media kit 2008 Magazine Profile readership profile Why ADVERTISE? fast facts advertising rates
we provide the reader with all the information so they can choose what is best for them in their quest for better health
Better Health magazines covers all elements of health – from conventional medicine and the latest in medical and cosmetic procedures to alternative therapies and natural remedies. If a topic is related to health, we bring it to
profile
our readers. Better Health doesn’t discriminate against any of the health options. We provide the reader with all the information so they can choose what is best for them in their quest for better health. The content is aimed at the socially aware reader who wants to know all the facts, not just the gloss. From the single woman to the mother to the grandmother, all readers benefit from Better Health. Kris Abbey, Publishing Editor
magazine
The Readers are: • Grocery-buying females
Readership
• Majority are aged 25 to 55 years
20-30 years
21%
30-40 years
35%
40-50 years
31%
50-60 years
11%
Other
2%
• Predominantly well-educated • Concerned about the health of themselves and their families • Strive for ‘something better’
profile
• Over 52% have school-age children • 19% have pre-school age children • Over 80% work full-time or part-time • Time-poor and juggling family and work
• Conscientious consumers • Seek quality • Concerned about the health of the environment
• Tend to be socially proactive • 89% of readers are interested in alternative medicine
• 74% of readers take health supplements
readership
• 87% of readers would consider changing brands of skincare
* Independent research conducted by SEED 2007
majority of our readers are the primary grocery buyers for their household and interested in alternative medicine
Better Health magazines is presented in an easy-to-read format with up-to-the-minute information. Most articles are written by health care professionals, which gives Better Health its credible edge. Each issue covers: • Nutritional information • Medical breakthroughs • Exercise and fitness • Beauty information and advice • Alternative health and natural
profile
therapies • Children’s health • Food ideas and recipes • Chronic, acute, seasonal and topical diseases
• New product and medical information
• Mental health and relaxation • Celebrity profile • Human interest stories • Healthy travel and lifestyle
editorial
• Directly targets women interested in health and wellbeing • Covers the prevention of illness, as well as the treatment of symptoms, not just one or the other • Open-minded to all elements of health • Credible and trusted magazine with articles written by health care professionals • High level of interactivity • Beautifully presented magazines • Ability to offer editorial support • Continues to break new ground, such as introduction of healthy travel
why
advertise? healthfeature
headspace by Thomas Haemmerle
How’s life? Had any positive thoughts lately? You know, the kind that make you feel good! If you read HeadSpace in the last issue of Balance, (go on, take that issue out again, or if you missed it, try and get your hands on a copy), you’ll know that what you think, the things you keep in your mind, will determine how you feel - happy or sad, excited or flat, motivated or bored. That’s how simple it is: think upbeat thoughts and the rest will follow. Good things will come to you. What prevents you from doing this all the time? What comes between you and positive thinking? The things that happen in your life? Your partner was grumpy, your boss yelled at you, the mirror in the bathroom was more truthful than you wanted it to be? Come on, you wouldn’t let petty little things like these get you down and allow your thoughts to stray from the path of power, would you? Truth is, there is always stuff going on around us that seems to have been designed to make life harder, more complicated and more of a slog than it should be. All this stuff doesn’t make it easy to stay positive and upbeat. It’s as if we’re driving a bumper car. We know exactly which way we need to go to live a happy and fulfilled life, but there are all these other cars that keep bumping into us, and boy, do they make it a challenge to stay on course! Anything that happens around you (ie. the bumper cars) is received through your five senses. Your brain takes this information and converts it into a picture for you, adding sounds and feelings. Think about a time when you were extremely happy, a specific event, let’s say you just won the lottery. (Having won the lottery, naturally you’re reading this magazine lying in a hammock on your private tropical island). What’s the picture that comes up with this happy event? Are there any sounds? Any feelings anywhere in your body? You can play this process with any event in your life, real or imagined, good or bad, and you’ll always get that mix of picture, sound and feeling. Everyone gets different pictures, sounds and feelings, even about the same events, and everyone’s pictures, sounds and feelings have
16
different qualities, like a TV set whose volume, colour and brightness controls are set differently. Depending on how the controls are set on your TV, you can watch the same movie and experience something totally different. Add more colour and volume and you’ll get excited. Drain the colour, reduce the brightness and turn down the volume, and you’ll barely be able to stifle a yawn. Besides owning the biggest and most expensive plasma TV, imagine you also subscribe to all the cable channels on the planet. To focus on the channels that actually count, such as the sports channels, you have to get past all the noise, such as the re-runs of boring old soap operas. Your brain is taking care of this for you, filtering the number of channels you watch. This adds to your personalised experience. If you’re watching a game on ESPN and your friend is watching the same game on Fox, chances are you will see different versions of the same events. Seizing the remote control of your TV gives you the power to direct your experience so you can avoid the other bumper cars and stop them from throwing you off course. Next time something frustrates you, grab the remote and adjust the size and location of the picture you get in your mind, the volume and location of the sounds, and the size and location of the feeling in your body. While you’re at it, change the picture from colour to black and white, or the other way around. How do you feel now? Has the feeling of frustration changed? If not, keep adjusting the control. The quality of your experience, positive or negative, is affected by the way it is represented in your mind. If you change that representation, your experience changes too. Can you see how you can make anything in your life bigger this way? Every sad, upsetting or annoying incident can be made more unpleasant than it really is. Similarly, every happy, exciting or motivating experience can be turned into a more exceptional one. You really can make a mountain out of a molehill. You hold this power in the palm of your hand, or more specifically, in your head in the space right between your ears.
