Focus Kramp Customer Magazine
Edition 1 | 2016
SKF
Supplier portrait
18
MARKET NEWS
What to expect
Page
6
Page
Page
KRA FOCUS 0116 UK
WHEN SOMETHING IS TOO GOOD TO BE TRUE
19
ERIK HOGERVORST
Column from Climmar Chairman
EDITORIAL
Full of energy into the new year 2016 is already underway and I hope you had a good start to the year. In the Chinese calendar, this new year is the Year of the Monkey — a year for innovation, entrepreneurial spirit and energy. But irrespective of the Chinese year, these three concepts underpin Kramp's future. They are necessary if we are to continue to prove ourselves as an essential partner for our customers and suppliers.
06|SKF
Everything is on track
So our plan for the future is to continue our development as an e-business, using the latest innovations in the field of IT and e-business technology. This will allow us to take a digital step forward and make it even quicker and easier for you to order parts in the future. We will also look at how we can optimise our distribution centres, both in terms of the buildings and the logistics systems. This will allow us to provide you with an even better service in the future. In other words, we are looking forward to this new year. Despite the increasing pace of change in the market, our ongoing aim is to adapt as effectively as possible. We only have one goal in mind: forming strong
16|ASK GRAHAM
PTO - Yoke removal
partnerships with our customers and suppliers to ensure that they can become even more successful. As our columnist Erik Hogervorst writes in this edition of Focus, "It's not the strongest who survive, or the most intelligent. It's the people who are the best at adapting to change." And we would like to do that together with you.
Eddie Perdok CEO Kramp Group
22|EVENTS
Review of Kramp Open
2
CONTENTS NEWS | Product news
04
SUPPLIER PORTRAIT | SKF
06
COVER STORY | Too good to be true
08
EXPERTISE | Technical Services
13
HIGHLIGHT | NFU
14
ASK GRAHAM | PTO - Yoke removal
16
MARKET NEWS | What to expect
18
COLUMN | Climmar
19
SOCIAL MEDIA | Dirk Wolbers explains
19
KRAMP OPEN | Review
22
CUSTOMER PORTRAIT | JG Plant
24
KRAMP FACE | Dan Wheeler & Nicky Delaney
26
KRAMP ACADEMY | How did it go
27
MOSAIC | RABI
28
CUSTOMER NEWS | Local news
30
QUIZ | Win a great prize
31
08|
COVER STORY
When something is too good to be true
1 | 2016 Focus
3
NEWS
Versatile, powerful but great value
Gopart Oil Gopart oils are competitively priced but still provide a powerful performance. The oil has been developed to a high specification and will cope with high demands to achieve maximum performance. They are designed to suit most vehicle types. The Gopart brand has a solid reputation for quality products at an affordable price.
Workwear GWB by Kramp The GWB by Kramp range of workwear from Kramp Grene is a hard wearing range of clothing designed for optimum comfort with tear resistance. It is the perfect choice for unclean conditions and materials have been chosen for quality and
NEU
Straightforward but hard wearing
NEW to our range:
Hydraulic Tanks for mobile applications
fully tested in extreme conditions. This
Hydraulic Tanks for mobile applications. Padoan is a well
standard range still provides protection
know ‘A’ brand manufacturer in the truck market. We have
when required and gives full flexibility
16 different powder coated tanks in our range in sizes from
of movement when working. See a full
75 up to 200L. Compact thin walled steel reservoirs with or
range of workwear at
without mounting sets, Coated RAL7021, Internal corrosion
www.kramp.com
prevention, Flange for return filter ready stamped, connection for suction and return, includes filler breather 10 Micron, 1,800 or 1,450 l/min (lowered version) with level indicator and suction ball valve. Low mass, compact and mounting kits for efficient fitting.
The next generation
Workwear - GWT by Kramp GWT by Kramp is a new range of workwear from Kramp Grene which has been designed with a focus on functionality for everyday challenges in the workplace. Each material used has been specifically chosen to ensure the best quality, optimal comfort and freedom of movement for the individual. Although the GWT series is primarily designed with safety in mind, it is by no means unfashionable and a great deal of time has been spent to ensure the design has high appeal but still meets the demands made by functional working clothing. See a full range of workwear at www.kramp.com
4
NEWS
The Perfect Solution
Hydraulic Pumps Kramp offer an attractive range of hydraulic pumps, motors and control systems for hydrostatic drives. Our range of KCLP pumps meet all the requirements of the medium pressure segment, offering solutions for medium duty applications such as transmissions for cherry pickers, small forklifts, small wheeled loaders and picking carts. The Closed Loop Pump (KCLP) is a closed loop piston pump with adjustable displacement and available in 3 different sizes.
KPMF/KPMV
Customise to your needs
Plasson UK Ltd
Kramp supply two types of axial
Plasson’s comprehensive
piston motor. The Kramp Piston
range of solutions for
Motor Fixed (KPMF) is perfect
connecting PE pipe
for constant driving speeds.
can be found in over 80
For variable speeds, the Kramp
countries worldwide. The
Piston Motor Variable (KPMV) is
combination of Plasson’s
the ideal solution. This is a two
high quality products
speed motor with a minimum
and first class customer
and maximum speed. The motors are available with a range of
service make it a world
displacements. They are also exceptionally compact and equipped
leader in the production of plastic pipe fittings.
with universal connections for quick and easy assembly. For more information, visit www.kramp.com or call us on 01767 602600.
