While attempting change is risky, not attempting change maybe riskier. Š Studio Korjan
Š Studio Korjan
Storage Water Heater
Response to a sudden influx of imported plastic bodied heaters in the Indian market.
Š Studio Korjan
Client: Standard Electric Appliances, Chennai
Highlights - Commands a price premium of 15% over other products. - Comprises more than 50% of total sales. - Compounded annual growth rate jumps from 15% to 60% - Product refinements enable increase in production rates. - Perception of brand as an innovator. - Increased acceptance in new markets. Studio Korjan ŠŠ Studio Korjan
Design can transform our lives.
Š Studio Korjan
Flushing Cistern
No moving parts, just the water moves!. Product and technology were developed to conserve water and minimise maintenance.
Š Studio Korjan
Client: Prayag Polymers Pvt. Ltd., New Delhi
Flushing Cistern
Press to flush. Press again to stop flushing.
Š Studio Korjan
Air Cooler
Designed for Window installation to save space and ensure continuous intake of fresh air. The product captured the imagination of the market.
StudioKorjan Korjan ŠŠ Studio
Client: Symphony Comfort Systems Limited, Ahmedabad
Highlights ●Designed for Window installation to save space and ensure continuous intake of fresh air The product captured the imagination of the market with the new positioning of Air-Coolers that looked like Air -Conditioners with much lower procurement and running costs.
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Design for a Startup Client.
Design for Total Outsourcing as the client did not yet have any manufacturing set-up. ●
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Market expanded quickly.
The company grew sixty times in 3 years on one product offering. Production touched 100,000 pieces in one season. ●
Base product price shot up from Rs2500/- to Rs6000/- within 3 years. ●
Big players enter the fray. They had to copy our product including all mistakes as there was no similar offering from any other country. ●
© Studio Korjan
Air Cooler Project
Client: Symphony Comfort Systems Limited, Ahmedabad
Air Cooler
Easy introduction of new models through change of minimum components. Simplified assembly through three basic sub assemblies.
StudioKorjan Korjan ©© Studio
Designed for Injection moulding for mass manufacture. Modularity for minimum no. of moulds. Smaller components sizes for easy ‘vendor’ing.
Our strengths...
Š Studio Korjan
An ability to perceive the underlying structure in the existence of an object and....
Š Studio Korjan
Tweak this structure to bring about a significant transformation in its fortunes.
Š Studio Korjan
Using minimum resources.
Š Studio Korjan
Drinking Water Cooler Client: Siel Aircon Limited, Hyderabad
Table Top Water Cooler for small offices, clinics, shops etc. Uses plastics to Lower Costs, Increase volumes, Tackle Corrosion, Reduce Weight, and Enhance Aesthetics. A version to meet every market niche.
Š Studio Korjan
Version without Storage Tank for areas with running water
Client: Siel Aircon Limited, Hyderabad
Highlights
Drinking Water Cooler
Our studies showed costs ● Started off as a Cost Reduction could come down if the market exercise. Existing product was could grow about ten times. We priced at Rs12000/-. The company found many segments could not wanted a product at Rs5000/- to use the product as they did not enter household segments. have running water or drainage facilities etc. ●
We designed a product that ● We achieved a product cost of could transform with minimal Rs6000/- without changing changes to suit every market technical specifications and niche and also simplified its use Rs4500/- with new specifications. and maintenance. ●
© Studio Korjan
Drinking Water Cooler + Rest for Glass
Built-in Storage Tank for Manual filling and for areas with erratic water supply.
Deeper Drip Tray
Š Studio Korjan
Loose Lid
Push to fill dispenser
Winner of Plastindia 97 Award for Best Product / Design.
Bubble Top Cooler
Addition of a Non-SpillKit allows the use of Mineral Water Bottles directly on every Cooler.
Š Studio Korjan
Rest for Lid when not in use
Space for external Pre-Filter
Š Studio Korjan
Instant Water Heater
A series of Safety Features to make a User - Friendly product. Use of Plastics to reinforce the ‘friendly’ image.
© Studio Korjan
Client: Standard Electric Appliances, Chennai
Temperature Control
Pressure cum Vacuum release Valve
Š Studio Korjan
Pressure Switch Fusible Plug
Instant Geyser Components
Lower Product costs through Reduced Inventory and Faster Assemblies. Easy access for Servicing
Š Studio Korjan
Corrugated Board – Shop Display
Corrugated board + glass. Sturdy as wood. Light as paper. Textures like never before.
© Studio Korjan Client: Rang Bandhej Pvt. Ltd., Ahmedabad
© Studio Korjan
Corrugated Board – Chair
Client: In house Project
Studio Korjan ©© Studio Korjan
Corrugated Board – D.I.Y. Lounge Chair Client: In house Project
Conceived as an affordable aesthetic the product is easily assembled by the buyer from a kit comprising four parts folded flat. Surface finish is in natural or colored varnish for water and termite resistance. Š Studio Korjan
Kitchen Sinks
http://www.acrysil.com/products_vivaldi_sb.html
Š Studio Korjan
Kitchen Sinks
Made in India. Designed for Europe. Š Studio Korjan
Client: Acrysil Limited, Bhavnagar
Š Studio Korjan
Should a good product necessarily look good? Is a good looking product necessarily good?
Š Studio Korjan
Electric Scooter
Š Studio Korjan
Š Studio Korjan
An un-folding backrest from the seat for a more comfortable daily commute to work / college.
Š Studio Korjan
Additional light on the wheel to help negotiate rough roads at night.
Š Studio Korjan
Additional hooks under the seat to hold shopping bags, briefcase etc.
Š Studio Korjan
A spacious footspace that can accommodate a child in the front or act as additional storage.
Extra bootspace under the seat (enough to accommodate two helmets) as well as a compartment in front.
Š Studio Korjan
Š Studio Korjan
Š Studio Korjan
A better pillion ride with a thinner rear body and extended footrests making it easy to sit astride or sideways (as women in saris do).
Š Studio Korjan
Š Studio Korjan
Studio Korjan – Behind the Scenes specialists engineer design assistants designers
tool makers Š Studio Korjan
model makers
Dinesh Korjan Prior to founding Studio Korjan, Dinesh worked with VIP Industries Limited, where he helped establish the Skybags range of Soft Luggage. He is a visiting faculty at National Institute of Design, Ahmedabad, School of Interior Design, CEPT, Ahmedabad, Indian Institute of Crafts & Design, Jaipur, National Institute of Fashion Technology, Gandhinagar. He was invited to conduct a Design research workshop at Ecole des beaux arts de SaintEtienne, France, in April 2001.
Š Studio Korjan
Rashmi Korjan
Prior to founding Studio Korjan, Rashmi along with Grishma Dave had established the country's first all woman Product Design Agency. She is a visiting faculty at National Institute of Design, Ahmedabad, School of Interior Design, CEPT, Ahmedabad, Indian Institute of Crafts & Design, Jaipur, National Institute of Fashion Technology, Gandhinagar.
Š Studio Korjan
When Design is treated as an Investment, returns are assured. As an expense, it is just written off. Š Studio Korjan
Design can be powerful. Very.
Š Studio Korjan
Studio Korjan Studio Korjan >Business reDesign< >Business reDesign<
15 15Sameepam, Sameepam,Narayannagar NarayannagarRoad, Road, Paldi, Paldi,Ahmedabad Ahmedabad380007, 380007,India. India. : :+91 +9179 7926613188 26613188 studio@korjan.com studio@korjan.com www.korjan.com www.korjan.com
© Studio Korjan