Focus Kramp Customer Magazine
Edition 03 | 2016
Play and win quiz page 31!
Hitachi
Supplier portrait
13
KNow how
A/B tests
Page
6
Page
Page
KRA FOCUS 0316 UK
GWT BY KRAMP AND GWB BY KRAMP A GAME CHANGER FOR YOUR BUSINESS
18
Product Test
Clothing tested by farmers
Editorial
What is quality? Quality. Everyone talks about it and we see it everywhere: the quality of the organisations where we work, the quality of products, the quality of people, the quality of processes... We all agree that quality is extremely important. Without quality, a design would never stand a chance, our work would be pointless and a product would literally be worthless. But what is quality? It's more than simply labelling something as "good". It's not just a matter of service life, but also of durability, and it's not only about aiming to
06|Hitachi
Quality comes first
deliver performance, but actually achieving it. Quality is a concept that everyone recognises but nobody can really describe. According to the dictionary, quality is "the degree of excellence of something". It is therefore important for us to give meaning to this "something" and the extent to which it is defined as "excellent". At Kramp, we invest in establishing longterm relationships with our customers and suppliers. This means that we listen to you carefully to ensure that we speak the same language. We actively contribute to finding the best solution, because our business revolves around delivering quality in the long term — for us, for you and for your customers. The same is true of our GWT by Kramp and
14|Highlight
The rules of the game
GWB by Kramp clothing line, which you can read more about in the cover story of this edition of Focus. As far as quality is concerned, nothing is left to chance. When we design a new line, we always work together with our users, who are mostly farmers. They know the requirements the clothing has to meet, what fits comfortably and what is practical. If we can agree together what "excellent" means, the "something" will follow naturally. I hope you enjoy reading this edition of Focus. Eddie Perdok CEO Kramp Group
22|Partnership
Kramp supplies Kongskilde parts
Contents News | Product news
04
Supplier portrait | Hitachi
06
Cover story | GWT by Kramp and GWB by Kramp
08
Know How | A/B tests
13
Highlight | The rules of the game
14
ASk graham | Kramp Academy
16
Product test | Clothing tested by farmers
18
Toys | Wide assortment available
20
Partnership | Kongskilde
22
Customer portrait | The Millenium Group
24
Kramp Face | Kate Swift
26
Kramp Academy | New season
27
Mosaic | The R.A.B.I. in numbers
28
Customer News | Local news
30
Quiz | Win a great prize
31
08|
Cover Story
GWT by Kramp and GWB by Kramp: the clothing brand for the farm
3 | 2016 Focus
3
News
5 Private Label Brands
The future success • High quality professional products with premium appearance - just what you expect from a brand like Kramp. • Workwear that meets your needs. Quality, comfortable and a perfect fit guaranteed. GWT by Kramp and GWB by Kramp. • Farma - Our new animal husbandry product range. • Gopart - The value for money, non nonsense, clear design. Simple and recognisable.
Quality material for perfect fencing
Info
Rylock from Betafence
Wile Moisture Meters Kramp is the only UK
Fencing systems from Betafence have been
distributor who can offer
used in agriculture for more than 130 years
a full calibration service on
and Betafence leads the international market
Wile units to manufacturer's
when it comes to enclosures and access
specifications. This includes
control. Rylock Green and Rylock One fencing
the re-calibration of the unit,
are widely used by farmers, landowners
updating of scales, a new
and contractors employed by the public and
battery and return delivery
private sector. Rylock® Green is instantly
costs. Spare parts are available
recognisable by its unique green coating
where needed.
and heavy galvanising. It’s a premium range designed to give ultimate performance, quality and longevity to
Bursting with fun TOYS CATALOGUE 2016 - 2017
Our brand NEW Toy Catalogue 2016/2017 will be available soon. 230 pages of exciting toys to collect and play with. Guaranteed fun for young and old. New for this year - now you can also give your future customers colouring books to accompany your catalogues. Available while stocks last - contact your account manager for more information. on 01767 602602 or talk to your Account Manager. Kramp. It’s that Easy.
4
KRA60103816001
If you have not received your catalogue, or to order additional copies, call us
2016-2017
Toys Toys Toys Toys Toys Toys
NEW Toy Catalogue
C ATA LO G U E
deliver life-long fencing solutions.