Kramp Calibration Service
Wile Moisture Meter Kramp provides a full calibration and repair service for all Wile units. Send your unit to our Product Specialist - Graham Place and he will take care of a full analysis and test of current performance. After an environment acclimatisation period, he will update any new scales and perform a full calibration in a temperature controlled environment to ensure the settings are correct. This will be followed by a second full calibration with testing of grain samples. The tested and certified Wile unit is then returned cleaned with a new battery for another season of accurate sample taking. Contact Graham on 01767 602707 for further information.
1 | 2016 Focus
5
SKF
At SKF, everything is on track SKF is the world’s largest producer of roller bearings. But the Swedish company also produces axle seals and lubricants and were involved in founding the car brand Volvo. Svenska Kullagerfabriken AB were established back in 1907.
6
SUPPLIER PORTRAIT
In 1907, Sven Gustaf Wingqvist was granted the patent for a ball
 SKF produces components for
bearing containing several rows of balls, which laid the foundation
a variety of industries, including
for SKF today. Since then, the Swedish company has flourished.
agriculture.
Three years after being established, it had 325 employees and a branch in the United Kingdom and two years later, it had branches in 32 countries and employed 21,000 people. Fast forward to today and it has 48,593 employees working in 140 factories across 32
Founded in
What is perhaps less well known is that SKF also set up the car brand Volvo. Originally, the name Volvo (Latin for "I roll") was meant to be a brand name for bearings for the American market, but the decision was subsequently taken to use the name for the car brand. In 1935, Volvo became an independent car manufacturer. The manufacturer continues to develop and European Key Account Manager for Kramp & Managing Director in Denmark Kim Knudsen sees this as an inherent strength for the company. "We
INFO
countries.
1907
48,593 employees 140 locations in 32 countries 18 technical centres President: Alrik Danielson
work continuously to introduce new technologies that benefit our customers. We do this by linking our practical experience from
Turnover in 2015: SEK 75,997 million
more than 40 industries with the expertise gained from our SKF technology platforms: bearings and units, seals, mechatronics, services and lubrication systems." Knudsen: "Working with Kramp gives us even better access to the agricultural sector, so we can help them to deal with the challenges inherent in running a modern agricultural business. Our products are not only tested at SKF — we also test them in a wide range of practical farming applications." Knudsen believes that the constant focus on quality and innovation means that products from SKF offer
SKF is organised into
three business areas: Industrial Market, Automotive Market and Specialty Business.
users a lot of advantages. "Users spend less time and money on maintenance and can work with greater precision. The products also ensure greater employee safety and, last but not least, the policy of sustainability at SKF reduces the environmental impact."
n
1 | 2016 Focus
7
COVER STORY
When something is too g Too good to be true. This expression is often used about products that are offered at a fraction of the normal sales value. As a rule, this generally involves imitation products. They may look like the genuine products, but are they a match for the original in terms of quality?
We are all familiar with imitation copies of brand-
Educating customs staff
name clothes or perfumes, but products used
The manufacturer Timken has taken the bull
in the mechanical sector, among others, are
by the horns and started educating customs
also susceptible to imitation. There are many
staff in countries where the Timken trademark
suppliers of non genuine products who meet the
is registered. to help them recognise imitation
exacting standards you expect (i.e ISO). However,
products. This initiative is already starting to bear
increasingly we are seeing the proliferation of low
fruit. During a routine check by Bulgarian customs
quality, "knock-off", products in the market.
staff in Sofia, they stumbled across air cargo from Hong Kong with what purported to be Timken
Bearings are a good example of a product group
bearings. The packaging raised question marks
that is facing the problem of imitation products.
and it transpired that bearings from different
The bearings are sold as brand X, sometimes at
brands were packaged in one pack, as was clearly
almost the same prices as the genuine products,
obvious to the customs staff. In addition, the
but offer only a fraction of the original quality.
consignment notes proved to be incorrect and the cargo was intended for a party that is not a partner
Bearings for a tenth of the price
of Timken. An employee of Timken confirmed the
Take a look at the website of webshop giant
suspicion that the bearings were imitations and
Alibaba.com and you will quickly find products at
the consignment was destroyed.
very attractive prices. For example, SKF bearings normally costing between EUR 6 and EUR 8 are
"Multiple shipments in small volumes are
available at between USD 0.10 and USD 0.80 a
becoming more commonplace as counterfeiters
piece. This is a remarkable difference in price‌
try to minimise their risk of being caught," says
In response to this issue, a number of
Ciprian Nicolae Chiric, Timken sales manager for
manufacturers have come together under the
Romania, Bulgaria and Moldova. "They vary their
banner "World Bearing Association" and created
methods from country to country and we applaud
a special website: stopfakebearings.com. The site
Bulgaria’s attention to detail."
has information about imitation bearings and a
8
video drawing attention to the dangers of using
Appalled by the quality
inferior bearings. It also makes it clear that using
Export Manager Timo Pennanen admits
poor quality products may cause machines to
that Farmcomp, who manufacture products
break down, cost money and considerable sums in
including Wile moisture meters for grains, also
some cases.
has to contend with imitation products. "Yes,
good to be true FIGURES 35.5 million items with a combined value of EUR 617 million were intercepted in the European Union in 2014. Imitation cigarettes were at the top of the list, followed by toys and medicines. By far the largest volume of imitation products to be unfortunately we are also facing this problem. We see Chinese imitation meters
seized at Europe's borders come
being sold as Wile 65 meters, most notably in Poland. We have been able to
from China, but Hong Kong and the
test a few of these meters and we were appalled at the results. The quality is dreadful. We could not even turn on one of the meters and we had to replace the battery on another meter three times. The coating also failed to meet the
United Arab Emirates also score highly. New regulations came into
requirements imposed by us but, even more importantly, the measurements
force on the 1st of January 2015
given by the devices were incorrect. None of the meters gave the same result
in the EU to improve protection
and none of the results matched those from our own meters."
for the intellectual property of a product. Imitation products can now be destroyed more easily without first having to go through any legal proceedings.
