all other marketing initiatives, from social media to advertising to offline channels
Content - The Atomic Particle of Marketing The Definitive Guide to Content Marketing Strategy 1
Edition Date: Price:
03/06/2017 £19.99
ISBN Paperback: e-book:
9780749479756 9780749479763
Pages: Format (mm): Subject:
240 234x156 Marketing Communications, Digital Marketing
Description
Author Information
Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but essential. Content - The Atomic Particle of Marketing goes beyond superficial descriptions of how to produce engaging social media content to offer the results of many years of deep quantitative research, and hours of interviews with senior marketers at some of the world’s leading brands.
Rebecca Lieb is a strategic advisor, research analyst, keynote speaker, author and columnist. She works with many of the world’s leading brands on digital marketing innovation. Clients range from start-ups to non-profits to Fortune 100 brands and regulated industries, including Facebook, Nestlé, Adobe, Fidelity, IBM, Save the Children, Pinterest, Cisco and The Federal Reserve Bank of New York. Previously, she was Altimeter Group’s digital advertising and media analyst, and prior to that she was Vice President at Econsultancy. Rebecca was VP and Editor-In-Chief of The ClickZ Network for over seven years.
Written by a recognised industry thought-leader, Content - The Atomic Particle of Marketing explores how content functions in the broader framework of all marketing, as well as organizational concerns and IT decision making. It demonstrates the value content brings not only to “owned” media initiatives, such as a company website or blog, but also the essential role content plays in all other marketing initiatives, from social media to advertising to offline channels. It will enable readers to make the organizational, staffing, tools and process decisions necessary to get content up and running across divisions and organizational silos. Deeply researched and insightful, Content - The Atomic Particle of Marketing is, quite simply, the definitive research-based guide to content marketing.
Rights Sold Chinese (Simplified), Polish
Table of Contents
Related Titles
1 2 3
Paid Attention 9780749473600 £19.99
Content - The New Marketing Equation Content Marketing vs Content Strategy The Converged Media Imperative - The Role Content Plays in Paid, Owned and Earned Media 4 Native Advertising 5 Organizing for Content - Models to Incorporate Content Strategy & Content Marketing in the Enterprise 6 A Culture of Content 7 Global Content Strategy 8 Real-Time Marketing - The Agility to Leverage ‘Now’ 9 The Content Marketing Software Landscape 10 Content Marketing Performance 11 Connected Experiences - From Websites to Wearables to Wherever
Paid, Owned, Earned 9780749465629 £19.99
The New Strategic Brand Management 9780749465155 £39.99
Marketing and PR
13
Marketing Analytics
This book
<< Simplifies intimidating data,
segmentation and predictive analytics tools for everyday use in business, using real world marketing problems to apply to a range of practical scenarios
A Practical Guide to Improving Consumer Insights Using Data Techniques Edition 2
<< Provides accessibility and
insightful application of techniques regardless of experience level
Date: Price:
03/04/2018 £29.99
ISBN Paperback: e-book:
9780749482169 9780749482176
Pages: Format (mm): Subject:
248 234x156 Marketing Science
<< New to this edition: Three new
chapters on panel data regression, insights and how to collect, separate and analyze data using big data analytics; added tools such as tobit analysis - a customer lifetime value framework
Author Information
Description
Mike Grigsby is vice president of customer insights and advanced analytics at Brierley and Partners in Texas, US. With more than 25 years of experience, he is the former vice president of strategic business analysis and advanced analytics at Targetbase, director of marketing science for Millward Brown and has held leadership positions at Hewlett-Packard and Gap. Mike Grigsby is also well-known in academia, having written articles for academic and trade journals. He is a teaching professor for both graduate and undergraduate levels and regularly speaks at trade conventions and seminars.
Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing factors? The second edition of Marketing Analytics enables marketers and business analysts to leverage predictive techniques to measure and improve performance. By exploring real-world marketing challenges, it provides clear, jargon-free explanations on how to apply different analytical models for each purpose. From targeted list creation and data segmentation, to testing campaign effectiveness, pricing structures and forecasting demand, this book offers a welcome handbook on how statistics, consumer analytics and modelling can be put to optimal use. The fully revised second edition of Marketing Analytics includes three new chapters on big data analytics, insights and panel regression, including how to collect, separate and analyze big data. It also overhauls with advancing tools and techniques in predictive analytics, translating models such as tobit analysis for customer lifetime value into everyday use. Whether an experienced practitioner or having no prior knowledge, methodologies are simplified to ensure the more complex aspects of data and analytics are fully accessible for any level of application. Complete with downloadable data sets and test bank resources, this book supplies a concrete foundation to optimize marketing analytics for day-to-day business advantage.
Table of Contents 1 2
Introduction to Marketing Analytics Overview - How Can Marketing Analytics Help You? 2.1 A Brief Statistics Review 2.2 Brief Principles of Consumer Behaviour and Marketing Strategy 2.3 What is an Insight? 3 Dependent Variable Techniques 3.1 What Drives Demand? Modelling Dependent Variable Techniques 3.2 Who is Most Likely to Buy and How Do I Target Them? 3.3 When are My Customers Most Likely to Buy? 3.4 How to Incorporate Cross-Sectional Time Series 3.5 Systems of Equations 4 Inter-Relationship Techniques 4.1 What Does My Customer Market Look Like? 4.2 Segmentation - Tools and Techniques 5 More Important Topics for Everyday Marketing
14
Marketing and PR
5.1 Statistics Testing – How Do I Know What Works? 5.2 Implementing Big Data and Big Data Analytics 6 Conclusion 6.1 The Finale – What Should You Take Away From This?
Related Titles When Digital Becomes Human 9780749473235 £19.99
Market Research in Practice 9780749475857 £29.99
This book
<< Provides a toolkit to structure,
compose and design questionnaires for business application
<< Addresses the rising challenges of mobile devices and the new ways to measure and collect data
<< Examines the various software
options available and how to select for different research purposes
Questionnaire Design How to Plan, Structure and Write Survey Material for Effective Market Research 4
Edition
Date: Price:
Market Research in Practice 03/04/2018 £29.99
ISBN Paperback: e-book:
9780749481971 9780749481988
Pages: Format (mm): Subject:
312 234x156 Market Research
Series:
Description
Author Information
Market research methods in business are changing. Questionnaire Design, fourth edition, delivers a complete handbook for the mounting challenge of acquiring more data in less time, generating an entire rethink on how data is collected. The growth in mobile devices is limiting the readability of traditional measurement tools, new consumer channels are altering access, whilst time spent answering questions is decreasing exponentially. This book provides practical guidelines to plan, structure and compose questionnaires across all industries and purposes, ensuring valuable data insights are captured with accuracy and efficiency.
Ian Brace has worked in market research for more than 40 years. He is a fellow of the Market Research Society (MRS), running training courses on Questionnaire Design and a member of the MRS Market Research Standards Board. He has previously been director of research methods at TNS UK, a visiting professor in market research at Bristol Business School and has worked for MAS Survey Research, NOP, Esso Petroleum, BJM Research and NFO WorldGroup. Ian Brace has earned industry awards from AMSO (Research Effectiveness Awards), the Academy of Marketing and ISBA.
Fully revised, the fourth edition of Questionnaire Design includes a new chapter on how to navigate the multiple software options available, simplifying the selection process for different business functions. New guidance is available on how to engage and retain respondents earlier on at planning stage, using new design approaches and measurement tools on mobile to prolong respondent time. Updates also cover advances in data privacy, maximizing international reach and managing the transition from face-to-face surveys towards soft launches online. Whether applying to business positioning, consumer insights, employee feedback or product analysis, the ability to gauge a market snapshot on a global scale is escalating the demand for online survey and questionnaire data rapidly. This book is an essential addition to every professional’s shelf.
Rights Sold Third edition: Chinese (Simplified)
Table of Contents 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Objectives in Writing A Questionnaire The Data Collection Media Planning the Questionnaire Types of Questions Data Types Rating Scales Behavioural Questions Attitude and Image Measurement Writing the Questionnaire The Look of the Questionnaire Questionnaire Design Software Engaging the Respondent Online Piloting the Questionnaire Ethical Issues Social Desirability Bias International Surveys
Related Titles Market Research in Practice 9780749475857 £29.99
Marketing Analytics 9780749474171 £29.99
When Digital Becomes Human 9780749473235 £19.99
Marketing and PR
15
Sales and Marketing Channels
This book
<< Provides a complete economic
framework for analyzing any channel partner (distributor, reseller or retailer) and a new series of multi-sector insights
How to Build and Manage Distribution Strategy
<< Enables a defined go-to-market
strategy and forecasting for emerging channels and technology
3
Edition
<< Supports the allocation of scarce
Date: Price:
03/04/2018 £29.99
ISBN Paperback: e-book:
9780749482145 9780749482152
Pages: Format (mm): Subject:
400 234x156 Marketing Strategy
resources for the highest returns, and channel negotiation from positions of market strength or weakness
Author Information
Description
Julian Dent is Chairman of VIA International, a specialist routes-to-market consultancy. He has more than 35 years of global experience in distribution, specializing in channel strategy and implementation at global, corporate and regional levels. His clients cover industry sectors from FMCG to hospitality, construction and healthcare, including Barclays Bank, Cisco, Hyatt, Esso, IBM, Microsoft, Philips, Subway and Xerox. Dent is a Chartered Accountant and a Freeman of the City of London. He also works closely with the Global Technology Distribution Council to define accreditation for their industry-recognized awards.
Unprecedented upheavals in routes to market are challenging businesses of all types. Products are becoming services, on-line and off-line channels are integrating and new distribution channels are dictating terms to producers. The third edition of Distribution Channels repositions itself as Sales and Marketing Channels, placing market access at the heart of business and marketing strategy. This global bestseller delivers a rational economic framework to analyze, plan and manage profitable channels to market. It addresses emerging business models and buying behaviours with practical steps, ensuring maximum leverage of channel partners at every stage of the go-to-market process.
Rights Sold Second edition: Chinese (Simplified)
Sales and Marketing Channels, a fully-revised third edition, takes a multi-sector approach with an entire new series of specialist sections. This efficient structure extracts tangible commercial value from partner relationships, integrating innovative case studies like AirBNB, the largest seller of rooms without ownership of any; Transferwise, the peer-to-peer Forex; plus the rise of online retailers like Amazon and ASOS versus the decline of traditional stores like Macy’s or BHS. Updates include the impact of cloud technology, advancing consumer channels, monetizing the distribution of intellectual property and the evolving ‘gig economy’ led by Uber and Deliveroo. Often referred to as the “Place” P in the marketing mix, this book and its host of downloadable resources are an essential toolkit for strategizing new and existing routes to market.
Table of Contents 1
The Business of Getting Products and Services to Market 1.1 Major Trends and Developments in Market Access 2 Distributors, Wholesalers and Intermediaries 2.1 Managing Distributors – Margins and Profitability 2.2 Managing Distributors – Productivity 2.3 Managing Distributors – Sustainability 2.4 Managing Distributors – Growth 2.5 Understanding the Distribution Landscape 2.6 How to Get the Best from Distribution Strategy 3 Managing Final Tier Sales and Marketing Channels 3.1 The Roles of the Final Tier Channel Players 3.2 How the Business Model Works for Final Tier Channel Players 3.3 Managing Final Tier Channel Players - Sales and Utilization
16
Marketing and PR
3.4 Managing Final Tier Channel Players - Gross Margin and Recoverability 3.5 Managing Final Tier Channel Players - Working Capital Management 3.6 Managing Final Tier Channel Players - Value Creation and Growth 4 Managing Distribution in Individual Industry Sectors 4.1 Insights from Managing Capital Goods Distribution 4.2 Insights from Managing Consumer Goods Distribution 4.3 Insights from Managing Services Distribution 4.4 Insights from Managing Hotels, Restaurants and Catering Distribution 4.5 Insights from Managing Intellectual Property Distribution 4.6 Insights from Managing Franchised Distribution
This book
<< Proves that employee advocacy
can be used as a business model to achieve numerous goals including growing brand awareness, changing brand perception, and educating existing customers
<< Provides a clear blueprint for
launching an employee advocacy programme, that can be tailored to any industry or sector
<< Shows companies how they can
leverage employee advocacy to reach new audiences with trusted and relevant messages about their brand
Participation Marketing Unleashing Employees to Participate and Become Brand Storytellers 1
Edition Date: Price:
03/03/2018 £19.99
ISBN Paperback: e-book:
9780749482107 9780749482114
Pages: Format (mm): Subject:
240 234x156 Branding
Description
Author Information
Trust is an invaluable commodity in any business environment. Organizations benefit from being viewed as transparent, open and human, and one of the best ways of achieving this is through authentic employee advocacy. Participation Marketing takes a detailed look at the benefits that arise when employees are fully subscribed to a brand’s ethos, and how this can be used to magnify a brand’s voice. After all, it’s likely that every individual employee of a company now has several hundred unique social media connections, if not more. So by engaging staff and encouraging them to participate in company activity and share via their own channels, they will be broadcasting trusted brand experiences to entirely new groups of consumers.
Michael Brito is a digital strategist, author, TEDx speaker, and adjunct professor at San Jose State University, with almost 20 years’ experience helping organizations solve marketing challenges. Michael Brito is currently Head of US Digital Marketing and GM of San Francisco for LEWIS Global Communications, and previously was the Head of Social Marketing at W2O Group, and Senior Vice President of Social Strategy at Edelman Digital where he consulted for Fortune 500 companies globally.
Employee advocacy has always been worth investing in, but as the combination of constant connectedness and conversation becomes standard in our everyday lives, so too grows the importance of leveraging it. Participation Marketing will convince business leaders to think hard about employee advocacy as a channel that has many positive business outcomes. Internally, it will engage employees and make them feel part of something bigger, which will naturally result in employee satisfaction, retention and an increase in productivity. Externally, it will help brands reach new audiences with trusted and relevant stories.
Table of Contents 1 2 3 4 5 6 7 8 9 10 11 12 13
How to Design Your Marketing Mix Strengthening a Product Portfolio or Strategic Business Units Kick-Starting Innovation and New Product Developments Brand Audit – Improving the Strength of a Brand Competitive Intelligence - Assessing Market Strengths and Weaknesses Customer Value Proposition – Creating a Compelling Purchase Motive Diffusion of Innovation – Launching New Products and Services Four Corners – Analysing Competitor Strategies Gap Analysis – Improving Areas of Weakness in a Company KANO Model – Identifying Purchase Motivations Kotler’s 5 Product Levels – Adding Value to a Product or Service Market Sizing – Assessing the Size and Value of a Served or Potential Market Maslow’s Hierarchy – Differentiating Market Positioning
14 McKinsey 7s – a Company “Health Check” Audit Tool 15 Mintzberg’s 5Ps for Strategy – Devising a Competitive Strategy 16 Personas – Improving the Focus of Marketing Messages 17 Porter’s Generic Strategies – Pinpointing the Strongest Competitive Position 18 Price Elasticity – Outlining Opportunities for Raising or Lowering Prices 19 Price Quality Strategy – Guiding a Company’s Pricing Strategy 20 Product Lifestyle – Determining a Long Term Product Strategy 21 Segmentation – Using Customer Groups to Gain Competitive Advantage 22 Servqual – Aligning Customer Expectations and Company Performances 23 USP – Pinpointing the Unique Selling Point of a Product or Service 24 Value Based Marketing - Value Chain, Value Equivalence Line & Value Net
Marketing and PR
17
Related Titles
This book
Understanding Digital Marketing
<< Explains how to choose appropriate online marketing channels
<< Provides tips on how to connect
with customers and give them the engagement and interaction they require
Marketing Strategies for Engaging the Digital Generation Edition 4
<< Looks to the future and the
trends which are shaping those opportunities, such as media sharing, ongoing interactive refinement, and co-creation content marketing
Date: Price:
03/11/2016 £19.99
ISBN Paperback: e-book:
9780749478438 9780749478445
Pages: Format (mm): Subject:
464 234x156 Digital Marketing
Author Information
Description
Damian Ryan is author of Understanding Digital Marketing, the bestselling academic book which is required reading by more than 100 universities and colleges including Harvard University and the Chartered Institute of Marketing. He is also author of The Best Digital Marketing Campaigns in the World and Understanding Social Media.
The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies.
Damian is founder and chairman of The Global Academy of Digital Marketing, a collaborative movement of digital marketers seeking knowledge, case studies, contacts and credible data to help them prosper. Damian is also a partner with Mediaventura, the UK’s leading corporate finance firm for the TIME (Technology, Internet, Media and Entertainment) sector.
Rights Sold Fourth edition: Spanish Third edition: Arabic, Chinese (Simplified), Turkish, Vietnamese Second edition: Russian First edition: Arabic, Malay
18
Marketing and PR
One of the best-selling books in the industry, this fourth edition of Understanding Digital Marketing has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry. Complete with in-depth insider accounts of digital marketing successes from internationally recognised brands and digital marketing campaigns, it is essential reading for both practitioners and students alike. Online resources include bonus chapters, contributor views, and case studies on Kwik Fit, Battersea Dogs Home and Yves Saint Laurent.
Table of Contents
Related Titles
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Digital Selling 9780749475079 £19.99
Digital Marketing… The Origin of… Have a Plan and Stick to it… Strategy! Crouch, Touch, Pause… Engage… Search – Being Found Online Understanding Social Media Understanding E-Mail Marketing Understanding Mobile Marketing Content Marketing and Native Advertising Understanding Programmatic All About Video Understanding Online PR Understanding Performance Marketing Understanding The IoT Optimizing The Customer and User Experience The Future of Digital Marketing Three Online-Only Bonus Chapters and Three Online-Only Contributor Views
Understanding Social Media 9780749473563 £19.99
Understanding Digital Marketing 9780749471026 £19.99
This book
<< Reveals and explains the latest branding techniques used by companies worldwide
<< Includes expert advice on best
practice for adding culture and content into brands
<< Enables students and practitioners
to stay up to date with targeting, adding recent research and market knowledge to the discipline
The New Strategic Brand Management Advanced Insights and Strategic Thinking 5
Edition Date: Price:
03/01/2012 £39.99
ISBN Paperback: e-book:
9780749465155 9780749465162
Pages: Format (mm): Subject:
512 246x189 Branding
Description
Author Information
Adopted internationally by business schools and MBA programmes, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy, but also has become synonymous with the topic itself. Using an array of international case studies, Jean-Noël Kapferer covers all the leading issues faced by brand strategists today. With both gravitas and intelligent insight, the book reveals new thinking on topics such as putting culture and content into brands, the impact of private labels and the comeback of local brands.
Jean-Noël Kapferer is one of the world’s foremost thought leaders on luxury brands. An active researcher, he is an HEC Paris graduate and holds a PhD from Northwestern University’s Kellogg Business School. Kapferer is author of Kapferer on Luxury and co-author of The Luxury Strategy (both published by Kogan Page) and has written many seminal articles. He is a sought after speaker, leading seminars on luxury worldwide at institutions including HEC Paris, Tsing Hua University Beijing, Seoul Luxury Business Institute and LBI Shanghai. He is also advisor to the president of Inseec Business School (Paris).
This updated fifth edition of The New Strategic Brand Management builds on its impressive reputation, including new information to enable students and practitioners to stay up to date with targeting, adding recent research and market knowledge to the discipline. With dedicated sections for specific types of brands (luxury, corporate and retail), international examples and case studies from companies such as Audi, Nivea, Toyota and Absolut Vodka plus models and frameworks such as the Brand Identity Prism, it remains at the forefront of strategic brand thinking.
Table of Contents
Related Titles
1
Advanced Marketing Management 9780749480370 £34.99
Introduction - Building the Brand when the Clients Are Empowered 2 Why is Branding So Strategic? 2.1 Brand Equity in Question 2.2 Strategic Implications of Branding 2.3 Brand and Business Models 2.4 Brand Diversity - How Specific Are Different Sectors? 2.5 Managing Retail Brands 3 The Challenges of Modern Markets 3.1 The New Brand Management 3.2 Brand Identity and Positioning 4 Creating and Sustaining Brand Equity 4.1 Launching the Brand 4.2 Growing the Brand 4.3 Sustaining a Brand Long Term 4.4 Brand and Products - Identity and Change 4.5 Growth Through Brand Extensions 4.6 Brand Architecture 4.7 Multi-Brand Portfolios 4.8 Handling Name Changes and Brand Transfers 4.9 Brand Turnaround and Rejuvenation 4.10 Managing Global Brands 5 Brand Valuation 5.1 Financial Valuation and Accounting for Brands
The Luxury Strategy 9780749464912 £34.99
Kapferer on Luxury 9780749474362 £29.99
Marketing and PR
19
Audio Branding
This book
Using Sound to Build Your Brand
<< Features a foreword by Dr Philip Kotler
<< Explains why audio branding
1
Edition Date: Price:
03/03/2017 £19.99
ISBN Paperback: e-book:
9780749478575 9780749478582
Pages: Format (mm): Subject:
232 234x156 Branding
(examples of which include the Skype intake of breath, the noise an iPod wheel makes as it clicks, and the sound a particular brand of car makes when a key is inserted in the ignition) is a crucial element of brand development
<< Explores immediate and upcoming topics such as audio-enabled devices, digital touch points, and continuous partial attention
Author Information
Description
Laurence Minsky is associate professor in Communication & Media Innovation at Columbia College Chicago, and author of many books on advertising and marketing. He is also an award-winning marketing strategist, creative director, and copywriter focused on creating innovative and effective branding and cross-discipline marketing solutions for many leading brands.
Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it’s important, and how it can be used to enhance a brand. Consider the familiar tune of a branded ringtone, the bubbly sounds of Skype, and even the chosen sound bite for a branded car unlocking as the driver presses the key. How do these choices tie into a wider brand identity? Which emotions do they spark, and most importantly, how do these choices enhance brand association with the consumer?
Colleen Fahey is US Managing Director of Sixième Son, the world’s leading audio branding and sound design agency. Throughout her career, Colleen has worked for major marketing organizations on some of the leading brands in the US, Europe, Latin America and Asia.
Audio Branding delivers fascinating insights into this area of marketing, underpinned by practical step-by-step guidance and cutting-edge research to enhance brand loyalty through user experience. Written by authors who have contributed directly to the development of this field, the book contains an enlightening set of case studies, including companies such as Renault (a surprisingly emotional audio brand) Atlanta Convention & Visitors Bureau (a warm, energetic audio brand), and Michelin (a globally coherent audio brand). Covering issues such as the dominance of audio-enabled devices and the phenomenon of continuous partial attention, Audio Branding demonstrates how brands can infuse sound into so many different aspects of their identity, building in a subtle longevity of brand presence through daily user experience.
Table of Contents 1 2 3 4 5 6 7 8 9 10 11
Wake up to the Power of Audio Branding Audio Branding in the Digital Age It’s Time We Came to our Sensory Marketing Welcome to the World of Audio Branding The Search for your Sound What Gets Measured The Audio Branding Process How to Launch your Audio Brand Maintaining and Evolving your Audio Brand Music and Sound Design in Environments Glossary
Related Titles Mobile Marketing 9780749469382 £19.99
Understanding Social Media 9780749473563 £19.99
Digital Branding 9780749469955 £24.99
20
Marketing and PR
This book
<< Clear-cut guide on how to structure mobile marketing in a planned and coordinated way
<< Demystifies terms, tools and
techniques, helping readers connect and coordinate the different dynamics across their business
<< High-profile case studies including Heineken, Nike Training Club, Google Play and MailChimp
Mobile Marketing How Mobile Technology is Revolutionizing Marketing, Communications and Advertising Edition 2
Date: Price:
03/02/2017 £19.99
ISBN Paperback: e-book:
9780749479794 9780749479800
Pages: Format (mm): Subject:
272 234x156 Digital Marketing
Description
Author Information
Mobile Marketing is a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time. It demystifies the vast spectrum of tools and techniques now available and explains how to optimize these dynamics into an innovative and effective mobile marketing strategy. Now that website search rankings take into account mobile optimization, no serious marketer can do without a thorough understanding of mobile.
Daniel Rowles has worked in digital marketing for almost 20 years on both the client and agency sides. He is a Course Director for the CIM, lecturer at Imperial College London and Cranfield School of Management and lead judge of the CIM Marketing Excellence awards. He is also the host of the Digital Marketing Podcast, a global top-ten business podcast on iTunes. His company TargetInternet.com has helped clients of all types to use digital marketing more effectively, including the BBC, Vodafone, Sony, Oracle and Tesco.
The first edition of Mobile Marketing won the Judge’s Choice Award in Social Media at the Small Business Trend’s 2014 Book Awards. This fully revised 2nd edition includes straightforward explanations on mobile optimized content, app development, social media and proximity based marketing. It has also expanded to include two brand new chapters on mobile and email and on location-based devices, plus cutting-edge updates on advances in wearable technology, mobile payments, virtual reality and strategies for the changing user journey. Integrated with tactical checklists, easy application frameworks and powerful case study insights such as Heineken, WordPress, MailChimp, Nike Training Club (NTC), Google Play and Moz, it provides a full overview from service provision and technology integration to content strategy, ready to capture fast-moving consumers on the go. Online resources include a digital marketing instructors manual, supporting lecture slides, example exam and self-test questions, and a content calendar template.
Rights Sold First edition: Arabic, Chinese (Simplified)
Table of Contents 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19
Mobile Marketing in Perspective Understanding the User Journey Technology Change and Adoption Disruption and Integration Devices, Platforms and Technology The Future of Mobile Marketing The Tactical Toolkit Mobile Sites and Responsive Design Mobile and E-mail How to Build an App Social Media and Mobile Mobile Search Mobile Advertising Augmented Reality (AR) and Virtual Reality (VR) Quick Response (QR) Codes Location-based Devices and Beacons Near Field Communication (NFC) and Mobile Payments Instant Messenger (IM) Apps and Short Messaging Service (SMS) Mobile Analytics
20 Mobile Marketing Checklists 21 Checklists 22 Conclusions
Related Titles Mobile Marketing 9780749469382 £19.99
Understanding Digital Marketing 9780749471026 £19.99
Marketing and PR
21
Digital Marketing Strategy
This book
<< Walks readers through every step
of creating a digital marketing strategy, from analyzing the essential digital platforms, through to planning, implementation and success measurement
An Integrated Approach to Online Marketing Edition 1
<< Shows you how to integrate digital
Date: Price:
03/05/2016 £29.99
ISBN Paperback: e-book:
9780749474706 9780749474713
Pages: Format (mm): Subject:
344 234x156 Digital Marketing
marketing techniques into an overall coherent business strategy and how to present your strategy to obtain approval from decisionmarkers
<< Includes real-world case studies
including Hertz, Adidas, Google, Amazon, Bitcoin and more so you can view best-practice examples and improve your own digital marketing strategy
Author Information
Description
Simon Kingsnorth is a senior digital leader and strategist with a core skillset in digital marketing, digital transformation and user experience. His specialities include paid search, SEO, social media, affiliate and email marketing, as well as website design and development, acquisition, CRM, analytics, targeting and personalization.
The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. It contains analysis of the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive ‘one size fits all’ model, this book gives you the tools to tailormake your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.
Rights Sold Turkish
Table of Contents
Related Titles
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Mobile Marketing 9780749469382 £19.99
What is Digital Marketing? Aligning With Your Business Strategy Barriers and Considerations Planning Search Engine Optimization Paid Search Display Social Media User Experience and Transformation CRM and Retention True Personalization Customer Service Content Strategy Analytics and Reporting Presenting Your Strategy
Understanding Digital Marketing 9780749471026 £19.99
Digital Branding 9780749469955 £24.99
22
Marketing and PR
This book
<< Explains in a very logical way the
need for a new approach to selling, what that is, and how it is applied
<< Considers how to complement
your personal brand by building a reputation, credibility and trust online, and how to grow your following amongst key contacts
<< Addresses creating value by having something worthwhile to say and choosing the best social networks for your brand
Digital Selling How to Use Social Media and the Web to Generate Leads and Sell More 1
Edition Date: Price:
03/09/2016 £19.99
ISBN Paperback: e-book:
9780749475079 9780749475086
Pages: Format (mm): Subject:
216 234x156 Sales
Description
Author Information
Sales and marketing functions are increasingly converging, with lead generation now frequently arising from digital promotional campaigns, opportunities for tried and tested consultative sales techniques diminishing in the face of scarce customer attention and availability, as well as a plethora of readily accessible comparative product information. To take part in this process, salespeople need to understand and interact with customers via multiple channels, participating in social media in collaboration with marketing to influence purchasing decisions and convert contacts to sales. Digital Selling makes sense of the new paradigms in which a salesperson now operates. It outlines the new strategies required to make the most of the plentiful opportunities that exist, and provides the practical advice salespeople need to use the social web effectively, generate leads and sell more.
Grant Leboff is one of the UK’s leading sales and marketing experts. Continually challenging received wisdom, Grant built a successful direct marketing company in 2002 and sold it six years later. He now serves as its non-executive director and runs a strategic consultancy via the Sticky Marketing Club Ltd and the Sticky Communication Agency Ltd. He frequently presents at events around the world and regularly contributes to outlets such as The Daily Telegraph, The Independent, The Financial Times and BBC Radio. He is author of Sticky Marketing and Stickier Marketing, both published by Kogan Page.
Packed with great advice for engaging with customers online and via social media, Digital Selling explains why embracing the social web is vital, how the sales role changes in a digital environment, the lead generation model in a digital world, how to build your online network and more. Readers will benefit from this straightforward and practical book from one of today’s thought leaders on digital sales and marketing.
Rights Sold
Table of Contents
Related Titles
1
Understanding Digital Marketing 9780749471026 £19.99
Prologue - Are You Suffering from Pike Syndrome? 2 Why Embracing the Social Web is Vital 3 How the Sales Role Changes in a Digital Environment 4 Preparing To Go Online 5 The Lead Generation Model in a Digital World 6 Measuring the New Digital Sales Funnel 7 Creating Value – The How and Why of Content 8 The Journey from Engagement to Opportunity 9 Getting Noticed 10 Tools and Platforms 11 Epilogue - The Need for Sales and Marketing to Work Together
Italian
Understanding Social Media 9780749473563 £19.99
Stickier Marketing 9780749471088 £19.99
Marketing and PR
23
Social Selling
This book
Techniques to Influence Buyers and Changemakers
<< Provides a clear, step-by-step
Edition 1
<< Full of practical and proven advice
Date: Price:
blueprint for social selling success based on building authority and influence in target communities
born of hard-won experience rolling out these techniques across large sales forces
03/07/2016 £19.99
ISBN Paperback: e-book:
9780749478018 9780749478025
Pages: Format (mm): Subject:
208 234x156 Sales
<< Outlines how to roll out this
strategy across an organization including investment, risk and governance, working across teams and technology platforms
Author Information
Description
Tim Hughes is a social selling innovator and pioneer and has been listed by Forbes as one of the ‘Top 100 Social Sellers’ globally. Tim was involved in rolling out one of the most advanced social selling programmes across 2,000 salespeople in Western Europe.
As the digital landscape has changed buyers’ habits, it’s increasingly difficult to reach them early enough in their decision-making process using traditional sales methods. Developing relationships with decision-makers through social networks has become an increasingly critical skill - enabling sales professionals to engage early on and ‘hack’ the buying process. Social Selling provides a practical, step-by-step blueprint for harnessing these specific and proven techniques including:
Matt Reynolds is a technology sociologist, social selling technology entrepreneur and entrepreneur. He’s written more than a dozen books, the most recent being Death of the PC, a look at the social changes that caused the rise of smartphones and tablets in general society.
