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Human Resource Management

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ภ&

ภภGlobalization

ภMan ager ial In nova t

ion

Glo

on i t a z bali 2

Human Resource Management

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3

Human Resource Management

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0 0 0 9 ISO 14001 O S I HACCP

TQM

QCC

SA8000 4

Human Resource Management

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5

Human Resource Management

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6

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7

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Human Capital Management (HCM): The task of measuring the cause and effect relationship of various HR programs and policies on the bottom line of the firm.

Human Capital Management (HCM): ภภ.ภ! 0 . 0 ! ภ.1 2 " 2 ! 0ภ.ภภMondy R.W.and Noe R.M., Human Resource Management, p.3

8

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. . HR 1 6

!7 28 9 9 6 & . : ; < 9 1ภ(Proactive)

6 ภ9 & " 0 !7 28 !9 & ภภ0H8ภ!7 :28 < ; 6 ภ< ภ. .1 6 !! .69 6

ภ& 6 2 ภ!I ." " . " !J 9 ภ1 K ภ!7 ! Lภ$ 6 ภ6 ภภ!M " N ภภ. & 9 6 : ; 6 ภ2 "2 : !J ; ภภ< 9

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. . HR 1 6

Strategic Partner: !7 28 9 R ภ6 # ภ8 H < " !J 9 ภ1 K ภ" ŕ¸

Administrative Expert: H6 ภ! .! 1 ภ0. ภ<

. ภ1$ 6 .ภ.ภ! ! ภ0 !7 ภ! . (Restructure) & ภภ(Downsizing)

Employee Champion: 6 9 & ภa 6 & " ( ภภ. ) 0!M 6 & !7 ภ09& 9 ŕ¸

Change Agent: !7 28 0 < "ภภ. .1 ..6 N ! .69 6 ภ"

Human Resource Management

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HR Role Today HR generalist: 28 . 2 9 . 0 < " N ภ6

ภ. .1 HR specialist: 28 8 0 9 9 LภbLa 6

c 0 ภ. .1 9

Recruitment Training HRIS Employment Law Payroll Mathis R.L. and Jackson J.H., Human Resource Management, p.31

11

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Rela r tion Safety lth & Hea

nin Jo g b an An d al y D es sis ig n

Pla n HR

ce an rm l rfo isa Pe pra Ap

Pr od uc M an t ag ivit em y en Lab t o

HR

g n i t i u r c e R

System n io Man agem en t &O rgan izati Dev on elop m en t

om pe

ng ni ai

C

Tr

Human Resource Management

Selection

Plac Tr

ns at

ts i f ne e e c i B rv e S &

al n o i at g z i an turin g r O truc S

a Pr ns om f e ot r io n

em e nt

12

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A Model of Human Resource Management Planning

In put Process

Transformation Process

Organizational Outputs

• HR Planning

• Recruiting

• Transfer

• Job Analysis and

• Selection

• Promotion

Appraisal

• Placement

• Demotion

• Productivity

• Training

Measurement

design • Org. Structuring

• Performance

• Management and Organization Development • Compensation Management • Benefits and Welfare • Safety and Health programs • Labor Relations Activities

ภภ!"#$ %&' ()&ภ*+,) )-( ( ./ , ภ12' (" 33 ), &4 54! 6&3 2 !" 33 ) Human Resource Management

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Corporate Strategy drives Functional Strategies Corporate Strategy

Financial Strategy

Marketing Strategy

Human Resource Strategy

Production/ Operations Strategy

Integration 14

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• Recruit - & ภ, . • Retain - a , ภ$ • Retire - ภ15

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Organization Strategy

Financial Strategy

Marketing Strategy

Recruit or Hiring Strategy

Recruiting Selection Placement

Human Resource Strategy

Retention Strategy (Motivation, Maintenance)

Production/ Operations Strategy

Retire or Separation Strategy

Orientation Training

Layoff Termination

Pay & Rewards Benefits

Early Retirement Quits 16

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ภ" #

ภภภภภภภภภ! 17

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18

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Human Resource Planning Human Resource Planning is the key link between a firm’s strategic plan and its overall human resource management functions. (William P.Anthony, Pamela L.Perrewe, K.Michele Kacmar, p. 133)

ภ2 . ภ.1 !7 ภ9& < 0 ภ2 9 ภ1 K ภภ.. . " N 6 ภ. ภ.1 6 ภ19

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Human Resource Planning ภ2 . ภ.1 !7 ภ0. ภ6 ภ! Corporate Plan and Objectives ( 2 0 !J ภ) ! !7 2 . ภ.1 6 " a 6 9 ! h 0 1h bL !7 2 ภภ.ภ, ภ& ภ, ภ0 2 ! 0 9 " . , ภijภ. , ภ< , ภ& a & "<

0ภภ< 0 . . 6

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ภ& ภ, ภijภ. , ภ. " . , p p 21

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22

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Strategic Planning Human Resource Planning Forecasting Human Resource Requirements

Comparing Requirements and Availability

Forecasting Human Resource Availability

Demand

Surplus

Shortage

=

of Workers

of Workers

Supply Restricted Hiring,

No Action

Recruitment

Reduced Hours, Early Retirement Layoff, Downsizing

Selection 23

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Requirements and Availability Forecasts 24

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Forecasting HR Requirements Requirements Forecast:

!7 ภ! 0 hภh " < ŕ¸

0! 0 ภภ" ภ6 " < !7 " ภ" . ภ. 1 !J & "H1! 0 6 " ภ25

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Forecasting HR Availability Availability Forecast:

!7 ภ0. ภ6 ภภ< ภ0 ภภ$0 H " ภ" ภ& 0 ภ6 ( ภ6 0/ & ภภ) 6 ภh ภ" ภ& H 6 h0 a ภ< !7 " < L HL : ; " 69 6 ภ: ijภ. 0 R ;.1 ภ< .ภ2 ภ1 K 0 6 " 26

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HR Forecasting Techniques • Zero-Base Forecasting: ภ69 " ภ< ภ8 h h0 a !7

1 " 6 ภภh & ภ< " ภ< 6 " 0H ภ6

ภภภ0 ภ.6 & 6 ภ" ภ0 < ภ0 " ŕ¸

a N ภ< !7 " . ภ6

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• Bottom-Up Approach: !7 K ภภh " ภ< 6 " 0

!7 28 ภh < 2 ภภh ŕ¸

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ภ& 69 6 ภ" 6 & ภ& " ภ< a ภ6

" " K ภa 0 ! 0 K 2 & " 0

ภภh < 27

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HR Forecasting Techniques • Mathematical Models: ภŕ¸

•

ภภภภภภ! ภภ" #$ % ภ&" ' % Simulation: ! ( ) ภ* )+ ภ!

,**- (real-world situation) ' ภภ! ภ)+ ภ! ' . ' “ / * ภ#$ + *' ' ' " #$ ภ10%â€? “ / * ภ#$ + " #$ * ภ2 ภ3 ภâ€? 0 ภภ' * ' Line Manager / 1 " " ) ภ) *&ภ,2 ' . 28

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ภภภ. 1 • ภภ• ภ" • ŕ¸

• ภ2 " / ภ< ภ• ภ0 R • 0.. # & ภภ(MIS) • !M , R K , ! 09 ภ• !M # $%ภ• !M ภ& , %. 0ภq • !M • !M ภ( 8 Five Force) Human Resource Management

30

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Corporate Strategies Program Project

Growth Stabilization Investment Reduction Takeover Defense Turnarounds

Business Strategies Cost Leadership Differentiation Focus

Activities

Functional Strategies Marketing

Production

HR

BUSINESS LEVEL Action Plan 31

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32

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1.Growth Strategy 1. Intensive Growth (,-.-/0.1203405/6789:) – Market Penetration – ,-.-/0.1<=><=?@,ABC<C/0.1D15E

203 product D15E DC>C aggressive marketing DF@C GH. promotion E.ก,ABC, DK5LEKC7กM.C,.-E.ก,ABC DNOC/>C – Market Development – =./0.1<=E@<=> product D15E

DNOCก.P,-.-/0.1QN-7M2=0@MRSLCGTL-7MQE@DU-QN – Product Development – NP7VNPWM product <C/0.1

D15E<=>1,T ABC <=>ET-R1,.-DK5EL E.ก,ABC 33

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1. Growth Strategy 2. Integrative Growth (PXEDKSLRY/) • Backward Integration – GH.ZWPก5[D1T-Xก7V Supplier =PSRR.[\SBRก5[ก.P,RM Supplier

ZWPก5[

DKSLRYRก.]G.M

• Forward Integration – GH.ZWPก5[D1T-Xก7V0^กU>. =PSR

R.[\SBRก5[ก.P,RM0^กU>. DKSRL /71UCก0.M203YRก.]G.MZWPก5[ • Horizontal Integration – \SBRก5[ก.P,RMU^@2,@M DKSLR<=> /CDRM<=?@,CAB DF@C True \SBR KSC, EGV \SBR Major Cineplex 34

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1. Growth Strategy 3. Diversification (,-.-/7XQN]^@ZWPก5[<=E@) – Concentric Diversification – <F>DGUYCY0-T =PSR know-how D15EGTLETR-^@ GH. product <=E@ DF@C DNOCP>.CD]SBR4>.]/PT ,-.- line E./71D]SBR4>.VWP_W 1>X- DNOC/>C – Horizontal Diversification – K7`C. product <=E@GTL<F> know-how 203DGUYCY0-T<=E@ <=>2ก@0ก ^ U>.ก0W@ED15E DF@C Arrow ,.D]SBR4>.VWPW_ กa,-.- line QNGH.D,aE,71=C7M DNOC/>C – Conglomerate Diversification – ,-.-G7BM405/6789: 2030^กU>.<=E@ GH.ZWPก5[GTL2/ก/@.M[.กD15E DF@C ก0W@EF5CURP:N GH.ZWPก5[ ]SLR].P, ].-ก.PV5C, ITV DNOC/>C 35

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2. Stabilization N " & " 0 3. Investment Reduction 1. Retrenchment – ภ0-WGZ:=1/7X DC>Cภ.P01 U@.<F>[@.- 2VVU@R-b 01 2/@-7MQE@cAMภ7VD05ภภ5[ภ.P 2. Divestment – ภ.P,.-]5CGP7K-: =PSR D05ภภ5[ภ.P 36

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Turnarounds *EH) strategy IJK+%ภ. &3CLภIJ'I E ภ& ŕ¸

GภGJD (&$6 (Gภ6 $ B)' ( 2)MJ3 2 ภN','IภE . &3CLภ& G%&3* 4ภภ4 ภNE -$( .J#NE &3CLภ! 4ภOPQ) R )ภSLN$% *'TJ&'IEU .(K)&BG 2ภ').V)W *ภ4$ภ*E IJ()"E 3 Investment Reduction Stabilization Growth 37

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Business Strategy ภ- ' *' "% - & *# / +1ภ)' & ' ŕ¸

• Cost Leadership –

% ภ" 3 4 !5 % ภภภ6! ' & & ภ' * ภ1'& ' ) Brand Loyalty ) + )

• Differentiation (Product Leadership) –

&" / • Focus – ภ) % ภ% +1ภภ' 1'& ' &ภ'

ภ-' 7 8" 38

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ภ1 ภ1 K K 0 0 ..K1K1 ภภ(Business Strategy) Strategy) (Business " 6

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"ภ"

Cost Leadership

Differentiation

Cost Focus

Differentiation Focus

" ภ39

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40

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Rapid Change

New Technology

Globalization

Politic and Legal • Downsizing

Decentralization Org. Restructuring ŕ¸

etc.