1 | 2016 Focus
9
COVER STORY
The meters were sold through a Polish webshop. "We are currently examining our legal options to put a stop to this. Users have to understand that the quality is not the same as our own meters and that we will not provide any warranty or service for imitation
INFO
HOW TO CHECK } Buy products from a reliable supplier, preferably one with a quality mark } If the price seems too good to be true, then it usually is } If you have any doubts about the authenticity of a product, then contact the manufacturer } If the vendor is offering a warranty, do not blindly accept what it says on the packaging or what is on display in the shop. Check the product thoroughly } If it is an electrical product check that the CE mark is shown } Check for spelling mistakes. These are common with imitation products } If terms such as "genuine", "real" or "authentic" are used frequently, then there is a good chance that the product is anything but
products. That is why it is important that our products are purchased from a reliable supplier," stresses Pennanen.
Honda seeks legal redress Companies like Honda are also grappling with the issue of imitation products and the manufacturer is taking every opportunity to stop this. Jo Hubrecht from the HME-L European Engine Center says: "Honda will continue to pursue all legal remedies to deal with the manufacturers and distributors of imitation products. We are doing this to protect the market and, in particular, to avoid confusion for end users. We have been actively pursuing this approach in Europe since 2001 and have initiated more than 385 court cases since then." Hubrecht is seeing a shift in how manufacturers of imitation products are operating: "It started with 100% Honda imitations, including the typical Honda colour combinations and model codes such as 'GX', being offered by Chinese manufacturers under their own brand. Over the years, the imitations have become more "refined". Nowadays, we are predominantly aware of competition from cheaper products, clearly inspired by the Honda design, made by traditional engine manufacturers." This issue is costing Honda money. "We have clearly lost market share in certain non-professional segments such as garden trimmers, scarifiers and DIY power groups. With the introduction of the GP engine, we are trying to win back market share and extend our range with a wider choice of engines with the best possible price-quality ratio. Honda not only wants to produce cheaply, but also to guarantee quality."
10
Moral The moral of the story? When something sounds too good to be true, then it often is. Of course there are sometimes cheaper alternatives, but when a top brand product is offered at a bargain price, chances are high that it is an imitation. Only buy products from a reliable partner and be especially wary of cheap Internet offers. An imitation product may be cheap to purchase, but if it causes a machine to break down, the overall cost is often far more expensive than buying a genuine original product.
QUALITY PRODUCTS AT KRAMP
n
INFO
Kramp believes that it is important to provide you with quality products. We do this by working as closely as possible with OEMs such as Lemken and Kongskilde, enabling us to deliver genuine products. In addition to genuine parts, our range also boasts a wide selection of top brands, including Varta and INA. We also provide our own ranges, such as our Kramp and Gopart products. Kramp products offer the same performance as top brands and OEMs, and our Gopart products offer a cost-effective alternative. We place great importance on transparency, and we ensure that our product data indicates as clearly as possible which product is on offer so that you know what to expect. Above all, we want to offer you freedom of choice with our extensive range of genuine parts, top brands and own-brand products. You usually know what you are looking for, and if you would like advice, we will be happy to help. 1 | 2016 Focus
11
The best industrial-grade products for slurry applications
BALLAST Cooled Vacuum Pumps
AIDA Lobe vacuum pumps
LOCKER Knife gate valves
REVOBLOCK Hydraulic swivel joints
Crash Protection System Built-in air filter Air injection cooling
Oil free Built-in air filter Easy maintenance
From 4” up to 12” AISI 304 knife Max pressure 10 bar
Heavy duty use Max torsion moment up to 10 kNm
Visit us on www.bapag.it
POWER BRANDS WITH ENERGY
EXPERTS CHOICE EXTENSIVE RANGE OF BATTERIES AND ACCESSORIES
To keep unnecessary downtime on your machines to a minimum, it's essential that you can access the battery you need quickly and easily. With products from Kramp, Varta and Optima, top quality is guaranteed. Discover the wide range of batteries, maintenance items and accessories in our webshop. 12
It's that easy.
EXPERTISE
All technical services in one place Kramp offers a range of technical services to make the work of its customers that little bit easier. Examples include repairing and overhauling cylinders, assembling hydraulic valve blocks and engineering for machines and control. The webshop includes the Technical Services page, so users can see the benefits of these services clearly at a glance.
There is a link to the Technical Services page at the bottom of the page in the webshop.
The homepage of Technical Services has an overview of the services that are available.
Visitors can click on one of the pages to go to the relevant service. In this case, cylinder repair and overhaul.
