br a n dbox & comma media cr e dential 2 0 16
BRAND IDENTITY
Logo creative Brand consulting Visual identity system
Corporate identity Retail Design
DIGITAL INTERACTIVE
Web design & development Landing page
Microsite User interface design Application design
PRINT COLLATERAL
POSM Poster / Flyer Print Advertising
Brochure Catalogue Packaging design
PHOTOGRAPHY
Product photography Food photography
Photo retouching Digital imaging
Every design projects can be exciting and at the same time, intimidating. We developed our process of doable steps to make each projects enjoyable for both our clients and ourselves.
DISCOVERY CREDENTIALS2016 We listen to your stories and pinpoint your problems. We research and understand your audience as well as your competitors. We establish the most possible plans to make sure the designs head towards the right direction.
DESIGN 2016 With all the information gathered, our creatives will brainstorm and sketch out a few concepts. At this stage, we keep our minds open for ideas. We will reach and discuss with you the most potential concepts.
DEVELOPMENT 2016 Our goal in this step is to further develop potential concepts that had your approval. Different versions of concepts will be developed. We will work closely with you to choose the most suitable ones to fit the established goals.
DELIVERY 2016 Our last step is to refine the best concepts to deliver the final artwork. You will be working with us to make sure the product is up to your expectation. After you are satisfied, we with send you necessary files and materials.
randing
56 eb design
32 rint collateral
90 ackaging
78 hotography
BRANDING A strong brand speaks to its customers. We’ll help you shape your brand’s identity and make sure your voice resonate with your audience.
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Comma Credentials 2016
01
02
Alana Nha Trang
The Cake Story
04
03
Tomato
05
Viva Business Consulting
06 Peacy Spa
Connexions
07
Friday Hotel
08
Multi Visual
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THE ALBANY GATEWAY | THAO DIEN FIELDS: REAL ESTATE
PROJECT: LOGO BRAND COLLATERAL
MB BABYLON FIELDS: REAL ESTATE
PROJECT: BRAND IDENTITY & MARKETING MARTERIAL
CARILON RIVERSIDE FIELDS: REAL ESTATE
PROJECT: LOGO
GOLD BLACK FIELDS: REAL ESTATE
PROJECT: BRAND IDENTITY
Feature work
ALANA NHA TRANG FIELDS: HOTEL
PROJECT: BRAND IDENTITY & WEBSITE
Located in front of the beautiful beach of Nha Trang, Alana Nha Trang Hotel channels the leisure air of Nha Trang into communal revelry. Featured well designed art of rooms, space and loving care for details, not only Alana Nha Trang Hotel welcome you but they do cherish your stay. Alana Nha Trang commissioned us to redesign various elements of their brand except for the logo. We redesign their website, stationery items, marketing and print collateral. All elements are tailored to be cohesive, creating a seamless experience for visitors.
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Comma Credentials 2016
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THE CAKE STORY FIELDS: F&B
PROJECT: LOGO & BRAND IDENTITY
Main Logo
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Comma Credentials 2016
Signage Logo
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VIVA BUSINESS CONSULTING FIELDS: ACCOUNTING,CONSULTING
PROJECT: LOGO & BRAND IDENTITY, WEB DESIGN
VIVA Business Consulting Service Co., Ltd specializes in the fields of consulting, setting up management system and providing business services to individuals and organizations. They connects and transfers knowledge through ideas, solutions and orientations for customers by offering comprehensive consulting services. VIVA wants a new and updated brand image. We proposed the ideas of combining the letter “VIVA� with a chart heading upwards and the cursiveness of a signature. Both indicate prosperity with their commitment and dedication in business.
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Comma Credentials 2016
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TOMATO FIELDS: COSMETIC SHOP
PROJECT: LOGO & BRAND IDENTITY
Tomato is an online retail store specialized in cosmetics and personal care products. Tomato selected products provide natural skincare that benefits your skin in a way that mainstream products cannot. We take inspiration from the natural elements to create Tomato’s brand image. We chose elements that serve as reminders of the brand and provoke fresh impressions.
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Comma Credentials 2016
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CONNEXIONS FIELDS: COMMUNICATIONS
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Comma Credentials 2016
PROJECT: LOGO & BRAND IDENTITY
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PEACY SPA FIELDS: SPA, MASSAGE & BEAUTY
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Comma Credentials 2016
PROJECT: BRAND IDENTITY
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FRIDAY HOTEL FIELDS: HOTEL
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Comma Credentials 2016
PROJECT: REBRAND
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PRINT COLLATERAL Your brand is enhanced by products that your customer can touch and feel. We design print products that ensure continuous experiences with your brand’s image.