- How to use networks purposefully to build social trust and create a high quality community - How to develop real influence and authority in your subject area and connect with changemakers - How to scale the social selling strategy across an organization including maturity and investment models, risk and governance, and technology platforms. Written by Tim Hughes, a thought-leader and renowned practitioner in social selling, and Matt Reynolds, one of the UK’s leading technology sociologists, this is essential reading for sales professionals, digital sales directors and SMEs who want to embrace the power of social selling in their organization. The book is also supported by eight bonus ‘how-to’ articles, giving more depth on how to run the processes discussed in the book.
Rights Sold Chinese (Simplified)
Table of Contents
Related Titles
1 2 3 4 5 6 7 8
Understanding Social Media 9780749473563 £19.99
Introduction to Social Selling Community and Tribalism Your Identity Within Social Networks Talking to Strangers Controlling Influence The Mechanics of Traditional Sales Moving from an Analogue to a Social Mindset Selling the Idea of Social Selling and Measuring Success 9 How to use Technology to Your Advantage 10 Digital Maturity 11 Five Steps to Getting You Started
Understanding Digital Marketing 9780749471026 £19.99
Mobile Marketing 9780749469382 £19.99
24
Marketing and PR
This book
<< Enables those involved with the
design and development of online content to increase the credibility and persuasiveness of their work and turn website visitors into customers
Neuro Design Neuromarketing Insights to Boost Engagement and Profitability Edition 1
<< Introduces readers to new, cutting-
edge ideas from the academic literature as well as commercial research in relation to neuro design and neuroaesthetics
<< Explains high-level, complex neuroresearch in plain English
Date: Price:
03/02/2017 £19.99
ISBN Paperback: e-book:
9780749478889 9780749478896
Pages: Format (mm): Subject:
264 234x156 Market Research
Description
Author Information
Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimize their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement with their website and boost profitability. Online resources include web links to inspiring reading, and further website resources.
Darren Bridger works as a consultant to designers and marketers, advising on using and analysing data that tap into consumers’ nonconscious thinking and motivations. He was one of the original pioneers of the Consumer Neuroscience industry, helping to pioneer two of the first companies in the field then joining the world’s largest agency, Neurofocus (now part of the Nielsen company), as its second employee outside of the US. He currently works as head of insights at NeuroStrata.
Table of Contents
Related Titles
1 2 3 4 5 6 7 8 9 10 11 12
Brand Psychology 9780749471736 £24.99
What is Neuro Design? Neuroaesthetics Processing Fluency How First Impressions Work Multisensory and Emotional Design Visual Saliency Maps Visual Persuasion and Behavioural Economics Designing for Screens Viral Designs Designing Presentation Slides Conducting Neuro Design Research Conclusion
Rights Sold Chinese (Simplified)
Digital Branding 9780749469955 £24.99
Understanding Digital Marketing 9780749471026 £19.99
Marketing and PR
25
Building Digital Culture
This book
<< Features candid interviews and
contributions from senior leaders at brands including Twitter, Made.com, Deloitte, HSBC, Ladbrokes, Direct Line Group, The Metropolitan Police, RSA Insurance and more
A Practical Guide to Successful Digital Transformation 1
Edition Date: Price:
<< Includes branded case studies
spanning sector, company size and geography
03/01/2017 £19.99
ISBN Paperback: e-book:
9780749479657 9780749479664
Pages: Format (mm): Subject:
264 234x156 Digital Marketing
<< Provides tried and tested models, frameworks and templates, including the Digital Culture Audit and the Digital Capability Framework
Author Information
Description
Daniel Rowles has worked on client and agency sides of digital marketing for almost 20 years. He is a Course Director for the Chartered Institute of Marketing (CIM), lecturer at Imperial College London, CEO of TargetInternet.com and lead judge for the CIM Marketing Excellence Awards. He is also the host of the Digital Marketing Podcast, an iTunes top 10 business podcast.
Building Digital Culture aims to answer a simple question: How can organizations succeed when the environment they operate in is changing so quickly? The last thing businesses need today is a digital strategy. Instead, their strategy needs to be fit for our fast-changing digital world, where businesses have more data than they know what to do with, a media landscape that’s exploded in size and complexity, the risk of a new disruption around every corner, and only one certainty: that this change won’t let up.
Thomas Brown is a consultant and executive advisor on marketing and digital transformation. Formerly Director of Strategy and Marketing at CIM, he is the architect of more than 35 major research and thought leadership initiatives.
26
Marketing and PR
Building Digital Culture doesn’t address whether or not you should advertise on Facebook or invest in virtual reality. It doesn’t seek to unearth a silver bullet to make digital investments a sure-thing. It steps back from the hype, and argues that whatever digital might mean for your business, if you don’t create a digital culture you’ll most likely fail, or at least fall short of what you want to achieve. Combining more than 30 years of experience at the forefront of marketing and digital developments, and based on more than 200 hours of research, candid interviews and contributions from brands including Twitter, Deloitte, HSBC and many more, Building Digital Culture will help you navigate from being a business that tolerates or acts digital, to one that truly is digital.
Table of Contents
Related Titles
1 Why You Need a Digital Culture 1.1 The Increasing Pace of Change 1.2 The Technology Catalyst 1.3 New Channels, Tools and Business Models 1.4 Why Organizations Really Fail at Digital 2 Plotting Your Digital Journey 2.1 What a Digital Transformation Looks Like 2.2 Your Digital Culture Audit 2.3 Understanding Your Stakeholders 2.4 Your Strategic Approach 3 The Digital Culture Framework 4 Keeping Up with Change 4.1 Keeping Measurement at the Core 4.2 Separating the Ephemeral from the Enduring 4.3 Three Things to Watch
When Digital Becomes Human 9780749473235 £19.99
Mobile Marketing 9780749469382 £19.99
The New Strategic Brand Management 9780749465155 £39.99
This book
<< Identifies a wealth of elements that affect creativity, and develops a unique ‘Periodic Table of Creative Elements’. The table adds logic and science to the concept of creativity in a simple framework that can be explored by readers to find their most important creative elements to transform their approach to creativity
<< Demystifies creativity, with
inspiration and practical advice for individuals and companies who recognize that creativity is essential for business success, but who do not know where to begin to unlock their creative potential
<< Grounded in research the book
uses case studies and tools to allow businesses to use creativity for competitive advantage
In Your Creative Element The Formula for Creative Success in Business 1
Edition Date: Price:
03/12/2016 £19.99
ISBN Paperback: e-book:
9780749477325 9780749477332
Pages: Format (mm): Subject:
280 234x156 Marketing Strategy
Description
Author Information
In Your Creative Element helps readers identify a personal creativity formula for success, and kick-starts the creative journey. It provides personalized insights so that readers can develop their knowledge and skills and their own formula to unlock creativity and apply it in any context.
Claire Bridges is founder of the UK’s leading creative training consultancy, Now Go Create, whose philosophy is ‘that everyone can be creative’. At 32, Claire was one of the youngest ever Managing Directors for a global PR agency, part of the world’s biggest advertising and media company WPP. Bridges is one of only 55 people globally to hold an MSc in Innovation, Creativity and Leadership. She has 20 years of front-line experience working in the creative industries, training over 10,000 people, with clients including Starbucks, Unilever, Kellogg’s, Danone, Sky Media, Save The Children and ASOS.
In Your Creative Element is an original work on one of the hottest topics in business written by a Creative Director who has made it her business to unpick how and why creative ideas are born, develop and survive or die. The author has identified 62 elements that affect creativity and has created a unique ‘Periodic Table of Creative Elements’. This simple framework adds logic and science to the concept of creativity and can be explored by anyone to find which creative elements are most important to them and to transform their approach to creativity. In Your Creative Element is highly practical, packed with case studies and tips from creative experts and organizations including Google, Netflix, Pixar, the NHS, the United Nations and Twitter as well as some of the world’s most successful advertising agencies. It provides inspiration and practical advice for readers who recognize that creativity is essential for business success, but who do not know where to begin to unlock their creative potential.
Rights Sold
Table of Contents 1
Values - What Are Your Creative Values and How Do These Affect Your Approach to Creativity? 2 Characteristics of Creative People: What Makes Us Creative and Can We Change Our Behaviour to Enhance it? 3 Characteristics of Creative Companies: How to Develop a Creative Culture 4 Purpose - Why Does Creativity Matter? What Do We Do It For? 5 The Creative Process - Ten Elements Which Can Instantly Transform Your Planning Process Forever 6 The Creative Toolkit - 20 Never-Fail Creativity Tools, Whatever the Problem 7 The Creative Mind - Neuroscientist Ben Martynoga’s Whistle-stop Tour of Your Grey Matter to Find an Optimal State to Create 8 Criteria - How to Spot the BIG Idea and Make it Work 9 Putting It All Together - Your Creative Experiment – Unlock the Potential of Your Personal Formula and Learn How to Use it
Related Titles
Chinese (Simplified)
Bold 9780749463441 £19.99
Make Your Brain Work 9780749467579 £14.99
The Leader’s Guide to Lateral Thinking Skills 9780749447977 £10.99
Marketing and PR
27
Myths of PR
This book
All Publicity is Good Publicity and Other Popular Misconceptions
<< Frames a critical look at the world
of PR by exploring a number of myths that endure, and offers frank discussions of what they reveal about the industry
1
Edition
<< Explores fascinating PR myths,
Series: Date: Price:
Business Myths 03/04/2017 £14.99
ISBN Paperback: e-book:
9780749479596 9780749479602
Pages: Format (mm): Subject:
224 234x156 Public Relations
and provides genuine insights into where these have stemmed from and what lessons they offer startup owners, brand marketers, communications practitioners and students
<< Written in an engaging, anecdotal
style while still being underpinned by research and clear, evidencebased conclusions
Author Information
Description
Listed in PR Week’s 29 under 29 list and named one of ‘the brightest young social media communicators’, Rich Leigh has a rich and varied PR background, having led award-winning campaigns and household name accounts at digital agency 10 Yetis and consumer agency Frank PR. He now runs Radioactive PR, working with brands big and small, as well as a range of personal PR clients. Rich Leigh created PRexamples.com, dedicated to the best in up-to-date PR stunts and campaigns. He also co-founded blogger outreach service bloggabase, used by brands including Disney, Ralph Lauren and Tesco.
Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR, and grant readers insights into why these myths have endured in spite of clearly demonstrable evidence to the contrary. By exploring topics that readers will relate to (though many might frequently misunderstand), Myths of PR will shed new light on essential PR methodology. From the assumption that PR is a never-ending party, propagated by the way the industry is shown in the media and entertainment, to more potentially damaging misconceptions such as the often-repeated ‘all publicity is good publicity’, it is an engaging, anecdotal read that offers authentic insights into the reality of PR practice from one of the brightest and most exciting young communication experts in the UK.
Table of Contents Rights Sold Audiobook rights, Vietnamese
28
Marketing and PR
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
Introduction PR is all Spin, Smokescreens and Lies PR Results Can’t Be Measured All Publicity is Good Publicity The Press Release is Dead The Media Ignores Good News You Have to Pay to See Social Media Benefits PR is Glamorous Calling the Media is a No-No That You Can Make Something Go Viral You Have to Be an Extrovert to Succeed in PR PR is the Silver Bullet Good People and Products Market Themselves The More You Pay, the Better the Job Done PR Results are Instant Consumers Want Conversations With Brands Working In-House is Easier Media Relationships are Especially Important Gender Wage Gap Figures Conclusion
Related Titles Planning and Managing Public Relations Campaigns 9780749468736 £24.99
Campaigns that Shook the World 9780749475093 £14.99
Paid, Owned, Earned 9780749465629 £19.99
Business, Finance, Risk & Information Management Innovation and Best Practice in Accounting and Finance Business & Management Skills Compliance & Regulation Corporate Governance & CSR Information & Data Management International Business Leadership Management Science Management Thinking Professional Services Risk Management Strategy
www.koganpage.com
29
Featured Titles
NEW BOOK
Cyber Wars
Hacks that Shocked the Business World Charles Arthur May 2018 9780749482008 Page 31
NEW BOOK
Digital Darwinism
Survival of the Fittest in the Age of Business Disruption Tom Goodwin Apr 2018 9780749482282 Page 32
The Agile Leader
How to Create an Agile Business Through Moments of Choice Simon Hayward Jun 2018 9780749482732 Page 33
NEW BOOK
Cyber Risk Management
Practical Strategies to Protect Your Organization from Cyber Threats NEW BOOK
The Power of Company Culture How Any Business Can Build a Culture That Improves Productivity, Performance and Profits Chris Dyer Mar 2018 9780749481957 Page 41
30
Discover our full portfolio of books at www.koganpage.com
Richard Benham Apr 2018 9780749482596 Page 36
This book
<< Takes a gripping story telling
approach so that the reader can learn about the technology, complex consequences and real life facts in an accessible and entertaining way
Cyber Wars Hacks that Shocked the Business World Edition 1
<< Covers in-depth accounts of
hacks on Sony Pictures, TK Maxx, TalkTalk, John Podesta, Internet of Things devices and HBGary as well as what the hacks of the future will look like
<< Helps the reader understand how
cyber attacks happen, where the weak spots can be and how to stay vigilant and protect themselves and their organizations in this new world of digital threat
Date: Price:
03/05/2018 £14.99
ISBN Paperback: e-book:
9780749482008 9780749481995
Extent: Dimensions: Subject:
232 216x138 Business Stories
Description
Author Information
Cyber Wars gives you the dramatic inside stories of some of the world’s biggest cyber attacks. These are the game changing hacks that make organizations around the world tremble and leaders stop and consider just how safe they really are. Charles Arthur provides a gripping account of why each hack happened, what techniques were used, what the consequences were and how they could have been prevented. Cyber attacks are some of the most frightening threats currently facing business leaders and this book provides a deep insight into understanding how they work, how hackers think as well as giving invaluable advice on staying vigilant and avoiding the security mistakes and oversights that can lead to downfall. No organization is safe but by understanding the context within which we now live and what the hacks of the future might look like, you can minimize the threat.
Charles Arthur is a freelance journalist, and author of Digital Wars: Apple, Google, Microsoft and the Battle for the Internet, published by Kogan Page. From 2005-2014 he was technology editor at The Guardian newspaper, where he worked on coverage of scores of stories including Wikileaks, Anonymous, and LulzSec. Previously he was science and technology editor at The Independent, and before that worked at New Scientist, Business Magazine and Computer Weekly.
In Cyber Wars, you will learn how hackers in a TK Maxx parking lot managed to steal 94m credit card details costing the organization $1bn; how a 17 year old leaked the data of 157,000 TalkTalk customers causing a reputational disaster; how Anonymous destroyed security firm HBGary’s reputation due to a feud with its CEO; how Mirai can infect companies’ Internet of Things devices and let hackers control them; how a sophisticated malware attack on Sony caused corporate embarrassment and company-wide shut down; and how a phishing attack on Clinton Campaign Chairman John Podesta’s email affected the outcome of the 2016 US election.
Table of Contents 1 2
Introduction Sony – Systems Wiped, Internal Documents Leaked and Network Completely Shut Down by “The Guardians of Peace” 3 TalkTalk – 157,000 Customer Details Stolen by a Hacker 4 John Podesta – Gmail Account Hacked and Emails Sent to Wikileaks 5 Mirai – The DDOS Hack that Revealed the Vulnerability of Internet of Things Devices 6 HBGary – The Security Company Brought Down by Anonymous 7 TK Maxx – 94m Credit Card Details Stolen 8 Ransomware – Using Cryptography as a Weapon to Hold Your Data Hostage 9 Conclusion
Related Titles Digital Wars 9780749472030 £14.99
Too Fast to Think 9780749478865 £14.99
Powerhouse 9780749478315 £14.99
Entrepreneurship
31
Digital Darwinism
This book
Survival of the Fittest in the Age of Business Disruption
<< Is written by Tom Goodwin, the
prominent digital expert, industry provacateur, thought leader, international speaker and writer for the New York Times, Economist, Guardian and TechCrunch who has been named as a must follow by Fast Company, LinkedIn and Business Insider
Edition 1 Date: Price:
03/04/2018 £14.99
ISBN Paperback: e-book:
9780749482282 9780749482299
Extent: Dimensions: Subject:
232 234x156 Innovation
<< Gives business leaders practical
transformation strategies for their business as well as original case studies and a fascinating, readable account of how the world is changing in the post-digital age and why
<< Proves why incremental digital
change doesn’t work and explains how to transform organizations to compete with game-changing digital-first giants and be resilient against future, currently inconceivable, disruptors
Author Information
Description
Tom Goodwin is the Executive Vice President and Head of Innovation at Zenith Media USA. He has been voted a top 10 voice in Marketing by LinkedIn, one of 30 people to follow on Twitter by Business Insider, and a “must follow” by Fast Company. An industry provocateur and commentator on the future of marketing and business, he is a columnist for TechCrunch and Forbes and frequent contributor to The Guardian, GQ, Ad Age, Wired, Ad Week, Inc, MediaPost & Digiday.
Digital Darwinism takes an exhilarating look at disruptive thinking to inspire those who want to be the best at digital transformation. Change across business is accelerating, but the lifespan of companies is decreasing. Life is more unpredictable than ever and leaders are facing a growing abundance of decisions to make, data to process and technology that threatens to disrupt even the most established business models. These are the forces that could destroy your company but, with the right strategy in place, they could also help you transform it into a market leader. Digital Darwinism is a guiding hand through the turbulence of this moment, offering practical strategies as well as an ambitious call-to-action that lights a fire underneath complacency and inspires creative change. In this book, Tom Goodwin shines a light into the future by exploring technology, society and the lessons of the past so that you can understand how to adapt, what to embrace and what to ignore. Goodwin proves how every assumption the business world has previously made about “digital” is wrong in order to revolutionize your mindset: incremental change isn’t good enough, adding technology at the edges won’t work and digital isn’t a thing - it’s everything. If you want your organization to succeed in the post-digital age, you need to be enlightened by Digital Darwinism.
Table of Contents 1
How we Misunderstand the Arrival of Technology and How we can Understand it Better 2 Paradigm Leaps and Evolutionary Funnels 3 A New Context for Innovation in the Era of Peak Complexity 4 A New Mindset for the Post Digital Age 5 The Fourth Economic Revolution 6 The Future of Learning, Retail, Money, Media, Trust, Mobility and Regulation 7 Re-Imagining Your Business for Tomorrow 8 A Mindset for Transformation
Related Titles Digital Wars 9780749472030 £14.99
When Digital Becomes Human 9780749473235 £19.99
Too Fast to Think 9780749478865 £14.99
32
Entrepreneurship
This book
<< Illustrates the ground-breaking
agile thinking methodology and unpicks how leaders adapt and react to a fast-changing business world
<< Contains diverse and international case studies that include the British Fashion Council, RB, Standard Chartered and Three << Deals with crucial agile capabilities
for leaders and businesses which have been shown to have a direct positive effect on organisational learning, innovation, resilience, speed to market and ultimately the bottom line
The Agile Leader How to Create an Agile Business Through Moments of Choice Edition 1 Date: Price:
03/06/2018 £14.99
ISBN Paperback: e-book:
9780749482732 9780749482749
Extent: Dimensions: Subject:
248 234x156 Leadership
Description
Author Information
The Agile Leader exposes how leaders can safely guide their teams to organisational stability and prosperity through agile leadership and building an agile culture. With the rise of political unrest, protectionism and economic uncertainties, business leaders have to assess, react and implement strategies rapidly and with enough responsiveness to re-calibrate their efforts should circumstance change. When presented with key moments of choice, agility allows them to move quickly and responsively and offers some coping strategies for this unprecedented rate of change. By adopting agile ways of working which focus on facilitating mental agility, ruthlessly prioritising, devolving decision making and investing in customer research, leaders can allow organisational learning and drive innovation thus enabling their teams to flourish in this new uncertain world.
Dr Simon Hayward is the founder and CEO of Cirrus, a leading provider of leadership development and change programmes to large organisations. He has a wealth of strategic leadership experience gained over 30 years in consulting with clients that include BT, HSBC, Marks and Spencer, Standard Chartered Bank and Three. He has been featured in the Financial Times, Management Today, Forbes, the Sunday Times, the Guardian, Fast Company, BBC Radio 4 and Sky News.
With globally diverse and exciting case studies from top businesses including the British Fashion Council, RB, Standard Chartered and Three, Dr Simon Hayward distils years of leadership research and consultancy work into an actionable agile leadership programme which will deliver results for your business. The Agile Leader is an invaluable book for leaders looking to adapt and continuously evolve to match a complex business world.
Table of Contents
Related Titles
1 2 3 4 5 6 7 8 9 10
Communicate to Inspire 9780749468149 £19.99
Why Agility is Key for Leaders Now Overview of How to Build an Agile Business Agile Ways of Working Being an Agile Leader Ruthless Prioritisation Leading Innovation Devolving Decision Making Continuously Improving Learning from Customers and Competitors Making It Stick - How to Take People With You on the Journey
The Mindset of Success 9780749473112 £14.99
The Leadership Skills Handbook 9780749471569 £14.99
Business, Finance, Risk, Information Management
33
International Finance
This book
<< Includes a highly accessible,
engaging introduction to what can sometimes be a difficult, technical subject
For Non-Financial Managers
<< Draws on examples from practice
Edition 1
from around the world to offer a truly global approach
Date: Price:
03/01/2018 £34.99
ISBN Paperback: e-book:
9780749480011 9780749480028
Extent: Dimensions: Subject:
288 234x156 Accounting & Finance
<< Offers an up-to-date approach to the subject post global financial crisis
Author Information
Description
Dora Hancock has over 30 years’ teaching experience at universities in the UK including Birmingham City University and Leeds Beckett University. Recently, her teaching has focused solely on finance, including international, corporate and investment finance on undergraduate, postgraduate and professional courses. She has taught UK and international students. The author is passionate about teaching and writing materials for students and lecturers to use.
International Finance offers a clear and accessible introduction to the fundamental principles and practice of international finance in today’s world, from the international financial environment and exchange rates, to financing multinational companies and international investment. The theory and techniques are presented with the non-financial manager in mind, and the theoretical material is supplemented by case studies and a discussion of the appropriateness of the various techniques and principles to solve practical problems. This book draws from examples and practice around the world, helping students of international corporate finance, particularly non-specialist finance students, understand the complexities of modern Europe and comparative systems of finance globally.
34
Business, Finance, Risk, Information Management
International Finance is essential reading for anyone studying international finance or needing an up-to-date, engaging resource to help them navigate the complicated and everchanging global financial world. Key theories and terms are explained and defined, avoiding unnecessary jargon and acknowledging that many readers are coming to the subject with little or no prior knowledge of corporate finance at all.
Table of Contents
Related Titles
1 The International Financial Environment 1.1 The Rise of the Multinational and the International Monetary System 1.2 The Institutions and Participants that Make Up the Global Financial System 1.3 The History of Exchange Rates, the IMF and the World Bank 1.4 The Euro and the Global Financial Environment 2 Exchange Rates 2.1 Exchange Rate Regimes 2.2 Parity Conditions and Forecasting Exchange Rates 2.3 Currency Markets 2.4 Measuring and Managing Exchange Risk 3 Financing the International Company 3.1 Financing International Trade 3.2 Long Term Sources of Finance 3.3 International Cash Management 4 International Investment 4.1 Investing Directly in Foreign Enterprises 4.2 International Investment Appraisal 4.3 Country Risk Analysis 4.4 Long–Term Financing 4.5 Capital Structure
Accounting and Finance for Managers 9780749469139 £34.99
The Handbook of International Trade and Finance 9780749475987 £39.99
Financial Management for NonFinancial Managers 9780749464677 £24.99
This book
<< Explores what senior managers can do to make better strategic decisions in a business environment of uncertainty, ambiguity and confusion
<< Shows how to test, evaluate and
refine strategic interventions before cascading throughout the whole organization
<< Provides guidance on how to
combat decision-making bias and organizational inertia
Strategic Decision Making A Discovery-led Approach to Critical Choices in Turbulent Times Edition 1 Date: Price:
03/01/2018 £29.99
ISBN Paperback: e-book:
9780749472603 9780749472610
Extent: Dimensions: Subject:
240 234x156 Strategy
Description
Author Information
Making strategic decisions is a fundamental skill for leaders and managers. However, in a business environment that is in a constant state of change, making strategic decisions has never been more difficult. Strategic Decision Making addresses this challenge by providing a framework that can be used to make sound decisions in an uncertain world. Structured around the core concepts of framing, experimenting and scaling, this book will ensure that efforts are focused where the need is greatest, that interventions are tested, evaluated and revised if necessary and that successful initiatives are effectively rolled out across the business.
Dr Simon Haslam is responsible for the Institute of Directors’ strategy programme design and delivery. He is a Visiting Fellow at Durham University Business School and the module leader for Strategic Management on its global MBA. Through his co-owned consulting firm FMR Research Ltd, he consults to international public, private and third sector organisations.
Packed with real world examples and backed up by academic research, Strategic Decision Making will allow today’s leaders and the leaders of tomorrow to make successful and defensible business choices. It shows how to: avoid decision-making bias; overcome organizational inertia; manage the difficulties of rigid organizational structures and avoid being side tracked by outdated or irrelevant experience. Essential reading for business practitioners and management students alike, this comprehensive guide provides a robust approach to achieving strategic success.
Table of Contents
Related Titles
1 2 3 4 5 6 7 8 9 10 11
Making Sense of Change Management 9780749472580 £34.99
Overview/Summary The External Challenges The Internal Challenges Top-Down Middle-Out Discovery-Led Decision Making Distil Design Diffuse Implications for Organisations Implications for Leaders
Dr Ben Shenoy helps organizations apply behavioural insights to a variety of business issues, through executive education, speaking engagements and applied research. He is a Visiting Fellow at The London School of Economics and a Visiting Professor at the University of Surrey.
Organization Development 9780749470173 £29.99
The Agile Organization 9780749471316 £29.99
Business, Finance, Risk, Information Management
35
Cyber Risk Management
This book
<< Covers recent developments
in cloud computing, hacking, blockchain, cryptography, social engineering, artificial intelligence and the Internet of Things
Practical Strategies to Protect Your Organization from Cyber Threats
<< Includes case studies of real world
Edition 1
cyber crimes, such as the attacks on Tesco Bank and Yahoo
Date: Price:
03/04/2018 £39.99
ISBN Paperback: e-book:
9780749482596 9780749482602
Extent: Dimensions: Subject:
288 234x156 Risk Management
<< Explores the human factors of
cyber security by identifying potential problematic behaviours and issues of trust
Author Information
Description
Professor Richard Benham is a global cyber security adviser and Professor in Residence at the National Cyber Skills Centre. He founded the National MBA in Cyber Security at Coventry University, UK, and continues to lecture at the University of Gloucestershire, UK, Staffordshire University, UK and Coventry Business School, UK. Professor Benham acts as an adviser to several large organizations including government, and is a regular international speaker on the subject of cyber security.
It is estimated that cyber crime costs trillions of dollars globally every year as businesses become increasingly reliant on technology. 87 per cent of FTSE 100 companies have identified cyber as a principal risk (Deloitte 2017), and it is clear that failure to focus on cyber risk can potentially lead to huge financial losses and disruption of operations, as well as reputational damage. Cyber Risk Management offers vital guidance on evaluating threats and effectively implementing and communicating a cyber security strategy. Crucially, human factors in cyber security are also considered, from employee vetting and managing insider threats to theories of behaviour, and staff training to guarding against manipulation. Structured in two parts, the first section looks at technical developments in how businesses use technology, including cloud computing, blockchain, cryptography, artificial intelligence and the Internet of Things. Case studies of real world cyber crimes, such as the attacks on Tesco Bank and Yahoo, help to explore the origin of threats. The second section provides guidance on how to successfully manage an organization’s cyber security, covering risk assessments, financial impact analyses, crisis communications plans, international standards and legal responsibilities. Cyber Risk Management is the indispensable guide for those responsible for assessing cyber risks and creating information security strategies.
Table of Contents 1 Introduction 2 Developments in Cyber Security 2.1 Use of Information in Personal, Business and Government 2.2 Development of Threats to Information 2.3 Reliance upon Technology and Interconnectedness 2.4 Trusting Technology to Process Information 2.5 How to Trust People in Information Processing Technology 2.6 Artificial Intelligence 3 Managing Cyber Risk 3.1 Cyber Security Strategy 3.2 Marketing Cyber Security 3.3 Managing the Organisation Cyber Posture 3.4 Financial Aspects of Cyber Security 3.5 Cyber Behaviour and Managing Insider Threat 3.6 Corporate Reputation and Crisis Communications 3.7 Digital Security Risk and Audit Management 3.8 Network Defence Management 3.9 International Cyber and Digital Law
36
Business, Finance, Risk, Information Management
Related Titles IT Governance 9780749474058 £49.99
Fundamentals of Risk Management 9780749472443 £39.99
Crisis, Issues and Reputation Management 9780749469924 £24.99
<< Is the first book of its kind written
Ethical Data and Information Management
<< Is written by internationally
Concepts, Tools and Methods
This book for information managers and data scientists regarded experts in information governance, data privacy and information ethics
<< Provides a detailed framework
with practical tools and techniques for implementing an ethical information management strategy
Edition 1 Date: Price:
03/05/2018 £39.99
ISBN Paperback: e-book:
9780749482046 9780749482053
Extent: Dimensions: Subject:
304 234x156 Information & Data Management
Description
Author Information
Information and how we manage, process and govern it is becoming increasingly important as organizations ride the wave of the big data revolution. Ethical Data and Information Management offers a practical guide for people in organizations who are tasked with implementing information management projects. It sets out, in a clear and structured way, the fundamentals of ethics, and provides practical and pragmatic methods for organizations to embed ethical principles and practices into their management and governance of information.
Katherine O’Keefe is a Data Governance and Data Protection Consultant and Trainer at Castlebridge Associates, Dublin. She also delivers Data Ethics training for the Data Protection Certificate Data Round Table for the Law Society of Ireland.
Written by global experts in the field, Ethical Data and Information Management is an important book addressing a topic high on the information management agenda. Key coverage includes how to build ethical checks and balances into data governance decision making; using quality management methods to assess and evaluate the ethical nature of processing during design; change methods to communicate ethical values; how to avoid common problems that affect ethical action; and how to make the business case for ethical behaviours.
Daragh O’Brien is a Data Governance, Data Quality and Data Privacy Consultant and Trainer. He is Managing Director and Lead Consultant at Castlebridge Associates. He is also an adjunct faculty member at the Law Society of Ireland Diploma School.