News
Easy to find the right Walterscheid PTO shaft Thanks to the convenient brand/model structure on the webshop, it is now even easier to find the right Walterscheid PTO shaft. You can currently use this structure to find the right PTO shaft for machines from Claas, CNH, Grimme, John Deere, Krone and Pรถttinger. We are working hard to extend the brand/model structure to other brands. See more: www.kramp.com/shop-gb/en/906388/For+various+machines
FARMA
MEC Pumps
Animal Husbandry
Kramp are your first choice for Battioni and Pagani slurry pumps. The MEC
With Farma, we offer a wide
range has been the market leading
range of livestock and animal
brand for a decade and Kramp has an
supplies for cows, horses,
extensive range.
sheep, goats and chickens. Examples include electric
Visit the webshop and find the right
fencing, drinking bowls, milk
pumps for your customers today.
filters, wash aprons, infrared lamps, cleaning products and disinfectants, pest control products and much more. Products from Farma offer outstanding value for money, so they
New
are good for your animals at a reasonable price.
A control system that can face any challenge Kramp has introduced a new manual control system for MZ gate valves, suitable for the MZ 6" standard gate valve and the 6" ECO gate valve. In contrast to many other control systems, the Kramp system is attached to the gate valve cap with bolts to provide greater strength. The heavy-duty Kramp control system is made from fully galvanised steel ensuring that it can face any challenge. The control system is easy to operate and is supplied with four stainless steel hex socket bolts as standard. When closed, the control system can be secured with a lock. Easylink: P1661473
3 | 2016 Focus
5
Cover story Supplier portrait
Quality comes first at Hitachi Power Tools Sales Manager Ruurd van der Vegt describes Hitachi as an expert generalist. The originally Japanese company is active in various disciplines: from diggers to trains and from medical equipment to drilling machines. This diversity has contributed to Hitachi's success - they now employ nearly 350,000 people worldwide, distributed over some forty divisions.
6
One of those divisions is Hitachi Power Tools, which falls under Hitachi Koki. Ruurd van der Vegt is Sales Manager of the Power Tools division in the Netherlands. “We provide our customers with advice and we are a trendsetter, while at the same time not losing sight of quality. Our customers know and expect that of us too.” Hitachi power tools are primarily used by the professional user, whether it be a disc cutter, electric screwdriver or drill hammer. “In this respect we are leading in innovation. A good example of this are our brushless machines, these machines have no carbon brushes. Consequently, the motor experiences less resistance. This means 30% less power consumption, better monitoring of the machine's rpm and less maintenance resulting in more operational reliability.”
Unique in the market These advantages do not only apply to battery-powered machines, but also to the
• F ounded in 1920
230V machines. “The motor without carbon brushes ensures that peak currents
INFO
are accommodated for and levelled off even when long extension leads are used.
• T he Japanese character for Hitachi (Kanji) means sunset
That means a continuously working machine, for instance when having to work with a power pack. In short, you get a continuously and optimally working machine, which does not compromise on power or rpm, weighs less, is smaller and creates 50% less heat. Hitachi is the only one on the market that is able to offer this solution.”
• Head office in Japan
Another example of the company's commitment to innovation is the development of
• 335,244 employees worldwide
the batteries. “We have grown from 7.2V to 18V, but perhaps more important is the development from 3 to 6 amperes. This increases the ‘tank capacity’, resulting in
• T urnover in 2015 10,034,305 million yen (88.7 billion Euros)
better productivity, more efficiency and consequently more durable machines.”
Successful collaboration Continuous innovation. That is something Kramp and Hitachi have in common. “That is why we have been working together so successfully for so long”, according to Van der Vegt. “Kramp is extremely important to us when it comes to reaching the dealer and the end customers in a large part of Europe as far as the agricultural sector is concerned.” The Hitachi brand serves the mechanics in the workshop, but it is also a great addition for dealers running a retail shop. “Kramp dealers know the power of Hitachi and so they are keen to work with it”, says Van der Vegt. “Whether it is a disc cutter or a ring nut installation tool. As they know the quality because they use it themselves, they also want to include it in the shop's assortment.” In 2016, they took over the Japanese company Metabo, which gave them a firmer grip on the Power Tools market. “We offer a wide range of products, not just for the workshop but also for the forest and garden sector. This segment has grown significantly after the takeover of Tanaka in 2007.” Kramp offers a broad segment of Hitachi tools and components on its web shop.
n
3 | 2016 Focus
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Cover story
GWT by Kramp and GWB by Kramp A new challenger brand that beats the competition. Kramp's new clothing range - GWT by Kramp and GWB by Kramp is swiftly becoming one of the most popular products on the market. The perfect brand to challenge established market players, GWT by Kramp and GWB by Kramp clothing offers high quality with a practical and attractive design.