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Comma Credentials 2016
02
01
ILA
Mc Donald’s
04
03
Rich’s
Sorae Sushi
06
05
TCL
Viking Toys
07
08
Skylight Nha Trang
Alana Nha Trang hotel
10
09 Cocobana
A O Show
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Skylight Nha Trang
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MC DONALD’S FIELDS: F&B
PROJECT: PRINT ADS
McDonald’s is the world’s largest chain of hamburger fast food restaurants. McDonald’s recently introduced their product onto Vietnamese market. We design print material for their 1 year anniversary in Vietnam, focusing on promotional information and product images.
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Comma Credentials 2016
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CELADON CITY FIELDS: REAL ESTATE
PROJECT: MARKETING MATERIAL
GAMUDA LAND FIELDS: REAL ESTATE
PROJECT: ARTICAL
ILA FIELDS: EDUCATION
PROJECT: KEY VISUAL, POSM
ILA Vietnam is a foreign-owned education and training company, they offer a broad range of educational programs and services. ILA has received numerous international and domestic awards and recognition for its quality programs and services as well as its contributions to local communities. We proposed our concepts based on the content of ILA’s Oversea Summer Study Program 2016. The initial concept was hand drawn and then digitized with photo manipulation. The final artwork became the key visual for the program, adapted in both digital media and print design.
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Comma Credentials 2016
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SORAE SUSHI FIELDS: F&B
PROJECT: BRAND IDENTITY, PRINT ADS, WEBSITE
“Sorae”- Up in the sky , is one of the most spectacular Japanese restaurant and a “must go” destination at the heart of the bustling busy district of Saigon. Situated on the 24th & 25th floor of AB tower overlooking magnificent panoramic views of Ho Chi Minh City, eating and dining are taken to an exciting new level at Sorae. We are inspired by the art of Japanese brush calligraphy. An incomplete “enso” or circle can represent movement and development towards perfection. The logo is a mix of traditional image of “enso” and modern typeface, representing Sorae as a contemporary Japanese restaurant.
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Comma Credentials 2016
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RICH’S FIELDS: F&B
PROJECT: POSM
Rich Products Corporation (also known as Rich’s) is a privately held, multinational food products corporation headquartered in New York. Rich’s sells more than 2,000 products in 112 countries, including Vietnam. We have worked with Rich’s Vietnam on several design projects. We were entrusted to design their catalogues, brochures, cooking diaries, cookbooks to showcase their best products and recipes.
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Comma Credentials 2016
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SKYLIGHT HAVANA NHA TRANG FIELDS: F&B, ENTERTAINMENT
PROJECT: LOGO, POSM, WEBSITE
Skylight’s 360˚ Skydeck is the first attraction of its kind in Nha Trang that allows guests to experience the beautiful beach city from unrivaled heights. The 360˚ view includes the bay, city and mountain regions with different perspectives during daytime and evening hours. We designed a series of promotional posters for their events.
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Comma Credentials 2016
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ALANA NHA TRANG HOTEL FIELDS: HOTEL
PROJECT: BRAND IDENTITY & WEBSITE
Located in front of the beautiful beach of Nha Trang, Alana Nha Trang Beach Hotel channels the leisure air of Nha Trang into communal revelry. Featured well designed art of rooms, space and loving care for details, not only Alana Nha Trang Beach Hotel welcome you but they do cherish your stay. Alana Nha Trang print design includes some items like calendars, brochures and paper bags
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Comma Credentials 2016
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COCO BANA FIELDS: TRAVEL
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Comma Credentials 2016
PROJECT: BRAND IDENTITY & WEBSITE
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A O SHOW SAIGON • VIETNAM FIELDS: ENTERTAINMENT
PROJECT: PRINT ADS, POSM
A O Show is a mix of bamboo cirque, acrobatic acts, contemporary dance and theatrical visual art. A O Show has performed since Feb 2013. The show tours in Europe regularly for several months every year from 2015 to 2017. We had the chance to work on some more exotic print material to promote Vietnamese traditional theme of the show. Final artworks combined carefully select typography and images to retain A O Show’s uniqueness
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Comma Credentials 2016
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WEB DESIGN Your digital presence is one of the most important aspects leading to your brand’s success. We always update our knowledge and technology to ensure your audience experiences the best.
