UNCONDITIONAL CREATIVITY
FROM NATURE TO CULTURE
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CREATIVITY ART
THE PROCESS OF PRODUCING: ORIGINAL WORTHWHILE THINGS.
DESIGN
THE PROCESS OF PRODUCING: NOVEL USEFUL THINGS.
CREATIVITY ART
DESIGN
WORTHWILE MEANINGFUL ASKS QUESTIONS
USEFUL / PURPOSEFUL GIVES ANSWERS POINTS AT SPECIFIC SOLUTIONS
CREATIVITY EXISTING
DESIRED
DESIGN
EXISTING EXPLORATIVE “BIOLOGICAL” EVOLUTIONARY DESIRED
EXISTING 1. EVALUATE EXISTING PARAMETERS 2.EVALUATE DESIRED PARAMETERS 3. BALANCE OPPOSING CONSTRAINTS 4. TRIGGER THE BREAKTHROUGH
DESIRED
1. EVALUATE EXISTING PARAMETERS 2.EVALUATE DESIRED PARAMETERS 3. BALANCE OPPOSING CONSTRAINTS 4.TRIGGER THE BREAKTHROUGH
PROTOTYPE AND SHARE!
PROTOTYPE AND SHARE!
OBERFINANZDIREKTION
OBERFINANZDIREKTION
PRINCIPAL GEOMETRY
PRINCIPAL GEOMETRY
1. EVALUATE EXISTING PARAMETERS REGULAR CLASSROOM
2.EVALUATE DESIRED PARAMETERS 3. BALANCE OPPOSING CONSTRAINTS 4.TRIGGER THE BREAKTHROUGH
HARVARD STYLE CLASSROOM
PROTOTYPE AND SHARE!
1. EVALUATE EXISTING PARAMETERS 2.EVALUATE DESIRED PARAMETERS 3. BALANCE OPPOSING CONSTRAINTS 4.TRIGGER THE BREAKTHROUGH
SIMULATE AND SHARE!
1. EVALUATE EXISTING PARAMETERS 2.EVALUATE DESIRED PARAMETERS 3. BALANCE OPPOSING CONSTRAINTS 4. TRIGGER THE BREAKTHROUGH
V
T
V
T
y
y
X
X
concept
y
plan
elevatio
y
THE CHECKERBOARD ORGANIZATION ALLOWS 3 DISTINCT FLOW POSSIB THE X AND Y DIRECTIONS OFFER STRUCTURAL INTEGRITY, SIMPLICITY OF CONSTR DIAGONAL DIRECTIONS INTRODUCE THE ELEMENT OF SURPRISE, FREEDOM A THE CONCEPT APPLIES IN ALL ASPECTS OF THE BUILDIING: PLAN , E
X
X
concept
plan
elevation
THE CHECKERBOARD ORGANIZATION ALLOWS 3 DISTINCT FLOW POSSIBILITIES : X, Y AND DIAGONAL. THE X AND Y DIRECTIONS OFFER STRUCTURAL INTEGRITY, SIMPLICITY OF CONSTRUCTION AND STANDARDIZATION - THE DIAGONAL DIRECTIONS INTRODUCE THE ELEMENT OF SURPRISE, FREEDOM AND UNEXPECTED CONNECTIONS. THE CONCEPT APPLIES IN ALL ASPECTS OF THE BUILDIING: PLAN , ELEVATION AND SECTION.
TAKE A BREAK ! 4. TRIGGER THE BREAKTHROUGH
section
FREEZE IT ASAP! 4. TRIGGER THE BREAKTHROUGH
BELIEVE IN THE PROCESS 4. TRIGGER THE BREAKTHROUGH
UNCONDITIONAL CREATIVITY IN DESIGN
DON’T THINK. PROTOTYPE
prototype
share
evaluate
ITERATE
“I have not failed. I ‘ve just found 10,000 ways that won’t work.” Thomas Edison
BE PATIENT
WHAT IS THE PROTOTYPING CULTURE OF YOUR INDUSTRY ?
DO YOU RECOGNIZE ANY OF THE ABOVE PATTERNS IN IT?
HOW CAN DESIGN THINKING BENEFIT YOUR BUSINESS?