Table of Contents 1 2
Principles and Theory Defining and Explaining What “Ethics” Is, Particularly in the Context of Information Management 3 Providing an Overview of Fundamental Ethical Framework Ethics and the Data Management Body of Knowledge 4 Information Ethics, Data Privacy and Analytics – Concepts and Thought Experiments 5 Information Ethics and Artificial Intelligence – Concepts and Thought Experiments; Ethics and Culture – How the Stories We Tell Can Shape Our Ethical Views and Vice Versa 6 Everything is Outcomes – Mapping Ethics to an Information Management 7 Framework of Outcomes and Accountabilities 8 Practices and Methods 9 Introducing E2IM Concepts - How We Can Reuse Existing Best Practices From an Ethical Perspective 10 Ethics and Data Governance – How to Build Ethical Checks and Balances into Data Governance Decision Making 11 Ethical Impact Assessments – How to Use Quality Management Methods to Assess and Evaluate the Ethical Nature of Processing During Design
12 Using Change Management Methods to Communicate Ethical Values 13 Ethical Cul-de-Sacs – How to Avoid Common Problems that Affect Ethical Action 14 Making the Business Case for Ethical Behaviours
Related Titles IT Governance 9780749474058 £49.99
The Risk Management Handbook 9780749478827 £39.99
Business, Finance, Risk, Information Management
37
Anti-Money Laundering
This book
<< Addresses the needs of the non-
specialist compliance professional from a range of industries, backgrounds and experience
A Practical Guide to Reducing Organizational Risk
<< Outlines the different elements
of anti-money laundering (AML) practice to support compliance professionals at any stage of their career to put effective controls in place in their own organisations
Edition 1 Date: Price: ISBN Paperback: e-book: Extent: Dimensions: Subject:
03/05/2018 £34.99
<< Presents readers with the global
oversight needed to align activity to a cohesive plan, sharing case studies and examples of good and bad practice from around the world
9780749481896 9780749481902 200 234x156 Compliance and Regulation
Author Information
Description
Rose Chapman is as Global Head of Compliance for a leading travel commerce platform and solutions provider. With over 20 years of experience working in compliance and ethics in global organizations, she is accustomed to the demands and challenges faced by business professionals and compliance teams working in fast-moving, culturally diverse and dynamic environments. She is a lecturer and training manual writer/ reviewer for the ICA in Post Graduate Diplomas and Certificates in Compliance, a member of the Institute of Money Laundering Prevention Officers Committee, UK, and a recognised speaker and expert voice on anti-money laundering.
It is estimated that between 2 and 5 per cent of global GDP (over $3 trillion) is laundered by criminals around the world every year. Once thought to be a problem which only affected banks and the financial services sector, high profile cases, such as the recent leak of the Panama Papers in 2016, have thrust the issue into the public arena, and governments around the world are being forced to put robust systems and controls in place. Anti-Money Laundering offers a cost-effective self-development tool for the busy compliance professional eager to progress their career and in need of an accessible, practical and jargon-free introduction to anti-money laundering (AML). Anti-Money Laundering offers a practical guide to navigate the maze of requirements needed to counter money laundering in an organization. This book separates the different elements of AML practice, featuring a range of case studies and scenarios highlighting issues and best practices around the world. The text demonstrates that it is by foresight and methodology that AML can be mitigated, and provides clarity on complex points to better enable readers to gain the expertise they need to achieve success in practice.
Table of Contents
Related Titles
1
The Risk Management Handbook 9780749478827 £39.99
Reaction – The Rise of AML and Anti-Terrorist Financing Activity 2 Over-Reaction – When What We Know Does Not Inform Us Well 3 Entering Global Markets – Why Transparency is King 4 Suspicious Activity Reporting 5 Weak or Strong Regulators – Which are Best? 6 Evidencing Activities 7 Applying the Brakes at Key Moments – Placement, Layering and Integration 8 Cross-Border Financial Intelligence Unit Activity
The Handbook of International Trade and Finance 9780749475987 £39.99
IT Governance 9780749474058 £49.99
38
Business, Finance, Risk, Information Management
This book
<< Highlights the added value to
organizations of incorporating triple P (People, Planet and Profits) considerations into investment decisions
Responsible Business Evaluating Investment Decisions to Benefit People, the Planet and Profits
<< Features case studies from private
and public sector, not-for-profit and social enterprise organizations who have benefited from this approach including the Ellen MacArthur Foundation
<< Includes access to a ready-made business simulator tool for evaluating investment decisions
Edition 1 Date: Price:
03/06/2018 ÂŁ29.99
ISBN Paperback: e-book:
9780749480608 9780749480615
Extent: Dimensions: Subject:
288 234x156 Strategy
Description
Author Information
Until recently, profit has been the driving force for most business decisions. However, business leaders must now look more widely at their actions to assess the impact of these on people both inside and outside the organization as well as the environment. Responsible Business provides a seven step framework that eliminates internal bias and can be used to make decisions that increase profits, benefit staff and protect the environment as a whole. This means that personal values, ethics and morals can be aligned with business goals and overall company strategy.
Annemieke Roobeek is Professor of Strategy and Transformation Management at Nyenrode Business Universiteit (Netherlands). She was previously Professor of Technology and Economics at Nyenrode and Professor of Complex Issues in strategy and policy at the University of Amsterdam.
Responsible Business will enable business leaders to answer questions including what values should be attached to financial and non-financial aspects of business decisions? How can these values be translated into concrete manageable actions? and which decisions best suit the strategic goals of the organization? Readers will have access to the business simulator tool which removes the complexity, ambiguity and stress of business decisions to allow leaders to manage the competing priorities in their organization and confidently make the best investment decisions for their business. With diverse case studies from organizations who have benefited from this approach, this book is essential reading for everyone needing to evaluate their investment decisions.
Jacques de Swart is Professor of Applied Mathematics at Nyenrode Business University and partner within PwC, where he is responsible for the Data Analytics Group. Myrthe van der Plas has a background in communication, financial risk management and econometrics. She teaches courses in statistics and strategic decision making at Nyenrode Business University and New Business School Amsterdam.
Table of Contents 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Preface The Strategic Importance of the Business Simulator The Strategic Decision-Making Process Shared Value as a Framework for Shaping the Strategy Innovation as a Catalyst for Responsible Growth Sustainability, Business Models and Decision Making Action Research as a Generator of Financial and Non-Financial Key Outputs Working Towards a Circular Economy Using the Business Simulator Reducing Greenhouse Gas Emissions and Becoming More Energy Efficient Quantifying the Contribution of Sport Creating a Healthy and Productive Working Environment Putting Roof Renovation in a Strategic Context Choosing between Various Waste Collection Systems Attracting Investment at a Social Enterprise
16 Providing Policy Makers with an Objective Decision-Making Process
Related Titles Organization Development 9780749470173 ÂŁ29.99
Green Logistics 9780749471859 ÂŁ39.99
Business, Finance, Risk, Information Management
39
Relationship Management in Banking
This book
<< Supports the Chartered Banker
Institute (CBI)’s Relationship Management in Banking module and helps prepare for assessment
Principles and Practice
<< Uses many practical sector case studies and examples featuring major established banks
Edition 1
<< Online Resources: Includes a
Date: Price:
Chartered Banker Series 03/06/2018 £39.99
ISBN Paperback: e-book:
9780749482831 9780749482848
Extent: Dimensions: Subject:
304 234x156 Accounting & Finance
Series:
glossary, workplace activities, further reading and regulation update sources, along with practice assessment material
Author Information
Description
Steve Goulding worked for a UK Bank for 35 years, the majority of which were spent in Commercial and Corporate, while 25 as Relationship Director. He is now an author, coach and mentor for a number of financial services personnel, and provides management consultancy services for a number of businesses.
Endorsed by the UK’s Chartered Banker Institute as required reading for the Chartered Banker programme, Relationship Management in Banking will support and develop the need to be able to manage key customer relationships. The text will consider the nature of commercial relationships and help the reader synthesise complex factors in order to develop a robust relationship management methodology. It will draw from bona fide case studies and examples that can demonstrate key relationship management concepts as well as bring learning to life and share examples of customers, good and bad, from a range of different sectors.
Richard Abley has operated within the banking industry since 1978, fulfilling a number of customer-facing and leadership roles in Business and Corporate Banking. Simultaneously, he has lectured to many hundreds of bankers seeking to obtain their professional qualifications, and has coauthored several books on banking.
40
Business, Finance, Risk, Information Management
Through case studies and providing online updates to regulations, Relationship Management in Banking will consider how to critically analyze approaches to relationship management used for a variety of banking customer types and examine the impact of legislation, regulation, governance and technology on banking relationship management and customer acquisition and retention.
Table of Contents 1 Introduction 2 Customer 2.1 Retail Banking and Wealth Management 2.2 Business Customers 2.3 Products and Services 2.4 Consumer Protection (Legislation and Regulation) 3 Relationship 3.1 Reputational Risk 3.2 Servicing Customers 3.3 The Role of the Relationship Manager 3.4 Tools and Techniques to Help the Relationship Manager 4 Management 4.1 The Use of Technology in Managing Customer Relationships 4.2 Portfolio Planning and Segmentation 4.3 Strategic Imperatives in Relationship Management 4.4 ’Putting it all Together’ (Live Case Study)
Related Titles Conduct Risk Management 9780749478612 £44.99
The Handbook of International Trade and Finance 9780749475987 £39.99
The Knowledge Manager’s Handbook 9780749475536 £39.99
This book
<< Outlines the seven pillars of
culture success and explains how to build a culture from scratch in a new business or rebuild areas of weakness in an existing company culture
<< Includes interviews with top HR
executives and business leaders including Marshall Goldsmith, David Marquet, Michael Arena, Sheri Conaway and Eric Severson
<< Provides advice on how to tackle
the common pitfalls of developing a company culture including how to secure stakeholder buy-in and how to retain the uniqueness of an organization when developing the culture
The Power of Company Culture How Any Business Can Build a Culture That Improves Productivity, Performance and Profits Edition 1 Date: Price:
03/02/2018 £19.99
ISBN Paperback: e-book:
9780749481957 9780749481964
Extent: Dimensions: Subject:
224 234x156 Leadership
Description
Author Information
Culture is the foundation for success in any organization. It’s no coincidence that the companies with the strongest cultures not only consistently top the leaderboards of best places to work but also have the most engaged workforces, are the most in-demand employers and have the strongest financial performance. The Power of Company Culture debunks the myth that a remarkable company culture is something that a business either has or hasn’t and shows how any company of any size can implement and maintain a world-class culture for business success.
Chris Dyer is the Founder and CEO of PeopleG2, a human capital intelligence company based in California, USA. He is the host of Talent Talk, an Internet radio program on OC Talk Radio, an in-demand speaker on company culture and a frequent contributor to outlets such as Forbes, HR.com, the Society for Human Resource Management (SHRM), HRO Today, HR Executive online and workforce.com.
Structured around the seven pillars of culture success, The Power of Company Culture will show how to develop a company culture that improves productivity, performance, staff retention, company reputation and profits. Packed full of insights from leading practitioners at the forefront of developing outstanding company cultures including Michael Arena, Chief Talent Officer at General Motors and Sheri Conaway, Director of People at Southwest Airlines, this is essential reading for all HR Managers and business leaders who are responsible for building, monitoring and managing culture in their organizations.
Table of Contents
Related Titles
1 Where To Start 1.1 Laying the Foundation for Culture 1.2 What Makes us Tick? 2 The Seven Pillars of Culture Success 2.1 Transparency 2.2 Positivity 2.3 Measurement 2.4 Uniqueness 2.5 Recognition; Listening 2.6 Mistakes 3 Culture in Action 3.1 Making it Happen 3.2 Maintaining Momentum 3.3 Common Pitfalls and Growing Pains
Organization Development 9780749470173 £29.99
Armstrong’s Handbook of Strategic Human Resource Management 9780749463946 £29.99
The Inclusion Imperative 9780749471293 £19.99
Business, Finance, Risk, Information Management
41
The Business Models Handbook
This book
<< Brings together 50 of the most
valuable business models into one reliable resource, including AIDA, Branding Pentagram, Disruptive Innovation Model, Gap Analysis, Porter’s Five Forces, SWOT and many more
Templates, Theory and Case Studies Edition 1
<< Provides a clear explanation of
Date: Price:
03/03/2018 £19.99
ISBN Paperback: e-book:
9780749481872 9780749481889
Extent: Dimensions: Subject:
232 234x156 Strategy
every model’s history, along with relevant theory, real-world case studies and visual graphics
<< Helps readers add structure and
clarity to business problems, and gives them templates they can apply to overcome their own professional challenges
Author Information
Description
Paul Hague is the Managing Director of B2B International Ltd. His books share 30 years of practical experience in running a market research agency. He is a Visiting Fellow at Manchester Metropolitan University and a guest lecturer at Manchester Business School. His books have been translated into Italian, Indonesian, Bulgarian, Polish, Portuguese and Chinese.
Business frameworks are extraordinarily valuable professional tools. They add structure and clarity to business problems, and can help practitioners overcome the everyday challenges they face. The Business Models Handbook brings together the most helpful and widely used templates and frameworks into a single, invaluable resource. Each chapter focuses on an individual business framework, giving an overview of its purpose and details of how it will help an organisation grow and be profitable. Each model is supported by a real world case study, and enhanced by a handy visual graphic that the reader can use as a template for their own day-to-day work. Meticulously prepared and researched, The Business Models Handbook covers 50 of the best known and most widely used frameworks, including the Ansoff matrix, Price-Quality-Strategy model, Stage-Gate model, Service Profit chain and many more. Authored by Paul Hague, a leading global market researcher with a background working on over 3,000 different research projects, this is a truly invaluable resource for any student or professional.
Table of Contents 1 2 3 4 5 6 7 8 9 10 11 12
42
Business, Finance, Risk, Information Management
13 14 15 16 17 18 19 20 21 22 23 24 25 26 27
4Ps AIDA Ansoff Matrix Benchmarking Blue Ocean Strategy Boston Consulting Group Matrix Branding Pentagram Customer Journey Maps Customer Lifetime Value Customer Value Proposition Diffusion of Innovation Directional Policy Matrix - Segment Attractiveness Disruptive Innovation Model Edward de Bono’s 6 Hats EFQM Excellence Model Gap Analysis Greiner’s Growth Model Kano Maslow’s Hierarchy McKinsey 7-S PESTLE Porter Competition Strategies Porter’s Five Forces Price Elasticity Price-Quality-Strategy Model Product Lifecycle Serv/Qual
28 29 30 31 32 33
Service Profit Chain SOSTAC MOSAIC Stage-Gate Model SWOT Value Chain Value Equivalence Line
Related Titles The Business Plan Workbook 9780749472832 £24.99
This book
<< Provides a clear unflinching
account of why social media is important for leaders and aspiring leaders and guides them through both how they can use it personally as well as how they can oversee how it is used internally in the organisation
<< Uses globally diverse and relevant case studies of social media savvy CEOs that include Brett Gosper from World Rugby, Jacqueline Gold from Ann Summers and Jack Salzwedel from American Family Insurance
<< Provides readers with a unique
social media CEO health check that audits where they are at, and offers invaluable templates, content plans and pipeline builders
Get Social Social Media Strategy and Tactics for Leaders Edition 1 Date: Price:
03/05/2018 £14.99
ISBN Paperback: e-book:
9780749482558 9780749482565
Extent: Dimensions: Subject:
248 234x156 Leadership
Description
Author Information
Business leaders’ audiences - their customers, competitors and employees alike - live and breathe social media. In our hyperconnected culture, social media is the glue that allows us to stay connected to communities, products and brands. If your customers are on social media, along with your competition, then shouldn’t you be there too? Get Social untangles the social media folklore and gets to the point of how business leaders and aspiring leaders can personally use social media to get real business results. Leaders who use social media platforms right have been shown to be more connected to their customers and employees, they gather major market research advantage by being part of the social conversation and they embody their brand message thus connecting with people on an authentic level.
Michelle Carvill is Founder of Carvill Creative - a social media marketing agency founded in 2002 whose clients include the BBC, Nuffield Health and Norbord. Passionate about the digital future she advises clients on Online Marketing Communication and Social Media Strategies and leads a team delivering practical social media planning and daily management. She also works with different training organisations developing and delivering training courses around social media, digital marketing, content creation, blogging and online business, both in the UK and overseas, for businesses like PwC, LinkedIn, Air Products and the Association of Corporate Counsels.
Get Social guides you through what you need to know about social media, and how it connects to your wider business strategy and the bottom line. Michelle Carvill helps you to identify how you can find your voice through all the different platforms and consistently be the leader you want to be. Along with a social CEO health check, Get Social offers invaluable templates, content plans and profiles of successful social media savvy CEOs. This book will give you all the tools you need to successfully launch yourself in the social conversation and see immediate results for your career and business.
Table of Contents
Related Titles
1 2
The Leadership Skills Handbook 9780749471569 £14.99
The Social Landscape Leading a Business in a Socially Connected World 3 Why a Social CEO/Leader? 4 The Authentic Voice - What’s Your Compelling Content? 5 Strategy - The Social Way 6 Understanding Where You Are Today, Tomorrow and into the Future (Your Personal Social CEO Health Check) 7 The Practicalities 8 The Great Social Media Savvy CEO - More Impressive Examples of How Top Leaders are Social
Communicate to Inspire 9780749468149 £19.99
The Mindset of Success 9780749473112 £14.99
Business, Finance, Risk, Information Management
43
People with Purpose
This book
<< Is the third book from best-selling author Kevin Murray, whose previous works The Language of Leaders and Communicate to Inspire, were both nominated for the CMI Management Book of the Year Awards in 2013 and 2014 respectively
How Great Leaders Use Purpose to Build Thriving Organizations Edition 1
<< Gives readers a glimpse of Date: Price:
03/02/2017 £19.99
ISBN Paperback: e-book:
9780749476953 9780749476960
Extent: Dimensions: Subject:
288 234x156 Leadership
leadership brilliance through exclusive interviews with 30 top CEOs regarding purpose, values and engagement
<< Reveals insights from leaders
of Odeon and UCI Cinemas, Healthcare at Home, Yodel, Monarch Airlines, Moss Bros and Virgin Atlantic
Author Information
Description
Kevin Murray specializes in strategic communications, reputation management and leadership coaching. He has almost 40 years’ experience in communications, including appointments as Director of Communications of British Airways, Director of Corporate Affairs at the UK Atomic Energy Authority, and Chairman of the biggest public relations and communications group in the UK for more than 15 years. He is also author of The Language of Leaders and Communicate to Inspire, both shortlisted for the CMI Management Book of the Year Awards in 2013 and 2014 respectively, and published in multiple languages around the world.
This book is about how great leaders can make purpose the beating heart of their organization and use it to power performance. Leaders who communicate a defined mission, alongside clear and genuine values, allow their employees to feel a sense of purpose in their roles and embody their company’s vision. This inspires engagement, loyalty and higher performance. People with Purpose brings together a wide range of compelling research into how having a clearly defined purpose as part of business strategy is a vital element in business success, longevity and inspired teams.
Rights Sold
People with Purpose shows leaders how to create a valuable framework that integrates purpose, values and goals on a single page in order to articulate their organization’s unique vision to employees and stakeholders. Kevin Murray interviews top CEOs who have used purpose to transform performance, motivate their people, develop organizational resilience and deliver results - often from the very edge of disaster. These leaders share how they have articulated their purpose, their values and their goals. People with Purpose also looks at the work of neuroscientists, brings together the evidence from around the world that proves purpose powers performance, and shows why purpose matters more in a digitally connected and transparent world. More than 30 case studies are explored from exclusive interviews with leaders from a range of organizations, including Odeon and UCI Cinemas, Healthcare at Home, Yodel, Monarch Airlines, Moss Bros and Virgin Atlantic.
Chinese (Simplified), Polish, Turkish
Table of Contents
44
Business, Finance, Risk, Information Management
1 Why Purpose is Central to Performance 1.1 Effective Leadership - It’s All in the Mind 1.2 The Purpose Movement - A Growing Global Conversation 1.3 Purpose and Employee Engagement: Why Giving Employees a Greater Sense of Purpose is Every Leader’s Job 1.4 How Purpose Powers Better Results… and the Leadership Behaviours That Do Most to Unlock Discretionary Effort From Employees 1.5 The Value of Values - How Culture Contributes to a Sense of Purpose and to Better Results 1.6 Measuring the Value of Purpose - Meeting the Needs of Customers and, In So Doing, Creating Long-Term Value For All Stakeholders 2 People With Purpose - How Leaders Use Purpose in Their Own Organizations 2.1 From Surviving to Thriving - The Importance of a Long-Term Vision 2.2 Authentic Purpose - Start With the Customer to Truly Engage With People Inside and Outside Your Organization
2.3 Culture is Your Competitive Edge - How Leaders Align Purpose and Values to Create Winning Teams 2.4 A Framework For Success - How Leaders Create Alignment By Putting Purpose, Values, Vision and Goals on a Single Page 2.5 Purposeful Conversations - How Leaders Embed Their Vision and Values and Align Their Organizations 3 Leading With Purpose - What You Need to Do 3.1 Define Your Own Purpose - You Can’t Inspire Your Team If You Are Not Inspired Yourself 3.2 The Purpose Framework - How to Create the Tool That Gives Everyone in Your Team a Sense of Purpose
This book
<< Considers Islamic banking and
finance as a multi-level service system, an approach which will enable students and professionals of Islamic finance to gain a more in-depth, holistic understanding of how the system functions
<< Offers four cutting edge, in
depth case studies that clearly demonstrate how the system operates in different types of financial systems
<< Is written by Karim Ullah, a
key player in Islamic finance in Pakistan, having played a major role in setting up the Centre for Excellence in Islamic Finance there
Understanding Islamic Financial Services Theory and Practice Edition 1 Date: Price:
03/04/2017 £39.99
ISBN Paperback: e-book:
9780749480516 9780749480523
Extent: Dimensions: Subject:
232 234x156 International Business
Description
Author Information
Understanding Islamic Financial Services offers fresh insights on the Islamic financial system. The importance of this system cannot be underestimated. Experts expect that it is likely to sustain double digit growth globally over the next few years, and demand for professionals in the area has never been higher, both in the UK and around the world.
Karim Ullah is Assistant Professor and Islamic Financial Services Co-ordinator, Centre for Excellence in Islamic Finance at the Institute of Management Sciences. He has taught extensively in the areas of Islamic banking and finance, business finance and managerial finance, amongst others.
While other texts on the subject look at the basic concepts, principles, contracts and financial products used in Islamic banking and finance, Understanding Islamic Financial Services goes one step further and provides a new context, identifying four levels on which the Islamic Financial system operates: product level, institution level, market level and inter-market level. It considers Islamic banking and finance as a multi-level service system, an approach which will enable students and professionals of Islamic finance to gain a more in-depth, holistic understanding of how the system functions.
Wafi Al-Karaghouli is Senior Lecturer in Operations and Project Management, Brunel University. He has extensive experience within multinational companies and Higher Education.
Understanding Islamic Financial Services covers contemporary developments in service science (e.g. service theories, service visualization tools and service co-creation concepts) and implications for the development and sustainability of Islamic financial services. Examples from practice enliven the text and allow the reader to relate the theories and principles discussed to current practice.
Table of Contents
Related Titles
1
The Handbook of International Trade and Finance 9780749469542 £39.99
History and Development of the Islamic Financial System 2 Islamic Law (Shariah), Economics, and Financial System 3 Core Elements of the Islamic Financial System 4 Multi-Level Islamic Financial System 5 Product Level Development of Islamic Financial System 6 Institution Level Development of Islamic Finance 7 Market Level Development of Islamic Financial System 8 Inter-Markets (Ecosystem) Level Development of Islamic Financial System; Adaptability and Sustainability of Islamic Financial System
How the Stock Market Works 9780749472382 £12.99
High Impact Fee Negotiation and Management for Professionals 9780749467692 £39.99
Business, Finance, Risk, Information Management
45
Essential Leadership
This book
<< Contains all the essential and
emerging theories and models of leadership to give students and practitioners a solid and rigorous academic underpinning to their leadership development
Develop Your Leadership Qualities Through Theory and Practice Edition 1
<< Combines this theory with practical
On ine resources
Date: Price:
03/02/2017 £39.99
ISBN Paperback: e-book:
9780749477400 9780749477417
Extent: Dimensions: Subject:
400 234x156 Leadership
guidance based on research in the field and case studies, allowing students and practitioners to unite academic background with real-life situations in order to strengthen themselves as leaders
<< Online Resources: Through
self-assessment tools and reflective exercises, students and practitioners are given the means to discover their personal leadership style, their strengths and weaknesses, as well as how they can adapt and improve to become better leaders
Author Information
Description
Esther Cameron has been experimenting with approaches to leadership and change for 25 years. She is a founding Director of Integral Change Consulting Ltd and was previously a lecturer for the University of Bristol. Together with Mike Green, she is co-author of Making Sense of Change Management (also published by Kogan Page).
Essential Leadership is a practical, accessible book that tackles theory and practice in an integrated and stimulating way. You are encouraged to engage with a wide range of leadership theories and frameworks as well as rate your own leadership skills and qualities, make realistic self-development plans and start to experiment with new or different approaches. Rather than offering one best way forward or becoming overly theoretical, this book is a pragmatic resource for new and experienced leaders looking to navigate the leadership literature and start to fully realize their own leadership potential.
Mike Green is Director of Transitional Space Ltd, and a Visiting Fellow at Henley Business School where he tutors and coaches in Leadership and Change. Mike also delivers bespoke and accredited learning programmes in Change Management to managers and change agents globally.
Supported by exercises, practical examples, rigorous self-assessments, advice and suggestions, Essential Leadership offers an important guide for those currently working, or planning to work, in a 21st century business environment with all its complexity and uncertainty. It provides an overarching framework of five essential leadership qualities that can be refined and combined as leaders grow, allowing them to be particularly responsive to the business context. The book allows readers to discover and develop their own leadership qualities, and master them through understanding, experimentation, feedback and reflection. Cuttingedge research into Millennial Leadership is also included, as are sections on developing your leadership maturity throughout life, and how leadership culture forms and changes.
Table of Contents
46
Business, Finance, Risk, Information Management
1 Leadership Frameworks and Research 1.1 Leadership Traits and Characteristics 1.2 Contingency Theories 1.3 Situational Leadership 1.4 Psychodynamics, Power and the Shadow 1.5 Transformational and Transactional Leadership 1.6 Strategic and Innovation Leadership 1.7 Change Leadership 1.8 Leadership Responsibility and Values 1.9 Leading across Organizations and Networks 1.10 Leadership Health – Mind, Body and Spirit 2 Learning to Lead in Practice 2.1 What Does 21st-century Leadership Require? 2.2 How do Leaders Learn? 2.3 Levels of Leadership Maturity 3 You and Your Development 3.1 Taking Stock and Self-Rating 3.2 Clarifying your Goals and Intended Outcomes 4 Developing and Using the Five Qualities 4.1 The Tenacious Implementer Quality 4.2 The Measured Connector Quality 4.3 The Visionary Motivator Quality 4.4 The Thoughtful Architect Quality 4.5 The Edgy Catalyser Quality
5 Leadership and Organizations 5.1 Defining Leadership Culture 5.2 Changing Leadership Culture; The Implications of Millennial Leadership
Related Titles Making Sense of Change Management 9780749472580 £34.99
The Mindset of Success 9780749473112 £14.99
This book
<< Offers an understanding of the
skills needed to deliver an effective and robust data strategy
<< Explains how your data (big and little) generates business value
<< Evaluates how to turn your data
Data Strategy How to Profit from a World of Big Data, Analytics and the Internet of Things Edition 1
On ine resources
into useable insights, actions and profit
Date: Price:
03/04/2017 £19.99
ISBN Paperback: e-book:
9780749479855 9780749479862
Extent: Dimensions: Subject:
200 234x156 Information & Data Management
Description
Author Information
Less than 0.5 per cent of all data is currently analyzed and used. However, business leaders and managers cannot afford to be unconcerned or sceptical about data. Data is revolutionizing the way we work and it is the companies that view data as a strategic asset that will survive and thrive. Bernard Marr’s Data Strategy is a must-have guide to creating a robust data strategy. Explaining how to identify your strategic data needs, what methods to use to collect the data and, most importantly, how to translate your data into organizational insights for improved business decision-making and performance, this is essential reading for anyone aiming to leverage the value of their business data and gain competitive advantage.
Bernard Marr is a bestselling author, keynote speaker, strategic performance consultant, and analytics, KPI & Big Data guru. He has worked with and advised many of the world’s best-known organisations including Accenture, Astra Zeneca, Bank of England, Barclays, BP, DHL, Fujitsu, Gartner, HSBC, Mars, Ministry of Defence, Microsoft, Oracle, The Home Office, NHS, Orange, Tetley, T-Mobile, Toyota, Royal Air Force, SAP and Shell, among many others on their business and data strategies. He writes on the topic of data and analytics for various publications including Forbes, HuffPost and LinkedIn Pulse.
Packed with case studies and real-world examples, advice on how to build data competencies in an organization and crucial coverage of how to ensure your data doesn’t become a liability, Data Strategy will equip any organization with the tools and strategies it needs to profit from big data, analytics and the Internet of Things.
Table of Contents
Related Titles
1 2 3 4
IT Governance 9780749474058 £49.99
Why Every Business is Now a Data Business Deciding Your Strategic Data Needs Using Data to Improve your Business Decisions Using Data to Improve your Business Operations 5 Monetizing your Data 6 Sourcing and Collecting Data 7 Turning Data into Insights 8 Creating the Technology and Data Infrastructure 9 Building Data Competencies in Your Organisation 10 Ensuring Your Data Doesn’t Become a Liability: Data Governance 11 Executing and Revisiting your Data Strategy
Rights Sold Chinese (Simplified), Russian, Turkish
Data-driven Organization Design 9780749474416 £34.99
Fundamentals of Risk Management 9780749472443 £39.99
Business, Finance, Risk, Information Management
47
Disruptive Technologies
This book
<< Gives business executives the tools and knowledge to decide how best to use emerging and rapidly changing technologies
Understand, Evaluate, Respond
<< Offers a quick-to-master framework
Edition 1 Date: Price:
03/05/2017 £19.99
ISBN Paperback: e-book:
9780749477288 9780749477295
Extent: Dimensions: Subject:
216 234x156 Strategy
to assess the potential of an emerging technology and create a strategic response
<< Provides a full decision-making
toolkit including questions and exercises to evaluate technologies and choose the best response
Author Information
Description
Paul Armstrong, currently running his own private emerging technology advisory HERE/ FORTH, is an experienced social media and technologies strategist. He started his career with Myspace, Sony and Activision in the United States before returning to the UK to join Global media agency, Mindshare, to head up their social technologies team.
Disruptive Technologies outlines the steps businesses can take to engage with emerging technologies today in order to serve the consumer of tomorrow. This book offers the knowledge and tools to engage confidently with emerging technologies for better business. This highly practical book offers organizations a distinct response to emerging technologies including Blockchain (Bitcoin), artificial intelligence, graphene and nanotechnology (among others) and other external factors (such as the sharing economy, mobile penetration, millennial workforce, ageing populations) that impact on their business, client service and product model.
He is an in-demand speaker on emerging technologies, social technologies and strategy and regularly advises brands like Coca-Cola, Experian, Sony Music, P&G, PwC and several technology start-ups. He writes a column for Forbes and also advises the UK Government on digital strategy.
Disruptive Technologies provides a clear roadmap to assess, respond to and problem-solve: what are the upcoming changes in technology, roughly when to respond, and what’s the best response? By using a quick-to-master evaluation and decision-making framework - structured around the key dimensions of Technology, Behaviour and Data (TBD).
Rights Sold
Emerging technologies guru Paul Armstrong offers a clear guide to the key disruptive technologies and a toolbox of frameworks, checklists, and activities to evaluate their possibilities. Disruptive Technologies enables forecasting of potential scenarios, implementation of plans, alternative strategies and the ability to handle change more effectively within an organization. The essential tool for all professionals who need to get to grips with emerging technologies fast and strategically.