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Comma Credentials 2016
02
01
Qui Cuisine • Mixology
Maritime Bank
04
03
Sorae Sushi
Chill Skybar - Dining
06
05
Alana Nha Trang Hotel
Madagui Forest City
07
08
Visit Nha Trang
Plumeria Villa
10
09
Saigon Que huong
Gateway Thao Dien
11
Gateway Thao Dien
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Feature work
QUI CUISINE • MIXOLOGY FIELDS: F&B
PROJECT: WEBSITE DESIGN
QUI – CUISINE.MIXOLOGY is a concept of dining lounge; located right at the crowded Le Thanh Ton Street of District 1. Conceptualized by the world-renowned LW Design Group, QUI’s design is sleek and luxurious in a warm tone of wood furnishings that is not only contemporary but also elegant. QUI’s website has little content, so the dark color scheme allows images to capture viewers’ attention. It also fits well with the nature of QUI’s business: elegant and high class dining and restaurant.
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Comma Credentials 2016
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MARITIME BANK FIELDS: BANKING
PROJECT: WEB DESIGN
Maritime Bank was one of the first commercial join stock banks in Vietnam with 24 years of experience and development. Over the course of their long history of operation, Maritime Bank has gained recognition in the community through the quality of their services and social activities. We had the chance to work with Maritime Bank in one of their campaign for Tet Holiday 2016. This is the time of the year for family gathering and Maritime Bank’s campaign encouraged customers to give gifts to their loved ones. We developed a landing page incorporating the atmosphere of the season and Maritime Bank’s red color. The design works on both mobile and web platform, allowing users to have a fluid experience.
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Comma Credentials 2016
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CHILL SKYBAR - DINING FIELDS: F&B, ENTERTAIMENT
PROJECT: POSM & WEBSITE
We worked with Chill Skybar to take the website online, the design follows the client’s style: clean, minimal and sophisticated. The website is user-friendly, responsive and compatible with multiple devices.
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Comma Credentials 2016
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SORAE SUSHI FIELDS: F&B
PROJECT: BRAND IDENTITY & WEBSITE
The website development for Sorae was inspired by Japanese aesthetic principles of simplicity, subtlety and a touch of modern approach. Modern font and pattern add personality to the site. It is responsive and mobile friendly while maintaining the uniqueness of the design.
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Comma Credentials 2016
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ALANA NHA TRANG BEACH FIELDS: HOTEL
PROJECT: BRAND IDENTITY & WEBSITE
We carefully chose calming colors and elegant typeface for the website to promote the idea of a luxurious and calming vacation retreat for everybody. The website is responsive and mobile-friendly, allowing customers to conveniently book reservations at Alana Nha Trang
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Comma Credentials 2016
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MADAGUI FOREST CITY FIELDS: TRAVEL, ENTERTAINMENT
PROJECT: BRAND IDENTITY & WEBSITE
Madagui Forest City, located in Lam Dong province, is a unique forest city suitable for sightseeing,relaxing, team building activities and camping. Tourists will have the chance to enjoy the beautiful scenery transformed from a deserted land since 1990. The website has tropical theme with green and colorful colors befitting their brand images. Site’s visitors can quickly scroll through all Madagui’s activities at the homepage.
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Comma Credentials 2016
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PLUMERIA PRIVATE VILLA FIELDS: RESORT
PROJECT: WEBSITE DESIGN
Spanning across 3 hectare area, with fresh and elegant atmosphere, surrounded by peaceful Dong Nai river, Plumeria Private Villa is a harmonious combination of great comfort and luxury with pure and natural environment. Its own uniqueness makes Plumeria a well-known Saigon destination. We follow closely with the self-description of the client and chose purple and green as the main color theme. The web design fits perfectly with the deluxe and calming accommodation in a busy city that the client has to offer.
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Comma Credentials 2016
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VISIT NHA TRANG FIELDS: F&B, ENTERTAIMENT
PROJECT: BRAND IDENTITY & WEBSITE
“Come stay, play, see, eat, drink and relax in the seafood capital of Vietnam, boasting 5.5 km of uninterrupted beach on one of the world’s most beautiful bays with 300 days of sunshine.” We adapt the client’s energetic motto in the website development. Yellow and blue provide good color contrasts and at the same time a reminder of the beauty of Nha Trang beach. The design gives out a fun, interesting and inviting vibe for Visit Nha Trang.