This new complete range of clothing has been
The clothing when in and around the farmyard
extensively tested, originally in Scandanavia, and more
The GWT by Kramp and GWB by Kramp clothing has
recently in the UK by farmers, contractors and dealers.
been primarily designed for use on the farm. Whether
Product Group Manager Niels Peter Chopart: “GWT
outside in the field, in the workshop or mucking out the
by Kramp and GWB by Kramp clothing is made by and
sheds.
for farmers. Through maintaining contacts with users
The clothing is also perfectly suitable for other uses.
and frequent testing, we have been able to design a
The wide assortment means there is clothing for
top quality line. We have built up nearly twenty years
everyone's needs whatever the season. We have a
of experience with this clothing, thanks to Grene. The
summer and winter range, which means there is a
clothing is extremely suitable for the agricultural
clothing option for all of your customers. Of course, it is
sector, although from experience I know that people
also the perfect clothing for your own staff in the shop
working in industry and mechanical engineers also
and workshop.
wear it casually. ”
Nearly all clothing is available in the sizes S to XXXXXL. The clothing can be used indoors and outdoors and in all seasons. A broad segment of children's clothing is also available.” Niels Peter Chopart, Product Group Manager, Kramp
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Cover story
The clothing range is available in two brands:
GWT by Kramp and GWB by Kramp The GWT by Kramp series is designed for anyone who needs functionality and well planned design, but who also appreciates a fashionable design and perfect fit. All clothing in the GWT by Kramp series are made of the best materials. These materials have been carefully selected to ensure that the working clothes are up to every challenge. GWT by Kramp uses the most recent modes of production and materials, so the clothing always satisfies the requirements that are set for technical and functional working clothes. For instance, some models are manufactured by means of the latest nanotechnology. Other models are fitted with reinforced, fire-resistant CORDURAŽ fabric in places where they have a lot more to endure. The GWB by Kramp series places the emphasis on durability and a good fit. These clothes can be worn all year round. Strong stitching, protected zips and many other details offer proper protection against wear. At the same time, the GWB by Kramp series provides an optimal cut, so the clothing fits comfortably and is a pleasure to work in. All GWB by Kramp materials have been thoroughly tested with an eye to optimal comfort and durability.
3 | 2016 Focus
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Cover story
Part of the selection Both brands comprise an extensive assortment. From socks to caps and from short trousers to winter coats.
Quality is a prerequisite As far as quality is concerned, nothing is left to chance. It speaks volumes that for twenty years this range has been very successful in Northern Europe. Now,
GWB by Kramp clothing line.
GWT by Kramp
The clothing is designed by Mette
- Garden, work and cargo trousers
Agerholm, clothing designer at Kramp. She
- Softshell jackets and pilot jackets with hood
has years of proven experience in clothing
- Winter overalls and overalls
design. “When we design a new line, we
- Shirts and sweat jackets
always do that together with our users,
- Underwear and socks
the rest of Europe can also make its acquaintance with the GWT by Kramp and
who are mostly farmers. They know the requirements the clothing has to meet, what fits comfortably and what is practical. Our clothing is of course tested in the factory, but we also consciously choose to have our users test the clothing. That gives you the best feedback.�
10
our For the full range and m video visit gwt-gwb.co
Advantages for you as a dealer • A new brand to separate you from your competition • One-stop-shop experience for your customers
GWB by Kramp - Garden, work trousers and short trousers - Work jackets, fleece, softshell and pilot jackets - Winter overalls and overalls - T-shirts, polo-neck shirts, shirts, work pullovers and sweatshirts
• Generate more turnover and profit • Extensive testing by UK farmers • Modules available in which to display the clothing • No large initial stock quantity needed • Top quality clothing for your own employees
Specials A light version of the GWB by Kramp clothing is also available. This clothing is thinner (240gr instead of 280gr) so it is perfectly suitable for working in summer temperatures. The quality is uncompromisingly good. Rain clothing is also available for working in wet conditions.
3 | 2016 Focus
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LINEAR ACTUATORS THE ELECTRIC SOLUTION • • • • • • •
Reliable Specific Cost efficient Easy to install No maintenance Easy control Environmentally friendly:
LINAK TECHLINE delivers electric linear actuator solutions for agricultural purposes. We focus ourselves on reliable and precize movement to satisfy the needs per application. Even if the application needs to operate in the most extreme environments.
no fluids no leakage and low power consumption
• Battery operated options available No external control required
THRUST up to EWTON 15.000 N www.linak.nl info@linak.nl +31 (0)76 542 44 40
Your trusted partner in bolt optimization
The Nord-Lock Group is a world leader in bolt securing systems. We offer a unique combination of bolting expertise and a wide product range, including Nord-Lock wedge-locking solutions and Superbolt™ tensioners.