Chinese (Simplified), Korean
Table of Contents 1 2 3 4 5 6 7 8 9 10 11 12
Introduction Emerging Technologies Disruptive and Emerging Technology – The Brutal Truth The Forecasting Fallacy The TBD Framework – An Introduction Complex TBD How to Get Sign-Off Open Business and Innovation What to Look Out For Dis-Innovation Disruption and the Millennial Generation The Future of TBD and Disruptive Technologies
Related Titles When Digital Becomes Human 9780749473235 £19.99
IT Governance 9780749474058 £49.99
Building a Culture of Innovation 9780749474478 £29.99
48
Business, Finance, Risk, Information Management
<< Explains successful risk
Fundamentals of Risk Management
<< Includes regulatory developments
Understanding, evaluating and implementing effective risk management
This book management to both students and practitioners; practical, assured and comprehensive affecting risks to reputation, the business model and strategy, along with improvements in risk management documentation and statutory risk reporting for assurance and reporting purposes
<< Includes developments in
enterprise risk management (ERM), loss control and the value of insurance as a risk management method
Published in association with the Institute of Risk Management
Edition 4 Date: Price:
03/01/2017 £39.99
ISBN Paperback: e-book:
9780749479619 9780749479626
Extent: Dimensions: Subject:
488 240x170 Risk Management
Description
Author Information
Fundamentals of Risk Management, now in its fourth edition, is a comprehensive introduction to commercial and business risk for students and a broad range of risk professionals. Providing extensive coverage of the core frameworks of business continuity planning, enterprise risk management and project risk management, this is the definitive guide to dealing with the different types of risk an organization faces. With relevant international case examples from both the private and public sectors, this revised edition of Fundamentals of Risk Management is completely aligned to ISO 31000 and provides a full analysis of changes in contemporary risk areas including supply chain, cyber risk, risk culture and improvements in risk management documentation and statutory risk reporting.
Paul Hopkin is Technical Director at the Institute of Risk Management, having held the same role at the Association of Insurance and Risk Managers (AIRMIC) for nine years. He was previously Director of Risk Management for The Rank Group Plc and prior to that Head of Risk Management at the BBC. He is a Fellow of The Institute of Risk Management.
This new edition of Fundamentals of Risk Management has been fully updated to reflect the development of risk management standards and practice, in particular business continuity standards, regulatory developments, risks to reputation and the business model, changes in enterprise risk management (ERM), loss control and the value of insurance as a risk management method. Also including a thorough overview of the international risk management standards and frameworks, strategy and policy, this book is the definitive professional text for risk managers.
The Institute of Risk Management (IRM) is the world’s leading professional body for risk management. It is an independent, not-forprofit organization that champions excellence in managing risk to improve organizational performance.
Rights Sold
Table of Contents 1 2 3 4 5 6 7 8
Introduction to Risk Management Approaches to Risk Management Risk Assessment Risk Response Risk Strategy Risk Culture Risk Governance Risk Assurance
Related Titles
Chinese (Simplified)
Fundamentals of Risk Management 9780749472443 £39.99
Risk Issues and Crisis Management in Public Relations 9780749451073 £19.99 IT Governance 9780749474058 £49.99
Business, Finance, Risk, Information Management
49
Radical Business Model Transformation
This book
<< Explains why making small
innovations is not a business model gamechanger - businesses need to consider more radical transformations
Gaining the Competitive Edge in a Disruptive World
<< Sets out the options facing
companies looking to reassess their business model
Edition 1
<< Provides practical insights of
Date: Price:
03/01/2017 £29.99
ISBN Paperback: e-book:
9780749480455 9780749480462
Extent: Dimensions: Subject:
280 234x156 Strategy
organizations that have made a radical shift including: Daimler, SAP, Xerox, Atlas Copco, Infosys and Netflix
Author Information
Description
Dr Carsten Linz is an entrepreneurial leader and business transformation expert with 20 years’ experience. He has successfully started and developed several new businesses and is currently Business Development Officer at SAP SE.
Many companies are relying on a business model that is fundamentally suited to a different era. Now, organizations are under pressure from new trends such as digitization and servitization. Trying to adapt to a new environment, they risk relying on improvements that only scratch the surface of developing a radically different value proposition. Based on rigorous research into companies that have successfully and radically redesigned their business models, Radical Business Model Transformation shows why they made the leap, what they had to do to achieve it and how it has transformed the potential for their organizations.
Prof. Dr. Günter Müller-Stewens is Professor of Strategic Management and Director of the Institute of Management at the University of St. Gallen. His main research interest is corporate strategy. Prof. Dr. Alexander Zimmermann is an Assistant Professor of Organization and Strategic Management and the Project Manager for the Center for Organizational Excellence (CORE) at the University of St. Gallen.
This book is a step-by-step guide for leaders who want to seize the opportunity of new business models and gain a competitive advantage. It explains how to assess the status quo, identify the value of future business models and develop a transformation path. It also provides advice on how to involve both the leadership team and all other employees in order to implement successful business model transformation. Illustrative case studies of organizations that have crossed the line to a more transformative business range from exponential-growth companies like Netflix and global players like Xerox, SAP and Daimler to mid-sized hidden champions like Knorr-Bremse and LEGIC. Radical Business Model Transformation is essential reading for business leaders, transformation experts and MBA students interested in ensuring that their business model is future-proof and can withstand the new proliferation of innovations that are set to transform the business landscape.
Table of Contents 1 1.1 1.2 1.3 2 2.1 2.2 2.3 3 3.1 3.2
50
Business, Finance, Risk, Information Management
3.3
Why Business Models Need To Radically Shift Taking Consequences From Digitization And Servitization Assessing Your Current Business Model Moving From Small Tweaks To Radical Shifts How To Lead A Radical Shift Of Your Business Model Shifting The Level Of Inclusiveness Shifting The Level Of Customization Sequenzing Multiple Radical Shifts Learning From Successful Transformational Organizations Case Studies Of Companies Shifting Radically The Level Of Inclusiveness Case Studies Of Companies Shifting Radically The Level Of Customization Case Studies Of Companies That Sequence Multiple Radical Shifts
4 How To Move Forward 4.1 Mastering The Transformational Leadership Challenge 4.2 Navigating With The Business Model Transformation Manual
Related Titles Business Analysis and Leadership 9780749468620 £24.99
HR, L&D, Coaching & CIPD Innovation and Best Practice in Change Management Coaching Employee Engagement Employment Law & Relations Human Resource Management Learning & Development Organization Development Performance Management Project Management Recruitment Reward Management Talent Management
www.koganpage.com
51
Featured Titles
NEW BOOK
Strategic Workforce Planning Developing Optimized Talent Strategies for Future Growth Ross Sparkman Feb 2018 9780749482015 Page 53
NEW BOOK
Data-Driven HR
How to Use Analytics and Metrics to Drive Performance NEW BOOK
50 Top Tools for Employee Wellbeing
A Complete Toolkit for Developing Happy, Healthy, Productive and Engaged Employees Debbie Mitchell Mar 2018 9780749482183 Page 55
NEW BOOK
Armstrongâ&#x20AC;&#x2122;s Job Evaluation Handbook
A Guide to Achieving Fairness and Transparency in Pay and Reward
NEW EDITION
Leadership Team Coaching in Practice, 2nd Edition Case Studies on Developing High-Performing Teams Peter Hawkins 9780749482381 Jun 2018 Page 60
52
Bernard Marr Apr 2018 9780749482466 Page 54
Discover our full portfolio of books at www.koganpage.com
Michael Armstrong Apr 2018 9780749482428 Page 57
<< Guides you through defining and
Strategic Workforce Planning
<< Explains the impact of automation,
Developing Optimized Talent Strategies for Future Growth
This book designing the roles and skills needed to meet current and future business objectives artificial intelligence (AI) and machine learning on the global workforce and how to plan for this
<< Ensures readers can analyze buy
versus build workforce strategies and assess which is more appropriate
Edition 1 Date: Price:
03/02/2018 £29.99
ISBN Paperback: e-book:
9780749482015 9780749482022
Extent: Dimensions: Subject:
256 234x156 Human Resources Management
Description
Author Information
Strategic Workforce Planning is a practical guide to effectively assessing, managing and preparing for current and future workforce requirements. It demystifies the often complex and seemingly technical world of strategic workforce planning to explain what it is, why it’s necessary and most importantly, how to do it.
Ross Sparkman is the Head of Strategic Workforce Planning at Facebook in the US, where his key mandate is to create workforce forecasts and develop optimized talent strategies for future growth. Previously, Ross was the Head of Strategic Workforce Planning and Analytics at GE Aviation, the Strategic Workforce Planning Leader at Devon Energy and a senior consultant at Deloitte Consulting where he specialized in human capital strategy and workforce planning and analytics.
Packed full of advice and real-world examples, Strategic Workforce Planning is a playbook for workforce planning from beginning to end. It will enable HR professionals to answer core business questions including how do I analyze future hiring demand? How do I assess what skills will be required in the future? How should I prioritize investments like training and development? How do I assess the supply of talent around the world? How do I identify the business drivers that impact workforce demand? It also covers the impact of artificial intelligence (AI), automation and machine learning on the global workforce and how to deal with these implications. Whether you’re a start-up, small business or a large corporate, this book will show you how to align people strategy with company strategy to ensure your organization maintains its competitive advantage.
Table of Contents
Related Titles
1 2
Armstrong’s Handbook of Strategic Human Resource Management 9780749476823 £34.99
3 4 5 6 7 8 9 10 11 12 13 14 15
What is Strategic Workforce Planning? Why Workforce and Corporate Strategies Should Be Aligned Understanding Workforce Demand Understanding Workforce Supply Understanding Workforce Segments Understanding Total Cost of the Workforce Assessing Current and Future Skill Requirements Developing a Workforce Strategy Developing a Workforce Location Strategy Analyzing Buy Versus Build Workforce Strategies Developing Workforce Strategies for Different Industries Workforce Strategies in the Public Sector Understanding Data Systems and Requirements The Role of Change Management in Strategic Workforce Planning Bringing it All Together
Data-driven Organization Design 9780749474416 £34.99
Organization Development 9780749470173 £29.99
HR, L&D, Coaching and CIPD
53
Data-Driven HR
This book
How to Use Analytics and Metrics to Drive Performance
<< Shows how to take a data-
driven approach to recruitment, engagement, safety, wellbeing, training and performance management
Edition 1
<< Helps HR professionals analyze
the vast amount of company data to gain tangible organizational insights and drive performance
03/04/2018 £29.99
Date: Price: ISBN Paperback: e-book: Extent: Dimensions: Subject:
<< Includes guidance on how
to ensure data collection is transparent and that employees understand what information is being collected and why
9780749482466 9780749482473 256 234x156 Human Resources Management
Author Information
Description
Bernard Marr is a big data guru and bestselling author. A strategic performance consultant, he has advised many of the world’s best-known organizations including Accenture, Barclays, BP, DHL, Fujitsu, Gartner, HSBC, Mars, Microsoft, Oracle, The Home Office, NHS, Orange, Tetley, T-Mobile, Toyota, Royal Air Force, SAP and Shell on their business and data strategies. A frequent keynote speaker, he also writes on the topic of data and analytics for various publications including Forbes, the Huffington Post and LinkedIn Pulse.
Traditionally seen as a purely people function unconcerned with numbers, HR is now uniquely placed to use company data to drive performance, both of the people in the organization and the organization as a whole. Data-driven HR is a practical guide which enables HR professionals to leverage the value of the vast amount of data available at their fingertips. Covering how to identify the most useful sources of data, collect information in a transparent way that is in line with data protection requirements and turn this data into tangible insights, this book marks a turning point for the HR profession. Covering all the key elements of HR including recruitment, employee engagement, performance management, wellbeing and training, Data-driven HR examines the ways data can contribute to organizational success by, among other things, optimizing processes, driving performance and improving HR decision making. Packed with case studies and reallife examples, this is essential reading for all HR professionals looking to make a measurable difference in their organizations.
Table of Contents 1 1.1 1.2 2 2.1
Introducing Data-Driven HR What is Data-Driven HR? The Evolution of Data-Driven HR Laying the Foundations for Data-Driven HR Making a Business Case for More Data-Driven HR 2.2 The Data Explosion - Identifying Key Sources of HR Data 2.3 Data-Driven HR Tools - Turning Data into Insights With HR Analytics 2.4 Potential Pitfalls - Data Protection, Security, Privacy and Transparency 3 Data-Driven HR in Practice 3.1 Recruitment 3.2 Employee Engagement 3.3 Employee Safety and Wellbeing 3.4 Training and Development 3.5 Performance Management 3.6 The Future of Data-Driven HR
54
HR, L&D, Coaching and CIPD
Related Titles Data-driven Organization Design 9780749474416 £34.99
Armstrong’s Handbook of Strategic Human Resource Management 9780749476823 £34.99
Social Media Recruitment 9780749473709 £19.99
<< Provides tools to improve all areas
50 Top Tools for Employee Wellbeing
<< Includes guidance on when
A Complete Toolkit for Developing Happy, Healthy, Productive and Engaged Employees
This book of employee wellbeing including physical, mental and social wellbeing
and how to use each tool, what resources are required, how long each one will take to implement and how much each tool will cost
<< Guides readers in measuring
the impact of each tool to show which ones are making the most difference
Edition 1 Date: Price:
03/03/2018 £29.99
ISBN Paperback: e-book:
9780749482183 9780749482190
Extent: Dimensions: Subject:
256 234x156 Employee Engagement
Description
Author Information
In a world of political and economic uncertainty with rising stress and unhappiness, improving employee wellbeing has never been more important. However, with budgets being squeezed and resources limited, making a real difference to wellbeing in the workplace can seem impossible. 50 Top Tools for Employee Wellbeing shows that interventions don’t need to be expensive or time consuming. It contains practical tools for HR professionals and managers to immediately improve staff wellbeing, resulting in happier, more engaged and more productive employees.
Debbie Mitchell is an organizational development consultant specializing in employee engagement, coaching, talent management, change and HR support. Based in the UK, she works with international consumer electronics, FMCGs (fast-moving consumer goods), pharmaceuticals and businesses in the transportation, insurance, not for profit and education sectors. Prior to this, the author held in-house HR and OD roles for British American Tobacco and has experience of HR roles in retail, public sector and manufacturing. She is the author of 50 Top Tools for Employee Engagement, also published by Kogan Page.
Each tool in 50 Top Tools for Employee Wellbeing includes guidance on when to use it, how long it will take and how to get the most out of it. Most importantly, this book explains how to measure each tool’s impact. Addressing all the key areas, from career development and workplace culture through to physical, mental and financial wellbeing, this is a complete resource for improving the wellbeing of your workforce.
Table of Contents 1 2 3 4 5 6 7 8
Career Involvement and Recognition Manager Capability Physical Health Mental Health Environment and Safety Social and Community Financial
Related Titles 50 Top Tools for Coaching 9780749473440 £24.99
Employee Engagement 9780749472016 £19.99
Performance Coaching 9780749470319 £29.99
HR, L&D, Coaching and CIPD
55
50 Top Tools for Coaching
This book
<< Provides over 50 easy-to-use
coaching templates, checklists, hints and tips on applying the tools with the best effect for clients
A Complete Toolkit for Developing and Empowering People
<< New to this edition: addresses Edition 4
the rising hot topics in the field of coaching, including coaching women into leadership, coaching in the digital age and coaching for change in a VUCA (volatile, uncertain, complex and ambiguous) world
Date: Price:
03/03/2018 £29.99
ISBN Paperback: e-book:
9780749482329 9780749482336
Extent: Dimensions: Subject:
272 234x156 Coaching
<< Online Resources: interactive
templates, reference tables and web links to help put the tools into practice
Author Information
Description
Ro Gorell is a change strategist and coach specializing in Lean Change/Agile, modelling these principles through her business Grow Talent, in collaboration with Change Optimised. Based in Australia, she is the author of Group Coaching and co-author of How to Create a Coaching Culture, both published by Kogan Page.
A complete resource for both in-house and external coaches, 50 Top Tools for Coaching presents the techniques required to face every coaching situation. Full of templates, checklists, hints and tips, it covers how to assess the needs of clients, select the right tool for the circumstance and deliver effective coaching with confidence. The book reflects on all key areas from the start of an assignment to its finish, including: setting up and managing the coaching relationship; understanding and resolving conflict; increasing client confidence; enhancing client performance; communicating and influencing; and developing a leadership style. It offers examples throughout on how the tools have helped coaches be more successful.
Gillian Jones is co-managing director of Emerge, an organizational and behavioural change consultancy. Based in the UK, she has recently launched The Empowering Women’s Programme in the Middle East. She is the coauthor of How to Create a Coaching Culture , published by Kogan Page.
This fully revised 4th edition of 50 Top Tools for Coaching includes the latest on topical issues such as coaching women into leadership roles and coaching for change in a volatile, uncertain, complex, and ambiguous (VUCA) world. Brand new tools help coach and motivate in a digital world, in times of change and with very little budget. Online supporting resources include additional tools, interactive templates, reference tables and web links to help put the tools into practice.
Rights Sold Third edition: Chinese (Simplified), Korean
Table of Contents
Related Titles
1 2 3 4 5 6 7 8 9 10 11
Leadership Team Coaching 9780749469702 £29.99
Setting up the Coaching Relationship Foundation Tools Goal Setting Problem Resolution Values and Beliefs Confident Strategies Working Effectively with Others Personal Impact and Influence Enhancing Leadership Style Planning for the Future Ten Extra Tools from our Coaches
Neuroscience for Coaches 9780749472375 £29.99
50 Top Tools for Coaching 9780749473440 £24.99
56
HR, L&D, Coaching and CIPD
This book
<< Covers the latest trends in job
evaluation including extreme market pricing, analytical matching schemes and the use of levelling by consultants
<< Provides advice on how to decide
what job evaluation approach to use, how to implement it and how to maintain it
Armstrong’s Job Evaluation Handbook A Guide to Achieving Fairness and Transparency in Pay and Reward Edition 1
<< Includes results from an in-depth survey of current job evaluation practices across sectors as well as case studies from Microsoft, Novartis, Vodafone and the NHS
Date: Price:
03/04/2018 £34.99
ISBN Paperback: e-book:
9780749482428 9780749482435
Extent: Dimensions: Subject:
288 234x156 Human Resources Management
Description
Author Information
Job evaluation is key to ensuring that employees are compensated fairly for their work. It is therefore essential that HR professionals have a robust process in place so that pay and reward are transparent and defensible within teams and across departments. Armstrong’s Job Evaluation Handbook gives HR professionals all the tools they need to assess which approach to job evaluation is most suitable, how to implement it and how to maintain it. Packed with case studies from leading organizations such as Microsoft, Vodafone and the NHS, this guide will provide HR professionals with the ability to answer key questions such as how can we decide what is fair to pay our staff? How can we make sure that work of equal value receives equal pay and how can we make sure that our salaries remain competitive in the market?
Michael Armstrong is the UK’s bestselling author of HRM books. With over a million copies sold, his books have been translated into twenty-one languages. He is managing partner of E-Reward. Prior to this he was a chief examiner of the Chartered Institute of Personnel and Development (CIPD). He is the author of Armstrong’s Handbook of Human Resource Management Practice, Armstrong’s Handbook of Reward Management Practice, Armstrong on Reinventing Performance Management, and other titles published by Kogan Page.
Armstrong’s Job Evaluation Handbook covers everything HR needs to put effective job evaluation in place including how to do analytical matching and market pricing, develop job grades and define pay structures. There is also coverage of the latest trends and issues in job evaluation such as the decline in points-rated systems and the use of levelling by consultants. Underpinned by original research, this is a book that no HR department can afford to be without.
Table of Contents
Related Titles
1 1.1 1.2 1.3 1.4 2 2.1 2.2 2.3
Armstrong’s Handbook of Performance Management 9780749470296 £34.99
The Process of Job Evaluation Job Evaluation Methodology Point-Factor Rating Analytical Matching Market Pricing Developing Job Evaluation Choice of Approach Developing a Formal Job Evaluation Scheme Rolling out, Implementing and Maintaining Job Evaluation 3 Applications of Job Evaluation 3.1 Equal Pay 3.2 Developing Grade and Pay Structures 4 The Practice of Job Evaluation 4.1 Job Evaluation in Action 4.2 Case Studies in Job Evaluation 4.3 Trends and Issues in Job Evaluation
Armstrong’s Handbook of Reward Management Practice 9780749473891 £44.99
Armstrong’s Handbook of Strategic Human Resource Management 9780749476823 £34.99
HR, L&D, Coaching and CIPD
57
Workplace Learning
This book
<< Shows how a culture of
continuous workplace learning has both individual and companywide benefits from increased engagement to accelerated innovation and knowledge sharing across the business
How to Build a Culture of Continuous Employee Development Edition 1
<< Explains how to use technology
Date: Price:
03/05/2018 £29.99
ISBN Paperback: e-book:
9780749482244 9780749482251
Extent: Dimensions: Subject:
to support organizational learning from apps like Knewton and Degreed to more established technologies such as MOOCs
<< Includes case studies from
companies who have developed a culture of continuous workplace learning including PricewaterhouseCoopers (PwC), Microsoft, The Happy Company and HT2
288 234x156 Learning and Development
Author Information
Description
Nigel Paine is a change-focused leader with a worldwide reputation and extensive experience in leadership and consultancy. As the Head of Training and Development at BBC, he built one of the most successful learning and development operations in the UK. Based in the UK, he now runs his own consultancy which focuses on leadership, creativity, innovation and e-learning, working with companies in Europe, Brazil, Australia and the US. He is an academic director and member of the international advisory board at the University of Pennsylvania, board member of Management Issues and a Masie Learning Fellow.
For a company to compete effectively in today’s business environment, its employees need to be adaptive and agile so they can develop the required skills and knowledge. To achieve this, L&D professionals must create a culture of workplace learning that encourages employees to constantly develop. This means moving away from the traditional approach of simply offering a catalogue of courses to embedding learning in every part of the company. Workplace Learning is a practical guide to all aspects of developing a culture of continuous workplace learning, from how to introduce and implement this culture to how to develop it. Showing that learning is not finite and is instead something that all employees should be doing continuously throughout their careers, Workplace Learning covers how to identify key areas to focus the most effort on, measure success and determine next steps. It also outlines how to use technology to support workplace learning from MOOCs through to apps such as Knewton and Degreed. Packed with case studies from organizations who have effectively established outstanding workplace learning including Microsoft, PriceWaterhouseCoopers (PwC), HT2 and The Happy Company, this is essential reading for L&D professionals looking to make a real difference to the development of their staff and the future success of their organizations.
Table of Contents 1 The Importance of a Learning Culture 1.1 Redefining the Learning Organisation 1.2 Measuring and Monitoring Workplace Learning 2 Case Studies – Who is Doing This Well? 2.1 The Happy Company 2.2 PwC 2.3 Microsoft 2.4 HT2 3 Building a Learning Culture 3.1 A Model for Implementing and Building a Learning Culture 3.2 Defining the Key Stages in the Journey towards Building a Learning Culture 3.3 Using Technology Effectively to Support the Development of Learning Culture 3.4 Tips, Tools and Checklists for Continuous Workplace Learning
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HR, L&D, Coaching and CIPD
Related Titles The Learning Challenge 9780749471255 £29.99
Neuroscience for Learning and Development 9780749474614 £29.99
Performance Coaching 9780749470319 £29.99
This book
<< Equips readers with the strategies and methods to ensure their organization can respond rapidly and retain competitive advantage in the face of change
<< Includes self-assessment tools,
guidelines, checklists and international case studies, including ING, the UK National Health Service, the Royal Bank of Scotland and Atkins
<< New to this edition: fresh
material on agile strategizing, people, environments and cultures, alongside new case studies to illustrate each of these themes
The Agile Organization How to Build an Engaged, Innovative and Resilient Business Edition 2 Date: Price:
03/06/2018 £29.99
ISBN Paperback: e-book:
9780749482657 9780749482664
Extent: Dimensions: Subject:
312 234x156 Organizational Development
Description
Author Information
In today’s volatile and ambiguous world, organizations need to have the capacity and flexibility to respond rapidly to changes in their environment, both internally and externally. The key to retaining competitive advantage is agility, a set of capabilities that help organizations adapt with the full co-operation of their employees. The Agile Organization is a practical blueprint to building both agility and resilience at individual, team and organizational levels. It draws on case studies such as ING, the UK National Health Service, the Royal Bank of Scotland (RBS) and Atkins, as well as on the lived experience of HR and organization development (OD) professionals, to show how it is possible to build a sustainably agile business while enhancing employee engagement and resilience.
Linda Holbeche is an international consultant, developer and author in the fields of HR, leadership, strategy and change. Based in the UK, the author was previously Director of Research and Policy for the CIPD, Director of Leadership and Consultancy at the Work Foundation and Director of Research and Strategy at Roffey Park. She is currently a Visiting Professor (HRM and OD) at Cass Business School, a member of several advisory boards and a Fellow of the Institute for Employment Studies and Roffey Park. She is the co-author of Organization Development (also published by Kogan Page).
This revised 2nd edition of The Agile Organization showcases new organizational models, ground-breaking themes and case studies which illustrate how organizations are addressing the challenge of developing organizational agility. Packed with helpful checklists, selfassessment tools and guidelines, and now with new material on agile strategizing, people, environments and cultures, this book remains a ‘go to guide’ for HR and OD specialists, senior leaders and managers who want to help bring about organizational transformation.
Table of Contents
Related Titles
1 2 3 4 5 6
Organization Development 9780749470173 £29.99
Why Go Agile? Why are Agility and Resilience So Elusive? The Resiliently Agile Organization Agile Strategizing Agile Implementation HR’s Role in Building a High-Performance Work Climate 7 Agile Linkages 8 Agile People Processes 9 Nurturing Employee Engagement and Resilience 10 Change and Transformation 11 Building a Change-Able Culture 12 Agile Leadership
The Agile Organization 9780749471316 £29.99
Making Sense of Change Management 9780749472580 £34.99
HR, L&D, Coaching and CIPD
59
Leadership Team Coaching in Practice
This book
<< Uses best practice case studies,
including Finnair, the NHS and the Australian pharmaceutical industry, alongside templates and reflective questions to help develop approaches to fostering collective transformational leadership across teams, whatever the business sector and type of team
Case Studies on Developing HighPerforming Teams Edition 2
<< New to this edition: fresh
Date: Price:
03/06/2018 £29.99
ISBN Paperback: e-book:
9780749482381 9780749482398
Extent: Dimensions: Subject:
320 234x156 Coaching
international case studies that address some of the hottest topics in executive coaching such as how to work across multiple teams, inter-team coaching and coaching tech start-ups and other entrepreneurial businesses
<< Online Resources: interactive
templates that will help relate the key points raised in the case studies to an organization’s needs
Author Information
Description
Peter Hawkins is Professor of Leadership at Henley Business School, University of Reading, UK, as well as the founder and emeritus chairman of Bath Consultancy Group. In addition, he is chairman of Renewal Associates, a visiting professor in executive coaching at Oxford Brookes University and a visiting professor in leadership and change at the University of Bath. He has worked with many leading companies internationally, co-designing and facilitating major change projects and coaching boards and leadership teams. He is the author of several books including Leadership Team Coaching, also published by Kogan Page.
Organizations are increasingly complex, requiring flexibility to implement significant, rapid change that goes beyond the ability of an individual leader or CEO. A high-performing and cohesive leadership team is critical for success. Leadership Team Coaching in Practice presents enlightening case studies on how leadership team coaching techniques have been applied internationally across a variety of team types and industries, including professional services, pharmaceuticals, airlines, healthcare and finance. With expert contributions from chief executives, team coaches, team leaders and consultants, this practical guide illustrates best practice tailored to the needs of each organization. This fully updated 2nd edition of Leadership Team Coaching in Practice includes new case studies and addresses hot topics in systemic leadership coaching theory. Answering questions such as how do you get the most from working across multiple teams? how should inter-team coaching be approached? and how do you coach millennials and tech start-ups?, it helps foster collective transformational leadership, whatever the business sector and type of team. Ideal for executive coaches, organizational development consultants (OD), HR leaders and aspiring managers, it shows how to develop leadership teams that can implement strategic change effectively and sustain competitive advantage.
Rights Sold First edition: Chinese (Simplified)
Table of Contents 1 2
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Introduction – High-Performing Teams The Latest Research and Development [Peter Hawkins] 3 What are Leadership Team Coaching and Systemic Team Coaching? [Peter Hawkins] 4 Learning from Case Studies and an Overview of Published Case Studies [Peter Hawkins, Catherine Carr and Jacqueline Peters] 5 Coaching the Commissioning and Clarifying – A Case Study of a Professional Services Leadership Team [Hilary Lines] 6 Coaching the Co-Creating within the Team – Two Case Studies from Canada [Catherine Carr and Jacqueline Peters] 7 Coaching the Connecting between a New CEO, Her Leadership Team and the Wider Middle Management in a UK National Health Service Organization [Jacqui Scholes-Rhodes and Angela McNab] 8 Coaching the Team Working with its Core Learning [Sue Coyne and Judith Nicol] 9 Team Coaching as Part of Organizational Transformation – A Case Study of Finnair [David Jarrett]
10 Team Coaching for Organizational Learning and Innovation – A Case Study of an Australian Pharmaceutical Subsidiary [Padraig O’Sullivan and Carole Field] 11 Inter-Team Coaching – From Team Coaching to Organizational Transformation at Yeovil Hospital Foundation Trust [Peter Hawkins and Gavin Boyle] 12 Evaluation and Assessment of Teams and Team Coaching [Peter Hawkins] 13 Coaching the Board – How Coaching Boards is Different from Coaching Executive Teams, with Case Examples from the Private, Public and Voluntary Sectors [Peter Hawkins and Alison Hogan] 14 Embodied Approaches to Team Coaching [Peter Hawkins and David Presswell] 15 Developing the Personal Core Capacities for Systemic Team Coaching [Peter Hawkins] 16 Training Systemic Team Coaches [Peter Hawkins and John Leary-Joyce] 17 Team Coaching – Where Next? [Peter Hawkins]
This book
<< Shows how to design and
implement a workplace wellbeing strategy to improve employee engagement, decrease staff turnover and avoid presenteeism
<< Highlights the potential problems and pitfalls of implementing a wellbeing strategy and explains how to avoid them
<< Includes information on what
to measure and how to analyze the data so you can monitor and evaluate a wellbeing strategy
Related Titles
Wellbeing at Work How to Design, Implement and Evaluate an Effective Strategy Edition 1 Date: Price:
03/07/2018 £19.99
ISBN Paperback: e-book:
9780749480684 9780749480691
Extent: Dimensions: Subject:
224 234x156 Human Resources Management
Description
Author Information
Stress at work is rising year-on-year, long hours are becoming the norm and presenteeism is increasing across all industries. This is not only having a detrimental effect on employee health, happiness and productivity, but also impacting the organization’s bottom line. HR professionals are uniquely placed to manage this modern workplace crisis by implementing a wellbeing strategy. Wellbeing at Work is an essential, practical guide to designing and implementing an effective strategy which will reduce employee anxiety, increase staff engagement and improve overall performance.
Professor Sir Cary L. Cooper CBE is the president of the Chartered Institute of Personnel and Development (CIPD) and the Distinguished Professor of Organizational Psychology and Health at Lancaster and Manchester Universities. In 2015 was voted the most influential HR thinker by HR Magazine.
Written by leading experts in the field, Wellbeing at Work takes readers through the entire process, from explaining why a wellbeing strategy is necessary and building momentum around it to monitoring, measuring and evaluating its impact. Full of advice, tools and insights, this is the only book you’ll need to create a happier, more productive and more profitable organization.
Ian Hesketh is an honorary researcher at Lancaster University Management School and a visiting fellow at the Open University Business School. He is a member of the Society for Education and Training, a fellow of the Chartered Management Institute and regularly lectures at colleges and universities throughout the UK and overseas.
