2007 Dresden I nt ernat ional Congress of
Creat ive Ent repreneurship
FUNDAMENTALS REVI EW I NFORMATI ON
“AN I D EA, CON SI D ERED I N I SOLATI ON , CAN BE VERY I N SI GN I FI CAN T AN D VERY FAN TASTI C, BUT I T BECOM ES I M PORTAN T TH ROUGH AN I D EA W H I CH COM ES AFTER I T; PERH APS I T CAN YI ELD A PURPOSEFUL ELEM EN T I N A CERTAI N
CON N ECTI ON
PERH APS ALSO SEEM
W I TH
OTH ER
V ULGAR: -
I D EAS,
TH E M I N D
W H I CH CAN N OT
EVALUATE ALL TH I S, I F I T D OES N OT H OLD ON TO TH E I D EA LON G EN OUGH TO H AVE LOOKED AT TH E I D EA I N CON N ECTI ON W I TH TH I S OTH ER I D EA. H OW EVER, I N TH E CASE OF A CREATI VE PERSON , I T SEEM S TO M E, I F TH E M I N D H AS W I TH D RAW N I TS W ATCH FROM TH E GATE, TH E I D EAS
PRECI PI TATE
A
M ED LEY
OF
I M AGES
AN D
TH EREUPON TH E M I N D SURVEYS AN D EXAM I N ES TH E LARGE ACCUM ULATI ON . “
( TRAN SLATED BY W . W ERTZ, SCH I LLER I N STI TUTE)
[ Friedrich Schiller in a let t er t o Got t fried Körner, 01.12.1788]
I ndex
Welcom e Not e
5
Preface
7
Them e & Cont ent
8
Prof. Dr. Udo Broll Edda Schrรถder
10
St ephan Wrage Tim Gรถbel
11
Ant onio Roldรกn Ponce Olaf Grot hey
12
Mine Kasapoglu
13
Dr. Thom as Schm it t Susanne Weiร
14
Christ ian Lehm ann Frank Hauser
15
Excursion
16
CREATI VI TY
17
Dresden
20
Part ners & Sponsors
21
Target Audience 2007
24
" YOU CAN N EVER SOLVE A PROBLEM ON TH E LEVEL ON W H I CH I T W AS CREATED " .
[ Albert Einst ein]
Welcom e not e
From t he Germ an Minist er for Econom ics and Technology Michael Glos.
The word creat ivit y derives from t he Lat in word creare and carries t he m eaning of “ creat ing and dev eloping som et hing new� . I n t his cont ext , creat ivit y is also innovat ive, since creat ivit y is t he abilit y t o t ransform creat ive t hinking int o innovat ive and successful product s. Thereby , t he creat ive and ent repreneurial t alent of risk t aking individuals is required, who, based on t heir com m it m ent , willpower and t alent , dev elop new ideas and t hought s and by t his m eans cont ribut e t o m aint ain t he welfare wit hin Germ any. I am cont ent ed t hat represent at ives from bot h, econom ics and science have int ensively dealt wit h t his int erest ing subj ect and support Germ any on it s way t o an innovat ive and creat ive fut ure. I wish y ou an insight ful exchange of ideas and t hought s. Yours,
Minist er for Econom ics and Technology
[ St age: Fest ival Room Blockhaus Dresden]
Preface
Dear guest s, t he I . I nt ernat ional Congress for Creat ive Ent repreneurship t ook place on 27 t h and 28 t h of January 2007 in Dresden, Germ any. Spiked wit h present at ions and panel discussions, t he congress serv ed as a com m unicat ion plat form t o crit ically discuss creat ive ideas in a m anagerial and econom ic cont ext . The key speak ers and art ist s who enhanced t hese discussions wit h t heir not es are all renowned personalit ies, who successfully im plem ent ed t heir t hought s and ideas, regardless of resist ance or crit ique. This sum m ary provides you wit h an ov erview of t he I . I nt ernat ional Congress of Creat ive Ent repreneurship. I t is devot ed t o all t hose ent repreneurs willing t o t ransform t heir creat ive ideas and im pulses int o realit y. Yours sincerely,
Benedikt Frait zl
Philipp Kist
Them e & Cont ent
