2 minute read
Reality Check
This book << Clearly explains how immersive technologies like AR and VR are currently being used in business, from delivering cost-efficient training solutions, to customizable customer experience and information and data delivery << Showcases the use of these innovative new technologies with case studies from businesses that include American Airlines, BUPA, Thyssenkrupp, Google and McLaren << Directly answers the main misconceptions about immersive technologies that most businesses raise, like them being too expensive, not scalable or only being a nice-to-have in your business arsenal
Edition 1
Date
Paperback Ebook Hardback
Pages Dimensions Subject 03/10/2020
240 234x156 Innovation
Description
Discover the next big competitive advantage in business and learn how augmented and virtual reality can put your business ahead.
Augmented reality (AR) and virtual reality (VR) are part of a new wave of immersive technologies that offer huge opportunities for businesses, across industries and regardless of their size. Most people think of AR or VR as a new development in video gaming like Pokémon GO, or an expensive marketing campaign by the Nikes of the world. The truth is, businesses of any size can put these new technologies to immediate use in areas that include training and development, customer experience and design, as well as data and information management.
Reality Check dispels the common misconceptions of AR and VR, such as them being too expensive or not easily scalable, and details how business leaders can integrate them into their business to deliver more efficient, cost-sensitive and exciting business solutions. The up and coming voice of AR and VR for businesses, Jeremy Dalton, uses exclusive case studies from organizations like Lloyds Banking Group, the UK Courts, Honeywell and IKEA to showcase the practical uses of immersive technologies. He argues businesses will see the most immediate benefits in four areas: - Training - Design - Information and data - Telepresence
Reality Check makes cutting-edge technology accessible and grounds them into the everyday workings of normal businesses. It is your one-stop non-technical guide to incredibly exciting new technologies that will deliver results.
Table of Contents
1 Background and context 2 Drivers of AR/VR benefits 3 Benefits of implementation 4 AR/VR use case framework 5 Misconceptions 6 Challenges to implementation 7 Common pitfalls and challenging areas 8 Current developments and future outlooks
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Author Information
Jeremy Dalton leads PwC’s VR/AR team, helping clients across all sectors understand, quantify and implement the benefits of virtual reality and augmented reality technology. As part of his mission to educate, connect and inspire, he is also a member of the World Economic Forum VR/AR Global Future Council and sits on the advisory board of ImmerseUK, a government-sponsored cross-sector network for businesses, research and educational organizations in the immersive technology industry.