Customer Cost

Quality

Service

Competency 41

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42

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43

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HR Strategy - !7 ภ1 K ภ. ภ.1 . 1 ภ1 K ภ(Corporate Strategy) ภ& 6 ภH. 1 ภ(Mission) 0 "H1! 0 (Objective) ภ<

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Strategic Human Resource Management Strategic Human Resource Management *EH)ภ)D

ภ#)ภ$% )ภ42 .!( ภBCC NE &3 . ภ(B 5L 3 5B ภ4 6&3&3CLภ(Dave Ulrich, p.189) Strategic Human Resource Management *EH)EU .( D C.X6&3ภ# 3ภ(B 5L " Tactic

'I ,#) D C.XG,&ภ)D ภ(B 5L' K+% *EH)EU .( IJภ,&K2%*ภ4$ Feedback ]MJ3)D NE ^,ภ#)" E . *E IJ()ภ(B 5LG &$*# (John B.Miner and Donald P.Crane, p. 12) 45 Human Resource Management

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Strategic Human Resource Management Strategic Human Resource Management *EH)* TJ&3 IJ

*ภIJ(#6%&3ภ. ภ# 3" )" ภG.$ 4)K *+43ภ(B 5L #' .V3*EH)ภE )2)% IJG, 3W 6&3ภ42 .!( ภBCC *6% $%#(ภ.) (William P.Anthony, Pamela L.Perrewe, K.Michele Kacmar, p. 16)

Strategic Human Resource Management

*EH) 3* T&ภG, 3W K)ภ&&ภ" 42 3 ) BCC ]MJ3 3* T&ภ*2 , )IV ,3 G,& E ภ& ภ6&3&3CLภK) ( ( # .V3 K)"3, #ภ" K)"3, (Gomez-Meja, Balkin, Cardy, p. 25) 46 Human Resource Management

P.46


Corporate Strategy drives Functional Strategies ภ(B 5L $. &3CLŕ¸

ภ(B 5L $% )ภ*34)

ภ(B 5L $% )ภG $

ภ(B 5L$% ) 42 .!( ภ')B_(L

ภ(B 5L $% )ภ4G

). )B)ภ.) 47

Human Resource Management

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.8 h ภภ! ภ1 K ภ8

ภ1 K . ภ.1 0 . 1 K K Corporate Strategy

ภ1 K ภภ2 9 ภ1 K . ภ.1

ภภภ. ภ.1 - & ภHuman Resource Management

R 0ijภ.

! 0 2 ภ!I . "

0 .ภK HR Strategy 0 .!I . " ภHRM 48

P.48


Organization Strategy

Business Strategy Financial Strategy

Marketing Strategy

Recruit or Hiring Strategy

Recruiting Selection Placement

Human Resource Strategy

Retention Strategy (Motivation, Maintenance)

Production/ Operations Strategy

Retire or Separation Strategy

Orientation Training

Layoff Termination

Pay & Rewards Benefits

Early Retirement Quits 49

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ภ(B 5Lภ2 (Recruiting or Hiring Strategy ) • *EH)ภ(B 5L(,&( IJ&(^, (KG%ภ(B 5L $. 2)% IJ (Functional Strategy)

K)$% ) 42 .!( ภ')B__(L

• *EH)ภ(B 5L IJ .$ D G,& ภภ# 3" )&.G ภD .3 • *EH)ภ(B 5L IJC & C B'RM3#45Iภ2 "2 ,3K)ภ2 #45ภI C.$* T&ภ" ภB!).ภ3 ) 50

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ภ1 K ภ8 ภ$ ŕ¸

(Retention Strategy )

• *EH)ภ(B 5L IJ*ภIJ(#6%&3ภ. ภ#)ภefภ& ' ภ!.g) ภ#.$ " E *'4) ภEF4 .G43 ) ภK2%C, G& " )" 3#. ^3K G, 3W #'NERM3* TJ&3ภ$^" B6 ! C# 'E &$ .( " # $4ภG, 3W 6&3!).ภ3 ) *!TJ&K2%!).ภ3 ) &( ภ&(^, &( ภC4$ " &( ภD 3 )ภ. &3CLภK2%( #) ) IJ B$ • *EH)ภ(B 5L IJ'B,3 .ภ_ !).ภ3 ) IJ'I 3 )$IN#%ภ. &3CLภ51

Human Resource Management

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ภ1 K ภภ!7 ŕ¸

(Retire or Separation Strategy )