When am I creat ive? And how does creat ivit y apply t o ent repreneurship? Creat ivit y is t he cont em porary solut ion finding ( flexibilit y) , wit h at ypical m eans ( originalit y) and num erous possibilit ies t o ov ercom e a problem ( liquidit y of ideas) , which are not obvious t o t he individual at t he point of depart ure ( problem sensit ivit y) . Ent repreneurship act ively includes art ist s, perform ers and ot her professions wit h highly diverse backgrounds t o enhance t he process of idea dev elopm ent . This underst anding of creat ive ent repreneurship t akes for grant ed, t hat econom ic and cult ural developm ent of our societ y is dependent on ent repreneurial init iat ives, which provide a sophist icat ed and visionary answ er t o exist ing challenges. Creat ive individuals use t he t rial and error m et hod t o decide on t he m ost prom ising opt ion. Meanders are inevit able. The search for excellence com bined wit h curiosit y, int erest and m ot ivat ion best charact erise an ent repreneur. We show you various w ays.
[ Ballroom Blockhaus Dresden]
Prof. Dr. Udo Broll Ent r e pr e n e u r ia l St r a t e gie s for I nt e r na t ion a lising Busine sse s Prof. Dr. Udo Broll is a direct or at Dresden Technical Universit y concent rat ing on int ernat ional econom ic relat ions. His observ at ions and analysis of t he global econom y and ent repreneurship serv ed as a perfect int roduct ion t o t he congress t hem e. I n det ail, ent repreneurial st rat egies when int ernat ionalising a business were discussed. What should be t he m ain focus when ent ering foreign m arket s? Wit h t his cent ral quest ion, Prof. Dr. Broll m anaged t o increase t he at t endant s’ awareness and provided sam ple opport unit ies and
t hreads when dealing wit h a globalising econom y .
Pr of. D r . Udo Br oll, Cha ir of I nt e r n a t iona l Econom ic Re la t ions, Te chnica l Un ive r sit y D r e sde n
Edda Schröder M icr o Cr e dit s – Socia l Re spon sible I nve st m e nt s Following her successful career wit hin t he m anagem ent of t he Brit ish fund m anagem ent firm Schroders, Edda Schröder found her own business for m icrofinance solut ions. This y oung invest m ent segm ent is based on t he idea t o provide m iniat ure credit s t o debt ors in developing count ries which would norm ally not gain access t o credit s. These credit s are financed t hrough funds which were raised in Europe. By founding t his business, Edda Schröder com plet ed her life’s dream : Running her own business and providing support t o t hose who are t ruly desperat e.
Nobel Prize for Micro Credit s: The Nobel Price for Peace 2006 w ent t o Moham m ed Yunus, founder of t he Gram een Bank in Bangladesh. He received t his honour for his achievem ent s in relat ion t o social and econom ical developm ent s.
Edda Sch r öde r , CEO a nd Foun de r I nve st in V ision s, Koe nigst e in
St ephan Wrage Fr om vision t o r e a lit y
Reducing fuel consum pt ion of m odern ships by up t o 50% t hrough freely accessible energy resources? Thanks t o a revolut ionary idea, t his could becom e realit y in t he near fut ure. By using kit es for m odern t ransport at ion ships, operat ing cost s and environm ent al dam age can be reduce significant ly. Besides, ship operat ors becom e m uch less dependent on t he cont inuously declining oil resources. Mr Wrage, founder of t he com pany “ Skysails Gm bH & Co. KG” , allowed an insight int o t he com pany founding
process as w ell as int o t he product dev elopm ent phases of t his highly creat ive product . The key not es he t ranslat ed t o t he audience were: 1. 2.
