Godfried Tawiah say Digital Marketing Agency is experiencing a paradigm shift, from traditional being a pay to play model where established companies would go devoid of engaging their clientele. According to Fred Tawiah the true democratization of content as well as opinions began by the internet has been spearheaded by the growth of social network. Frank Anna ghana say it’s the first time that tiny companies with no marketing budgets might compete effectively with their rivals. The customary smoke and mirror approach won’t work when clients get access to social media to market themselves.
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