If you want to know what exactly Kramp can offer, then download the pdf, which sets out in detail what work our Technical Centre can undertake.
n
1 | 2016 Focus
13
Short term farmer confidence negative but future looking up By Meurig Raymond, NFU President
This year has seen British farming face massive challenges, not least of all falling farmgate prices, particularly within the dairy and arable sectors. Given the levels of volatility we have seen across the industry it is no surprise that our farmer confidence survey at the end of 2015 showed confidence drop to lower levels than 2014. 14
HIGHLIGHT 2015 confidence drops to lower levels than 2014
20%
of dairy farmers declared their
business may not survive
49% of respondents reported declining profits
More farmers want to invest in diversification, training and
energy efficiency
1,400 delegates discuss key issues at annual conference in February
Members confidence specifically in the arable and dairy sectors has declined significantly, but farmers across the industry have told us that the three-year outlook is much more positive.
our members’ businesses in the coming year. These relate to regulation and legislation (69 per cent); CAP reform (51 per cent); output prices (56 per cent) and input prices (46 per cent). Output prices are the second most important factor affecting confidence, as members have seen their margins squeezed as a result of the fall in farmgate prices greater than the reduction in their costs. These results shows very clearly that we are absolutely correct to continue to urge Defra and RPA to make every effort to speed up delivery of BPS payments to farmers and that we push processors and retailers for a fairer return for the high quality food farmers supply. In the past two years twice as many farmers have seen their profits declining, with 49 per cent of respondents reporting declining profits. Some 7 per cent think the business may not survive
INFO
ANNUAL CONFERENCE
We have heard that there are some key issues which are likely to have a negative impact on
Our annual conference which took place in Birmingham in February saw 1,400 delegates discussing some of the key issues which affected confidence and we will continue to lobby on their behalf to ensure these longer term projections of better fortunes come to pass.
which is the highest figure in any of the six years since we began these annual surveys. These figures become more worrying in the dairy sector where almost 20 per cent of dairy respondents declared that their business may not survive, a rise from 3 per cent in 2014. Regulation remains the key blocker for our members’ confidence. This gives a clear message that the government must do all that it can to ease regulatory pressure. Confidence is critical because it influences investment and production intentions. If we want our farms to compete in an increasingly global market place and make the most of emerging export opportunities, we need government action rather than rhetoric when it comes to reducing red tape. This is why NFU is calling for action in 2016 to reduce the frequency of farm inspections and improve their coordination. Our research has shown that looking forward farmers have a generally optimistic outlook on their medium-term prospects. The Government has a golden opportunity, in its 25 year Food and Farming Strategy, to map the course for a more confident and profitable industry. The NFU urges Government, retailers and the public to back British farming to ensure this optimism is not misplaced. More farmers said they want to invest in diversification, training and energy efficiency in the three years to come.
n
1 | 2016 Focus
15
What you always wanted to know about Kramp
Ask Graham PTO - Yoke removal
Welcome to this new series – “Ask Graham”. Kramp would like to offer you an insight into our comprehensive workshop service. This includes changing PTO end yokes. Today, we have the assistance of Adam Hubbard – OE Product Specialist.
Hi Graham! We are fortunate to have many different PTO yokes in our warehouse. Not every customer requires a standard PTO shaft…..
Gently press out the cross journal, inspect and gre ase it. The next step is to dismantle the joint. We use the ne w yoke………
16
INFOTAINMENT
w
w
….For this re ason, we offer a bespoke ser vice where we can rebuild any PTO shaf t to the customer ’s requirements.
……and assemble the be aring cap, which was removed e arlier. Ensure all the rollers are cle an and you haven’t dropped any. Check that the se als are intact. Then gently knock the first cap into place and insert the circlip. Repe at the process on the other side.
w. fa c
pU
We would like to introduce you to Graham Place, Product Specialist as the face of Kramp UK. He will be presenting a series of “Ask Graham” articles as he takes a look behind the scenes at Kramp.
K
A
Behind the world of Kramp
S
R AHA M G K
ebook.com|K
ra
m
The yoke of the PTO shaf t is removed.
Great Job!
In our next edition of Focus, we will send Graham on another expedition into the world of Kramp. 1 | 2016 Focus
17
MARKET NEWS
What can we expect? The first 2 months of 2016
The mechanisation sector is seeing the direct impact of the financial situation on the
are now behind us so what
postponed. In the light of this, it is interesting to look at the expectations for the coming
agricultural sector. If farmers are experiencing difficulties, then major investments will be
can we expect from the rest
year.
of the year? Will milk prices
The dairy sector
rise and how does that sit
Brussels is expecting milk prices to continue to rise (slightly) in 2016. Production in the
with the price of pork? The
increasingly being turned into butter and milk powder because demand for domestic use
major milk producing countries Germany and France is set to fall marginally. Milk is
European Commission
as well as for export is growing. Cheese production is also expected to increase in Europe.
produces a biannual report
Arable farming
with its expectations for
Again, the research bureau of the European Commission thinks that more than 300 million
the dairy, livestock and
to the relatively low prices and the good harvests worldwide. Durum wheat is one of the
arable farming sectors. The outcomes.
tons of grain will be harvested. The export figure is expected to drop, however. This is due few cereal types where production is set to rise. This wheat is being grown and harvested in larger quantities in Italy, Spain and France in particular.
Meat sector Despite the low prices, it is anticipated that the production of pork will continue to rise in Europe. In spite of this, a decrease in breeding stock is already in evidence. The poultry sector has not seen any sudden surges and is growing steadily. Exports of meat and live animals to Turkey have alleviated the situation in the cattle sector. Given that the supply and availability of meat in Europe is growing, the per capita consumption is also growing.
