The FedEx Junior Achievement International Trade Challenge is a business plan competition that require a set of marketing, advertising and entrepreneurial skills. The business plans created by the students for the ITC competition were designed primarily for export—giving the young entrepreneurs the challenge of analysing foreign market trends and conditions. With the plans presented and defended to a panel of judges by the students themselves, the ITC competition was certainly one challenging yet exciting feat for the aspiring entrepreneurs. Krisha Sia made it to the top 10 out of over 100 applicants from Metro Manila and nearby provinces for her product proposal, Pesto of the Orient.
Pesto of the Orient
Support Philippine Economy Popularize Local Ingredients
Combat Malnutrition
Promote a healthy lifestyle
Pesto of the Orient
What sets apart our product from the rest?
Original
Mild
Extra Hot
• Packaged in glass jars (180g per jar) • The label o o o o o o o
nutrition information total calorie content official website quick trivia about the ingredients recipes containing this product a certified trusted brand seal to assure safety and high quality of the product details about our partner foundation
Packaging Jar with Lid.............................................$0.17 Label......................................................$0.02 Raw Ingredients Malunggay.............................................$0.03 Pili Oil....................................................$0.50 Pili Nuts.................................................$0.81 Garlic....................................................$0.03 Carabao White Cheese........................$0.40 Chili Peppers........................................$0.02 Total Cost of Product: $1.98
Total cost of product
$1.98
Mark-up Value
$6.01
Selling Price
7.99
Competitors
One minute preparation
More benefits
Affordable
You of get tothe Orient? Why choose Pesto help out!
California, United States of America
Why specifically in California? • High growth rate
• City with one of the largest Filipino Communities
• High rate of obesity
• Fast paced and busy lifestyle
• High demand for diet and healthy products
Product Distribution Strategy Manufacturer
Restaurants
Groceries
Health Establishments
Newspapers Print Biggest Loser
Media
Television
Hollywood weight-loss program Master Chef
Website
Sales Promotion Strategy
Coupons
Product Sampling
Package Deals
Advocacy
U.S.A.
Philippines
OBESITY
MALNUTRITION
May climb to 42% by 2030
3 of every 10 children
Philippine Children's Foundation Collaboration with Philippine Missionaries and Churches
Bible Inspired
PCF
Voluntary
Funds are documented
A.K. Company Income Statement As of July 2012 Sales‌................................................................$95,800 Less: Cost of Goods Sold.....................................$23,760 Gross Profit‌.......................................................$72,040 Less: Operating Expenses.................................$ 21,871.20 Salary of Employees: $6847.20 Website: $24 Utilities: $9,000 Marketing Fund: $6,000 Total Operating Expenses: $21,871.20
Less: Donation to fight against malnutrition.........$10,000.00 Net Income........................................................$40,169.00