Corona Borealis Brand Guide

CO R O N A

B O R E A L I S

BRAND ETHOS

The Corona Borealis brand prides itself in creating bridal dresses and accessories that reflect the nature of the brand origin. The name is derived from the Greek myth of Princess Ariadne, who after being abandoned on an Island, was then rescued by Dionysus, the Greek God of ecstacy. He fell was smitten by the lovely Ariadne, and they married. On their wedding day, he gifted her with a diadem. The Greeks named a constellation after this diadem, Corona Borealis, translated as ‘Northern Crown’. The constellation and the romantic gesture of Dionysus became the inspiration for the Corona Borealis brand, which aims to provide an empyrean collection of bridal wear.

LOGO

CO R O N A

B O R E A L I S

CO R O N A

B O R E A L I S

CO R O N A

B O R E A L I S

CO R O N A

B O R E A L I S

COLORS

White

Black

Pantone 621

Pantone 2695

Hex: #FFFFF

Hex: #00000

Hex: #D6E9E1

Hex: #260859

C: 0 M: 0 Y: 0 K: 0

C: 0 M: 0 Y: 0 K: 100

C: 13 M: 0 Y: 10 K: 2

C: 91 M: 100 Y: 0 K: 49

R: 255 G: 255 B: 255

R: 0 G: 0 B: 0

R: 214 G: 233 B: 225

R: 38 G: 8 B: 89

B O R E A L I S 5x

Height to Width ratio: 1:5 Always maintain this ratio.

Minimum size: Print: .35” x 1.75” Web: 20 x 100 pixels

Only use the following text-background color combinations:

C

C

C

C

LOGO USAGE

CO R O N A

x

LOGO USAGE

Proper use of logo:

CO R O N A

Improper use of logo:

B O R EA L I S

Use only Archer Medium for logo text.

CO R O N A

B O R EA L I S

White logo on black background

CO R O N A

B O R EA L I S

White logo on background image of galaxy/ outerspace

C O R O N A

B O R E A L I S

Do NOT use any other typeface.

CO R O N A

B O R EA L I S

Do NOT use any other color other than white when placing logo on a black background.

CO R O N A

B O R E A L I S

Do NOT place white logo on light parts of background image.

.5x

2x

x

CO R O N A

B O R EA L I S

5x 6x

LOGO SAFE SPACE

.5x

TYPEFACES

PRIMARY

Archer Medium:

Medium Ital.:

Semibold:

Semibold Ital.:

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abcdefghij klmnopqr stuvwxyz

abcdefghij klmnopqr stuvwxyz

abcdefghij klmnopqr stuvwxyz

abcdefghij klmnopqr stuvwxyz

abcdefghij klmnopqr stuvwxyz

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Book:

Book Ital.:

Semibold:

Semibold Ital.:

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abcdefghij klmnopqr stuvwxyz

abcdefghij klmnopqr stuvwxyz

abcdefghij klmnopqr stuvwxyz

abcdefghij klmnopqr stuvwxyz

abcdefghij klmnopqr stuvwxyz

abcdefghij klmnopqr stuvwxyz

abcdefghij klmnopqr stuvwxyz

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SECONDARY

Gotham

BACK

N A M E

CO R O N A

B O R EA L I S Title

5058 Strawbridge Dr, Baltimore, MD 21014 | info@cborealis.com | (301) 760-0734

N A M E

CO R O N A

B O R EA L I S Title

5058 Strawbridge Dr, Baltimore, MD 21014 | info@cborealis.com | (301) 760-0734

BUSINESS CARDS

FRONT

LETTERHEAD

CO R O N A

B O R E A L I S

5058 Strawbridge Dr, Baltimore, MD 21014 | info@cborealis.com | (301) 760-0734

B O R EA L I S

5058 Strawbridge Dr Baltimore, MD 21014

ENVELOPE

CO R O N A

Designed by: Komal Zehrah