Evteks 2012- CNR

Evteks, New Era of Home Textile Industry By: Behnam Ghasemi - Kohan textile Journal editor

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VTEKS, Istanbul Home Textile Exhibition, organized by the CNR International Trade Fairs Inc., an affiliate of the CNR Holding, in collaboration with the Association for Turkish Home Textile Industrialists and Businessmen (TETSIAD), took place between 16-20 May 2012 at the CNR Expo Center in Istanbul. The fair opened its door on May 16 for 5 days and hosted approximately 1,000 exhibitor companies together with 119,000 visitors.

More than 130 foreign companies from US, Europe and the Near East countries including Italy, France, Spain, Germany, Belgium, England, Greece, Sweden, US, India, Russia, Azerbaijan, Portugal, Pakistan, Syria, Iran, the Netherlands, Turkish Republic of Northern Cyprus, Austria, Lebanon, Moldova involved the

exhibition with their latest products during EVTEKS. Evteks is more popular than other home textile shows around the world like home textile in Russia or Frankfurt, especially for traders, visitors and distributor in middle east, Iran, UAE ... because for middle eastern countries doing business with Turkey is easier than European countries and they can see a big range of design, high quality fabrics and colors under one roof, also a big problem for some countries like Iran for going to Europe is a Visa problem and also high travel cost, so many managers and traders prefer working with Turkish companies because going to Turkey has many benefit for them, it is cheap, easy travel in a short distance and same culture of work and business.

During EVTEKS purchasers made new orders of more than 1 billion dollars. With the commercial added value it created, EVTEKS is among the most important expert exhibitions worldwide.

The world keeps a close eye on the fair due to its popularity in terms of the variety of exhibited products, the new trends of the textile industry presented and the density of the trade relationships generated by the participants both as visitors and exhibitors.

As being the 4th biggest home textile supplier in the world and having the 5% share of the world›s market in the industry, Turkey set itself an export objective of 10 billion USD for the year of 2023.

As always Iranian visitor had a good share in number of visitor, also some companies from Iran participate in the

show that is a good change, compare last years.

Kohan textile Journal participated in Evteks 2012 and it was a hub for visitors from Middle Eastern countries and Iran, we hope to see you at Evteks 2013 again.

TURKISH HOME TEXTILE SECTOR Turkish home textile is a growing, dynamic and developing sector both with its production and domestic and foreign trade volume. The home textile sector in Turkey has sustained its development as a branch of textile and garment industry. This venture, which began with the weaving industry in Anatolia, has become famous with weaving in a number of regions. These include the Buldan Fabric of Denizli, the Silk of Bursa and Çorum›s Kargı Fabric, just to name a few. The factory constructed in İzmit, or the “Hereke Fabrİka-i Hümayün”, has throughout its 150 year history pioneered the production of many towel textile goods extending from silk weaving to carpets, from clothing to socks.

With the jacquard workbenches, introduced from France in 1850, production of the fabrics for flooring and curtains today has become an important and indispensable part of home textile.

After 1990, the home textile sector developed dramatically and Turkish home textile products have reached a position in which they can comfortably compete in world markets. The main reasons for this are a huge variety in fabric and design, production with latest technology, utilization of innovative and modern design and motifs, as well as a combination of the highest level quality and reasonable prices. Today in Turkey, all types of home textile goods are being manufactured and Turkish home textile production is progressing on the road to becoming one of the leading markets thanks to greater product variety and excellence in quality.

The Turkish home textiles industry has recently achieved success in dealing and combating with the negative aspects of the global economic crisis.

Turkey is one of the major centers setting the trends and fashion in the global home textiles industry and Turkey is one of the world’s top three exporters of home textiles, with 5% global market share. Turkish home textiles possess some critically unique features. Primarily, the sector, having a very strong quality image abroad, has a machinery park with the latest technology and an infrastructure with a flexible working style

and a highly qualified labor force which can produce a wide range of products.

The “Turkish Home Textile Sector”, unlike contracting manufacturers of only name brands - as in many divisions of textile; is one of the brilliant sectors with its design, product technology, R&D investments, production capacity and its worldwide brand names. Today, Turkey is exporting its own special collections to mature markets such as EU & USA and also exporting to rising markets such as CIS, Far East and The Middle East. In 2011, its export volume surpassed 3 billion dollars.

Turkey is one of the leading countries in home textiles sector. According to the world export statistics of 2011, with a %5 global market share, Turkey is one of the top 3 home textile exporters.