Free product samples can be requested through Nord-Lock, please contact: info@nord-lock.nl
Nord-Lock Group www.nord-lock.com 12
Know How
1
Research and hypothesis
2
Making a testplanning
Developing a more user friendly webshop with A/B tests The webshop is continuously being made as user-friendly as possible. That is one of the
3
most important objectives of a webshop, and
Designing B variant
certainly of ours. An explanation is given below of how this is achieved by the e-business team. Bob Veurman is an e-business owner and explains: “We work a lot with A/B tests. With this test, the webshop team makes two different variants of, for instance, web pages, buttons, design and colour
4
schemes. We show 50% of our visitors an A variant (the original)
Run experiment
and 50% of our visitors a B variant. The B variant is made based on the expectation that it will contribute to an even more user-friendly webshop. When we have enough results, we analyse the data. Based on this data, we know exactly which version is most appreciated by our customers and so must be retained.� “This method of webshop optimisation ensures that we are able to work step by step towards improving user-friendliness. As a result, the customer may occasionally see a small change in the webshop that
5
6
is later withdrawn. So this is the principle behind A/B testing, which
Analyse test
eventually ensures that we make the webshop even easier to use.
n
Evaluation 3 | 2016 Focus
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Highlight
The rules of the game The growth of the company and the advent of new legislation means that Kramp must now comply with an increasing number of legal requirements. A lawyer has therefore been employed in-house at the company for several years now. As the general legal advisor, he is regularly asked questions about various matters, and about matters related to liability in particular. His advice is always to ensure that the company's general terms of sale are up to scratch.
14
�
At Kramp I get to deal with issues in many different areas of law. I might be described as an all-round 'general practitioner of law'."
Geert Dielissen, Manager of Legal Affairs
Mr Geert Dielissen, Kramp's Manager of Legal
the metal industry). Trade associations also ensure that
Affairs, deals with all of Kramp's legal issues. Account
the general terms of business remain up to date. These
Managers regularly forward him questions from
terms can easily be found on the trade association's
customers regarding legal matters that affect Kramp.
website. When drawing up general terms of business, it
Liability is by far the most common issue raised.
is also important to explain how the terms apply to any
Some questions relate to the laws regarding technical
given sales transaction. This is a very specialised area
requirements and product safety (for example, CE
of law.
marking, REACH, ROHS) in the context of products sold by Kramp. Others relate to the laws regulating
Liability for consequential loss?
online sales. These requirements govern not only how
Whilst there is still less litigation here than in the USA,
a webshop should be set up but also the information
it seems that claims are now being brought more and
given to customers (regarding returns, warranties
more frequently in our part of the world. Last year a
etc.), the privacy policy and the handling of personal
certain dealer, one of Kramp's customers, received a
data. One advantage for Kramp is that the majority of
letter of claim from the trade association representing
these laws are EU laws, which are more or less equally
the dealer's customer. The dealer was alleged to be
applicable in every EU member state and, therefore, in
liable for removal and installation costs arising from
nearly every country in which Kramp operates.
a defect in a product. Liability to pay compensation
Drawing up general terms of business
was limited by the dealer's general terms of business. The trade association argued that the dealer was
Geert is currently updating the general terms of sale
nevertheless liable under an EU law. The question was
in the various countries in which Kramp operates.
forwarded to Geert by an account manager. "I looked
These updates are important because there is a great
into the matter and it transpired that the EU law did
deal of new legislation that needs to be taken into
indeed impose liability on dealers, but only in cases
account. General terms of business are an important
where the dealer has sold something to a consumer. In
means of clarifying the rights and obligations of both
this case, however, the dealer was selling a product to
seller and customer. For this reason Kramp advises its
a farmer for commercial use. It follows that the farmer
customers (dealers) to use general terms of business
was not a consumer and the dealer could rely on its
in their sales to end users. Many of Kramp's customers
general terms of business to limit its liability for the
use the general terms of sale provided by the trade
costs."
n
association that represents them (e.g. Metaalunie in
3 | 2016 Focus
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How to register for Kramp Academy
Ask Graham
‌Meets Nicki Delaney to discuss how to register
Graham has received a question from a dealer asking how he can find out information on the Kramp Academy programme.
Graham speaks to customer specialist Nicki Delaney to find out more.
And then also the Kramp Academy brochure, available by calling a customer specialist or Account Manager.
16
She then explains that there are five locations around the UK me aning that there is always a training course ne arby. Nicki tells Graham about the ne w bespoke courses for 2016, me aning that if de alers need training cre ated and deli vered just for them then they can do that with Kramp.
Kramp Academy has been running in
A
Ask Graham
S
R AHA M G K
w
w
w. fa c
pU
K
the UK since 2012, we have a 93% satisfaction rating on our courses and it is the leading parts training academy in the UK. ebook.com|K
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m
Nicki then explains to Graham how to ge t information on the courses, starting with the Kramp Academy section of the webshop.
Nicki shows Graham the Kramp webshop, where the Kramp Academy banner is situated and also how to find the permanent link at the bot tom of the page.