• *EH)ภ(B 5L *IJ ภIJ(#6%&3ภ. ภ#)ภ4V) !ภ*EH)!).ภ3 )$%#( #45IภG, 3W $.3G,&NE)IV *!TJ&K2%ภ4V) !).V) &$C %&3ภ. R ) C# ' D *EH) " !ภSL6&3&3CLภK)6S ).V)W ' ภI J B$ ภ&&ภ*&36&3!).ภ3 ) (Resign or Quits) ภ*ภ_I(S& (B (Retirement) ภ* 4ภ% 3!).ภ3 ) (Layoff) ภN ,&&ภ(Firing) • *EH)ภ(B 5L 'IJ B,3*)%)K2%ภ4V) !ภ*EH)!).ภ3 )K) BภW *3TJ&)N6 *EH)NE&(, 3)B', )# " (.3C3 .ภ_ '4G ! IJ$I 2#, 3ภ.)N#%K2%' ภIJ B$ 52

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ภ(Job Analysis : JA) Task ( %& %) = & % ) * +ภ)* # , %& %- ./* 0 , 1 )* 2 0 & ภ" )*, & 1 -

Duty ( " )*) ภ" % Task %& " % 1 Task ./* Task & 1 0 ภ2ภ) * 4, 1 -

Responsibility ( 5 ) 0 ภduty & - , & 1 ./* 6 " & 7 * 4 )* 6 " " ) 6 & 1 Gomez-Mejia, Balkin and Cardy, Managing Human Resources , p.64 54

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ภ(Job Analysis : JA)

ภภ8/ภ9 % )% , %& 0 : % ," ; , 6 " ภ2ภ, = ภ* " 5& ภ9> , * / # ภ> 6 ภ, @ ภ0 " ภ2 ภ)1 ภ% 5& %6 " & ภ6 " +2 " 65" ;" ! )* ) #> %& 7 55

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! 0ภ. ภ0

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Duties

Responsibilities

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ภ0

(Job Description)

(Job Analysis) ภภ< 1h . " 28 !I . "

(Job Specification)

Knowledge

Skill

Attitude 56

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ภ* 6

" / 2 ภ6 & ภ& 6 & )*% & )*% ภ) : : %)6 &57

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K ภ0 (Job Analysis Methods) • • • • •

" & R ' (Questionnaires) ภ.3*ภG (Observation) ภ.' _SL (Interviews) ภ$ .) Mภ(Employee recording) ภ' )2 (#45I (Combination of methods)

58

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Job Redesign

Job Enrichment The process of putting specialized tasks back together so that one person is responsible for producing a whole product or an entire service.

ภ. 6 ภ$h0 ภภLa & < 6 a 6 N a ภ0. ŕ¸

Job Enlargement: The process of expanding a job’s duties.

ภ. ภ$h0ภ< "ภ" ! ภ(Gomes-Meja, David B.Balkin and Rober L.Cardy, Manaing Human Resources) 59 Human Resource Management

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60

Human Resource Management

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, , 1 1 ภ2 ภ2 ;" & ,)% " )*, " / A % % ภ#

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3) & , & • & , & & ;" 45 & ;"6 " 45 )* " % : % & & ;"2 ภA % #

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4) 0 H ภ(Major Challenges and Required Competencies) (Major Challenges) D 3 ) (KG%C# 'ภ$$.) ภBCC G, 3WK)&3CLŕ¸

H " ภ(Required Competencies) ภC# CB'& 'SL

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4. " % Y ภ(Major Challenges and Required Competencies) !7 . ภ................. • 6 "<

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a • 6 ภ!J ภ!7 • ภ< Training Needs "<

a 68

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5) 26 ภ* ภ/ 62 (Authority) < 1 " " 2 28 . .. 9 6 , ภ# & " 7 " 7 & ภ2,000 / 1

< 1 " " 2 28. .. 9 6 , . 1 6 &

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5. 26 ภ* ภ/ 62 (Authority) "#$%&'(%)*+,-./01."02134%456%74)*+8%ภ4,#:;.<2;=4%01= >?7@34,=234A6%'= 26 ภ* ภ/ 62 2 ภ)*% ," ภ.......... • ภ# • ภ44 • ," ;ภ6 9 • " ภg % • " ภg )% , 9 70

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6 > ภ9>

ภภ" )* , , ภ, ภ0 * )*65"6 ภ* ," 62 ภ)*% ภ& ;" 45 ภ;" ! 73

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Job Description ," ; * 7

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3.1) : % # ( Job Summary) 0 & )* #Y/ 4, 1 6 & 1 %& %& - > 2-3 :%

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Human Resource Management

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Human Resource Management

P.76


3.2 5 " )* )* " ! (Responsibilities & Duties) 0 & ,% % 4, , , : % # (Job Summary) : % %6 % )% & ;" & 1 - ), , 5 )% 7 2 " ! " )* 7 "

77

Human Resource Management

P.77


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78

Human Resource Management

P.78


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79

Human Resource Management

P.79


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P.80


3.2.1 " )* ภ: 0 " ) * )* " ! 65" ภภ& 50% , 1 3.2.2 " )* : 0 " ) * )* " ! 65" & 10-30% , 1 3.2.3 " )* + + : 0 " )* )* ภ,/1 0 1

81

Human Resource Management

P.81


5)1 (KPI) KPI 2 ŕ¸

K = Key P = Performance I = Indicator

5)1 7 ? )* Y & ภ5)1 +2, )* 1 o % 7 " " 2 7 6 "Y / 82

Human Resource Management

P.82


ภภD 2)$G.#+IV#.$ 3 )2 .ภ((Key Key Performance Indicators Indicators)) !7 ภ6 ภ2 6 ภ< ภภa N 0 !7 " 9 a 2 ภ< ภ& 2 ภ!I . " 6 9

