CO R O N A
B O R E A L I S
BRAND ETHOS
The Corona Borealis brand prides itself in creating bridal dresses and accessories that reflect the nature of the brand origin. The name is derived from the Greek myth of Princess Ariadne, who after being abandoned on an Island, was then rescued by Dionysus, the Greek God of ecstacy. He fell was smitten by the lovely Ariadne, and they married. On their wedding day, he gifted her with a diadem. The Greeks named a constellation after this diadem, Corona Borealis, translated as ‘Northern Crown’. The constellation and the romantic gesture of Dionysus became the inspiration for the Corona Borealis brand, which aims to provide an empyrean collection of bridal wear.
LOGO
CO R O N A
B O R E A L I S
CO R O N A
B O R E A L I S
CO R O N A
B O R E A L I S
CO R O N A
B O R E A L I S
COLORS
White
Black
Pantone 621
Pantone 2695
Hex: #FFFFF
Hex: #00000
Hex: #D6E9E1
Hex: #260859
C: 0 M: 0 Y: 0 K: 0
C: 0 M: 0 Y: 0 K: 100
C: 13 M: 0 Y: 10 K: 2
C: 91 M: 100 Y: 0 K: 49
R: 255 G: 255 B: 255
R: 0 G: 0 B: 0
R: 214 G: 233 B: 225
R: 38 G: 8 B: 89
B O R E A L I S 5x
Height to Width ratio: 1:5 Always maintain this ratio. Minimum size: Print: .35” x 1.75” Web: 20 x 100 pixels
Only use the following text-background color combinations:
C
C
C
C
LOGO USAGE
CO R O N A
x
LOGO USAGE
Proper use of logo:
CO R O N A
Improper use of logo:
B O R EA L I S
Use only Archer Medium for logo text.
CO R O N A
B O R EA L I S
White logo on black background
CO R O N A
B O R EA L I S
White logo on background image of galaxy/ outerspace
C O R O N A
B O R E A L I S
Do NOT use any other typeface.
CO R O N A
B O R EA L I S
Do NOT use any other color other than white when placing logo on a black background.
CO R O N A
B O R E A L I S
Do NOT place white logo on light parts of background image.
.5x
2x
x
CO R O N A
B O R EA L I S
5x 6x
LOGO SAFE SPACE
.5x
TYPEFACES
PRIMARY
Archer Medium:
Medium Ital.:
Semibold:
Semibold Ital.:
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Book:
Book Ital.:
Semibold:
Semibold Ital.:
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SECONDARY
Gotham
BACK
N A M E
CO R O N A
B O R EA L I S Title
5058 Strawbridge Dr, Baltimore, MD 21014 | info@cborealis.com | (301) 760-0734
N A M E
CO R O N A
B O R EA L I S Title
5058 Strawbridge Dr, Baltimore, MD 21014 | info@cborealis.com | (301) 760-0734
BUSINESS CARDS
FRONT
LETTERHEAD
CO R O N A
B O R E A L I S
5058 Strawbridge Dr, Baltimore, MD 21014 | info@cborealis.com | (301) 760-0734
B O R EA L I S
5058 Strawbridge Dr Baltimore, MD 21014
ENVELOPE
CO R O N A
Designed by: Komal Zehrah