EL ECTRONIC PRES S KIT los angeles, california 2016
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PARTNERSHIP DECK
10.1.16 — PERSHING SQUARE, DOWNTOWN LOS ANGELES @slutwalk_la
Amber Rose Slut Walk
@slutwalk_la
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AMBER ROSE LAUNCHES 2ND ANNUAL “AMBER ROSE SLUTWALK FESTIVAL 2016” HOSTED BY PEREZ HILTON, FRENCHIE DAVIS AND JOANNE THE SCAMMER Mother, philanthropist, feminist, talk show host, actor, published author and entrepreneur, Amber Rose has launched her 2nd Annual ‘Amber Rose SlutWalk Festival’ (www.amberroseslutwalk.com) to be held at Pershing Square, DTLA on October 1, 2016, hosted by Perez Hilton, Frenchie Davis and Joanne the Scammer, and sponsored by the Amber Rose Show, Flirt Cosmetics, Fashion Nova, AIDS Healthcare Foundation, Beats by Dr. Dre, MeUndies, Real 92.3, amongst several other generous contributors. This season’s Dancing with the Stars contestant, host of Loveline and face of Flirt Cosmetics, will be joined by A-lister celebrity friends, a star-studded live music lineup, celebrity DJs, and high-profile brands in order to bring maximum awareness to this year’s Amber Rose SlutWalk and The Amber Rose Foundation, a non-profit organization created by Amber to support her core mission of women empowerment and fighting against other social injustice issues. The event page details the complete list of artists who are scheduled to perform at this year’s festival. The early bird ticket price to the event was originally set for $17, but now, with the unprecedented generosity of Flirt Cosmetics, the 2016 Amber Rose SlutWalk Festival event is free to all attendees. “As you can see in the news every day, issues of social injustice like gender inequality, victim blaming, slut shaming and sick sexual abuse in homes, schools and corporation is a global epidemic that needs to be addressed. Last year, thousands came out to support people facing these problems every day. They joined me in saying loud and clear, this can no longer be tolerated,” says Amber Rose. In 2015, the inaugural Amber Rose SlutWalk Festival was supported by a long list of influential celebrities from Nicki Minaj, Ne-Yo, Matt McGorry to Nick Cannon and Perez Hilton. The movement became a top news story internationally, garnered over 60 million impressions and over 15,000 pre-registrants. This year’s SlutWalk Festival will expand to include impactful sign making, special guest speakers, free breast cancer screening, a share your story and a no judgment zone booth, voter registration, HIV testing, food trucks, a fashion show and education opportunities. The success of last years’ grassroots art competition has led to the installation of a full art gallery after receiving more than 600 submissions from all over the country. The Amber Rose Foundation partners participating in this year’s SlutWalk include AIDS Healthcare Foundation, Worthy Women, Hip Hop Caucus’ Respect My Vote! campaign (www.respectmyvote.com), Take Back the Night and Los Angeles Family Therapy.
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2016 Highlights OCTOBER 1ST — PERSHING SQUARE, DOWNTOWN LOS ANGELES
10:30 - SIGN MAKING
Got something to say? #AMBERROSESLUTWALK
11:00 - PEP RALLY + ENTERTAINMENT
TO GET OUR ATTENTION. @ S L U T WA L K _ L A
11:30 - START OF WALK 12:00 - REGISTRATION/GATES OPEN 1:15-2:45 - PINK CARPET
/A M B E R R O S E S L U T WA L K
@ S L U T WA L K _ L A
W W W. A M B E R R O S E S L U T WA L K . C O M
3:00 - FLOOD THE FEED 5:00 - EVENT OVER/BYE FELICIA!
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2016 sponsors
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TA K E T H E P O W E R AWAY F R O M T H E S E L A B E L S
SLUT
MISSION
A word that exploded into a new but disturbing context after a Toronto police officer told a crowd of college women that if they wanted to avoid sexual assault, they shouldn’t dress like sluts. Infuriated women across the country, outraged by this comment, united to take a stand. Dressed in thigh highs, halter-tops, sexy pants and bustiers, they gathered in more than 70 cities to make a statement about sexual injustice. Propelled by the mission of sexual injustice, victim blaming and gender equality (or women empowerment), the Amber Rose SlutWalk began...
To deliver a flawlessly executed event geared toward raising awareness about sexual injustice and gender inequality. The Amber Rose SlutWalk aims to impact and uplift while shifting the paradigm of rape culture. The event provides a safe, all-inclusive space to entertain, educate and empower.
WOMEN HAS SURVIVED RAPE OR AN ATTEMPTED RAPE IN THEIR LIFETIME.
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well behaved women rarely make history
PERSHING SQUARE los angeles, california
OCT 3RD 10AM - 5PM
lineup FRENCHIE DAVIS NICO AND VINZ MARSHA AMBROSIUS DJ DUFFEY
Join the MOVEMENT. Make a STATEMENT.
about amber rose
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The proud face of neo-feminism
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2015 Highlights PERSHING SQUARE, DOWNTOWN LOS ANGELES
THE VMA OUTFITS
THE PRESS JUNKET
THE VIRAL VIDEO
The Media In 2015, Amber Rose’s SlutWalk was trending on social media for several days and garnered the attention of top media outlets like CNN and TIME Magazine, check out links to the top articles below. Additionally, we partnered with FilmOn, a live stream service provider that globally streamed the event.
THE WALK
THE SPEECH
The numbers >15,000 REGISTRANTS >500,000 UNIQUE VISITORS
TO OUR WEBSITE, WWW.AMBERROSESLUTWALK.COM
>60M MEDIA IMPRESSIONS $96K DONATED
INCLUDING OUR CROWDFUNDING CAMPAIGN, SPONSORSHIP + CASH DONATIONS
>7 DAYS TRENDING ON SOCIAL MEDIA CELEBRITY SUPPORT
FROM NICKI MINAJ, NE-YO, MATT MCGORRY + NICK CANNON + MORE
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not your
normal slutWalk
Even though this is a SlutWalk, don’t let the word “walk” mislead you, the Amber Rose SlutWalk is more of an awareness day festival filled with all types of cool activities, contests and giveaways, vendors, speakers, panelists, performances, live DJs, sign making, educational booths, photo booths, free breast cancer exams, HIV testing and much more. Thousands of people across gender, sex, race, age, class, education and profession will gather for an unforgettable experience. Pershing Square will be transformed into a world platform for a mission that needs a large stage. There is no recipe of what someone involved in the Amber Rose SlutWalk needs to look like. You DO NOT need to come from an activist background or know anything about these issues. The only requirement is to be inspired by your own passion to do something about the issues that plague our generation. Our mission is serious but this day of dressing up, strutting your stuff and standing up for gender equality is filled with fun, laughter and community in support of a tremendous cause. It is about selfexpression, unity, shedding stereotypes and supporting one another.
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contact us and join the movement “The idea that there is some aesthetic that attracts sexual assault or even keeps you safe from sexual assault is inaccurate, ineffective and even dangerous.”
TOGETHER, WE CAN DO IT
AMBERROSESLUTWALK.COM
FACEBOOK: AMBER ROSE SLUT WALK
INSTAGRAM: @SLUTWALK_LA
The Sax Agency | 1055 W 7th St, 33rd Floor PH | Los Angeles, CA 90017 | 213.232.1682 Ext. 230 | slutwalk@thesaxagency.com FOR EVENT PRESS INQUIRES – Liz Rodriguez – liz@emrmedia.com – 310 435 3634
TWITTER: @SLUTWALK_LA