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Human Resource Management

P.83


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Human Resource Management

P.84


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Human Resource Management

P.85


ภภKPIs & :

;"2 ภA % % ภ#9% Human Resource Manager

1. " ŕ¸

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Human Resource Management

P.86


ภภKPIs 3. " - 534%(%071",*Iภ,71=01=Q%<ภ=4%7 & ภ5 * / - 1<2,4E(4JQC=Q18501=Q%<ภ=4%2'1.,;S<)7 & * ภ& 80% - 1<2,4ภ4,04@=4%7 & ภ0.5% - 1<2,4ภ4,11ภ54ภ=4%7 & ภ5% 4. " @ % - 1<2,4ภ4,D4#H(I01=Q%<ภ=4%7 & ภ0.2 % - 534%(%1/.<2"; 62/WC=0<%K 6I/@=4%271= & ภ0 - E'4,<ภS4QI4.4D"XD*+I7 & ภ500 / / u 87

Human Resource Management

P.87


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Human Resource Management

P.88


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Human Resource Management

P.89


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Human Resource Management

P.90


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Human Resource Management

P.91


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Human Resource Management

P.92


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P.93


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Human Resource Management

P.94


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Human Resource Management

P.95


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Human Resource Management

P.96


< L 6 ภJob Analysis L ภ4 C & x x x x

Correct Clear Concise Complete

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97

Human Resource Management

P.97


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Human Resource Management

P.98


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Human Resource Management

P.99


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Human Resource Management

P.100


101

Human Resource Management

P.101


ภ0. ภ& 0 .ภ. ภ" HR Planning ภ2 ภ1$

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& ภ6 ภ" ภ< 0 (Alternatives to Manpower Supply)

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(Decruitment)

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Human Resource Management

P.102


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Human Resource Management

P.103


Decruitment & ŕ¸

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Human Resource Management

P.104


Decruitment & ภภ(Layoff) ภ(Firing)

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Human Resource Management

P.105


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Human Resource Management

P.106


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Human Resource Management

P.107


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Human Resource Management

P.108


109

Human Resource Management

P.109


6 ภ(Source)

(Advantage)

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110

Human Resource Management

P.110


6 ภ(Source) ภ0 < ภ6

ภ(Employee Referrals) 69 . $

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Human Resource Management

P.111


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Human Resource Management

P.112


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ŕ¸

113

Human Resource Management

P.113


114

Human Resource Management

P.114


Recruitment - Selection Process Recruitment - ภ. Selection - ภ& ŕ¸

Interview - ภ$h

Resume Interview - $h

Reference Checks

Test - < .. .

115

Human Resource Management

P.115


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Human Resource Management

P.116


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Human Resource Management

P.117


a " ภ$h ! . ภ!7 3 a "

I. ภ$h # II. ภ$h . ภ– & 28 ภ5-7

III. ภ$h . – & 28 ภ3

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Human Resource Management

P.118


Unstructured Interview - .' _SL" N','-I C 3 % 3CD R ' Structured Interview - ภ.' _SL" 'I-C 3 % 3CD R '

119

Human Resource Management

P.119


H . ก ก 3 ! 0 & Gut-Feel Interview

Conversational Interview Stress Interview 120

Human Resource Management

P.120


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Human Resource Management

P.121


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Human Resource Management

P.122


H . ภภ3 ! 0 & 1. Trait Interview 2. Behavioral Interview 3. Situational Interview 123

Human Resource Management

P.123


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Human Resource Management

P.124


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: & 1h" 29 ภ. H ภh !M 0 < 6 1hภh ภ.

1h 0 H ภ!M " ? ; 125

Human Resource Management

P.125


Behavioral Interview

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Human Resource Management

P.126


" < H Behavior-Based Interview < H a 0 !7 < H ! !‚ 1 H HL „" ภภ< 2 28 9

Competency " ภ& Analytical Problem Solving : K . HL 6 ภภ!M ภN 6 1h 1h" 69 H c 0 9

ภ0 , ภp p 02 ภ< 6 1h ภ8 6 6 ภภ!M a ; 127

Human Resource Management

P.127


Situational Interview

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Human Resource Management

P.128


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a ? ; 129

Human Resource Management

P.129


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Human Resource Management

P.130


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2. ภ$h h0ภŕ¸

Panel Interview Board Interview

3. ภ$h ..ภ1 (Group Interview) 131

Human Resource Management

P.131


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132

Human Resource Management

P.132


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Human Resource Management

P.133


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134

Human Resource Management

P.134


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Human Resource Management

P.135


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Human Resource Management

P.136


137

Human Resource Management

P.137


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Human Resource Management

P.138


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Human Resource Management

P.139


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2. 0 & ภ.1 ภ< 6 "<

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140

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P.141


"1 6 ภ& ภ1) Snap Judgment: ภ" 6 ŕ¸

!

