CustomerConnect Loyalty & Integrated Marketing
A loyalty program is about so much more than rewarding customers. It's about creating a unique strategy that sets you apart from the competition and improves profitability. We succeed in making your business more profitable with loyalty solutions that are convenient, simple to use, and require minimal effort from customers and employees.
CustomerConnect includes everything you need for success. Help Designing Your Perfect Program Show your customers you value their business and they'll spend more with you. Tailor rewards based upon purchase history and frequency, birthdays, product favorites, or anything you want.
Easy Ways to Collect Customer Information Capture customer data through a personalized registration website or at the point-ofsale. Our system automatically tracks loyalty activity.
Tools to Track & Organize Data Learn more about how your customers spend. Our reporting and analysis tools allow you to organize your customers and reward your most profitable ones.
Customized Marketing Interface We provide all the tools you need to reach customers through email, mobile text messaging, or direct mail. Log on to our easy-to-use website and send custom messages in minutes.
Design Your Perfect Program Loyalty programs generally fall into one of three categories: Instant Reward, Graduated Reward or Rebate Rewards No matter which program structure your choose, you can customize the details to best fit your business: ● How and when customers earn points ● How many points are earned per dollar or per visit ● How many points result in each reward level ● Offer promotions during which customers can earn extra points. ● Write unique reward messages
Instant Reward Programs Customers earn points for every dollar spent or at every visit. When customers earn enough points, they receive an instant reward and their points return to zero automatically. There are two ways to reward customers: ●Cash-on-the-card: At X points, a cash value is stored on the loyalty card instantly and automatically. Customers will use their loyalty card to pay for their purchase at their next visit. ●Voucher: At X points, a voucher prints saying "Thanks for being a loyal customer! Redeem this coupon for a free treat." Customers present the voucher to the cashier to redeem their free item.
Instant Reward Programs are perfect for the majority of businesses, especially if your business has a simple pricing structure, small ticket items and regular repeat purchases. A loyalty card easily replaces a punch card, which reduces fraud.
Rebate Programs Every time customers make a purchase, a percentage of their transaction amount is stored as cash on their loyalty card. Since frequency of sales varies over the course of the week, rebate programs are especially well suited for retail businesses. Offer a higher rebate for coming in during slower hours and encourage customers to shop in a way that benefits you.
Graduated Rewards Programs Create multiple reward levels and allow cardholders to save points until they want to cash in their points for a prize. Reward points are only redeemed when cardholders decide to cash in. Graduated rewards are perfect for businesses with a wide variety of customer spending habits and frequencies. By offering different prize levels, you can keep every customer interested and feeling appreciated.
Collecting Customer Information The information you gather during cardholder registration is the most important part of your loyalty program. Registration enables you to get to know your customers and see how they're spending. It also protects your customer in case their loyalty card is ever lost or stolen.
We give you several easy ways to capture customer data: ● Ready-to-go registration forms integrated into your website ● Text-to-Join ● Directly at the register with a cashier
Track & Organize Data Learn about how your customers spend and use that information to benefit your business. Our reporting and analysis tools allow you to organize customers by their spending habits.
Track all sorts of customer activity data: ● Time since last visit ● Purchase frequency ● Total Amount Spent ● Birthdays/Anniversaries When you know who your customers are, it's easy to create meaningful marketing campaigns that increase customer spending. Save marketing efforts for your most profitable customers.
Customize Marketing Campaigns Once you've sorted your customers, it's time to reach out to them with targeting marketing campaigns. CustomerConnect includes an online marketing tool that helps you easily manage and create mobile and email marketing campaigns. ● Drive Sales in Real-Time ● Influence Buyers ● Affordable & Effective
● Combat Slow times ● Gain Customers
Create Targeted Customer Lists Sort your customers however you'd like and upload specific lists to use for your promotions. For example, create one list of customers who haven't made a purchase in over a month, and another list for customers you see every week.
Design Promotions Tailor messaging to specific customer groups. Send We miss you! reminders to customers you haven't seen in a while or Check out our new menu! to interest all your customers.
By targeting your customers with relevant messages, you create a positive customer experience that leads to a higher ROI.
Click Send Send your message in two ways:
Visit Joe's Pizza today! Great specials!
Text Messages: Messages reach customers wherever they are whenever you need to! It's a great way to influence customers in real-time. Buy messages only when you need them. Messages never expire.
● Send mass texts to targeted audiences ● Customers can opt-in with mobile keywords ● High-impact and timely delivery ● Trendy and viral ● Drive sales in real time Unlimited Emails: Choose from many templates or create your own. It's a great way to let customers know about upcoming events and promotions. ● Bulk mailing, auto-responder ● Automated, repetitive, & scheduled messages ● Easy sign-up widget and campaign template ● Automated list management and reporting
Extras Use the CustomerConnect marketing interface for the following and more:
▪Appointment Reminders ▪Mobile Coupons ▪Register-by-Text
▪Social Media ▪Text-toScreen ▪Reservation Reminders
Want to learn more? Watch the video or sign up for a free trial.