Conclusion So what can we say? It seems that the trend is cautiously optimistic. But time will tell whether confidence has been sufficiently restored for farmers to start investing again. That would be good news for the mechanisation sector. So we have to wait and see.
18
n
COLUMN
A time of opportunities As I write this, we have just started a new year. As you read this, we will be about to welcome a new
spring. As the days grow longer, our sense of freedom slowly begins to increase.
A positive attitude encourages us to tackle things and to make changes. But is all that change too much for some people and sometimes too fast...
The world around us is changing fast. We would
like to believe the prophets who say that things are happening faster, because it fits with the feelings
�
we have. A quote from Charles Darwin is very
Dare to be opinionated and stubborn."
appropriate here: "It is not the strongest of the
species that survives, nor the most intelligent that
survives. It is the one that is the most adaptable to
Erik Hogervorst, Climmar
change."
This has proved to be true throughout the whole
of evolution. So it is up to you to make sure that, rather than being a victim of change, you are in
control of it. Dare to be opinionated and stubborn. Let your staff and customers see that you know where you are going.
This is not about bending to the latest craze, but about responding to structural changes around
you and in society. After all, your customers are
part of that society. By watching closely here we
can "predict" the changes that our customers will experience.
Erik Hogervorst
Climmar Chairman
n
1 | 2016 Focus
19
SOCIAL MEDIA
Is Facebook really so important now? Social media. You hear people all around you talking about this and as a company you "must" do something about it. But which platform is the best one for you? How much time will this involve? Do you really need it? Dirk Wolbers, Social Media Expert for Kramp, explains the ins and outs. "If you want social media to really make a contribution to your company and your contact with customers, then you need to make the investment. I am talking less about money and more about time here. I think that you should look at the potential return, not what it costs. It is an additional way of getting to know your customers, maintaining contact with them and approaching potential new customers." Being active on social media as a company is about more than just opening a Facebook account. "It is all about relationships, just like it is in 'real' life. It is important that you are transparent and honest. Being active on social media is not a matter of posting new offers. It is about paying attention, listening and talking to one another. It should be packed with fun and, above all, it should retain the human touch." Dirk: "Remember that social media is not just an additional advertising tool. Do not spam your followers with the latest offers or by telling them how great you are. Above all, be sociable. A second tip I want to give you is to FOCUS. Time is precious, so if you want to start using social media, start with one platform and focus all your energy on that. It is better to have a really strong presence on one platform than lots of little bits on various platforms. I recommend starting with Facebook, as this is by far the most popular platform. Use humour and images (videos/photographs) to show your achievements as a company. Paid content may be necessary to quickly achieve high hit rates."
Monitoring Monitoring one platform is fairly easy. If you are using multiple channels (Facebook, Twitter, LinkedIn), using special software to track all messages may be a wise idea. Three good examples are TweetDeck (free), Sprout social (chargeable) and Hootsuite (free version and chargeable advanced version). Proper monitoring not only lets you become familiar with the customer's world, you can also see what is being said about your business. If this is positive, then great. If it is negative, try to start a conversation and come to a resolution.
20
n
THE MOST POPULAR CHANNELS AT THE MOMENT: Facebook This is by far the most popular platform at the moment, with 1.5 billion users who log on on a monthly basis and more than a billion daily users. Facebook is all about maintaining personal relationships, where an algorithm determines what a user sees on his or her time line. The more you interact, the more visible you will be to your "followers".
Twitter Short messages of up to 140 characters. Even fewer if a photo is attached (a good idea, as it will improve visibility). A good platform for proactively engaging in conversation with potential customers. Messages are public and a # (hash tag) is often prefixed so that messages (tweets) on a particular topic are easy to find and follow.
LinkedIn Primarily a business platform. LinkedIn is mainly used to network and to post and read business articles. LinkedIn is a good platform to assist your recruitment of new staff as many users search for jobs here.
Snapchat Fastest growing platform of the moment that is particularly popular among young people. The concept behind Snapchat is that photos and videos are shared for only a brief period of time (1 to 10 seconds). It is primarily used privately and not very much for contact with other businesses or customers.
Pinterest Platform that allows you to pin images on mood boards. Pinterest is rapidly growing in popularity, both in a professional context and in private use. Particularly popular among women.
Instagram Photo and video platform, became popular due to the filters that can be "applied" to photos. More and more companies are on Instagram.
1 | 2016 Focus
21
REVIEW OF KRAMP OPEN
THE RED CA RPE The red carpet T was rolled ou t for visitors to the year. the ev
SETTING UP up in the Netherlands went The largest marquee in 130m ng uri as me d of lightning, Varsseveld at the spee by 40m.
WINTER SCENE Varsseveld was still very much in the grip of winter when the Kramp Open began to set up. By the time the doors opened, spring had sprung.
RE k ere they thin F THE FUTU A VISION O asked to write down wh re e w was All the cards shut. Each visitor years' time. ve fi sealed in e b l mp box and ra K Kramp wil n o ir n a ced in collected, pla
THUMBS UP tor Sales Director Reinier Slรถetjes and Logistics Direc d Aroun up. Jan Frans Berends give the event the thumbs days. 3 6,000 visitors came to the Kramp Open over the 22
ent of
A SUMPTUOUS FEAST red There was no shortage of food or drink. Freshly prepa the to added ring gathe ral cultu e food to cater for a divers ambience of the Open.
ENJOYED BY YOUNG AND OLD ALIKE Future customers of Kramp were able to take part in the day.