“ Realise your visions” “ Approach your det ract ors for feedback”
St e ph a n W r a ge , CEO a nd Founde r , Sk ysa ils, H a m bu r g
Tim Göbel Educa t ion be t w e e n e conom ics, cult ur e a nd polit ics “ On t he one hand, realising t he unt hinkable and on t he ot her hand learning t o want and t o dev elop.” This is t he fundam ent al idea of educat ion at Zeppelin Universit y. Wit h t he help of his key not e, Mr. Göbel underlined t he dem ands which will be posed t o fut ure leaders and ent repreneurs of all disciplines. Responsible, sust ainable and serving for t he following generat ion is t he way in which values are t o be creat ed.
The post ulat ed societ al responsibilit y can only be learned and lived if a com m on underst anding for cult ures, for net w ork s and for t he environm ent is dev eloped ar oun d on e’s ow n sphere of influence. This is what Zeppelin Universit y is st riving for.
Tim Göbe l, Co- Pr e side nt , Ze ppe lin Un ive r sit y, Fr ie dr ich sha fe n
Ant onio Roldán Ponce Clu st e r Appr oa ch Clust ers from an econom ic point of view can be defined as net w ork s of producers, suppliers, t hink t anks, service agencies and ot her int erconnect ed inst it ut ions wit hin som e regional proxim it y, having int errelat ed con- nect ions based on t he supply chain. Mem bers of t hese net work s work t oget her t o dev elop com m on int erest s by set t ing up business solut ions. Mr. Roldán Ponce used various exist ing clust ers as sam ples t o underline t he highly cr eat i v e and innov at iv e possibilit ies t here are for t he individual ent repreneur, even on a sm aller scale. Ant onio Roldá n Ponce , Le ct ur e r a nd Co n su lt a n t , T e ch n i ca l U n iv e r sit y D r e sde n.
Dr. Thom as Schm it t Life is 3 D
“ How exact ly can 3D be defined by t oday's st andards?” This cert ainly is a good quest ion. 3- dim ensional m odels are eit her proj ect ed on a t wo- dim ensional screen or t hey require aids such as proj ect ors or glasses t o achieve t he 3dim ensional virt ual realit y effect . The required equipm ent for t he 3- D effect is howev er highly expensive. The solut ion of Spat ial View is fairly sim ple: A new screen… The obt ained result s are ast onishing…
D r . Thom a s Schm it t , Spa t ia l V ie w , D r e sde n.
Phot o exhibit ion: Pe r spe ct ive s fr om I st a n bu l Ent repreneur s in I st anbul form Mine Kasapoglu, Turkey. “ I T’S ABOUT I NNOVATI ON, BRI NGI NG CREATI VI TY AND BUSI NESS TOGETHER! ” HER CONTRI BUTI ON FEATURED 10 PORTRAI TS OF CREATI VE PEOPLE RUNNI NG SUCCESSFUL BUSI NESSES I N I STANBUL. SHE SHOT A FASHI ON DESI GNER, A CULTURAL EVENTS ORGANI ZER, AN ART DI RECTOR, A FI LMMAKER, A MECHANI CAL ENGI NEER AND OTHERS WHOSE PROFESSI ONS I LLUSTRATE THE FERTI LE NEXUS OF I MAGI NATI VE THI NKI NG AND NUTS- AND- BOLTS DOI NG.
