Kristen Routh Silberman Sotheby's Listing Presentation

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ARTFULLY UNITING EXTRAORDINARY HOMES WITH

extraordinary lives

OUR BRAND IS KNOWN THROUGHOUT THE WORLD

FOR REPRESENTING HOMES THAT EMBODY THE RICH TAPESTRY OF VARIED LIFESTYLES, DISTINCT SETTINGS AND DIVERSE LOCALES. WHERE THE UTMOST QUALITY IS CONSIDERED INTRINSIC.

Where the essence of the extraordinary is defined.


BRAND

heritage

A REVERED TRADITION OF MARKETING THE WORLD’S MOST TREASURED POSSESSIONS


SOTHEBY’S

collaboration AN EXTRAORDINARY COLLABORATION


SOTHEBY’S

collaboration AN EXTRAORDINARY COLLABORATION

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PRESENCE

worldwide A TRULY GLOBAL BRAND WITH MORE THAN 12,000 SALES ASSOCIATES, OVER 590 OFFICES, AND APPROXIMATELY 44 COUNTRIES/TERRITORIES


DISTINGUISHED

connections DEVOTED TO CONNECTING BUYERS & SELLERS GLOBALLY

dedicated liaisons...


SKILLFULL

marketing DISTINCTIVE MARKETING, CUSTOM-TAILORED FOR EACH UNIQUE CLIENT


MEDIA PARTNERSHIPS

powerful

YOUTUBE IPAD • IPHONE APP • NEWYORTIMES.COM/SOTHEBYSREALTY • GREAT HOMES AND DESTINATIONS • TMAGAZINE • KEY MAGAZINE • WSJ.COM • JP.WSJ.COM • CNWSJ.COM • WSJ.COM/SOTHEBYSREALTY • BBC.COM • THE TELEGRAPH • FT.COM • FTCHINESE.COM •


MEDIA PARTNERSHIPS

powerful

506 million impressions

YOUTUBE IPAD • IPHONE APP • NEWYORTIMES.COM/SOTHEBYSREALTY • GREAT HOMES AND DESTINATIONS • TMAGAZINE • KEY MAGAZINE • WSJ.COM • JP.WSJ.COM • CNWSJ.COM • WSJ.COM/SOTHEBYSREALTY • BBC.COM • THE TELEGRAPH • FT.COM • FTCHINESE.COM •


