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705321 Marketing Principles

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Idea Generation Idea Screening Concept Development and Testing Marketing Strategy Development Business Analysis Product Development Test Marketing Commercialization


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Financial Analyses (Break-even Analysis, Net Present Value, Return on Investment, etc.)


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Product Life Cycle : Characteristics Units/$ Introduction

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Maturity

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Sales Time

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Product Life Cycle : Characteristics Units/$ Introduction

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Maturity

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Sales Time

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Product Life Cycle : Marketing Strategies Units/$ Introduction

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Sales Time

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Product Life Cycle : Marketing Strategies Units/$ Introduction

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Maturity

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Sales Time

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Product Life Cycle : Marketing Strategies Units/$ Introduction

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Maturity

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Sales Time

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Product Life Cycle : Marketing Strategies Units/$ Introduction

Growth

Maturity

Decline

Sales Time

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(Advertising)

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Product Life Cycle : Marketing Strategies Units/$ Introduction

Growth

Maturity

Decline

Sales Time

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Patterns of Product Life Cycle

S-shaped

Cycle-recycle

Fad

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Scalloped


705321 Marketing Principles

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