Gore bike wear® fall winter 1516 brand booklet

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INTO THE ELEMENTS A TRIBUTE TO THE WIND, SUN AND RAIN. AND TO SMALL DETAILS THAT MAKE A BIG DIFFERENCE. We have 30 years experience of creating functional apparel for dedicated cyclists and we know what it takes to innovate in a sport that is constantly evolving. Our products are based on scientific breakthroughs we have made ourselves, in our own labs. We use these breakthroughs to design unique, sport specific solutions and incorporate them into our outfit systems. This way we are always ahead of the curve. But it’s also our belief that to truly create great products it’s not enough to rely solely on science, we must also understand the people who use them. That’s why we always make sure that we are close to the consumer before we create a new concept. Ensuring we always deliver the best experience for cyclists and enabling them to head out into the elements any time they want. No matter the weather or season. When we realize our ideas to their fullest potential we help cyclists push themselves to the next level. To reach new heights and enjoy the feeling of progress. To us, there is nothing better.


OUR DESIGN PHILOSOPHY When developing new concepts we ask ourselves one question: does this product make life easier for a cyclist? If there is no clear answer we go back to the drawing board. It may sound harsh but that’s just the first of many tests we perform on the long road from idea to finished product. We believe that extensive testing, both on the field and in our own prototype lab, is the only way to create apparel that live up to the GORE BIKE WEAR® brand. Of course this leads to a lot of failures during the development but we find that we actually learn more from failure than success. It’s hard work but innovation never comes easy.


RAISING THE BAR This is the ultimate expression of our new approach to mountain biking. POWER TRAIL has uncompromising functionality and innovative weather protection as well as a great look and feel. It’s the culmination of all our years spent studying weather, the mountain biking communities and all other challenges that cyclists are facing. The Outfit Systems flow with the body’s movements even in the most technical sections and give cyclists the freedom to perform better. We pushed ourselves really hard when making POWER TRAIL and we know bikers will do the same using it.


You have two options: Get used to the weather or take up knitting. Matt – UK trail rider


POWER TRAIL GT AS Jacket and POWER TRAIL GT AS Shorts are part of the POWER TRAIL Outfit System for cool, wet conditions.


STAYING DRY WITH GORE-TEX ®

Even if the rain is pouring and you’re sweating our apparel keeps you dry. Guaranteed. This may sound impossible but in the GORE-TEX® fabric there are billions of tiny pores that are 20,000 times smaller than a water drop but 700 times larger than water vapor. Rain is kept out while perspiration vaporizes, meaning you’ll stay dry no matter what. Nothing to it really, just cutting edge science.

With the high-tech functionality of


POWER TRAIL WS SO Jacket and POWER TRAIL WS SO Pants are part of the POWER TRAIL Outfit System for cold conditions.


POWER TRAIL Jersey, POWER TRAIL Jersey long and POWER TRAIL Shorts+ are part of the POWER TRAIL Outfit System for warm conditions.


There is no such thing as bad weather, only different kinds of good weather. John Ruskin – English Writer


DESIGNING INNOVATION We at GORE BIKE WEARŽ believe that innovation begins with asking questions. What unique problems do cyclists have today and how do we solve them? ALP-X PRO is a good example. We noticed that some of the worlds best race-oriented mountain bikers had to use apparel not really meant for them. There were no alternatives. So we decided to ask them what their perfect apparel would look like. After many long discussions and a lot of trial and error we successfully found one solution after the other and created an outfit system unlike anything on the market. A multitude of different ideas collected to form a cohesive whole that was more than the sum of its parts. For us, that’s what it means to be innovative and ALP-X PRO is just that.


LISTENING TO THE COMMUNITY ABOVE: We are in constant dialogue with athletes. They give us the practical reality of cycling and help us identify the real world problems they face. Our material experts, engineers and designers then come up with unique technical and functional solutions to those problems. RIGHT: The result is apparel with outstanding quality and functionality. It’s easy to tell the difference.


LEAVE THE REST BEHIND ALP-X PRO WS SO Jersey A breakthrough in WINDSTOPPERŽ technology that makes the fabric more stretchable has enabled us to make a jersey that’s completely unique. It provides optimum comfort in a broad range of weather conditions and replaces the need to carry additional garments. ALP-X PRO 2in1 Shorts+ Combining shorts with bibtights may seem like a very simple idea at first. Yet it has never been done before. These unique 2in1 shorts with integrated bibtights combine the great look and protection of shorts with the superior fit and functionality of bibtights.