Nicki shows Graham the extensi ve course materials that candidates recei ve when they at tend Kramp Academy courses – including angle gauges from the hydraulics courses.
Graham is now able to answer the dealer’s question and help him register for his first course.
3 | 2016 Focus
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Product Test Clothing
"The product was very durable to wear and was also comfortable."
Kevin Heels Product Tested: GWT by Kramp pilot jacket The overall quality was excellent and withstood the heavy rain showers while hopping in and out of the van. The jacket had the freedom to move about and it also had plenty of pockets. When asked if he would go back to his old jacket, Kevin said no because the freedom to move about was so much better in the GWT by Kramp pilot jacket. It is clear that all four of our product testers loved the new clothing range. Comfortable, durable and with an exceptional quality level – why not introduce GWT by Kramp and GWB by Kramp to your showrooms today?
David Rowe Product Tested: GWT by Kramp sweat jacket The overall quality of the product was excellent. Most of the daily tasks were in the workshop and working with the livestock or tractor driving. The product was very durable to wear and was also comfortable.
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Our clothing tested by farmers Recently, on the Kramp UK Facebook page, we asked farmers to test out the brand new range of GWT by Kramp and GWB by Kramp clothing. We asked our testers to give feedback on the overall production and quality of the product, the use of the product, how comfortable the items were and whether the user would swap from their current brand to the new Kramp range. After extensive testing and washing we had the following comments:
Stuart Norrie
Product Tested: GWB by Kramp Sweatshirt The overall quality of the product is excellent, it had strong material and well-made stitching, and the sweatshirt was very comfortable and warm. I would definitely consider purchasing Kramp products for workwear.
Stuart Stark
Product Tested: GWB by Kramp dungarees The overall quality of the product is excellent, the clothing was work during working with livestock with cattle calving and planting potatoes. The dungarees were very tough wearing and I particularly liked the adjustable waistband. When asked about moving back to his previous brand, Stuart told us that he would prefer GWB by Kramp dungarees.
"The overall quality was excellent and withstood the heavy rain showers while hopping in and out of the van" 3 | 2016 Focus
19
Toys
A complete assortment of toys and scale models The dreaded Christmas season is nearly upon us -
Scale models
is your showroom prepared
A wide range of scale models is available including
for the Christmas sales
All large tractor brands can be ordered at different
rush? This is traditionally
for instance the brands Bruder, Siku and Replicagri. scales. Other machinery, lorries, cars and farm implements are also included.
the month for selling toys. A wide assortment of toys
Outdoor toys
is available in the webshop.
Whether driving around on a pedal tractor or go-kart,
For indoors and outdoors,
or jumping on a trampoline. Kramp offers a wide
for both young and old.
playing football or basketball, with toys in the sandpit range of outdoor toys.
Children's role-play toys We have an extensive range of role play toys for children whatever the age or gender from replica power drills through to kitchens and make up.
Construction kits The Tronico range is the perfect construction toy for
Leaflets
Info
We will be publishing the new toy catalogue in October. This year, all models will be categorised per brand, so the catalogue will provide a better overview of our assortment. Also visit www.kramp.com/en/toys
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the carpet farmer. Reminiscent of the old meccano sets of your childhood, this brand even includes remote control tractors.
Winter fun Should there be a thick blanket of snow this winter, then take a look at our assortment of sledges.
Stronger. By Design.
MORE! > PERFORMANCE > AVAILABILITY > EFFICIENCY
Timken Tapered Roller Bearings / Ball Bearings / Spherical Roller Bearings > Minimise friction and increase loads. > Increase performance and lengthen operational life. > Extend maintenance intervals and cut costs.
Performance in action: Timken.com Timken® is a registered trademark of The Timken Company. | © 2016 The Timken Company.
3 | 2016 Focus
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22
Partnership
Kramp supplies Kongskilde parts René de Zeeuw describes the collaboration between Kongskilde and Kramp as “a perfect match”. The Sales Director for the agricultural division of the Danish company is delighted that Kramp has taken over the logistics and supply of original parts.
On 1st April 2016, Kramp began the distribution of parts for Kongskilde throughout Europe. “Thanks to the partnership with Kramp, we can now fully focus on the production and sale of agricultural machinery, safe in the knowledge that the parts distribution is in good hands. The collaboration also means that our parts can now be ordered online. This is a giant leap forward for us.”