THE DRESDEN PORTRAI TS PLAY OFF A THEME KASAPOGLU HAS MADE A REGULAR FEATURE I N 2’DEBI R MAGAZI NE. SHE TAKES STYLI SH PHOTOS OF ORDI NARY PEOPLE, SETTI NG THEI R HI P, EVERYMAN COUTURE AGAI NST A GRAFFI TI - SCARRED WALL OR A CRUMBLI NG STONE STAI RWAY. “ I T LOOKS LI KE A FASHI ON SPREAD,” SHE SAYS, “ EXCEPT THAT I T’S REAL PEOPLE, NOT MODELS, AND I STANBUL TI ES EVERYTHI NG TOGETHER..“
Credit s Mine Kasapoglu shoot s regularly for Elle and Elle Décor ( Turk ey) ; she’s also on st aff at 2’debir m agazine. I n addit ion t o t hese, her edit orial work has been published in URB ( USA) , Grafik ( England) , Tim eOut ( I st anbul) , Turkish Ski Magazine ( Turkey) , Olim piyat ( Turkey) , Sedir ( Turkey) and Profil ( Aust ria) . Her freelance client s have included t he Salt Lak e Organizing Com m it t ee for t he 2002 Wint er Olym pic Gam es, t he Film Mast er Group ( I t aly) , Coffee Pond Product ions ( USA) , Hist orical Herit age Prot ect ion Foundat ion ( Turkey) , Anim al Life ( Aust ria) and Buchinger ( Germ any) . Mine Kasapoglu is select ed as Apple PRO, www.apple.com / pro
Olaf Grot hey Le a r ning pa r t n e r ships: Pr ofit fr om e a ch ot he r ! Em ployees in t heir fift ies or sixt ies are oft en not w elcom e anym ore by t heir em ployer. The argum ent s of personnel m anagers are t hat t hey are t oo expensive, t oo inflexible and not creat ive enough. Expert s st at e t hat wit hin 2015, each t hird em ploee will be 50 y ears of age or older.
colleagues.
What seem s t o be t he fut ure of t he w ork force?
These part nerships are accom panied by t he HR depart m ent as well as ext ernal advisors. Not only t he knowledge t ransfer but also bonding older firm m em bers t o t he ent erprise is t he prim ary goal which t he Sart orius AG want s t o achieve. „ We want t o be an at t ract ive em ploy er for young and old“ , says Olaf Grot hey.
In Grot hey’s learning part nerships, experienced cow ork ers t ransfer t heir knowhow sy st em at ically t o younger
Ola f Gr ot h e y, D ir e ct or of w or k , Sa r t or ius AG, Goe t t in ge n.
Susanne Weiß Ent e r pr ise Ar t H ou se D r e sde n
The art gallery Dresden as an urban cent er for cont em porary art is unique in it s orient at ion t owards presence in Dresden.
Art ist s have anot her v iew of life. They can help ent repreneurs t o im prove t heir underst anding of cust om ers and raise t he awareness of t he world surrounding t hem .
Ex h ibit ion s w it h diff er en t t h em es em phasise connect ions bet ween cont em porary art and social developm ent s in our day t o day surroundings. Mrs Weiß point ed out som e of t he problem s and barriers of a m unicipal car r i ed i n st i t u t i on . Sh e p r ov i d ed solut ions where a variet y of int erest ing art program s could be t urned int o realit y.
Susa nn e W e iß, D e put y Ar t ist ic Chie f, Ar t H ouse D r e sde n.
Christ ian Lehm ann W or t h k now in g a bout k now le dge m a n a ge m e nt ” Did you hear what t he previous speak er j ust said? This was t he so l u t i o n f o r m y p r o b l em ” Mr . Leh m an n st a r t ed h i s i m p u l si v e co n t r i b u t i o n a n d est a b l i sh ed a connect ion t o his int erest ing t opic of knowledge m anagem ent . He dem onst rat ed possibilit ies t o influence t he knowledge base in an ent erprise. Based on pract ical exam ples, he point ed out how individual knowledge an d ab i l i t i es ( h u m an cap i t al ) syst em at ically can be em bodied on different levels of t he organisat ional st ruct ure. Mr. Lehm ann invit ed us t o
use cr eat iv e k now ledge and inn ov at ion m anagem en t in ou r ent erprises by adopt ing knowledge m anagem ent on a daily basis.
