Plant Hire2:Layout 1
28/3/13
15:22
Page 57
Plant hire
SOME OF THE CHALLENGES AHEAD Graham Black provides his observations on the current trends in the UK plant hire market. am getting very few positive vibes from UK manufacturers and distributors of construction equipment at the moment. Yes, they are selling machines, but not in the numbers that they had budgeted for. This is a little surprising, given the generous tax treatment of capital allowances, which is particularly attractive for smaller contractors running their own fleet of machinery. However, the industry has not yet seen significant amounts of Government cash injected into construction that will really get the UK economy moving in the right direction. Coupled with the introduction of more complex and expensive emissions-compliant Stage 3B machinery, private buyers are tending to keep their cheque books closed until there is more light at the end of the tunnel.
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On the other hand, the plant hire sector of the market seems to be buoyant at the moment and both small and large firms report near empty yards. Such mixed messages are also reflected in the national media, which continues to report doom and gloom within the construction industry as a whole. But there is work out there and muck-shifting firms are shifting muck. The projects they are working on may not be huge and may not provide generous returns, but cash is beginning to circulate within the industry. The UK plant hire industry has a reputation for buying low-spec machinery at low prices and then being forced by an ultra competitive marketplace to charge low hire rates. But this equation is slowly changing. With every man and his dog willing to undercut
their rivals and put men and machinery on site for near national minimum wages and at or less than the true total cost of ownership, at the bottom end of the market there is little that can be done in the short term to raise hire rates. The larger UK hire companies have the ability to buy machinery at the lowest cost anywhere in the world. Among global manufacturers the UK is generally regarded as a low price market. With the prospect of large multiple orders in a subdued economy, salesmen come to the negotiating table with even sharper pencils. So with continuing low hire rates and low purchase prices, what is changing? The surprising answer is that the typical specification of machinery is getting higher. Plant hire firms are buying higher Progressive plant hire companies, such as Wembley-based Flannery, are increasingly looking at high-tech solutions to meet the more sophisticated demands of main contractors.
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