Benefits Carsten Thygesen, a member of the Kramp Executive Board, highlights the benefits. “The collaboration between the two companies provides customers with three benefits: speed of delivery and one-stop shopping in an e-commerce setting. In short, parts for Kongskilde agricultural machinery are now reaching users even more quickly.” This neatly leads Thygesen on to yet another benefit for Kongskilde dealers. “Users buy machines if they know that they can get hold of replacement parts quickly. The collaboration means that dealers can now guarantee this rapid availability for Kongskilde agricultural machinery.” The partnership between the two companies was driven by Kongskilde's desire to centralise the warehouses. “The main issue we came up against was delivery speed”, says de Zeeuw. “In that situation, you are left with a choice between making significant investments and working together with another party.” Kramp has been managing parts distribution for Kongskilde within the Benelux for around ten years. This collaboration provided a strong basis for exploratory talks throughout 2015.
1+1=3 De Zeeuw says that these talks took place in an open and positive atmosphere from the very beginning. “Both parties simply put their cards on the table. Ultimately, the most important aspect of a partnership is mutual trust. This partnership is a textbook example of 1+1=3. A win-win situation for Kongskilde, for Kramp and, of course, for our customers. They benefit from the improved availability of parts and excellent service.” Over the past few months, a great deal of hard work has been done to make all Kongskilde parts available on www.kramp.com. Thygesen says, “We are talking about around 8,000 parts supplied via the webshop. That means we have to have these parts in stock in our warehouses and on display in the webshop in a variety of languages. It was a huge task that was completed in record time and, as a general rule, if you order today, your items will arrive tomorrow.”
n
3 | 2016 Focus
23
Customer Portrait
The Millennium Group
20 years of servicing local industry & agriculture Millennium Bearings & Transmission Ltd was formed in 1996 by Russell Price and Colin Jacques to offer a breakdown service to industrial and agricultural workshops and maintenance departments in and around the Lichfield area. We met them to discuss their 20 year anniversary and the future of the Millennium Group.
24
Customer Portrait
The emphasis Millennium places on customer service has always been key to customers remaining loyal and 'word of mouth' recommendations have always provided a constant flow of new customers. Everyone is treated the same, whether they purchase an item for £5 or £500, which is why Millennium Group are a highly respected supplier of spare parts and accessories. Russ & Colin can now boast an established business employing 8 staff with a network of farmers, agricultural dealers, contractors and engineers all treating The Millennium Group as their one-stop shop. From the inception of the company, Millennium Group have supplied Waltherscheid PTO. Their relationship with Kramp began in 2000 when Kramp became Waltherscheid distributors. As Millennium Group have always been familiar with transmission products it soon became apparent that access to Kramp's extensive variety of products was ideal to enable Russell and Colin to expand the products & services on offer. From the original PTO spares, wearing parts, chainsaw chains and 3 point linkage items to the full range that Millennium Group now offer, the relationship with Kramp continues to go from strength to strength. Gordon Cummings, Account Manager, works in close partnership with them to develop their business and integrate Kramp concepts and solutions. This includes Scan to Mobile, an ordering processing system which reduces the risk of errors for easy and fast replenishment of products in their busy trade shop. Millennium Group also use Web to Print - a print on demand system which quickly creates marketing material for dealers. This is used for both direct marketing and, in electronic form, is used on the offers page of their website. Russ & Colin are excited about the future. Developing their ecommerce business and generating further sales is a priority. With sales driven through the website, they can focus their energy in developing the business and meeting customer expectations. Millennium Group are also testing the prototype Kramp In-store Service (K.I.S.S). This is a retail system allowing end users to browse the Kramp webshop while queueing at the counter. At present, most of their sales come from direct contact over the phone or on the trade counter, but they are currently developing their online business to make it easier for their customers to order - wherever they are. As this goes to print there is a demonstration link on the agricultural page of their website which links in-turn to Kramp’s site and a real-time trial is being undertaken by selected Millennium customers. Russ & Colin are proud that The Millennium Group remains true to its original philosophy. They are also proud of continuing their one-stop shop philosophy of combining the perfect combination of product availability, service and price. n
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Kramp Face
Where did you work before Kramp? After I left school, I had a variety of customer service roles in high street retailers and local pubs until I joined college to study Travel and Tourism. After this, I worked for Champneys and then Nuffield Health Gym as a Duty Manager, where my responsibilities were looking after a number of employees, generating sales and improving customer service.
What attracted you to Kramp? After doing plenty of research on Kramp, I realised what an innovative and progressive company it was. They have established a great foundation which is continuing to grow. I love their openness, warm friendly atmosphere and they have made me very welcome. They are extremely supportive and it’s a very attractive place to work. I am very excited about this new challenge. I have a thirst for knowledge and I believe Kramp can help me grow and give me the opportunities for a successful career.
Kate Swift
What personal achievements have you gained and tell us some interesting facts about you? I gained my Bronze and Silver Duke of Edinburgh awards through the Air Cadets, which I was a member of for over 3 years. This experience gave me plenty of opportunities, such as
Job Title:
flying a small aircraft under supervision and visiting and experiencing the way of life of the
Logistics Administrator (Purchasing)
Red Arrows. I completed the 10k obstacle course – One True Grit, have done paragliding in Turkey and now I want to add to my adventures by doing a skydive, climbing Kilimanjaro and travelling to Australia and America. Not all in one go!