Chr ist ia n Le hm a nn , Le ct u r e r in Ba nk a nd I n du st r y Cont r ollin g & I nt e r n a l Accou nt in g Syst e m s, Font ys Unive r sit y of Applie d Econom ic Scie nce , V e nlo, N e t he r la nds.
Frank Hauser Confide nce a n d fun on t h e j ob - ca n bot h be don e ? “ The j ob cult ure, t he associat ed com m it m ent as w ell as t he healt h of t he em ployees, has becom e for all com panies an ev er increasing success fact or” . Avowed Frank Hauser of Psychonom ics AG, t his is t he basic assum pt ion, which st ands behind t he com p et it i on of “ Ger m an y ’s b est em ployers” . I n his lect ure, M. Hauser describes how t his com pet it ion is organised and how it can help t he ent erprises t o im prov e t heir own j ob cult ure. „ What const it ut es a good em ploy er ? Most im por t an t ly , for which som eone w orks gladly and is ready t o engage it self ? St udies show
t hat t he relat ionship of t he em ployee t o t he high- level personnel is crucial. Reliabilit y, openness and respect as well as fairness t o t he em ployee are t herefore t he absolut e fundam ent als for a t rust ing work relat ionship.
Fr a nk H a use r , D ir e ct or of St udie s, Gr e a t Pla ce t o W or k I nst it ut e , c/ o Psych onom ics AG, Cologn e .
EXCURSI ON: N EW W AYS VI SI TI NG THE “ GLÄSERNE MANUFAKTUR” OF VOLKSWAGEN I N DRESDEN.
On Sunday aft ernoon, at t he end of t he conference, an ex cursion was held t o visit t he “ Gläserne Manufakt ur” of Volkswagen in Dresden. Wit h t he “ Gläserne Manufakt ur” , Volkswagen was t he first car m anufact urer t o realize a very innovat ive product ion concept , which links t he processes of t he classical, indust rial aut om obile product ion and m anufact ure processes wit h one anot her: Here t he Volkswagen upper class sedan car “ Phaet on” is finally assem bled t oget her m anually. The “ Gläserne Manufakt ur” is a place of t ransparency and exchange, rendering t he ex perience of aut om obile product ion visible t o out siders. Volkswagen allowed an insight ful view of t he product ion plant t o t he part icipant s of t he congress. Finally , m ore inform at ion was reciev ed about t he “ Phaet on” and about t he underlying m ark et ing concept s.
TO THE QUESTI ON, “ WHAT DO YOU UNDERSTAND BY CREATI VI TY?” , OUR PARTI CI PANTS ANSWERED I N THE FOLLOWI NG WAY: HERE I S A SMALL SELECTI ON:
„W I TH COM M ON TH I N KI N G FORW ARD “ „TH E LI N KAGE OF D I FFEREN T ASPECTS TO A N EW VI EW , W H I CH EXTEN D S TH E SPECTRUM OF ALTERN ATI VE ACTI ON S“
„ YELLOW GREY“ „CREATI VI TY I S TH E ABI LI TY TO FI N D SOLUTI ON S AN D H I D D EN I D EAS, W H I CH ARE REM AI N ED TO OTH ERS“
„N OT TH E EXI STI N G, N OT RELATED TO TH E EXI STI N G, BUT RATH ER COM PLETE N EW - TH I N KI N G AN D ACTI N G“ „I D EA W EALTH BY I N SPI RED TH I N KI N G AN D ACTI N G“
„W I LD TH I N KI N G“ „CREATI VI TY I S TH E ABI LI TY BY ASSI STAN CE OF UN USUAL TH OUGH TS TO DI SCOVER A SOLUTI ON AN D / OR A POSSI BI LI TY, W H I CH W OULD N OT H AVE BEEN POSSI BLE BY TRAD I TI ON AL TH OUGH TS AN D GEN ERAL CON SI D ERATI ON S“
„FAN TASY, JOY OF LI FE, ACTI VI TY, I M AGI N ATI ON “
„GOI N G TO CON GRESSES AN D LET YOURSELF BE I N SPI RED ;- ) “
„BRI N G CLARI TY I N TH E “JUN GLE” OF ALL SORT“ „TO TH I N K OUTSI D E TH E BOX“
„D I FFEREN T...“
[ Reading Corner]
[ Golden Rider Dresden]
[ Church of Our Lady Dresden]
