Loyalty Programs Tailored to Your Business A loyalty program is about so much more than rewarding customers. It's about creating a unique strategy that sets you apart from the competition, strengthens your customer relationships, and improves profitability.
Instant Reward Programs How it works: Every time a customer buys an ice cream cone at Instant Ice Cream, they earn one point. At ten points, they receive an instant reward and their points return to zero automatically. There are two ways to reward customers: â—?Cash-on-the -card: At ten points, $3 is stored on the loyalty card instantly and automatically. Customers will use their loyalty card to pay for a small ice cream cone for their next visit. â—?Voucher: At ten points, a voucher prints saying "Thanks for being a loyal customer! Redeem this coupon for a free cone." Customers present the voucher to the cashier to redeem their free cone.
Why an Instant Reward Program is a perfect fit: Instant Ice Cream has a simple pricing structure and normally deals with small ticket items and repeat purchases. Instead of using a punch card, a loyalty card reduces fraud and allows them to track customer activity in a meaningful way for marketing purposes.
Rebate Programs How it works: At Rebate Retail, every time customers make a purchase, a percentage of the amount they spend is stored as cash on their loyalty card. Every day is different at Rebate Retail: weekends are always busy, but during the week, sales are slower. To encourage customers to shop during slow business hours, customers can triple their rebate by coming in between 8 am and 5 pm, Monday through Friday. After 5 until closing, it's double rebate percentage.
Why a Rebate Program is a perfect fit: Rebate Retail has specific slow times that they want to speed up. Their loyalty program encourages customers to spend in a way most beneficial to the company.
Graduated Rewards Programs How it works: At the Graduated Garden Supply, customers earn a point for every dollar they spend. At 100 points, a loyalty customer can redeem their points for a pair of gardening gloves or they can keep earning until they reach 500 points, which earns them four free tickets to the local botanical gardens. The customer can also choose to keep earning for the big prize at 1000 points: a $75 Graduated Garden Gift Card.
Why a Graduated Rewards Program is a perfect fit: Graduated rewards are perfect for customers who spend differently and shop at different frequencies. Rewarding customers based on the total amount spent, and offering different prize levels, keeps every customer interested and feeling appreciated.