constricted / astringe / choke / clench / compress / concentrate / condense / confine / contract / cramp / curb / draw together / limit / narrow / pinch / restrain / shrink / squeeze strangle / tense / boundries / reduce / think / scale down shrivel / not allowed
The Constricted Typeface design derived from the literal and emotional context of the word. Constricted was developed wth the idea of compression
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vu Ww Xx Zz 0 1 2 3 4 5 6 7 8 9 ! ? [ ] & @ ,. ;
CAUTION A typeface created by Krista Perkins
DO NOT ENTER
Typeface
A�Okay New Angie’s
Constricted
Aldo the ap
Rexlia
Starting with hand sketches and drawings on graph paper then moving to illustrator and finally into Fontlab. I slowly evolved characters forcing them to be taller, tighter and condensed into a more vertical space.
CON STRI CTED
Font
Type
Size
Tools
VERGE MAGAZINE Verge Magazine, a collaborative project designed with 3 other students, targets ages 22–26, people approaching college graduation and recent graduates that are looking for resources to expand their personal and professional lives. Verge delivers an urban sophistication to young creatively inclined individuals who are looking to break into the professional world with information on cultural events, music and fashion. Concurrently, Verge provides professional advice, professional practice, budgeting on an introductory salary and more.
STYLE GUIDE: DEPARTMENT >>
THROWBACKS
THROWBACKS
A FEW REASONS WHY FASHION IS STILL RELEVANT Fashion shows your thinking is modern and flexible (e.g. willing to accept and process new ideas).
Some Summer Must haves
DEPARTMENT FLAG TITLE
univers 20pt 65 bold oblique
DEPARTMENT FLAG SUBTITLE
univers 14pt 65 bold oblique
Fashion has escapist qualities to help you deal with the pressures of the world (For example: your
SHOES/HATS/SUNGLASSES
country may be at war, but you’ve
1
3
SHADY BUSINESS Round: Make sure the top of the frames hits or
12
“escaped” by dressing in the season’s fluffy ruffles that make you look like you don’t have a care in the
covers your eye brows
Cat eye: Tone down the dramatic shape by picking
2
a neutral color like black or white.
world.) Everything you put on sends
DEPARTMENT TITLE
a message. Even if you say you don’t
Square: Pick a pair with this frames—key to
6
getting that vintage feel
care about fashion and don’t dress to make a statement, you are making
4
FRESH KICKS
univers 36pt mixed weights leaded 35pt
a statement (that you don’t care
Head-turning heals and high tops like these are
DEPARTMENT DESCRIPTION
about fashion).
the reason foot fetishes exist. Opt for seductive
univers 12pt 65 bold oblique
WHY FASHION IS STILL RELEVANT
Some Summer Must haves SHOES/HATS/SUNGLASSES
features such as multiple straps, snakeskin, and wicked back and detail designs.
SLICK LIDS
5
9
DEPARTMENT BODY
7
Snap backs are back again. The retro vintage look of lids creates a trendy casual look that is in today.
8
Try pairing vibrant lids with retro shades and high
univers 9pt 55 roman leaded 15pt
Fashion has escapist qualities to help you deal with the pressures of the world.
top sneakers to create a ultimate fresh look.
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62 VERGE • June 2011
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1. Sneakers $45 Dillards, 2. Sunglasses $10 Macy’s 3. Hat $20 Macy’s, 4. Sunglasses $15 Urban Outfitters 5. Hat $20 TJ Maxx, 6. High-Tops $65 Journey’s 7. Hat $20 Journey’s, 8. Sunglasses $15 Marshall’s 9. Hat $30 Sears, 10. Sunglasses $35 New York & Co. 11. Converse $40 Journey’s, 12. Heels $55 DSW
June 2011 • VERGE 63
DEPARTMENT SUBHEAD
univers 11pt 65 bold oblique
SHADY BUSINESS
DEPARTMENT NUMBERS
univers 12pt 85 Extra Black Oblique
3
1416 Marilee Dr
Parking Lot
A&D Building
w
“Embossed and debossed type tends to be descriptive, and simple”
The legibility of debossed type is questionable. Many times when glimpsing at the type, it is hard
Usually containing three or few words. The type I
to read; especially if it’s on a very light color. One
found many interesting things around my subdivi-
things about debossed type is the outline of the
sion Debossed type seems to give the impression
type tends be lighter, than the impressed letterform.
of a stamp. This type seems to live in the environment that it exists in. I like how you can run one finger over the letters; one finger at a time forming an entire word when you are through.
Tim, who is my neighbor, friend, and designer the architectural structure of the pipelines in my subdivision.
PUBLIC TYPOGRAPHY The book The Rise and Fall of Public Typography is based on the concept of embossed and debossed typography. Throughout my journey of designing the book I captured pictures of places I passed on my everyday travels – my subdivision, the parking lot, and around the Art and Design building. Starting with images, then moving to mood boards, and finally writing a narrative, the book transformed into my autobiography.
As my dog leads me back to our house, I take one last look around, sniff in the fresh air and walk in the garage. The click of the leash, the push of the garage door button, and the slam of the door, ends our journey at 1416 Marilee Dr.
When talking to twin sisters Brittany and Alyssa Potter, They were intrigued to know that these photos were taken in our back yard. The beauty of embossing and debossing is right under your nose everywhere.
Five days a week, 7 months out of the year, I walk to the Art and Design building.