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Cold conditions

Warm conditions

4 GARMENTS – 1 SYSTEM Our Outfit System philosophy is based on two concepts: Head-To-Toe and Skin-To-Shell layering. Head-To-Toe is all about protecting the body parts most submitted to heat loss and skin-to-shell is about maintaining a comfortable microclimate around the body that’s independent from the weather. ALP-X PRO manages to integrate both concepts, which means that with only four pieces and a few added accessories, the cyclist is protected all year round in any weather. From the first training session to the final competition.


FUNCTIONALITY MEETS LIFESTYLE Copenhagen has gone through a lot of change to accommodate cyclists. Approximately 350 kilometers of curb segregated cycle tracks have been built so far and all tracks are one directional and flowing with the traffic. The health and safety benefits are so huge that many other cities around the world have started their own “Copenhagenization”. Over 15 years ago we developed the now legendary Cosmo Jacket in collaboration with bike couriers and now we’re doing it all over again in a bigger way. The ELEMENT URBAN Outfit System has been customized in the smallest detail for city life. With inspiring design, features like day- and nighttime visibility and WINDSTOPPER® technology it keeps you comfortable and protected all year round. If you live in a big city and enjoy cycling, there is no better option.





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CLIMATE CONTROL Everybody worries about the weather but there is another climate that is just as important. It’s called a micro climate and it’s the thin layer of protective air that always surrounds you. Our WINDSTOPPER® technologies keep that climate stable at all times. The result is that you’ll be comfortable in any weather.


ELEMENT URBAN WS SO Jacket and ELEMENT URBAN PRINT WS SO Pants are part of the ELEMENT URBAN Outfit System for cold conditions.



PERFORMANCE ENHANCED Since road cyclists are used to riding in varying temperatures they usually wear a combination of jacket and jersey. It’s not the best solution though because it easily gets too hot or too cold in changing conditions. Extra apparel also means more weight and risk of discomfort. But now a new breakthrough by our fabric experts has allowed us to create a jersey that couldn’t have existed before. The OXYGEN WS SO Jersey is versatility defined, it offers protection and comfort in a wide range of temperatures and manages to do this with only one layer. Meaning cyclists can get rid of a separate jacket and greatly reduce weight. It also means they never have to stop in the middle of a ride to change clothes. Many have asked for something like this and we are glad to be the first to offer it.



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EVERYTHING YOU NEED IN ONE LAYER Our body mapping philosophy selects specific materials to fit the rider in motion. The OXYGEN WS SO Jersey uses the innovative stretchy and highly breathable WINDSTOPPER速 fabric for critical areas such as shoulders, chest and kidneys where protection is needed and GORE速 selected fabrics for neck, armpits and back where moisture management and venting are key. By combining the fabrics in a single versatile and lightweight layer we have created one garment that can be worn in any weather.


FOUR DAYS IN THE MERCY OF THE ELEMENTS During the Gore Alpine Quattrathlon the OXYGEN WS SO Jersey was put through the ultimate test. Chilly mornings, windy peaks and constantly shifting temperatures made this experience tour a perfect opportunity to try out the innovative WINDSTOPPERŽ technology. The jersey handled the epic challenge beautifully and the feedback we got was outstanding. And even though it was utterly exhausting we can’t wait to do it all over again.


COMPLETING THE EXPERIENCE Accessories protect the parts of your body mostly submitted to sweat production, heat loss and dramatic temperature variations. Naturally they are vital pieces within complete Outfit Systems and, just like our apparel, they are developed for specific cycling applications. From high-vis helmet caps to GORE-TEX速 overshoes, they ensure that you are covered from head to toe.



Photographer: Jan Söderström, Mikael Kårelind. GORE-TEX® Experience Tour Alpine Quattrathlon Photographer: Kelvin Trautman. Conceptual idea: TEEM Communication, theteem.se. Prepress Production: Media Service Atelier Munich GmbH. Cyclists: Matt, Josh, Arvid, Fredrik. Production: Jürgen Erd, Hannu Haslach Special thanks to Specialized Bicycle Components, Cicli Pinarello S.p.A, Liteville Bicyles, Deuter Backpacks, Oakley Eyewear, Giro Helmets, Etto Helmets, Sidi Cycling Shoes, Gaerne Cycling Shoes. Printed in Germany. GORE BIKE WEAR, GORE-TEX, GUARANTEED TO KEEP YOU DRY, WINDSTOPPER, GORE and designs are trademarks of W. L. Gore & Associates. All other trademarks and registered trademarks are properties of their respective companies. © 2014 W. L. Gore & Associates GmbH | Consumer Products | Aiblinger Strasse 60 | D-83620 Feldkirchen-Westerham


www.GoreApparel.com


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