Started at Kramp: n
May 2016
TECHNICAL SERVICES SAVE MONEY AND PRODUCTION TIME Saving money and valuable production time is a key priority of Kramp's Technical Services. We work with you to overcome challenges and turn your wishes and needs into cost effective, high quality, custom made technical solutions.
www.kramp.com/en/techicalservices It's that easy. 26
Kramp Academy
New season for Kramp Academy
Kramp Aca demy
Training Pr ospectus 20 16/2017
We are pleased to announce that the new season 2016/2017 Kramp Academy will begin in October. With a variety of training available from PTO to Retail Sales and Merchandising, Kramp Academy offers you exactly what you need at a convenient location close to you.
your partne
r for training
Kramp Academy has been created for dealers by dealers. We are always looking for new courses to create. If you have a training requirement not already covered by the Kramp Academy, simply email Richard Kendrick (richard.kendrick@kramp.com) to discuss your requirements.
Bespoke Training Now Available NEW for this year, we are offering Kramp Academy training courses on a purely bespoke basis. So If you have employees all requiring training to suit your business, we can offer this to you at your premises at a time to suit you. For further details, see the Kramp Academy brochure or call us on 01767 602602. To book these courses simply visit the Kramp Academy page on the webshop. These courses are all available at our Kramp Academy location partners. If you require a dedicated training day at your premises then contact the Kramp UK marketing department.
Kramp Academy customer satisfaction remains high Our feedback for the 2015/16 season shows that nearly 99% of attendees foudn our courses "interesting and relevant" and 98% of candidates would recommend Kramp Academy to their business. This is the third year in a row that we have improved on satisfaction ratings and shows our continual reinvestment in the academy is benefitting our dealers.
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Mosaic
The R.A.B.I. in numbers
Supporting the farming community
Kramp UK’s charity of the year – the Royal Agricultural Benevolent Institution, has recently released their latest set of figures detailing how the donations made to the charity have benefitted the farming community.
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Work by charities such as the R.A.B.I. are essential in ensuring a
We can see from the figures that their impact has been significant
sustainable future for the farming community, as they provide valuable support both financially and through advice and welfare for farming families when times become difficult.
How can we help? Kramp are committed to assisting the R.A.B.I. both financially and through using our resources and time to help with fund raising. We do this because our business is built on the long term success of farming. Our desire to
11.5%
of all those helped are
currently working
donate in support of the farming community is an integral core value of our business.
We need your support We need our dealer network to also step up and help the R.A.B.I. Below are a few ideas that we have had – but the RABI are always looking for more events.
Quiz night On the 11th November 2016 we will be hosting a quiz night in conjunction with the CLA to raise funds for the RABI. Thanks to a kind donation of premises from the Luton Hoo Estate, we will be holding the quiz in their fantastic shooting room. Entries are £5 per person and we are looking for teams of 6. If you would like to donate a prize for the event and sign up a team to represent your business then please contact Richard Kendrick or Debbi Oakley Willmor on 01767 602630. You can also sponsor the event for £25, this will give you the opportunity to place marketing material in the welcome packs for each attendee.
Endurance Fundraisers Have you always wanted to ride from John O Groats to Lands’ End? Maybe you have always wanted to complete the Three Peaks Challenge? Or perhaps you wanted to skydive and raise funds for charity at the same time? If so then make that charity the R.A.B.I. They would be delighted to hear from you. Simply contact your R.A.B.I. regional manager and they will
1,121 The number of
people the R.A.B.I. has assisted financially
£
£1,048, 213 The total amount the R.A.B.I. has paid out
4,874
The number of grants given out
help you organise your fundraising idea.
Open Evening Fundraising As we get through harvest and into the winter months, many dealerships start planning their open days and shows. Simply offering the RABI the chance to place a stand at your show, or even something as simple as a collection bucket passed round during an event will help raise funds that will go back into supporting the community.
If you have an event you would like to organise then you can contact the R.A.B.I. regional manager or Marketing Manager Richard Kendrick on richard.kendrick@kramp.com. n
£161,279 The amount the R.A.B.I. has helped people to claim in state benefits & tax credits
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Customer News
LOCAL NEWS James gets the go with Gopart Congratulations to James Johnson who competed in the 2016 Scottish Six Day Trial riding a Beta Evo 300cc bike and supported by David Johnson Agri Ltd. The trial, based in Fort William ran from 2nd to the 7th of May 2016 and is a
APF Show 2016 15/16/17 September
test of man and machine, with machine
Ragley Hall, Alcester, Warwickshire
This was 105th time the event has run
the 11th November 2016. Held at Luton
The largest and most exciting forestry,
with 285 riders starting from all over
Hoo, teams of 6 can compete for superb
woodland, arboricultural, trees and
the world. Daily mileages range from
prizes. The entry price is ÂŁ5 per person
timber event takes place in September.