Table of Contents 1 2 3 4 5 6
Why Wellbeing, Why Now? Getting Started Promoting Workplace Wellbeing Problems and Pitfalls Monitoring and Evaluating Tools and Legislation
Related Titles Organization Development 9780749470173 £29.99
The Inclusion Imperative 9780749471293 £19.99
Armstrong’s Handbook of Performance Management 9780749470296 £34.99
HR, L&D, Coaching and CIPD
61
Armstrong’s Handbook of Human Resource Management Practice Edition 14
This book
<< Written by the UK’s bestselling
HRM author, whose books have sold over a million copies and been translated into twenty-one languages
<< Updated to include the latest on
engagement, talent management and leadership development as well as new chapters on employee retention, absence management and managing flexibility
<< Aligns with the Chartered Institute of Personnel Development (CIPD) professional map and professional standards
03/02/2017 £44.99
Date: Price: ISBN Paperback: e-book: Extent: Dimensions: Subject:
9780749474119 9780749474126 776 246x189 Human Resources Management
Author Information
Description
Michael Armstrong is the UK’s bestselling author of HRM books. With over a million copies sold, his books have been translated into twenty-one languages. He is managing partner of E-Reward. Prior to this he was a chief examiner of the Chartered Institute of Personnel and Development (CIPD).
Armstrong’s Handbook of Human Resource Management Practice is the bestselling, definitive text for all HRM students and professionals. Providing a complete resource for understanding and implementing HR in relation to the needs of the business as a whole, it contains in-depth coverage of all the key areas essential to the HR function such as employment law, employee relations, learning and development, performance and reward. Accessible and to the point as ever, this fully updated 14th edition includes emerging theory and practice, embracing the most current thinking on engagement, talent management and leadership development. With updated case studies and references to academic journals, professional magazines and recent research and surveys, it also includes coverage of new approaches to topics such as job evaluation and pay structures.
Stephen Taylor is a senior lecturer in Human Resource Management at the University of Exeter Business School and a chief examiner for the CIPD. Before his academic career he worked in a variety of management roles in the hotel industry and in the NHS.
Rights Sold Fourteenth edition: Russian Thirteenth edition: Czech, Polish
Armstrong’s Handbook of Human Resource Management Practice is aligned with the Chartered Institute of Personnel and Development (CIPD) professional map and standards, with the sections meeting CIPD learning outcomes now even clearer than before. Comprehensive online support material for instructors, students and HR managers are included. Resources for students and professionals include multiple choice questions, flash cards, case studies, further reading and a glossary of HRM terms. The lecturers’ manual contains session notes, discussion questions, a literature review and a complete set of PowerPoint slides.
Table of Contents 1 2 3 4 5 6 7 8 9 10 11 12 13 14
Fundamentals of Human Resource Management Delivering HRM Human Resource Management Processes People and Organizations Factors Influencing Employee Behaviour People Resourcing Learning and Development Performance Management Rewarding People Employee Relations Employee Well-Being International HRM HRM Practices HR Skills
Related Titles Armstrong’s Handbook of Human Resource Management Practice 9780749469641 £39.99 Armstrong’s Handbook of Strategic Human Resource Management 9780749463946 £29.99 Armstrong’s Handbook of Performance Management 9780749470296 £34.99
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HR, L&D, Coaching and CIPD
This book
<< Includes tools and advice for
coaching different types of teams including virtual teams, international teams and executive boards
<< Matches key interventions with
individual team needs to provide a targeted approach to team coaching tailored to the needs of an organization
<< Explores the five disciplines of successful team practice and how to use them to achieve optimum organizational performance
Leadership Team Coaching Developing Collective Transformational Leadership Edition 3 Date: Price:
03/07/2017 ÂŁ29.99
ISBN Paperback: e-book:
9780749478490 9780749478506
Extent: Dimensions: Subject:
408 234x156 Coaching
Description
Author Information
Organizations are most effective when the teams responsible for their success function to the best of their ability. When the relationships within the team work well and all members have a clear focus, the team is able to achieve goals more easily. Leadership Team Coaching is a roadmap for those who have the responsibility of developing a leadership team. It provides a thorough explanation of the key elements of team coaching and is filled with practical tools and techniques to facilitate optimum performance across virtual teams, international teams, executive boards and other teams.
Peter Hawkins is Professor of Leadership at Henley Business School in the UK, founder and emeritus chairman of Bath Consultancy Group and chairman of Renewal Associates. He is also visiting professor in executive coaching at Oxford Brookes University and in leadership and change at the University of Bath. The author has worked with many leading companies internationally, co-designing and facilitating major change projects and coaching boards and leadership teams. He is the author of several books including Leadership Team Coaching in Practice, also published by Kogan Page.
The fully updated 3rd edition of Leadership Team Coaching brings together the latest research in leadership teams and team coaching along with numerous examples to illustrate how to develop people from disparate groups into a high-performing team. With new international case studies throughout as well as a new chapter on systemic coaching, the book covers the five disciplines of team performance, how to select team members, how the relationship of the coach and the team develops through stages, how CEOs can foster effective teams with shared leadership, how to choose the best team coach and more to facilitate effective leadership teams.
Rights Sold
Table of Contents 1 High Performing Teams 1.1 Why the World Needs More High-Performing Leadership Teams 1.2 The High-Performing Team and the Transformational Leadership Team 1.3 The Five Disciplines of Successful Team Practice 2 Team Coaching 2.1 What is Team Coaching? 2.2 The Team Coaching Process 2.3 Coaching the Five Disciplines - Systemic Team Coaching 3 Coaching Different Types of Teams 3.1 Many Types of Teams 3.2 Coaching the Board 4 The Next Frontier for Systemic Team Coaching - Beyond the High Performing Team 4.1 Disrupting and Renewing Team Coaching 4.2 New Dimensions for Eco-Systemic Team Coaching 5 Creating Shared Leadership, Selecting, Developing and Coaching your Own Team Advice to Chief Executives and Other Team Leaders
5.1 Selecting the Players for a High-Performing Team 5.2 Key Steps for CEOs in Creating a HighPerforming Team With Shared Leadership 5.3 How to Find, Select and Work With a Good Team Coach 5.4 Developing as a Team Coach 5.5 Supervising Team Coaching 5.6 Team Coaching Methods, Tools and Techniques Conclusion
Second edition: Chinese (Simplified) First edition: Japanese, Spanish
Related Titles Leadership Team Coaching 9780749469702 ÂŁ29.99
HR, L&D, Coaching and CIPD
63
Learning Technologies in the Workplace
This book
<< Provides solutions for your
organization’s needs, no matter how much in-house IT support or subject-matter expertise you have
How to Successfully Implement Learning Technologies in Organizations
<< Demonstrates how to get senior
Edition 1
<< Includes case studies and insights
Date: Price:
03/05/2017 £29.99
ISBN Paperback: e-book:
9780749476403 9780749476472
Extent: Dimensions: Subject:
stakeholders on board with the implementation of new learning technology solutions from the biggest names in the field such as Nick Shackleton-Jones of BP and Rhys Giles of Dixons Carphone to show what works and what doesn’t
264 234x156 Learning and Development
Author Information
Description
Donald Taylor began his career in technology and training in the early 1980s. His experience ranges from training design and delivery to managing director and vice-president positions. Based in London, he travels internationally to consult and speak about workplace learning and associated technologies. He is Chairman of both the Learning Technologies Conference and the Learning and Performance Institute and is editor of Inside Learning Technologies magazine. The 2007 recipient of the Colin Corder award for services to training, he is a graduate of the University of Oxford and has an honorary doctorate from Middlesex University.
Knowledge was once power - difficult to find, slow to transmit and coveted. Now we can access almost the sum total of human information with a swipe of our thumbs. The impact on the knowledge economy has been vast, leaving learning and development (L&D) professionals wondering how to keep pace. Many organizations naturally turn to technology to ensure workplace learning at scale and at speed, but stumble when it comes to successfully deploying and using it. Learning Technologies in the Workplace examines 16 years of learning technology implementations to find the secrets behind the most successful. Examples in the book from the Hershey Company and BP, airlines, tech companies and manufacturers point to four common factors. Successful learning technology teams all have APPA: a clear aim, a people focus, a wide perspective and a pragmatic, can-do attitude. Learning Technologies in the Workplace gives readers practical pointers for each of these four points, helping them implement and use learning technologies well, with particular emphasis on the essential skill of identifying stakeholders and winning their support.
Table of Contents
Related Titles
1 2 3 4 5
The Learning Challenge 9780749471255 £29.99
6 7 8 9 10 11 12 13 14 15 16 17
64
HR, L&D, Coaching and CIPD
The Learning Technology Landscape A Learning Utopia? How Did We Get Here? How We Learn at Work What are Learning Technologies and Why Bother With Them? Platforms, Content and Communication Types of Content Implementing Learning Technologies Change, Models and Process APPA – Four Characteristics of Success Aim People Focus Perspective Attitude What’s Next? Future Learning Technologies The Future Roles of L&D
Data-driven Organization Design 9780749474416 £34.99
Experiential Learning 9780749467654 £29.99
This book
<< Explains how to build
organizational velocity, establish iterative working and remove unnecessary process to build a truly agile business
Building the Agile Business through Digital Transformation
<< Provides guidance on how to set
the pace and frequency for change, break old habits and reform the behaviours of a workforce to embed digital transformation
<< Presents lessons that can be
learned from digital-native organizations and shows how they can be implemented for organizational success
Edition 1 Date: Price:
03/04/2017 £19.99
ISBN Paperback: e-book:
9780749480394 9780749480400
Extent: Dimensions: Subject:
288 234x156 Organizational Development
Description
Author Information
Building the Agile Business through Digital Transformation is a guide for organizational development professionals and change managers needing to better understand, implement and lead digital transformation in the workplace. It sets aside traditional thinking and outdated strategies to explain what steps need to be taken for an organization to become truly agile. It addresses how to build organizational velocity and establish iterative working, remove unnecessary process, embed innovation, map strategy to motivation and develop talent to succeed.
Neil Perkin is a renowned blogger and founder of digital and media consultancy Only Dead Fish. An expert on organization agility, content strategy, emerging media and digital strategy, Neil curates the quarterly series of Firestarters thought leadership events for Google UK.
Building the Agile Business through Digital Transformation provides guidance on how to set the pace and frequency for change and shows how to break old habits and reform the behaviours of a workforce to embed digital transformation, achieve organizational agility and ensure high performance. Full of practical advice, examples and real-life insights from organizational development professionals at the leading edge of digital transformation, this book is an essential guide to building an agile business.
Table of Contents 1 The Digital-native Organization 1.1 Introduction 1.2 The Key Forces for Change 1.3 How Digital Disrupts 1.4 What’s Stopping You? 1.5 Defining Digital Transformation 2 Velocity 2.1 Operating in the ‘Ambiguity Zone’ 2.2 Digital-native Processes 2.3 The Agile Innovation Process 3 Focus 3.1 The Role of Vision and Purpose 3.2 Agile Strategy and Planning 3.3 Linking Strategy to Execution 4 Flexibility 4.1 Agile Structures and Resourcing 4.2 Scaling Agility 4.3 Building the Culture to Move Fast 4.4 A Blueprint for Flexibility – Autonomy, Mastery and Purpose 4.5 Digital-native Talent 5 The Transformation Journey
Peter Abraham is co-founder of weareCrank, a business which provides clarity for ecommerce business acceleration. He was formerly the executive vice president of Econsultancy. com, has over 15 years’ experience in creative and media and another 20 years’ experience helping global companies define their digital strategy and build digital centres of excellence to support digital transformation.
Related Titles Data-driven Organization Design 9780749474416 £34.99
Organization Development 9780749470173 £29.99
Big Change, Best Path 9780749469429 £29.99
HR, L&D, Coaching and CIPD
65
Inclusive Talent Management
This book
<< Shows how to attract the best
candidates and keep them by building cultures in which they feel valued
How Business can Thrive in an Age of Diversity
<< Provides evidence for how better
diversity and inclusion practices lead to increased creativity, openness to change, new ideas and understanding of new markets
Edition 1 Date: Price:
03/07/2016 £29.99
ISBN Paperback: e-book:
9780749475871 9780749475888
Extent: Dimensions: Subject:
280 234x156 Talent Management
<< Includes original research from
globally recognised organizations including Goldman Sachs, NHS, Telefonica, Unilever, KPMG, Royal Mail, Hitachi, Oxfam, Novartis and the Rio 2016 Olympic Games on how diversity and inclusion activities can improve talent attraction, management and retention Shortlisted for CMI Management Book of the Year - 'Practical Manager' Category
Author Information
Description
Stephen Frost works with clients worldwide to embed inclusion into their decision making. He teaches at various business schools and was formerly Head of Diversity and Inclusion for the London Organizing Committee of the Olympic Games and Paralympic Games.
Organizations traditionally have had a clear distinction between their policies on diversity and inclusion and their talent management. The main driving force behind diversity and inclusion has been being seen to be a good employer, to be able to make claims in the annual report and to feel as though a positive contribution is being made to society. On the other hand, talent management activities have been driven by a real business need to ensure that the organization has the right people with the right skills in the right place to drive operational success. Inclusive Talent Management aligns talent management and diversity and inclusion, offering a fresh perspective on why the current distinction between them needs to disappear.
Danny Kalman is a talent management consultant, executive coach and regular speaker on leadership development. He was Director of Global Talent at Panasonic Corporation from 2008-2013.
Rights Sold
Featuring case studies from internationally recognised brands such as Goldman Sachs, Unilever, KPMG, Hitachi, Oxfam and the NHS, Inclusive Talent Management shows that to achieve business objectives and gain the competitive advantage, it is imperative that organizations take an inclusive approach to talent management. It puts forward a compelling and innovative case, raising questions not only for the HR community but also to those in senior management positions, providing the practical steps, global examples and models for incorporating diversity and inclusion activities into talent management strategy.
Chinese (Simplified)
Table of Contents
Related Titles
1
The Inclusion Imperative 9780749471293 £19.99
Challenge - The Addiction to Likeness in an Age of Diversity = Sameness 2 The Fierce Urgency of Now 2.1 Homogenous Talent Management 2.2 History – How a Segregated Mindset Evolved 2.3 The Future – Diversity is Local, Inclusion is Global 2.4 The Case for Inclusive Talent Management 3 How to Meet the Challenge 3.1 ITM in Recruitment – Finding Diverse Talent 3.2 ITM in Development – Growing Diverse Talent 3.3 ITM in Retention – Keeping Diverse Talent 3.4 Leadership – How You Can Make a Difference 3.5 Resolution: Change the System (Unconscious Nudges) + Change Your Behaviour (Conscious Leadership) = Inclusion
66
HR, L&D, Coaching and CIPD
The Professional Recruiter’s Handbook 9780749465414 £24.99
Social Media Recruitment 9780749473709 £19.99
This book
<< Provides all the practical skills
and critical information needed by HR professionals to practice successfully
<< New to this edition: explores
the application of models within the practice of HR, including the Ulrich model, and provides further information on the practical elements of HR, including law, recruitment and selection, performance management and reward
<< Online Resources: instructor's
manual, lecture slides, annotated web links and updates from the authors' blog Co-published with
Human Resource Practice Edition 7
Date: Price:
15/07/2016 £46.99
ISBN Paperback: e-book:
9781843984061 9781843984481
Extent: Dimensions: Subject:
328 246x189 Human Resources Management
Description
Author Information
Human Resource Practice provides a practical and accessible guide for students and anyone looking to gain a thorough understanding of HR, and is the definitive text for the CIPD’s Level 3 Foundation Certificate in HR Practice. International case studies, examples and activities enable the reader to engage with the key areas of practical HR management, including the legal background to employment, learning and development, change in organizations and employee relations.
Malcolm Martin BSc, Chartered FCIPD has been involved in the design and delivery of CIPD programmes since 1993. His experience covers a range of sectors from care, education and manufacturing, to polymers, chemicals and steel, and he has held management positions in industrial relations, project management and human resources.
This fully updated 7th edition of Human Resource Practice explores the application of models within the practice of HR, including the Ulrich model, timely discussion on employee engagement and well-being in the workplace, and further information on the practical elements of HR, including law, recruitment and selection, performance management and reward. From two renowned experts in HR practice, this clear and in-depth text will provide you with all the skills and information that you need for a successful career in HR. Online resources offered are useful and relevant for both students and tutors, including lecturer’s guides, lecture slides and annotated web links.
Table of Contents
Related Titles
1 2 3 4 5 6 7 8 9 10
Armstrong’s Handbook of Human Resource Management Practice 9780749469641 £39.99
Introduction and Overview The Organisational Context The Legal Background to Employment Job Analysis Recruitment and Selection Performance Management Reward Employee Relations Learning and Development Information and Communication Technology in HR 11 Change in Organisations 12 Personal Effectiveness
Fiona Whiting MSc, LLb, Chartered FCIPD is a freelance HR consultant with many years’ experience working across the public, voluntary and private sectors. She has held a number of Board level HR Director posts within the NHS and is co-founder and Director of consultancy ThePeopleEffect.
Armstrong’s Handbook of Strategic Human Resource Management 9780749476823 £34.99
Armstrong’s Handbook of Performance Management 9780749470296 £34.99
HR, L&D, Coaching and CIPD
67
Introduction to Human Resource Management
This book
<< Balances theory with practice,
covering aspects of organizational culture, the role of the HR practitioner and HR planning
A Guide to HR in Practice Edition 3
<< New to this edition: updates on
legislation along with coverage of the rise of social media and e-recruitment, employer branding, onboarding and socialization for attracting and retaining staff, new methods for delivering learning and development
22/09/2014 £47.99
Date: Price: ISBN Paperback: e-book: Extent: Dimensions: Subject:
<< Online Resources: instructor’s manual and lecture slides
9781843983590 9781843983354 672 246x189 Human Resources Management
Co-published with
Author Information
Description
Charles Leatherbarrow, Chartered FCIPD, is a senior lecturer in HRM at the University of Wolverhampton.
Introduction to Human Resource Management is a comprehensive and accessible guide to the subject of HRM. Drawing on the authors’ experiences in both the public and private sectors, and underpinned by academic theory, this textbook follows the logical sequence of the employment cycle and shows how human resource management plays out in practice. It covers organizational culture, the role of the HR practitioner, HR planning, recruitment and selection, talent management, L&D, motivation and performance, health and safety, diversity and equality, employment law, change management and handling and managing information.
Janet Fletcher, Chartered FCIPD, is a senior lecturer in HRM at the University of Wolverhampton.
With a range of pedagogical features, including contemporary case studies and review questions, Introduction to Human Resource Management maps to the CIPD Level 3 Foundation Certificate in HR Practice and is also ideal for foundation and undergraduate students encountering HRM for the first time. This fully updated 3rd edition has been revised and expanded to include the rise of social media and e-recruitment, the ideas of employer branding, onboarding and socialization for attracting and retaining staff, new methods for delivering learning and development events and updates on legislation. Online supporting resources include an instructor’s manual and lecture slides.
Table of Contents
Related Titles
1 2 3 4 5 6 7 8 9 10
Armstrong’s Handbook of Performance Management 9780749470296 £34.99
11 12 13 14 15 16 17 18 19
68
HR, L&D, Coaching and CIPD
Organisations Aspects of Organisational Culture Human Resource Management (HRM) The Role of the HR Practitioner Human Resource Planning Recruitment Selection Induction and Retention Learning and Development - Key Concepts Learning and Development - The Practical Aspects Employee Motivation and Performance Employee Reward The Employment Relationship Health, Safety, Well-Being and Work-Life Balance Diversity and Equality Understanding Employment Law Ending the Employment Relationship Change Management Handling and Managing Information
Armstrong’s Handbook of Human Resource Management Practice 9780749469641 £39.99
Armstrong’s Handbook of Reward Management Practice 9780749473891 £44.99
This book
<< Promotes a critical awareness of HRM through case studies, examples and activities
Human Resource Management at Work
<< New to this edition: coverage
of knowledge intensive firms, employee engagement and talent management along with additional coverage of International and Comparative HRM with new case studies and a review of the latest literature
<< Online Resources: instructor’s manual and lecture slides
Co-published with
Edition 6
Date: Price:
15/03/2016 £47.99
ISBN Paperback: e-book:
9781843983712 9781843984368
Extent: Dimensions: Subject:
576 246x189 Human Resources Management
Description
Author Information
A leading textbook in its field, Human Resource Management at Work provides a clear introduction to the multiple meanings of HRM and the relationship between strategy and HRM. Covering international and comparative HRM as well as HRM and performance, it is filled with case studies and activities to bring the subject to life while summarizing the major forces shaping HRM and looking at the principal theoretical frameworks.
Mick Marchington is emeritus professor of Human Resource Management at Manchester Business School, University of Manchester, UK. He is a Chartered Companion of the CIPD.
Ideal for business and HR students taking a critical look at HRM theory and practice, this fully updated 6th edition of Human Resource Management at Work combines the latest research with real-world examples. Linking theory with practice, it encourages a critical awareness of HRM through case studies, real-world examples and activities. Now with a closer analysis of the forces shaping HRM at work and the growth of insecure work, it also features new case studies, an updated literature review and a stronger emphasis on International and Comparative HRM. Knowledge intensive firms, employee engagement and talent management are discussed in detail as well, as is the role of bodies such as ‘Engage for Success’ in promoting new methods of working. Online supporting resources include an instructor’s manual and lecture slides.
Table of Contents
Related Titles
1 HRM, Strategy and the Global Context 1.1 HRM, Strategy and Corporate Social Responsibility 1.2 Forces Shaping HRM at Work 1.3 High Commitment HRM: Policy and Practice 1.4 Aligning HRM with Organisational Goals and Market Context 1.5 International and Comparative HRM 2 Responsibilities for Delivering HRM 2.1 The Role of the HR Function in Changing Times 2.2 Line Managers, Leadership and HRM 3 HRM Practices and Processes 3.1 Resourcing and Talent Management 3.2 Performance Management 3.3 Learning and Knowledge Development 3.4 Managing Employment Relations 3.5 Employee Involvement and Participation: Creating Engagement and Voice in the Workplace 3.6 Reward Management 3.7 Examining the Links between HR Practices and Processes and Organisational Performance 4 HRM and Performance from a Business Perspective 4.1 Research Skills and Project Management
Armstrong’s Handbook of Performance Management 9780749470296 £34.99
Adrian Wilkinson is a professor and the director of the Centre for Work, Organisation and Wellbeing at Griffith University, Australia. He is a Chartered Fellow of the CIPD. Rory Donnelly is a reader in Human Resource Management and Organisational Behaviour at Birmingham Business School, UK. He is a Chartered Member of the CIPD. Anastasia Kynighou is a senior lecturer in Human Resource Management at Manchester Metropolitan University, UK. She is a Chartered Member of the CIPD.
Armstrong’s Handbook of Human Resource Management Practice 9780749469641 £39.99
Employee Engagement 9780749472016 £19.99
HR, L&D, Coaching and CIPD
69
Studying Human Resource Management
This book
<< Designed specifically to address the core units of the CIPD intermediate level qualification in HRM
<< New to this edition: Includes new material on the HR function and the job of the HR manager
Edition 2
<< Online Resources: Videos,
Date: Price:
24/05/2016 £46.99
ISBN Paperback: e-book:
9781843984153 9781843984405
Extent: Dimensions: Subject:
podcasts, lecturer slides with tutor notes, multiple choice questions, extra case studies, annotated web links and a glossary
224 246x189 Human Resources Management
Co-published with
Author Information
Description
Stephen Taylor is a Senior Lecturer in Human Resource Management at the University of Exeter Business School, UK and also a Chief Examiner for the CIPD. He previously taught at Manchester Business School and Manchester Metropolitan University Business School.
Written by experts in the field with a wealth of academic and practical experience, Studying Human Resource Management is essential reading for all those studying the CIPD Level 5 Intermediate qualification in HRM. With its discussion of studying HRM, managing and coordinating the HR function and business issues in the context of HR, this is also invaluable reading for all students on undergraduate HRM and Business and Management degrees.
Professor Carol Woodhams is an Associate Professor of Human Resource Management at the University of Exeter Business School, UK. She has held various positions within the CIPD including National Examiner for Designing and Delivering Training and Editor of the flexible learning materials at Intermediate and Advanced levels.
Studying Human Resource Management also has extensive coverage of developing professional practice and using information in HR and now includes additional material on the HR function as well as new coverage of the job of the HR manager. Supported by brand-new online resources including videos, podcasts and interactive multiple-choice questions as well as an instructor’s manual, lecture slides and additional case studies, this is a crucial book for all those teaching and studying human resources management.
Table of Contents 1
Studying HRM [Stephen Taylor and Carol Woodhams] 2 Managing and Co-Ordinating the HR Function [Krystal Wilkinson and Stephen Taylor] 3 Business Issues and the Contexts of Human Resources [Stephen Taylor and Krystal Wilkinson] 4 Developing Professional Practice [Ted Johns and Graham Perkins] 5 Using Information in Human Resources [Graham Perkins and Carol Woodhams] 6 Developing the Knowledge and Skill of the HR Professional [Carol Woodhams, Graham Perkins and Krystal Wilkinson]
Related Titles Armstrong’s Handbook of Human Resource Management Practice 9780749469641 £39.99
Armstrong’s Handbook of Performance Management 9780749470296 £34.99
Armstrong’s Handbook of Strategic Human Resource Management 9780749476823 £34.99
70
HR, L&D, Coaching and CIPD
This book
<< Takes a comprehensive look at
all areas of resourcing and talent management, from recruitment and retention to retirement and redundancy
<< New to this edition: more
international content and examples, content on technological developments including e-recruitment and resourcing through social media and increased coverage of ethics and CSR
Resourcing and Talent Management Edition 6
Date: Price:
24/02/2014 £46.99
manual, lecture slides, feedback on exercises in the book and web links for each chapter for students
ISBN Paperback: e-book:
9781843983576 9781843983705
Co-published with
Extent: Dimensions: Subject:
456 246x189 Recruitment
<< Online Resources: instructor’s
Description
Author Information
Resourcing and Talent Management is the essential companion for the CIPD Level 7 Advanced Resourcing and Talent Management module. Mapped to the CIPD unit, this textbook offers broad and accessible coverage of topics such as employment markets, flexibility, fairness, diversity, human resource planning, recruitment, employer branding, retention and retirement. Dismissals and redundancy are also discussed in depth.
Stephen Taylor, Chartered FCIPD, is a senior lecturer in Human Resource Management at the University of Exeter Business School in the UK. He is also a Chief Examiner for the CIPD. Before his academic career he worked in a variety of management roles in the hotel industry and the NHS. He is coauthor of Armstrong’s Handbook of Resource Management Practice published by Kogan Page.
This fully updated 6th edition of Resourcing and Talent Management includes more international content and examples, content on technological developments including e-recruitment and resourcing through social media and increased coverage of ethics and CSR. Its comprehensive scope makes it ideal for those studying any resourcing, talent management or recruitment and selection module. Online supporting resources for lecturers include an instructor’s manual, lecture slides and feedback on exercises in the book. Student resources include web links for each chapter.
Table of Contents 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
Introduction Employment Markets and Regulation Flexibility Fairness and Diversity Human Resource Planning Job Analysis and Job Design Recruitment Advertising Alternative Recruitment Methods Employer Branding Selection - The Classic Trio Advanced Methods of Employee Selection The New Employee Succession Planning Measuring and Analysing Employee Turnover Improving Employee Retention Retirement Dismissals Redundancy Resourcing and Talent Management Strategies The Future of Work
Related Titles Armstrong’s Handbook of Performance Management 9780749470296 £34.99
Employee Engagement 9780749472016 £19.99
Social Media Recruitment 9780749473709 £19.99
HR, L&D, Coaching and CIPD
71
Leading, Managing and Developing People Edition 5
This book
<< Provides comprehensive coverage
of key issues including Leadership Development, Professionalism, Motivation at Work, Employee Engagement and retention
<< New to this edition: insights
on cutting-edge issues and debates in the field including lean management as well as additional international case studies and increased theoretical links between topics
15/04/2016 £45.99
Date: Price: ISBN Paperback: e-book: Extent: Dimensions: Subject:
<< Online Resources: lecturer guide,
PowerPoint slides, example essay questions as well as annotated web links, a glossary and additional case studies for students
9781843984122 9781843984375 368 246x189 Learning and Development
Co-published with
Author Information
Description
Gary Rees is Head of the Organisation Studies and Human Resource Management at Portsmouth Business School, UK
Leading, Managing and Developing People is critical reading for all those studying the CIPD Level 7 Advanced module in Leading, Managing and Developing People as well as all HR and L&D practitioners. It provides extensive coverage of the aims, objectives and contribution of HRM such as the scope and nature of human resources, HR’s role when organisations grow and how to ensure professionalism and ethical behaviour when managing people. This book also includes discussion of major contemporary themes in leading, managing and developing people including leadership development, flexibility, agile working and the psychological contract. This ensures that readers are fully prepared to lead, manage and develop staff in the new world of work.
Ray French was previously Principal Lecturer in Organisational Behaviour at Portsmouth Business School, UK
With rigorous academic underpinning and clear theoretical exploration, Leading, Managing and Developing People also includes practical advice on key activities including recruitment, job design, performance management, motivation and reward. Supported by online resources including an instructor’s manual, lecture slides, international case studies, example essay questions and annotated web links, this is an indispensable guide for both students and practitioners.
Table of Contents
Related Titles
1 2
Armstrong’s Handbook of Performance Management 9780749470296 £34.99
3 4 5 6 7 8 9 10 11 12 13
72
HR, L&D, Coaching and CIPD
Introduction [Gary Rees and Ray French] The Scope and Nature of Human Resource Management and Human Resource Development [Gary Rees] HRM Contributions in Different Settings [Charlotte Rayner and Liza Howe-Walsh] Professionalism and Ethics in Managing People [Matthew Anderson and Charlotte Rayner] Leadership and Leader Development [Wenjin Dai & Alex Tymon] Managing Change [Gary Rees and David Hall] Flexibility and the Psychological Contract [Ray French] Organisational and Job Design [Ray French] Recruitment and Selection [Sally Rumbles and Ray French] Developing Employees [Alex Tymon and Margaret Mackay] Managing the Employment Relationship [Sally Rumbles and Peter Scott] Performance Management, Motivation and Reward [Gary Rees and Alex Tymon] Summary Themes and Future Trends [Ray French and Gary Rees]
Learning and Development 9780749469887 £24.99
Armstrong’s Handbook of Reward Management Practice 9780749473891 £44.99
This book
<< Helps students understand, analyze and critically evaluate key issues including the managerial and business environment, how HR strategies are shaped, globalization and demographic, social and technological trends
<< New to this edition: enhanced
emphasis on the impact of the external environment on the HR profession, a discussion of the impact of technology and social media, increased coverage of ethics and CSR and links to the HR Profession Map
<< Online Resources: instructor’s
manual, lecture slides, annotated web links and answers to/guidance for the chapter activities for lecturers
Human Resource Management in Context Insights, Strategy and Solutions Edition 4
Date: Price:
13/02/2015 £46.99
ISBN Paperback: e-book:
9781843983583 9781843984023
Extent: Dimensions: Subject:
432 246x189 Human Resources Management
Co-published with
Description
Author Information
HR functions within both internal and external contexts. The understanding of both contexts is crucial for comprehending how and why they drive HR strategies and practices in organizations, as well as the rules and structures within which they work. Built around five major themes which impact upon the HR function, and mapping to the CIPD Level 7 Advanced module of the same name, Human Resource Management in Context enables students to understand the complex and changing organizational context in which HR operates today by providing a comprehensive breakdown of the concepts, theories and issues from globalization and government policy to demographic, social and technological trends.