CEO EDDIE PERDOK IS A HAPPY MAN CEO Eddie Perdok enjoyed three days of celebration and interaction with customers and suppliers. "Partnership is and always will be at the heart of Kramp,"
A resounding success It's over: Kramp Open 2016. Kramp celebrated its successful collaboration with over 6,000 customers. A tour of the company, meet & greets with Kramp employees, silent seminars, and of course plenty of refreshments. For three days, life at Kramp
IMPRESSED BY TH E WAREHOUSE Visitors were extreme ly impressed by the warehouse and the shuttle system op erated by Kramp. AL after E ON ARRIV A WELCOM yed some refreshments round the enjo n the tour a Every visitor setting off o re fo e b , n o registrati of Kramp. departments
headquarters in Varsseveld was taken over by the Kramp Open 2016. More than 6,000 visitors took the opportunity to discover and learn more about Kramp. Regional Sales Director Reinier Slรถetjes looks back on the event with satisfaction: "Here at Kramp, we want to be a partner to our customers and suppliers. This year's Kramp Open has given us the chance to show what we mean by this. We have had incredibly positive feedback and that gives us the confidence to look forward to the update in five years' time, when Kramp will turn 70." More photos of the Kramp Open can be found at http://c.kramp.com/XQeBE
A HUNDR ED Over a hun SUPPLIERS PRESE dred suppli NT ers Visitors to ok plenty o had a stand at the e f time to g ather inform vent. ation.
1 | 2016 Focus
n
23
CUSTOMER PORTRAIT
JG Plant Ltd FORWARD THINKING, FAST DEVELOPING BUSINESS WITH ENERGETIC STAFF – THE COMPLETE PACKAGE
1
New Holland dealer JG Plant Ltd established
customer service at the forefront of the business,
back in 1964 in Cardiff as a supplier of Whitlock
they attract the best staff. There are currently 40
Plant and Equipment. They moved to Bridgend
staff working from the depot in Bridgend across
in 1967 and, in 2013, Gareth Rees took over as
the two businesses: JG Plant & INSCAPES, all
Managing Director when the previous owner,
passionate and striving to make the business a
Terry Cole sold the business. The business has
success. With energetic staff and new ideas they
grown significantly with much needed investment
have become a forward thinking company that
to increase sales and also the diversification
produces great results.
needed to establish the business firmly in the 21st century. JG Plant focusses mainly on Agriculture,
Gareth Rees, Managing Director, studied at
Horticulture and the Construction industries
Agricultural college, reading Agriculture
and with an association with INSCAPES, they
Management and previously worked for INSCAPES
cover the commercial landscape and sports pitch
before purchasing JG Plant in 2013. He has a
construction, not just in the UK but across Europe.
clear ethos: “I believe in a common set of values. Always recruit staff on their values rather than
JG Plant provides agricultural machinery, vehicles,
skills and invest in training and build trust.”
Honda ATV, power equipment and Lawn & Garden equipment including servicing and repairs.
The company’s main contact at Kramp is Alwyn
Although primarily a New Holland dealership, they
Roach, Account Manager, who assists Gareth and
are also the local dealership for brands such as:
his staff with Kramp’s concepts. They have a great
Amazone, Browns, Krone and Lely to name a few.
working relationship and Kramp can offer him
With 50 years knowledge and experience as
an understanding of the market and their diverse
tractor and agricultural machinery specialists, and
range of products and services. Growing the business is extremely important to Gareth and he invests
24
1 Account Manager, Alwyn Roach with Gareth Rees, Managing Director at JG Plant 2 Showroom: Refurbished and well stocked. 3 Customer service is at the forefront of the business, A forward thinking company producing great results. 4 JG Plant provides a wide range of agricultural machinery and vehicles.
a significant amount of time to implement
2
the right solutions to improve the business. Recently they have invested in a showroom refurbishment. Working with Mike Lindsay, Kramp Shop Manager, they have completely stripped out and rebuilt the shop and they are now benefitting from the positive results. The new shop is bright, inviting and professionally designed to maximise the business from footfall of customers. In January they registered for the Kramp Web to Print service which allows them to quickly and effectively create product promotions to boost sales. They are also in discussions about the Kramp Online Service, with Gareth excited at the future benefits that the online platform
3
will provide his business. The future is looking good. They have already invested heavily in technology and use iPads within the workshops for repairs and to record accurate information. Further investment will be made in relevant technology to ensure they can run a successful and effective business sustainably.
Kramp will be supporting J G Plant with their Open night on Saturday 23rd of April.
n
4
1 | 2016 Focus
25
KRAMP FACE
Where did you work before joining Kramp?
After leaving school I went to colle ge to study Leisure and Tourism and then spent 13 years work ing for one of our customers – Ernest Does. I started as a Storesman and then as a Horticultural Service Man ager before returning to Parts.
Share an interesting fact about you
I had the opportunity to walk up an active volcano in Italy last year and when I was younger learnt to fly a small plane. I love to snowboard when I get the opportunity.
NAME: DAN WHEELER JOB TITLE: PRODUCT SPECIALIST STARTED AT KRAMP: APRIL 2011
What are your aspirations?
My next career move would ideally be to Product Management but on a personal leve l I would like to experience a sky dive and go trave lling round South America.
What attracted you to Kramp?