Another element that shapes your emotional state is how you hold your body. Ever tried to be sad or depressed while having a big grin on your face? Go on, think about something sad or annoying, then put your biggest smile on, hold your shoulders back and look up at the ceiling (or the palm fronds swaying in the soft ocean breeze, seeing as you’ve won the lottery). How sad do you feel now? You simply can’t feel very sad while smiling, can you? Well, isn’t that just too bad! Your experience of what happens in your life, together with your physiology, governs your emotional state. This determines what actions you take and what results you get in life. What you make of your life and what you achieve (aside from winning the lottery) is up to you. So grab that remote control firmly in your hands. And use it!
In last issue’s instalment of HeadSpace, you identified three areas of your life that you would like to improve. If you haven’t done this yet, you can do it now. Rate on a percentage scale of 0 to 100 how happy or satisfied you are with your life in each area identified on the Perfect Life Wheel. (The axle of the wheel represents 0% and the rim 100%, so draw ‘pizza slices’ to show your percentages). Step 1: Close your eyes and think about a negative experience, or a person who is challenging you. Step 2: See the picture. Is it in colour or black and white? Is it moving or still? What sounds or words do you hear? Where do you feel the emotions in your body? Step 3: Take the picture, make it smaller and darker, and move it far away from you into the upper right hand corner of the room. Make it so small that you can hardly see it. Reduce the volume of any sound. Make the feeling smaller and move it to your pinkie finger. Step 4: Now how do you feel? Hopefully much better. If not, keep playing with the controls: change size and location, add colour or turn it black and white, add movement or make it still. If you do it right, you should notice your body feeling much better. How easy was that? Step 5: Repeat this process for any situation you’re not confident about or for someone in your life who makes you feel uncomfortable. MAGIC!
Next issue Have you noticed how some of the baggage you carry around from the past prevents you from focusing on what you want? It acts like a parachute dragging you from behind, slowing you down. In the next instalment of HeadSpace, we’ll show you how to get rid of that parachute so you can really take off.
Do you want to know how to use the power of your mind to break through beliefs that are holding you back? We’ll show you how in the next instalment of HeadSpace.
Thomas Haemmerle is from A Perfect Mind, who specialise in personal and business coaching. For more information, visit their website at www.perfectmind.com.au.
17
fast facts
better health & Balance Combined Circulation Readership Better Health Cover Price Target Audience Distribution Editor Advertising Enquiries Vic Content *CAB Audit
22,979* 135,916 $5.95 Women 25-55 Newsagents, Borders & Supermarkets & sixwise.com in US Kris Abbey Adrian Buckly 0407 464 440 Health and Fitness, Food and Nutrition, Beauty & Lifestyle
Full colour
Casual
3x
6x
12x
$
$
$
$
Full Page
3,500
3,325
3,076
2,768
Double Page Spread
6,500
6,175
5,712
5,141
Half Page
2,000
1,900
1,758
1,582
Third Page
1,800
2,052
1,944
1,836
Quarter Page
1,500
1,425
1,318
1,186
Inside Front Cover DPS
8,000
7,600
7,030
6,327
Outside Back Cover
4,500
3,800
3,515
3,164
Inside Back Cover
4,500
4,275
3,954
3,559
Covers
Inserts Inserts/onserts/samples
Price on application
Loose inserts
Single Sheet $120 per 1,000
Four Page
Special Positions
To guarantee special positions such as a right-hand page
or front half of the magazine, an additional 10% applies.
rates
$150 per 1,000
NOTE: GST of 10% will be added to above rates when invoiced.
advertising
material specifications
• Digital files are preferred with same-size laser proof. • All files to be supplied in PDF format using Adobe Illustrator and In Design. • Include a bureau sheet with any special instructions and hard copy printout from the disk. • Ensure all fonts are included.
advertising
deadlines Issue
Editorial
Jul/Aug
12th May
Sep/Oct
14th Jul
Nov/Dec
8th Sep
Jan/Feb
10th Nov
Mar/Apr
12th Jan
Booking
On Sale
22nd May
26th May
26th Jun 2008
21st Jul
24th Jul
28th Aug 2008
20th Sep
23rd Sep
23rd Oct 2008
21st Nov
25th Nov
18th Dec 2008
19th Jan
23rd Jan
26th Feb 2009
Material
Cancellation Deadlines
TEHNICAL
30 days prior to booking deadline. If advertising is cancelled after this time, full fee applies.
specifications Trim (mm) Type (mm) Height x Width Height x Width Double Page Spread
297
x
420
273
x
394
Full Page
297
x
210
273
x
177
Half Page – Vertical
297
x
98
273
x
86
Half Page – Horizontal
148
x
210
128
x
177
Quarter Page
148
x
98
138
x
86
Third Page – Vertical
297
x
67
273
x
55
99
x
210
85
x
177
Third Page – Horizontal Bleed: add 5mm to the trim
Better Health and balance are independently published. We greatly appreciate your support.