Lingzhe Kong Portfolio (student work)

F U S I N G N O.

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{ S E L E CT E D WO R K S BY L I N G Z H E KO N G }

{ kong } fusion

2015 // 2017 Graphic Design Portfolio

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F U S I N G N O.

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{ S E L E CT E D WO R K S BY L I N G Z H E KO N G }

{ kong } fusion

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F U S I N G N O.

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TITLE {kong} fusion

CONCEPT Design is fusing concepts with aesthetics to transform them into unlimited media. It bridges the gap between forms, people, and culture.

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BOOK CONTENTS

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F U S I N G N O.

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{ S E L E CT E D WO R K S BY L I N G Z H E KO N G }

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TITLE

OV E R V I E W

{ Kong } fusion

{ kong } fusion // concept

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P R OJ E CT O N E { kong } fusion // { fusing } sight & sound

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PROJECT TWO { kong } fusion // { fusing } music & mood

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PROJECT THREE { kong } fusion // { fusing } toughness & power

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PROJECT FOUR { kong } fusion // { fusing } sweets & joy

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PROJECT FIVE { kong } fusion // { fusing } memories & time

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PROJECT SIX { kong } fusion // { fusing } motion & rhythm

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FUSING SIGHT & SOUND

F U S I N G N O.

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{ SOUND BOOK }

{ fusing } sight & sound

COURSE

I N S T R U CT O R

Type Systems

Stanley Zienka

D U R AT I O N

CAT E G O RY

3 Weeks

_x_ Print ___ Identity ___ UI/UX ___ Web

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“I hear and I forget, I see and I remember.

I do and I understand.”

—CONFUCIOUS

O B J E CT I V E Use your senses to research your environment or habitat. Create a book about what you see, hear, touch and smell as you go about your daily routine. The look and feel of this book should reflect a central theme or concept developed from your observations.

A P P R OA C H This book is my three weeks sound journey through the city San Francisco.

I went to nine places, recording everything I could hear, then visualized the sound into a graphic poem, which I called Sound Odyssey. The images represent my impression of the city as a giant yellow and black painting overlaid with various cultures, races, languages and emotions.

DELIVERABLE(S)

T Y P E FA C E

8 x 10 inch book

DIN Pro

K E Y WO R D S

COLORS

Drifting Mirroring Geometric Industry

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{ { KKOONNGG } } FFUUSSIIOONN

{ { SSEELLEECCTTEEDD W WOORRKKSS OOFF LLIINNGGZZHHEE KKOONNGG } }

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FUSING MUSIC & MOOD

F U S I N G N O.

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{ MUSIC POSTER }

{ fusing } music & mood

COURSE

I N S T R U CT O R

Type Systems

Stanley Zienka

D U R AT I O N

CAT E G O RY

4 Weeks

_x_ Print ___ Identity ___ UI/UX ___ Web

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“Everything has beauty but not everyone can see it.”

—CONFUCIOUS

O B J E CT I V E Conceptualize a music experience with a visual solution. Choose a piece of music and create a visual representation of the emotional experience telling the story through a metaphor. Use a projector along with celluloid film and symbolic objects of the metaphor to create images.

A P P R OA C H I chose a song from the 1980s by famous Taiwanese writer Echo. I am touched by the story behind the song—suffering from the loss of a husband and cherishing the memories of every moments spent together.

Each time I hear this song, I deeply feel the mood in the melody which is portrayed with watery type.

DELIVERABLE(S)

T Y P E FA C E

24 x 48 inch posters

Rational Sans Montserrat

K E Y WO R D S Dream Romantic Vintage

COLORS

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FUSING TOUGHNESS & POWER

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F U S I N G N O.

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{ HUMMER REBRANDING }

{ fusing } toughness & power

COURSE

I N S T R U CT O R

Nature of Identity

Hunter Wimmer

D U R AT I O N

CAT E G O RY

13 Weeks

_x_ Print _x_ Identity _x_ UI/UX _x_ Web

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“Everything has beauty but not everyone can see it.”

—CONFUCIOUS

O B J E CT I V E Choose a defunct or dying brand and redesign its brand identity to fit a future vision. Research the brand history, analyze the potential audience, and structure the future vision and brand direction. The main goal is to create a fresh visual identity which follows the soul of the brand and helps the brand turn a new leaf for its new vision.

A P P R OA C H I chose to rebrand HUMMER. The public image of HUMMER gives a negative superficial impression to most Americans due to its military functional sports vehicle branding, I decided to associate the brand HUMMER with mental strength to match the strong look of the vehicle.

To represent mental strength, I used a bold type face and images to balance physical and mental strength.