I felt at home straight Kramp is very family orientated and hard to put the away. Everyone is so helpful and work song. p customer first. I also loved the Kram
Kramp? Where did you work before joining
ing as a cashier and I started my career in banking work From here I joined then as a Personal Banking Advisor. en executive. I kitch a Advance in customer services as then joined Kramp this year.
... Share an interesting fact about you
a friend and did the I travelled to Australia in 2013 with to do a bungee jump. highest sky dive but would still love t stop buying pink can’ I have become an aunt again and clothes.
26
n
NAME: NICKI DELANEY JOB TITLE: CUSTOMER SPECIALIST STARTED AT KRAMP: OC TOBER 2015
n
KRAMP ACADEMY
Kramp Academy Kramp Academy 2015/2016 is drawing to a close and we take time to reflect on a challenging year.
Kramp Academy has been created for customers by customers. If you have staff who find it hard to identify or sell product and you struggle to find the appropriate training anywhere else in the marketplace, then Kramp Academy can provide it.
Kramp Academy – by dealers for dealers. If you have a training requirement not already covered by the Kramp Academy, simply email Richard Kendrick (richard.kendrick@kramp.com) or Laura Ponder (laura.ponder@kramp.com) and we will be in touch to discuss your requirements.
Need bespoke training for your company? The NEW Kramp Academy brochure will be available in July/August 2016. If your business requires training delivered on your premises, or maybe there is a training requirement not covered in the brochure, then please contact Richard Kendrick or Laura Ponder and ask us for a training proposal.
Kramp Academy in your own words Here are some examples of the feedback (given anonymously) that we have received on our feedback forms so far from the 2015/2016 season.
Competition
Introduction to PTO
Can you name these parts?
“Very knowledgeable trainers knew what they were talking about”
Guess the parts shown below and you could win 1 of 2 FREE Kramp Academy
“Good mix of practical and theory”
places for the new 2016/2017 season. All you need to do is send us your Hydraulics I
answers by fax to 01767 602620 by the 29th of April 2016.
“Very detailed course” Hydraulics for Women “The course was very informative” Retail Sales & Merchandising
A
B
Both parts feature in 2 of our popular courses. Closing date for entries is the 29th of April 2016. No purchase is necessary. The winner will be drawn from the correct entries at random. The editor’s choice is final and no correspondence will be entered into or phone call taken. No cash alternative is offered. Kramp reserves the right to substitute the prize for an alternative if necessary. The winner’s company names will be published in the next edition of FOCUS. The competition is open to Kramp customers only.
“Excellent course – very well delivered with energy, enthusiasm and fun” “Helpful and up-to-date” Business Finance I “Trainer knew his stuff” Marketing Basic “Really useful information”
1 | 2016 Focus
27
MOSAIC
Royal Agricultural Benevolent Institution
155 years of supporting the farming industry. Started by Essex farmer John Joseph Mechi in 1860, R.A.B.I nowadays supports around 2,000 farming families a year with grants approaching £2million in total. The charity helps working farmers and farm-workers on a short-term
The Royal Agricultural Benevolent
basis; for example following illness, accident, bereavement, family
Institution is a welfare charity
people and disabled people of all ages.
that has supported the farming community for 155 years. They offer support, in confidence, to farmers, farm workers and their dependents
breakdown, or animal disease; and offers long-term help to elderly
Support includes state benefits advice and one-off or regular grants, including winter heating supplements and helping with utility bills and telephone charges. It can also pay for things like specialist equipment, essential household goods, and hospital travel costs.
of all ages, in a number of different
Though R.A.B.I does not pay business bills, it can pay for relief farm
ways.
of a close member of their family.
staff if, for example, someone is unable to work through illness or that
It can pay for help to get paperwork and accounts in order. And its Gateway Project pays for training to allow people to develop skills they can use to get off-farm work to supplement their income. Lucy Bellefontaine, Regional Manager for the East, said “Often our beneficiaries are anonymously referred to our welfare team. The team then sympathetically investigates the case. We always act in confidence and in a way that protects the dignity of the individuals involved. We know it is hard for our industry to ask for help, and our way of working is adapted to maintain a farmer’s pride while still providing essential help.”
28
”
We know it is hard for our industry to ask for help, and our way of working is adapted to maintain a farmer’s pride while still providing essential help.”
The charity can also help with care home fees and home-help
Lucy Bellefontaine
R.A.B.I REGIONAL MANAGERS
costs, and runs two residential homes of its own. Manson House is in Bury St Edmunds, Suffolk and Beaufort House is in Burnham on Sea, Somerset. Residents of both Manson House and Beaufort
East – Lucy Bellefontaine, 07739 297374
House are predominantly from a farming background, with priority
North West – Georgina Lamb, 07917 114250
always given to these individuals when rooms become available.
North East – Sally Conner, 07818 093506
Both homes are also newly re-furbished and provide excellent care.
Wales – Linda Jones, 07557 363016
“We have one resident at Manson House who is still growing his own
West Midlands – Kate Jones, 07876 492839
vegetables” Lucy told us, “because most residents have farming in
East Midlands – Milly Fyfe, 07525 323450
common it means it is easier for new residents to settle in.”