MEDIA PARTNERSHIPS

powerful

THE WALL STREET JOURNAL DIGITAL NETWORK An Exclusive And Custom Approach


MEDIA PARTNERSHIPS

powerful

THE WALL STREET JOURNAL DIGITAL NETWORK An Exclusive And Custom Approach

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MEDIA PARTNERSHIPS

powerful

THE NEW YORK TIMES & INTERNATIONAL HERALD TRIBUNE

A Multi-Faceted Program Delivering 300,000,000 Impressions


MEDIA PARTNERSHIPS

powerful

THE NEW YORK TIMES & INTERNATIONAL HERALD TRIBUNE

A Multi-Faceted Program Delivering 300,000,000 Impressions


MEDIA PARTNERSHIPS

powerful

THE NEW YORK TIMES & INTERNATIONAL HERALD TRIBUNE

A Multi-Faceted Program Delivering 300,000,000 Impressions


MEDIA PARTNERSHIPS

powerful

THE NEW YORK TIMES & INTERNATIONAL HERALD TRIBUNE

A Multi-Faceted Program Delivering 300,000,000 Impressions

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MEDIA PARTNERSHIPS

powerful

THE BBC Reaching 133 Countries Through Exclusivity

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MEDIA PARTNERSHIPS

powerful

THE TELEGRAPH Celebrating The World’s Best Places To Live Through Dominance

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MEDIA PARTNERSHIPS

SOUTH CHINA MORNING POST

far reaching

Global Exposure

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MEDIA PARTNERSHIPS

far reaching

FINANCIAL TIMES

Global Connections To An Elite Financial Audience

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PROPERTY

advertising

Global Media Icons Providing Targeted Reach


MAGAZINE

advertising

Our Brand’s Proprietary Magazines Reach A Coveted, Global Readership


MAGAZINE

advertising

Our Brand’s Proprietary Magazines Reach A Coveted, Global Readership


YOUR HOME

around the world

Immediate Worldwide Reach For Your Home


YOUR HOME

around the world

Immediate Worldwide Reach For Your Home

EXCLUSIVE GLOBAL MARKETING AND WORLD-CLASS INNOVATION


SOTHEBYSREALTY.COM

the website

A Unique Source For Seeking The Extraordinary


SOTHEBYSREALTY.COM

the website

A Unique Source For Seeking The Extraordinary


SOTHEBYSREALTY.COM

the website

A Unique Source For Seeking The Extraordinary


SOTHEBYSREALTY.COM

the website

A Unique Source For Seeking The Extraordinary


ONLINE MARKETING

marketing strategy

INCLUDES THE MOST SIGNIFICANT MEDIA COMPANIES AND REAL ESTATE FOCUSED WEBSITES IN THE WORLD


ONLINE MARKETING


SIR

mobile

Leading The Charge Of The Mobile Marketplace


SIR

mobile

The iPad — An Ideal Platform To Showcase Outstanding Photography And Promote The Distinctive Lifestyle Elements Of A Property

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SOCIAL

media

Properly Using Social Media To Drive Effective Awareness Of Your Home

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SIR YOUTUBE

brand channel

YOUTUBE Limitless Exposure For Properties We Represent

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SIGNIFICANT SALES

skillful marketing

Successfully Representing Unique Homes And Their Stories

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PROPERTY

advertising

COUNTRY LIFE An Ideal Venue For Advertising Prestigious Property In More Than 60 Countries


PROPERTY

INTERNATIONAL HERALD TRIBUNE

advertising

Reaching Readers Whose Tastes Tend Toward The Deluxe, Leading Active And Upscale Lifestyles


PROPERTY

advertising

THE NEW YORK TIMES

Reaching Home Enthusiasts And A Sophisticated readership via the most influential news source in the world


PROPERTY

advertising

BLOOMBERG MARKETS


PROPERTY

advertising

ROBB REPORT COLLECTION An Authoritative And Captivating Resource For A Highly Acquisitive, High-End Audience


PROPERTY

advertising

THE WALL STREET JOURNAL

Leveraging The Global Authority For News And Information Via Their U.S., European And Asian Editions


PROPERTY

advertising

LUXURY PROPERTY MAGAZINE

A Unique Opportunity To Provide Targeted Exposure For Your Home In The Pacific-Rim


PROPERTY

advertising

FINANCIAL TIMES

Showcasing Fine Residential Properties To High-End Private Owners And Investors In Europe’s Most Read Newspaper


PROPERTY

ROBB REPORT EXCEPTIONAL PROPERTIES

advertising

An Authoritative And Captivating Resource For A Highly Acquisitive, High-End Audience


IMMEDIATE

connection

LEAD ROUTER Providing Immediate Connection For Interested Buyers Anytime Of The Day


ADVERTISING & OPTIMIZING

strategies

THE ONLINE ENVIRONMENT

Our Results Oriented And Measured SEO/SEM Strategies Delivered Over 1,000,000 Visitors in 2011


ADVERTISING & OPTIMIZING

strategies

THE ONLINE ENVIRONMENT

Our Results Oriented And Measured SEO/SEM Strategies Delivered Over 1,000,000 Visitors in 2011


THE MARKETING OF YOUR

property Your home is unique. Marketing a listing such as this takes an exclusive set of skills as well as an explicit marketing plan. Our exclusive global marketing partnerships are designed to create maximum exposure for your house. All the resources that are available to me and my firm are utilized to present your home‌

in an extraordinary and

targeted manner.


sothebysrealty.com


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