David Farnham, Chartered Fellow of the CIPD, is an emeritus professor at the University of Portsmouth and visiting professor at the University of Greenwich, UK. He has been a visiting professor at the University of East London, a visiting senior research fellow at the University of South Wales and a visiting senior research fellow at the Catholic University Leuven. He is Chief Examiner for the CIPD and a member of the advisory board of the Personnel Policies Study Group of the European Group of Public Administration, Brussels.
This fully updated 4th edition of Human Resource Management in Context includes a range of pedagogical features, balancing theory with practical analysis to form an engaging insight into the strategic side of HR. It includes enhanced emphasis on the impact of the external environment on the HR profession, a discussion of the impact of technology and social media, increased coverage of ethics and CSR and links to the HR Profession Map. Online supporting resources for lecturers include an instructor’s manual, lecture slides, annotated web links and guidance for the chapter activities.
Table of Contents
Related Titles
1
Armstrong’s Handbook of Performance Management 9780749470296 £34.99
1.1 1.2 1.3 2 2.1 2.2 3 3.1 3.2 3.3 3.4 3.5
Introducing Human Resource Management, Organisation and Management Human Resource Management and its External Contexts Contemporary Organisations and their Internal Contexts The Managerial and Business Contexts of Organisations Strategy Formulation and Implementation Developing Corporate Strategies Developing Human Resource Strategies The External Contexts of Human Resource Management Markets and the Competitive Context Globalisation and International Factors Demographic and Social Trends The Technological Context Government Policy and Legal Regulation
Armstrong’s Handbook of Human Resource Management Practice 9780749469641 £39.99
Armstrong’s Handbook of Reward Management Practice 9780749473891 £44.99
HR, L&D, Coaching and CIPD
73
Employment Law
This book
The Essentials
<< Takes the reader step-by-step
Edition 14
through everything they need to know using engaging case studies and examples which encourage deeper thinking and practical application
Date: Price:
31/01/2017 £41.99
ISBN Paperback: e-book:
9781843984382 9781843984580
Extent: Dimensions: Subject:
<< New to this edition: includes the
latest cases and legislation, such as the Trade Union Act 2016 and the Enterprise Act 2016; new content on the enforcement of tribunal awards, zero hours contracts and migrant workers, and an up-to-date analysis of anti-discrimination law, the national living wage and TUPE
416 246x189 Employment Law / Relations
<< Online resources: offers additional
material including lecturer’s guides, PowerPoint slides, further case studies and annotated web links
Co-published with
Author Information
Description
David Lewis is Professor of Employment Law in the Law School at Middlesex University, UK
Employment Law is the core textbook for the CIPD Level 7 Advanced Employment Law module and is ideal for all HR professionals and business leaders who need a clear understanding of the area, as well as those studying the subject on postgraduate and undergraduate HRM or business degrees. It takes the reader step-by-step through everything that they need to know, including the formation of the Contract of Employment, discrimination, health and safety in the workplace, unfair dismissal and redundancy. Easy to read and navigate, and full of case studies and useful examples that encourage deeper thinking.
Malcolm Sargeant is Professor of Labour Law in the Business School at Middlesex University, UK
This new edition of Employment Law is completely up to date with the latest cases and legislation, including the Trade Union Act 2016 and the Enterprise Act 2016, offers new content on the enforcement of tribunal awards, zero hours contracts and migrant workers, and provides an up-to-date analysis of anti-discrimination law, the national living wage and the ‘Transfer of Undertakings (Protection of Employment) Regulations 2006’ (TUPE). Online resources such as lecture slides, extra case studies and annotated web links will support your learning and enable you to apply the theory in practice.
Table of Contents 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
74
HR, L&D, Coaching and CIPD
The Sources and Institutions of Employment Law Formation of the Contract of Employment (1) The Sources of Terms Formation of the Contract of Employment (2) Implied Terms of Law Recruitment and Selection Pay Issues Discrimination against Employees (1) Discrimination (2) - Lawful Discrimination, Vicarious Liability, Burden of Proof, Enforcement and Equality of Terms Parental Rights Health and Safety at Work The Regulation of Working Time Variation, Breach and Termination of the Contract of Employment at Common Law Unfair Dismissal (1) - Exclusions and the Meaning of Dismissal Unfair Dismissal (2) - Potentially Fair Reasons and the Concept of Reasonableness Redundancy Unfair Dismissal and Redundancy Claims Continuity of Employment and Transfers of Undertakings
17 Information and Consultation 18 Trade Unions and Collective Bargaining
Related Titles Employment Law 9780749469740 £24.99
The Employer’s Handbook 2014-15 9780749472153 £24.99 Armstrong’s Handbook of Human Resource Management Practice 9780749469641 £39.99
Logistics, Operations & Supply Chain Management Innovation and Best Practice in Logistics Operations Management Transport Procurement Supply Chain Management
www.koganpage.com
75
Featured Titles NEW BOOK
Warehousing and Transportation Logistics
Systems, Planning, Application and Cost Effectiveness Heinrich Martin Apr 2018 9780749482206 Page 77
NEW BOOK
Decarbonising Logistics
Distributing Goods in a Low Carbon World Alan McKinnon Jun 2018 9780749480479 Page 78
NEW BOOK
Container Logistics
The Role of the Container in the Supply Chain Dr Rolf Neise 9780749481247 May 2018 Page 85
NEW BOOK
Supply Chain Strategy and Financial Metrics
The Supply Chain Triangle Of Service, Cost And Cash NEW BOOK
Packaging Logistics
Strategies to Reduce Supply Chain Costs and the Environmental Impact of Packaging Henrik PĂĽlsson Jun 2018 9780749481704 Page 90
76
Discover our full portfolio of books at www.koganpage.com
Bram DeSmet 9780749482572 May 2018 Page 87
This book
<< Is a comprehensive guide to the
planning and implementation of transport and warehouse logistics
<< Provides valuable tools for planning and making economic efficiency calculations
<< Provides more than 200 examples with worked solutions and gives the reader targeted practice with 250 questions and answers
Warehousing and Transportation Logistics Systems, Planning, Application and Cost Effectiveness Edition 1 Date: Price:
03/04/2018 £49.99
ISBN Paperback: e-book:
9780749482206 9780749482213
Extent: Dimensions: Subject:
640 234x156 Transport
Description
Author Information
Current logistics planning methods use the calculation of mechanical engineering and construction to plan for logistics challenges. Warehousing and Transport Logistics covers pre-empting and responding to logistics challenges using pre-dimensioning and not precalculating. The different topics within transport and warehousing are divided into functions, presenting the advantages and disadvantages of different applications, interesting tools for planning and economic efficiency calculations. Special consideration is given to flexible ground conveyers, new storage systems and automated picking systems.
Professor Heinrich Martin was a lecturer at the University of Applied Science in Hamburg for over 30 years, and has been a visiting lecturer in universities around the world. He received his Ph.D. in logistics and business management from the Technical University of Berlin, and his areas of expertise include transportation systems, warehousing systems, order picking systems, material flow systems and factory planning. Dr Martin has lead multiple projects with numerous organizations and more than 350 students.
Warehousing and Transport Logistics covers transportation, information systems, procurement, finance, performance metrics as well as warehousing and distribution. There are more than 200 examples with solutions outlining the disadvantages of depending, and about 250 questions to encourage independent learning.
Table of Contents 1 2 3 4 5 6 7 8 9 10 11 12 13
Logistics Structures Within Companies Material Flow Logistics Transporting Goods – Packaging, Loading Unit Basic Transport Logistics Continuous Conveyor Discontinuous Conveyor Switching Handling Basic Warehouse and Picking Logistics Warehouses and Shelves Picking Systems Planning System and Project Management Information Logistics
Related Titles Warehouse Management 9780749469344 £44.99
The Handbook of Logistics and Distribution Management 9780749466275 £44.99
The Logistics and Supply Chain Toolkit 9780749475574 £44.99
Logistics, Operations and Supply Chain Management
77
Decarbonising Logistics
This book
<< Provides original research
conducted by the Kühne Logistics University, Hamburg with the support of Unilever and Kuehne and Nagel, Switzerland, who cosponsored the work
Distributing Goods in a Low Carbon World Edition 1
<< Presents vital insights into how
Date: Price:
03/06/2018 £79.99
ISBN Paperback: e-book:
9780749480479 9780749480486
Extent: Dimensions: Subject:
288 234x156 Logistics
different companies have tackled decarbonisation, through cases studies from 13 countries, with a focus on transportation
<< Includes a new decarbonisation
framework within which external factors can be classified and systematically assessed by companies
Author Information
Description
Alan McKinnon is Professor of Logistics at Kühne Logistics University, Hamburg. He has researched and taught in freight transport and logistics for 35 years and has published extensively in journals and books. The author has undertaken studies for numerous public and private sector organizations and has been an adviser to several UK Government Departments and Parliamentary Committees, the European Commission, the International Transport Forum, International Energy Agency and OECD. He is a member of the European Commission’s High Level Group on Logistics and was Chairman of the World Economic Forum’s Logistics and Supply Chain Industry Council.
The transport sector cannot be allowed to continue increasing its level of carbon emissions at an accelerating rate, while other sectors are actively decarbonizing. Decarbonising Logistics is based on original research conducted by the Kühne Logistics University, Hamburg with the support of Unilever and Kuehne and Nagel, Switzerland, who co-sponsored the work. The research focuses on decarbonisation, mainly in the transport sector, across 13 countries. This book is essential for governments and companies that need to find ways of achieving dramatic carbon reductions in the transport sector. Decarbonising Logistics presents cutting-edge findings based on original research, and provides focused results and discussion about the external factors of technology, infrastructure, market, behaviour, energy and regulation, and the carbon reduction strategies for logistics operations. It includes case studies from the UK, Germany, Italy, US, Mexico, China, India, Indonesia and South Africa. This guide provides practitioners and students with cutting-edge, top original research by a leading authority supported by key organizations in the field.
Table of Contents
Related Titles
1 2 3 4 5
Green Logistics 9780749471859 £39.99
6 7 8 9 10 11 12 13 14 15 16
78
Logistics, Operations and Supply Chain Management
Introduction Analytical Framework - TIMBER Data Collection and Analysis Detailed Country-Level Analyses Germany, Austria and Switzerland (DACH region) United Kingdom United States China India Indonesia South Africa Mexico Netherlands France Italy Conclusions
Sustainable Logistics and Supply Chain Management 9780749473860 £44.99
This book
<< Discusses trends, issues and
challenges associated with integrating e-business with supply chain management, which increases the efficiency of logistics, production, distribution and other related activities
<< Provides an overview of the use of
B2B and B2C technologies in supply chains in different industries, such as HE institutions, multinational automation corporations and healthcare
<< Uses bona fide case studies from
industry and academia which highlight concerns and problems such as e-technology security and collaborative system use
E-Business and Supply Chain Integration Strategies and Case Studies from Industry Edition 1 Date: Price:
03/02/2018 £44.99
ISBN Paperback: e-book:
9780749478452 9780749478469
Extent: Dimensions: Subject:
288 234x156 Supply Chain Management
Description
Author Information
Using e-business technologies to manage supply chains increases the efficiency of logistics, production, distribution and other related activities. E-Business and Supply Chain Integration explains how a number of tools can be integrated to produce an e-supply chain, with the overall aim of higher productivity.
Dr Ozlem Bak is Senior Lecturer at Huddersfield University, UK. She lectures on courses in operations management, purchasing, supply chain management and operations at undergraduate and MSc level. Before entering academia she worked in the automotive industry for companies such as Daimler Chrysler and Hyundai.
This essential book examines theory and bona fide cases and examples to illustrate how the integration of e-business with supply chains is largely neglected and poorly managed. Dr Bak assesses the impact of e-business on supply chain management in numerous different organizations, such as Higher Education institutions, multinational automation corporations, and healthcare organizations. E-Business and Supply Chain Integration explains the strategic implications of new technologies and provides guidance on how to make effective supply chains in e-businesses.
Table of Contents 1
E-Supply Chain Models in the Agrifood Industry [Dr Kim Bryeceson] 2 E-Supply Chain in Education [Dr Kim Bryeceson] 3 Digital Technologies in the Professional Service Industry – Facilitating the Alignment of Human Capital Supply with Market Demand [George Juelke and Nola Stair] 4 E-business Technologies and its use in Pharmaceutical Industry [Dr Ying Xie] 5 Digitalisation of the Air Cargo [Dr Erich Tchouma Nyoma] 6 E-business Technologies and the Impact upon E-Government [Dr Ozlem Bak] 7 B2B and its Implications in Automotive Industry
Related Titles E-Logistics 9780749472665 £44.99
Global Supply Chain Ecosystems 9780749471583 £44.99
Sustainable Logistics and Supply Chain Management 9780749473860 £44.99
Logistics, Operations and Supply Chain Management
79
Defence Logistics
This book
Enabling and Sustaining Successful Military Operations
<< Covers the entire supply chain in a
defence context through real-life case studies, examining issues such as circular logistics in defence and contracting
Edition 1
<< Provides vital insights from
Date: Price:
03/02/2018 £44.99
ISBN Paperback: e-book:
9780749478032 9780749478049
Extent: Dimensions: Subject:
320 234x156 Logistics
international academics and professionals currently working in defence logistics areas such as distributive manufacturing and performance management
<< Includes coverage of recent
developments and technologies affecting defence logistics, such as 3D printing and issues such as obsolescence, counterfeiting and sustainability
Author Information
Description
Jeremy Smith manages modules on the Defence Acquisition Management and the Programme and Project Management MScs at Cranfield Defence and Security, UK. He developed and leads several logistics short courses and workshops pitched at strategic and practitioner levels. He served for 25 years in the British Army as a logistician and Ammunition Technical Officer.
The management of logistics and supply chain operations is of vital importance in the defence sector. Defence Logistics looks at established theories and their practical utility, providing insights into current thinking for postgraduate students and professionals through real-life case studies.
Stuart Young joined Cranfield University in 2008 after a career in the Royal Navy. Currently head of the Centre for Defence Acquisition, he has responsibility for a range of procurement and logistics education programmes. His research focuses on the defence customersupplier relationship.
Defence Logistics focuses on key areas of logistics and supply chain management in context, such as sustainability, inventory management, resilience, procurement, information systems and crisis response. This new edited collection includes contributions from international academics from a selection of universities, academies and defence schools, along with practitioners who are currently working in the field of defence logistics.
Table of Contents
Related Titles
1 2 3 4 5
Green Logistics 9780749471859 £39.99
6 7 8 9 10 11 12 13 14 15 16 17 18 19
80
Logistics, Operations and Supply Chain Management
Introduction Defence Logistics Defined Defence Logistics – A Historical Perspective Defence Logistics in Context Balancing Efficiency and Effectiveness in Defence Logistics Resilience in Defence Supply Chains Systems Agility in the Defence Supply Chain Achieving Dependability in Defence Systems Supportability Engineering and the Defence Support Chain Planning and Executing Defence Operational Logistics Procurement for Defence Logistics Support Managing Performance in Defence Logistics Optimizing the Defence Inventory Financing Defence Logistics Decision Support in Defence Logistics Defence Logistics and Crisis Response Defence Logistics Information Systems Sustainability in Defence Logistics Defence Logistics – A Look to the Future
Sustainable Logistics and Supply Chain Management 9780749473860 £44.99
The Handbook of Logistics and Distribution Management 9780749466275 £44.99
This book
<< Learn about business models and supply chains that regenerate rather than waste and degrade
<< Understand how to create value
instead of waste, at every stage in the supply cycle, with real examples and case studies across a range of sectors
<< Gain valuable insights from leading
A Circular Economy Handbook for Business and Supply Chains Repair, Remake, Redesign, Rethink Edition 1
On ine resources
businesses and start-ups who are rethinking their supply chains
Date: Price:
03/12/2016 £39.99
ISBN Paperback: e-book:
9780749476755 9780749476762
Extent: Dimensions: Subject:
432 234x156 Supply Chain Management
Description
Author Information
A Circular Economy Handbook for Business and Supply Chains is an easily digestible and comprehensive handbook that provides a clear guide to the circular economy, helping the reader create future-fit, sustainable strategies. Real examples across a range of market sectors help businesses, students and policymakers understand the theory and fast-developing practice of the circular economy. To help the reader generate ideas, A Circular Economy Handbook for Business and Supply Chains provides a holistic framework for the design and supply chain and supporting business models, and includes tools the reader can use to get started.
Catherine Weetman helps businesses develop ‘future proofed’, resilient strategies, assessing sustainability risks and value opportunities. She is a Visiting Fellow at the University of Huddersfield, a Vice-Chair of the Environment and Sustainability Forum at the Chartered Institute of Logistics and Transportation and gained an MSc in Logistics from Cranfield University. Ms Weetman’s background includes Industrial Engineering in manufacturing and retail distribution, logistics solution design, project management, business intelligence, logistics product development and supply chain consulting. Her career covers food, fashion and logistics, including Tesco Distribution, Kellogg Company and DHL Supply Chain.
Whilst growing global consumption presents fantastic business opportunities, our current linear systems (take some materials, make a product, use it and then throw it away) are not fit for purpose. The circular economy unlocks this problem by decoupling resources from consumption. Engaged businesses are re-thinking product design, material choices, business models and supply chains. A Circular Economy Handbook for Business and Supply Chains is a must-read for anyone who wants to apply the circular economy today. Online resources now available: PowerPoint slides of figures and tables from every chapter created by the author.
Table of Contents
Related Titles
1 An overview of the circular economy 1.1 The circular economy – What is it? The design and supply chain 1.2 Circular economy business models 1.3 Circular economy enablers and accelerators 2 How are businesses adopting circular economy models? 2.1 The ‘Great Acceleration’ 2.2 Food and agriculture 2.3 Fashion and textiles 2.4 Consumer electricals and electronics 2.5 Industrial manufacturing 3 What does this mean for supply chains? 3.1 Supply chain strategy and planning 3.2 Supply chain – upstream: Product design, sourcing and procurement 3.3 Supply chain – midstream: The manufacturing process 3.4 Supply chain – downstream: Distribution and reverse logistics 4 Implementation 4.1 Making the business case and starting the journey
Sustainable Logistics and Supply Chain Management 9780749473860 £44.99
Green Logistics 9780749471859 £39.99
The Handbook of Logistics and Distribution Management 9780749466275 £44.99
Logistics, Operations and Supply Chain Management
81
The Inventory Toolkit
This book
<< Guides operations management
professionals who are looking to improve the effectiveness of their inventory management and Material Resource Planning (MRP) functions
Business Systems Solutions Edition 2
On ine resources
<< Online resources: copies of
spreadsheets used as examples in the book with ready-to-use formulae
03/03/2018 £34.99
Date: Price: ISBN Paperback: e-book: Extent: Dimensions: Subject:
<< New to this edition: more
detail on inventory control and warehousing, updated online resources and a new introduction
9780749482121 9780749482138 280 240x170 Operations Management
Author Information
Description
Geoff Relph has extensive experience in inventory and business systems management in the operational, consulting and academic sectors. He is an associate lecturer at the Warwick Manufacturing Group, University of Warwick, UK, and delivers modules for the MSc Programme in the UK and internationally.
Effective inventory management can increase revenue, reduce costs, and help to reach KPI targets. The Inventory Toolkit is an indispensable guide for operations management professionals who are looking to improve the effectiveness of the inventory management and Material Resource Planning (MRP) functions within their organizations. Looking beyond the complexity and theory of inventory management, Geoff Relph and Catherine Milner focus on the most important decisions managers need to make when managing inventory and achieving targets set in the boardroom.
Catherine Milner is a chartered engineer and project manager with experience working in aerospace, petrochemicals and telecommunications. She has managed many successful projects on electronic data exchange with customers, forecasting, MRP, supply chain management, and business process reengineering. She is a managing consultant, and a visiting lecturer at the University of Warwick.
The Inventory Toolkit examines how inventory management should work, how to control it, and how to balance it through the use of the revolutionary k-curve methodology. This comprehensive second instalment of Inventory Management includes case studies from diverse industries such as retail and aerospace, and contains worked examples and regular exercises which illustrate how the inventory tools can be used in an operational setting. Accompanying online resources include Excel workbooks with ready-to-use formulae, which encourage the reader to experiment with the data and gain a better understanding of the practical effects of each formula.
Table of Contents
Related Titles
1 2 3 4
The Handbook of Logistics and Distribution Management 9780749466275 £44.99
5 6 7 8
Introduction Introduction to Inventory Management Business Systems and Business The Complexity of Inventory Management Within Business Systems Traditional Thinking in Inventory Optimization K-Curve Methodology The Practical Application of K-Curve Case Study Examples and What to do Next
Warehouse Management 9780749469344 £44.99
Sustainable Logistics and Supply Chain Management 9780749473860 £44.99
82
Logistics, Operations and Supply Chain Management
This book
<< Offers a theoretical underpinning
with supporting supply chain management tools and strategies
Strategic Supply Chain Management
<< Provides examples of best
Creating Competitive Advantage and Value Through Effective Leadership
<< Presents essential supply chain
Edition 1
practice, including case studies of companies such as Nestlé and the top three organisations from the Gartner annual survey technologies, such as RFID, barcodes, logistics technology, automated warehouses, omnichannel, as well as future trends, such as big data, the Internet of Things (IoT) and autonomous systems
Date: Price:
03/04/2018 £39.99
ISBN Paperback: e-book:
9780749478841 9780749478858
Extent: Dimensions: Subject:
288 234x156 Supply Chain Management
Description
Author Information
The increasing importance of the supply chain as a whole in the business world as the backbone of any company makes its strategy in the managerial, long-term decision making a very important leadership role within companies. Strategic Supply Chain Management provides examples of best practice and effective supply chain strategic leadership for managerial teams who have previously been operating on a tactical or operational level, as well as students who need to learn about applying the theories of strategic supply chain management in practice. There are short cases within each chapter and long cases at the end of each chapter.
Samir Dani is Professor of Logistics and Supply Chain Management and Head of Logistics, Operations and Hospitality Management at the University of Huddersfield, UK. He has experience leading and working on various research projects in a diverse range of management and supply chain-related topics. Professor Dani has published widely and has presented to academic and practitioner audiences. He also has experience of working in the manufacturing sector. Professor Dani won the 2015 Prix des Associations prize at the Les Plumes Des Achats & Supply Chain awards for his book, Food Supply Chain Management and Logistics, published by Kogan Page.
Strategic Supply Chain Management introduces concepts and tools which will enable successful buyer-supplier relationships and effective organisational leadership and talent management. Samir Dani also includes extensive coverage of the technological side of strategic supply chain management, including RFID, barcodes, logistics technology, automated warehouses and omnichannel. He also examines future trends, such as big data, the Internet of Things (IoT), autonomous systems and artificial intelligence.
Table of Contents
Related Titles
1 Strategy Requirements 1.1 Organisational Vision for Supply Chain Management 1.2 The Role of Leadership 1.3 Competitive Advantage 1.4 Financial Management 1.5 Supply Chain Structures 2 Elements of Strategic Supply Chain Management 2.1 Sourcing and Outsourcing 2.2 Procurement and Relationship Management 2.3 Demand Management and Fulfilment 2.4 SRM, CRM, S&OP 2.5 Operational Decisions 3 Future Requirements on Supply Chain Strategy 3.1 Talent Management 3.2 Risk and Resilience 3.3 Innovation Management 3.4 Technology 3.5 Conclusion
Leading Procurement Strategy 9780749470333 £44.99
Supplier Relationship Management 9780749468064 £49.99
Strategic Sourcing and Category Management 9780749473976 £39.99
Logistics, Operations and Supply Chain Management
83
The Lean Supply Chain
This book
<< Examines the key principles behind Tesco’s success: customer loyalty, simplicity of operations and Lean thinking
Managing the Challenge at Tesco
<< Winner of the prestigious 2016 Prix
Edition 2
des Associations at Les Plumes des Achats award ceremony
Date: Price:
03/05/2018 £39.99
ISBN Paperback: e-book:
9780749482060 9780749482077
Extent: Dimensions: Subject:
<< New to this edition: Chapters on rebuilding customer trust and Tesco’s Corporate Social Responsibility agenda
336 234x156 Supply Chain Management Endorsed by
Author Information
Description
Barry Evans’ early career involved a variety of roles in Logistics and Distribution with Watney Mann, Rank Hovis McDougall and Royal Mail, followed by roles in Tesco plc, including Lean Process Manager in Tesco Supply Chain Development. He joined the Lean Enterprise Research Centre at Cardiff Business School in 2005 and retired in 2012.
Over the last two decades Tesco has emerged as a dominant player in the UK market and a leading global retailer. The Lean Supply Chain: Managing the Challenge at Tesco, 2nd Edition explores how a key part of the retailer’s performance has been the development of highly capable supply chains to serve its needs. This second edition contains new chapters on rebuilding consumer trust and corporate social responsibility (CSR), as well as updated material on the current challenges and themes for development being considered by Tesco.
Robert Mason is a Reader in Logistics and Programme Director for the MSc Logistics and Operations Management (LOM) at Cardiff Business School and has led many business research projects with Tesco as a partner. He has a business background and held a variety of roles with M&S.
This prize-winning book examines how Tesco has used the key principles of customer loyalty, simplicity of operations and Lean thinking to drive growth, and how these ideas have been applied to the management of its supply chain. Drawing on the authors’ deep knowledge of how Tesco has developed from both an academic and practitioner perspective, The Lean Supply Chain: Managing the Challenge at Tesco, 2nd Edition challenges conventional business thinking and demonstrates Tesco’s most successful strategies through bona fide examples.
Table of Contents Rights Sold Chinese (Simplified)
1 2 3
Introduction Tesco Past and Present Tesco and Strategy - Managing the What, Why and How! 4 Customer Insight - To Drive the Tesco Supply Chain 5 Lean and the Tesco Supply Chain - ‘Mastering the Supply Chain’ 6 Tesco and their CSR Agenda 7 Rebuilding Trust 8 Tesco and Continuous Improvement Debunking Seven Myths of Conventional Business Thinking 9 Current Challenges - Aligning Corporate and Supply Chain Strategies to a Changing Macro Environment 10 Conclusions
Related Titles Strategic Sourcing and Category Management 9780749473976 £39.99
Logistics and Retail Management 9780749468231 £44.99
Supplier Relationship Management 9780749468064 £49.99
84
Logistics, Operations and Supply Chain Management
This book
<< Examines container logistics from
the shippers perspective, tackling issues that are central to the role of organising and overseeing the transportation of goods and commodities, a unique angle which is not covered in other maritime transport books
<< Provides insights into ways of
managing container logistics as an integrated part of a shippers global supply chain covering planning, procurement and execution and collaboration of logistics activities
<< Provides shared knowledge from a team of international contributors such as the CEO of Hamburg Port Authorities, the International Logistics Director of Michelin, the Senior Vice President of Global Customer Solutions, Kuehne + Nagel and the Global Procurement Director, Mondi
Container Logistics The Role of the Container in the Supply Chain Edition 1 Date: Price:
03/05/2018 £44.99
ISBN Paperback: e-book:
9780749481247 9780749481254
Extent: Dimensions: Subject:
288 234x156 Logistics
Description
Author Information
Whilst the maritime container business has been studied in depth, the impact on shippers and how shippers deal with the given challenges has not been fully examined. Container Logistics bridges this gap and looks at the maritime business from a customer’s perspective. The book examines the challenges, solutions and the latest developments in the container industry as well as the interaction between the different actors involved, such as freight forwarders, supply chain managers and shippers. Current hot topics from the supply chain and the maritime business perspective are included.
Dr Rolf Neise was the Global Head of Logistics Operations at BAT (British American Tobacco plc.) and was in charge of defining Logistics Excellence in the End-to-End Supply Chain. Prior to BAT, Dr Neise worked in several consultancies where he collected in-depth experience in reorganisation and optimisation projects in different industries (automotive, telecommunication, chemistry) and companies across the world. He currently works as a visiting professor at the International School of Management, New York, and as a senior consultant supporting multinational companies in optimising their supply chain management and logistics structures.
From the supply chain perspective, Container Logistics covers areas such as the purchase of transportation services from ocean carriers and transport management, to effective and efficient logistics execution. From the maritime business perspective, the book covers topics such as intermodal freight optimisation and hinterland transportation, and terminal and port optimisation. With the inclusion of clear examples of best practice and bona fide case studies, as well as invaluable contributions from an international team of experts, Container Logistics is an essential guide for supply chain managers and shippers, as well as academics and industry professionals working in the maritime business.
Table of Contents
Related Titles
1
The Handbook of Logistics and Distribution Management 9780749466275 £44.99
2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
Global Container Trade – The Past and the Future The Maritime Container Logistics Chain – An Overview The Usage of Containers How Shipping Lines Elevate Customer Experiences The Role of Sea Freight Forwarders Empty Container Logistics / Repositioning Terminal & Port Optimisation Intermodal Freight & Hinterland Transportation Collaboration amongst Shipping Lines Global SCM and Resulting Shippers’ Requirements The Purchase of Transportation Services from Ocean Carriers Logistics Execution of Maritime Transport Organisation of MCLC at Shippers’ Side Digitalisation / Real Time Data Management Formation of a Shipper Council to Improve Data Quality and Share Best Practises How the Global Shippers Alliance Drive for Supply Chain Improvements Design Thinking – A New Innovative Approach Cooperation & Suppliers Management
Maritime Logistics 9780749472689 £44.99
Warehouse Management 9780749469344 £44.99
Logistics, Operations and Supply Chain Management
85
Humanitarian Logistics
This book
<< Assesses the principal challenges
faced by humanitarian logistics practitioners and offers suggestions for best practice when supporting natural disasters and complex emergencies
Meeting the Challenge of Preparing For and Responding To Disasters Edition 3
<< Includes online resources for lecturers and students
On ine resources
<< New to this edition: contains
Date: Price:
03/05/2018 £49.99
ISBN Paperback: e-book:
9780749481445 9780749481452
Extent: Dimensions: Subject:
320 234x156 Logistics
new chapters on providing support for complex emergencies, waste management and reverse logistics, the application of value stream analysis and the potential of new technologies
Endorsed by
Author Information
Description
Professor Peter Tatham is a leading international researcher in the field of humanitarian logistics, and is the Deputy Head of the Department of International Business and Asian Studies at Griffith Business School, Queensland, Australia.
Effective logistics play a critical role in disaster preparation and response, but how can those working in this field deliver in environments which are often dangerous and unstable? Humanitarian Logistics provides thought-provoking guidance and discussion of the core issues facing practitioners involved in managing the logistics of disaster relief. With insights from academics and practitioners who have worked in these situations, this multi-contributed book offers suggestions for best practice and international perspectives on the nature of the humanitarian logistics challenge.
Martin Christopher is Emeritus Professor of Marketing and Logistics at Cranfield University, UK. His work in the field of logistics and supply chain management has gained international recognition. He is a regular contributor to conferences and workshops around the world.
Now in its 3rd edition, Humanitarian Logistics is fully updated and contains new chapters on providing support for complex emergencies, waste management and reverse logistics, the application of value stream analysis and the potential of new technologies such as 3D printing, cash transfer programmes and drones. With a particular focus on pre-disaster preparation and inter-agency cooperation, this book is essential reading for anyone who needs to understand how to respond effectively during a disaster or crisis. Includes online resources for lecturers and students.