South Central – Jenni Thompson, 07919 478518 South West – Pam Wills, 07825 336224
Kramp are proud to announce that the R.A.B.I is their official charity
South East – Sally Field, 07799 798441
for the UK. We will be supporting many events throughout the year and providing donations to R.A.B.I. We would be delighted if you could also join us in supporting R.A.B.I and your local regional manager (names and regions shown on right). Thank you.
n
How can you help? 1. Make referrals – “Dealers have direct contact with more
3. Raise money for R.A.B.I and spread the word – Are you
farmers” Lucy told us. “They will often know which farm
attending a show? Perhaps you can spare part of your stand for
businesses are struggling, and we really need their help in
a regional manager to share or display some of our literature?
identifying and referring people to help our welfare team where
Do you have an open day? Then maybe you can invite R.A.B.I to
they see a need. “
attend
2. Provide venues for events – Many dealerships have conference or meeting rooms and these could be perfect for R.A.B.I events in the evening
1 | 2016 Focus
29
CUSTOMER NEWS
LOCAL NEWS CONGRATULATIONS GRAHAM Graham Place, Product Specialist has hit 2 milestones this year: He celebrated his 40th birthday and has worked for Kramp
CARPENTER GOODWIN CELEBRATE 20 YEARS IN BUSINESS
for 10 years at the end of February. His
On Thursday 17th of March, Carpenter
beard is also 14 months old.....
Goodwin will celebrate 20 years in business with an Open Day at their premises in Leominster. Congratulations and good luck for the show!
LAMMA 2016
East of England Showground - Peterborough
CELEBRATIONS FOR D D THOMAS OF CEREDIGION, WALES
Another successful event draws to an end. With over 900 Exhibitors and 40,000 farmers, Lamma is always a popular event. This year our customers Claydon Drills launched 2 new products - the
Established in 1975 DD Thomas have
Claydon Hybrid T4 4m trailed drill and
built a successful business specialising
the Claydon TerraStar.
in supplying the agricultural industry. They celebrated 40 years of trading last year. Congratulations and here's to the next 40.
INFO
EURO 2016 FOCUS IS NOW ALSO AVAILABLE DIGITALLY THROUGH ISSUU This Focus bulletin and other Kramp publications are now also available on Issuu. You can read Focus digitally wherever you are via this platform. In addition, the digital version offers extra features such as YouTube video clips and direct links to the Kramp webshop and to our suppliers and customers. Want to see what Focus has to offer on Issuu? Visitors can go to http://c.kramp.com/Xxmhu and click straight through to the UK editions of Kramp publications. A complete overview with the different languages can be found at www.issuu.com/krampgroup
30
24 teams in 6 groups will battle it out to become one of the finalists in the UEFA Euro 2016 Finals at the Stade de France on Sunday the 10th of July. The first game is between France and Romania. Here are the Groups...
COUNTRY FAIRS
APRIL DATES FOR YOUR DIARY...
Group A
Group D
Albania
Croatia
France
Czech Republic
9TH - 10TH APRIL 2016 COLCHESTER TOWN AND COUNTY SHOW
Romania
Spain
Lower Castle Park, Colchester, Essex
Switzerland
Turkey
Group B
Group E
9TH - 10TH APRIL 2016 THORESBY COUNTRY SHOW
England
Belgium
Thoresby, Nr Ollerton, Nottinghamshire
Russia
Italy
Slovakia
Rep. of Ireland
Wales
Sweden
Group C
Group F
Germany
Austria
Northern Ireland
Hungary
Poland
Iceland
23RD - 24TH APRIL 2016 EAST ANGLIAN GAME AND COUNTRY FAIR
Ukraine
Portugal
Norfolk Showground, Norwich, Norfolk
16TH - 17TH APRIL 2016 BASC GAMEKEEPER'S FAIR Catton Park, Catton Estate, Walton upon Trent, Derbyshire
QUIZ
Kramp Word Search D
X
T
Find the following words: AGRICULTURE
P
S
E
L B A R A
S U E R
L
X
T
C
L
Y
O W C
R
I
O
T
O O N C
G K G
F
Y N R S
A
G R M I
I
CROPS DAIRY FARMING
G C H M V M
HARVEST
S
O A D U A G P M
S
X
D R
L H T
U B L N
X
T
O
T
U L
O R B G
A
I
U
X
V
E R U
T
A R E
T H A R
CATTLE
A G R
P
E
ARABLE
T
U L V
E
L
U
X
P M E
T
S
Y T
KRAMP
I
PLOUGHING SOIL TEMPERATURE TRACTOR
E R
THE OBJECTIVE IS TO FIND AND HIGHLIGHT ALL 12 WORDS WITHIN THE GRID. Take this opportunity to complete the Word Search and you could win Britool/Facom tools courtesy of Kramp UK. All you need to do is complete the word search and fax it back to us on 01767 602620. Closing date for entries is the 30th April 2016. No purchase is necessary. The winner will be drawn from the correct entries at random. The editor’s choice is final – no correspondence will be entered into or phone call taken. No cash alternative is offered. CONGRATULATIONS TO PLATTS HARRIS LTD OF DERBYSHIRE
Kramp reserves the right to substitute the prize for an alternative prize if necessary.
WHO WIN A BOX OF TOYS, COURTESY OF KRAMP UK.
The winner’s company name will be published in the next edition of FOCUS. The competition is open to Kramp customers only.
n
COLOPHON Editorial Address: Stratton Business Park London Road Biggleswade Bedfordshire SG18 8QB
Photo’s: SKF (5), Shutterstock (12), Kramp (27), NFU (1), RABI (4), Climmar (1)
Editing and Graphics: Marketing Kramp E-mail: focus.uk@kramp.com www.kramp.com
1 | 2016 Focus
31
F