Threats
yy Messages with multilingual focus yy Outdoor media should be deployed yy Customised material for local governments yy Communication topic included in visioning exercises yy Absence of a formal mechanism to register complaints yy Less efforts on clarifying CDLD as government’s initiative yy Equipment for communication focal persons
Opportunities
Weaknesses
yy Formulating the communication strategy yy Utilising electronic media yy Managing a multipurpose website yy Running the official Facebook page yy Standardising official templates yy Documenting success stories yy Detailing the guidelines for first applications yy Using print media for awareness
yy Reasons of rejection not communicated yy Communication skills are inadequate at the district level yy Ownership issues at the government level yy Frequent transfers of officers assigned to CDLD yy Lethargic government procedures yy Slow pace of funds distribution yy Political changes may cause interruptions
yy Use multimedia platforms like YouTube yy Text messaging service should be launched yy Complaint boxes should be introduced yy Communication material in local languages yy Stationery and collateral with CDLD branding yy Regular publication of a newsletter yy Case studies of CBOs lessons and experiences yy Monitoring system for communication activities yy Speeches at community events covering CDLD
STRENGTHS
عوامی شرا کت پرمبنی پروگرام برائے مقامی ترقی
Khyber Pakhtunkhwa Community-Driven Local Development (CDLD)
مقامی ترقی میں عوام اور حکومت ا یک ساتھ
www.cdldta.pk
www.facebook.com/kpcdld
COMMUNICATION
SWOT ANALYSIS