Table of Contents 1 2 3 4 5 6 7 8 9 10 11 12 13
86
Logistics, Operations and Supply Chain Management
14
Introduction Risky Business – What Humanitarians Can Learn from Business Logisticians and Vice Versa Impacts of Funding Systems on Humanitarian Operations The Importance of Information Technology in Humanitarian Supply Chains – Opportunities and Challenges in the HELIOS project New Technologies Humanitarian Logistics and the Cluster Approach – Global Shifts and the US Perspective The Increasing Importance of Services in Humanitarian Logistics TBC The Journey to Humanitarian Supply Network Management – An African Perspective The Challenge of Waste Management and Reverse Logistics Skills for Humanitarian Logistics A Practitioner’s Perspective Humanitarian Logistics in Support of Complex Emergencies The Application of Value Stream Analysis to the Humanitarian Context
14.1 So Where Next? Developments in Humanitarian Logistics
Related Titles The Handbook of Logistics and Distribution Management 9780749466275 £44.99
Humanitarian Logistics 9780749470876 £44.99
Sustainable Logistics and Supply Chain Management 9780749473860 £44.99
This book
<< Examines the ‘inventory’ or
‘working capital’ angle, which is overlooked in many of the more strategic supply chain management texts
<< Includes a practical road map on
how to improve a business and facilitate an improved Return-onCapital-Employed
Supply Chain Strategy and Financial Metrics The Supply Chain Triangle Of Service, Cost And Cash Edition 1
On ine resources
<< Online Resources: Includes
worksheets covering basic financial concepts such as cash flow and working capital, with example data sets and guidelines/exercises to make it interactive
Date: Price:
03/05/2018 £39.99
ISBN Paperback: e-book:
9780749482572 9780749482589
Extent: Dimensions: Subject:
288 234x156 Operations Management
Description
Author Information
Supply chain management is the management of a ‘flow of goods’ and an ‘inverse flow’ of ‘information and cash’. As consumers buy more from the store, the information of the increased sales will travel upstream in the supply chain and trigger extra production. This extra production will flow downstream to the shops. Cash is being exchanged for the goods. Organizations deliver different types of ‘service’ to their customers, which come at a certain cost and require a given amount of inventory or, more generically, cash. Supply Chain Strategy and Financial Metrics is a step-by-step guide to balancing this triangle of cost, cash and service, which is the essence of supply chain management.
Dr Bram DeSmet is the Managing Director of Solventure and a Partner at MÖBIUS Consulting, UK, where he helps global production and retail organizations in the domains of Strategy, Supply Chain and Operations. He is a Professor in Operations & Supply Chain Management at Vlerick Business School, Belgium.
Supply Chain Strategy and Financial Metrics fully reflects the ‘inventory’ or ‘working capital’ angle. Bram DeSmet examines the optimisation of the supply chain and Return-on-CapitalEmployed as well as KPI dashboarding, target setting and benchmarking. He includes case studies of supply chain transformation programmes employed in international companies, and worksheets covering basic financial concepts, such as cash flow and working capital, with example data sets as well as guidelines and exercises.
Table of Contents
Related Titles
1
Supplier Relationship Management 9780749468064 £49.99
The Supply Chain Triangle of Service, Cost and Cash 2 Strategy in the Supply Chain Triangle 3 Financial Benchmarking in Two Dimensions 4 Financial Target Setting in Two Dimensions 5 The Impact of Strategy on Financial Benchmarking and Target Setting 6 Redefining the Service Corner into a Value Corner 7 Building a Strategy Driven KPI Dashboard 8 Implementing a Strategy Driven Supply Chain 9 Appendix – Financial Templates – Inventory Management 10 Appendix – Financial Templates – The Cost of Inventory – Rent, Room, Risk
Logistics and Retail Management 9780749468231 £44.99
Leading Procurement Strategy 9780749470333 £44.99
Logistics, Operations and Supply Chain Management
87
Supplier Relationship Management
This book
<< Delivers a valuable toolkit and process framework for direct application in business
<< New to this edition: stand-alone
Unlocking the Hidden Value in Your Supply Base
model on supplier management; an additional section on contract management; a useful rating table and methods for a single supplier determination; an enhanced section on segmentation
Edition 2 Date: Price:
03/06/2018 £49.99
ISBN Paperback: e-book:
9780749480134 9780749480141
Extent: Dimensions: Subject:
424 234x156 Procurement
<< Explores links between
procurement and supply chain management, and explains how to assemble the ‘Orchestra Model’ into a supply base and align aspects like contract management to meet all of the latest industry standards
Author Information
Description
Jonathan O’Brien is the CEO of Positive Purchasing Ltd, the international procurement consultancy and training provider. With over 25 years of experience working in procurement, he has worked all over the world to help global organizations increase their purchasing capability through training and education. He is also the author of Category Management in Purchasing, The Buyer’s Toolkit and his awardwinning title Negotiation for Procurement Professionals, now in its third edition, all published by Kogan Page.
Supplier Relationship Management enables organisations to manage their suppliers effectively and secure real, tangible benefits from the opportunities already available in their supply base. This second edition delivers a framework of resources for anyone who manages or interfaces across a supply base, orchestrating a productive flow between supply base segmentation, supplier relationship management and performance management.
Rights Sold
Table of Contents
First edition: Swedish
Written by an award-winning author and leading practitioner in the field, the fully revised second edition of Supplier Relationship Management clarifies links between procurement and supply chain management, explains how to assemble the ‘Orchestra Model’ into a supply base, and align aspects like contract management to meet all of the latest industry standards. This book is an ideal companion to Category Management in Purchasing and Negotiation for Procurement Professionals, also published by Kogan Page. Used together, these books provide a complete and powerful strategic purchasing toolkit.
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
88
Logistics, Operations and Supply Chain Management
Introduction What We Need From Our Suppliers is... Five Good Reasons to Get Close to Our Suppliers Introducing the Orchestra of SRM Segmenting the Supply Base Supplier Performance Measurement Building a Supplier Performance Measurement System Acting Upon Measurement Supplier Improvement and Development Supplier Management Contract Management Relationship Management Supply Chain Management Strategic Collaborative Relationships Innovation from Suppliers The Orchestra of SRM is Ready to Play
Related Titles Supplier Relationship Management 9780749468064 £49.99
Strategic Sourcing and Category Management 9780749473976 £39.99
<< Features real world case studies
Leading Procurement Strategy
<< New to this edition: updated
Driving Value Through the Supply Chain
This book from leading organizations across the world, including Tesco, BAA, Tata, Coca-Cola, P&G and IBM cases and examples, and a new chapter on the procurement process
<< Covers key strategic considerations, including: global sourcing; cost and value evaluations and cost management; supplier relationship management; information technologies and procurement; sustainable procurement and future developments
Edition 2 Date: Price:
03/06/2018 £44.99
ISBN Paperback: e-book:
9780749481643 9780749481650
Extent: Dimensions: Subject:
256 234x156 Procurement
Description
Author Information
Leading Procurement Strategy is a must-read for all senior procurement executives wishing to further enhance their skill set, master the latest developments in procurement strategy and really come into their own as procurement leaders. The expert author team explains how to effectively manage and mitigate risks in the supply chain, appreciate the key issues affecting the procurement function and develop best practice excellence in teams.
Carlos Mena is Director of the Centre for Strategic Procurement and Supply Management at Cranfield School of Management, UK, and Assistant Professor at the Eli Broad Graduate School of Management at Michigan State University.
Providing the latest thinking in procurement and supply management within the broad perspective of different industries, this second edition of Leading Procurement Strategy covers: global sourcing; supplier relationship management; cost management; information technologies and future developments. The book is underpinned by academic theory and supported by an extensive range of real world case studies drawn from the authors’ experiences, including Tesco, Tata, Coca-Cola, BAA, P&G and IBM. This new edition provides the skills, knowledge and tools needed to articulate an effective strategy and embrace a transformational role to lead procurement teams, showing how procurement can become an influential function that delivers sustainable competitive advantage.
Table of Contents
Related Titles
1 Procurement Strategy 1.1 Introduction – The Strategic Role of Procurement [Dr Carlos Mena] 1.2 Procurement and the Organization – Organizing for the Future [Dr Remko Van Hoek] 1.3 The Strategic Procurement Cycle [Dr Carlos Mena] 2 Procurement and the Supply Network 2.1 Supplier Relationship Management [Dr Remko Van Hoek] 2.2 Global Sourcing [Dr Martin Christopher] 3 Delivering Performance in Procurement 3.1 Strategic Cost Management [Dr Lisa M Ellram] 3.2 From Cost to Value in Procurement [Dr Remko Van Hoek] 3.3 Supply Chain Risk Management [Dr Martin Christopher] 3.4 Information Technology in Procurement [Dr Alan Smart] 4 Sustaining Procurement Performance 4.1 Sustainable Procurement [Dr Carlos Mena] 4.2 The Future of Procurement – A Wealth of Opportunities [Dr Soroosh Saghiri and Dr Carlos Mena]
Leading Procurement Strategy 9780749470333 £44.99
Remko van Hoek is a Visiting Professor at Cranfield School of Management and previously held positions as Global Procurement Director at PwC and SVP Sourcing and Procurement at the Walt Disney Company. Martin Christopher is Emeritus Professor of Marketing and Logistics at Cranfield School of Management. He is a regular contributor to conferences and workshops around the world.
Rights Sold First edition: Chinese (Simplified)
Strategic Sourcing and Category Management 9780749473976 £39.99
Logistics, Operations and Supply Chain Management
89
Packaging Logistics
This book
<< Explores key characteristics of
industrial and consumer packaging in a variety of companies, using examples and case studies from practice
Strategies to Reduce Supply Chain Costs and the Environmental Impact of Packaging
<< Examines the different ways that packaging adds value to logistics and supply chain, such as costeffectiveness and packaging aesthetics
Edition 1 Date: Price:
03/06/2018 £39.99
ISBN Paperback: e-book:
9780749481704 9780749481711
Extent: Dimensions: Subject:
288 234x156 Logistics
<< Provides concrete tools, methods
and guidelines that help reduce the cost of materials handling, and increase safe and efficient storage
Author Information
Description
Henrik Pålsson is Associate Professor at Lund University, Sweden. He has conducted research and taught master’s students within packaging logistics since 2004. Lund University specialises in this topic and is world renowned for its research in this area.
Organizations now consider packaging as a critical issue. Effective and efficient packaging can improve the performance of companies and minimise their costs. Packaging Logistics examines all essential roles within an organization, from the purchasing of raw materials to the production and sale of finished products, as well as transport and distribution. It is important for practitioners and academics to understand the role of packaging along the supply chain and the different implications of an efficient product packaging system for successful management of operations. In Packaging Logistics, Henrik Pålsson covers essential hot topics such as sustainability, innovation, returns, e-commerce, end-of-life and future trends and challenges. This practical book takes the reader through every stage of packaging and relates it to supply chain and logistics, illustrated by over 30 bona fide case studies.
Table of Contents 1 2
Defining Packaging Logistics Packaging Logistics Performance and Decision Support 3 Concepts and Strategies to Apply to Packaging Logistics 4 Sustainable Packaging Logistics 5 Information and Communication Technologies (ICT) and Packaging 6 Returnable Packaging Systems 7 Packaging Logistics and E-Commerce 8 End of Life Packaging 9 Packaging Logistics Innovations 10 Packaging Logistics in Developing Countries 11 Packaging Logistics in Supply Chain Practice
90
Logistics, Operations and Supply Chain Management
Related Titles Sustainable Logistics and Supply Chain Management 9780749473860 £44.99
Green Logistics 9780749471859 £39.99
This book
<< Explains Integrated Business
Planning frameworks and how they can be applied to supply chain management
<< Encourages the application of
academic theories to real-world problems, such as how to build an honest and open supply chain
<< Discusses change and how to
implement it through learning from examples provided by a range of supply chain professionals: academics, practitioners, consultants and service providers
Successful Integrated Planning for the Supply Chain Key Organisational and Human Dynamics Edition 1 Date: Price:
03/03/2018 £39.99
ISBN Paperback: e-book:
9780749477684 9780749477691
Extent: Dimensions: Subject:
240 234x156 Supply Chain Management
Description
Author Information
Managing changes to the supply chain comes with its unique challenges. Supply chain planning presents an especially complex challenge for the change practitioner as multiple stakeholders and functions are involved. Successful Integrated Planning for the Supply Chain evaluates different approaches to change interventions and explores how Integrated Business Planning could be implemented in any organization to create sustainable improvements.
Richard Lloyd is Associate Director of the Supply Chain Centre of Excellence at TATA Consultancy Services, Mumbai. They are a leader in the global marketplace and among the top 10 technology firms in the world. The author has worked for lots of international companies designing and managing supply chains such as NOKIA, where he was responsible for driving their global supply chain. He is a visiting lecturer at Cranfield University, Bedford, UK.
Using frameworks based on extensive academic research, Richard Lloyd considers the potential blocks to an effective supply chain, and advises on how to deal with and identify uncertainties within an organization. Numerous international case studies included throughout show that every project has its own set of unique problems. Successful Integrated Planning for the Supply Chain is an invaluable guide for anyone who needs to implement change in the supply chain.
Table of Contents
Related Titles
1 2 3 4 5 6
The Handbook of Logistics and Distribution Management 9780749466275 £44.99
7 8 9 10 11 12 13 14 15 16
Introduction Supply Chain Challenge An Outside-In View of an Organisation Who Works Here, and Why? Digging to Understand How We Got Here Incongruities and Uncertainties – A Look Behind the Scenes Theory of Action and Linking Behaviour to Assumptions The Politics of Information and Technology Wicked Problems – Understanding the Challenge Leadership Approaches to Change Realpolitik and Ideals – Approaches to Architecture Shaping Reality with Authentic Stories Sharing Stories that will Stick Getting to Agility Faster Case Studies Next Steps
Leading Procurement Strategy 9780749470333 £44.99
Supplier Relationship Management 9780749468064 £49.99
Logistics, Operations and Supply Chain Management
91
Managing the Retail Supply Chain
This book
<< Explores retail supply chain and
merchandising from the very basics, up to strategic and senior level challenges
Merchandising Strategies that Increase Sales and Improve Profitability
<< Includes an academic presentation of theories and models used to aid practical understanding
<< Includes tools and case studies to
Edition 1
help supply chain managers and merchant planners work more effectively
Date: Price:
03/01/2018 £39.99
ISBN Paperback: e-book:
9780749480622 9780749480639
Extent: Dimensions: Subject:
288 234x156 Procurement
Author Information
Description
James Topps has worked in retail supply chain for Kraft (Formerly Cadbury), Ted Baker and Morrison’s. He currently heads up the merchandise planning (formerly supply chain) for Maplin Electronics.
Buying, merchandising and the supply chain are inextricably linked. Product merchandisers play a key role within retail, as profits can be affected by how successfully they undertake their work. Merchandisers set prices to maximise profits and manage the performance of ranges, planning promotions and mark-downs as necessary. They also oversee delivery and distribution of stock and deal with suppliers. Their connection with and understanding of the supply chain is vital. Supported by theories, explanations and real-life examples, Managing the Retail Supply Chain looks at concepts and core themes that run across all sectors.
Glenn Taylor is currently Merchandise Planning Director at Maplin Electronics. He has been merchandise and supply chain director in companies such as Dreams, B&Q and BonMarche, developing best practice through periods of expansion and growth for business on and offline, in the UK and overseas.
Many businesses use a one-size-fits-all solution for any issues which arise, leading to big problems. Managing the Retail Supply Chain presents numerous examples of different business models adopted by a variety of companies. Covering basic principles of retail supply chain, KPIs, merchandise planning and demand planning; as well as omnichannel, vertical integration, on-shelf availability and e-commerce, Managing the Retail Supply Chain is an essential guide for anyone involved in or studying retail supply chains and merchandising.
Table of Contents 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
92
Logistics, Operations and Supply Chain Management
Basic Principles of Retail Supply Chain Linking Basic Supply Chain Theory to Retail KPIS Integration With Other Functions Different Supply Chain Structures (Merchandise Planning/Demand Planning etc) Job Roles Omni Channel Retailing “Single View of Stock” Vertical Integration Vs 3PL Inventory Management Modern Retail Supply Chain Professional Skill Set and Expectations The Retail Value Chain 1 Store Vs 1000 Store Operations Lean Vs Fat Supply Chains On Shelf Availability (OSA) E-commerce and Web Integration Basic Calculations and Mathematics Related to Retail Supply Chain Different Approaches to Different Industries
Related Titles Logistics and Retail Management 9780749468231 £44.99
The Lean Supply Chain 9780749472078 £39.99
Strategic Sourcing and Category Management 9780749473976 £39.99
This book
<< Overviews global container
transport, including shipping networks and inland/multi-modal aspects
<< Focuses on operational models and cost structures, including multimodal
<< Discusses key origins and
destinations, main routes and service types, and key players in the sector
International Freight Transport Cases, Structures and Prospects Edition 1 Date: Price:
03/03/2017 £49.99
ISBN Paperback: e-book:
9780749474348 9780749474355
Extent: Dimensions: Subject:
376 234x156 Transport
Description
Author Information
International Freight Transport presents the key changes and issues in the fast-moving industries of trade and transport. It includes regional trade groupings, emergence of new large economies (i.e. BRIC countries), and pivotal regions such as the Middle East and Central America where major projects, such as new and widened canals, are underway or planned. These changes could redraw the trade map with major implications for transport patterns and solutions.
Professor Anthony Beresford is Programme Director for the MSc International Transport at Cardiff University and Director for the suite of Masters Programmes within Logistics and Operations Management. Professor Beresford has travelled widely in an advisory capacity within the ports and transport fields in Europe, Asia and North America.
Blending geography, economics, politics and trade, International Freight Transport provides insight into a wide range of topics, including: globalisation; demand versus supply; buyers and sellers; transport regulation, geography, modes and methods; transport ownership; alliances; and safety and security. The book is the only comprehensive and accessible book on international transport available.
Table of Contents 1 Introduction – Cases, Structures and Prospects 2 Trade and the Transport Environment 2.1 Demand, Supply and Freight Rates – The Shipping of Global Trade [Hassiba Benamara, Jan Hoffmann and Frida Youssef] 2.2 Trade and Customs Procedures in International Freight Transport – Requirements, Issues and Trends [Andrew Grainger] 3 International Freight Transport in Practice 3.1 Multimodal Transport Solutions for Grain Exports from Kazakhstan [Timur Bimaganbetov, Anthony Beresford and Stephen Pettit] 3.2 The Transport of Oil and Gas [Hance D Smith and Azmath Jaleel] 3.3 Global Container Transport [Rolf Neise] 3.4 Car Shipping [Paul Nieuwenhuis] 4 Trading Regions 4.1 International Freight Logistics in South East Asia – The Indonesia–Malaysia–Thailand Growth Triangle (IMT-GT) [Ruth Banomyong] 4.2 North America’s Evolving International Freight Transport – Challenges and Responses [Michael Ircha] 4.3 International Freight Transport in South America – The Case of Colombia [David B Grant, Rodrigo Britto, Juan Pablo Soto, Marcus Thiell] 4.4 International Freight Transport in Southern Africa [Christopher Savage]
Dr Stephen Pettit is a researcher for the Transport and Shipping Research Group in Cardiff Business School. He has been involved in a range of transport related research including a ground-breaking project for the Department of Transport.
4.5 Freight Transport in Korea and Taiwan [Su-Han Woo, Po-Lin Lai, Doori Kim and Jungeun Kim] 5 Challenging Environments and Transport Futures 5.1 Overcoming International Freight Transport Challenges in a Disaster Response Context [Peter Tatham and Gyöngyi Kovács] 5.2 Transport Futures – Reconciling the OnDemand Economy with Global Production Chains [Peter Wells]
Related Titles Maritime Logistics 9780749472689 £44.99
The Handbook of Logistics and Distribution Management 9780749466275 £44.99
Logistics, Operations and Supply Chain Management
93
The Handbook of Logistics and Distribution Management
This book
<< Unique breadth and depth
of coverage of supply chain strategy AND logistics/ distribution including step-bystep strategic accounts of setting up and operating supply chains for maximum value and the tactical elements of logistics and distribution
Understanding the Supply Chain Edition 6
On ine resources
Date: Price:
03/01/2017 £44.99
ISBN Paperback: e-book:
9780749476779 9780749476786
Extent: Dimensions: Subject:
912 240x170 Logistics
<< Worked examples using current real-world data (flow charts, tables, maps, equations) from the authors’ first-hand industry experience bring the concepts to life
<< Online Resources - PowerPoint
lecture slides (featuring tables, images and formulae from the text), glossary of terms, weblinks, blog articles, video interviews and infographics Endorsed by
Author Information
Description
Alan Rushton is a Director of Dialog Consultants, and was formerly the Director of Graduate Programmes at the Centre for Logistics and Supply Chain Management at Cranfield University. He is also a Chartered Fellow of the CILT (UK).
The definitive guide to supply chain philosophy, strategy AND the practicalities of logistics and distribution. The Handbook of Logistics and Distribution Management is a step-by-step guide to setting up and managing supply chains to add maximum value to the organisations they serve. Benefiting from the author team’s years of practical field-based experience in some of the most challenging environments across the world, this book will enthuse students and be an invaluable desk reference throughout the careers of practitioners.
Phil Croucher is an independent supply chain consultant and lecturer, has an MSc in Logistics and Distribution Management from Cranfield University and is a Chartered Fellow of the CILT (UK).
Packed with worked examples and real-world data The Handbook of Logistics and Distribution Management offers complete coverage on all the key aspects of distribution, logistics and supply chain planning and management with clear and straightforward explanations. This is not a compilation of work drawn from a disparate collection of research papers and miscellaneous projects but a logical and complete holistic view of how supply chains fit together including the detailed, nitty gritty of the distribution and logistics.
Dr Peter Baker is an independent consultant and lecturer, a Visiting Fellow at Cranfield University and a Chartered Fellow of CILT (UK).
Globalisation, increased competition and new technologies have all changed the landscape in which supply chains operate. This fully revised 6th edition of The Handbook of Logistics and Distribution Management provides solutions to the key challenges. With new material on international freight forwarding, environmental best practice, cool chain, intermodal shipping and outsourcing and a new, detailed index of contents this is the ultimate study/reference companion. New online resources including PowerPoint lecture slides (tables, images and formulae from the text), glossary of terms, weblinks, blog articles, video interviews and infographics.
Table of Contents 1 2 3 4 5 6 7
Concepts of Logistics and Distribution Planning for Logistics Procurement, Inventory & Demand Forecasting Warehousing and Storage Freight Transport Outsourcing Logistics Operational Management
Related Titles Warehouse Management 9780749469344 £44.99
Humanitarian Logistics 9780749470876 £44.99
94
Logistics, Operations and Supply Chain Management
This book
<< Provides essential information
on transport legislation, technical standards and goods vehicle operations
<< Looks at the legal, operational and
Lowe’s Transport Manager’s and Operator’s Handbook 2018
environmental factors that govern the profession
<< Offers a definitive one-stop
reference source for the haulage industry
Endorsed by
Edition 48 Date: Price:
03/02/2017 £59.99
ISBN Paperback: e-book:
9780749483159 9780749483166
Extent: Dimensions: Subject:
760 240x170 Transport
Description
Author Information
Now in its 48th edition, Lowe’s Transport Manager’s and Operator’s Handbook 2018 is the most comprehensive guide available to the operational rules and guidelines governing the UK’s road transport operators. This best-selling handbook is an essential reference and explores in detail the most pressing issues in today’s road transport industry. It includes details on professional competence, rules on working times and driving hours, licensing and penalties, insurance, road traffic law, maintenance advice and the international road haulage market.
David Lowe has been involved in the road haulage industry for many years, and is an experienced consultant and freelance writer. His many books on transport include The Professional LGV Driver’s Handbook and The Pocket Guide to LGV Drivers’ Hours and Tachograph Law.
Lowe’s Transport Manager’s and Operator’s Handbook 2018 is the essential reference source for any transport manager, fleet operator, owner-driver haulier or student with an involvement in the industry. This new edition has been thoroughly updated and revised to reflect the latest developments in legislation and regulations.
Clive Pidgeon is Examination Database Manager for CILT Level 5 qualifications, CILT Distance Learning Advisor, an examiner and verifier for CILT and author of various CILT textbooks and training materials.
Table of Contents 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27
Goods Vehicle Operator Licensing Professional Competence Goods Vehicle Drivers’ Hours and Working Time Goods Vehicle Drivers’ Records Tachographs – Fitment and Use Requirements Driver Licensing and Licence Penalties Driver Testing and Training Vehicle Registration, HGV Road User Levy, Excise Duty and Trade Licences Insurance (Vehicles and Goods in Transit) and Conditions of Carriage Road Traffic Law Goods Vehicle Dimensions and Weights Construction and Use of Vehicles Vehicle Lighting and Marking Goods Vehicle Plating, Annual Testing and Vehicle Inspections Light Vehicle (MoT) Testing Maintenance Advice The Safety of Loads on Vehicles Carriage of Livestock Special Types Vehicles UK Carriage by Road Regulations Insurance Fuel Economy Aids Safety Energy Savings Opportunity Scheme (ESOS) Quality Assessment and Accreditation Entry to the International Road Haulage Market Unit Loads and Loading Units
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Maritime Logistics 9780749472689 £44.99
Green Logistics 9780749471859 £39.99
Logistics, Operations and Supply Chain Management
95
A Study Guide for the Operator Certificate of Professional Competence (CPC) in Road Freight 2018
This book
<< Covers the entire CPC 2018
syllabus, including all the set examination questions and factual notes needed to pass the exams
<< Meets the needs of those wishing to take either of the two most popular routes available to pass the CPC: the OCR and CILT examinations
<< Provides summaries of key learning
Edition 2
points, spaces for notes and selftest sections throughout the book
Series: Date: Price:
Transport Managers 03/01/2018 £29.99
ISBN Paperback: e-book: Extent: Dimensions: Subject:
9780749481933 9780749481940 288 234x156 Transport
Author Information
Description
Clive Pidgeon served as Chair on the Freight Transport Association (FTA) Welsh Freight Council for four years whilst with the PO. He also worked with HMG when the CPC qualification was reviewed in 1996. He joined OCR as a CPC examiner, later as a Chief examiner. He served as examination database manager for CILT Level 5 qualifications, a CILT Distance Learning Advisor, an examiner and verifier for CILT and an author of various CILT textbooks and training materials.
A Study Guide for the Operator Certificate of Professional Competence (CPC) in Road Freight 2018 is a vital study guide that offers the thorough preparation needed to pass the tough CPC exams in the UK. It covers the examination method used by the Oxford, Cambridge and RSA (OCR) and the Chartered Institute of Logistics and Transport (CILT). This is the Level 3 standard qualification overseen by The Office of Qualifications and Examinations Regulation (OFQUAL) and the Welsh Assembly Government, which is required by any person wishing to operate vehicles over 3,500 kg, the maximum authorised mass for hire and reward, in the UK and internationally. A Study Guide for the Operator Certificate of Professional Competence (CPC) in Road Freight 2018 has been extensively revised to include all the new legislation. It covers the eight study sections that the directive requires: civil law; commercial law; social law; fiscal law; business; financial; management of the undertaking access to the market; technical standards and technical aspects of the operation road safety. It features many case studies, examples, diagrams and graphics. New to this edition: test questions after each section.
Table of Contents
Related Titles
1 2 3 4 5 6 7 8
Transport Operator Licensing 9780749480530 £29.99
9
Introduction Civil Law Commercial Law Social Law Fiscal Law Business and Financial Management Access to the Market Technical Standards and Technical Aspects of Operation Road Safety
Lowe’s Transport Manager’s and Operator’s Handbook 2017 9780749478926 £59.99
The Handbook of Logistics and Distribution Management 9780749476779 £44.99
96
Logistics, Operations and Supply Chain Management
Employability, Careers & Entrepreneurship Innovation and Best Practice in Business Skills Business Stories Education Entrepreneurship Finance & Investment for Entrepreneurs General Careers Information Innovation Job Seeking Skills for Entrepreneurs Small Business Specific Careers Testing Work/Life Balance Workplace Skills
www.koganpage.com
97
Featured Titles
NEW BOOK
Superconductors
Revolutionize Your Career and Make Big Things Happen Derek Loudermilk Jul 2018 9780749482367 Page 99
NEW BOOK
Confident Data Skills
Master the Fundamentals of Working with Data and Supercharge Your Career NEW BOOK
Kirill Eremenko 9780749481544 Jan 2018 Page 100
Confident Web Design
Master the Fundamentals of Website Creation and Supercharge Your Career Kenny Wood Jan 2018 9780749481001 Page 101
NEW BOOK
Confident Digital Content
Master the Fundamentals of Online Video, Design, Writing and Social Media to Supercharge Your Career Adam Waters Jan 2018 9780749480943 Page 102
98
Confident Coding
Master the fundamentals of code and supercharge your career
Discover our full portfolio of books at www.koganpage.com
Rob Percival May 2017 9780749479633 Page 103
This book
<< Contains inspiring interviews with
cutting-edge experts including Jordan Harbinger, Vanessa Van Edwards, Derek Muller and Jason Zook to help the reader master the skills they need to take back control
Superconductors Revolutionize Your Career and Make Big Things Happen Edition 1
<< Pushes the reader to triumph over
increasingly disrupted career paths by fully developing themselves with the original, practical and handson exercises at the end of every chapter
<< Shows the reader how they can
become irreplaceable, get an edge on the competition and stay valuable in a context of growing automation, AI and increased outsourcing
Date: Price:
03/07/2018 £14.99
ISBN Paperback: e-book:
9780749482367 9780749482374
Extent: Dimensions: Subject:
232 234x156 Innovation
Description
Author Information
The steady career path is a thing of the past: disruption is here to stay. You need to be able to keep learning, growing and reinventing yourself to stay valuable in the midst of this change. Those who succeed in this new world will be the ones who have skills that are always in demand and cannot be replaced. Creativity, charisma, confidence, constant learning, storytelling, adaptability and tribe building are the keys to having a thriving professional life and turning ideas into reality. Superconductors is your treasure trove of exclusive interviews and hands-on self-development exercises to inspire you and push you into action. Derek Loudermilk brings together some of the best minds to coach you on every skill, including entrepreneurs, podcasters, venture capitalist experts, human behaviour hackers, journalists and digital storytellers. Michael Margolis, Vanessa Van Edwards, Derek Muller, Jason Zook and Linda Rottenburg are just some of the people giving you original insights and advice to help you form your own path.
Derek Loudermilk is a serial entrepreneur, business coach and international speaker. A dedicated professional adventurer and digital nomad, he is also the host of the Art of Adventure Podcast and the Uncharted Family Podcast.
If you’re ambitious and you want to carve your place in this chaotic, but exciting, new world of work then you need to be a superconductor: you need to have the creative energy, the ability to build great networks and the charisma to make big things happen. Whether you want to live as a digital nomad, an entrepreneur or be a formidable force in your chosen industry, Superconductors gives you the unique insight and hands-on tools to be the best you can be.
Table of Contents 1
Introduction - How to Be Valuable in a World Where Value is Constantly Changing 2 Harnessing the Value of Your Relationships and Networks 3 Achieving Big Things in Shorter Time Frames 4 Optimizing Your Creativity 5 Doing Your Best Work 6 Accelerating How You Learn 7 Telling Your Story 8 Portraying Your Best Self - the Science of Charisma and Confidence 9 Building Extraordinary Relationships 10 Dreaming Big 11 Finding the Fun in Innovation and the Healthiness in Competition
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Be a Free Range Human 9780749466107 £14.99
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Entrepreneurship
99
Confident Data Skills
This book
<< Covers the most important
techniques of working with data including visualization, modelling, preparation, presentation and communication
Master the Fundamentals of Working with Data and Supercharge Your Career
<< Contains several inspiring case
studies that enable the reader to see how data skills are applied in real companies from around the world, including Netflix, LinkedIn, Goodreads, Deep Blue and AlphaGo
Edition 1 Series: Date: Price:
Confident Series 03/01/2018 £14.99
ISBN Paperback: e-book:
9780749481544 9780749481551
Extent: Dimensions: Subject:
224 234x156 Workplace Skills
<< Demystifies the seemingly
difficult world of data and makes complicated techniques easy to understand through clear language and step-by-step instructions
Author Information
Description
Kirill Eremenko is a data science entrepreneur, instructor and consultant. He is the Founder and CEO of SuperDataScience, an online educational portal for data scientists. He is an expert in leveraging big data to drive business strategy, revamp customer experience and revolutionize business processes. Eremenko is also passionate about delivering high-quality accessible digital education and runs over 20 online courses, taken by over 100,000 students worldwide.