2) Halo Effects: ภ6 < ภ. ภhˆ 6

ภhˆ L ภภ! 3) Unstructured Interview: ภ$h

.. < H 142

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"1 6 ภ& ภ4) Lack of Training: ภ$06 ŕ¸

$h 5) Stereotyping: 69 !M

ภภ. 2 " 9

# 9&a 9 " H . ภ#Lภ$ 6) Negative Emphasis: ภh ภ!M . !7 ภhˆ 143

Human Resource Management

P.143


144

Human Resource Management

P.144


Training and Development ภijภ. 0 R & " & 1 R Competencies ŕ¸

02 ! 0ภ.ภภMondy and Noe, Human Resource Management, p.202

145

Human Resource Management

P.145


Training (ภijภ. ) & ภภ1 H 8 (Knowledge) 0 ภ$0 (Skills) < !7 " ภ< !M 1. 6 ภ28

Mondy and Noe, Human Resource Management, p.202

146

Human Resource Management

P.146


Development (ภR ) & ภ8 (Learning) < .ภ< 6 " 0 1 ! !J 0 0 Mondy and Noe, Human Resource Management, p.202

147

Human Resource Management

P.147


"H1! 0 ภijภ. 0 R "H1! 0 8 1 ภijภ. 0ภR & ภภH 8 0 R " " & ภภL : ภภ8 ; 148

Human Resource Management

P.148


Learning Organization ภภ8 HL ภภ$06 ภ. 0H 8 a ภ$06 ภ! . „" ภ"

6 ภ. 8 (Knowledge) 0 . 8 (Insight) 6 N Bateman and Snell, Management 149

Human Resource Management

P.149


Learning Organization ภภ8 & ภ" 0 ภHL < ภR 0ijภ. " N ภภ.2 ภ0 ภ6 ภijภ. 0 R ภภLa " & Mondy and Noe, Human Resource Management, 150

Human Resource Management

P.150


151

Human Resource Management

P.151


ภijภ. 9 ภ1 K (Strategic Training)

Business Strategies

(ภ1 K K1 ภ)

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152

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ภ< 2 ijภ. 9 ภ1 K 3. ภ< ภijภ. : < ภijภ. " 2

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P.154


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Human Resource Management

P.155


ภ< !7 6 ภijภ. 0 ภ(Organizational Analysis) 0 .1 & 28 < "<

(Person Analysis)

0 0 (Task Analysis) 156

Human Resource Management

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! H . ภijภ. ภa 1. ORIENTATION TRAINING & ภ!% # !7

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Human Resource Management


3. NEW TECHNOLOGY TRAINING ก.PefกRVPENP3D6GCTB <F> DESLRETก.PDN0TL-C2N0MDGUYCY0-T<CRMU:กP DF@C On-Line Training

4. TEAM

TRAINING

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P.158


159

Human Resource Management

P.159


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160

Human Resource Management

P.160


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1. 2. 3. 4. 5. 6. 7.

8 6 " ภ8 6 < !7

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P.161


& ภ6 ภijภ. & ภ6 ภijภ. . ภ!7 5 ภ1 & 6 ภ0 ภ."<

0 .2 9 . a & 1. ijภ. < 6 ภ9

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(OJT, Coaching) 2. ภภ6 ภ9

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162

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P.162


& ภ6 ภijภ. 3. ภภภภภ9

ภ9 ภŕ¸

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P.163


164

Human Resource Management

P.164


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Human Resource Management

P.165


"H1! 0 ภijภ. Y# 5 = ภภA B C D A: B: C: D:

AUDIENCE BEHAVIOR CONDITIONS DEGREE

6 ? 7 ? %& 7 ? & 7 ?

(WHO) (WHAT) (HOW) (HOW MUCH) 166

Human Resource Management

P.166


"H1! 0 ภijภ. " "H1! 0 9 „" ภ: & a 1 ภijภ. 28 H & ภK ภijภ. 0 ; (AB)

: & 6 9 H" " a 1!ภh " ‡‡J 1

XY 100 H8ภ" 100% a 1 ภijภ. ; (ABCD)

167

Human Resource Management

P.167


"H1! 0 ภijภ. ภ! ! „" ภ28 .ภ. . !7 3 ภ1 & â˜ş „" ภ8 0 " !M â˜ş „" ภภ69 0 0 ภ$0ภ& â˜ş „" ภ8 Lภ0 # "

168

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"H1! 0 8 0 " !M 0.1 ! 0 1ภ" 69 K " h . K .

1! " . " 6

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169

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P.169


"H1! 0 ภ69 0 0 ภ$0 < 0 K " b ภ"

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Human Resource Management

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" : ภijภ. & : ภ$h ; ภa 1 ภijภ. & : ภ$h ; 28 .ภ. " H . ภ< 6 ภ" 0 2 6 ภ$h 0 . H. ภHL "ภ" 0 ภ8 „" ภ(Behavior) 0 1h ภ$h0 (Trait) 6 ภ$h K . „" ภ28 H < !7 8 6 ภ< 2 ภ< 28 172

Human Resource Management

P.172


K ภijภ. 1. 2. 3. 4.

Outsourcing of Training Corporate University Distance Training / Learning Web-based Training 2 T& E-Learning 173

Human Resource Management

P.173


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Human Resource Management

P.174


ภ! 0 2 ภijภ. 0 .

&

< H " < " .

& & 6 ŕ¸

(Level)

(Issue)

(Question answered)

(Tool)

1

Reaction

^%*6% . ภefภ& '+& ภ& ')IV' ภ)%&("C,N2)

" & R ' (Rating Sheets)

2

Learning

^%*6% . ภefภ& '* I() ^%' ภ*!I(3K$

K+%" $ & C# C^,ภ. R )ภSL D &3

3

Behavior

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4

Results

& N CT& G& " ) IJN$% . ภภefภ& '

ภ#4*C 2LC, K+% , (ภ. E -(+)L IJN$% . 175

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ก@RC

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Human Resource Management

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* 4J'G%)

ภ,&) ภefภ& '

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4V) B$

2#, 3 ภefภ& '

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- E *'4)ภ#)ภ2#, 3ภefภ& ' - E *'4)ภ* I() ^% 6&3 ^%*6% . ภ& '

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Human Resource Management

P.177


178

Human Resource Management

P.178


What is Compensation ? Compensation & . HL a .6 ภ. ภ& " . ภ< ŕ¸

179

Human Resource Management

P.179


" .

