DE 1135 CONCEPT GENERATION - KRISHENI NANAYAKKARA

Apart from the sea being a stress reliever, it can also be a daunting place ; a flow of rushing waves, an overwhelming anxiety.

Understanding the importance of retaining a calm mind, the allay ethos counteracts the lingering distress provoked by such an atmosphere. A new lifestyle is envisioned, creating a harmonious balance between the feeling of anxiety and a calmer mindset.

allay

provides a delicate s/s collection with an urban twist, designed with the sea-anxious thoughts in mind.soothingly tactile garments aim to evoke a sense of calm and relaxation within the wearer providing a quiet haven admist the gloomy thoughts about the sea. subdued pastel colours help ease the mind while loose silhouettes provide the basis for this gentle but reassuringly functional concept, letting humanity breathe and focus on new, quieter lifestyles

colour board

fabric board

fabric manipulation

research

branding