65 miles to 120 miles on the longest
and ticket price includes a hog roast. To
There are over 230 exhibitors and tickets
day which included several tough moor
register your team contact Debbi Oakley
are selling fast.
crossings. Wet weather for the first 4
Willmor or Richard Kendrick on 01767
Visit www.apfexhibition.co.uk for more
days also made condition harder.
602630 before 30th October 2016.
preparation and reliability being very
We need your brains
important.
Kramp UK and the CLA are supporting the R.A.B.I with a charity quiz night on
details. Each day comprises of 30 observed sections and the rider losing the lowest score at the end of the week is named the winner. The event was won by Dougie Lampkin (ex 12 times world champion) and this was his 10th victory in the event. James finished in 61st position.
COUNTRY FAIRS
Country SHOW AND EVENTS
New 60042RS GOPART BEARINGS were
9th - 10th April 2016 Colchester Town and County Show
fitted and they withstood the grueling
Lower Castle Park, Colchester, Essex
Rio Olympic Games
environment. As previously mention reliability is the most important factor as
1 - 2 October 2016
The Great British Olympic team
riders have a strict daily time limit on the
South of England Autumn Show and
celebrated a fantastic games at the
course and only 20 minutes at the start
Game fair - The South of England
closing ceremony on the 21st August
of each day to carry out any repairs.
Showground, Ardingly, West Sussex
2016. A number of the athletes are from farming backgrounds including Olympic
5 October 2016
bronze medallist Ed Ling. Ed competed
Royal bath & West - Dairy Show - The
in the men's single trap and 48 hours
Showground, Shepton mallet, Shropshire
after receiving his medal he was back home on the combine helping his father
5 - 9 October 2016
with the harvest. Congratulations to Ed
Horse of the Year Show - Birmingham
from everyone at Kramp UK.
NEC, West Midlands
8 - 9 October 2016 Robin Hood Game & Country Show Newark Showground, Lincoln Road, Winthorpe, Newark, Nottinghamshire
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Quiz
Kramp Word Search
Find the following words: COMFORT DUNGAREES
S R E S U O R T F Z Z F Y P Y
E F Q M O A T O Y P V G N U J
A T Q Y C T V P M A R K G L G
E K E B G E P W M L C H G L Q
S D F K R F Y H A S V T T O F
R H T A C T W N S V B W S V M
I A L H I A O S O V H U A E E
R L E L E I J E C Y P K K R H
S L A W T R S E K I T O F S H
A U G C R H M R S O K N Y T O
Q C N H I E B A Y G M Y N R N
Z U P R W A D G L S A S F O V
F D T H G D H N W S A L Z H F
C O M F O R T U U T G N L S G
N M B O G O E D G W B G G V D
FUNCTIONAL GWB GWT JACKET KRAMP OVERALLS PULLOVER QUALITY SHIRT SHORTS SOCKS THERMALS TROUSERS UNDERWEAR
The objective is to find and highlight all 10 words within the grid. Take this opportunity to complete the Word Search and you could win an iPad Mini 2, courtesy of Action Can. All you need to do is complete the word search and fax it back to us on 01767 602620. Closing date for entries is 30th November 2016. No purchase is necessary. The winner will be drawn from the correct entries at random. The editor’s choice is final – no correspondence will be entered into or phone call taken. No cash alternative is offered. Kramp reserves the right to substitute the prize for an alternative if necessary. The winner’s company name will be published in the next edition of FOCUS. The competition is open to Kramp customers only. n
Congratulations to Phil Ward of Paxtons Ltd, North Yorkshire. You have won a selection of Facom/Britool Tools.
ColoPHon Editorial Address: Stratton Business Park London Road Biggleswade Bedfordshire SG18 8QB
Photo’s: Shutterstock (9), Kramp (27), Kongskilde (2), Hitachi (2), R.A.B.I. (2)
Editing and Graphics: Marketing Kramp E-mail: focus.uk@kramp.com www.kramp.com
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F Make hay with FAG Black Series With the FAG Black Series range of insert bearing housing units from Schaeffler, you can avoid machine downtime and look forward to harvest time with confidence. These are perfectly sealed, easy to fit, protected against corrosion and thoroughly reliable. Other advantages include smooth running and the ability to support high radial and axial loads. You too can feel the benefit of the ready-to-fit housing units from our modular product range. www.schaeffler.co.uk/agricultural_engineering