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Comma Credentials 2016
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SAIGON QUE HUONG FIELDS: INVESTMENT
PROJECT: WEBSITE DESIGN & DEVELOP
Sai Gon – Que Huong Corporation, abbreviated as SQ CORP, is a corporation owning various business lines ranging from hotel, tourism to real estate. SQ CORP owns some of the grandest hotels in Ho Chi Minh and Nha Trang city, meeting 4 and 5 stars on international hotel standard. The web design aims to represent the stable quality and continuous growth. The color theme was blue and green, which evoke the feeling of trustworthy and prosperity. The tall and blocky typeface goes an extra mile to compliment that.
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Comma Credentials 2016
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GATEWAY THAO DIEN FIELDS: REAL ESTATE
PROJECT: EMAIL NEWSLETTER
Rising above the skyline of District 2 and offering stunning river and city views, Gateway Thao Dien-comprising of luxury apartments, serviced residences, integrated facilities, boutique retail space, and an F&B courtyard with international standard restaurants and cafes-is the most sought after new address in Thao Dien. We designed a email newsletter for Gateway Thao Dien. The layout is clear and compact, allowing quick and easy viewing of important information.
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Comma Credentials 2016
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PHOTOGRAPHY A picture is worth a thousand words. A good picture can say a lot about your brand. Our job is to produce compelling photos that live up to your story.
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Comma Credentials 2016
01
02
Duc Tien Gemstone & Jewelry
Miracle Jewelry
04 A O Show
03
Viking Toys
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DUC TIEN GEMSTONE & JEWELRY FIELDS: GEMSTONE & JEWERY
PROJECT: PRODUCT SHOOTING
CHILL Skybar + Dining is a modern stylish and vibrant club, lounge bar and dining that offers both entertainment nightlife and social dining experiences destination. It is perched atop of the AB Tower in the bustling District 1 of Ho Chi Minh City and situated exclusively on the 26th floor of the city skyline. We worked with Chill Skybar to take the website online, the design follows the client’s style: clean, minimal and sophisticated. The website is also user-friendly, responsive and compatible with multiple devices.
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Comma Credentials 2016
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DUC TIEN GEMSTONE & JEWELRY FIELDS: GEMSTONE & JEWERY
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Comma Credentials 2016
PROJECT: PRODUCT SHOOTING
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MIRACLE JEWELRY FIELDS: JEWELRY
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Comma Credentials 2016
PROJECT: PRODUCT SHOOTING
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VIKING TOYS FIELDS: TOY PRODUCTION
PROJECT: PRODUCT SHOOTING
We also provide product images for Viking Toys’s annual product brochure.
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Comma Credentials 2016
87
AOSHOW SAIGON • VIETNAM FIELDS: ENTERTAINMENT
PROJECT: SHOOTING
CHILL Skybar + Dining is a modern stylish and vibrant club, lounge bar and dining that offers both entertainment nightlife and social dining experiences destination. It is perched atop of the AB Tower in the bustling District 1 of Ho Chi Minh City and situated exclusively on the 26th floor of the city skyline. We worked with Chill Skybar to take the website online, the design follows the client’s style: clean, minimal and sophisticated. The website is also user-friendly, responsive and compatible with multiple devices.
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Comma Credentials 2016
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PACKAGING Product packaging is a mix of functionality and beauty. It is one of the diciding factors to differentiate your products as they stand among competitors.
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Comma Credentials 2016
01
02
Vacheron Constantin
Hello 5 Coffee
04
My Tinh Vodka
03
Art Ngoc Bien
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01
Vacheron Constantin
02
Hello 5 Coffee
92
Comma Credentials 2016
03
Art Ngoc Bien
04
My Tinh Vodka
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CHILL SKYBAR - DINING FIELDS: F&B, ENTERTAIMENT
PROJECT: BRANDING & WEBSITE DESIGN
CHILL Skybar + Dining is a modern stylish and vibrant club, lounge bar and dining that offers both entertainment nightlife and social dining experiences destination. It is perched atop of the AB Tower in the bustling District 1 of Ho Chi Minh City and situated exclusively on the 26th floor of the city skyline. We worked with Chill Skybar to take the website online, the design follows the client’s style: clean, minimal and sophisticated. The website is also user-friendly, responsive and compatible with multiple devices.
VISIT OUR WEBSITE www.commamedia.vn
Comma Credentials 2016