D r e sde n a St a ge ! There is a charm over t he cit y of Dresden. When t he m orning sun m akes t he wat er of t he river Elbe glit t er, it reveals t he fam ous old t own silhouet t e. Even t he locals t hem selves swarm again and again. Today Dresden glows m ore t han ev er, as t he powerful church of our lady com plet es t he t own’s landscape once again. Dresden is a cit y in which visions of t he fut ure and invent iveness hav e t radit ion. The cit y and t he surrounding region has grown t o be highly product ive in econom ics and sciences. Dresden also is im pressive wit h it s archit ect ural m onum ent s as well as in art s and cult ure. Exact ly t his connect ion of econom ics, science, art s and cult ure m ade Dresden an ideal place for t he I . I nt e r na t ion a l Congr e ss for Cr e a t ive Ent r e pr e ne u r ship. Many of our part icipant s cam e t o Dresden for t he first t im e and were ov erwhelm ed, inspired and at t ract ed by t he special flair of t he river Elbe. The m eet ing t ook place in t he fest ival room of t he Blockhouse Dresden. From 1732 t o 1753, aft er t he idea of Zacharias Longue Lune, it was est ablished and found it s original use as an accom m odat ion of t he “ Corps de Garde“ , t he Neust ädt er guard. Due t o t he favorable sit uat ion of t he blockhouse, opposit e t he golden river and wit h a view of t he Dresden silhouet t e paint ed by Canallet t o, t he Blockhaus served as an out st anding st age for t he I . I nt e r n a t iona l Con gr e ss for Cr e a t ive Ent r e pr e ne u r ship.
The t eam of organisers t hanks t he following inst it ut ions for t he support in realizing t he I . Congress of Creat ive Ent repreneurship 2007 in Dresden!
The m a ga z in e Br a nd Eins is t he m edia part ner and st ands for a perspect ive change - new aspect s are essent ial for an econom y, in which creat ivit y and knowledge are t he m ost im port ant product ive fact ors.
The m ain t ask of t he Ge r m a n Fe de r a l M in ist r y for Econom ics a nd Te ch nology ( BM W i) is t o set t he foundat ion for econom ic prosperit y, shared by all cit izens as w ell as im plem ent ing a m odern syst em of t rade relat ions.
The Te chnica l Un ive r sit y of D r e sde n is t he largest t echnical universit y in Germ any. Wit h 126 courses of st udies, it has one of t he broadest subj ect spect rum s. The universit y supplem ent s research inst it ut es and applied sciences and achieves fundam ent al result s, which is of high im port ance for all businesses wit hin Saxony and Germ any . The Font ys Un ive r sit y of Applie d Scie nce s is a well- known nam e for professional t raining, not only in t he Net herlands, but also in m any ot her part s of t he world. The nam e „ Font y s" is derived from t he Lat in word „ Fons" , which m eans „ source" . One of t he m ain gols of Font y s is t o be a dynam ic source of knowledge, dev elopm ent , innovat ion and inspirat ion.
The Glä se r ne M a nufa k t ur of Volk sw a ge n in Dresden is t he place, in which t he “ Phaet on” receives it s final t ouches. Here com e t oget her precision work and craft sm anship wit h innovat ive m et hods.
The Goe t h e I nst it ut e is a globally renowned lingual and cult ural inst it ut e of t he Federal Republic of Germ any wit h 129 inst it ut es in 79 count ries in t he world and 13 set t lem ent s in Germ any.