TYPE THAT in
exists
WHY is
our
environment
it all
san serif
I step on the break, put my car in park, pull the emergency break, and take
Thinking about all the places I’ve been to discover embossed and debossed,
the keys out of the ignition. I step out of the
typography. My subdivision,
car gathering my things, and close the door,
the parking lot, and around
and being my walk on a windy, rainy day.
the art and design building. One question I have is, why is all embossed and debossed type san serif?
Is it because this type tends to be descriptive and small? Or is it because it can be used for detail and ornamentation? One conclusion we can make from san
I continue my walk staring at the water hitting the pavement.
serif typefaces, is that it is clear and concise.
As I walk over a manhole, I notice between
Characteristics that make a san serif successful
the cracks of two cars a sewer. The sewer and the manhole and a few things in common.
classic
First, they both have embossed type, and
recognizable
second they both have dirty rainy water run-
bold
ning down their paths.
stands out without decoration shows importance As I run my black and white plaid rain
modern
boot over the embossed type, I notice
present
the sheen the water adds to the type.
simplified direct and straight forward catches your eye easy
The things that I noticed during this project made me look at things in a different way.
DEBOSSED AND EMBOSSED types exist in our environment, but in a three dimensional way. Embossed type comes off more legible. When looking at the various type on water applianc-
Now I can finally say “ I have an eye for type. When starting this as-
es, one can see the outline of the text is darker the
signment, I had no clue what I was going to photograph, but now
letterform its self. One aspect that could be problematic for embossed type, is when people walk over these various letters forms; such as manholes, they tend to ware down over a period of time.
I end this journey of my walk with the shiny reflection of me in double doors of the art and design building. I look up into the sky through my
The crisp, clean, uncluttered lines of sans serif fonts are the favorites of many designers.
knowing made it an interesting journey. Finally noticing the items that I pass everyday, would become very useful to me. Now on my everyday walk to class, or to the parking lot, or eve the walk from 1416 marilee to the front door, I notice the items that I never use to notice before. One never knows what will become useful to you.
clear umbrella, clicking the silvers clasps. My left plaid boot, and my right slightly wet hand reaches for the handle on the door. I continue my journey into the doors of the various shops, studios and classrooms which most people just call it the A & D
WHY is
it all
san serif
Thinking about all the places I’ve been to discover embossed and debossed, typography. My subdivision, the parking lot, and around the art and design building. One question I have is, why is all embossed and debossed type san serif?
Embossing process of producing upon various materials designs or patterns in relief by mechanical means. The material is pressed between a pair of dies especially adapted to its hardness and the depth of the design needed.
ANIMAL STUDIES The hippopotamus is recognizable by its barrel-shaped torso, enormous mouth and teeth, nearly hairless body, stubby legs and tremendous size. The hippopotamus was the perfect candidate for this mark making experience. The final six hippos were achieved with a variety of techniques; spray paint, rubbings, vector shapes, and hand drawn sketches.
Spray Paint
Kitchen Mat Rubbings
Loose Doodle
Only Right Angles
Simple Geometric Shapes
Contour Drawing
KU SWIM Club
KU swim club is a co-ed, student run, competitive swim team that welcomes all levels and abilities of swimmers
KU Swim Club
TUESDAY AND THURSDAY NIGHTS 7:00 – 8:30 p.m. Robinson Center
Robinson Center 7:00 - 8:30
Look us up on Facebook! Swimming Club of KU
for your Life
PAVE THE Way
LEAD HOLOCAUST Literature
Saturday, Sept. 17, 2011 • 7:30 a.m. • Busch Stadium Race starts and finishes at Busch Stadium with a victory lap around the field. Race shirts provided to first 500 registrants, and specialty baseball awards to top finishers. Visit alz.org/stl for course and packet pickup details. Timing by Missouri Running Company.
REGISTER TODAY! alz.org/stl Entry fee: $25 until Sept. 12, $35 after
HAITI UN
DER CON
NDER
IU HAIT Donate to www.unicef.org
ION
CO
UCT NSTR
N
TRUCTIO
ER CONS
D HAITI UN RUCTION
ST
DER CON
WAY
ALZHEIMER’S ASSOCIATION 5K RUN
Because roads are BROKEN, kids cant get to school.
ITI UN ION HA STRUCT
THE
Night Auschwitz and After Eyewitness Auschwitz
Elie Wiesel Charlotte Delbo Filip Muller
The Men with The Pink Triangle All But My Life A Brush of Death Shared Sorrows
Heinz Heger Gerda Weismann Klein Morris Wyzogrod
From the Ashes of Sobibor Memoirs of a Warsaw Ghetto Fighter I Never Saw Another Butterfly
Thomas Toivi Blatt Simha Rotem (Kazik
M.J. McLendon ENGL 203 3024 Wescoe
PRESENTED BY:
800.272.3900 | alz.org/stl
MEDIA PARTNER:
TYPOGRAPHIC WORKBOOK The typographic workbook demonstrates the key rules of typography. These rules included: xheight, hyphenation, line breaks, alignment, justification, combining typefaces, quotes, apostrophes, dashes, bullets and numerals.
BIKING TO WORK Re-design of Biking To Work an illustrated book written by Rory Mcmullan. The original design of Biking To Work book was very unorganized therefore leading itself to interesting design possibilities. The redesign book included a new cover, title page, table of contents, eight typical spreads including one chapter opening, A special feature was also added – a trifold pullout information graphic about what bike might fit the rider best.
F.O.G Booklet F.O.G Booklet, was a collaborative project designed with 4 other students around the idea of disguises. The objective was to become acquainted with the elements of typography and page layout in both the digital and letterpress mediums.
Krista Perkins www.kristaperkins.com