kor competencies

Page 1

While attempting change is risky, not attempting change maybe riskier. Š Studio Korjan


Š Studio Korjan


Storage Water Heater

Response to a sudden influx of imported plastic bodied heaters in the Indian market.

Š Studio Korjan

Client: Standard Electric Appliances, Chennai


Highlights - Commands a price premium of 15% over other products. - Comprises more than 50% of total sales. - Compounded annual growth rate jumps from 15% to 60% - Product refinements enable increase in production rates. - Perception of brand as an innovator. - Increased acceptance in new markets. Studio Korjan ŠŠ Studio Korjan


Design can transform our lives.

Š Studio Korjan


Flushing Cistern

No moving parts, just the water moves!. Product and technology were developed to conserve water and minimise maintenance.

Š Studio Korjan

Client: Prayag Polymers Pvt. Ltd., New Delhi


Flushing Cistern

Press to flush. Press again to stop flushing.

Š Studio Korjan


Air Cooler

Designed for Window installation to save space and ensure continuous intake of fresh air. The product captured the imagination of the market.

StudioKorjan Korjan ŠŠ Studio

Client: Symphony Comfort Systems Limited, Ahmedabad


Highlights ●Designed for Window installation to save space and ensure continuous intake of fresh air The product captured the imagination of the market with the new positioning of Air-Coolers that looked like Air -Conditioners with much lower procurement and running costs.

Design for a Startup Client.

Design for Total Outsourcing as the client did not yet have any manufacturing set-up. ●

Market expanded quickly.

The company grew sixty times in 3 years on one product offering. Production touched 100,000 pieces in one season. ●

Base product price shot up from Rs2500/- to Rs6000/- within 3 years. ●

Big players enter the fray. They had to copy our product including all mistakes as there was no similar offering from any other country. ●

© Studio Korjan

Air Cooler Project

Client: Symphony Comfort Systems Limited, Ahmedabad


Air Cooler

Easy introduction of new models through change of minimum components. Simplified assembly through three basic sub assemblies.

StudioKorjan Korjan ©© Studio

Designed for Injection moulding for mass manufacture. Modularity for minimum no. of moulds. Smaller components sizes for easy ‘vendor’ing.


Our strengths...

Š Studio Korjan


An ability to perceive the underlying structure in the existence of an object and....

Š Studio Korjan


Tweak this structure to bring about a significant transformation in its fortunes.

Š Studio Korjan


Using minimum resources.

Š Studio Korjan


Drinking Water Cooler Client: Siel Aircon Limited, Hyderabad

Table Top Water Cooler for small offices, clinics, shops etc. Uses plastics to Lower Costs, Increase volumes, Tackle Corrosion, Reduce Weight, and Enhance Aesthetics. A version to meet every market niche.

Š Studio Korjan

Version without Storage Tank for areas with running water


Client: Siel Aircon Limited, Hyderabad

Highlights

Drinking Water Cooler

Our studies showed costs ● Started off as a Cost Reduction could come down if the market exercise. Existing product was could grow about ten times. We priced at Rs12000/-. The company found many segments could not wanted a product at Rs5000/- to use the product as they did not enter household segments. have running water or drainage facilities etc. ●

We designed a product that ● We achieved a product cost of could transform with minimal Rs6000/- without changing changes to suit every market technical specifications and niche and also simplified its use Rs4500/- with new specifications. and maintenance. ●

© Studio Korjan


Drinking Water Cooler + Rest for Glass

Built-in Storage Tank for Manual filling and for areas with erratic water supply.

Deeper Drip Tray

Š Studio Korjan

Loose Lid

Push to fill dispenser

Winner of Plastindia 97 Award for Best Product / Design.


Bubble Top Cooler

Addition of a Non-SpillKit allows the use of Mineral Water Bottles directly on every Cooler.

Š Studio Korjan


Rest for Lid when not in use

Space for external Pre-Filter

Š Studio Korjan


Instant Water Heater

A series of Safety Features to make a User - Friendly product. Use of Plastics to reinforce the ‘friendly’ image.

© Studio Korjan

Client: Standard Electric Appliances, Chennai


Temperature Control

Pressure cum Vacuum release Valve

Š Studio Korjan

Pressure Switch Fusible Plug


Instant Geyser Components

Lower Product costs through Reduced Inventory and Faster Assemblies. Easy access for Servicing

Š Studio Korjan


Corrugated Board – Shop Display

Corrugated board + glass. Sturdy as wood. Light as paper. Textures like never before.

© Studio Korjan Client: Rang Bandhej Pvt. Ltd., Ahmedabad

© Studio Korjan


Corrugated Board – Chair

Client: In house Project

Studio Korjan ©© Studio Korjan


Corrugated Board – D.I.Y. Lounge Chair Client: In house Project

Conceived as an affordable aesthetic the product is easily assembled by the buyer from a kit comprising four parts folded flat. Surface finish is in natural or colored varnish for water and termite resistance. Š Studio Korjan


Kitchen Sinks

http://www.acrysil.com/products_vivaldi_sb.html

Š Studio Korjan


Kitchen Sinks

Made in India. Designed for Europe. Š Studio Korjan

Client: Acrysil Limited, Bhavnagar

Š Studio Korjan


Should a good product necessarily look good? Is a good looking product necessarily good?

Š Studio Korjan


Electric Scooter

Š Studio Korjan


Š Studio Korjan


An un-folding backrest from the seat for a more comfortable daily commute to work / college.

Š Studio Korjan


Additional light on the wheel to help negotiate rough roads at night.

Š Studio Korjan


Additional hooks under the seat to hold shopping bags, briefcase etc.

Š Studio Korjan


A spacious footspace that can accommodate a child in the front or act as additional storage.

Extra bootspace under the seat (enough to accommodate two helmets) as well as a compartment in front.

Š Studio Korjan


Š Studio Korjan


Š Studio Korjan


A better pillion ride with a thinner rear body and extended footrests making it easy to sit astride or sideways (as women in saris do).

Š Studio Korjan


Š Studio Korjan


Studio Korjan – Behind the Scenes specialists engineer design assistants designers

tool makers Š Studio Korjan

model makers


Dinesh Korjan Prior to founding Studio Korjan, Dinesh worked with VIP Industries Limited, where he helped establish the Skybags range of Soft Luggage. He is a visiting faculty at National Institute of Design, Ahmedabad, School of Interior Design, CEPT, Ahmedabad, Indian Institute of Crafts & Design, Jaipur, National Institute of Fashion Technology, Gandhinagar. He was invited to conduct a Design research workshop at Ecole des beaux arts de SaintEtienne, France, in April 2001.

Š Studio Korjan


Rashmi Korjan

Prior to founding Studio Korjan, Rashmi along with Grishma Dave had established the country's first all woman Product Design Agency. She is a visiting faculty at National Institute of Design, Ahmedabad, School of Interior Design, CEPT, Ahmedabad, Indian Institute of Crafts & Design, Jaipur, National Institute of Fashion Technology, Gandhinagar.

Š Studio Korjan


When Design is treated as an Investment, returns are assured. As an expense, it is just written off. Š Studio Korjan


Design can be powerful. Very.

Š Studio Korjan


Studio Korjan Studio Korjan >Business reDesign< >Business reDesign<

15 15Sameepam, Sameepam,Narayannagar NarayannagarRoad, Road, Paldi, Paldi,Ahmedabad Ahmedabad380007, 380007,India. India. : :+91 +9179 7926613188 26613188 studio@korjan.com studio@korjan.com www.korjan.com www.korjan.com

© Studio Korjan


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.