DELIVERABLE(S)

T Y P E FA C E

3 Identity Books

Gobold

Brand Website

Chaparral Pro

K E Y WO R D S

COLORS

Toughness Power Strong Enduring

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FUSING SWEETS & JOY

F U S I N G N O.

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{ DESSERT APP }

{ fusing } sweets & joy

COURSE

I N S T R U CT O R

Nature of

Andrew Johnson

Interaction D U R AT I O N

CAT E G O RY

13 Weeks

___ Print _x_ Identity _x_ UI/UX ___ Web

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“Better a diamond with a flaw than a pebble without.”

—CONFUCIOUS

O B J E CT I V E Develop prototypes for interactive solutions. Design a brand new app. Research and explore the possibilities and limitations of the user experience design and apply them to this new mobile app.

A P P R OA C H There are many food apps for all kinds of dishes and flavors. People can easily order meals to fulfill their cravings, but there are no such apps to order desserts. I designed the Gusto app which allow users to choose a chef and place orders for desserts. Users can also select their favorite flavors and ingredients.

DELIVERABLE(S)

T Y P E FA C E

App

Canaro Sans Gill Sans

K E Y WO R D S Sweet Colorful Joyful Happiness

COLORS

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STIRING SWEET

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FUSING MEMORIES & TIME

F U S I N G N O.

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{ BOOK DESIGN }

{ fusing } memories & time

COURSE

I N S T R U CT O R

Type Systems

Tim Carpenter

D U R AT I O N

CAT E G O RY

13 Weeks

_x_ Print ___ Identity _x_ UI/UX ___ Web

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“It does not matter how slowly you can go as long as you do not stop.”

—CONFUCIOUS

O B J E CT I V E Plan a type systems that can flow through different stories, themes, and observations. This project translates a story from audio program This American Life into a print and digital book.

A P P R OA C H The theme of my book is about returning to childhood. The biggest difficulty was how to visualize the stories based on a different cultural background, so I did a lot of research on American children's lives during the 90s. The book includes the stories and memories of five different people. In the end, everyone must move forward because no one can return to childhood.

DELIVERABLE(S)

T Y P E FA C E

8 x 10 inch book

BD Sans Pro

e-Book on iPad

Avenir LT

K E Y WO R D S

COLORS

Modern Clean Joyful Peace

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MUI N F S IGNLGI NMGE M E OM R IOERSI E & ST I M E

PA PA GG E E{ { 0848 // 0859 }

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FUSING MOTION & RHYTHM

F U S I N G N O.

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{ MOTION GRAPHICS }

{ fusing } motion & rhythm

COURSE

I N S T R U CT O R

Motion Graphics

Michael Ritchie

D U R AT I O N

C AT E G O RY

13 Weeks

___ Print ___ Identity _x_ UI/UX ___ Web

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“Choose a job you love, and you will never have to work a day in your life.”

—CONFUCIOUS

O B J E CT I V E Design promotional pieces using motion design skills. Tell a story through a time-based medium. Transform the shape, color, and type smoothly and cohesively.

A P P R OA C H The first project is a promotional piece for Burning Man 2016. The typeface shape transformation and slide changes were based on the event symbols.

The second project is based on my personal observations of the betta fighting fish. I highlight fun facts about the fish to help people understand its life.

DELIVERABLE(S)

T Y P E FA C E

15'' Video

BD Sans Pro

30'' Video

Archer Pro

K E Y WO R D S

COLORS

Cute Commercial Crazy Enjoy

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F U S I N G N O.

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{ S E L E CT E D W O R K S BY L I N G Z H E KO N G }

{ thank } you

FA M I LY

FRIENDS

I N S T R U CT O R S

Wife

Jimmy Li

Mary Scott

Daughter

Sent Kong

David Hake

Dad

Liz Yuan

John Nettleton

Mom

Star Chen

Tim Carpenter

Father-in-law

Martin Bi

Phil Hamlet

Mother-in-law

Hunter Wimmer Susan Pasley Jill Ballard Sandra Wiggin

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“When three men meet together, one of them who is anxious to learn can always learn something from the other two.”

—CONFUCIOUS

T O M Y FA M I LY Thank you for your support, constant understanding me, and giving me time to work on my degree. Without your support, I couldn't have finished this book.

T O M Y I N S T R U CT O R S Thank you for sharing your knowledge of design principles and always pushing me to achieve better design. Your advice has made me stronger and a better professional in the field.

TO MY FRIENDS Thank you for standing by me and always sharing great ideas.

BINDING

P R O D U CT I O N

blurb.com

Adobe Creative Cloud

PRINTING

C O N TA CT

blurb.com

Lingzhe Kong +1.415.527.9712 konglingzhe1@gmail.com

PHOTOGRAPHY Lingzhe Kong unsplash.com

konglingzhe.design

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www.konglingzhe.design

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