Fashion Week Business Case and Marketing Strategy Written By: Anthony Martinez, Tony Long and Lorna Susnjar
About FashionBar FashionBar Chicago is a premier fashion consulting, strategy and runway promotions company executing successful campaigns for local designers, boutique owners and retailers. We seek to develop a platform for fashion industry businesses in Chicago in order to elevate and expand their market share by bringing their brand into the national consciousness.
Why Fashion Week in Chicago?
Capitalize on fashion inspired exhibitions & visitor spending
Economically enhance metropolitan area of Chicago
Generate revenue for Chicago
Diverse employment opportunities
Attract national & international media & buyers
The Fashion Market
The fashion industry contributes $1.2 trillion globally
$2 billion in tax revenue . each
$11 billion in paid wages annually
$250 Billion spent annually on fashion in the U.S
$1.9 million Employed in U.S. fashion industry
Employment & Wages
Fashion Week Impact Fashion Week generates $887 million for NYC
$547 million generated from visitor spending alone.
Increased revenue for hotels, restaurants, stores & City
Opportunity for Chicago
Marketing Plan
Promote Fashion Week via social media ●●● Target national and international media and buyers ●●● Utilize brand ambassadors to influence and attract ●●● Create buzz and interest ●●● Provide promotional discounts services to clients ●●● Build customer and brand loyalty for our clients ●●● Organizing a creative and artistic showcase ●●● Bring value to the city of Chicago ●●●
Social Media Tactics
Results
• Utilize Facebook, Twitter, Linked-In, YouTube, blogs & Instagram • Promote FashionBar, events, and our clients • Build a community, and enhance buying power • Increase exposure and brand awareness
• • • • •
Improved sales Reduced marketing expenses Improved search rankings Generated leads Marketplace insight.
Influencer Strategy • Utilize popular bloggers and celebrities with industry Credibility & expertise • Influencer marketing one of the most powerful social media platforms today. • Peer recommendations play imperative role in purchasing decisions. • Three different aspects measure influence: Audience reach, brand affinity, and strength of relationship with followers.
Partnered Events Host partnered events with local businesses
Daytime events for travelers to feel engaged
Generate publicity & buzz prior to Fashion Week
Platform for designers & workers to network & communicate
Opportunity for participants to maximize opportunities & experiences