Data science is the most exciting skill you can master. Data has dramatically changed how our world works. From entertainment to politics, from technology to advertising and from science to the business world, data is integral and its only limit is our imagination. If you want to have a vibrant and valuable professional life, being skilled with data is the key to a cutting-edge career. Learning how to work with data may seem intimidating or difficult but with Confident Data Skills you will be able to master the fundamentals and supercharge your professional abilities. This essential book covers data mining, preparing data, analysing data, communicating data, financial modelling, visualizing insights and presenting data through film making and dynamic simulations. In-depth international case studies from a wide range of organizations, including Netflix, LinkedIn, Goodreads, Deep Blue and Alpha Go show successful data techniques in practice and inspire you to turn knowledge into innovation. Confident Data Skills also provides insightful guidance on how you can use data skills to enhance your employability and improve how your industry or company works through your data skills. Expert author and instructor, Kirill Eremenko, is committed to making the complex simple and inspiring you to have the confidence to develop an understanding, adeptness and love of data.
Table of Contents 1 2 2.1 2.2 2.3 3
Introduction – Why You Need Data Science What is Data Science – Key Principles Key Data Movements Defining Data Using Data What Can I Get out of Data Science – Data Gathering and Analysis 3.1 Identifying the Problem 3.2 Data Preparation 3.3 Data Analysis 4 How Can I Present It – Communicating Data 4.1 Data Visualization; Data Presentation 4.2 Making Your Data Ideas Happen and Careers in Data Science
100
Employability and Careers
Related Titles Develop Your Presentation Skills 9780749475659 £9.99
Ultimate Aptitude Tests 9780749474072 £14.99
Understanding Digital Marketing 9780749478438 £19.99
This book
<< Covers the essential skills and
concepts that readers need to understand the end-to-end process of web design, including coding languages, tools, creating the website, enhancing the website and publishing the website
Confident Web Design Master the Fundamentals of Website Creation and Supercharge Your Career
<< Provides a step-by-step guide
Edition 1
<< Contains helpful tables, figures and
Series: Date: Price:
Confident Series 03/01/2018 £14.99
ISBN Paperback: e-book:
9780749481001 9780749481018
Extent: Dimensions: Subject:
224 234x156 Workplace Skills
which enables the reader to have built their own basic website by the end of the book boxed features, and is written in an accessible language to make the complex world of web design easy for the reader to understand
Description
Author Information
This is your ultimate beginner’s guide to the skills of web design. Confident Web Design takes you on a practical journey during which you will discover the techniques to allow you to publish a basic website from scratch. Whether you want to develop web design skills to set yourself apart in a competitive job market, power your entrepreneurial pursuits by creating a new website to showcase your product or business idea, or simply boost your professional performance in your current job, Confident Web Design is the perfect beginner’s resource.
Kenny Wood has over 12 years of experience in web design and is the founder and director of IndigoMelody, a digital agency that specializes in creating websites, web apps, visual branding and social media strategies for a wide range of businesses. Based between London and Leamington Spa, Kenny has created websites and apps for organizations including SkillPill, Globelynx, the University of Warwick, Crenshaw Associates, Lennon Wright, Gadfly Media and the British Forces Broadcasting Service. He is a regular blogger and created IndigoMelody’s ‘How we Made It’ web design blog and is passionate about digital education.
In Confident Web Design, each chapter is supported by exclusive online exercises to allow you to put your knowledge into practice and perfect the techniques. The book’s structure is designed to break down each skill into manageable chunks, aided by helpful examples, technical term glossaries, tables and images to support you as you learn. Written in accessible and engaging language, author Kenny Wood shares his passion and enthusiasm for modern web design through this essential guide.
Table of Contents 1 2 3 4 5 6 7 8 9 10
Introduction How the Web Works The Tools of Web Design The Languages of Web Design Creating Your First Website CSS JavaScript Enhancing Your Website Publishing Your Website How Web Design Skills can Supercharge Your Career 11 Conclusion
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Understanding Social Media 9780749473563 £19.99
Employability and Careers
101
Confident Digital Content
This book
<< Contains inspiring interviews
with content experts from Sky, Mumsnet, CNN International, The Red Cross, Crocstar Media, Bunsters Hot Sauces, the UK Government Communication Service, Gatwick Airport and Innocent
Master the Fundamentals of Online Video, Design, Writing and Social Media to Supercharge Your Career
<< Is relevant to and can empower
Edition 1 Series: Date: Price:
Confident Series 03/01/2018 £14.99
ISBN Paperback: e-book:
9780749480943 9780749480950
Extent: Dimensions: Subject:
224 234x156 Workplace Skills
all career paths, from the creative industries, media and marketing, to technology, education and science
<< Offers a full guide to the basics
of video creation, graphic design skills, photography skills, digital journalism and writing skills specialized to the digital world
Author Information
Description
Adam Waters has been producing digital content for over 10 years. Previously a Senior Digital Producer at Bloomberg, he is currently Head of Digital at the British Forces Broadcasting Service. Waters is also a juror for the Royal Television Society Journalism Awards and regularly serves as a digital adviser to charities and the UK government. He is passionate about digital skills and modern journalism and regularly runs classes and mentorship programmes for young people and graduates.
Confident Digital Content gives you the opportunity to become digitally multi-skilled and learn the fundamentals of the most important types of digital creativity. Whatever your career path, being able to produce exciting and creative content online; whether through video, design, digital journalism or social media; can supercharge your professional career and empower your entrepreneurial pursuits. Confident Digital Content teaches you valuable hard skills, including how to create and upload great video content, graphic design, photography for social media, community management, digital strategy and metrics; and helps you learn them through practical exercises in every chapter. It also provides insightful guidance on how to boost your career and employability by honing your leadership, creativity and entrepreneurial skills in the world of digital. Case studies from inspiring individuals at organizations including CNN International, the Red Cross, Mumsnet, Bunsters Hot Sauces, Sky, Gatwick Airport, and Innocent show you real world examples of excellent digital content in practice. This book is your ultimate guide to achieving the technical proficiency and confidence to start an inspiring digital career path, whether your ambition is to rise to the top of your chosen industry, be a successful freelancer or become an entrepreneur.
Table of Contents 1 2
Introduction Why Digital Content Skills are Essential for Your Career 3 How to Write for Digital 4 Making Great Video 5 Graphic Design, Photography and Audio 6 Digital Community Building 7 Social Media 8 Evaluation and Measuring Digital Success 9 Becoming a Creative Digital Leader 10 Conclusion
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Digital Selling 9780749475079 £19.99
102
Employability and Careers
This book
<< Gives the reader insightful and
practical guidance on how to make themselves more employable, and enhance their career, through coding skills
<< Teaches the reader how to code using the programming languages of HTML, CSS, JavaScript and Python in a concise, straightforward, step-by-step format << Endows the reader with the core
knowledge to create their own digital product and a foundation for further, advanced learning
Confident Coding Master the Fundamentals of Code and Supercharge Your Career Edition 1 Series: Date: Price:
Confident Series 03/05/2017 £14.99
ISBN Paperback: e-book:
9780749479633 9780749479640
Extent: Dimensions: Subject:
272 234x156 Workplace Skills
Description
Author Information
If you want to master the fundamentals of coding and kick start your career, Confident Coding is the book for you. Everyone has a digital life, but too few truly understand how the software that dominates the world actually works. Coding is one of the most in demand skills on the job market and grasping the basics can advance your creative potential and make you stand out from the crowd.
Rob Percival is a web-developer and entrepreneur who has taught over 500,000 students how to code through his online courses on Udemy. His courses have been translated into over five different languages and have taught people all around the world to become proficient and confident webdevelopers.
Rob Percival gives you a step-by-step learning guide to HTML, CSS, JavaScript, Python, building iPhone apps, building Android apps and debugging. On reading this book and honing your skills through practice, you will be able to code in each of these languages, build your own website, build your own app and have the confidence to supercharge your employability. Confident Coding provides you with the roadmap you need to enhance your professional life through coding, with insightful and inspirational guidance, including real life success stories, on how to use your new skills. The ability to code can give your CV the edge on the competition, give you greater autonomy and improve your work performance. If you are a self-employed entrepreneur, being able to create your own website or app can grant you valuable freedom and revolutionize your business. If you are an aspiring developer, this book will give you the building blocks to embark on this career path.
Table of Contents
Related Titles
1 Introduction 2 Why Coding 2.1 Why Coding is Important and What it Can Do For You 2.2 What Coding Is 3 Languages 3.1 HTML 3.2 CSS 3.3 JavaScript 3.4 Python 4 In Practice 4.1 Website Development 4.2 Building an Android App 4.3 Building an iPhone/iPad App 4.4 Debugging 5 Futureproofing Your Career With Coding 5.1 Using Coding to Enhance Your Career Prospects 5.2 Coding and Entrepreneurship: Creating Your Own Business or Product 5.3 Pursuing Coding Further: Becoming a Developer 5.4 Conclusion
Ultimate Psychometric Tests 9780749474515 £14.99
Ultimate Aptitude Tests 9780749474072 £14.99
The 30 Day MBA 9780749475000 £16.99
Employability and Careers 103
Assessment Centre Success
This book
<< Contains one of the highest
numbers of practice exercises and questions on the market, developed and sourced by an expert Assessment Centre planner
Your Ultimate Resource of Practice Exercises and Sample Questions to Help you Ace the Activities, Beat the Competition and Impress Employers
<< Is full of insider tips and tricks from
author Tony Weightman who has run Assessment Centres for major clients including GSK, Nestle, Virgin Atlantic and Transport for London
Edition 1
<< Helps job seekers gain confidence
Date: Price:
03/07/2018 £14.99
ISBN Paperback: e-book:
9780749483135 9780749483142
Extent: Dimensions: Subject:
by giving them the tools to practice showcasing the kinds of skills that top employers are looking for from leadership and team work to decision making and keeping calm under pressure
240 234x156 General Careers Information
Author Information
Description
Tony Weightman has over thirty years’ experience as a HR consultant for major organizations including GSK, Nestle, Virgin Atlantic and Transport for London. He has developed and run assessment centres for some of the UK’s largest organizations across several industries including food, engineering, hospitality and the charity sector, as well as for MBA candidate selection.
Assessment Centre Success is your road map to mastering the skills, exercises and challenges that you’ll be faced with when trying to secure that prized job offer. An Assessment Centre can be daunting: you are likely to face a full day of challenging exercises, tests and skilled competitors. However, with the right level of practice and preparation, you will be able to confidently tackle whatever employers may throw at you. Written by experienced Assessment Centre planner, Tony Weightman, Assessment Centre Success contains a bank of practice exercises and insider tips to help you succeed. Individual exercises are covered, including how to deliver good presentations, reports, interviews and analysis under pressure as well as group exercises such as problem solving and team presentations. Expert guidance on how to demonstrate the key skills employers are looking for helps you understand how to show yourself in the best possible light under challenging circumstances: including leadership, team work, industry knowledge, keeping calm under pressure, decision making, analytical skills, confidence and communication skills.
Table of Contents 1
Introduction – The Importance of Assessment Centre Skills 2 What an Assessment Centre is, Why They are Used and Why You Need to Learn How to Excel at Them 3 What Employers Are Looking For 4 How the Assessment Centre Works and What Will Happen 5 How to Prepare for an Assessment Centre 6 Practice Exercises and Explanations – Individual 7 Practice Exercises and Explanations – Group 8 Psychometric Tests 9 How to Perform Well on the Day 10 Gaining Feedback After the Event and Improving Your Performance 11 Conclusion
104
Employability and Careers
Related Titles Ultimate Interview 9780749474034 £14.99
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Great Answers to Tough Interview Questions 9780749471453 £9.99
This book
<< Contains brand new content for 2018 on digital and technology careers
<< Provides job-seekers with crucial
and concise information: what qualifications are required, what does the job entail, what are the starting salaries and what are the opportunities in the industry
<< Functions as an easy-to read
and non-intimidating guide that is perfect for young people considering their career options
The A-Z of Careers and Jobs Edition 25 Date: Price:
03/05/2018 £19.99
ISBN Paperback: e-book:
9780749482305 9780749482312
Extent: Dimensions: Subject:
368 234x156 General Careers Information
Description From accountant to zoologist, this new edition of The A-Z of Careers and Jobs is your one-stop guide for insightful guidance on more than 300 different career areas in the UK. This book is a quick and informative way to find out about what jobs and careers are out there, from traditional roles to brand new opportunities in the digital world. For those looking for their first job after school or university, or for anyone considering a change of career, this book provides reliable and up-to-date advice on a wide range of professions to help you choose the right path for you. The A-Z of Careers and Jobs covers the practical issues you need to understand, such as the extent of job opportunities in each industry, what personal skills are needed, what experience is required, entry qualifications, training, as well as typical earnings and starting salaries. In an ever more competitive and changing job market, information will help maximize your chances of success. This book is designed to help identify what personal strengths fit to what kinds of work, what skills you should highlight on a CV and what you need to know to be well informed about each job. The A-Z of Careers and Jobs is also a valuable resource for careers advisers working in schools, colleges and universities who need to keep track of new developments - such as new roles and routes of entry, professional associations and exams to offer the very best guidance to today’s job hunters.
Related Titles Great Answers to Tough Interview Questions 9780749471453 £9.99
Ultimate Job Search 9780749474157 £14.99
Ultimate CV 9780749474546 £14.99
Employability and Careers 105
Ultimate Aptitude Tests
This book
Over 1000 Practice Questions for Abstract Visual, Numerical, Verbal, Physical, Spatial and Systems Tests
<< Includes detailed explanations of
<< Contains essential practice for
recruitment tests and aptitude assessment procedures answers to aid learning and test scoring abilities
<< Comes with a free suite of online
Edition 4
tests which allow the reader to practice and score themselves against others
Series: Date: Price:
Ultimate Series 03/07/2018 £14.99
ISBN Paperback: e-book:
9780749482084 9780749482091
Extent: Dimensions: Subject:
232 234x156 Testing
Author Information
Description
Jim Barrett is a chartered psychologist with years of experience in advising organizations on their selection procedures. He is a bestselling author and has written many testing books, including The Complete Personality Assessment, How to Pass Advanced Aptitude Tests, The Aptitude Test Workbook and he is coauthor of Test Your Own Aptitude, all published by Kogan Page.
Do you need to prepare for an aptitude test as part of an interview or selection process? Do you want to be able to practice, improve and measure your scores? Ultimate Aptitude Tests, now in its fourth edition and part of the best-selling Ultimate series, is the largest and most comprehensive book of its kind, boasting over 1000 varied practice aptitude questions with accompanying detailed answers and explanations. In such a competitive job market, this is the perfect book to ensure you’re entirely prepared to get those high scores and impress potential employers.
Tom Barrett runs a online software development consultancy. He specialises in web software architecture, web standards, usability and content management. Tom is a psychology graduate and has developed the software for the online psychometric tests available at insight-tests.com.
Businesses use aptitude tests to gain a greater level of certainty when recruiting and sometimes even to fast track potential leaders. Providing essential practice, Ultimate Aptitude Tests it includes psychometric tests that mirror those you are likely to encounter, including abstract visual tests, verbal and numerical reasoning aptitudes test, practical skills and understanding tests, spatial and systems potential tests and logic and intuition tests of different types. This new edition also now includes a brand new section on online testing environments as well as free access to a separate full online test to evaluate your abilities. Ultimate Aptitude Tests is brilliant preparation for candidates wishing to outshine their competition on the job market and secure their dream job.
Table of Contents 1 2 3 4 5 6 7 8 9 10
106
Employability and Careers
Introduction Abstract Visual Tests Abstract Numerical Tests Abstract Verbal Tests Physical Tests Spatial Tests Practical Numerical Tests System Tests Practical Verbal Tests Online Testing
Related Titles Ultimate Psychometric Tests 9780749474515 £14.99
Ultimate IQ Tests 9780749474300 £14.99
This book
<< Is the biggest ever psychometric test book boasting over 1000 practice questions
<< Is designed to be an ideal
companion to self study and practice of psychometric tests to help you land your dream job
<< Offers sample questions from every major type of test including verbal reasoning, numerical reasoning, personality questionnaires, nonverbal and diagrammatic reasoning tests, spatial and recognition tests, situational awareness questions, quantities and conversions
Ultimate Psychometric Tests Over 1000 Practical Questions for Verbal, Numerical, Diagrammatic and Personality Tests Edition 4 Series: Date: Price:
Ultimate Series 03/07/2018 £14.99
ISBN Paperback: e-book:
9780749481636 9780749481629
Extent: Dimensions: Subject:
280 234x156 Job Seeking
Description
Author Information
Are you faced with an upcoming psychometric test as part of a job application? Do you want to practice your technique and perfect your score? The best-selling Ultimate Psychometric Tests, now in its fourth edition, is the biggest book of its kind, containing over 1000 practice test questions of a multitude of different types of tests with accompanying answers and explanations. Providing sample questions from all the major types of test, including verbal reasoning, numerical reasoning, personality questionnaires, non-verbal and diagrammatic reasoning, new tests also now include spatial recognition and visual estimation, situational awareness tests as well as quantities and conversion tests.
Mike Bryon is an expert in psychometrics and training solutions. He is the author of many testing books, including How to Pass Graduate Psychometric Tests, The Graduate Psychometric Test Workbook, How to Pass Advanced Numeracy Tests, The Advanced Numeracy Test Workbook and How to Pass the Civil Service Qualifying Tests all published by Kogan Page.
Ultimate Psychometric Tests also includes an overview of which companies employ which tests, including L’Oreal, Sony, HMV, Toyota and IKEA among others and it has plenty of advice on how to get test-wise and seriously improve scoring. The use of psychometric tests in job selection procedures is more prominent than ever and for unprepared candidates they represent a considerable challenge that can get in the way of them successfully landing a new job. This is your definitive guide to acing any type of psychometric testing you encounter as well as keeping your mind sharp and active.
Table of Contents
Related Titles
1 2
Ultimate Aptitude Tests 9780749474072 £14.99
Psychometric Tests – What Are They? How to Pass Psychometric Tests and How to Use this Book 3 Verbal Reasoning 4 Numerical Reasoning 5 Personality Questionnaires 6 Non-Verbal Reasoning, Mechanical Comprehension and Data Interpretation 7 Answers and Explanations
Rights Sold First edition: French
Ultimate IQ Tests 9780749474300 £14.99
How to Pass Advanced Verbal Reasoning Tests 9780749480172 £12.99
Employability and Careers 107
Ultimate Job Search
This book
<< Provides everything job hunters
need to know in one book on how to maximise their chances of securing a new role
Master the Art of Finding Your Ideal Job, Getting an Interview and Networking
<< Includes insightful comments from industry experts giving a real-life view of the job market
Edition 5
<< Contains sample CVs for different types of jobs and sector specific interview questions
Series: Date: Price:
Ultimate Series 03/07/2018 £14.99
ISBN Paperback: e-book:
9780749481407 9780749481414
Extent: Dimensions: Subject:
256 234x156 Job Seeking
Author Information
Description
Lynn Williams is a career counsellor and trainer who runs workshops on CV writing and interview techniques, and writes regularly on job search and career issues. She is the author of the best-selling Ultimate Interview, Readymade CV and Readymade Job Search Letters (all Kogan Page).
Do you want to find your ideal job? Do you need to able to prepare an excellent CV, answer tough interview questions and impress prospective employers? A ‘one-stop shop’ for all job hunters, Ultimate Job Search takes the stress out of job hunting and provides advice on every stage of the job hunting process, from preparing a powerful CV that will get you noticed; sample cover letters and emails that come across as genuine; making a great impression at interviews; to dealing with offers and rejections in a positive manner.
Rights Sold Third edition: Vietnamese
From the best-selling Ultimate series, the guidance in this book will help you shine and will demonstrate to future employers that you’re the person for the job. With an exhaustive breadth of detail and real-life up-to-date comments from employers and recruitment professionals, Ultimate Job Search is invaluable to anyone looking to get their dream job at any stage of their career.
Table of Contents 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21
108
Employability and Careers
Introduction First Things First The Highly Employable Candidate Making a Start The Skills they Want from Everyone Your CV CV Problems CVs with Special Considerations CVs for Specific Jobs Application Forms Covering Letters Telephone Calls The Job Search Your Online Job Search Job Search Strategies Interviews – Making a Great Impression Answering Interview Questions Questions for Specific Jobs Questions for School and College Leavers Interviews and More Offers and Rejections
Related Titles Ultimate Interview 9780749474034 £14.99
Ultimate CV 9780749474546 £14.99
Ultimate Cover Letters 9780749474539 £14.99
This book
<< Contains 100s of sample
interview questions, as well as sample answers, from a diverse range of job types including management, sales and marketing, administration, customer relations, technical jobs, creative jobs and practical jobs
<< Helps you to prove yourself as an
ideal candidate and covers the soft skills that will help you succeed at interview such as rapport building, communication and confidence
<< Gives insightful guidance on
how best to impress employers through giving the best answers to common, difficult and unusual interview questions
Ultimate Interview Master the Art of Interview Success with 100s of Typical, Unusual and Industry-specific Questions and Answers Edition 4 Series: Date: Price:
Ultimate Series 03/07/2018 £14.99
ISBN Paperback: e-book:
9780749481384 9780749481391
Extent: Dimensions: Subject:
232 234x156 Job Seeking
Description
Author Information
Are you preparing for an upcoming interview? Are you nervous about making a good impression or want to practice for difficult questions? From the bestselling Ultimate series, Ultimate Interview will give you all the guidance you need when preparing to ace the interview for your dream job. When preparing for an interview, it’s essential that you understand what the organization is looking for and how you can prove yourself. In today’s ultra competitive job market, the only way you can beat your competitors is by preparing in the very best way possible. Renowned careers expert, Lynn Williams, will give you the edge on: understanding your interviewer and what they are looking for, highlighting the evidence that you are the perfect candidate through skills and industry knowledge, standing out from the competition, answering questions professionals, navigating the beginning of the interview, coping with difficult questions, dealing with off-the-wall questions, looking the part and knowing how to behave in telephone, video, panel and assessment centre interviews.
Lynn Williams is a career counsellor and trainer who runs workshops on CV writing and interview techniques. She writes regularly for a wide range of publications on job search and career issues and is also the author of Ultimate Job Search, Readymade CVs and Readymade Job Search Letters (all published by Kogan Page).
Ultimate Interview is a must-have for all serious job-seekers. It contains 100s of sample interview questions, with answer examples, tailored by industry to give you a personalized resource. It covers jobs in management, sales and marketing, administration, customer relations, technical industries, practical industries and creative industries.
Table of Contents 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
Introduction Know Your Enemy Prepare Yourself Standing Out Answering Questions Starting in the Interview Questions they Ask Everybody Questions for Practical Jobs Questions for Creative Jobs Questions for Clerical and Administrative Jobs Questions for Sales and Marketing Jobs Questions for Technical Jobs Questions for Management Jobs Questions for Customer Relations Jobs Questions for School and College Leavers Tackling the Difficult Questions Dealing with Tricky Questions Answering Off-the-Wall Questions Your Questions for the Interviewer Variations on the Theme Interview Extras Looking the Part What Happens Next?
Related Titles Ultimate CV 9780749474546 £14.99
Ultimate Job Search 9780749474157 £14.99
Ultimate Cover Letters 9780749474539 £14.99
Employability and Careers 109
The Business Plan Workbook
This book
<< Arms the reader with the tools
required to create a successful business plan by taking them step-by-step through each phase of its development, using 29 actively engaging assignments; which comprise case studies from companies such as Hotmail, Amazon, Honest Burgers and BrewDog; examples and questions that can be applied to their own plan
A Step-By-Step Guide to Creating and Developing a Successful Business Edition 9 Date: Price:
03/02/2018 £19.99
ISBN Paperback: e-book:
9780749481797 9780749481803
Extent: Dimensions: Subject:
352 234x156 Small Business
<< New to this edition: Includes
fresh case studies and a brand new assignment focusing on competing online: covering creating online content, key words, SEO, Social Media, traffic tracking, affiliate marketing and online advertising
<< Online Resources: Provides a
comprehensive guide to online courses, lectures and case studies, supporting lecture slides, test questions and answers
Author Information
Description
Colin Barrow has lectured in business schools in the UK, America, Australia, the Far East and throughout Europe and is currently a visiting fellow at Cranfield University. He is also the author of The 30 Day MBA series, Financial Management for the Small Business and Starting a Business from Home (published by Kogan Page).
One of the most important steps in launching or expanding a venture is the creation of a business plan. The absence of a written business plan can lead to failure for new businesses, and inhibit growth and development. Based on methodology developed at Cranfield School of Management, The Business Plan Workbook takes a practical approach to the topic of business planning. Perfect for those growing businesses, as well as a range of academic and professional courses, this title takes the reader step-by-step through each phase of the development of a business plan, from creating a competitive business strategy to its writing and presentation. With 29 corresponding assignments that each includes case studies such as Hotmail, Cobra Beer, IKEA and Amazon; actively engaging questions and worksheets; it will enable you to validate your business idea, brand your business, research your market and raise finance.
Paul Barrow is a Visiting Fellow at Cranfield, and also a consultant advising SMEs on growth strategies. Robert Brown is a Visiting Fellow at Cranfield and directed the Graduate Enterprise Programme there, where he led a course on entrepreneurship.
This new edition includes an additional assignment covering online content, key words, SEO, Social Media, traffic tracking, affiliate marketing and online advertising. With a range of fresh case studies including BrewDog, Chilango and Honest Burgers, this fully updated ninth edition of The Business Plan Workbook is an invaluable and comprehensive guide to all aspects of business planning. Online supporting resources for this book include lecture slides, test questions and answers, and a new guide to online courses, lectures and case studies.
Table of Contents 1 2 3 4 5 6 7
Strategy and Purpose Market Research Competitive Marketing Strategies Operations and Staffing Forecasting Results Business Controls Writing Up and Presenting Your Business Plan
Related Titles The 30 Day MBA 9780749475000 £16.99
How to Write a Business Plan 9780749475697 £9.99
110
Entrepreneurship
This book
<< New to this edition: brand new
content on managing your property portfolio as well how to cope as part of the ‘sandwich generation’ those who have to support ageing parents and young adult children at the same time
<< Provides the reader with all the
information they need to seize opportunities following retirement, whether through leisure activities, property or simply organizing life more successfully and saving money
<< Contains crucial guidance on
planning for retirement, partretirement solutions, later-life learning and social and personal fulfillment
The Good Retirement Guide 2018 Everything You Need to Know About Health, Property, Investment, Leisure, Work, Pensions and Tax Edition 32 Date: Price:
03/01/2018 £19.99
ISBN Paperback: e-book:
9780749481735 9780749481742
Extent: Dimensions: Subject:
280 234x156 Work/Life Balance
Description
Author Information
Whether it is a relaxing, action-packed or financially rewarding retirement you are looking for, this is the book for you. Revised and updated, The Good Retirement Guide 2018 is packed with hundreds of useful suggestions and insights into your retirement. In retirement, personal ambitions can be realized and new experiences enjoyed. Yet with so much to consider, people are often unsure how best to plan for their future and the scope for concern and confusion is even greater with changing retirement ages and pension rules. In retirement, many people can find themselves stuck between taking care of adult children and elderly parents, making it all the more important to obtain personal and financial fulfilment.
Allan Esler Smith is a Fellow of the Institute of Chartered Accountants and specializes in helping people start up in business, accounts and tax. Allan has also held a number of senior roles in City Regulation investigations and has worked in film and media.
This is an indispensable book that you will refer to again and again. The Good Retirement Guide 2018 offers clear and concise suggestions on a broad range of subject for UK retirees. The Guide includes information on: Pensions/Tax/Investment/Starting Your Own Business/ Leisure Activities/Paid Work/Voluntary Work/How to Avoid Being Scammed/Health/Holidays/ Looking After Elderly Parents/Looking After Young Adult Children/Wills.
Table of Contents 1
Looking Forward to Retirement and Doing the Sums 2 Pensions, Savings and Financing Your Retirement 3 Tax 4 Protection from Scams, Help from Professional Advisers and How to Complain 5 Your Home 6 Health 7 Starting Your Own Business 8 Working for Others - Volunteering and Paid Work 9 Hobbies and Holidays 10 Taking Care of Elderly Parents 11 No One is Immortal
Related Titles The Good Retirement Guide 2017 9780749478674 £19.99
The Daily Telegraph Tax Guide 2017 9780749479510 £14.99
How the Stock Market Works 9780749480554 £14.99
Employability and Careers
111
How to Write Effective Business English
This book
<< Gives you a solid grounding in how to use effective English in writing a CV, letter, job application or business plan
Excel at E-mail, Social Media and All Your Professional Communications
<< With international real-life case
studies to illustrate examples in context
<< Includes checklists to monitor your
Edition 2
progress and take you to the next level in your career
Date: Price:
Better Business English 03/02/2016 £14.99
ISBN Paperback: e-book:
9780749475550 9780749475567
Extent: Dimensions: Subject:
168 216x138 Business Skills
Series:
Author Information
Description
Fiona Talbot originally co-founded a communication consultancy in Rotterdam that helped multi-nationals improve their use of English as an international business language. She now runs TQI Word Power Skills, a business writing skills consultancy that helps both native and non-native English speakers, both in the UK and internationally. She delivers workshops and e-coaching at all levels. Fiona has featured in major publications such as Personnel Today, British Airways’ business magazine, The Sunday Times and Accounting Technician, amongst many others.
How to Write Effective Business English gives guidance to both native and non-native English speakers on how to express yourself clearly and concisely. With case studies and real-life examples that demonstrate how English is used internationally in business, and full of ideas to help you get your communications right first time, this book sets the scene for describing the benefits of good Business English, ideal for multinational companies where communication is a priority. For native English speakers, it may mean un-learning things you were taught at school and learning how to save time by getting to the point more quickly in emails; for elementary to immediate English speakers, it focuses on the areas that are easy to get wrong.
Rights Sold First edition: Estonian, Japanese
112
Employability and Careers
How to Write Effective Business English uses real-life international business scenarios to develop your skills and provide you with some answers that even your boss might not know. You will learn a system to help you quickly and easily write emails, letters, CVs and more. Featuring sections on punctuation and grammar, checklists to help assess progress and now with a new chapter on how to write effectively for social media, How to Write Effective Business English has been praised by both native and non-native writers of English as an indispensable resource.
Table of Contents
Related Titles
1 2 3 4 5 6 7 8 9 10 11
How to Write a Business Plan 9780749475697 £9.99
Why Are You Writing? Business Writing for Today Quality Matters Telling Your Story Through Social Media Defining Business English Writing English for Global Business E-mail and Instant Messaging Punctuation and Grammar Tips Writing Tips for Everyday Business Common Confusions and How to Avoid Them Letter Writing
How to Write Reports and Proposals 9780749475734 £9.99
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