D r e sde n is a cult ural and art ist ic cit y of high int ernat ional im port ance. Furt herm ore, t he cit y is considered a w orld cult ural herit age place. Num erous large m eet ings at t ract m any guest s, not only from Germ any, but from all over t he w orld.
The Ca m pu s publish ing house is t he m ark et leader in business and m anagem ent lit erat ure range since over 30 years I t is one of t he m ost renowned publishing houses for counselors, polit ics, hist ory, social sciences as w ell as audio book s.
The Re dline Gm bH is a group of independent book publishing houses wit hin t he group of t he m edia Sout h Germ an publishing house. Tradit ional brands like “ m odern indust ry” , “ m vg” , “ Redline econom ics” ( before “ Ueberreut er” ) , “ bhv” and “ m it p” are now unit ed under one roof.
Ga ble r is one of t he m ost prom inent Germ an publishing houses. Whet her it addresses t rainees, st udent s, salesm en, secret aries or m anagers, t he t opics cov ered by t he Gabler publishing house provide a concret e use and reliable solut ions.
The Olde n bou r g Scie nce Publishing H ouse publishes m agazines, educat ional and specialized book s about econom ics and social sciences, t axes, law, m at hem at ics, com put er science, nat ural sciences, t echnology and hum anit ies.
The Schä ffe r Poe sche l publishing hou se is t he result of t he fusion of Carl Ernst Poeschel publishing house and t he Schäffer publishing house. The Schäffer Poeschel publishing house covers t he ent ire spect rum of specialist lit erat ure in econom ic sciences and t axat ion law.
2 ’de bir m a ga z in e is a Turkish m agazine for alt ernat ive fashion, lifest yle and art . Most m agazines in Turkey are owned by large corporat e groups. The bi- m ont hly m agazine 2’debir differs! The inspirat ion com es from urban cent ers part icularly I st anbul. Soon t o be published in English as well as Turkish, 2’debir is reaching out t o an int ernat ional readership wit h plans t o circulat e in Berlin, London and Paris.
Ka r r ie r e is one of m ost im port ant st udent m agazines in Germ any. St udent s and graduat es receive inform at ion about universit ies, courses, applicat ions, j obs, occupat ions, posit ions, MBAs and careers.
ECON Since it s est ablishm ent , ECON becam e one of t he m ost prom inent publishing houses in t he range of econom ics. ECON also covers social and polit ical t opics as well as biographies and prom inent aut hors.
Target Audience 2007
The I I nt e r n a t iona l Congr e ss of Cre at ive Ent r e pr e ne ur ship is t he only int erdisciplinary m anagem ent congress for t he decision m aker and lat eral t hinker, which brings t oget her and connect s creat ivit y, art and ent repreneurship. This select ed group of part icipant s expect ed y ou in t he I Congr e ss of Cr e a t iv e Ent r e pr e n e ur ship 2 0 0 7 in D r e sde n: • Managing boards • General Managers and propriet ors • Founders • Scient ist s • Specialist s and execut ive st aff • Corporat e consult ant s and econom ic advisors • Select ed st udent s Group of part icipant s of t he last I nt ernat ional Congress of Creat ive Ent repreneurship:
8% CEOs and gener al m anager s Repr esent at iv es f or m science
19%
56%
Specialist s and ex ecut iv e st af f
17% St udent s
These part icipant s speak for t hem selves!
I I . I NTERNATI ONAL CONGRESS OF CREATI VE ENTREPRENEURSHI P WE ARE LOOKI NG FORWARD TO SEE YOU AGAI N 2008 I N MUNI CH!
I NTERNATI ONAL CONGRESS OF CREATI VE ENTREPRENEUSHI P KREATI VES UNTERNEHMERTUM RI SSWEG 33 01324 DRESDEN GERMANY PHONE: + 49 ( 0) 172 8 50 60 53 FAX: + 49 ( 0) 351 2 63 39 87 I NFO@KREATI VES- UNTERNEHMERTUM.DE WWW.KREATI VES- UNTERNEHMERTUM.DE