POP/LIFE PRESENTATION OCTOBER 2016
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WE BELIEVE IN BREAKTHROUGH TALENT. WE DEMAND DIVERSE VOICES BE HEARD.
OVERVIEW
WE BELIEVE LIVE EVENTS MOVE.
Pop/Life is the home of pop culture today – the voices that set culture ablaze – fierce, adventurous, curious, diverse, and socially and politically aware. Our goal is to be the leading hub of the young, emergent, mobile, always connected, “A-list” entertainment community – with an upbeat, inclusive sensibility that engages all young Americans. While rooted in mobile–with an unmatched live programming approach–Pop/Life will also quickly become a “must have” brand across OTT, SVOD, Film and Television, Fashion, and Extreme Sports.
POP/ LIFE PRESENTATION
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UNPARALLELED REACH
THE POP/LIFE The Pop/Life talent universe launches with a reach of:
125M 55M
The biggest stars, breakthrough and emerging talent, with the ability to continually find and launch new artists across multiple genres.
23M
Facebook Impressions
Instagram Impressions
YouTube Impressions
(millions)
(millions)
(millions)
King Bach
Cassey Ho
Tyler the Creator
Ariana Grande
Amber Rose
Jaden Smith
Zach Efron
Demi Lovato
BeyoncĂŠ
Rob Dyrdek
Willow Smith
Joe Jonas
Taylor Lautner
ChloĂŤ Grace Moretz
Victoria Justice
Kristen Stewart
Childish Gambino
Vanessa Hudgens
Emilia Clark
Emma Watson
Miley Cyrus
Selena Gomez
Justin Beiber
Zendaya
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THE PLATFORM
THE “PLATFORM OF PLATFORMS”
The 36-month vision is building an extensible “Platform of Platforms” supporting first and third party entertainment vertical brands.
One platform to connect and launch the best in what’s driving popular culture.
2017
2018
2019
2017
2018
2019
Exclusive to mobile and set-top
Four Vertical Networks with deep category expertise:
Operate and/or produce 3rd party verticals
The Daily Spot
Music
Pop Culture
Barker Show on Audience Network
- Fashion
1st party daily OTT + linear syndicated programming
Weekly Cable Block
Sports
Film
Fashion
Lifestyle
Family
Weekly live programming in 50M cable homes
- Music - Pop Culture
1st or 3rd party feature films
- Lifestyle
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2017 CONTENT PLAN The comprehensive programming plan for 2017 includes two exclusive daily programs, a barker program, and an original series with a major distributor.
PROGRAMMING & CONTENT
POP/ LIFE PRESENTATION
The Daily Show
Q1
Q2
Q3
Q4
The Daily Spot
3x per week Barker Show on The Audience Network
Second daily show: Fashion Spot
Original series on broadcast, cable, or Netflix, Hulu, Amazon
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2017 CONTENT PLAN – THE DAILY SPOT The flagship production launching in 2017 is The Daily Spot. Produced in Los Angeles, The Daily Spot is a daily, live, 11-minute look at breakthrough entertainment. Live music, live comedy, and live guests will surprise and delight every day.
THE DAILY SPOT – SAMPLE PROGRAMMING Movie
Chloë Grace Moretz Talks About Her New Movie
News
World & Entertainment News
Games
Take Our Quiz: Hip-Hop Edition
Fashion
Michelle Phan: The Beauty Guru Shares Her Secrets
Sports
The Dallas Cowboys: Inside Their New Training Facility
Art
Banksy: Find Out Who He Really Is
Music
Spotlight Performance & Interview: Chance The Rapper
Comedy
Skits: By Cedric the Entertainer
POP/ LIFE PRESENTATION
Beginning Q2 2017, Pop/Life will expand the programming footprint into a 3x per week Barker Show promoting the best of The Audience Network. Q3 launches Fashion Spot, live from fashion shows, the latest Instagram trendsetters, and the hottest looks around the globe.
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2017 PROGRAMMING SCHEDULE Every hour on the hour we will show our latest ‘update.’ At the end of each show we will run The Daily Spot, or an extended version of each episode of the spot.
MONDAY-FRIDAY
SATURDAY-SUNDAY
Sci-Fi Television Series 1:00 PM (Grand Star/ Charlie Jade) 2:00 PM
Live Festival or Concert
3:00 PM 4:00 PM Stand-up Comedy 5:00 PM Animation Series Reality Show or Original 6:00 PM Series
Live Festival or Concert
7:00 PM Live Concert, Music 8:00 PM Spotlight
POP/ LIFE PRESENTATION
Movie
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2017-2019 CONTENT PLAN Beyond 2017, Pop/Life will expand into a full 360 programming and distribution entity across digital, film television, live events, fashion, and branding.
POP/ LIFE PRESENTATION
2017
2018
2019
The Daily Spot
The Daily Spot
The Daily Spot
Live concert, fashion, and comedy programming
Companion daily program
Companion daily program
Live concert, fashion, and comedy programming
Live concert, fashion, and comedy programming
1-2 linear television series
3-5 linear television series
1 feature film production
2-3 feature film production
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DIGITAL NATIVES Through our original programming and nightly lineup of live events, the heart of Pop/Life will be the The Daily Spot…
Digital Activation
THE BUSINESS STUFF
Mobile & OTT
Watch On-Air
Social Share
Ticketing
Live Concert
…Catch the last 10 appearances of that awesome singer on Watchable. Clip and share with your friends; ....then meet up later that night at the club... Ticketing and digital signage let you add your favorite Pop/Life shows to your Netflix queue and/or AT&T cloud in real time.
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MOBILE PROGRAMMING
OUR AFFILIATES
Mobile and set-to box apps will launch shortly after premiere of The Daily Spot. Features will include:
Our affiliates include prolific producers, distributors, and talent management across television, film, fashion, music, and new media. The affiliate group includes:
• Notifications of upcoming programming • Digital ticketing for live events • Clip and share video to social networks
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• • • •
Worldwide film and television distribution with Sony Pictures Entertainment Cable distribution in 50M US homes Music distribution Live venues and concerts
WEATHERVANE FILMS
PROMONTORY FILMS
AIR MEDIA
PARK CITY
SOUTHPAW MUSIC
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CONTACT Thank you for your consideration of this proposal. We look forward to working with you to bring Pop/Life to fruition. If you have additional questions, please do not hesitate to reach out to a member of our team. The Crossley Group 310.292.1160 craig@thecrossleygroup.com