Direct ( " )

Indirect ( )

Base Pay ( " . " " ) Benefits ( ภ) / &

• ภ$ . / ! 0ภ9 " Variable Pay ( " . .. • .< / .< " " ) K 6 ภ1 / " N • Bonus ภijภ. / 8

• Incentive / Commission & N 9

& .. ภH • Stock Option .- p p 180

Human Resource Management

P.180


Compensation Policy Compensation Policy &

. ภ6 2 " . HL

. 69 !7 6 ภ" 6 ภภ.ภ6 2 " .

181

Human Resource Management

P.181


ภ6 2 " .

Traditional Approach

( .. ภ)

Performance Orientation

( .. 1 2 )

h ภ1 !7 ŕ¸

1 69 ภhˆ 6 ภh ! . .. : ภ2 ; ! .6 c 028 2 “ ! . .ภ.K1 ภ6

� a

1" ภภa

! . " . " 6 Bonus .. Santa Clause "

6 Bonus " 2

182

Human Resource Management

P.182


Exhibit 11-5: A Sample Wage Structure

Human Resource Management

DeCenzo and Robbins HRM 7th Edition

183

P.183 27


Broadbanding HL & ภ1 K & 1. 9 a & a & 8

< ภ6 ภ6 a & & ภ9 a & 6 ภ! . / & & 1

0 ! 0 K ภLa

184

Human Resource Management

P.184


" ก < Boardbanding 69 6 ก < &

ลําดับขั้น

ตําแหนง

ชวงเงินเดือนตามขั้นเดิม

12

กรรมการผูจัดการ

185000 - 250000

11

รองกรรมการผูจัดการ

110000 - 170000

10

ผูอํานวยการฝาย

90000 - 150000

9

รองผูอํานวยการฝาย

75000 - 100000

8

ผูชวยผูอํานวยการฝาย

60000 - 90000

7

ผูจัดการฝาย

48000 - 73000

6

รองผูจัดการฝาย

38000 - 55000

5

ผูชวยผูจัดการฝาย

29000 - 45000

4

หัวหนาแผนก

23000 - 35000

3

ผูชวยหัวหนาแผนก

18500 - 28000

2

เจาหนาที่อาวุโส

12000 - 19000

1

พนักงาน

การแบงเงินเดือนแบบ Boardbanding

Band 4

Band 3

Band 2

Band 1

9000 - 13000

185

Human Resource Management

P.185


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Human Resource Management

P.186


! 0 9 Broadbanding *!4J'C# '(T$2(B,)K)ภ'& 2' (3 ) $ $. +.V)6&3ภ.3C. .X+ D K2%&3CLภ" ' ภ6MV) (Fatten)

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Human Resource Management

P.187


Compensation Policy Compensation Policy . ภ!7 3 ! 0 & Pay Leader: ภ0 & 8 ภ8 The Market Rate: ภ" . " ภhˆ c 6 "

Pay Follower: ภ/ " . " < ภภhˆ c & ภ!M ภ& 9& ภ"

< !7 " .1 ภ1h 188

Human Resource Management

P.188


Rewards for Effective Performance Monetory

• Increased Salary

Non Monetory On-the-job

Off-the-job

• Bonus • Competency / Skill Based Pay (I.e. English, Computer, Service, etc.)

Flexy Time Smart Casual Dress Training & Development Special Project Assignment Extra Benefits

Field Trips • College Courses • Professional Seminar • Networking

(mobile phone, Notebook, car) 189

Human Resource Management

P.189


=9g) 2~ 2 % (Two Factors Theory)

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:% %, ŕ¸

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: ภภ" " 6

& 2" 1 m

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Hygiene Factor and Motivation Factor by Herzberg 190

Human Resource Management

P.190


191

Human Resource Management

P.191


ภ! 0 2 .. ภ06

! 0ภ.

.. a

6

Elements

Traditional View

Newer View

#.GRBE 3CL (Purpose)

• 'B,3*)%)ภEF4 G. 4G ' * I( 6&3&3CLภ• 'B,3*)%)ภ!.g) C# ' ' R6&3 • E *'4)" N',$^ ! #' !).ภ3 ) • E *'4)" &3CL #'

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E *'4)*EH) ( W .)ภ. C# ' D *EH)

(Appraiser)

6&3 ^%R^ภE *'4) (Role of Appraisee)

#45Iภ#.$ (Measurement)

( *# K)ภE *'4) (Timing)

192

Human Resource Management

P.192


193

Human Resource Management

P.193


Performance Appraisal

Performance Appraisal

CT& #45IภIJ*EH) 3ภK)ภE *'4)#, !).ภ3 )C)2)MJ3W ' R D 3 )6&3G)N$%$I*!I(3K$ #' .V3*EH)ภK2% Feedback " ภE . E B3"ภ%N6 6%& 4$! $).V)W K2%!).ภ3 )N$% . 194

Human Resource Management

P.194


Performance Appraisal

#45IภE *'4) ภEF4 .G43 ) 1.

#45IภE *'4) 3 ) IJ(M$CBS .ภ_S *EH)2 .ภ(Trait Method)

2. 3.

