POP/LIFE PRESENTATION OCTOBER 2016
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WE BELIEVE BREAKTHROUGH TALENT MOVES. WE DEMAND DIVERSE VOICES IN FRONT OF AND BEHIND THE CAMERA. WE BELIEVE IN LIVE EVENTS.
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OVERVIEW Pop/Life is the home of pop culture today – the voices that set culture ablaze, fierce, adventurous, curious, diverse, and socially and politically aware. Our goal is to be the leading hub of the young, emergent, mobile, always connected, “A-list” entertainment community – with an upbeat, inclusive sensibility that engages all young Americans. While rooted in mobile- with an unmatched live programming approach – Pop/Life will also quickly become a “must have” brand across OTT, SVOD, Film and Television, Fashion, and Extreme Sports.
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THE POP LIFE
The Pop/Life talent universe launches with a reach of:
125 M
Facebook Impressions
23 M
YouTube Impressions
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55 M
Instagram Impressions
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UNPARALLED REACH The biggest stars, breakthrough and emerging talent, with the ability to continually find and launch new artists across multiple genres.
OF THE POP/LIFE PLATFORM POP/ LIFE PRESENTATION
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THE PLATFORM The 36-month vision is building an extensible “Platform of Platforms” supporting first and third party entertainment vertical brands.
2017
2018
• Exclusive to mobile
• Four Vertical network
and set-top • Barker show on Audience Network
2019 • Operate and or
with deep category
produce 3rd party
expertise
verticals
• Fashion
• Music
+ linear syndicated
programming in 50M
• Pop Culture
programming 1st or
cable homes
• Sports Lifestyle
3rd party feature films
• Weekly live
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• 1st party daily OTT
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THE PLATFORM OF PLATFORMS One platform to connect and launch the best in what’s driving popular culture.
2017 The Daily Spot Weekly Cable Block Fashion
2018
2019
Music
Pop Culture
Sports Lifestyle
Film
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Family
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PROGRAMMING & CONTENT
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2017 CONTENT PLAN The comprehensive programming plan for 2017 includes two exclusive daily programs, a barker program, and an original series with a major distributor.
Q1 The Daily Spot
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Q2 3x per week Barker Show on The Audience Network
Q3 Second daily show: Fashion Spot
Q4 Original series on broadcast, cable, or Netflix, Hulu, Amazon
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2017 CONTENT PLAN – THE DAILY SPOT The flagship production launching in 2017 is The Daily Spot. Produced in Los Angeles, The Daily Spot is a daily, live, 11-minute look at breakthrough entertainment. Live music, live comedy, and live guests will surprise and delight every day.
THE DAILY SPOT – SAMPLE PROGRAMMING Movies
Chloe Grace Moretz Talks about her new movie
News
World & Entertainment News
Games
Take Our Quiz Hip Hop Edition
Fashion
Michelle Doe: The Beauty Guru shares her secrets
Sports
The Dallas Cowboys: Inside their new training facility
Art
Banksy: Find out who he is really is
Music
Spotlight Performance & Interview: Chance the Rapper
Comedy
Skits: By Cedric the Entertainer
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Beginning Q2 2017, Pop/Life will expand the programming footprint into a 3x per week Barker Show promoting the best of The Audience Network. Q3 launches Fashion Spot, live from fashion shows, the latest Instagram trendsetters, and the hottest looks around the globe.
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2017 PROGRAMMING SCHEDULE Every hour on the hour we will show our latest ‘update.’ At the end of each show we will run The Daily Spot, or an extended version of each episode of the spot.
Monday – Friday
Saturday and Sunday
1:00 PM
Sci-Fi Television Series (Grand Star /Charlie Jade)
2:00 PM
Live Festival or Concert
3:00 PM 4:00 PM
Stand Up Comedy
5:00 PM
Animation Series
6:00 PM
Reality Show or Original Series
Live Festival or Concert
7:00 PM 8:00 PM
Live Concert, Music Spotlight
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Movie
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2017-2019 CONTENT PLAN
Beyond 2017, Pop/Life will expand into a full 360 programming and distribution entity across digital, film television, live events, fashion, and branding.
2017
• The Daily Spot • Live concert, fashion, and comedy proramming
2018
• • • • •
The Daily Spot Companion daily program Live concert, fashion, and comedy programmming 1-2 linear television series 1 feature film production
2019
• • • • •
The Daily Spot Companion daily program Live concert, fashion, and comedy programmming 3-5 linear television series 2-3 feature film production
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THE BUISINESS STUFF
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DIGITAL NATIVES
Through our original programming and nightly lineup of live events, the heart of Pop/Life will be the The Daily Spot…
Digital Activation
Mobile & OTT
Social Share
Watch On-Air
Ticketing
Live Concert
…then catch the last 10 appearances of that awesome singer on Watchable. Clip and share with your friends; then meet up later that night at the club, ticketing and digital signage let you add your favorite Pop/Life shows to your Netflix queue and/or Xfinity cloud in real time.
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MOBILE PROGRAMMING Mobile and set-to box apps will launch shortly after premiere of The Daily Spot. Features will include:
• Notifications of upcoming programming • Digital ticketing for live events • Clip and share’ video to social networks
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OUR AFFILIATES
Our affiliates include prolific producers, distributors, and talent management across television, film, fashion, music, and new media. The affiliate group includes: • • • •
Worldwide film and television distribution with Sony Pictures Entertainment Cable distribution in 50M US homes Music distribution Live venues and concerts
DARK RABBIT PRODUCTIONS
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PARK CITY
SOUTHPAW WEATHERVANE MUSIC FILMS
PROMONTORY FILMS
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