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Human Resource Management

P.195


Performance Appraisal

1. K ก ! 0 2 L 1h ก$h0 !7 ก (Trait Method)

*EH)#45Iก IJ'B,3#.$CBS .ก_S IJ D C.X6&3!).ก3 )"G, C) *+,) C# 'N#%# 3K ก E )3 ) C# 'C4$ % 3 CL C# '*EH) ^%)D ]MJ3")#C4$)IV*+TJ&#, CBS .ก_S *2 , )IV*EH) 4J3 D C.XG,&ก D 3 ) เปนแบบประเมินที่ไดรับความนิยมสูงสําหรับองคกรแบบเกา เพราะประเมินงาย แตไมสามารถวัดผลการปฏิบัติงานที่เปนรูปธรรมที่ชด ั เจนได เปนแบบประเมินผลทีม ่ ีอคติสูงสุด Human Resource Management

196

P.196


1. ' #&22% 0 $&22 Graphic Rating Scale )

.$/+ % 0 $

&-$ภ'ŕ¸

+ '+ '

+ ŕ¸

+

" ()*

&'

1 % # $

( ! ) ! ภ2 ! "# $ & &'ภ# 3 ภ% ŕ¸

! ภ! # $% 4

197

Human Resource Management

P.197


Performance Appraisal

2. K ก ! 0 2 L " ก ก < !7 ก (Behavioral Method)

*EH)#45Iก IJ!.g) 6MV)' *!TJ&"ก%N6 B$&,&)6&3 Trait Method $%#(ก 'B,3&54 (! G4ก 'ก D 3 )6&3!).ก3 ) ' *EH)*กS LK)ก E *'4)" ) เปนแบบประเมินที่ไดรับความยอมรับสูงพอสมควร เพราะประเมินทีส ่ ามารถ วัดผลการปฏิบัติงานที่เปนรูปธรรมที่ชด ั เจนไดมากกวา Trait Method ยังเปนแบบประเมินผลที่สามารถใชอคติในการประเมินได Human Resource Management

198

P.198


ตัวอยางแบบประเมินผลงานที่เรียกวา Behavioral Anchored Rating Scale (BARS)

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Performance Appraisal 3. K ก ! 0 2 L 2 < !7 ก (Result or Objective Based Approach)

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200

P.200


Performance Appraisal

3. K ก ! 0 2 L 2 < !7 ก (Result or Objective Based Approach) วิธีการประเมินผลประเภทนี้ ผูบ  ริหารขององคกรจะตองกําหนด “เปาหมายเชิงกลยุทธ” ขององคกร แลวแปลงเปาหมายเชิงกลยุทธนั้น ไปเปน “เปาหมาย” ในระดับตางๆ

• Management by Objective (MBO) • Balanced Scorecard (BSC) 201

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202

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SMART Goals Specific

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210

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Balanced Scorecard If you can’t measure it, you can’t control it. If you can’t measure it, you can’t manage it. 211

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Balanced Scorecard ภ2 ! 0ภ.ภ6 " 1 c 02 K ŕ¸

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Balanced Scorecard BSC !7 & & . 6 1

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Balanced Scorecard EWEERM (Perspective) 1>.Cภ.PDM5C (Financial) 1>.C0^ภU>. (Customer) 1>.CภP3VXCภ.P6.-<C (Internal Process)

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Financial Perspective !J ภ(Financial Objective) !7 !J ภภa " 2 (Measure) 1ภ" " K ภ. !J ŕ¸

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Financial Perspective !J ภ(Financial Objective) â˜ş â˜ş " 1 / 2 2 " â˜şŕ¸ 69 ! 0 9 /ภ1 K ภ1

217

Human Resource Management

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Customer Perspective " 2 &a % (Core Measurement Group) : . " (Market Share) ภภ$ 8ภ(Customer Retention) ภ8ภ6 (Customer Acquisition) L 6 8ภ(Customer Satisfaction) 2 ภ< ภ8ภc 0 (Customer Profitability) 218

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P.218


Customer Perspective G.#6. *C TJ&) (Driver) IJ D C.X N$%"ภ, 1h ภ$h0 /. ภ(Product/Service Attribute)

K ภ. 8ภ(Customer Relationship) ภ$h 09& (Image and Reputation) 219

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P.219


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Internal-Business-Process ภ0. ภ&a % ภ" N ŕ¸

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Internal-Business-Process " 2 < .ภ0. ภ0 R ŕ¸

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Internal-Business-Process " 2 < .ภ0. ภ2 " ŕ¸

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Internal-Business-Process " 2 < .ภ0. ภ. ŕ¸

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Learning and Growth Perspective Learning and Growth Perspective

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Learning and Growth Perspective " 2 &a % # ภ.1 ภL 6 ภ(Employee Satisfaction) ภภ(Employee Retention) 2 2 " ภ(Employee Productivity) 227

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P.227


Learning and Growth Perspective " 2 &a % # ภ0.. 8 H6 ภHL 8 0..!J ภ. 8 – H8ภ" 0" 228

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Learning and Growth Perspective " 2 &a % 8 6 0ภภ0 < < 0 ภ(Suggestion) ภ! .! 1 1h (Improvement)

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Balanced Scorecard (BSC) RMU:NP3ภRVKSBCp.C,RM2/@03EWEERM 1>.Cภ.PDM5C / 1>.C0^ภU>. / 1>.CภP3VXCภ.P6.-<C / 1>.Cภ.PDPT-CP^>203ภ.PD/5VY/ OBJECTIVE KPI

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! 0 9 Balanced Scorecard

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